Dstillery Audiences

HOWARD JOHNSON

Audience Size: 46.8 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 46.8 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Gastroenterologists.

Interest Composition Index
Gastroenterologists 5.47% 2.91x
Dairy Industry New Readers 4.98% 2.90x
Arthritis Sufferers 5.47% 2.75x
Retirement Planners 4.98% 2.67x
Phoenix Suns Fans 4.98% 2.63x
San Diego Trip Planners 4.98% 2.63x
Dentists 4.98% 2.57x
Lawn & Garden Enthusiasts 4.98% 2.54x
Sleep Disorder Researchers 5.47% 2.51x
Louisiana Trip Planners 5.97% 2.47x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Express Outlets.

Location Composition Index
Express Outlets 0.51% 5.42x
Columbia 0.38% 5.13x
Michael Kors 1.34% 4.85x
Urban Outfitters 0.85% 4.67x
Eddie Bauer 1.04% 4.55x
Lorna Jane 0.08% 4.45x
Armani 0.25% 4.43x
Kate Spade 0.74% 4.38x
Gap 2.31% 4.34x
Patagonia 0.23% 4.30x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.49% 5.17x
Equestrian Cluster 1.28% 4.97x
Poland Cluster 0.20% 3.82x
Scrapbooking & Home Art Projects 1.00% 3.76x
Guitars & Instruments 2.50% 3.71x
College Greek Life 0.15% 3.49x
Travel, Food, Fashion & Fitness 0.60% 3.44x
Crossword & Puzzle Players 1.00% 3.41x
US Soccer 0.29% 3.36x
Female Lifestyle Content Readers 1.00% 3.34x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female