Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 136.5 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is San Francisco Activities Researchers.
| Interest | Composition | Index |
| San Francisco Activities Researchers | 4.04% | 3.62x |
| San Diego Events Researchers | 4.04% | 3.62x |
| San Diego Activities Researchers | 3.88% | 3.44x |
| San Diego Trip Planners | 4.89% | 3.13x |
| Work Comes First Travelers | 0.16% | 2.95x |
| California Trip Planners | 4.01% | 2.72x |
| Opera Enthusiasts | 2.87% | 2.63x |
| Los Angeles Chargers Fans | 3.03% | 2.54x |
| California Skiers and Snowboarders | 3.45% | 2.45x |
| Zoo Visitors | 3.91% | 2.40x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Curious about what else the Hotel Indigo audience is interested in?
Sign Up
APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.80% | 14.60x |
| Levi Strauss | 1.67% | 12.55x |
| H&M | 5.99% | 12.17x |
| The Childrens Place | 8.78% | 11.83x |
| Club Monaco | 1.35% | 11.42x |
| American Apparel | 4.01% | 10.47x |
| Supreme | 0.28% | 9.89x |
| Intermix | 0.99% | 9.80x |
| Free People | 2.01% | 9.44x |
| Ralph Lauren | 0.97% | 9.32x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Want to find more of the Hotel Indigo audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is San Diego Cluster.
| Content Affinity | Composition | Index |
| San Diego Cluster | 4.69% | 6.37x |
| Southern California Cluster | 0.36% | 4.87x |
| Work Productivity | 0.46% | 3.81x |
| Writing Resources | 0.39% | 3.53x |
| Real Estate Cluster | 0.23% | 3.52x |
| Southern California Tourism | 0.88% | 3.15x |
| New York City Family & Activity Cluster | 1.66% | 3.11x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.42% | 3.03x |
| Watches Retail | 0.49% | 2.83x |
| Tennessee News | 1.95% | 2.78x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Want to see more of the Content Affinities the Hotel Indigo audience visits?
Sign Up
DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Hotel Indigo audience?
Sign Up