Dstillery Audiences

IHOP

Audience Size: 2.4 Million Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 5.47x
Countdown to the Beach Travelers 0.02% 2.58x
Readers of Honduran Content 1.68% 1.36x
Hip Hop Fans 1.72% 1.28x
Readers of Dominican Republic Content 1.55% 1.27x
Blu-ray & DVD Movie Shoppers 0.16% 1.26x
Readers of Belizean Content 1.63% 1.26x
Dallas Cowboys Fans 1.69% 1.25x
Readers of El Salvadoran Content 1.54% 1.25x
Readers of Caribbean Content 1.58% 1.24x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Topshop.

Location Composition Index
Topshop 0.32% 7.00x
Express Outlets 0.92% 6.67x
Lorna Jane 0.49% 6.14x
Forever 21 4.93% 5.79x
Hollister 2.95% 5.73x
Charlotte Russe 2.89% 5.68x
The Childrens Place 5.91% 5.67x
Belk 1.26% 5.67x
Zumiez 5.19% 5.65x
Journeys 4.51% 5.61x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 6.43x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.08x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.39x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.57x
Chat Rooms 0.03% 2.21x
Franchising 0.04% 1.75x
Men's Fashion Shopping 0.02% 1.70x
Kansas City News 1.86% 1.61x
Franco-African Cluster 0.02% 1.61x
Los Angeles Cluster 0.04% 1.56x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male