Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 112.4 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.42% | 3.59x |
| Oregon Trip Planners | 4.43% | 2.64x |
| Oregon Ducks Fans | 2.41% | 2.59x |
| UConn Huskies Fans | 2.01% | 2.28x |
| Ireland Trip Planners | 2.82% | 2.26x |
| Oregon County and Local Fair Visitors | 4.63% | 2.12x |
| Competitive Car Brand Shoppers | 3.82% | 2.12x |
| Job Seekers | 1.41% | 2.02x |
| Cloud Storage Provider Researchers | 4.02% | 2.01x |
| Enterprise Field Services Researchers | 3.42% | 2.01x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.30% | 2.81x |
| Patagonia | 0.56% | 2.80x |
| Joe's Jeans | 0.12% | 2.75x |
| Lorna Jane | 0.47% | 2.57x |
| REI | 1.40% | 2.46x |
| Eddie Bauer | 3.14% | 2.41x |
| Columbia | 0.77% | 2.37x |
| Ralph Lauren | 1.69% | 2.35x |
| H&M | 4.15% | 2.24x |
| Uniqlo | 0.55% | 2.18x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 3.82% | 6.91x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.60% | 5.00x |
| Broadway Information | 0.60% | 4.33x |
| Knitting & Crochet | 0.80% | 3.87x |
| Poland Cluster | 0.20% | 3.82x |
| Sewing, Embroidery & Fabrics | 0.40% | 3.55x |
| Studio & Franchise Video Game Players | 0.40% | 3.42x |
| Oregon News | 4.02% | 3.42x |
| US Military Cluster | 0.60% | 3.35x |
| Rhode Island Cluster | 0.80% | 3.25x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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