Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 74 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 22.86% | 7.46x |
| Iowa Hawkeyes Fans | 15.99% | 6.16x |
| North Midwest State Fair Visitors | 15.61% | 5.54x |
| Kansas City Trip Planners | 16.73% | 5.43x |
| Minnesota Twins Fans | 12.27% | 4.95x |
| Minnesota County and Local Fair Visitors | 14.68% | 4.93x |
| Kansas City Royals Fans | 11.15% | 4.45x |
| Engagement Ring Shoppers | 9.48% | 4.02x |
| Budget Wireless Shoppers | 9.48% | 3.78x |
| Rapid City Trip Planners | 7.06% | 3.40x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.20% | 10.29x |
| Eddie Bauer | 3.10% | 8.44x |
| Lululemon | 2.30% | 8.25x |
| Maurices | 10.75% | 7.57x |
| Buckle | 6.45% | 6.64x |
| American Eagle Outfitters | 4.48% | 5.11x |
| Dressbarn | 3.27% | 4.76x |
| Ralph Lauren | 0.86% | 4.40x |
| Express Outlets | 0.59% | 4.31x |
| Old Navy | 5.91% | 4.23x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 20.63% | 15.21x |
| South Dakota Cluster | 3.90% | 9.86x |
| Nebraska Cluster | 7.43% | 8.69x |
| Missouri Travel & Outdoors Cluster | 4.65% | 6.34x |
| Minnesota Local News Cluster | 13.75% | 6.33x |
| Kansas City News | 9.85% | 4.81x |
| Women Shoppers | 0.36% | 4.56x |
| Sewing, Embroidery & Fabrics | 0.93% | 4.29x |
| Illinois News | 4.46% | 4.27x |
| Finance & Accounting Cluster | 1.12% | 4.15x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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