Dstillery Audiences

HY-VEE MARKETS

Audience Size: 100.6 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 100.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 20.43% 7.52x
Iowa Hawkeyes Fans 16.10% 7.00x
North Midwest State Fair Visitors 13.76% 5.43x
Kansas City Trip Planners 12.13% 4.60x
Minnesota County and Local Fair Visitors 12.34% 4.45x
Minnesota Twins Fans 9.15% 4.39x
Kansas City Royals Fans 9.57% 4.11x
Rapid City Trip Planners 7.16% 3.96x
Engagement Ring Shoppers 7.80% 3.81x
Budget Wireless Shoppers 7.94% 3.64x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.10% 22.81x
Maurices 12.78% 8.92x
Calvin Klein 0.14% 8.31x
Eddie Bauer 3.04% 8.27x
Buckle 6.97% 7.85x
Lululemon 2.35% 7.61x
American Eagle Outfitters 5.20% 6.13x
Dressbarn 3.57% 4.97x
Chicos 3.93% 4.92x
Ralph Lauren 1.05% 4.71x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 19.86% 15.44x
Nebraska Cluster 8.16% 9.47x
South Dakota Cluster 3.83% 9.23x
Grilling 0.43% 7.53x
Minnesota Community Business Cluster 0.85% 7.48x
Missouri Travel & Outdoors Cluster 3.62% 5.59x
Minnesota Local News Cluster 10.43% 5.03x
Kansas City News 7.73% 4.45x
Illinois News 4.33% 4.18x
Addiction & Recovery Reference 0.09% 3.78x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female