Dstillery Audiences

HY-VEE MARKETS

Audience Size: 74 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 74 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 22.86% 7.46x
Iowa Hawkeyes Fans 15.99% 6.16x
North Midwest State Fair Visitors 15.61% 5.54x
Kansas City Trip Planners 16.73% 5.43x
Minnesota Twins Fans 12.27% 4.95x
Minnesota County and Local Fair Visitors 14.68% 4.93x
Kansas City Royals Fans 11.15% 4.45x
Engagement Ring Shoppers 9.48% 4.02x
Budget Wireless Shoppers 9.48% 3.78x
Rapid City Trip Planners 7.06% 3.40x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.20% 10.29x
Eddie Bauer 3.10% 8.44x
Lululemon 2.30% 8.25x
Maurices 10.75% 7.57x
Buckle 6.45% 6.64x
American Eagle Outfitters 4.48% 5.11x
Dressbarn 3.27% 4.76x
Ralph Lauren 0.86% 4.40x
Express Outlets 0.59% 4.31x
Old Navy 5.91% 4.23x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 20.63% 15.21x
South Dakota Cluster 3.90% 9.86x
Nebraska Cluster 7.43% 8.69x
Missouri Travel & Outdoors Cluster 4.65% 6.34x
Minnesota Local News Cluster 13.75% 6.33x
Kansas City News 9.85% 4.81x
Women Shoppers 0.36% 4.56x
Sewing, Embroidery & Fabrics 0.93% 4.29x
Illinois News 4.46% 4.27x
Finance & Accounting Cluster 1.12% 4.15x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female