Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 275.9 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.11% | 1.99x |
| Getting Off the Grid Travelers | 0.03% | 1.72x |
| Family Adventures Travelers | 0.03% | 1.47x |
| Animated GIF Searchers | 0.22% | 1.45x |
| Federal Employee Benefits Researchers | 1.62% | 1.45x |
| San Francisco Activities Researchers | 1.70% | 1.42x |
| San Diego Events Researchers | 1.70% | 1.42x |
| Retired Government Employees | 1.53% | 1.42x |
| Norfolk and Virginia Beach Trip Planners | 2.53% | 1.41x |
| Federal Employees | 1.88% | 1.38x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.15% | 8.33x |
| Topshop | 0.34% | 7.59x |
| Uniqlo | 1.47% | 6.55x |
| Levi Strauss | 1.20% | 5.87x |
| Zara | 2.32% | 5.85x |
| Calvin Klein | 0.64% | 5.81x |
| Ralph Lauren | 1.16% | 5.80x |
| Michael Kors | 2.86% | 5.78x |
| Forever 21 | 4.90% | 5.75x |
| The Childrens Place | 5.93% | 5.70x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.05% | 50.91x |
| Handyman Tools | 0.05% | 49.83x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 29.76x |
| Home Décor, Furniture, & Decorating | 0.04% | 23.17x |
| Decoration & Fabric | 0.05% | 21.36x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 19.92x |
| Quinceanera Planning | 0.04% | 14.49x |
| Fashion & Cosmetics | 0.04% | 13.96x |
| England Tourism | 0.04% | 13.31x |
| Washington D.C. Hotels | 0.01% | 11.87x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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