Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 3.88% | 4.94x |
| Liberal News Readers | 2.91% | 4.68x |
| COVID Treatment Researchers | 3.88% | 4.57x |
| Remdesivir Information Researchers | 3.88% | 4.49x |
| Prepaid Smartphone Shoppers | 2.91% | 4.43x |
| Home Kitchen Chefs | 3.15% | 4.25x |
| Gourmet Food & Wine Researchers | 3.15% | 4.22x |
| Sunglasses Shoppers | 11.76% | 3.97x |
| Healthy Eaters | 2.36% | 3.86x |
| Healthy Diet Recipe Researchers | 2.36% | 3.70x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Free People.
| Location | Composition | Index |
| Free People | 1.52% | 13.55x |
| Uniqlo | 0.71% | 11.67x |
| Tommy Bahama | 1.52% | 10.92x |
| Bonobos | 0.61% | 10.52x |
| Armani | 1.02% | 10.20x |
| Brooks Brothers | 1.02% | 8.52x |
| Express Outlets | 0.61% | 8.52x |
| American Apparel | 1.52% | 8.49x |
| The North Face | 0.61% | 7.86x |
| Anthropologie | 1.52% | 6.78x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 3.88% | 6.37x |
| Los Angeles News | 3.88% | 4.43x |
| Hair & Beauty | 0.38% | 3.96x |
| Texas News | 2.91% | 3.94x |
| Hockey | 1.01% | 3.88x |
| Auctions & Repossessions | 0.22% | 3.88x |
| Illinois News | 1.94% | 3.70x |
| Marketing Professionals | 0.39% | 3.36x |
| Guitars & Instruments | 1.94% | 3.25x |
| Israel News | 1.94% | 3.19x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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