Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 96 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 5.55% | 2.09x |
| New York City Events Researchers | 4.47% | 2.03x |
| Real Estate Decision Makers | 4.74% | 2.01x |
| Manchester United Fans | 4.06% | 1.96x |
| Shared Work Space Researchers | 4.60% | 1.93x |
| Symphony Music Enthusiasts | 4.47% | 1.93x |
| Los Angeles Activities Researchers | 3.92% | 1.87x |
| Online Bank Researchers | 4.33% | 1.85x |
| Readers of Chinese Content | 3.52% | 1.84x |
| San Diego Activities Researchers | 3.79% | 1.80x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.71% | 20.68x |
| Supreme | 0.43% | 19.39x |
| Everlane | 0.39% | 15.90x |
| Joe's Jeans | 0.75% | 15.54x |
| Lorna Jane | 1.61% | 15.07x |
| Club Monaco | 3.13% | 13.04x |
| American Apparel | 7.45% | 12.85x |
| Intermix | 2.06% | 12.79x |
| Saint Laurent Paris | 2.12% | 12.18x |
| Armani | 5.63% | 11.63x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.95% | 6.76x |
| Hobby Vehicles | 0.57% | 6.01x |
| Canada Business Cluster | 0.41% | 5.33x |
| Film Production | 0.41% | 4.57x |
| Auctions & Repossessions | 0.22% | 3.88x |
| Art News & Products | 0.27% | 3.85x |
| Corporate Employment Pages | 0.95% | 3.52x |
| Feminism | 0.20% | 3.43x |
| Weather Information | 0.27% | 3.27x |
| Healthcare Jobs | 0.27% | 3.22x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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