Dstillery Audiences

HY-VEE MARKETS

Audience Size: 388.6 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 388.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 20.20% 8.47x
Iowa Hawkeyes Fans 14.60% 6.69x
North Midwest State Fair Visitors 15.34% 6.36x
Kansas City Royals Fans 9.46% 4.00x
Minnesota Twins Fans 7.56% 3.46x
Rapid City Trip Planners 6.76% 3.15x
Wisconsin County and Local Fair Visitors 7.45% 3.00x
Budget Wireless Shoppers 6.87% 2.96x
Chicago Cubs Fans 6.27% 2.69x
Farmers 6.02% 2.68x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Buckle.

Location Composition Index
Buckle 9.27% 7.53x
Eddie Bauer 4.15% 7.48x
American Eagle Outfitters 7.88% 5.32x
Chicos 5.62% 4.90x
Dressbarn 4.25% 4.67x
Levi Strauss 0.82% 4.63x
Johnston and Murphy 7.36% 4.62x
Carhartt 17.86% 4.60x
Lane Bryant 4.51% 4.50x
Calvin Klein 0.39% 4.43x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 21.08% 16.54x
Nebraska Cluster 9.46% 11.78x
South Dakota Cluster 3.62% 10.59x
Illinois News 4.84% 6.24x
Missouri Travel & Outdoors Cluster 2.88% 5.56x
Farming & Agriculture 0.35% 5.25x
Kansas City News 7.80% 5.24x
Minnesota Local News Cluster 7.50% 4.99x
Minnesota Community Business Cluster 1.31% 4.18x
North Dakota Cluster 1.87% 3.64x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female