Dstillery Audiences

HUGO BOSS

Audience Size: 564 Thousand Devices

Explore the Hugo Boss Audience

Below you'll find more information about the Hugo Boss audience, broken down in different categories based on their digital and physical behaviors. These are 564 thousand unique devices whose actions qualify for the Hugo Boss audience.

Dstillery Crafted Audiences

INTERESTS

The Hugo Boss audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hugo Boss audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.11% 3.33x
New York City Events Researchers 5.24% 2.88x
Online Grocery Shoppers 5.66% 2.68x
Ballet Enthusiasts 4.75% 2.41x
Real Estate Decision Makers 3.87% 2.28x
Men's Shoe Shoppers 3.84% 2.10x
Luxury Retail Researchers 3.76% 2.10x
Venture Capitalists 3.34% 2.10x
Restaurant Menu Researchers 3.53% 2.09x
New York Trip Planners 3.95% 2.08x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Interest attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hugo Boss audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hugo Boss audience is Topshop.

Location Composition Index
Topshop 3.83% 54.11x
Saint Laurent Paris 8.30% 51.87x
Calvin Klein 3.85% 46.88x
Armani 20.93% 46.43x
Kate Spade 23.58% 42.45x
Everlane 0.92% 41.71x
Joe's Jeans 1.66% 40.37x
Club Monaco 8.83% 39.95x
Supreme 0.84% 39.93x
Intermix 5.37% 39.51x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Location attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hugo Boss audience is French Canadian Cluster.

Content Affinity Composition Index
French Canadian Cluster 0.19% 6.24x
Canadian Lifestyle 0.08% 5.75x
Institutional Investing 0.27% 5.08x
NYC Tourist Attractions 2.16% 4.42x
Marketing Professionals 0.49% 3.94x
New York City Education & News Cluster 1.33% 3.93x
France Online Music & Quiz Content Cluster 0.08% 3.87x
Homeschooling 0.08% 3.85x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.75x
Winnipeg Canada News 0.04% 3.72x
Composition Percentage: The overlap percentage between the Hugo Boss audience and the Content Affinity attribute.
Index: A comparison of the Hugo Boss audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hugo Boss audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male