Dstillery Audiences

HY-VEE MARKETS

Audience Size: 287.2 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 287.2 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 9.04% 9.12x
Rapid City Trip Planners 5.41% 5.33x
Kansas City Royals Fans 5.46% 4.79x
Minnesota Twins Fans 4.93% 4.66x
Budget Wireless Shoppers 4.28% 3.97x
Kansas City Chiefs Fans 4.05% 3.81x
Farmers 4.46% 3.78x
Minnesota Vikings Fans 3.50% 3.66x
Mowing Equipment Shoppers 2.68% 3.06x
Chicago Cubs Fans 3.07% 3.06x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.80% 12.24x
Buckle 2.81% 9.61x
Columbia 1.21% 6.84x
Aeropostale 2.92% 6.62x
Victoria's Secret 6.93% 6.19x
American Eagle Outfitters 4.75% 6.00x
Kate Spade 1.44% 5.75x
Express Outlets 0.54% 5.68x
Madewell 1.48% 5.40x
LOFT 3.66% 5.23x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 18.48% 19.88x
South Dakota Cluster 4.11% 17.98x
Nebraska Cluster 8.65% 14.24x
Minnesota Community Business Cluster 2.33% 8.09x
Minnesota Local News Cluster 7.20% 6.58x
Illinois News 3.17% 5.84x
Kansas City News 5.65% 5.71x
Missouri Travel & Outdoors Cluster 1.91% 5.30x
North Dakota Cluster 1.67% 5.02x
Wisconsin Universities 1.52% 3.03x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female