Dstillery Audiences

HOTEL INDIGO

Audience Size: 66.1 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 66.1 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 8.97% 6.01x
Mother's Day Celebrators 5.13% 5.84x
Tampa and St Petersburg Trip Planners 8.97% 5.75x
Landscape Architects 6.41% 5.43x
Luxury Second Home Owners 6.41% 5.20x
Preppy Clothing Shoppers 7.69% 4.99x
Jazz Festival Enthusiasts 7.69% 4.96x
NCAA Football Fans 8.97% 4.91x
Los Angeles Activities Researchers 6.41% 4.74x
Ski House Second Home Owners 6.41% 4.60x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Everlane.

Location Composition Index
Everlane 0.39% 23.70x
Topshop 0.95% 18.48x
Supreme 0.29% 16.74x
Lorna Jane 1.12% 16.31x
Joe's Jeans 0.43% 14.59x
American Apparel 5.78% 12.68x
Intermix 1.28% 12.15x
Club Monaco 2.16% 11.96x
Tommy Bahama 3.88% 11.89x
Saint Laurent Paris 1.43% 11.35x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 5.13% 7.20x
Stay at Home Mom 7.69% 6.15x
NYC Tourist Attractions 1.91% 5.78x
Assorted Topics (Viral Media, Paid Traffic) 5.13% 5.68x
Florida Naples News Cluster 3.85% 5.27x
Sports News & Apparel 3.85% 5.02x
Northern Texas Cluster 5.13% 4.83x
Canadian Homes 3.85% 4.69x
Canada Consumer Product Cluster 0.58% 4.57x
LGBTQ Advocacy 1.91% 4.20x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female