Dstillery Audiences

HOWARD JOHNSON

Audience Size: 90.8 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 90.8 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Spain Trip Planners.

Interest Composition Index
Spain Trip Planners 1.71% 1.54x
Online Card Games Players 1.43% 1.50x
Readers of Panamanian Content 1.78% 1.49x
Readers of Dominican Republic Content 2.14% 1.49x
Readers of Puerto Rican Content 1.57% 1.46x
Comedy Movie and TV Enthusiasts 2.78% 1.44x
Caribbean Trip Planners 1.68% 1.42x
South Atlantic Voters 1.68% 1.42x
Scifi Movie and TV Enthusiasts 2.18% 1.39x
Colombia Trip Planners 1.96% 1.35x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Columbia.

Location Composition Index
Columbia 0.65% 8.54x
Uniqlo 0.66% 8.42x
Levi Strauss 0.58% 8.10x
Zara 1.32% 8.01x
Hugo Boss 0.72% 7.94x
Calvin Klein 0.53% 7.56x
Armani 1.00% 7.56x
Michael Kors 1.05% 7.50x
Hollister 0.94% 7.47x
Club Monaco 0.67% 7.41x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 0.61% 2.22x
New York City Education & News Cluster 0.86% 2.09x
New Jersey Travel Location Cluster 0.64% 1.95x
Mexico Cluster 0.43% 1.79x
South Dakota Cluster 0.32% 1.78x
Florida Naples News Cluster 0.57% 1.69x
Minecraft Video Game Players 0.39% 1.67x
Utah Cluster 0.57% 1.63x
Discount Shopping 0.39% 1.62x
Phone & Computer Game Downloaders 0.36% 1.62x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female