Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 100.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 20.43% | 7.52x |
| Iowa Hawkeyes Fans | 16.10% | 7.00x |
| North Midwest State Fair Visitors | 13.76% | 5.43x |
| Kansas City Trip Planners | 12.13% | 4.60x |
| Minnesota County and Local Fair Visitors | 12.34% | 4.45x |
| Minnesota Twins Fans | 9.15% | 4.39x |
| Kansas City Royals Fans | 9.57% | 4.11x |
| Rapid City Trip Planners | 7.16% | 3.96x |
| Engagement Ring Shoppers | 7.80% | 3.81x |
| Budget Wireless Shoppers | 7.94% | 3.64x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.10% | 22.81x |
| Maurices | 12.78% | 8.92x |
| Calvin Klein | 0.14% | 8.31x |
| Eddie Bauer | 3.04% | 8.27x |
| Buckle | 6.97% | 7.85x |
| Lululemon | 2.35% | 7.61x |
| American Eagle Outfitters | 5.20% | 6.13x |
| Dressbarn | 3.57% | 4.97x |
| Chicos | 3.93% | 4.92x |
| Ralph Lauren | 1.05% | 4.71x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 19.86% | 15.44x |
| Nebraska Cluster | 8.16% | 9.47x |
| South Dakota Cluster | 3.83% | 9.23x |
| Grilling | 0.43% | 7.53x |
| Minnesota Community Business Cluster | 0.85% | 7.48x |
| Missouri Travel & Outdoors Cluster | 3.62% | 5.59x |
| Minnesota Local News Cluster | 10.43% | 5.03x |
| Kansas City News | 7.73% | 4.45x |
| Illinois News | 4.33% | 4.18x |
| Addiction & Recovery Reference | 0.09% | 3.78x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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