Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 66.1 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is New Orleans Activities Researchers.
| Interest | Composition | Index |
| New Orleans Activities Researchers | 8.97% | 6.01x |
| Mother's Day Celebrators | 5.13% | 5.84x |
| Tampa and St Petersburg Trip Planners | 8.97% | 5.75x |
| Landscape Architects | 6.41% | 5.43x |
| Luxury Second Home Owners | 6.41% | 5.20x |
| Preppy Clothing Shoppers | 7.69% | 4.99x |
| Jazz Festival Enthusiasts | 7.69% | 4.96x |
| NCAA Football Fans | 8.97% | 4.91x |
| Los Angeles Activities Researchers | 6.41% | 4.74x |
| Ski House Second Home Owners | 6.41% | 4.60x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.39% | 23.70x |
| Topshop | 0.95% | 18.48x |
| Supreme | 0.29% | 16.74x |
| Lorna Jane | 1.12% | 16.31x |
| Joe's Jeans | 0.43% | 14.59x |
| American Apparel | 5.78% | 12.68x |
| Intermix | 1.28% | 12.15x |
| Club Monaco | 2.16% | 11.96x |
| Tommy Bahama | 3.88% | 11.89x |
| Saint Laurent Paris | 1.43% | 11.35x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 5.13% | 7.20x |
| Stay at Home Mom | 7.69% | 6.15x |
| NYC Tourist Attractions | 1.91% | 5.78x |
| Assorted Topics (Viral Media, Paid Traffic) | 5.13% | 5.68x |
| Florida Naples News Cluster | 3.85% | 5.27x |
| Sports News & Apparel | 3.85% | 5.02x |
| Northern Texas Cluster | 5.13% | 4.83x |
| Canadian Homes | 3.85% | 4.69x |
| Canada Consumer Product Cluster | 0.58% | 4.57x |
| LGBTQ Advocacy | 1.91% | 4.20x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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