Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 168.1 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 7.48% | 3.16x |
| Seattle Trip Planners | 6.86% | 3.15x |
| Washington Skiers and Snowboarders | 6.03% | 2.93x |
| Summer Festivals and Fairs Visitors | 6.24% | 2.85x |
| Zoo Visitors | 6.03% | 2.64x |
| Washington County and Local Fair Visitors | 5.61% | 2.61x |
| Seattle Seahawks Fans | 5.61% | 2.54x |
| Montana and Idaho Trip Planners | 4.37% | 2.25x |
| Oregon County and Local Fair Visitors | 5.20% | 2.13x |
| Gonzaga Bulldogs Fans | 3.74% | 1.93x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Curious about what else the Howard Johnson audience is interested in?
Sign Up
APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.32% | 10.61x |
| Lorna Jane | 0.45% | 6.48x |
| Express Outlets | 1.07% | 5.79x |
| Calvin Klein | 0.39% | 5.66x |
| Charlotte Russe | 1.74% | 5.59x |
| Bonobos | 1.15% | 5.22x |
| Ralph Lauren | 1.41% | 5.05x |
| REI | 1.29% | 5.05x |
| Topshop | 0.26% | 4.98x |
| Columbia | 0.90% | 4.96x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Want to find more of the Howard Johnson audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Calendar & Holidays.
| Content Affinity | Composition | Index |
| Calendar & Holidays | 0.62% | 5.56x |
| Pacific Northwest Sports & News Cluster | 2.29% | 4.68x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.58% | 4.51x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.87% | 3.84x |
| Poland Cluster | 0.20% | 3.82x |
| Pacific Northwest Information Research Cluster | 4.57% | 3.69x |
| Dental Health | 0.42% | 3.57x |
| College Greek Life | 0.15% | 3.49x |
| Trucks | 0.42% | 3.36x |
| US Soccer | 0.29% | 3.36x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Want to see more of the Content Affinities the Howard Johnson audience visits?
Sign Up
DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Howard Johnson audience?
Sign Up