
Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 66.8 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.
Interest | Composition | Index |
Iowa County and Local Fair Visitors | 19.90% | 7.39x |
Iowa Hawkeyes Fans | 12.56% | 5.89x |
Business Book Readers | 4.15% | 4.09x |
North Midwest State Fair Visitors | 10.05% | 4.08x |
Family Adventures Travelers | 0.48% | 3.97x |
Rapid City Trip Planners | 6.67% | 3.63x |
Kansas City Trip Planners | 8.79% | 3.48x |
Minnesota County and Local Fair Visitors | 9.57% | 3.39x |
Professional Sound Products Researchers | 4.83% | 3.35x |
Competitive Wrestling Enthusiasts | 8.31% | 3.34x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Carhartt.
Location | Composition | Index |
Carhartt | 1.14% | 22.58x |
Maurices | 5.42% | 8.73x |
Eddie Bauer | 0.75% | 8.72x |
Buckle | 3.22% | 8.56x |
White House Black Market | 1.68% | 5.72x |
Lane Bryant | 1.20% | 5.54x |
Chicos | 1.62% | 5.15x |
Dressbarn | 1.37% | 5.06x |
Ralph Lauren | 0.36% | 5.04x |
Mens Wearhouse | 1.83% | 4.65x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
Content Affinity | Composition | Index |
Iowa Cluster | 17.20% | 21.03x |
South Dakota Cluster | 4.44% | 17.50x |
Nebraska Cluster | 5.02% | 8.94x |
Low Carb Diets | 0.39% | 5.85x |
Equestrian Cluster | 0.29% | 5.36x |
Minnesota Local News Cluster | 5.99% | 5.31x |
Healthcare - Dermatology & Aging | 0.39% | 4.12x |
Sports News & Apparel | 1.74% | 3.92x |
Hawaii News | 0.48% | 3.66x |
Missouri Travel & Outdoors Cluster | 1.93% | 3.54x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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