Dstillery Audiences

HOTEL INDIGO

Audience Size: 13.9 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 13.9 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 6.19% 7.69x
Beach House Second Home Owners 3.54% 6.70x
Lawyers 5.31% 5.64x
New & Expecting Parents 4.35% 5.60x
Office Reopening Researchers 4.42% 5.39x
Vacation Rental Accommodation Researchers 2.65% 5.14x
Luxury Hotel Guests 4.42% 5.13x
Luxury Retail Researchers 2.65% 4.84x
Investment Management Professionals 4.42% 4.77x
Financial Business Intelligence Researchers 3.54% 4.72x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.33% 17.64x
American Apparel 2.79% 11.19x
Intermix 0.46% 10.03x
Tommy Bahama 2.06% 9.49x
Urban Outfitters 4.58% 9.12x
Club Monaco 0.73% 8.77x
Saint Laurent Paris 0.46% 8.74x
Ann Taylor 1.99% 8.47x
Free People 2.72% 8.36x
Armani 1.72% 8.28x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 2.65% 5.86x
Theme Park Tourism 2.65% 5.75x
Tennessee News 5.31% 4.90x
Classic Car Enthusiasts 2.65% 4.38x
Northern Texas Cluster 3.54% 4.26x
Boating & Yachts 2.65% 4.17x
Hair & Beauty 0.38% 3.96x
Auctions & Repossessions 0.22% 3.88x
Connecticut News 3.54% 3.69x
Motorcycles & Snowmobiles 1.77% 3.67x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male