Dstillery Audiences

IHOP

Audience Size: 202.6 Thousand Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 202.6 thousand unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 3.91% 1.79x
Readers of South American Content 3.34% 1.74x
Urban Movie Channel Watchers 4.95% 1.67x
Readers of Colombian Content 3.57% 1.63x
Dieters 2.76% 1.61x
Sprint Customers 0.03% 1.57x
Colombia Trip Planners 3.45% 1.56x
Caribbean Trip Planners 2.88% 1.56x
Wedding Registrants 2.19% 1.55x
Readers of Jamaican Content 2.76% 1.54x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 6.80x
Lorna Jane 0.14% 5.96x
Express Outlets 0.69% 5.03x
Abercrombie & Fitch 0.20% 4.52x
Tommy Bahama 0.63% 4.37x
Lane Bryant 3.32% 4.34x
Hollister 2.62% 4.22x
Madewell 0.74% 4.22x
Aeropostale 3.64% 4.20x
Michael Kors 2.13% 4.19x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Online Games for Kids.

Content Affinity Composition Index
Online Games for Kids 0.58% 6.06x
New York City Education & News Cluster 0.46% 5.80x
Motorsports 0.20% 4.20x
Video Content Sites 0.23% 3.88x
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 3.87x
Ancestry & Memorial Researchers 0.16% 3.55x
Audio Clips & Sound Effects 0.06% 3.49x
Central & South American News 0.21% 3.38x
China Cluster 0.17% 3.28x
Smart Travel 0.26% 3.09x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male