Dstillery Audiences

HOTEL INDIGO

Audience Size: 163.7 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 163.7 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.07% 3.49x
Work Comes First Travelers 0.03% 2.79x
Luxury Boutique Hotel Researchers 5.06% 2.15x
Online Grocery Shoppers 5.06% 2.14x
Miami Trip Planners 4.49% 2.12x
Chelsea Fans 3.93% 2.11x
Getting Off the Grid Travelers 0.03% 2.05x
Building Service Contractors 3.93% 2.04x
Readers of Chinese Content 2.81% 1.94x
Luxury Womens Brands Shoppers 3.37% 1.94x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Everlane.

Location Composition Index
Everlane 0.37% 18.57x
Topshop 0.74% 15.40x
Supreme 0.50% 11.34x
Levi Strauss 2.16% 10.05x
Intermix 1.43% 9.23x
American Apparel 5.80% 8.73x
Club Monaco 1.67% 8.24x
H&M 8.07% 7.85x
Zara 3.50% 7.75x
Urban Outfitters 6.83% 7.59x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 34.67x
Environmental Conservation 0.09% 31.49x
Home Décor, Furniture, & Decorating 0.04% 29.21x
Local & Travel England - Northern England 0.28% 24.05x
Watches & Jewelry 0.02% 21.01x
Fashion & Cosmetics 0.05% 20.65x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 19.97x
England Tourism 0.04% 15.11x
Canadian Construction & Renovation Research Cluster 0.04% 13.44x
Local & Travel England - East Midlands 0.16% 13.14x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male