Explore the Howard Johnson Audience
Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 24.2 thousand unique devices whose actions qualify for the Howard Johnson audience.
INTERESTS
The Howard Johnson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Howard Johnson audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 1.20% | 3.83x |
| Home Interior Design Enthusiasts | 1.74% | 3.59x |
| Pet Boarding and Sitter Researchers | 1.32% | 3.44x |
| Men's Health Researchers | 1.20% | 3.27x |
| Romance Movie and TV enthusiasts | 1.74% | 3.18x |
| San Francisco Activities Researchers | 1.20% | 3.07x |
| Laptop Researchers | 1.81% | 3.07x |
| Flooring Shoppers | 1.97% | 2.97x |
| Sustainable Lifestyle Enthusiasts | 1.81% | 2.97x |
| Financial Investors | 1.52% | 2.81x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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APPAREL RETAILERS
The Howard Johnson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Howard Johnson audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.24% | 8.18x |
| REI | 0.57% | 6.64x |
| Calvin Klein | 0.16% | 5.60x |
| Abercrombie & Fitch | 0.44% | 5.41x |
| Columbia | 0.32% | 5.18x |
| Forever 21 | 0.77% | 5.14x |
| Coach | 0.73% | 4.99x |
| Zara | 0.44% | 4.80x |
| Uniqlo | 0.20% | 4.43x |
| Free People | 0.36% | 4.17x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Howard Johnson audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 1.62% | 5.54x |
| Recreational Vehicles | 1.81% | 4.69x |
| Sports News & Apparel | 1.52% | 3.89x |
| Writing Tools & Citation | 1.30% | 3.54x |
| Mississippi News | 1.32% | 3.21x |
| Oregon News | 2.41% | 3.02x |
| Computers & Accessories | 1.20% | 2.92x |
| Wisconsin Travel & Tourism Cluster | 1.81% | 2.78x |
| Boating & Yachts | 1.20% | 2.77x |
| Local & Travel England - North Midlands | 0.10% | 2.74x |
Composition Percentage:
The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
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DEMOGRAPHICS
The Howard Johnson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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