Dstillery Audiences

HUGO BOSS

Audience Size: 399.6 Thousand Devices

Explore the Hugo Boss Audience

Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 399.6 thousand unique devices whose actions qualify for the Hugo Boss audience.

Dstillery Crafted Audiences

INTERESTS

The Hugo Boss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hugo Boss audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 4.50% 4.23x
New York Trip Planners 6.31% 4.14x
New York City Events Researchers 4.50% 3.63x
Last Minute Travelers 5.71% 3.59x
Luxury Hotel Guests 6.01% 3.54x
Travel Researchers 5.11% 3.49x
Travel Reward Points Enthusiasts 5.41% 3.37x
Travel Guide and Review Readers 4.50% 3.31x
Work Comes First Travelers 4.80% 3.31x
Northeastern Voters 5.11% 3.27x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hugo Boss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hugo Boss audience is Topshop.

Location Composition Index
Topshop 3.34% 64.90x
Saint Laurent Paris 7.65% 60.79x
Calvin Klein 3.67% 54.80x
Armani 19.82% 53.05x
Kate Spade 23.91% 50.66x
Joe's Jeans 1.49% 50.40x
Everlane 0.81% 49.51x
Supreme 0.79% 45.85x
Club Monaco 8.19% 45.28x
Intermix 4.75% 44.96x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hugo Boss audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.80% 7.05x
New York City Education & News Cluster 1.20% 6.62x
Furniture & Home Improvement 1.50% 6.52x
New York City Real Estate Research Cluster 1.80% 5.69x
Smart Travel 1.50% 5.02x
Fashion Cluster 2.10% 4.90x
Business News & Information Readers 0.90% 4.75x
Latin American News 1.20% 4.34x
India Cluster 0.40% 4.23x
Hudson Valley New York Media 1.80% 4.11x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hugo Boss audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female