Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 451.4 thousand unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.57x |
| Readers of Argentinian Content | 2.85% | 1.48x |
| Texas County and Local Fair Visitors | 4.68% | 1.45x |
| Food Bank Researchers | 1.15% | 1.44x |
| Texas State Fairs | 4.79% | 1.44x |
| Texas Trip Planners | 4.74% | 1.41x |
| Little Rock Trip Planners | 4.14% | 1.38x |
| Readers of Cuban Content | 2.77% | 1.35x |
| Readers of Caribbean Content | 2.74% | 1.35x |
| Mobile Phone Purchase Intenders | 3.34% | 1.34x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Curious about what else the IHOP audience is interested in?
Sign Up
APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.19% | 3.55x |
| Aeropostale | 1.87% | 3.12x |
| Calvin Klein | 0.05% | 2.99x |
| Zumiez | 1.58% | 2.95x |
| Gymboree | 1.41% | 2.85x |
| Tommy Bahama | 0.34% | 2.82x |
| Victoria's Secret | 2.93% | 2.80x |
| Buckle | 1.94% | 2.80x |
| Express | 1.95% | 2.77x |
| Kate Spade | 0.56% | 2.74x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Want to find more of the IHOP audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 0.08% | 4.53x |
| Motorsports | 0.20% | 4.20x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.07% | 3.87x |
| Audio Clips & Sound Effects | 0.06% | 3.49x |
| Data Centers | 0.11% | 3.37x |
| Spanish Health & Wellness | 0.14% | 3.29x |
| Home Remodeling | 0.14% | 3.07x |
| Internet Service Provider Sites | 0.11% | 2.83x |
| Toys Shopping | 0.05% | 2.74x |
| Auto Body Upkeep & Repair Researchers | 0.05% | 2.74x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Want to see more of the Content Affinities the IHOP audience visits?
Sign Up
DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the IHOP audience?
Sign Up