Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 83.5 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 6.33% | 3.02x |
| South Atlantic State Fair Visitors | 7.83% | 2.86x |
| Washington County and Local Fair Visitors | 6.33% | 2.66x |
| North West State Fair Visitors | 6.33% | 2.62x |
| Big 12 Fans | 5.72% | 2.53x |
| Seattle Trip Planners | 5.72% | 2.46x |
| Seattle Seahawks Fans | 5.12% | 2.18x |
| Western Canada Skiers and Snowboarders | 2.71% | 2.16x |
| Food Bank Researchers | 1.51% | 2.12x |
| Myrtle Beach Trip Planners | 4.82% | 2.05x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.10% | 6.65x |
| Abercrombie & Fitch | 0.31% | 5.22x |
| Express Outlets | 0.59% | 5.19x |
| Charlotte Russe | 0.36% | 5.14x |
| Columbia | 0.49% | 4.84x |
| Lorna Jane | 0.19% | 4.77x |
| Tommy Bahama | 0.75% | 4.37x |
| Ralph Lauren | 0.83% | 4.35x |
| REI | 0.77% | 4.30x |
| Eddie Bauer | 1.24% | 4.21x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 6.63% | 7.21x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.58% | 4.51x |
| Poland Cluster | 0.20% | 3.82x |
| Maine Cluster | 2.11% | 3.52x |
| College Greek Life | 0.15% | 3.49x |
| US Soccer | 0.29% | 3.36x |
| Magic & Games | 0.90% | 3.33x |
| Mortgages & Insurance | 0.60% | 3.05x |
| Caribbean Vacation | 0.60% | 3.01x |
| Pacific Northwest Information Research Cluster | 5.12% | 2.98x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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