Dstillery Audiences

IHOP

Audience Size: 856.4 Thousand Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 856.4 thousand unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 0.06% 2.63x
Burger Enthusiast 0.10% 2.40x
Pantry Recipes Researchers 0.06% 2.32x
Hulu Users 0.32% 2.28x
True Crime Podcast Listeners 0.12% 1.72x
Texas Energy Providers 4.06% 1.71x
Texas State Fairs 4.77% 1.66x
Readers of Puerto Rican Content 3.35% 1.64x
Sprint Customers 0.03% 1.57x
Readers of South American Content 3.13% 1.50x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.10% 6.52x
Express Outlets 0.65% 5.33x
Lorna Jane 0.22% 5.31x
Lane Bryant 3.36% 5.16x
Abercrombie & Fitch 0.32% 5.08x
The Childrens Place 6.22% 5.07x
Aeropostale 4.21% 5.03x
Gymboree 3.25% 5.02x
Forever 21 2.97% 4.99x
Old Navy 6.28% 4.99x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Website Launchers.

Content Affinity Composition Index
Website Launchers 0.13% 3.98x
International Development & Health 0.09% 3.50x
Audio Clips & Sound Effects 0.06% 3.49x
English as a Second Language 0.13% 3.18x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 3.17x
Serbia & Albania Cluster 0.06% 3.09x
Beach & Intimate Wear 0.06% 2.96x
Canada Business Cluster 0.16% 2.93x
Canadian News 0.06% 2.93x
College Sports 0.19% 2.87x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female