Dstillery Audiences

HUGO BOSS

Audience Size: 98.3 Thousand Devices

Explore the Hugo Boss Audience

Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 98.3 thousand unique devices whose actions qualify for the Hugo Boss audience.

Dstillery Crafted Audiences

INTERESTS

The Hugo Boss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hugo Boss audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.06% 3.59x
Ballet Enthusiasts 4.52% 3.07x
Home Interior Design Enthusiasts 3.12% 3.02x
Sightseeing Travelers 4.99% 2.87x
Thrift Store Shoppers 3.74% 2.86x
Food Bank Researchers 1.72% 2.68x
Retail Job Seekers 4.68% 2.66x
Last Minute Travelers 4.06% 2.62x
California Trip Planners 3.90% 2.56x
Avid Readers 2.96% 2.55x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hugo Boss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hugo Boss audience is Calvin Klein.

Location Composition Index
Calvin Klein 3.13% 77.02x
Armani 13.17% 57.90x
Saint Laurent Paris 2.54% 48.46x
Club Monaco 4.58% 46.25x
Kate Spade 18.06% 35.43x
Intermix 1.78% 35.26x
Zara 6.97% 30.22x
Topshop 0.50% 29.47x
Michael Kors 26.26% 27.13x
Lorna Jane 2.67% 27.05x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hugo Boss audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 3.59% 4.83x
New York City Real Estate Research Cluster 1.09% 4.37x
Personal Investment & Advisor Researchers 0.62% 4.14x
Fishing 0.85% 4.11x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.75x
New York City Education & News Cluster 0.31% 3.64x
NYC Tourist Attractions 0.31% 3.64x
Detroit News 3.74% 3.59x
Studio & Franchise Video Game Players 0.47% 3.56x
Bathrooms & Plumbing 0.27% 3.53x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hugo Boss audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male