Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 162.7 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.
| Interest | Composition | Index |
| Iowa Hawkeyes Fans | 9.46% | 8.73x |
| Kansas City Royals Fans | 5.79% | 4.56x |
| Rapid City Trip Planners | 4.70% | 4.36x |
| Farmers | 4.82% | 3.93x |
| Minnesota Twins Fans | 4.11% | 3.79x |
| Budget Wireless Shoppers | 4.50% | 3.78x |
| Kansas City Chiefs Fans | 4.00% | 3.39x |
| Tractor Shoppers | 3.88% | 3.33x |
| Big 12 Fans | 4.14% | 3.18x |
| Mowing Equipment Shoppers | 2.97% | 2.99x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 1.87% | 11.19x |
| Aeropostale | 3.26% | 7.37x |
| Hollister | 1.53% | 6.55x |
| Victoria's Secret | 6.33% | 6.41x |
| Express Outlets | 0.32% | 6.29x |
| LOFT | 3.02% | 6.04x |
| Ralph Lauren | 0.53% | 5.38x |
| Kate Spade | 1.08% | 4.94x |
| Madewell | 0.97% | 4.91x |
| Carhartt | 13.67% | 4.80x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 18.37% | 19.84x |
| South Dakota Cluster | 3.59% | 15.75x |
| Nebraska Cluster | 8.52% | 15.74x |
| Farming & Agriculture | 0.59% | 6.26x |
| Illinois News | 3.14% | 6.19x |
| Minnesota Community Business Cluster | 1.67% | 5.56x |
| Missouri Travel & Outdoors Cluster | 2.00% | 5.43x |
| Minnesota Local News Cluster | 5.82% | 5.43x |
| Kansas City News | 4.41% | 4.73x |
| Holiday Gifts | 0.21% | 3.85x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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