Dstillery Audiences

HOWARD JOHNSON

Audience Size: 51 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 51 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 1.44% 4.16x
Restaurant Researchers 2.48% 3.51x
Men's Clothing Shoppers 1.91% 3.38x
True Crime Podcast Listeners 1.86% 3.27x
Oregon Trip Planners 5.57% 3.04x
HGTV Enthusiasts 2.79% 2.98x
Los Angeles Activities Researchers 2.48% 2.84x
Oregon Ducks Fans 2.79% 2.70x
San Diego Activities Researchers 1.55% 2.54x
Streaming Device Shoppers 3.41% 2.53x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Express Outlets.

Location Composition Index
Express Outlets 0.96% 4.46x
Lorna Jane 0.34% 4.45x
REI 1.23% 4.39x
Joe's Jeans 0.08% 4.13x
Columbia 0.57% 4.12x
Eddie Bauer 2.36% 3.86x
Patagonia 0.49% 3.77x
Ralph Lauren 1.00% 3.66x
Uniqlo 0.40% 3.57x
Lululemon 2.12% 3.53x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Poland Cluster.

Content Affinity Composition Index
Poland Cluster 0.20% 3.82x
Savannah Georgia News 1.24% 3.82x
Mississippi News 2.39% 3.71x
Online Quiz & List Readers 1.44% 3.62x
Texas News Cluster 1.07% 3.60x
New Hampshire News 0.93% 3.51x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.62% 3.28x
Fantasy Name Generators 1.44% 3.21x
Travel Adventure 0.62% 3.15x
Wisconsin Travel & Tourism Cluster 2.79% 3.03x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female