Dstillery Audiences

HOTEL INDIGO

Audience Size: 126.8 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 126.8 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.07% 3.49x
New Orleans Trip Planners 4.26% 2.02x
New Orleans Pelicans Fans 4.37% 2.02x
Online Grocery Shoppers 4.93% 2.00x
Venture Capitalists 3.70% 1.83x
South State Fair Visitors 4.37% 1.81x
Tennis Players 3.58% 1.80x
Ballet Enthusiasts 4.26% 1.79x
Italian Mens National Soccer Team Fans 3.02% 1.79x
Real Estate Decision Makers 4.14% 1.76x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Topshop.

Location Composition Index
Topshop 1.50% 17.93x
Supreme 0.42% 16.18x
Everlane 0.35% 16.16x
Lorna Jane 1.07% 12.68x
American Apparel 6.47% 10.99x
Joe's Jeans 0.59% 10.47x
Uniqlo 2.92% 10.25x
Intermix 1.64% 10.20x
Club Monaco 2.25% 10.13x
Urban Outfitters 8.17% 9.81x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.22% 3.98x
Illinois Education 0.22% 3.92x
Auctions & Repossessions 0.22% 3.88x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.33% 3.33x
Healthcare Jobs 0.34% 3.32x
Caribbean Cluster 0.56% 3.30x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.45% 3.07x
Pakistan Cluster 0.34% 2.98x
Fire Fighting 0.16% 2.98x
Retail Industry News 0.22% 2.89x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male