Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 263 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 2.40% | 1.92x |
| Santa Cruz Trip Planners | 2.40% | 1.75x |
| Wig Shoppers | 1.70% | 1.69x |
| Tiny Home Researchers | 1.65% | 1.68x |
| Readers of Jamaican Content | 1.75% | 1.63x |
| Fireworks Enthusiasts | 2.15% | 1.62x |
| Hard Rock Hotel & Casino Trip Planners | 2.00% | 1.59x |
| Sailing Enthusiasts | 1.75% | 1.52x |
| Rodeo Enthusiasts | 1.90% | 1.51x |
| Subaru Vehicle Shoppers | 1.60% | 1.51x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 8.85x |
| Levi Strauss | 1.17% | 7.76x |
| Topshop | 0.14% | 7.66x |
| Uniqlo | 1.34% | 7.32x |
| The Childrens Place | 5.76% | 7.14x |
| Club Monaco | 0.88% | 7.05x |
| Ralph Lauren | 0.95% | 6.93x |
| Express Outlets | 0.65% | 6.90x |
| Zara | 2.55% | 6.90x |
| Aeropostale | 3.02% | 6.88x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is San Diego Cluster.
| Content Affinity | Composition | Index |
| San Diego Cluster | 1.60% | 1.88x |
| San Francisco Bay Area Cluster | 1.75% | 1.78x |
| Hip-Hop Enthusiast | 3.95% | 1.60x |
| US Military Cluster | 1.50% | 1.47x |
| Alabama News | 1.65% | 1.42x |
| Baltimore Cluster | 1.65% | 1.36x |
| Florida Local News Cluster | 2.15% | 1.31x |
| Celebrity Gossip & Viral News | 2.60% | 1.30x |
| New Jersey News Cluster | 1.80% | 1.26x |
| African American Celebrity Gossip | 4.60% | 1.23x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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