Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 45.2 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 5.52% | 2.10x |
| Oregon Trip Planners | 4.42% | 2.05x |
| Drawing Enthusiasts | 6.08% | 2.03x |
| Shelf-Stable Food Content Readers | 1.66% | 2.01x |
| Eco-Conscious Consumers | 2.21% | 1.99x |
| Oregon Ducks Fans | 2.76% | 1.97x |
| Washington Skiers and Snowboarders | 4.14% | 1.95x |
| Readers of Hispanic Content | 2.76% | 1.95x |
| Hiking Enthusiasts | 4.14% | 1.93x |
| Homemade Gifts Crafters | 4.14% | 1.91x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is REI.
| Location | Composition | Index |
| REI | 0.50% | 3.62x |
| Ralph Lauren | 0.53% | 3.10x |
| Charlotte Russe | 0.16% | 2.98x |
| Gap | 1.79% | 2.67x |
| Eddie Bauer | 0.73% | 2.56x |
| Zara | 0.27% | 2.48x |
| Michael Kors | 1.03% | 2.45x |
| Aeropostale | 1.59% | 2.43x |
| Free People | 0.33% | 2.42x |
| Zumiez | 1.39% | 2.37x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 2.49% | 5.09x |
| Poland Cluster | 0.20% | 3.82x |
| US Military Cluster | 1.66% | 3.79x |
| Online Games | 0.55% | 3.67x |
| Backpacking | 1.10% | 3.49x |
| Scrapbooking & Home Art Projects | 0.55% | 3.45x |
| Gun Enthusiast - Hunting & Self Defense | 2.25% | 3.20x |
| Liberal Media - Political Activism | 0.55% | 3.15x |
| Philippines News | 0.55% | 3.13x |
| Utah Cluster | 1.66% | 2.89x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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