Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 289.1 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 20.27% | 7.00x |
| Iowa Hawkeyes Fans | 14.02% | 6.82x |
| North Midwest State Fair Visitors | 14.73% | 5.29x |
| Kansas City Trip Planners | 12.52% | 4.80x |
| Engagement Ring Shoppers | 8.64% | 3.76x |
| Budget Wireless Shoppers | 7.69% | 3.73x |
| Minnesota County and Local Fair Visitors | 10.32% | 3.55x |
| Kansas City Royals Fans | 7.56% | 3.53x |
| Competitive Wrestling Enthusiasts | 9.24% | 3.10x |
| Minnesota Twins Fans | 5.09% | 3.00x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.13% | 13.54x |
| Maurices | 16.15% | 4.66x |
| Buckle | 9.48% | 4.08x |
| Eddie Bauer | 3.35% | 3.64x |
| Lululemon | 3.32% | 3.47x |
| American Eagle Outfitters | 6.66% | 3.43x |
| Calvin Klein | 0.17% | 3.26x |
| Dressbarn | 4.99% | 2.90x |
| Ralph Lauren | 1.39% | 2.64x |
| Express Outlets | 0.98% | 2.56x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 17.54% | 15.15x |
| South Dakota Cluster | 3.78% | 11.53x |
| Nebraska Cluster | 8.66% | 10.99x |
| Farming & Agriculture | 0.13% | 7.89x |
| Minnesota Community Business Cluster | 0.18% | 4.94x |
| Missouri Travel & Outdoors Cluster | 3.31% | 4.88x |
| Kansas City News | 7.67% | 4.71x |
| Minnesota Local News Cluster | 6.51% | 4.11x |
| Illinois College Sports | 0.08% | 3.96x |
| Parenting & Children's Activities | 0.05% | 3.29x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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