Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 31.4 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 8.94% | 6.59x |
| Tennessee Volunteers Fans | 6.50% | 5.16x |
| Big 12 Fans | 4.88% | 4.44x |
| Online Shoppers | 4.88% | 4.42x |
| Hyundai Vehicle Shoppers | 4.88% | 4.05x |
| 2020 Holiday Season Sale News Researchers | 2.44% | 3.90x |
| Cininnati Reds Fans | 4.88% | 3.73x |
| Automotive News Readers | 3.25% | 3.73x |
| Tire Shoppers | 4.07% | 3.56x |
| Dodge Vehicle Shoppers | 4.88% | 3.54x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Curious about what else the Howard Johnson audience is interested in?
Sign Up
APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.38% | 5.91x |
| Columbia | 0.57% | 5.79x |
| Saint Laurent Paris | 0.12% | 5.17x |
| Eddie Bauer | 1.71% | 4.67x |
| Tommy Bahama | 0.64% | 4.51x |
| REI | 0.79% | 4.35x |
| Urban Outfitters | 1.00% | 4.31x |
| Calvin Klein | 0.09% | 4.29x |
| H&M | 2.00% | 4.11x |
| Belk | 1.17% | 4.07x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Want to find more of the Howard Johnson audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Finance & Accounting Cluster.
| Content Affinity | Composition | Index |
| Finance & Accounting Cluster | 1.49% | 5.07x |
| Consumer Packaged Goods | 2.44% | 5.06x |
| Boating & Yachts | 2.44% | 5.02x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 4.07% | 4.57x |
| Tennessee Cluster | 2.44% | 4.16x |
| Classic Car Enthusiasts | 1.63% | 3.94x |
| Poland Cluster | 0.20% | 3.82x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.78% | 3.39x |
| Low Carb Diets | 0.78% | 3.37x |
| Luxury Sneakers | 1.18% | 3.34x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Want to see more of the Content Affinities the Howard Johnson audience visits?
Sign Up
DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Howard Johnson audience?
Sign Up