Dstillery Audiences

HOTEL INDIGO

Audience Size: 26.4 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 26.4 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is Theme Park Reopening News Readers.

Interest Composition Index
Theme Park Reopening News Readers 7.14% 6.68x
Retirees 8.93% 6.38x
Wedding Registrants 8.93% 6.21x
Generic Prescription Drug Shoppers 8.93% 6.00x
Last Minute Travelers 9.09% 5.82x
Israel Trip Planners 8.93% 5.75x
Readers of Chinese Content 8.93% 5.44x
Hair Care Shoppers 7.14% 5.38x
Entry Level SUV Auto Intenders 7.14% 5.28x
Investment Management Professionals 8.93% 5.14x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 2.63% 15.27x
Topshop 0.35% 15.07x
Lorna Jane 0.57% 14.65x
American Apparel 3.46% 12.20x
Armani 2.67% 11.83x
Urban Outfitters 4.70% 11.11x
Uniqlo 1.43% 10.34x
Saint Laurent Paris 0.67% 9.47x
Bonobos 1.17% 9.46x
Hugo Boss 2.86% 9.09x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 8.93% 9.00x
NYC Tourist Attractions 1.91% 5.78x
Health Issues Cluster 5.36% 5.30x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 8.93% 5.01x
Canada Consumer Product Cluster 0.58% 4.57x
Assorted Topics (Conservative News, Politics, Viral Media) 5.36% 4.24x
Assorted Topics (Viral Media, Paid Traffic) 5.36% 4.17x
Military & Law Enforcement 5.36% 4.09x
Washington & Northern Virginia 3.57% 3.99x
Hair & Beauty 0.38% 3.96x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female