Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 420.2 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 22.34% | 8.90x |
| Iowa Hawkeyes Fans | 16.72% | 7.40x |
| North Midwest State Fair Visitors | 14.38% | 5.93x |
| Minnesota Twins Fans | 8.41% | 3.86x |
| Rapid City Trip Planners | 7.81% | 3.57x |
| Wisconsin County and Local Fair Visitors | 8.71% | 3.36x |
| Kansas City Royals Fans | 7.86% | 3.34x |
| Farmers | 6.57% | 2.85x |
| Minnesota Vikings Fans | 6.07% | 2.85x |
| Budget Wireless Shoppers | 6.22% | 2.71x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Buckle.
| Location | Composition | Index |
| Buckle | 8.50% | 7.59x |
| Eddie Bauer | 3.28% | 6.97x |
| Carhartt | 0.64% | 6.45x |
| Columbia | 1.40% | 5.12x |
| Calvin Klein | 0.41% | 4.73x |
| Chicos | 4.83% | 4.67x |
| American Eagle Outfitters | 6.95% | 4.67x |
| Dressbarn | 3.96% | 4.37x |
| Lane Bryant | 3.86% | 4.17x |
| Levi Strauss | 1.31% | 4.11x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 23.13% | 16.96x |
| South Dakota Cluster | 3.98% | 10.69x |
| Nebraska Cluster | 8.81% | 10.53x |
| Illinois College Sports | 0.25% | 8.13x |
| Farming & Agriculture | 0.75% | 7.11x |
| Minnesota Local News Cluster | 10.60% | 6.92x |
| Minnesota Community Business Cluster | 2.29% | 6.25x |
| Missouri Travel & Outdoors Cluster | 3.23% | 6.08x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.20% | 5.36x |
| Illinois News | 3.63% | 4.45x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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