Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 201.3 thousand unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Los Angeles Lakers Fans.
| Interest | Composition | Index |
| Los Angeles Lakers Fans | 0.03% | 1.55x |
| Hip Hop Fans | 2.20% | 1.48x |
| Readers of Caribbean Content | 1.97% | 1.33x |
| Readers of Mexican Content | 1.87% | 1.31x |
| Readers of Dominican Republic Content | 2.10% | 1.31x |
| Readers of African American Content | 1.30% | 1.29x |
| Readers of Puerto Rican Content | 1.52% | 1.28x |
| Readers of Honduran Content | 4.45% | 1.28x |
| Readers of El Salvadoran Content | 1.82% | 1.27x |
| Colombia Trip Planners | 1.96% | 1.27x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.92% | 7.71x |
| Free People | 0.18% | 5.59x |
| Carhartt | 0.55% | 5.17x |
| Lululemon | 0.34% | 4.63x |
| Club Monaco | 0.43% | 4.09x |
| Patagonia | 0.23% | 3.77x |
| Brooks Brothers | 1.57% | 3.39x |
| Banana Republic | 1.65% | 3.22x |
| J. Crew | 1.36% | 3.19x |
| Gymboree | 0.92% | 3.07x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Turkey & Iran Cluster.
| Content Affinity | Composition | Index |
| Turkey & Iran Cluster | 0.04% | 2.12x |
| Consumer Rewards | 0.10% | 2.08x |
| Texas Sporting & Outdoors Cluster | 0.05% | 1.90x |
| Los Angeles Cluster | 0.06% | 1.84x |
| New Mexico News | 0.48% | 1.71x |
| Memphis News | 0.13% | 1.69x |
| Homeschooling | 0.04% | 1.68x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 1.65x |
| Alternative Streaming Services | 0.06% | 1.62x |
| East Texas Cluster | 0.19% | 1.60x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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