Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 90.8 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Spain Trip Planners.
| Interest | Composition | Index |
| Spain Trip Planners | 1.71% | 1.54x |
| Online Card Games Players | 1.43% | 1.50x |
| Readers of Panamanian Content | 1.78% | 1.49x |
| Readers of Dominican Republic Content | 2.14% | 1.49x |
| Readers of Puerto Rican Content | 1.57% | 1.46x |
| Comedy Movie and TV Enthusiasts | 2.78% | 1.44x |
| Caribbean Trip Planners | 1.68% | 1.42x |
| South Atlantic Voters | 1.68% | 1.42x |
| Scifi Movie and TV Enthusiasts | 2.18% | 1.39x |
| Colombia Trip Planners | 1.96% | 1.35x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.65% | 8.54x |
| Uniqlo | 0.66% | 8.42x |
| Levi Strauss | 0.58% | 8.10x |
| Zara | 1.32% | 8.01x |
| Hugo Boss | 0.72% | 7.94x |
| Calvin Klein | 0.53% | 7.56x |
| Armani | 1.00% | 7.56x |
| Michael Kors | 1.05% | 7.50x |
| Hollister | 0.94% | 7.47x |
| Club Monaco | 0.67% | 7.41x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Vitamin Shoppers.
| Content Affinity | Composition | Index |
| Vitamin Shoppers | 0.61% | 2.22x |
| New York City Education & News Cluster | 0.86% | 2.09x |
| New Jersey Travel Location Cluster | 0.64% | 1.95x |
| Mexico Cluster | 0.43% | 1.79x |
| South Dakota Cluster | 0.32% | 1.78x |
| Florida Naples News Cluster | 0.57% | 1.69x |
| Minecraft Video Game Players | 0.39% | 1.67x |
| Utah Cluster | 0.57% | 1.63x |
| Discount Shopping | 0.39% | 1.62x |
| Phone & Computer Game Downloaders | 0.36% | 1.62x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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