Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 430.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 12.90% | 7.83x |
| Kansas City Royals Fans | 8.05% | 4.78x |
| Rapid City Trip Planners | 7.55% | 4.35x |
| Minnesota Twins Fans | 6.23% | 4.00x |
| Essential Oils Enthusiasts | 0.02% | 3.56x |
| Kansas City Chiefs Fans | 5.40% | 3.50x |
| Minnesota Vikings Fans | 4.84% | 3.20x |
| Big 12 Fans | 5.51% | 3.15x |
| Chicago Cubs Fans | 4.98% | 3.02x |
| Farmers | 5.54% | 2.99x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Buckle.
| Location | Composition | Index |
| Buckle | 6.68% | 8.03x |
| Eddie Bauer | 2.96% | 7.93x |
| Columbia | 1.41% | 5.82x |
| Carhartt | 3.17% | 4.90x |
| Chicos | 4.08% | 4.70x |
| Calvin Klein | 0.45% | 4.65x |
| American Eagle Outfitters | 6.14% | 4.62x |
| Express Outlets | 0.74% | 4.57x |
| Lane Bryant | 3.71% | 4.24x |
| Dressbarn | 3.36% | 4.15x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 26.68x |
| Handyman Tools | 0.05% | 24.25x |
| Iowa Cluster | 22.47% | 17.07x |
| Watches & Jewelry | 0.02% | 16.01x |
| South Dakota Cluster | 4.88% | 13.98x |
| Home Décor, Furniture, & Decorating | 0.03% | 13.17x |
| Nebraska Cluster | 10.47% | 12.54x |
| Sports - Skiing, Snowboarding | 0.02% | 11.68x |
| Quinceanera Planning | 0.03% | 8.30x |
| Decoration & Fabric | 0.01% | 6.90x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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