Dstillery Audiences

HUGO BOSS

Audience Size: 464.2 Thousand Devices

Explore the Hugo Boss Audience

Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 464.2 thousand unique devices whose actions qualify for the Hugo Boss audience.

Dstillery Crafted Audiences

INTERESTS

The Hugo Boss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hugo Boss audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.93% 2.75x
Ballet Enthusiasts 3.86% 2.69x
Miami Trip Planners 3.36% 2.39x
New York Trip Planners 3.86% 2.36x
Luxury Womens Brands Shoppers 2.89% 2.29x
Restaurant Menu Researchers 2.76% 2.26x
Online Grocery Shoppers 6.79% 2.25x
Chicago Trip Planners 3.18% 2.17x
Men's Shoe Shoppers 3.34% 2.16x
Venture Capitalists 2.44% 2.09x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hugo Boss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hugo Boss audience is Topshop.

Location Composition Index
Topshop 1.30% 71.93x
Calvin Klein 6.77% 54.61x
Everlane 0.74% 51.93x
Supreme 1.68% 49.94x
Armani 16.87% 43.54x
Saint Laurent Paris 5.36% 42.90x
Intermix 5.02% 42.67x
Bonobos 2.98% 42.45x
J. Crew 19.53% 41.07x
Levi Strauss 5.97% 39.65x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hugo Boss audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.22% 4.77x
NYC Tourist Attractions 2.62% 3.69x
New York City Education & News Cluster 1.55% 3.22x
Fashion Cluster 1.64% 2.86x
New York City Family & Activity Cluster 1.72% 2.60x
Furniture & Home Improvement 1.54% 2.12x
Chicago Cluster 2.49% 1.94x
New Jersey News Cluster 2.36% 1.63x
Apple Blogs & Hacks 2.11% 1.57x
South Florida Cluster 2.27% 1.54x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hugo Boss audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male