Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Readers of Puerto Rican Content.
| Interest | Composition | Index |
| Readers of Puerto Rican Content | 2.94% | 1.44x |
| Readers of El Salvadoran Content | 2.82% | 1.42x |
| Readers of Honduran Content | 2.55% | 1.39x |
| Readers of Mexican Content | 2.86% | 1.38x |
| Readers of South American Content | 2.77% | 1.37x |
| Readers of Caribbean Content | 2.70% | 1.37x |
| Readers of Dominican Republic Content | 2.57% | 1.35x |
| Readers of Guatemalan Content | 2.61% | 1.35x |
| Hip Hop Fans | 2.80% | 1.33x |
| Los Angeles Mass Transit Commuters | 3.41% | 1.30x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.35% | 7.22x |
| Topshop | 0.54% | 6.54x |
| Lorna Jane | 0.66% | 6.17x |
| Uniqlo | 1.91% | 5.65x |
| Charlotte Russe | 3.83% | 5.54x |
| Abercrombie & Fitch | 1.94% | 5.48x |
| Express Outlets | 1.23% | 5.33x |
| Forever 21 | 5.71% | 5.31x |
| Tommy Bahama | 2.65% | 5.19x |
| Lane Bryant | 5.26% | 5.18x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.02% | 3.85x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 3.35x |
| Paper & Packaging | 0.04% | 2.89x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.67x |
| Tattoos & Costumes | 0.04% | 2.43x |
| Beach & Intimate Wear | 0.05% | 2.33x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.28x |
| Ontario Canada Cluster | 0.01% | 2.25x |
| Canadian Real Estate Researcher Cluster | 0.01% | 2.23x |
| Russia Cluster | 0.07% | 2.15x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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