Explore the Hyatt Hotels Audience
Below you'll find more information about the Hyatt Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 304.4 thousand unique devices whose actions qualify for the Hyatt Hotels audience.
INTERESTS
The Hyatt Hotels audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hyatt Hotels audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.12% | 6.31x |
| Work Hard, Play Hard Travelers | 0.07% | 5.02x |
| Getting Off the Grid Travelers | 0.05% | 2.96x |
| Ballet Enthusiasts | 5.74% | 2.36x |
| New York City Events Researchers | 5.52% | 2.35x |
| Online Grocery Shoppers | 5.90% | 2.33x |
| Las Vegas Nightlife Researchers | 5.62% | 2.05x |
| Investment Banking Professionals | 4.01% | 2.00x |
| Real Estate Decision Makers | 4.83% | 2.00x |
| E-cycling Enthusiasts | 4.80% | 1.94x |
Composition Percentage:
The overlap percentage between the Hyatt Hotels audience and the Interest attribute.
Index: A comparison of the Hyatt Hotels audience to the internet population.
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APPAREL RETAILERS
The Hyatt Hotels audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hyatt Hotels audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.94% | 43.33x |
| Supreme | 0.90% | 34.47x |
| Topshop | 2.57% | 30.68x |
| Calvin Klein | 2.52% | 29.37x |
| Club Monaco | 6.10% | 27.44x |
| Saint Laurent Paris | 4.02% | 25.81x |
| Intermix | 3.59% | 22.41x |
| Joe's Jeans | 1.26% | 22.18x |
| Zara | 9.04% | 20.81x |
| Free People | 7.41% | 19.51x |
Composition Percentage:
The overlap percentage between the Hyatt Hotels audience and the Location attribute.
Index: A comparison of the Hyatt Hotels audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hyatt Hotels audience is Russia Cluster.
| Content Affinity | Composition | Index |
| Russia Cluster | 0.19% | 4.43x |
| Brazil & Portugal News | 0.25% | 4.25x |
| Cosmetics Business | 0.09% | 4.23x |
| NYC Tourist Attractions | 2.81% | 4.23x |
| New York City Real Estate Research Cluster | 2.30% | 4.17x |
| New York City Education & News Cluster | 1.70% | 4.10x |
| Men's Dress Shirt Shopping | 0.22% | 3.64x |
| Chat Rooms | 0.07% | 3.45x |
| Canadian Universities | 0.06% | 3.45x |
| Las Vegas Hotels | 3.06% | 3.39x |
Composition Percentage:
The overlap percentage between the Hyatt Hotels audience and the Content Affinity attribute.
Index: A comparison of the Hyatt Hotels audience to the internet population.
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DEMOGRAPHICS
The Hyatt Hotels audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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