Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 219.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 22.11% | 7.38x |
| Iowa Hawkeyes Fans | 12.52% | 6.63x |
| North Midwest State Fair Visitors | 13.67% | 4.88x |
| Kansas City Trip Planners | 12.68% | 4.55x |
| Kansas City Royals Fans | 8.91% | 4.10x |
| Minnesota Twins Fans | 5.51% | 3.53x |
| Business Book Readers | 4.28% | 3.48x |
| Minnesota County and Local Fair Visitors | 10.26% | 3.47x |
| Rapid City Trip Planners | 4.12% | 3.45x |
| Big 12 Fans | 6.10% | 3.23x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.15% | 14.30x |
| Calvin Klein | 0.32% | 4.86x |
| Maurices | 20.83% | 4.58x |
| Eddie Bauer | 4.83% | 4.07x |
| Buckle | 13.24% | 3.95x |
| Lululemon | 4.60% | 3.81x |
| American Eagle Outfitters | 9.35% | 3.53x |
| Dressbarn | 6.59% | 2.99x |
| Club Monaco | 0.47% | 2.76x |
| Chicos | 7.29% | 2.69x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 19.69% | 15.97x |
| Nebraska Cluster | 8.28% | 11.16x |
| South Dakota Cluster | 3.37% | 9.06x |
| Charity Walks | 0.40% | 5.09x |
| Custom Printing | 0.07% | 5.07x |
| Kansas City News | 8.95% | 4.95x |
| Missouri Travel & Outdoors Cluster | 3.37% | 4.74x |
| Minnesota Local News Cluster | 7.25% | 4.63x |
| Illinois College Sports | 0.12% | 3.52x |
| Grilling | 0.08% | 3.35x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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