Dstillery Audiences

HOTEL INDIGO

Audience Size: 96 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 96 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 5.55% 2.09x
New York City Events Researchers 4.47% 2.03x
Real Estate Decision Makers 4.74% 2.01x
Manchester United Fans 4.06% 1.96x
Shared Work Space Researchers 4.60% 1.93x
Symphony Music Enthusiasts 4.47% 1.93x
Los Angeles Activities Researchers 3.92% 1.87x
Online Bank Researchers 4.33% 1.85x
Readers of Chinese Content 3.52% 1.84x
San Diego Activities Researchers 3.79% 1.80x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Topshop.

Location Composition Index
Topshop 1.71% 20.68x
Supreme 0.43% 19.39x
Everlane 0.39% 15.90x
Joe's Jeans 0.75% 15.54x
Lorna Jane 1.61% 15.07x
Club Monaco 3.13% 13.04x
American Apparel 7.45% 12.85x
Intermix 2.06% 12.79x
Saint Laurent Paris 2.12% 12.18x
Armani 5.63% 11.63x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is China Cluster.

Content Affinity Composition Index
China Cluster 0.95% 6.76x
Hobby Vehicles 0.57% 6.01x
Canada Business Cluster 0.41% 5.33x
Film Production 0.41% 4.57x
Auctions & Repossessions 0.22% 3.88x
Art News & Products 0.27% 3.85x
Corporate Employment Pages 0.95% 3.52x
Feminism 0.20% 3.43x
Weather Information 0.27% 3.27x
Healthcare Jobs 0.27% 3.22x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male