Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.07% | 2.02x |
| Readers of Cuban Content | 2.41% | 1.45x |
| Readers of South American Content | 2.91% | 1.44x |
| Readers of Mexican Content | 3.09% | 1.40x |
| Texas State Fairs | 2.97% | 1.38x |
| Readers of Caribbean Content | 2.93% | 1.38x |
| Readers of Puerto Rican Content | 2.78% | 1.37x |
| Readers of Honduran Content | 3.14% | 1.37x |
| Readers of Panamanian Content | 2.64% | 1.34x |
| Readers of Dominican Republic Content | 2.81% | 1.34x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.28% | 6.95x |
| Topshop | 0.43% | 6.01x |
| Lorna Jane | 0.53% | 5.86x |
| Charlotte Russe | 2.95% | 5.56x |
| Uniqlo | 1.66% | 5.49x |
| Express Outlets | 1.14% | 5.38x |
| Abercrombie & Fitch | 1.18% | 5.27x |
| Forever 21 | 5.23% | 5.27x |
| Lane Bryant | 4.99% | 5.18x |
| Hollister | 5.16% | 5.10x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.04% | 4.28x |
| Teaching Abroad | 0.03% | 3.86x |
| London Tourism | 0.02% | 3.35x |
| Scotland Travel | 0.03% | 3.12x |
| Southern California Cluster | 0.06% | 2.95x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 2.92x |
| Home Improvement Contractor | 0.04% | 2.80x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.69x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.67x |
| South Carolina Travel | 0.02% | 2.47x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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