Explore the Hyatt Hotels Audience
Below you'll find more information about the Hyatt Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 58.1 thousand unique devices whose actions qualify for the Hyatt Hotels audience.
INTERESTS
The Hyatt Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hyatt Hotels audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 2.54% | 3.55x |
| Ski Enthusiasts | 6.16% | 3.47x |
| Broadway Fans | 2.90% | 3.43x |
| Luxury Hotel Guests | 2.90% | 3.39x |
| Holiday Gift Shoppers | 2.17% | 3.19x |
| Ice Skating Enthusiasts | 3.62% | 3.19x |
| New York City Events Researchers | 2.54% | 3.17x |
| San Diego Activities Researchers | 1.81% | 3.16x |
| Travel Guide and Review Readers | 3.26% | 3.12x |
| Luxury Second Home Owners | 2.17% | 3.11x |
Composition Percentage:
The overlap percentage between the Hyatt Hotels audience and the Interest attribute.
Index: A comparison of the Hyatt Hotels audience to the internet population.
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APPAREL RETAILERS
The Hyatt Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hyatt Hotels audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.25% | 25.56x |
| Patagonia | 4.45% | 23.05x |
| Saint Laurent Paris | 2.00% | 19.96x |
| Joe's Jeans | 0.53% | 13.72x |
| Topshop | 0.46% | 13.63x |
| Club Monaco | 2.32% | 13.56x |
| Armani | 5.39% | 12.77x |
| Calvin Klein | 0.83% | 12.69x |
| The North Face | 6.06% | 12.01x |
| Zara | 3.86% | 9.57x |
Composition Percentage:
The overlap percentage between the Hyatt Hotels audience and the Location attribute.
Index: A comparison of the Hyatt Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hyatt Hotels audience is Northern California Cluster.
| Content Affinity | Composition | Index |
| Northern California Cluster | 2.54% | 6.71x |
| Hawaii News | 1.09% | 5.50x |
| New York City Family & Activity Cluster | 2.90% | 4.42x |
| Las Vegas Hotels | 2.90% | 4.13x |
| College Greek Life | 0.13% | 3.98x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.10% | 3.81x |
| Hometown Livability | 0.56% | 3.76x |
| Pacific Northwest Sports & News Cluster | 0.72% | 3.73x |
| Data Analysis & Scripting | 0.52% | 3.66x |
| College Planning | 0.72% | 3.65x |
Composition Percentage:
The overlap percentage between the Hyatt Hotels audience and the Content Affinity attribute.
Index: A comparison of the Hyatt Hotels audience to the internet population.
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DEMOGRAPHICS
The Hyatt Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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