Dstillery Audiences

HY-VEE MARKETS

Audience Size: 289.1 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 289.1 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 20.27% 7.00x
Iowa Hawkeyes Fans 14.02% 6.82x
North Midwest State Fair Visitors 14.73% 5.29x
Kansas City Trip Planners 12.52% 4.80x
Engagement Ring Shoppers 8.64% 3.76x
Budget Wireless Shoppers 7.69% 3.73x
Minnesota County and Local Fair Visitors 10.32% 3.55x
Kansas City Royals Fans 7.56% 3.53x
Competitive Wrestling Enthusiasts 9.24% 3.10x
Minnesota Twins Fans 5.09% 3.00x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.13% 13.54x
Maurices 16.15% 4.66x
Buckle 9.48% 4.08x
Eddie Bauer 3.35% 3.64x
Lululemon 3.32% 3.47x
American Eagle Outfitters 6.66% 3.43x
Calvin Klein 0.17% 3.26x
Dressbarn 4.99% 2.90x
Ralph Lauren 1.39% 2.64x
Express Outlets 0.98% 2.56x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 17.54% 15.15x
South Dakota Cluster 3.78% 11.53x
Nebraska Cluster 8.66% 10.99x
Farming & Agriculture 0.13% 7.89x
Minnesota Community Business Cluster 0.18% 4.94x
Missouri Travel & Outdoors Cluster 3.31% 4.88x
Kansas City News 7.67% 4.71x
Minnesota Local News Cluster 6.51% 4.11x
Illinois College Sports 0.08% 3.96x
Parenting & Children's Activities 0.05% 3.29x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female