Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 164.1 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 23.94% | 7.21x |
| Iowa Hawkeyes Fans | 16.23% | 6.13x |
| North Midwest State Fair Visitors | 16.14% | 5.03x |
| Kansas City Trip Planners | 15.05% | 4.84x |
| Engagement Ring Shoppers | 9.44% | 3.67x |
| Kansas City Royals Fans | 9.12% | 3.47x |
| Budget Wireless Shoppers | 8.48% | 3.41x |
| Minnesota County and Local Fair Visitors | 10.85% | 3.28x |
| Jewelry & Watch Shoppers | 7.80% | 3.09x |
| Competitive Wrestling Enthusiasts | 10.03% | 2.97x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.09% | 5.66x |
| Maurices | 5.55% | 5.24x |
| Eddie Bauer | 1.20% | 4.73x |
| Buckle | 3.22% | 4.66x |
| Lululemon | 0.98% | 3.89x |
| American Eagle Outfitters | 2.19% | 3.57x |
| Dressbarn | 1.50% | 3.02x |
| Mens Wearhouse | 2.35% | 2.89x |
| Express | 1.91% | 2.72x |
| Old Navy | 2.84% | 2.63x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 21.57% | 15.17x |
| South Dakota Cluster | 4.70% | 11.61x |
| Nebraska Cluster | 9.48% | 9.76x |
| Missouri Travel & Outdoors Cluster | 3.69% | 4.81x |
| Kansas City News | 8.66% | 4.33x |
| Parenting & Children's Activities | 0.14% | 4.16x |
| Canada Business Cluster | 0.14% | 3.76x |
| Bowling | 0.09% | 3.75x |
| Minnesota Local News Cluster | 7.48% | 3.55x |
| Minnesota Community Business Cluster | 0.23% | 3.44x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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