Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 2.85% | 1.46x |
| Readers of El Salvadoran Content | 2.85% | 1.42x |
| Readers of Dominican Republic Content | 2.62% | 1.36x |
| Texas State Fairs | 3.28% | 1.35x |
| Readers of Caribbean Content | 2.72% | 1.34x |
| South West State Fair Visitors | 3.41% | 1.34x |
| Readers of Colombian Content | 2.60% | 1.32x |
| Readers of Nicaraguan Content | 2.55% | 1.32x |
| Readers of South American Content | 2.60% | 1.31x |
| Colombia Trip Planners | 2.67% | 1.30x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.32% | 6.66x |
| Topshop | 0.55% | 6.40x |
| Lorna Jane | 0.56% | 5.74x |
| Uniqlo | 1.72% | 5.29x |
| Charlotte Russe | 4.55% | 5.29x |
| Express Outlets | 1.14% | 5.21x |
| Abercrombie & Fitch | 2.49% | 5.18x |
| Levi Strauss | 1.38% | 5.11x |
| Forever 21 | 5.21% | 5.05x |
| Supreme | 0.11% | 5.00x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.08% | 3.80x |
| Cuba & Mexico Media | 0.09% | 2.82x |
| South Carolina Travel | 0.02% | 2.73x |
| Canada Online Shopping Cluster | 0.02% | 2.70x |
| Survival Guides | 0.02% | 2.36x |
| Local & Travel England - Northern England | 0.01% | 2.31x |
| Ontario Canada Cluster | 0.01% | 2.25x |
| Canadian Real Estate Researcher Cluster | 0.01% | 2.23x |
| Computer Printers | 0.04% | 2.20x |
| Canadian Lifestyle | 0.03% | 2.15x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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