Dstillery Audiences

IHOP

Audience Size: 1.9 Million Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 2.02x
Readers of Cuban Content 2.41% 1.45x
Readers of South American Content 2.91% 1.44x
Readers of Mexican Content 3.09% 1.40x
Texas State Fairs 2.97% 1.38x
Readers of Caribbean Content 2.93% 1.38x
Readers of Puerto Rican Content 2.78% 1.37x
Readers of Honduran Content 3.14% 1.37x
Readers of Panamanian Content 2.64% 1.34x
Readers of Dominican Republic Content 2.81% 1.34x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.28% 6.95x
Topshop 0.43% 6.01x
Lorna Jane 0.53% 5.86x
Charlotte Russe 2.95% 5.56x
Uniqlo 1.66% 5.49x
Express Outlets 1.14% 5.38x
Abercrombie & Fitch 1.18% 5.27x
Forever 21 5.23% 5.27x
Lane Bryant 4.99% 5.18x
Hollister 5.16% 5.10x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.04% 4.28x
Teaching Abroad 0.03% 3.86x
London Tourism 0.02% 3.35x
Scotland Travel 0.03% 3.12x
Southern California Cluster 0.06% 2.95x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 2.92x
Home Improvement Contractor 0.04% 2.80x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.69x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.67x
South Carolina Travel 0.02% 2.47x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female