Dstillery Audiences

HOWARD JOHNSON

Audience Size: 168.1 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 168.1 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 7.48% 3.16x
Seattle Trip Planners 6.86% 3.15x
Washington Skiers and Snowboarders 6.03% 2.93x
Summer Festivals and Fairs Visitors 6.24% 2.85x
Zoo Visitors 6.03% 2.64x
Washington County and Local Fair Visitors 5.61% 2.61x
Seattle Seahawks Fans 5.61% 2.54x
Montana and Idaho Trip Planners 4.37% 2.25x
Oregon County and Local Fair Visitors 5.20% 2.13x
Gonzaga Bulldogs Fans 3.74% 1.93x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.32% 10.61x
Lorna Jane 0.45% 6.48x
Express Outlets 1.07% 5.79x
Calvin Klein 0.39% 5.66x
Charlotte Russe 1.74% 5.59x
Bonobos 1.15% 5.22x
Ralph Lauren 1.41% 5.05x
REI 1.29% 5.05x
Topshop 0.26% 4.98x
Columbia 0.90% 4.96x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Calendar & Holidays.

Content Affinity Composition Index
Calendar & Holidays 0.62% 5.56x
Pacific Northwest Sports & News Cluster 2.29% 4.68x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.58% 4.51x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.87% 3.84x
Poland Cluster 0.20% 3.82x
Pacific Northwest Information Research Cluster 4.57% 3.69x
Dental Health 0.42% 3.57x
College Greek Life 0.15% 3.49x
Trucks 0.42% 3.36x
US Soccer 0.29% 3.36x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female