Dstillery Audiences

HOWARD JOHNSON

Audience Size: 263 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 263 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 2.40% 1.92x
Santa Cruz Trip Planners 2.40% 1.75x
Wig Shoppers 1.70% 1.69x
Tiny Home Researchers 1.65% 1.68x
Readers of Jamaican Content 1.75% 1.63x
Fireworks Enthusiasts 2.15% 1.62x
Hard Rock Hotel & Casino Trip Planners 2.00% 1.59x
Sailing Enthusiasts 1.75% 1.52x
Rodeo Enthusiasts 1.90% 1.51x
Subaru Vehicle Shoppers 1.60% 1.51x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Everlane.

Location Composition Index
Everlane 0.13% 8.85x
Levi Strauss 1.17% 7.76x
Topshop 0.14% 7.66x
Uniqlo 1.34% 7.32x
The Childrens Place 5.76% 7.14x
Club Monaco 0.88% 7.05x
Ralph Lauren 0.95% 6.93x
Express Outlets 0.65% 6.90x
Zara 2.55% 6.90x
Aeropostale 3.02% 6.88x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is San Diego Cluster.

Content Affinity Composition Index
San Diego Cluster 1.60% 1.88x
San Francisco Bay Area Cluster 1.75% 1.78x
Hip-Hop Enthusiast 3.95% 1.60x
US Military Cluster 1.50% 1.47x
Alabama News 1.65% 1.42x
Baltimore Cluster 1.65% 1.36x
Florida Local News Cluster 2.15% 1.31x
Celebrity Gossip & Viral News 2.60% 1.30x
New Jersey News Cluster 1.80% 1.26x
African American Celebrity Gossip 4.60% 1.23x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male