Dstillery Audiences

HY-VEE MARKETS

Audience Size: 143.3 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 143.3 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 17.30% 7.24x
Iowa County and Local Fair Visitors 20.33% 6.63x
North Midwest State Fair Visitors 14.32% 4.76x
Kansas City Trip Planners 13.40% 4.28x
Minnesota County and Local Fair Visitors 13.35% 4.21x
Kansas City Royals Fans 10.16% 4.19x
Minnesota Twins Fans 9.50% 3.88x
Engagement Ring Shoppers 8.26% 3.31x
True Crime Podcast Listeners 0.22% 3.23x
Rapid City Trip Planners 7.29% 3.15x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.12% 28.72x
Maurices 10.12% 8.95x
Buckle 4.55% 8.30x
Eddie Bauer 1.69% 7.18x
Lululemon 1.66% 7.10x
American Eagle Outfitters 3.52% 6.45x
Calvin Klein 0.07% 5.26x
White House Black Market 2.71% 4.91x
Express 2.68% 4.72x
LOFT 2.26% 4.62x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 21.41% 11.49x
Nebraska Cluster 9.86% 8.70x
South Dakota Cluster 4.88% 7.90x
Bird Watching 0.21% 5.41x
Missouri Travel & Outdoors Cluster 5.03% 4.97x
Minnesota Community Business Cluster 1.13% 4.66x
Kansas City News 10.42% 4.12x
Medical Supplies 0.26% 4.04x
Cub & Girl Scouts 0.10% 3.90x
Minnesota Local News Cluster 11.55% 3.88x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female