Explore the Hugo Boss Audience
Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 17 thousand unique devices whose actions qualify for the Hugo Boss audience.
INTERESTS
The Hugo Boss audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hugo Boss audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 7.69% | 5.61x |
| New York City Events Researchers | 5.98% | 5.05x |
| Small Business Administration Cares Act Researchers | 5.13% | 4.51x |
| New York Trip Planners | 6.84% | 4.44x |
| Post COVID-19 Restaurant Reopening Researchers | 3.42% | 4.35x |
| Land Rover Shoppers | 8.55% | 4.19x |
| Online Grocery Shoppers | 6.84% | 4.16x |
| Masters in Management Researchers | 7.69% | 4.16x |
| Bodybuilding Enthusiasts | 5.98% | 4.05x |
| Australia Trip Planners | 5.13% | 3.98x |
Composition Percentage:
The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
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APPAREL RETAILERS
The Hugo Boss audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hugo Boss audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.49% | 64.82x |
| Abercrombie & Fitch | 2.18% | 47.75x |
| White House Black Market | 17.98% | 28.44x |
| Aeropostale | 17.98% | 28.36x |
| Victoria's Secret | 28.09% | 28.11x |
| Express | 19.10% | 24.51x |
| The Childrens Place | 17.98% | 19.60x |
| Journeys | 17.98% | 18.16x |
| American Eagle Outfitters | 11.24% | 17.67x |
| Buckle | 8.99% | 12.93x |
Composition Percentage:
The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hugo Boss audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 4.27% | 5.59x |
| Painting & Renovation | 0.40% | 4.05x |
| Liberal Media - Political Activism | 0.88% | 3.76x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.75x |
| Northern California Cluster | 1.71% | 3.60x |
| Bathrooms & Plumbing | 0.27% | 3.53x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.71% | 3.53x |
| Motorcycles & Snowmobiles | 1.71% | 3.40x |
| Canadian Homes | 2.56% | 3.36x |
| Institutional Investing | 0.14% | 3.35x |
Composition Percentage:
The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
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DEMOGRAPHICS
The Hugo Boss audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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