Dstillery Audiences

HY-VEE MARKETS

Audience Size: 405.1 Thousand Devices

Explore the Hy-Vee Markets Audience

Below you'll find more information about the Hy-Vee Markets audience, broken down in different categories based on their digital and physical behaviors. These are 405.1 thousand unique devices whose actions qualify for the Hy-Vee Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Hy-Vee Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hy-Vee Markets audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 22.24% 9.39x
Iowa Hawkeyes Fans 15.45% 7.42x
North Midwest State Fair Visitors 17.03% 7.34x
Kansas City Royals Fans 9.88% 4.63x
Rapid City Trip Planners 7.92% 4.13x
Minnesota Twins Fans 8.35% 4.11x
Big 12 Fans 7.19% 3.28x
Kansas City Chiefs Fans 6.56% 3.18x
Farmers 6.37% 3.16x
Wisconsin County and Local Fair Visitors 7.64% 3.11x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Interest attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hy-Vee Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hy-Vee Markets audience is Buckle.

Location Composition Index
Buckle 8.28% 7.31x
Eddie Bauer 3.56% 6.76x
American Eagle Outfitters 7.49% 4.65x
Chicos 5.15% 4.56x
Dressbarn 4.27% 4.52x
Carhartt 7.55% 4.42x
Lane Bryant 4.11% 4.31x
Johnston and Murphy 8.43% 4.30x
Calvin Klein 0.36% 4.21x
Columbia 1.13% 4.11x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Location attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hy-Vee Markets audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 22.78% 17.52x
Nebraska Cluster 10.35% 12.62x
South Dakota Cluster 4.41% 11.33x
Farming & Agriculture 0.61% 7.39x
Mysticism 0.09% 7.15x
Missouri Travel & Outdoors Cluster 3.66% 6.79x
Minnesota Community Business Cluster 2.38% 6.69x
Minnesota Local News Cluster 9.62% 6.26x
Kansas City News 8.94% 6.12x
Illinois News 4.48% 5.46x
Composition Percentage: The overlap percentage between the Hy-Vee Markets audience and the Content Affinity attribute.
Index: A comparison of the Hy-Vee Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hy-Vee Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female