Dstillery Audiences

HY-VEE MARKETS

Audience Size: 333.9 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 333.9 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa Hawkeyes Fans.

Interest Composition Index
Iowa Hawkeyes Fans 14.99% 7.81x
Kansas City Royals Fans 9.02% 4.59x
Rapid City Trip Planners 7.85% 4.11x
Minnesota Twins Fans 7.61% 4.00x
Farmers 6.67% 3.48x
Minnesota Vikings Fans 5.83% 3.20x
Chicago Cubs Fans 6.11% 3.07x
Big 12 Fans 6.11% 2.96x
Kansas City Chiefs Fans 5.26% 2.72x
Volleyball Enthusiasts 5.17% 2.70x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.89% 8.64x
Buckle 5.64% 8.26x
Columbia 1.40% 6.05x
American Eagle Outfitters 5.79% 4.86x
Chicos 4.04% 4.62x
Express Outlets 0.67% 4.54x
Victoria's Secret 6.88% 4.48x
Carhartt 7.13% 4.47x
Aeropostale 2.65% 4.41x
Express 3.11% 4.31x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 26.68x
Handyman Tools 0.05% 24.25x
Iowa Cluster 28.43% 16.05x
Watches & Jewelry 0.02% 16.01x
South Dakota Cluster 6.39% 15.00x
Home Décor, Furniture, & Decorating 0.03% 13.17x
Sports - Skiing, Snowboarding 0.02% 11.68x
Nebraska Cluster 13.11% 11.41x
Quinceanera Planning 0.03% 8.30x
Local & Travel England - North Midlands 0.02% 7.87x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female