Dstillery Audiences

HOWARD JOHNSON

Audience Size: 283.5 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 283.5 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 4.57% 2.13x
San Francisco Activities Researchers 3.42% 2.08x
San Diego Events Researchers 3.42% 2.08x
Work Comes First Travelers 0.11% 1.99x
Tahoe Skiers and Snowboarders 3.77% 1.98x
Symphony Music Enthusiasts 3.77% 1.98x
California Trip Planners 3.67% 1.97x
Opera Enthusiasts 3.26% 1.93x
Oregon Trip Planners 3.52% 1.88x
San Diego Activities Researchers 3.16% 1.83x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.47% 8.85x
Everlane 0.16% 7.20x
Topshop 0.61% 6.88x
Calvin Klein 0.57% 6.81x
Uniqlo 1.92% 6.36x
Saint Laurent Paris 0.93% 5.78x
Levi Strauss 1.69% 5.66x
Lorna Jane 0.51% 5.64x
Zara 2.46% 5.48x
Club Monaco 1.23% 5.22x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.20% 7.08x
Spanish Lifestyle & Health 0.25% 4.64x
Canadian News 0.10% 3.95x
Beach & Intimate Wear 0.10% 3.61x
Natural & Healthy Living Researchers 0.15% 3.35x
San Diego Cluster 2.56% 3.25x
Telescopes 0.15% 3.19x
Roleplay & Fantasy Games 0.10% 3.18x
Cuba & Mexico Media 0.10% 3.13x
Vaping 0.30% 2.93x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male