Dstillery Audiences

HY-VEE MARKETS

Audience Size: 219.6 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 219.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 22.11% 7.38x
Iowa Hawkeyes Fans 12.52% 6.63x
North Midwest State Fair Visitors 13.67% 4.88x
Kansas City Trip Planners 12.68% 4.55x
Kansas City Royals Fans 8.91% 4.10x
Minnesota Twins Fans 5.51% 3.53x
Business Book Readers 4.28% 3.48x
Minnesota County and Local Fair Visitors 10.26% 3.47x
Rapid City Trip Planners 4.12% 3.45x
Big 12 Fans 6.10% 3.23x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.15% 14.30x
Calvin Klein 0.32% 4.86x
Maurices 20.83% 4.58x
Eddie Bauer 4.83% 4.07x
Buckle 13.24% 3.95x
Lululemon 4.60% 3.81x
American Eagle Outfitters 9.35% 3.53x
Dressbarn 6.59% 2.99x
Club Monaco 0.47% 2.76x
Chicos 7.29% 2.69x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 19.69% 15.97x
Nebraska Cluster 8.28% 11.16x
South Dakota Cluster 3.37% 9.06x
Charity Walks 0.40% 5.09x
Custom Printing 0.07% 5.07x
Kansas City News 8.95% 4.95x
Missouri Travel & Outdoors Cluster 3.37% 4.74x
Minnesota Local News Cluster 7.25% 4.63x
Illinois College Sports 0.12% 3.52x
Grilling 0.08% 3.35x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female