Dstillery Audiences

HY-VEE MARKETS

Audience Size: 69.4 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 69.4 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 9.44% 9.88x
Kansas City Royals Fans 4.75% 4.64x
Farmers 4.05% 4.33x
Rapid City Trip Planners 3.67% 4.31x
Budget Wireless Shoppers 3.51% 3.96x
Kansas City Chiefs Fans 3.19% 3.55x
Big 12 Fans 3.73% 3.46x
Minnesota Twins Fans 3.00% 3.09x
Chicago Cubs Fans 2.81% 2.95x
Tractor Shoppers 2.58% 2.88x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.20% 13.48x
Victoria's Secret 3.87% 7.69x
LOFT 1.67% 7.16x
Hollister 0.81% 6.90x
Aeropostale 1.75% 6.67x
Carhartt 8.27% 5.35x
Talbots 1.30% 4.79x
American Eagle Outfitters 1.59% 4.27x
Dressbarn 1.15% 4.13x
Gap 2.53% 3.77x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 17.82% 23.60x
Nebraska Cluster 8.10% 17.89x
South Dakota Cluster 2.84% 14.41x
Kansas City News 4.40% 5.76x
Missouri Travel & Outdoors Cluster 1.82% 5.42x
Minnesota Community Business Cluster 1.37% 4.94x
Illinois News 2.07% 4.83x
Minnesota Local News Cluster 3.89% 4.15x
Wisconsin Universities 1.15% 2.79x
North Dakota Cluster 0.73% 2.76x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female