Dstillery Audiences

HOTEL INDIGO

Audience Size: 156.9 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 156.9 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.07% 3.49x
Work Comes First Travelers 0.03% 2.79x
Getting Off the Grid Travelers 0.03% 2.05x
Symphony Music Enthusiasts 3.56% 2.04x
Georgia Activities Researchers 3.56% 2.02x
San Diego Trip Planners 4.04% 1.90x
New Orleans Trip Planners 3.46% 1.87x
Spanish Language Learners 2.89% 1.78x
Readers of Jamaican Content 2.98% 1.74x
Personal Stock Portfolio Managers 2.60% 1.74x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Everlane.

Location Composition Index
Everlane 0.40% 21.00x
Topshop 1.00% 16.77x
Supreme 0.48% 16.46x
Lorna Jane 0.89% 11.86x
American Apparel 5.78% 10.04x
Saint Laurent Paris 1.32% 9.43x
Joe's Jeans 0.61% 9.34x
Levi Strauss 2.53% 9.06x
Urban Outfitters 6.95% 9.01x
Club Monaco 1.63% 8.70x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.09% 82.68x
Sports - Skiing, Snowboarding 0.10% 65.95x
Washington D.C. Hotels 0.04% 34.67x
Environmental Conservation 0.09% 31.49x
Home Décor, Furniture, & Decorating 0.04% 29.21x
Watches & Jewelry 0.02% 21.01x
Fashion & Cosmetics 0.05% 20.65x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 19.97x
England Tourism 0.04% 15.11x
Canadian Construction & Renovation Research Cluster 0.04% 13.44x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male