Dstillery Audiences

HY-VEE MARKETS

Audience Size: 314 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 314 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 23.81% 10.23x
Iowa Hawkeyes Fans 18.80% 9.12x
North Midwest State Fair Visitors 16.48% 7.17x
Kansas City Trip Planners 17.49% 7.14x
Minnesota County and Local Fair Visitors 15.08% 6.09x
Kansas City Royals Fans 12.96% 6.07x
Minnesota Twins Fans 9.35% 4.78x
Rapid City Trip Planners 8.10% 4.59x
Budget Wireless Shoppers 8.14% 3.90x
Kansas City Chiefs Fans 7.61% 3.82x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.13% 24.86x
Maurices 0.56% 13.41x
Eddie Bauer 3.87% 8.48x
Buckle 8.93% 8.18x
American Eagle Outfitters 7.25% 6.12x
Chicos 5.27% 5.40x
Calvin Klein 0.34% 5.11x
Dressbarn 3.68% 5.06x
Lululemon 3.35% 4.90x
Lane Bryant 4.14% 4.82x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 26.36% 16.69x
Nebraska Cluster 12.77% 13.21x
South Dakota Cluster 5.25% 12.48x
Farming & Agriculture 0.34% 6.43x
Kansas City News 12.67% 5.98x
Minnesota Community Business Cluster 1.64% 5.62x
Minnesota Local News Cluster 10.84% 5.52x
Missouri Travel & Outdoors Cluster 4.24% 5.23x
Illinois News 5.20% 4.68x
Homeschooling 0.09% 4.11x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female