Dstillery Audiences

HOWARD JOHNSON

Audience Size: 24.2 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 24.2 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 1.20% 3.83x
Home Interior Design Enthusiasts 1.74% 3.59x
Pet Boarding and Sitter Researchers 1.32% 3.44x
Men's Health Researchers 1.20% 3.27x
Romance Movie and TV enthusiasts 1.74% 3.18x
San Francisco Activities Researchers 1.20% 3.07x
Laptop Researchers 1.81% 3.07x
Flooring Shoppers 1.97% 2.97x
Sustainable Lifestyle Enthusiasts 1.81% 2.97x
Financial Investors 1.52% 2.81x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.24% 8.18x
REI 0.57% 6.64x
Calvin Klein 0.16% 5.60x
Abercrombie & Fitch 0.44% 5.41x
Columbia 0.32% 5.18x
Forever 21 0.77% 5.14x
Coach 0.73% 4.99x
Zara 0.44% 4.80x
Uniqlo 0.20% 4.43x
Free People 0.36% 4.17x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 1.62% 5.54x
Recreational Vehicles 1.81% 4.69x
Sports News & Apparel 1.52% 3.89x
Writing Tools & Citation 1.30% 3.54x
Mississippi News 1.32% 3.21x
Oregon News 2.41% 3.02x
Computers & Accessories 1.20% 2.92x
Wisconsin Travel & Tourism Cluster 1.81% 2.78x
Boating & Yachts 1.20% 2.77x
Local & Travel England - North Midlands 0.10% 2.74x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female