Dstillery Audiences

HY-VEE MARKETS

Audience Size: 109.6 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 109.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 11.63% 6.82x
Iowa County and Local Fair Visitors 17.63% 6.79x
North Midwest State Fair Visitors 12.74% 5.40x
Kansas City Trip Planners 11.13% 4.85x
Kansas City Royals Fans 7.42% 3.69x
Business Book Readers 3.96% 3.66x
Minnesota County and Local Fair Visitors 9.59% 3.47x
Rapid City Trip Planners 4.08% 3.25x
Big 12 Fans 5.13% 3.15x
Minnesota Twins Fans 5.32% 2.99x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Maurices.

Location Composition Index
Maurices 6.36% 7.24x
Buckle 3.79% 6.90x
Eddie Bauer 1.23% 6.12x
Dressbarn 1.96% 5.67x
Carhartt 16.75% 5.02x
Calvin Klein 0.07% 4.95x
American Eagle Outfitters 2.40% 4.86x
Mens Wearhouse 2.63% 4.39x
Club Monaco 0.16% 4.35x
Lane Bryant 1.75% 4.33x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 16.51% 17.69x
South Dakota Cluster 4.02% 14.11x
Nebraska Cluster 7.30% 12.29x
Kansas City News 6.62% 5.36x
Minnesota Local News Cluster 6.80% 5.17x
Custom Printing 0.07% 5.07x
Sewing, Embroidery & Quilting 0.19% 4.75x
Missouri Travel & Outdoors Cluster 2.29% 4.65x
Career Cluster A 0.12% 3.49x
Low Carb Diets 0.31% 3.27x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female