Dstillery Audiences

IHOP

Audience Size: 2.2 Million Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Readers of Puerto Rican Content.

Interest Composition Index
Readers of Puerto Rican Content 2.94% 1.44x
Readers of El Salvadoran Content 2.82% 1.42x
Readers of Honduran Content 2.55% 1.39x
Readers of Mexican Content 2.86% 1.38x
Readers of South American Content 2.77% 1.37x
Readers of Caribbean Content 2.70% 1.37x
Readers of Dominican Republic Content 2.57% 1.35x
Readers of Guatemalan Content 2.61% 1.35x
Hip Hop Fans 2.80% 1.33x
Los Angeles Mass Transit Commuters 3.41% 1.30x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.35% 7.22x
Topshop 0.54% 6.54x
Lorna Jane 0.66% 6.17x
Uniqlo 1.91% 5.65x
Charlotte Russe 3.83% 5.54x
Abercrombie & Fitch 1.94% 5.48x
Express Outlets 1.23% 5.33x
Forever 21 5.71% 5.31x
Tommy Bahama 2.65% 5.19x
Lane Bryant 5.26% 5.18x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.02% 3.85x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 3.35x
Paper & Packaging 0.04% 2.89x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.67x
Tattoos & Costumes 0.04% 2.43x
Beach & Intimate Wear 0.05% 2.33x
Texas Sporting & Outdoors Cluster 0.02% 2.28x
Ontario Canada Cluster 0.01% 2.25x
Canadian Real Estate Researcher Cluster 0.01% 2.23x
Russia Cluster 0.07% 2.15x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male