Dstillery Audiences

HY-VEE MARKETS

Audience Size: 164.1 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 164.1 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 23.94% 7.21x
Iowa Hawkeyes Fans 16.23% 6.13x
North Midwest State Fair Visitors 16.14% 5.03x
Kansas City Trip Planners 15.05% 4.84x
Engagement Ring Shoppers 9.44% 3.67x
Kansas City Royals Fans 9.12% 3.47x
Budget Wireless Shoppers 8.48% 3.41x
Minnesota County and Local Fair Visitors 10.85% 3.28x
Jewelry & Watch Shoppers 7.80% 3.09x
Competitive Wrestling Enthusiasts 10.03% 2.97x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.09% 5.66x
Maurices 5.55% 5.24x
Eddie Bauer 1.20% 4.73x
Buckle 3.22% 4.66x
Lululemon 0.98% 3.89x
American Eagle Outfitters 2.19% 3.57x
Dressbarn 1.50% 3.02x
Mens Wearhouse 2.35% 2.89x
Express 1.91% 2.72x
Old Navy 2.84% 2.63x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 21.57% 15.17x
South Dakota Cluster 4.70% 11.61x
Nebraska Cluster 9.48% 9.76x
Missouri Travel & Outdoors Cluster 3.69% 4.81x
Kansas City News 8.66% 4.33x
Parenting & Children's Activities 0.14% 4.16x
Canada Business Cluster 0.14% 3.76x
Bowling 0.09% 3.75x
Minnesota Local News Cluster 7.48% 3.55x
Minnesota Community Business Cluster 0.23% 3.44x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female