Dstillery Audiences

HOWARD JOHNSON

Audience Size: 112.4 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 112.4 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.42% 3.59x
Oregon Trip Planners 4.43% 2.64x
Oregon Ducks Fans 2.41% 2.59x
UConn Huskies Fans 2.01% 2.28x
Ireland Trip Planners 2.82% 2.26x
Oregon County and Local Fair Visitors 4.63% 2.12x
Competitive Car Brand Shoppers 3.82% 2.12x
Job Seekers 1.41% 2.02x
Cloud Storage Provider Researchers 4.02% 2.01x
Enterprise Field Services Researchers 3.42% 2.01x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.30% 2.81x
Patagonia 0.56% 2.80x
Joe's Jeans 0.12% 2.75x
Lorna Jane 0.47% 2.57x
REI 1.40% 2.46x
Eddie Bauer 3.14% 2.41x
Columbia 0.77% 2.37x
Ralph Lauren 1.69% 2.35x
H&M 4.15% 2.24x
Uniqlo 0.55% 2.18x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 3.82% 6.91x
Assorted Topics (Freebies, Gardens, Jewelry) 0.60% 5.00x
Broadway Information 0.60% 4.33x
Knitting & Crochet 0.80% 3.87x
Poland Cluster 0.20% 3.82x
Sewing, Embroidery & Fabrics 0.40% 3.55x
Studio & Franchise Video Game Players 0.40% 3.42x
Oregon News 4.02% 3.42x
US Military Cluster 0.60% 3.35x
Rhode Island Cluster 0.80% 3.25x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male