Dstillery Audiences

HY-VEE MARKETS

Audience Size: 162.7 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 162.7 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 9.46% 8.73x
Kansas City Royals Fans 5.79% 4.56x
Rapid City Trip Planners 4.70% 4.36x
Farmers 4.82% 3.93x
Minnesota Twins Fans 4.11% 3.79x
Budget Wireless Shoppers 4.50% 3.78x
Kansas City Chiefs Fans 4.00% 3.39x
Tractor Shoppers 3.88% 3.33x
Big 12 Fans 4.14% 3.18x
Mowing Equipment Shoppers 2.97% 2.99x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.87% 11.19x
Aeropostale 3.26% 7.37x
Hollister 1.53% 6.55x
Victoria's Secret 6.33% 6.41x
Express Outlets 0.32% 6.29x
LOFT 3.02% 6.04x
Ralph Lauren 0.53% 5.38x
Kate Spade 1.08% 4.94x
Madewell 0.97% 4.91x
Carhartt 13.67% 4.80x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 18.37% 19.84x
South Dakota Cluster 3.59% 15.75x
Nebraska Cluster 8.52% 15.74x
Farming & Agriculture 0.59% 6.26x
Illinois News 3.14% 6.19x
Minnesota Community Business Cluster 1.67% 5.56x
Missouri Travel & Outdoors Cluster 2.00% 5.43x
Minnesota Local News Cluster 5.82% 5.43x
Kansas City News 4.41% 4.73x
Holiday Gifts 0.21% 3.85x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female