Dstillery Audiences

HY-VEE MARKETS

Audience Size: 420.2 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 420.2 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 22.34% 8.90x
Iowa Hawkeyes Fans 16.72% 7.40x
North Midwest State Fair Visitors 14.38% 5.93x
Minnesota Twins Fans 8.41% 3.86x
Rapid City Trip Planners 7.81% 3.57x
Wisconsin County and Local Fair Visitors 8.71% 3.36x
Kansas City Royals Fans 7.86% 3.34x
Farmers 6.57% 2.85x
Minnesota Vikings Fans 6.07% 2.85x
Budget Wireless Shoppers 6.22% 2.71x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Buckle.

Location Composition Index
Buckle 8.50% 7.59x
Eddie Bauer 3.28% 6.97x
Carhartt 0.64% 6.45x
Columbia 1.40% 5.12x
Calvin Klein 0.41% 4.73x
Chicos 4.83% 4.67x
American Eagle Outfitters 6.95% 4.67x
Dressbarn 3.96% 4.37x
Lane Bryant 3.86% 4.17x
Levi Strauss 1.31% 4.11x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 23.13% 16.96x
South Dakota Cluster 3.98% 10.69x
Nebraska Cluster 8.81% 10.53x
Illinois College Sports 0.25% 8.13x
Farming & Agriculture 0.75% 7.11x
Minnesota Local News Cluster 10.60% 6.92x
Minnesota Community Business Cluster 2.29% 6.25x
Missouri Travel & Outdoors Cluster 3.23% 6.08x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.20% 5.36x
Illinois News 3.63% 4.45x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female