Explore the Hy-Vee Markets Audience
Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 226.6 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.
INTERESTS
The Hy-Vee Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 24.50% | 8.70x |
| Iowa Hawkeyes Fans | 20.04% | 8.26x |
| North Midwest State Fair Visitors | 16.44% | 6.14x |
| Minnesota County and Local Fair Visitors | 16.77% | 5.88x |
| Kansas City Trip Planners | 16.03% | 5.58x |
| Minnesota Twins Fans | 11.29% | 4.92x |
| Kansas City Royals Fans | 11.42% | 4.78x |
| Rapid City Trip Planners | 7.88% | 4.01x |
| Engagement Ring Shoppers | 8.52% | 3.58x |
| Minnesota Vikings Fans | 8.01% | 3.56x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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APPAREL RETAILERS
The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.06% | 17.94x |
| Maurices | 3.50% | 14.01x |
| Buckle | 6.58% | 8.30x |
| Eddie Bauer | 2.62% | 8.25x |
| American Eagle Outfitters | 5.16% | 6.13x |
| Chicos | 3.87% | 5.21x |
| Lululemon | 2.37% | 5.02x |
| Dressbarn | 2.62% | 4.87x |
| Calvin Klein | 0.20% | 4.87x |
| Lane Bryant | 3.05% | 4.68x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 27.54% | 14.28x |
| Nebraska Cluster | 11.79% | 10.57x |
| South Dakota Cluster | 4.93% | 9.51x |
| Minnesota Community Business Cluster | 1.93% | 6.75x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.14% | 5.09x |
| Farming & Agriculture | 0.23% | 4.56x |
| Minnesota Local News Cluster | 15.02% | 4.55x |
| Kansas City News | 11.47% | 4.53x |
| Missouri Travel & Outdoors Cluster | 4.10% | 3.96x |
| Discount Shopping | 0.10% | 3.84x |
Composition Percentage:
The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
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DEMOGRAPHICS
The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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