Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 283.5 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 4.57% | 2.13x |
| San Francisco Activities Researchers | 3.42% | 2.08x |
| San Diego Events Researchers | 3.42% | 2.08x |
| Work Comes First Travelers | 0.11% | 1.99x |
| Tahoe Skiers and Snowboarders | 3.77% | 1.98x |
| Symphony Music Enthusiasts | 3.77% | 1.98x |
| California Trip Planners | 3.67% | 1.97x |
| Opera Enthusiasts | 3.26% | 1.93x |
| Oregon Trip Planners | 3.52% | 1.88x |
| San Diego Activities Researchers | 3.16% | 1.83x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.47% | 8.85x |
| Everlane | 0.16% | 7.20x |
| Topshop | 0.61% | 6.88x |
| Calvin Klein | 0.57% | 6.81x |
| Uniqlo | 1.92% | 6.36x |
| Saint Laurent Paris | 0.93% | 5.78x |
| Levi Strauss | 1.69% | 5.66x |
| Lorna Jane | 0.51% | 5.64x |
| Zara | 2.46% | 5.48x |
| Club Monaco | 1.23% | 5.22x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.20% | 7.08x |
| Spanish Lifestyle & Health | 0.25% | 4.64x |
| Canadian News | 0.10% | 3.95x |
| Beach & Intimate Wear | 0.10% | 3.61x |
| Natural & Healthy Living Researchers | 0.15% | 3.35x |
| San Diego Cluster | 2.56% | 3.25x |
| Telescopes | 0.15% | 3.19x |
| Roleplay & Fantasy Games | 0.10% | 3.18x |
| Cuba & Mexico Media | 0.10% | 3.13x |
| Vaping | 0.30% | 2.93x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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