Dstillery Audiences

HY-VEE MARKETS

Audience Size: 226.6 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 226.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 24.50% 8.70x
Iowa Hawkeyes Fans 20.04% 8.26x
North Midwest State Fair Visitors 16.44% 6.14x
Minnesota County and Local Fair Visitors 16.77% 5.88x
Kansas City Trip Planners 16.03% 5.58x
Minnesota Twins Fans 11.29% 4.92x
Kansas City Royals Fans 11.42% 4.78x
Rapid City Trip Planners 7.88% 4.01x
Engagement Ring Shoppers 8.52% 3.58x
Minnesota Vikings Fans 8.01% 3.56x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.06% 17.94x
Maurices 3.50% 14.01x
Buckle 6.58% 8.30x
Eddie Bauer 2.62% 8.25x
American Eagle Outfitters 5.16% 6.13x
Chicos 3.87% 5.21x
Lululemon 2.37% 5.02x
Dressbarn 2.62% 4.87x
Calvin Klein 0.20% 4.87x
Lane Bryant 3.05% 4.68x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 27.54% 14.28x
Nebraska Cluster 11.79% 10.57x
South Dakota Cluster 4.93% 9.51x
Minnesota Community Business Cluster 1.93% 6.75x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.14% 5.09x
Farming & Agriculture 0.23% 4.56x
Minnesota Local News Cluster 15.02% 4.55x
Kansas City News 11.47% 4.53x
Missouri Travel & Outdoors Cluster 4.10% 3.96x
Discount Shopping 0.10% 3.84x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female