Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 69.4 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 9.44% | 9.88x |
| Kansas City Royals Fans | 4.75% | 4.64x |
| Farmers | 4.05% | 4.33x |
| Rapid City Trip Planners | 3.67% | 4.31x |
| Budget Wireless Shoppers | 3.51% | 3.96x |
| Kansas City Chiefs Fans | 3.19% | 3.55x |
| Big 12 Fans | 3.73% | 3.46x |
| Minnesota Twins Fans | 3.00% | 3.09x |
| Chicago Cubs Fans | 2.81% | 2.95x |
| Tractor Shoppers | 2.58% | 2.88x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 1.20% | 13.48x |
| Victoria's Secret | 3.87% | 7.69x |
| LOFT | 1.67% | 7.16x |
| Hollister | 0.81% | 6.90x |
| Aeropostale | 1.75% | 6.67x |
| Carhartt | 8.27% | 5.35x |
| Talbots | 1.30% | 4.79x |
| American Eagle Outfitters | 1.59% | 4.27x |
| Dressbarn | 1.15% | 4.13x |
| Gap | 2.53% | 3.77x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 17.82% | 23.60x |
| Nebraska Cluster | 8.10% | 17.89x |
| South Dakota Cluster | 2.84% | 14.41x |
| Kansas City News | 4.40% | 5.76x |
| Missouri Travel & Outdoors Cluster | 1.82% | 5.42x |
| Minnesota Community Business Cluster | 1.37% | 4.94x |
| Illinois News | 2.07% | 4.83x |
| Minnesota Local News Cluster | 3.89% | 4.15x |
| Wisconsin Universities | 1.15% | 2.79x |
| North Dakota Cluster | 0.73% | 2.76x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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