Dstillery Audiences

HOWARD JOHNSON

Audience Size: 84.7 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 84.7 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 5.53% 2.85x
Oregon Ducks Fans 3.46% 2.73x
Food Allergies Researchers 3.23% 2.62x
RV Owners and Upgraders 4.38% 2.12x
Christmas Decorations Shoppers 4.84% 2.07x
Food Bank Researchers 1.38% 2.06x
Thanksgiving Meal Planners 4.84% 2.06x
North West State Fair Visitors 5.07% 2.06x
Global Destinations Reopening Researchers 2.07% 2.05x
Oregon County and Local Fair Visitors 5.07% 2.03x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is REI.

Location Composition Index
REI 1.12% 2.98x
Saint Laurent Paris 0.18% 2.84x
Lorna Jane 0.31% 2.64x
Eddie Bauer 2.01% 2.41x
Ralph Lauren 1.17% 2.41x
Zumiez 3.69% 2.24x
Zara 0.63% 2.22x
Patagonia 0.31% 2.21x
Aeropostale 4.01% 2.21x
Columbia 0.49% 2.18x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Science Education & Resources.

Content Affinity Composition Index
Science Education & Resources 0.95% 8.53x
Online Games 1.15% 8.52x
Routers, Switches & Networking 0.92% 5.19x
South Dakota Cluster 1.61% 4.87x
Vancouver British Columbia Locals Cluster 0.92% 4.53x
Poland Cluster 0.20% 3.82x
Central California Cluster 0.38% 3.81x
Tahoe & Reno Tourism 0.46% 3.62x
Sports - Climbing, Non-traditional 0.92% 3.61x
Studio & Franchise Video Game Players 0.46% 3.43x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female