Explore the Hugo Boss Audience
Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 26.9 thousand unique devices whose actions qualify for the Hugo Boss audience.
INTERESTS
The Hugo Boss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hugo Boss audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.59% | 4.90x |
| Online Grocery Shoppers | 7.33% | 4.10x |
| Restaurant Menu Researchers | 6.96% | 4.01x |
| United Arab Emirates Trip Planners | 5.49% | 3.82x |
| Ballet Enthusiasts | 5.49% | 3.62x |
| Caribbean Trip Planners | 6.59% | 3.61x |
| Fort Lauderdale Trip Planners | 8.06% | 3.57x |
| Work Visa Researchers | 5.49% | 3.55x |
| Elite Cycling Gear Shoppers | 5.86% | 3.45x |
| United Nations Donors | 4.40% | 3.35x |
Composition Percentage:
The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
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APPAREL RETAILERS
The Hugo Boss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hugo Boss audience is Armani.
| Location | Composition | Index |
| Armani | 9.26% | 160.00x |
| Club Monaco | 3.80% | 140.49x |
| Kate Spade | 15.83% | 93.66x |
| Intermix | 1.55% | 81.06x |
| Michael Kors | 20.92% | 76.06x |
| Zara | 5.39% | 69.48x |
| Madewell | 7.12% | 66.39x |
| Coach | 15.87% | 63.09x |
| Lorna Jane | 1.14% | 60.09x |
| Uniqlo | 1.92% | 58.78x |
Composition Percentage:
The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hugo Boss audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.10% | 5.20x |
| Educational Publishing | 1.10% | 4.58x |
| Private Aviation | 1.10% | 4.45x |
| Law School | 1.10% | 4.45x |
| Painting & Renovation | 0.40% | 4.05x |
| Latin American News | 1.10% | 4.00x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.75x |
| Bathrooms & Plumbing | 0.27% | 3.53x |
| Spain News | 2.56% | 3.50x |
| High-End Audio | 1.10% | 3.46x |
Composition Percentage:
The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
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DEMOGRAPHICS
The Hugo Boss audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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