Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 46.8 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Gastroenterologists.
| Interest | Composition | Index |
| Gastroenterologists | 5.47% | 2.91x |
| Dairy Industry New Readers | 4.98% | 2.90x |
| Arthritis Sufferers | 5.47% | 2.75x |
| Retirement Planners | 4.98% | 2.67x |
| Phoenix Suns Fans | 4.98% | 2.63x |
| San Diego Trip Planners | 4.98% | 2.63x |
| Dentists | 4.98% | 2.57x |
| Lawn & Garden Enthusiasts | 4.98% | 2.54x |
| Sleep Disorder Researchers | 5.47% | 2.51x |
| Louisiana Trip Planners | 5.97% | 2.47x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.51% | 5.42x |
| Columbia | 0.38% | 5.13x |
| Michael Kors | 1.34% | 4.85x |
| Urban Outfitters | 0.85% | 4.67x |
| Eddie Bauer | 1.04% | 4.55x |
| Lorna Jane | 0.08% | 4.45x |
| Armani | 0.25% | 4.43x |
| Kate Spade | 0.74% | 4.38x |
| Gap | 2.31% | 4.34x |
| Patagonia | 0.23% | 4.30x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.49% | 5.17x |
| Equestrian Cluster | 1.28% | 4.97x |
| Poland Cluster | 0.20% | 3.82x |
| Scrapbooking & Home Art Projects | 1.00% | 3.76x |
| Guitars & Instruments | 2.50% | 3.71x |
| College Greek Life | 0.15% | 3.49x |
| Travel, Food, Fashion & Fitness | 0.60% | 3.44x |
| Crossword & Puzzle Players | 1.00% | 3.41x |
| US Soccer | 0.29% | 3.36x |
| Female Lifestyle Content Readers | 1.00% | 3.34x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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