Dstillery Audiences

HOWARD JOHNSON

Audience Size: 213 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 213 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 4.00% 1.83x
Florida Trip Planners 3.60% 1.77x
Montana and Idaho Trip Planners 3.60% 1.74x
Florida Gators Fans 3.80% 1.74x
UFC and MMA Fans 3.10% 1.73x
Florida Atlantic Coast Trip Planners 3.70% 1.72x
Tennessee Volunteers Fans 3.50% 1.68x
Georgia Trip Planners 3.80% 1.65x
Space Travel Enthusiasts 3.40% 1.63x
Phoenix Suns Fans 3.30% 1.62x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.42% 10.27x
Topshop 0.48% 6.79x
Lorna Jane 0.60% 6.63x
Calvin Klein 0.52% 6.37x
Everlane 0.13% 6.10x
Charlotte Russe 2.98% 5.63x
Uniqlo 1.67% 5.51x
Levi Strauss 0.56% 5.45x
REI 1.55% 5.25x
Abercrombie & Fitch 1.18% 5.24x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 0.40% 5.06x
Organic Beauty & Skincare Products 0.30% 3.98x
Reproductive Health 0.30% 3.83x
Online Games 0.70% 3.63x
College Greek Life 0.15% 3.49x
Police Gear 0.70% 3.44x
Data Centers 0.30% 3.25x
Construction Apparel 0.20% 3.19x
Brazil & Portugal News 0.20% 3.07x
Jokes & Riddles 0.30% 2.97x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male