Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 100.6 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is Shared Work Space Researchers.
| Interest | Composition | Index |
| Shared Work Space Researchers | 4.78% | 2.94x |
| United Arab Emirates Trip Planners | 4.03% | 2.29x |
| Luxury Boutique Hotel Researchers | 4.03% | 2.28x |
| Real Estate Decision Makers | 4.48% | 2.27x |
| Austin Trip Planners | 5.22% | 2.27x |
| Texas Trip Planners | 5.37% | 2.20x |
| Certified Events Professionals | 4.48% | 2.17x |
| Dallas Mavericks Fans | 4.48% | 2.15x |
| Pre-Measured Grocery Shoppers | 4.78% | 2.14x |
| Jazz Festival Enthusiasts | 3.88% | 2.11x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.75% | 20.41x |
| Everlane | 0.46% | 19.20x |
| Supreme | 0.41% | 17.83x |
| Joe's Jeans | 0.71% | 14.76x |
| Lorna Jane | 1.41% | 14.41x |
| Intermix | 2.01% | 12.31x |
| American Apparel | 7.31% | 12.24x |
| Club Monaco | 2.93% | 11.95x |
| Uniqlo | 3.82% | 11.73x |
| Saint Laurent Paris | 1.83% | 11.12x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is Hobby Vehicles.
| Content Affinity | Composition | Index |
| Hobby Vehicles | 0.57% | 6.01x |
| India Cluster | 0.45% | 4.66x |
| Canada Consumer Product Cluster | 0.43% | 4.52x |
| Data Centers | 0.45% | 4.11x |
| Oil & Energy | 0.45% | 4.05x |
| Bags & Luggage | 0.45% | 3.96x |
| Mortgages & Insurance | 1.19% | 3.90x |
| Auctions & Repossessions | 0.22% | 3.88x |
| Art News & Products | 0.30% | 3.75x |
| Florida Naples News Cluster | 1.94% | 3.70x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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