Dstillery Audiences

HOWARD JOHNSON

Audience Size: 251.3 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 251.3 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Family Halloween Party Planners.

Interest Composition Index
Family Halloween Party Planners 3.80% 1.62x
Florida Atlantic Coast Trip Planners 3.80% 1.58x
Oregon Trip Planners 3.21% 1.57x
Atlanta United Fans 2.85% 1.50x
Crossword Puzzles Players 3.43% 1.47x
South Atlantic State Fair Visitors 3.36% 1.44x
Los Angeles Chargers Fans 3.28% 1.44x
North West State Fair Visitors 3.28% 1.44x
Smokie Mountain Trip Planner 3.58% 1.43x
Legal News Readers 2.77% 1.43x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.51% 10.53x
Calvin Klein 0.66% 7.44x
Topshop 0.57% 6.96x
Lorna Jane 0.71% 6.67x
Levi Strauss 1.28% 6.31x
Everlane 0.15% 6.00x
Uniqlo 2.00% 5.92x
Club Monaco 1.37% 5.72x
Saint Laurent Paris 0.98% 5.62x
Charlotte Russe 3.79% 5.48x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Internet Service Provider Sites.

Content Affinity Composition Index
Internet Service Provider Sites 0.22% 3.78x
College Greek Life 0.15% 3.49x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.44% 3.45x
Poland Cluster 0.15% 3.29x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.31% 3.26x
Canada Tourism Research Cluster 0.22% 2.88x
San Diego Cluster 2.41% 2.88x
Low Budget Shoppers 0.15% 2.78x
Local & Travel England - North Midlands 0.10% 2.74x
Construction Apparel 0.20% 2.72x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male