Dstillery Audiences

HOTEL INDIGO

Audience Size: 136.5 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 136.5 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 4.04% 3.62x
San Diego Events Researchers 4.04% 3.62x
San Diego Activities Researchers 3.88% 3.44x
San Diego Trip Planners 4.89% 3.13x
Work Comes First Travelers 0.16% 2.95x
California Trip Planners 4.01% 2.72x
Opera Enthusiasts 2.87% 2.63x
Los Angeles Chargers Fans 3.03% 2.54x
California Skiers and Snowboarders 3.45% 2.45x
Zoo Visitors 3.91% 2.40x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Express Outlets.

Location Composition Index
Express Outlets 0.80% 14.60x
Levi Strauss 1.67% 12.55x
H&M 5.99% 12.17x
The Childrens Place 8.78% 11.83x
Club Monaco 1.35% 11.42x
American Apparel 4.01% 10.47x
Supreme 0.28% 9.89x
Intermix 0.99% 9.80x
Free People 2.01% 9.44x
Ralph Lauren 0.97% 9.32x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is San Diego Cluster.

Content Affinity Composition Index
San Diego Cluster 4.69% 6.37x
Southern California Cluster 0.36% 4.87x
Work Productivity 0.46% 3.81x
Writing Resources 0.39% 3.53x
Real Estate Cluster 0.23% 3.52x
Southern California Tourism 0.88% 3.15x
New York City Family & Activity Cluster 1.66% 3.11x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.42% 3.03x
Watches Retail 0.49% 2.83x
Tennessee News 1.95% 2.78x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male