Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 84.7 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 5.53% | 2.85x |
| Oregon Ducks Fans | 3.46% | 2.73x |
| Food Allergies Researchers | 3.23% | 2.62x |
| RV Owners and Upgraders | 4.38% | 2.12x |
| Christmas Decorations Shoppers | 4.84% | 2.07x |
| Food Bank Researchers | 1.38% | 2.06x |
| Thanksgiving Meal Planners | 4.84% | 2.06x |
| North West State Fair Visitors | 5.07% | 2.06x |
| Global Destinations Reopening Researchers | 2.07% | 2.05x |
| Oregon County and Local Fair Visitors | 5.07% | 2.03x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is REI.
| Location | Composition | Index |
| REI | 1.12% | 2.98x |
| Saint Laurent Paris | 0.18% | 2.84x |
| Lorna Jane | 0.31% | 2.64x |
| Eddie Bauer | 2.01% | 2.41x |
| Ralph Lauren | 1.17% | 2.41x |
| Zumiez | 3.69% | 2.24x |
| Zara | 0.63% | 2.22x |
| Patagonia | 0.31% | 2.21x |
| Aeropostale | 4.01% | 2.21x |
| Columbia | 0.49% | 2.18x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Science Education & Resources.
| Content Affinity | Composition | Index |
| Science Education & Resources | 0.95% | 8.53x |
| Online Games | 1.15% | 8.52x |
| Routers, Switches & Networking | 0.92% | 5.19x |
| South Dakota Cluster | 1.61% | 4.87x |
| Vancouver British Columbia Locals Cluster | 0.92% | 4.53x |
| Poland Cluster | 0.20% | 3.82x |
| Central California Cluster | 0.38% | 3.81x |
| Tahoe & Reno Tourism | 0.46% | 3.62x |
| Sports - Climbing, Non-traditional | 0.92% | 3.61x |
| Studio & Franchise Video Game Players | 0.46% | 3.43x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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