Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 26.4 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is Theme Park Reopening News Readers.
| Interest | Composition | Index |
| Theme Park Reopening News Readers | 7.14% | 6.68x |
| Retirees | 8.93% | 6.38x |
| Wedding Registrants | 8.93% | 6.21x |
| Generic Prescription Drug Shoppers | 8.93% | 6.00x |
| Last Minute Travelers | 9.09% | 5.82x |
| Israel Trip Planners | 8.93% | 5.75x |
| Readers of Chinese Content | 8.93% | 5.44x |
| Hair Care Shoppers | 7.14% | 5.38x |
| Entry Level SUV Auto Intenders | 7.14% | 5.28x |
| Investment Management Professionals | 8.93% | 5.14x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 2.63% | 15.27x |
| Topshop | 0.35% | 15.07x |
| Lorna Jane | 0.57% | 14.65x |
| American Apparel | 3.46% | 12.20x |
| Armani | 2.67% | 11.83x |
| Urban Outfitters | 4.70% | 11.11x |
| Uniqlo | 1.43% | 10.34x |
| Saint Laurent Paris | 0.67% | 9.47x |
| Bonobos | 1.17% | 9.46x |
| Hugo Boss | 2.86% | 9.09x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 8.93% | 9.00x |
| NYC Tourist Attractions | 1.91% | 5.78x |
| Health Issues Cluster | 5.36% | 5.30x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 8.93% | 5.01x |
| Canada Consumer Product Cluster | 0.58% | 4.57x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 5.36% | 4.24x |
| Assorted Topics (Viral Media, Paid Traffic) | 5.36% | 4.17x |
| Military & Law Enforcement | 5.36% | 4.09x |
| Washington & Northern Virginia | 3.57% | 3.99x |
| Hair & Beauty | 0.38% | 3.96x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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