Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 405.1 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 22.24% | 9.39x |
| Iowa Hawkeyes Fans | 15.45% | 7.42x |
| North Midwest State Fair Visitors | 17.03% | 7.34x |
| Kansas City Royals Fans | 9.88% | 4.63x |
| Rapid City Trip Planners | 7.92% | 4.13x |
| Minnesota Twins Fans | 8.35% | 4.11x |
| Big 12 Fans | 7.19% | 3.28x |
| Kansas City Chiefs Fans | 6.56% | 3.18x |
| Farmers | 6.37% | 3.16x |
| Wisconsin County and Local Fair Visitors | 7.64% | 3.11x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Buckle.
| Location | Composition | Index |
| Buckle | 8.28% | 7.31x |
| Eddie Bauer | 3.56% | 6.76x |
| American Eagle Outfitters | 7.49% | 4.65x |
| Chicos | 5.15% | 4.56x |
| Dressbarn | 4.27% | 4.52x |
| Carhartt | 7.55% | 4.42x |
| Lane Bryant | 4.11% | 4.31x |
| Johnston and Murphy | 8.43% | 4.30x |
| Calvin Klein | 0.36% | 4.21x |
| Columbia | 1.13% | 4.11x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 22.78% | 17.52x |
| Nebraska Cluster | 10.35% | 12.62x |
| South Dakota Cluster | 4.41% | 11.33x |
| Farming & Agriculture | 0.61% | 7.39x |
| Mysticism | 0.09% | 7.15x |
| Missouri Travel & Outdoors Cluster | 3.66% | 6.79x |
| Minnesota Community Business Cluster | 2.38% | 6.69x |
| Minnesota Local News Cluster | 9.62% | 6.26x |
| Kansas City News | 8.94% | 6.12x |
| Illinois News | 4.48% | 5.46x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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