Dstillery Audiences

HOWARD JOHNSON

Audience Size: 45.2 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 45.2 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 5.52% 2.10x
Oregon Trip Planners 4.42% 2.05x
Drawing Enthusiasts 6.08% 2.03x
Shelf-Stable Food Content Readers 1.66% 2.01x
Eco-Conscious Consumers 2.21% 1.99x
Oregon Ducks Fans 2.76% 1.97x
Washington Skiers and Snowboarders 4.14% 1.95x
Readers of Hispanic Content 2.76% 1.95x
Hiking Enthusiasts 4.14% 1.93x
Homemade Gifts Crafters 4.14% 1.91x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is REI.

Location Composition Index
REI 0.50% 3.62x
Ralph Lauren 0.53% 3.10x
Charlotte Russe 0.16% 2.98x
Gap 1.79% 2.67x
Eddie Bauer 0.73% 2.56x
Zara 0.27% 2.48x
Michael Kors 1.03% 2.45x
Aeropostale 1.59% 2.43x
Free People 0.33% 2.42x
Zumiez 1.39% 2.37x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 2.49% 5.09x
Poland Cluster 0.20% 3.82x
US Military Cluster 1.66% 3.79x
Online Games 0.55% 3.67x
Backpacking 1.10% 3.49x
Scrapbooking & Home Art Projects 0.55% 3.45x
Gun Enthusiast - Hunting & Self Defense 2.25% 3.20x
Liberal Media - Political Activism 0.55% 3.15x
Philippines News 0.55% 3.13x
Utah Cluster 1.66% 2.89x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male