Dstillery Audiences

HOTEL INDIGO

Audience Size: 55.9 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 55.9 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 5.36% 3.64x
California Trip Planners 4.51% 3.28x
Los Angeles Chargers Fans 3.75% 2.75x
Beer Lovers 4.17% 2.75x
Executive Travelers 2.89% 2.74x
Zoo Visitors 4.51% 2.68x
California Skiers and Snowboarders 3.70% 2.53x
Shared Work Space Researchers 2.23% 2.42x
Tahoe Skiers and Snowboarders 2.99% 2.31x
Business Communication Product Researchers 2.04% 2.30x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is H&M.

Location Composition Index
H&M 3.94% 16.23x
American Apparel 2.08% 12.23x
The Childrens Place 5.59% 10.74x
Urban Outfitters 2.64% 10.25x
Zara 1.58% 9.61x
Zumiez 2.23% 9.46x
Journeys 2.01% 9.44x
Free People 1.02% 9.09x
Old Navy 3.99% 9.05x
Gap 6.06% 8.51x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is San Diego Cluster.

Content Affinity Composition Index
San Diego Cluster 5.41% 6.58x
Tennessee News 2.28% 3.27x
Southern California Tourism 0.95% 3.10x
Business News & Information Readers 1.00% 2.86x
Startup Investment 0.66% 2.60x
MBA Education 0.76% 2.48x
Chicago Cluster 2.37% 2.37x
Healthcare - Doctors & Diagnosis 0.57% 2.27x
Fashion Cluster 1.04% 2.13x
Dubai Travel 0.52% 2.08x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male