Dstillery Audiences

IHOP

Audience Size: 380.6 Thousand Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 380.6 thousand unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.12% 1.72x
Readers of Mexican Content 3.67% 1.72x
Readers of Argentinian Content 3.10% 1.66x
Readers of South American Content 3.18% 1.65x
Readers of Hispanic Content 2.94% 1.57x
Sprint Customers 0.03% 1.57x
Readers of Nicaraguan Content 3.14% 1.50x
Readers of Puerto Rican Content 2.94% 1.49x
Restaurant Supply Shoppers 0.16% 1.48x
Readers of Belizean Content 3.18% 1.48x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 5.83x
Lorna Jane 0.10% 5.09x
Express Outlets 0.48% 5.01x
Free People 0.62% 4.82x
Lane Bryant 2.88% 4.67x
Topshop 0.02% 4.63x
Uniqlo 0.15% 4.56x
Forever 21 1.44% 4.49x
Mens Wearhouse 4.36% 4.45x
Tommy Bahama 0.52% 4.40x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Canada Shopping - Lifestyle and Mommy Blogs.

Content Affinity Composition Index
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 3.87x
Canadian Healthcare 0.08% 3.66x
Feminism 0.12% 3.51x
Audio Clips & Sound Effects 0.06% 3.49x
Weather Information 0.12% 3.44x
Reproductive Health 0.08% 3.39x
Latin American News 0.86% 3.28x
Canadian News 0.08% 3.24x
Accounting 0.29% 3.19x
Cub & Girl Scouts 0.09% 3.16x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male