Dstillery Audiences

HUGO BOSS

Audience Size: 613.8 Thousand Devices

Explore the Hugo Boss Audience

Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 613.8 thousand unique devices whose actions qualify for the Hugo Boss audience.

Dstillery Crafted Audiences

INTERESTS

The Hugo Boss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hugo Boss audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.22% 3.26x
Work Hard, Play Hard Travelers 0.29% 2.70x
Work Comes First Travelers 0.03% 2.64x
New York City Events Researchers 5.71% 2.44x
Online Grocery Shoppers 6.07% 2.41x
Ballet Enthusiasts 5.73% 2.36x
New York Trip Planners 5.48% 2.17x
Real Estate Decision Makers 5.09% 2.11x
Restaurant Menu Researchers 4.10% 2.04x
Burger Enthusiast 1.22% 2.00x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hugo Boss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hugo Boss audience is Topshop.

Location Composition Index
Topshop 4.45% 53.12x
Saint Laurent Paris 7.86% 50.45x
Calvin Klein 3.91% 45.46x
Joe's Jeans 2.42% 42.65x
Supreme 1.11% 42.49x
Armani 22.35% 41.16x
Ralph Lauren 10.03% 38.92x
Kate Spade 18.28% 37.39x
Everlane 0.78% 35.99x
Intermix 5.73% 35.74x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hugo Boss audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.30% 5.09x
Serbia & Albania Cluster 0.10% 4.87x
Bulgaria Cluster 0.03% 3.99x
NYC Tourist Attractions 2.57% 3.94x
New York City Real Estate Research Cluster 2.02% 3.72x
New York City Education & News Cluster 1.44% 3.52x
Nepal News 0.04% 3.09x
Home Office Products 0.04% 3.02x
General Interest 0.03% 3.01x
Alternative Streaming Services 0.04% 2.98x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hugo Boss audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male