Dstillery Audiences

HOWARD JOHNSON

Audience Size: 83.5 Thousand Devices

Explore the Howard Johnson Audience

Below you'll find more information about the Howard Johnson audience, broken down in different categories based on their digital and physical behaviors. These are 83.5 thousand unique devices whose actions qualify for the Howard Johnson audience.

Dstillery Crafted Audiences

INTERESTS

The Howard Johnson audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Howard Johnson audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 6.33% 3.02x
South Atlantic State Fair Visitors 7.83% 2.86x
Washington County and Local Fair Visitors 6.33% 2.66x
North West State Fair Visitors 6.33% 2.62x
Big 12 Fans 5.72% 2.53x
Seattle Trip Planners 5.72% 2.46x
Seattle Seahawks Fans 5.12% 2.18x
Western Canada Skiers and Snowboarders 2.71% 2.16x
Food Bank Researchers 1.51% 2.12x
Myrtle Beach Trip Planners 4.82% 2.05x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Interest attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Howard Johnson audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Howard Johnson audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.10% 6.65x
Abercrombie & Fitch 0.31% 5.22x
Express Outlets 0.59% 5.19x
Charlotte Russe 0.36% 5.14x
Columbia 0.49% 4.84x
Lorna Jane 0.19% 4.77x
Tommy Bahama 0.75% 4.37x
Ralph Lauren 0.83% 4.35x
REI 0.77% 4.30x
Eddie Bauer 1.24% 4.21x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Location attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Howard Johnson audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 6.63% 7.21x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.58% 4.51x
Poland Cluster 0.20% 3.82x
Maine Cluster 2.11% 3.52x
College Greek Life 0.15% 3.49x
US Soccer 0.29% 3.36x
Magic & Games 0.90% 3.33x
Mortgages & Insurance 0.60% 3.05x
Caribbean Vacation 0.60% 3.01x
Pacific Northwest Information Research Cluster 5.12% 2.98x
Composition Percentage: The overlap percentage between the Howard Johnson audience and the Content Affinity attribute.
Index: A comparison of the Howard Johnson audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Howard Johnson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female