Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 143.3 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 17.30% | 7.24x |
| Iowa County and Local Fair Visitors | 20.33% | 6.63x |
| North Midwest State Fair Visitors | 14.32% | 4.76x |
| Kansas City Trip Planners | 13.40% | 4.28x |
| Minnesota County and Local Fair Visitors | 13.35% | 4.21x |
| Kansas City Royals Fans | 10.16% | 4.19x |
| Minnesota Twins Fans | 9.50% | 3.88x |
| Engagement Ring Shoppers | 8.26% | 3.31x |
| True Crime Podcast Listeners | 0.22% | 3.23x |
| Rapid City Trip Planners | 7.29% | 3.15x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Curious about what else the Hy-Vee Markets audience is interested in?
Sign Up
APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.12% | 28.72x |
| Maurices | 10.12% | 8.95x |
| Buckle | 4.55% | 8.30x |
| Eddie Bauer | 1.69% | 7.18x |
| Lululemon | 1.66% | 7.10x |
| American Eagle Outfitters | 3.52% | 6.45x |
| Calvin Klein | 0.07% | 5.26x |
| White House Black Market | 2.71% | 4.91x |
| Express | 2.68% | 4.72x |
| LOFT | 2.26% | 4.62x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Want to find more of the Hy-Vee Markets audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 21.41% | 11.49x |
| Nebraska Cluster | 9.86% | 8.70x |
| South Dakota Cluster | 4.88% | 7.90x |
| Bird Watching | 0.21% | 5.41x |
| Missouri Travel & Outdoors Cluster | 5.03% | 4.97x |
| Minnesota Community Business Cluster | 1.13% | 4.66x |
| Kansas City News | 10.42% | 4.12x |
| Medical Supplies | 0.26% | 4.04x |
| Cub & Girl Scouts | 0.10% | 3.90x |
| Minnesota Local News Cluster | 11.55% | 3.88x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Want to see more of the Content Affinities the Hy-Vee Markets audience visits?
Sign Up
DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Hy-Vee Markets audience?
Sign Up