Dstillery Audiences

HOWARD JOHNSON

Audience Size: 280.5 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 280.5 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.11% 1.99x
Getting Off the Grid Travelers 0.03% 1.72x
South West State Fair Visitors 3.65% 1.57x
Family Adventures Travelers 0.03% 1.47x
Santa Cruz Trip Planners 3.36% 1.42x
Intimates Shoppers 3.12% 1.35x
Los Angeles Chargers Fans 2.93% 1.30x
Hip Hop Fans 2.93% 1.29x
San Diego Trip Planners 3.32% 1.28x
WWE and Pro Wrestling Fans 2.35% 1.27x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Uniqlo.

Location Composition Index
Uniqlo 1.67% 6.36x
Topshop 0.45% 6.27x
Lorna Jane 0.42% 5.56x
Calvin Klein 0.48% 5.37x
Everlane 0.11% 5.24x
Michael Kors 3.93% 5.14x
Charlotte Russe 3.81% 5.13x
Joe's Jeans 0.32% 5.12x
Saint Laurent Paris 0.76% 5.09x
Hollister 3.71% 5.06x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.05% 50.91x
Golf & Boats 0.05% 49.84x
Handyman Tools 0.05% 49.83x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 29.76x
Home Décor, Furniture, & Decorating 0.04% 23.17x
Decoration & Fabric 0.05% 21.36x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 19.92x
Fashion & Cosmetics 0.04% 13.96x
England Tourism 0.04% 13.31x
Quinceanera Planning 0.04% 12.63x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female