Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 51 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 1.44% | 4.16x |
| Restaurant Researchers | 2.48% | 3.51x |
| Men's Clothing Shoppers | 1.91% | 3.38x |
| True Crime Podcast Listeners | 1.86% | 3.27x |
| Oregon Trip Planners | 5.57% | 3.04x |
| HGTV Enthusiasts | 2.79% | 2.98x |
| Los Angeles Activities Researchers | 2.48% | 2.84x |
| Oregon Ducks Fans | 2.79% | 2.70x |
| San Diego Activities Researchers | 1.55% | 2.54x |
| Streaming Device Shoppers | 3.41% | 2.53x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.96% | 4.46x |
| Lorna Jane | 0.34% | 4.45x |
| REI | 1.23% | 4.39x |
| Joe's Jeans | 0.08% | 4.13x |
| Columbia | 0.57% | 4.12x |
| Eddie Bauer | 2.36% | 3.86x |
| Patagonia | 0.49% | 3.77x |
| Ralph Lauren | 1.00% | 3.66x |
| Uniqlo | 0.40% | 3.57x |
| Lululemon | 2.12% | 3.53x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.20% | 3.82x |
| Savannah Georgia News | 1.24% | 3.82x |
| Mississippi News | 2.39% | 3.71x |
| Online Quiz & List Readers | 1.44% | 3.62x |
| Texas News Cluster | 1.07% | 3.60x |
| New Hampshire News | 0.93% | 3.51x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.62% | 3.28x |
| Fantasy Name Generators | 1.44% | 3.21x |
| Travel Adventure | 0.62% | 3.15x |
| Wisconsin Travel & Tourism Cluster | 2.79% | 3.03x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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