Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 314 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 23.81% | 10.23x |
| Iowa Hawkeyes Fans | 18.80% | 9.12x |
| North Midwest State Fair Visitors | 16.48% | 7.17x |
| Kansas City Trip Planners | 17.49% | 7.14x |
| Minnesota County and Local Fair Visitors | 15.08% | 6.09x |
| Kansas City Royals Fans | 12.96% | 6.07x |
| Minnesota Twins Fans | 9.35% | 4.78x |
| Rapid City Trip Planners | 8.10% | 4.59x |
| Budget Wireless Shoppers | 8.14% | 3.90x |
| Kansas City Chiefs Fans | 7.61% | 3.82x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.13% | 24.86x |
| Maurices | 0.56% | 13.41x |
| Eddie Bauer | 3.87% | 8.48x |
| Buckle | 8.93% | 8.18x |
| American Eagle Outfitters | 7.25% | 6.12x |
| Chicos | 5.27% | 5.40x |
| Calvin Klein | 0.34% | 5.11x |
| Dressbarn | 3.68% | 5.06x |
| Lululemon | 3.35% | 4.90x |
| Lane Bryant | 4.14% | 4.82x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 26.36% | 16.69x |
| Nebraska Cluster | 12.77% | 13.21x |
| South Dakota Cluster | 5.25% | 12.48x |
| Farming & Agriculture | 0.34% | 6.43x |
| Kansas City News | 12.67% | 5.98x |
| Minnesota Community Business Cluster | 1.64% | 5.62x |
| Minnesota Local News Cluster | 10.84% | 5.52x |
| Missouri Travel & Outdoors Cluster | 4.24% | 5.23x |
| Illinois News | 5.20% | 4.68x |
| Homeschooling | 0.09% | 4.11x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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