Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 126.8 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.07% | 3.49x |
| New Orleans Trip Planners | 4.26% | 2.02x |
| New Orleans Pelicans Fans | 4.37% | 2.02x |
| Online Grocery Shoppers | 4.93% | 2.00x |
| Venture Capitalists | 3.70% | 1.83x |
| South State Fair Visitors | 4.37% | 1.81x |
| Tennis Players | 3.58% | 1.80x |
| Ballet Enthusiasts | 4.26% | 1.79x |
| Italian Mens National Soccer Team Fans | 3.02% | 1.79x |
| Real Estate Decision Makers | 4.14% | 1.76x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.50% | 17.93x |
| Supreme | 0.42% | 16.18x |
| Everlane | 0.35% | 16.16x |
| Lorna Jane | 1.07% | 12.68x |
| American Apparel | 6.47% | 10.99x |
| Joe's Jeans | 0.59% | 10.47x |
| Uniqlo | 2.92% | 10.25x |
| Intermix | 1.64% | 10.20x |
| Club Monaco | 2.25% | 10.13x |
| Urban Outfitters | 8.17% | 9.81x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.22% | 3.98x |
| Illinois Education | 0.22% | 3.92x |
| Auctions & Repossessions | 0.22% | 3.88x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.33% | 3.33x |
| Healthcare Jobs | 0.34% | 3.32x |
| Caribbean Cluster | 0.56% | 3.30x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.45% | 3.07x |
| Pakistan Cluster | 0.34% | 2.98x |
| Fire Fighting | 0.16% | 2.98x |
| Retail Industry News | 0.22% | 2.89x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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