Dstillery Audiences

HY-VEE MARKETS

Audience Size: 430.6 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 430.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 12.90% 7.83x
Kansas City Royals Fans 8.05% 4.78x
Rapid City Trip Planners 7.55% 4.35x
Minnesota Twins Fans 6.23% 4.00x
Essential Oils Enthusiasts 0.02% 3.56x
Kansas City Chiefs Fans 5.40% 3.50x
Minnesota Vikings Fans 4.84% 3.20x
Big 12 Fans 5.51% 3.15x
Chicago Cubs Fans 4.98% 3.02x
Farmers 5.54% 2.99x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Buckle.

Location Composition Index
Buckle 6.68% 8.03x
Eddie Bauer 2.96% 7.93x
Columbia 1.41% 5.82x
Carhartt 3.17% 4.90x
Chicos 4.08% 4.70x
Calvin Klein 0.45% 4.65x
American Eagle Outfitters 6.14% 4.62x
Express Outlets 0.74% 4.57x
Lane Bryant 3.71% 4.24x
Dressbarn 3.36% 4.15x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 26.68x
Handyman Tools 0.05% 24.25x
Iowa Cluster 22.47% 17.07x
Watches & Jewelry 0.02% 16.01x
South Dakota Cluster 4.88% 13.98x
Home Décor, Furniture, & Decorating 0.03% 13.17x
Nebraska Cluster 10.47% 12.54x
Sports - Skiing, Snowboarding 0.02% 11.68x
Quinceanera Planning 0.03% 8.30x
Decoration & Fabric 0.01% 6.90x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female