Dstillery Audiences

HOWARD JOHNSON

Audience Size: 22.1 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 22.1 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is SEO Specialists.

Interest Composition Index
SEO Specialists 6.49% 4.67x
Getaways Researchers 3.90% 4.11x
Promotional Products Purchasers 6.49% 3.83x
Business Filing Researchers 5.19% 3.50x
Las Vegas Hotel Researchers 6.49% 3.42x
Ride Share Drivers 6.49% 3.38x
Dodge Vehicle Shoppers 7.79% 3.30x
Spanish Language Learners 5.19% 3.29x
Online Payroll Services Users 6.49% 3.28x
Wisconsin County and Local Fair Visitors 9.09% 3.27x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.17% 7.33x
Uniqlo 0.28% 4.91x
Club Monaco 0.23% 4.55x
Eddie Bauer 1.59% 4.37x
Hugo Boss 0.82% 4.30x
Kate Spade 1.16% 4.19x
Columbia 0.46% 4.17x
Armani 0.43% 4.09x
Tommy Bahama 0.56% 3.87x
Express Outlets 0.52% 3.79x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 4.05% 5.47x
Pacific Northwest Information Research Cluster 4.60% 3.96x
Car Shopping 3.90% 3.95x
Chain Restaurants 3.90% 3.83x
Poland Cluster 0.20% 3.82x
Maine Cluster 1.78% 3.74x
Assorted Topics (Events, Tickets, Fitness) 1.18% 3.70x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.78% 3.39x
Low Carb Diets 0.78% 3.37x
Crossword & Puzzle Players 0.78% 3.09x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male