Dstillery Audiences

HUGO BOSS

Audience Size: 147.6 Thousand Devices

Explore the Hugo Boss Audience

Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 147.6 thousand unique devices whose actions qualify for the Hugo Boss audience.

Dstillery Crafted Audiences

INTERESTS

The Hugo Boss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hugo Boss audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.01% 2.93x
Real Estate Decision Makers 6.10% 2.68x
Broadway Fans 2.64% 2.64x
Luxury Womens Brands Shoppers 3.39% 2.56x
Online Grocery Shoppers 6.75% 2.55x
Miami Trip Planners 2.82% 2.39x
New York Mets Fans 2.49% 2.28x
Caribbean Trip Planners 2.82% 2.26x
Executive Travelers 2.34% 2.24x
Sightseeing Travelers 2.84% 2.22x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hugo Boss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hugo Boss audience is Calvin Klein.

Location Composition Index
Calvin Klein 14.16% 201.38x
Armani 13.76% 103.92x
Kate Spade 11.65% 98.36x
Free People 9.56% 85.38x
Michael Kors 11.06% 78.93x
J. Crew 25.56% 70.53x
Levi Strauss 4.87% 67.69x
Uniqlo 5.17% 66.13x
Ann Taylor 5.82% 51.99x
Club Monaco 4.69% 51.82x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hugo Boss audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.87% 5.68x
New York City Education & News Cluster 2.02% 4.52x
NYC Tourist Attractions 2.69% 4.32x
Hudson Valley New York Media 0.92% 3.57x
New York City Family & Activity Cluster 1.47% 3.01x
LGBTQ Advocacy 1.32% 2.96x
Fashion Cluster 1.40% 2.78x
Broadway Information 0.65% 2.51x
Smart Travel 0.85% 2.28x
New Jersey News Cluster 2.77% 2.28x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hugo Boss audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male