Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 333.9 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 14.99% | 7.81x |
| Kansas City Royals Fans | 9.02% | 4.59x |
| Rapid City Trip Planners | 7.85% | 4.11x |
| Minnesota Twins Fans | 7.61% | 4.00x |
| Farmers | 6.67% | 3.48x |
| Minnesota Vikings Fans | 5.83% | 3.20x |
| Chicago Cubs Fans | 6.11% | 3.07x |
| Big 12 Fans | 6.11% | 2.96x |
| Kansas City Chiefs Fans | 5.26% | 2.72x |
| Volleyball Enthusiasts | 5.17% | 2.70x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.89% | 8.64x |
| Buckle | 5.64% | 8.26x |
| Columbia | 1.40% | 6.05x |
| American Eagle Outfitters | 5.79% | 4.86x |
| Chicos | 4.04% | 4.62x |
| Express Outlets | 0.67% | 4.54x |
| Victoria's Secret | 6.88% | 4.48x |
| Carhartt | 7.13% | 4.47x |
| Aeropostale | 2.65% | 4.41x |
| Express | 3.11% | 4.31x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 26.68x |
| Handyman Tools | 0.05% | 24.25x |
| Iowa Cluster | 28.43% | 16.05x |
| Watches & Jewelry | 0.02% | 16.01x |
| South Dakota Cluster | 6.39% | 15.00x |
| Home Décor, Furniture, & Decorating | 0.03% | 13.17x |
| Sports - Skiing, Snowboarding | 0.02% | 11.68x |
| Nebraska Cluster | 13.11% | 11.41x |
| Quinceanera Planning | 0.03% | 8.30x |
| Local & Travel England - North Midlands | 0.02% | 7.87x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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