Dstillery Audiences

HOWARD JOHNSON

Audience Size: 31.4 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 31.4 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 8.94% 6.59x
Tennessee Volunteers Fans 6.50% 5.16x
Big 12 Fans 4.88% 4.44x
Online Shoppers 4.88% 4.42x
Hyundai Vehicle Shoppers 4.88% 4.05x
2020 Holiday Season Sale News Researchers 2.44% 3.90x
Cininnati Reds Fans 4.88% 3.73x
Automotive News Readers 3.25% 3.73x
Tire Shoppers 4.07% 3.56x
Dodge Vehicle Shoppers 4.88% 3.54x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Patagonia.

Location Composition Index
Patagonia 0.38% 5.91x
Columbia 0.57% 5.79x
Saint Laurent Paris 0.12% 5.17x
Eddie Bauer 1.71% 4.67x
Tommy Bahama 0.64% 4.51x
REI 0.79% 4.35x
Urban Outfitters 1.00% 4.31x
Calvin Klein 0.09% 4.29x
H&M 2.00% 4.11x
Belk 1.17% 4.07x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Finance & Accounting Cluster.

Content Affinity Composition Index
Finance & Accounting Cluster 1.49% 5.07x
Consumer Packaged Goods 2.44% 5.06x
Boating & Yachts 2.44% 5.02x
Assorted Topics (Auto, Hobbies, Viral Media) 4.07% 4.57x
Tennessee Cluster 2.44% 4.16x
Classic Car Enthusiasts 1.63% 3.94x
Poland Cluster 0.20% 3.82x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.78% 3.39x
Low Carb Diets 0.78% 3.37x
Luxury Sneakers 1.18% 3.34x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male