Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 27.5 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 1.64% | 4.00x |
| Sunglasses Shoppers | 11.76% | 3.97x |
| Telemedicine Content Readers | 1.89% | 3.88x |
| Hard Seltzer Aficionados | 1.82% | 3.72x |
| Private Loan Researchers | 13.04% | 3.66x |
| World Spa Day Researchers | 4.10% | 3.65x |
| Food Bank Researchers | 2.02% | 3.35x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 1.64% | 3.30x |
| Social Workers | 2.61% | 3.19x |
| Orthodontics Researchers | 5.22% | 3.18x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.74% | 9.70x |
| Joe's Jeans | 0.35% | 5.68x |
| Bonobos | 1.55% | 5.67x |
| Tommy Bahama | 2.63% | 5.66x |
| Urban Outfitters | 5.41% | 5.32x |
| Free People | 3.74% | 5.03x |
| Saint Laurent Paris | 0.52% | 4.90x |
| Armani | 2.15% | 4.82x |
| Anthropologie | 5.85% | 4.77x |
| American Apparel | 2.48% | 4.73x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is Educational Publishing.
| Content Affinity | Composition | Index |
| Educational Publishing | 2.61% | 5.55x |
| Hair & Beauty | 0.38% | 3.96x |
| Auctions & Repossessions | 0.22% | 3.88x |
| North Carolina Education | 1.64% | 3.46x |
| Marketing Professionals | 0.39% | 3.36x |
| Writing Tools & Citation | 1.74% | 3.24x |
| Florida Jacksonville & Orlando Cluster | 3.48% | 2.79x |
| Medical Journals | 0.38% | 2.78x |
| Northeast Pennsylvania Cluster | 1.80% | 2.74x |
| New England & Ivy League Sports | 0.38% | 2.68x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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