Dstillery Audiences

HOWARD JOHNSON

Audience Size: 275.9 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 275.9 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.11% 1.99x
Getting Off the Grid Travelers 0.03% 1.72x
Family Adventures Travelers 0.03% 1.47x
Animated GIF Searchers 0.22% 1.45x
Federal Employee Benefits Researchers 1.62% 1.45x
San Francisco Activities Researchers 1.70% 1.42x
San Diego Events Researchers 1.70% 1.42x
Retired Government Employees 1.53% 1.42x
Norfolk and Virginia Beach Trip Planners 2.53% 1.41x
Federal Employees 1.88% 1.38x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Everlane.

Location Composition Index
Everlane 0.15% 8.33x
Topshop 0.34% 7.59x
Uniqlo 1.47% 6.55x
Levi Strauss 1.20% 5.87x
Zara 2.32% 5.85x
Calvin Klein 0.64% 5.81x
Ralph Lauren 1.16% 5.80x
Michael Kors 2.86% 5.78x
Forever 21 4.90% 5.75x
The Childrens Place 5.93% 5.70x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.05% 50.91x
Handyman Tools 0.05% 49.83x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 29.76x
Home Décor, Furniture, & Decorating 0.04% 23.17x
Decoration & Fabric 0.05% 21.36x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 19.92x
Quinceanera Planning 0.04% 14.49x
Fashion & Cosmetics 0.04% 13.96x
England Tourism 0.04% 13.31x
Washington D.C. Hotels 0.01% 11.87x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female