Dstillery Audiences

HOTEL INDIGO

Audience Size: 27.5 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 27.5 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 1.64% 4.00x
Sunglasses Shoppers 11.76% 3.97x
Telemedicine Content Readers 1.89% 3.88x
Hard Seltzer Aficionados 1.82% 3.72x
Private Loan Researchers 13.04% 3.66x
World Spa Day Researchers 4.10% 3.65x
Food Bank Researchers 2.02% 3.35x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 1.64% 3.30x
Social Workers 2.61% 3.19x
Orthodontics Researchers 5.22% 3.18x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.74% 9.70x
Joe's Jeans 0.35% 5.68x
Bonobos 1.55% 5.67x
Tommy Bahama 2.63% 5.66x
Urban Outfitters 5.41% 5.32x
Free People 3.74% 5.03x
Saint Laurent Paris 0.52% 4.90x
Armani 2.15% 4.82x
Anthropologie 5.85% 4.77x
American Apparel 2.48% 4.73x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is Educational Publishing.

Content Affinity Composition Index
Educational Publishing 2.61% 5.55x
Hair & Beauty 0.38% 3.96x
Auctions & Repossessions 0.22% 3.88x
North Carolina Education 1.64% 3.46x
Marketing Professionals 0.39% 3.36x
Writing Tools & Citation 1.74% 3.24x
Florida Jacksonville & Orlando Cluster 3.48% 2.79x
Medical Journals 0.38% 2.78x
Northeast Pennsylvania Cluster 1.80% 2.74x
New England & Ivy League Sports 0.38% 2.68x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male