Dstillery Audiences

IHOP

Audience Size: 830.6 Thousand Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 830.6 thousand unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.08% 1.74x
Wireless Headphone Researchers 0.05% 1.72x
Latin TV Enthusiasts 4.29% 1.60x
Sprint Customers 0.03% 1.57x
Keto Recipe Researchers 1.32% 1.45x
Texas County and Local Fair Visitors 3.78% 1.41x
Business Accounting Software Researchers 1.37% 1.38x
Reggaeton Fans 3.04% 1.36x
Readers of Argentinian Content 3.20% 1.36x
Sweepstakes Enthusiasts 2.64% 1.35x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 4.05x
Lorna Jane 0.48% 2.86x
Joe's Jeans 0.10% 2.65x
Forever 21 4.68% 2.48x
Zumiez 6.09% 2.45x
Lane Bryant 6.65% 2.42x
Abercrombie & Fitch 0.45% 2.38x
Aeropostale 6.78% 2.36x
Buckle 7.88% 2.34x
Hollister 4.84% 2.34x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Canada Shopping - Lifestyle and Mommy Blogs.

Content Affinity Composition Index
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 3.87x
Grilling 0.08% 3.48x
Data, Analytics & Coding 0.18% 3.23x
Alaska Cluster 0.08% 3.14x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.08% 2.77x
RPG Games 0.13% 2.68x
Peru Media 0.15% 2.62x
US Soccer 0.05% 2.47x
Party Suppliers 0.04% 2.46x
Science Education & Resources 0.33% 2.43x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male