Dstillery Audiences

HUGO BOSS

Audience Size: 535.4 Thousand Devices

Explore the Hugo Boss Audience

Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 535.4 thousand unique devices whose actions qualify for the Hugo Boss audience.

Dstillery Crafted Audiences

INTERESTS

The Hugo Boss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hugo Boss audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.22% 3.26x
New York City Events Researchers 4.37% 2.92x
Real Estate Decision Makers 3.90% 2.81x
Work Hard, Play Hard Travelers 0.29% 2.70x
Ballet Enthusiasts 4.05% 2.65x
Work Comes First Travelers 0.03% 2.64x
Restaurant Menu Researchers 3.12% 2.49x
Countdown to the Beach Travelers 0.02% 2.48x
Online Grocery Shoppers 3.78% 2.45x
Miami Trip Planners 3.21% 2.41x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hugo Boss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hugo Boss audience is Topshop.

Location Composition Index
Topshop 3.12% 56.08x
Saint Laurent Paris 6.48% 47.19x
Calvin Klein 4.51% 45.65x
Joe's Jeans 2.96% 44.74x
Supreme 1.31% 44.36x
Armani 21.30% 40.03x
Intermix 5.24% 39.30x
Kate Spade 13.46% 37.35x
Everlane 0.68% 37.07x
Ralph Lauren 7.87% 36.47x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hugo Boss audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 19.56x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.06% 16.98x
Canada News 0.01% 16.94x
Handyman Tools 0.01% 8.90x
Sports - Skiing, Snowboarding 0.01% 8.07x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.01x
Bulgaria Cluster 0.07% 8.01x
Home Décor, Furniture, & Decorating 0.01% 7.39x
Canadian Construction & Renovation Research Cluster 0.02% 7.01x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.96x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hugo Boss audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male