Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 380.6 thousand unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.12% | 1.72x |
| Readers of Mexican Content | 3.67% | 1.72x |
| Readers of Argentinian Content | 3.10% | 1.66x |
| Readers of South American Content | 3.18% | 1.65x |
| Readers of Hispanic Content | 2.94% | 1.57x |
| Sprint Customers | 0.03% | 1.57x |
| Readers of Nicaraguan Content | 3.14% | 1.50x |
| Readers of Puerto Rican Content | 2.94% | 1.49x |
| Restaurant Supply Shoppers | 0.16% | 1.48x |
| Readers of Belizean Content | 3.18% | 1.48x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.02% | 5.83x |
| Lorna Jane | 0.10% | 5.09x |
| Express Outlets | 0.48% | 5.01x |
| Free People | 0.62% | 4.82x |
| Lane Bryant | 2.88% | 4.67x |
| Topshop | 0.02% | 4.63x |
| Uniqlo | 0.15% | 4.56x |
| Forever 21 | 1.44% | 4.49x |
| Mens Wearhouse | 4.36% | 4.45x |
| Tommy Bahama | 0.52% | 4.40x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Canada Shopping - Lifestyle and Mommy Blogs.
| Content Affinity | Composition | Index |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.07% | 3.87x |
| Canadian Healthcare | 0.08% | 3.66x |
| Feminism | 0.12% | 3.51x |
| Audio Clips & Sound Effects | 0.06% | 3.49x |
| Weather Information | 0.12% | 3.44x |
| Reproductive Health | 0.08% | 3.39x |
| Latin American News | 0.86% | 3.28x |
| Canadian News | 0.08% | 3.24x |
| Accounting | 0.29% | 3.19x |
| Cub & Girl Scouts | 0.09% | 3.16x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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