Dstillery Audiences

HY-VEE MARKETS

Audience Size: 66.8 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 66.8 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 19.90% 7.39x
Iowa Hawkeyes Fans 12.56% 5.89x
Business Book Readers 4.15% 4.09x
North Midwest State Fair Visitors 10.05% 4.08x
Family Adventures Travelers 0.48% 3.97x
Rapid City Trip Planners 6.67% 3.63x
Kansas City Trip Planners 8.79% 3.48x
Minnesota County and Local Fair Visitors 9.57% 3.39x
Professional Sound Products Researchers 4.83% 3.35x
Competitive Wrestling Enthusiasts 8.31% 3.34x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Carhartt.

Location Composition Index
Carhartt 1.14% 22.58x
Maurices 5.42% 8.73x
Eddie Bauer 0.75% 8.72x
Buckle 3.22% 8.56x
White House Black Market 1.68% 5.72x
Lane Bryant 1.20% 5.54x
Chicos 1.62% 5.15x
Dressbarn 1.37% 5.06x
Ralph Lauren 0.36% 5.04x
Mens Wearhouse 1.83% 4.65x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 17.20% 21.03x
South Dakota Cluster 4.44% 17.50x
Nebraska Cluster 5.02% 8.94x
Low Carb Diets 0.39% 5.85x
Equestrian Cluster 0.29% 5.36x
Minnesota Local News Cluster 5.99% 5.31x
Healthcare - Dermatology & Aging 0.39% 4.12x
Sports News & Apparel 1.74% 3.92x
Hawaii News 0.48% 3.66x
Missouri Travel & Outdoors Cluster 1.93% 3.54x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male