Explore the Hugo Boss Audience
Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 147.6 thousand unique devices whose actions qualify for the Hugo Boss audience.
INTERESTS
The Hugo Boss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hugo Boss audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 4.01% | 2.93x |
| Real Estate Decision Makers | 6.10% | 2.68x |
| Broadway Fans | 2.64% | 2.64x |
| Luxury Womens Brands Shoppers | 3.39% | 2.56x |
| Online Grocery Shoppers | 6.75% | 2.55x |
| Miami Trip Planners | 2.82% | 2.39x |
| New York Mets Fans | 2.49% | 2.28x |
| Caribbean Trip Planners | 2.82% | 2.26x |
| Executive Travelers | 2.34% | 2.24x |
| Sightseeing Travelers | 2.84% | 2.22x |
Composition Percentage:
The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
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APPAREL RETAILERS
The Hugo Boss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hugo Boss audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 14.16% | 201.38x |
| Armani | 13.76% | 103.92x |
| Kate Spade | 11.65% | 98.36x |
| Free People | 9.56% | 85.38x |
| Michael Kors | 11.06% | 78.93x |
| J. Crew | 25.56% | 70.53x |
| Levi Strauss | 4.87% | 67.69x |
| Uniqlo | 5.17% | 66.13x |
| Ann Taylor | 5.82% | 51.99x |
| Club Monaco | 4.69% | 51.82x |
Composition Percentage:
The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hugo Boss audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.87% | 5.68x |
| New York City Education & News Cluster | 2.02% | 4.52x |
| NYC Tourist Attractions | 2.69% | 4.32x |
| Hudson Valley New York Media | 0.92% | 3.57x |
| New York City Family & Activity Cluster | 1.47% | 3.01x |
| LGBTQ Advocacy | 1.32% | 2.96x |
| Fashion Cluster | 1.40% | 2.78x |
| Broadway Information | 0.65% | 2.51x |
| Smart Travel | 0.85% | 2.28x |
| New Jersey News Cluster | 2.77% | 2.28x |
Composition Percentage:
The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
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DEMOGRAPHICS
The Hugo Boss audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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