Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.02% | 5.47x |
| Countdown to the Beach Travelers | 0.02% | 2.58x |
| Readers of Honduran Content | 1.68% | 1.36x |
| Hip Hop Fans | 1.72% | 1.28x |
| Readers of Dominican Republic Content | 1.55% | 1.27x |
| Blu-ray & DVD Movie Shoppers | 0.16% | 1.26x |
| Readers of Belizean Content | 1.63% | 1.26x |
| Dallas Cowboys Fans | 1.69% | 1.25x |
| Readers of El Salvadoran Content | 1.54% | 1.25x |
| Readers of Caribbean Content | 1.58% | 1.24x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Curious about what else the IHOP audience is interested in?
Sign Up
APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.32% | 7.00x |
| Express Outlets | 0.92% | 6.67x |
| Lorna Jane | 0.49% | 6.14x |
| Forever 21 | 4.93% | 5.79x |
| Hollister | 2.95% | 5.73x |
| Charlotte Russe | 2.89% | 5.68x |
| The Childrens Place | 5.91% | 5.67x |
| Belk | 1.26% | 5.67x |
| Zumiez | 5.19% | 5.65x |
| Journeys | 4.51% | 5.61x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Want to find more of the IHOP audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.02% | 6.43x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 6.08x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 3.39x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.57x |
| Chat Rooms | 0.03% | 2.21x |
| Franchising | 0.04% | 1.75x |
| Men's Fashion Shopping | 0.02% | 1.70x |
| Kansas City News | 1.86% | 1.61x |
| Franco-African Cluster | 0.02% | 1.61x |
| Los Angeles Cluster | 0.04% | 1.56x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Want to see more of the Content Affinities the IHOP audience visits?
Sign Up
DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the IHOP audience?
Sign Up