Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 13.9 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is Market Intelligence Researchers.
| Interest | Composition | Index |
| Market Intelligence Researchers | 6.19% | 7.69x |
| Beach House Second Home Owners | 3.54% | 6.70x |
| Lawyers | 5.31% | 5.64x |
| New & Expecting Parents | 4.35% | 5.60x |
| Office Reopening Researchers | 4.42% | 5.39x |
| Vacation Rental Accommodation Researchers | 2.65% | 5.14x |
| Luxury Hotel Guests | 4.42% | 5.13x |
| Luxury Retail Researchers | 2.65% | 4.84x |
| Investment Management Professionals | 4.42% | 4.77x |
| Financial Business Intelligence Researchers | 3.54% | 4.72x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.33% | 17.64x |
| American Apparel | 2.79% | 11.19x |
| Intermix | 0.46% | 10.03x |
| Tommy Bahama | 2.06% | 9.49x |
| Urban Outfitters | 4.58% | 9.12x |
| Club Monaco | 0.73% | 8.77x |
| Saint Laurent Paris | 0.46% | 8.74x |
| Ann Taylor | 1.99% | 8.47x |
| Free People | 2.72% | 8.36x |
| Armani | 1.72% | 8.28x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 2.65% | 5.86x |
| Theme Park Tourism | 2.65% | 5.75x |
| Tennessee News | 5.31% | 4.90x |
| Classic Car Enthusiasts | 2.65% | 4.38x |
| Northern Texas Cluster | 3.54% | 4.26x |
| Boating & Yachts | 2.65% | 4.17x |
| Hair & Beauty | 0.38% | 3.96x |
| Auctions & Repossessions | 0.22% | 3.88x |
| Connecticut News | 3.54% | 3.69x |
| Motorcycles & Snowmobiles | 1.77% | 3.67x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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