Explore the Hotel Indigo Audience
Below you'll find more information about the Hotel Indigo audience, broken down in different categories based on their digital and physical behaviors. These are 156.9 thousand unique devices whose actions qualify for the Hotel Indigo audience.
INTERESTS
The Hotel Indigo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hotel Indigo audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.07% | 3.49x |
| Work Comes First Travelers | 0.03% | 2.79x |
| Getting Off the Grid Travelers | 0.03% | 2.05x |
| Symphony Music Enthusiasts | 3.56% | 2.04x |
| Georgia Activities Researchers | 3.56% | 2.02x |
| San Diego Trip Planners | 4.04% | 1.90x |
| New Orleans Trip Planners | 3.46% | 1.87x |
| Spanish Language Learners | 2.89% | 1.78x |
| Readers of Jamaican Content | 2.98% | 1.74x |
| Personal Stock Portfolio Managers | 2.60% | 1.74x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Interest attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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APPAREL RETAILERS
The Hotel Indigo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hotel Indigo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.40% | 21.00x |
| Topshop | 1.00% | 16.77x |
| Supreme | 0.48% | 16.46x |
| Lorna Jane | 0.89% | 11.86x |
| American Apparel | 5.78% | 10.04x |
| Saint Laurent Paris | 1.32% | 9.43x |
| Joe's Jeans | 0.61% | 9.34x |
| Levi Strauss | 2.53% | 9.06x |
| Urban Outfitters | 6.95% | 9.01x |
| Club Monaco | 1.63% | 8.70x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Location attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hotel Indigo audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.09% | 82.68x |
| Sports - Skiing, Snowboarding | 0.10% | 65.95x |
| Washington D.C. Hotels | 0.04% | 34.67x |
| Environmental Conservation | 0.09% | 31.49x |
| Home Décor, Furniture, & Decorating | 0.04% | 29.21x |
| Watches & Jewelry | 0.02% | 21.01x |
| Fashion & Cosmetics | 0.05% | 20.65x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 19.97x |
| England Tourism | 0.04% | 15.11x |
| Canadian Construction & Renovation Research Cluster | 0.04% | 13.44x |
Composition Percentage:
The overlap percentage between the Hotel Indigo audience and the Content Affinity attribute.
Index: A comparison of the Hotel Indigo audience to the internet population.
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DEMOGRAPHICS
The Hotel Indigo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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