Explore the Hyatt Hotels Audience
Below you'll find more information about the Hyatt Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 12 thousand unique devices whose actions qualify for the Hyatt Hotels audience.
INTERESTS
The Hyatt Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hyatt Hotels audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 4.84% | 5.92x |
| Last Minute Travelers | 9.43% | 5.85x |
| New Zealand Trip Planners | 9.43% | 5.16x |
| Infiniti Vehicle Shoppers | 9.43% | 5.06x |
| Post COVID-19 Restaurant Reopening Researchers | 4.84% | 4.93x |
| Pantry Recipes Researchers | 4.84% | 4.86x |
| Mens Business Clothes Shoppers | 5.66% | 4.82x |
| Travel Reward Points Enthusiasts | 7.55% | 4.64x |
| Private Jet Traveler | 9.43% | 4.56x |
| Chile Trip Planners | 9.43% | 4.56x |
Composition Percentage:
The overlap percentage between the Hyatt Hotels audience and the Interest attribute.
Index: A comparison of the Hyatt Hotels audience to the internet population.
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APPAREL RETAILERS
The Hyatt Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hyatt Hotels audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 4.64% | 82.64x |
| The North Face | 5.86% | 43.64x |
| Armani | 4.32% | 41.06x |
| Club Monaco | 1.71% | 35.63x |
| Columbia | 3.01% | 34.68x |
| Urban Outfitters | 6.43% | 30.28x |
| Zara | 2.93% | 25.96x |
| Free People | 3.50% | 20.97x |
| Uniqlo | 1.06% | 19.41x |
| American Apparel | 2.36% | 19.39x |
Composition Percentage:
The overlap percentage between the Hyatt Hotels audience and the Location attribute.
Index: A comparison of the Hyatt Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hyatt Hotels audience is College Greek Life.
| Content Affinity | Composition | Index |
| College Greek Life | 0.13% | 3.98x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.10% | 3.81x |
| Home Decoration Content Readers | 3.23% | 3.74x |
| Canadian News | 0.13% | 3.71x |
| Boating & Yachts | 3.77% | 3.67x |
| Pacific Northwest Information Research Cluster | 3.77% | 3.49x |
| Canadian Auto | 0.20% | 3.31x |
| Garden Power Equipment | 1.23% | 3.21x |
| Indiana News & Business Cluster | 4.84% | 3.10x |
| Home Decoration - Remodeling & Outdoors | 3.23% | 3.09x |
Composition Percentage:
The overlap percentage between the Hyatt Hotels audience and the Content Affinity attribute.
Index: A comparison of the Hyatt Hotels audience to the internet population.
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DEMOGRAPHICS
The Hyatt Hotels audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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