Dstillery Audiences

HOWARD JOHNSON

Audience Size: 204.3 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 204.3 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.11% 1.99x
Hip Hop Fans 1.87% 1.51x
Oregon Ducks Fans 1.37% 1.49x
Florida Atlantic Coast Trip Planners 2.06% 1.48x
Florida Gators Fans 1.48% 1.44x
Florida State Seminoles Fans 1.43% 1.42x
Readers of El Salvadoran Content 1.90% 1.40x
Hard Rock Hotel & Casino Trip Planners 1.92% 1.39x
Florida Gulf Coast Travel Researchers 1.73% 1.39x
Employee Management & HR Researchers 2.06% 1.38x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Everlane.

Location Composition Index
Everlane 0.10% 8.98x
Club Monaco 0.97% 8.22x
Express Outlets 0.44% 8.01x
Levi Strauss 1.04% 7.80x
The Childrens Place 5.65% 7.62x
Zara 2.35% 7.47x
H&M 3.63% 7.38x
Hollister 1.85% 7.22x
Uniqlo 1.11% 7.17x
Saint Laurent Paris 0.74% 7.05x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Niche Dating Websites.

Content Affinity Composition Index
Niche Dating Websites 0.63% 4.15x
Caribbean Cluster 0.41% 3.53x
Internet Service Provider Sites 0.16% 2.82x
Local & Travel England - North Midlands 0.10% 2.74x
Savannah Georgia News 0.44% 2.64x
South Dakota Cluster 0.49% 2.51x
Home Decoration - Crafts & Kids 0.19% 2.22x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 2.21x
Maine Cluster 0.55% 2.16x
East Texas Cluster 0.27% 2.06x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male