Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 204.3 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.11% | 1.99x |
| Hip Hop Fans | 1.87% | 1.51x |
| Oregon Ducks Fans | 1.37% | 1.49x |
| Florida Atlantic Coast Trip Planners | 2.06% | 1.48x |
| Florida Gators Fans | 1.48% | 1.44x |
| Florida State Seminoles Fans | 1.43% | 1.42x |
| Readers of El Salvadoran Content | 1.90% | 1.40x |
| Hard Rock Hotel & Casino Trip Planners | 1.92% | 1.39x |
| Florida Gulf Coast Travel Researchers | 1.73% | 1.39x |
| Employee Management & HR Researchers | 2.06% | 1.38x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.10% | 8.98x |
| Club Monaco | 0.97% | 8.22x |
| Express Outlets | 0.44% | 8.01x |
| Levi Strauss | 1.04% | 7.80x |
| The Childrens Place | 5.65% | 7.62x |
| Zara | 2.35% | 7.47x |
| H&M | 3.63% | 7.38x |
| Hollister | 1.85% | 7.22x |
| Uniqlo | 1.11% | 7.17x |
| Saint Laurent Paris | 0.74% | 7.05x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Niche Dating Websites.
| Content Affinity | Composition | Index |
| Niche Dating Websites | 0.63% | 4.15x |
| Caribbean Cluster | 0.41% | 3.53x |
| Internet Service Provider Sites | 0.16% | 2.82x |
| Local & Travel England - North Midlands | 0.10% | 2.74x |
| Savannah Georgia News | 0.44% | 2.64x |
| South Dakota Cluster | 0.49% | 2.51x |
| Home Decoration - Crafts & Kids | 0.19% | 2.22x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.05% | 2.21x |
| Maine Cluster | 0.55% | 2.16x |
| East Texas Cluster | 0.27% | 2.06x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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