Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 109.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 11.63% | 6.82x |
| Iowa County and Local Fair Visitors | 17.63% | 6.79x |
| North Midwest State Fair Visitors | 12.74% | 5.40x |
| Kansas City Trip Planners | 11.13% | 4.85x |
| Kansas City Royals Fans | 7.42% | 3.69x |
| Business Book Readers | 3.96% | 3.66x |
| Minnesota County and Local Fair Visitors | 9.59% | 3.47x |
| Rapid City Trip Planners | 4.08% | 3.25x |
| Big 12 Fans | 5.13% | 3.15x |
| Minnesota Twins Fans | 5.32% | 2.99x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.36% | 7.24x |
| Buckle | 3.79% | 6.90x |
| Eddie Bauer | 1.23% | 6.12x |
| Dressbarn | 1.96% | 5.67x |
| Carhartt | 16.75% | 5.02x |
| Calvin Klein | 0.07% | 4.95x |
| American Eagle Outfitters | 2.40% | 4.86x |
| Mens Wearhouse | 2.63% | 4.39x |
| Club Monaco | 0.16% | 4.35x |
| Lane Bryant | 1.75% | 4.33x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 16.51% | 17.69x |
| South Dakota Cluster | 4.02% | 14.11x |
| Nebraska Cluster | 7.30% | 12.29x |
| Kansas City News | 6.62% | 5.36x |
| Minnesota Local News Cluster | 6.80% | 5.17x |
| Custom Printing | 0.07% | 5.07x |
| Sewing, Embroidery & Quilting | 0.19% | 4.75x |
| Missouri Travel & Outdoors Cluster | 2.29% | 4.65x |
| Career Cluster A | 0.12% | 3.49x |
| Low Carb Diets | 0.31% | 3.27x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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