Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 184.5 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is San Diego Events Researchers.
| Interest | Composition | Index |
| San Diego Events Researchers | 5.47% | 4.66x |
| San Francisco Activities Researchers | 5.47% | 4.66x |
| Los Angeles Chargers Fans | 5.82% | 4.63x |
| San Diego Activities Researchers | 5.64% | 4.62x |
| San Diego Trip Planners | 7.38% | 4.49x |
| Zoo Visitors | 5.69% | 3.70x |
| Opera Enthusiasts | 4.44% | 3.54x |
| California Trip Planners | 5.56% | 3.52x |
| California Skiers and Snowboarders | 4.18% | 3.16x |
| Beer Lovers | 4.93% | 3.04x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.28% | 19.04x |
| Topshop | 0.26% | 12.09x |
| Levi Strauss | 1.83% | 11.76x |
| Club Monaco | 1.35% | 10.40x |
| Supreme | 0.36% | 10.33x |
| Intermix | 1.19% | 9.76x |
| The Childrens Place | 7.84% | 9.51x |
| Lorna Jane | 0.79% | 9.46x |
| H&M | 6.87% | 9.34x |
| American Apparel | 4.56% | 9.13x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is San Diego Cluster.
| Content Affinity | Composition | Index |
| San Diego Cluster | 8.00% | 9.50x |
| Memphis News | 0.31% | 4.32x |
| Pac 12 Sports | 0.49% | 4.07x |
| Southern California Tourism | 0.93% | 3.32x |
| Home Improvement Contractor | 0.22% | 3.22x |
| Southern California Cluster | 0.22% | 3.19x |
| Healthcare Jobs | 0.36% | 3.08x |
| US Soccer | 0.40% | 3.08x |
| Medical Supplies and Information | 0.58% | 3.07x |
| Healthcare - Doctors & Diagnosis | 0.80% | 2.99x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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