Dstillery Audiences

HUGO BOSS

Audience Size: 35.4 Thousand Devices

Explore the Hugo Boss Audience

Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 35.4 thousand unique devices whose actions qualify for the Hugo Boss audience.

Dstillery Crafted Audiences

INTERESTS

The Hugo Boss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hugo Boss audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.98% 3.08x
United Nations Donors 3.98% 3.03x
Cricket Enthusiasts 4.28% 2.88x
Brooklyn Nets Fans 4.59% 2.79x
Readers of South American Content 5.20% 2.70x
Small Luxury SUV Auto Intenders 1.22% 2.57x
Last Minute Travelers 4.28% 2.56x
Readers of Puerto Rican Content 5.20% 2.55x
Ballet Enthusiasts 3.67% 2.52x
Real Estate Decision Makers 4.28% 2.47x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hugo Boss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hugo Boss audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.73% 181.93x
Armani 11.57% 132.39x
Saint Laurent Paris 2.41% 121.34x
Club Monaco 4.34% 106.90x
Intermix 2.12% 83.07x
Kate Spade 19.97% 80.32x
Zara 6.78% 65.59x
Michael Kors 26.51% 63.35x
Lorna Jane 1.51% 62.12x
Madewell 8.61% 56.39x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hugo Boss audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 2.45% 7.04x
Middle East News 0.92% 5.68x
New York City Real Estate Research Cluster 1.53% 5.20x
Luxury Sneakers 1.83% 5.04x
New York City Family & Activity Cluster 2.75% 4.06x
Painting & Renovation 0.40% 4.05x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 0.92% 3.85x
Latin American News 0.92% 3.79x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.75x
Bathrooms & Plumbing 0.27% 3.53x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hugo Boss audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male