Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Eco-Conscious Consumers.
| Interest | Composition | Index |
| Eco-Conscious Consumers | 1.42% | 4.12x |
| Luxury Retail Researchers | 1.71% | 4.10x |
| Hard Seltzer Aficionados | 0.71% | 3.78x |
| Los Angeles Activities Researchers | 2.49% | 3.47x |
| Mountain Biking Enthusiasts | 2.49% | 3.27x |
| Apple Fans | 2.14% | 3.20x |
| Food Bank Researchers | 2.14% | 3.18x |
| Cholesterol Researchers | 0.71% | 3.18x |
| Automotive News Readers | 3.91% | 3.18x |
| Alaskan Cruise Planners | 4.98% | 3.08x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.36% | 5.23x |
| Eddie Bauer | 1.00% | 4.94x |
| Columbia | 0.28% | 4.04x |
| REI | 0.40% | 4.03x |
| Lane Bryant | 1.45% | 3.55x |
| Carhartt | 11.50% | 3.39x |
| Express Outlets | 0.24% | 3.35x |
| Belk | 0.52% | 3.31x |
| Buckle | 1.77% | 3.18x |
| Aeropostale | 1.61% | 3.14x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Travel Adventure.
| Content Affinity | Composition | Index |
| Travel Adventure | 1.03% | 5.37x |
| Sports - Climbing, Non-traditional | 1.03% | 4.81x |
| Finance & Accounting Cluster | 1.07% | 4.77x |
| Gun Enthusiast - Hunting & Self Defense | 1.07% | 4.10x |
| Asia Travel | 1.37% | 3.90x |
| Psychics & Horoscopes | 1.42% | 3.76x |
| Online Quiz & List Readers | 1.44% | 3.62x |
| Discount Travel | 1.71% | 3.54x |
| Mississippi News | 1.42% | 3.28x |
| LGBTQ Advocacy | 1.07% | 3.23x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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