Dstillery Audiences

IHOP

Audience Size: 2.4 Million Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 5.47x
Countdown to the Beach Travelers 0.02% 2.58x
Readers of Mexican Content 2.59% 1.32x
Readers of Honduran Content 2.40% 1.32x
Readers of Caribbean Content 2.55% 1.27x
Readers of El Salvadoran Content 2.32% 1.26x
Readers of Dominican Republic Content 2.24% 1.25x
Colombia Trip Planners 2.57% 1.23x
South West State Fair Visitors 2.90% 1.23x
Readers of Belizean Content 2.33% 1.23x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Topshop.

Location Composition Index
Topshop 0.49% 6.75x
Lorna Jane 0.44% 5.87x
Express Outlets 1.06% 5.67x
Charlotte Russe 3.99% 5.38x
Uniqlo 1.41% 5.37x
Forever 21 5.04% 5.36x
Journeys 5.14% 5.23x
Hollister 3.82% 5.21x
Zumiez 6.40% 5.21x
Aeropostale 4.56% 5.12x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 5.74x
Parenting & Nutrition 0.01% 4.04x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 2.61x
General Interest 0.03% 2.57x
Seventh-day Adventist Church 0.03% 2.47x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.01x
Bulgaria Cluster 0.02% 1.94x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 1.91x
Southern California Cluster 0.11% 1.89x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.88x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female