Dstillery Audiences

HOTEL INDIGO

Audience Size: 184.5 Thousand Devices

Explore the Hotel Indigo Audience

Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 184.5 thousand unique devices whose actions qualify for the Hotel Indigo audience.

Dstillery Crafted Audiences

INTERESTS

The Hotel Indigo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hotel Indigo audience is San Diego Events Researchers.

Interest Composition Index
San Diego Events Researchers 5.47% 4.66x
San Francisco Activities Researchers 5.47% 4.66x
Los Angeles Chargers Fans 5.82% 4.63x
San Diego Activities Researchers 5.64% 4.62x
San Diego Trip Planners 7.38% 4.49x
Zoo Visitors 5.69% 3.70x
Opera Enthusiasts 4.44% 3.54x
California Trip Planners 5.56% 3.52x
California Skiers and Snowboarders 4.18% 3.16x
Beer Lovers 4.93% 3.04x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hotel Indigo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Everlane.

Location Composition Index
Everlane 0.28% 19.04x
Topshop 0.26% 12.09x
Levi Strauss 1.83% 11.76x
Club Monaco 1.35% 10.40x
Supreme 0.36% 10.33x
Intermix 1.19% 9.76x
The Childrens Place 7.84% 9.51x
Lorna Jane 0.79% 9.46x
H&M 6.87% 9.34x
American Apparel 4.56% 9.13x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hotel Indigo audience is San Diego Cluster.

Content Affinity Composition Index
San Diego Cluster 8.00% 9.50x
Memphis News 0.31% 4.32x
Pac 12 Sports 0.49% 4.07x
Southern California Tourism 0.93% 3.32x
Home Improvement Contractor 0.22% 3.22x
Southern California Cluster 0.22% 3.19x
Healthcare Jobs 0.36% 3.08x
US Soccer 0.40% 3.08x
Medical Supplies and Information 0.58% 3.07x
Healthcare - Doctors & Diagnosis 0.80% 2.99x
Composition Percentage: The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male