Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 856.4 thousand unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 0.06% | 2.63x |
| Burger Enthusiast | 0.10% | 2.40x |
| Pantry Recipes Researchers | 0.06% | 2.32x |
| Hulu Users | 0.32% | 2.28x |
| True Crime Podcast Listeners | 0.12% | 1.72x |
| Texas Energy Providers | 4.06% | 1.71x |
| Texas State Fairs | 4.77% | 1.66x |
| Readers of Puerto Rican Content | 3.35% | 1.64x |
| Sprint Customers | 0.03% | 1.57x |
| Readers of South American Content | 3.13% | 1.50x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.10% | 6.52x |
| Express Outlets | 0.65% | 5.33x |
| Lorna Jane | 0.22% | 5.31x |
| Lane Bryant | 3.36% | 5.16x |
| Abercrombie & Fitch | 0.32% | 5.08x |
| The Childrens Place | 6.22% | 5.07x |
| Aeropostale | 4.21% | 5.03x |
| Gymboree | 3.25% | 5.02x |
| Forever 21 | 2.97% | 4.99x |
| Old Navy | 6.28% | 4.99x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Website Launchers.
| Content Affinity | Composition | Index |
| Website Launchers | 0.13% | 3.98x |
| International Development & Health | 0.09% | 3.50x |
| Audio Clips & Sound Effects | 0.06% | 3.49x |
| English as a Second Language | 0.13% | 3.18x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.06% | 3.17x |
| Serbia & Albania Cluster | 0.06% | 3.09x |
| Beach & Intimate Wear | 0.06% | 2.96x |
| Canada Business Cluster | 0.16% | 2.93x |
| Canadian News | 0.06% | 2.93x |
| College Sports | 0.19% | 2.87x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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