Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 213 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 4.00% | 1.83x |
| Florida Trip Planners | 3.60% | 1.77x |
| Montana and Idaho Trip Planners | 3.60% | 1.74x |
| Florida Gators Fans | 3.80% | 1.74x |
| UFC and MMA Fans | 3.10% | 1.73x |
| Florida Atlantic Coast Trip Planners | 3.70% | 1.72x |
| Tennessee Volunteers Fans | 3.50% | 1.68x |
| Georgia Trip Planners | 3.80% | 1.65x |
| Space Travel Enthusiasts | 3.40% | 1.63x |
| Phoenix Suns Fans | 3.30% | 1.62x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.42% | 10.27x |
| Topshop | 0.48% | 6.79x |
| Lorna Jane | 0.60% | 6.63x |
| Calvin Klein | 0.52% | 6.37x |
| Everlane | 0.13% | 6.10x |
| Charlotte Russe | 2.98% | 5.63x |
| Uniqlo | 1.67% | 5.51x |
| Levi Strauss | 0.56% | 5.45x |
| REI | 1.55% | 5.25x |
| Abercrombie & Fitch | 1.18% | 5.24x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Healthcare Jobs.
| Content Affinity | Composition | Index |
| Healthcare Jobs | 0.40% | 5.06x |
| Organic Beauty & Skincare Products | 0.30% | 3.98x |
| Reproductive Health | 0.30% | 3.83x |
| Online Games | 0.70% | 3.63x |
| College Greek Life | 0.15% | 3.49x |
| Police Gear | 0.70% | 3.44x |
| Data Centers | 0.30% | 3.25x |
| Construction Apparel | 0.20% | 3.19x |
| Brazil & Portugal News | 0.20% | 3.07x |
| Jokes & Riddles | 0.30% | 2.97x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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