Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 202.6 thousand unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Readers of El Salvadoran Content.
| Interest | Composition | Index |
| Readers of El Salvadoran Content | 3.91% | 1.79x |
| Readers of South American Content | 3.34% | 1.74x |
| Urban Movie Channel Watchers | 4.95% | 1.67x |
| Readers of Colombian Content | 3.57% | 1.63x |
| Dieters | 2.76% | 1.61x |
| Sprint Customers | 0.03% | 1.57x |
| Colombia Trip Planners | 3.45% | 1.56x |
| Caribbean Trip Planners | 2.88% | 1.56x |
| Wedding Registrants | 2.19% | 1.55x |
| Readers of Jamaican Content | 2.76% | 1.54x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 6.80x |
| Lorna Jane | 0.14% | 5.96x |
| Express Outlets | 0.69% | 5.03x |
| Abercrombie & Fitch | 0.20% | 4.52x |
| Tommy Bahama | 0.63% | 4.37x |
| Lane Bryant | 3.32% | 4.34x |
| Hollister | 2.62% | 4.22x |
| Madewell | 0.74% | 4.22x |
| Aeropostale | 3.64% | 4.20x |
| Michael Kors | 2.13% | 4.19x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Online Games for Kids.
| Content Affinity | Composition | Index |
| Online Games for Kids | 0.58% | 6.06x |
| New York City Education & News Cluster | 0.46% | 5.80x |
| Motorsports | 0.20% | 4.20x |
| Video Content Sites | 0.23% | 3.88x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.07% | 3.87x |
| Ancestry & Memorial Researchers | 0.16% | 3.55x |
| Audio Clips & Sound Effects | 0.06% | 3.49x |
| Central & South American News | 0.21% | 3.38x |
| China Cluster | 0.17% | 3.28x |
| Smart Travel | 0.26% | 3.09x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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