Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.57x |
| Houston Activity Researchers | 2.31% | 1.48x |
| Texas County and Local Fair Visitors | 3.96% | 1.45x |
| Texas Trip Planners | 4.33% | 1.42x |
| South West State Fair Visitors | 3.76% | 1.36x |
| Texas AM Aggies Fans | 2.90% | 1.35x |
| Dallas Mavericks Fans | 2.61% | 1.35x |
| Oklahoma Sooners Fans | 3.53% | 1.34x |
| Readers of Mexican Content | 3.37% | 1.34x |
| Texas Longhorn Fans | 2.93% | 1.34x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 4.23x |
| Lorna Jane | 0.31% | 2.59x |
| Abercrombie & Fitch | 0.31% | 2.38x |
| Joe's Jeans | 0.07% | 2.38x |
| Forever 21 | 2.95% | 2.36x |
| Charlotte Russe | 0.37% | 2.36x |
| Lane Bryant | 4.33% | 2.36x |
| Buckle | 4.90% | 2.33x |
| Topshop | 0.05% | 2.30x |
| Aeropostale | 4.16% | 2.29x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.07% | 5.75x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.04% | 5.37x |
| National Parks | 0.05% | 5.06x |
| English as a Second Language | 0.05% | 4.50x |
| Education Cluster | 0.06% | 4.38x |
| Local & Travel England - Northern England | 0.03% | 3.96x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.07% | 3.87x |
| Healthcare Jobs | 0.03% | 3.78x |
| Vegans & Animal Welfare | 0.05% | 3.64x |
| Virginia Athletics | 0.03% | 3.63x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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