Dstillery Audiences

HOWARD JOHNSON

Audience Size: 25.5 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 1.42% 4.12x
Luxury Retail Researchers 1.71% 4.10x
Hard Seltzer Aficionados 0.71% 3.78x
Los Angeles Activities Researchers 2.49% 3.47x
Mountain Biking Enthusiasts 2.49% 3.27x
Apple Fans 2.14% 3.20x
Food Bank Researchers 2.14% 3.18x
Cholesterol Researchers 0.71% 3.18x
Automotive News Readers 3.91% 3.18x
Alaskan Cruise Planners 4.98% 3.08x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.36% 5.23x
Eddie Bauer 1.00% 4.94x
Columbia 0.28% 4.04x
REI 0.40% 4.03x
Lane Bryant 1.45% 3.55x
Carhartt 11.50% 3.39x
Express Outlets 0.24% 3.35x
Belk 0.52% 3.31x
Buckle 1.77% 3.18x
Aeropostale 1.61% 3.14x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 1.03% 5.37x
Sports - Climbing, Non-traditional 1.03% 4.81x
Finance & Accounting Cluster 1.07% 4.77x
Gun Enthusiast - Hunting & Self Defense 1.07% 4.10x
Asia Travel 1.37% 3.90x
Psychics & Horoscopes 1.42% 3.76x
Online Quiz & List Readers 1.44% 3.62x
Discount Travel 1.71% 3.54x
Mississippi News 1.42% 3.28x
LGBTQ Advocacy 1.07% 3.23x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male