Dstillery Audiences

IHOP

Audience Size: 201.3 Thousand Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 201.3 thousand unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Los Angeles Lakers Fans.

Interest Composition Index
Los Angeles Lakers Fans 0.03% 1.55x
Hip Hop Fans 2.20% 1.48x
Readers of Caribbean Content 1.97% 1.33x
Readers of Mexican Content 1.87% 1.31x
Readers of Dominican Republic Content 2.10% 1.31x
Readers of African American Content 1.30% 1.29x
Readers of Puerto Rican Content 1.52% 1.28x
Readers of Honduran Content 4.45% 1.28x
Readers of El Salvadoran Content 1.82% 1.27x
Colombia Trip Planners 1.96% 1.27x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Michael Kors.

Location Composition Index
Michael Kors 0.92% 7.71x
Free People 0.18% 5.59x
Carhartt 0.55% 5.17x
Lululemon 0.34% 4.63x
Club Monaco 0.43% 4.09x
Patagonia 0.23% 3.77x
Brooks Brothers 1.57% 3.39x
Banana Republic 1.65% 3.22x
J. Crew 1.36% 3.19x
Gymboree 0.92% 3.07x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.04% 2.12x
Consumer Rewards 0.10% 2.08x
Texas Sporting & Outdoors Cluster 0.05% 1.90x
Los Angeles Cluster 0.06% 1.84x
New Mexico News 0.48% 1.71x
Memphis News 0.13% 1.69x
Homeschooling 0.04% 1.68x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.04% 1.65x
Alternative Streaming Services 0.06% 1.62x
East Texas Cluster 0.19% 1.60x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999