Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 0.06% | 3.13x |
| Shelf-Stable Food Content Readers | 0.06% | 2.30x |
| True Crime Podcast Listeners | 0.12% | 1.72x |
| Military Servicemembers & Veterans | 3.76% | 1.67x |
| Sprint Customers | 0.03% | 1.57x |
| Astronomy Enthusiasts | 2.73% | 1.51x |
| United Kingdom News Readers | 2.16% | 1.51x |
| Conservative News Readers | 2.51% | 1.51x |
| Arizona Wildcats Fans | 2.66% | 1.51x |
| Turkey Trip Planners | 2.54% | 1.50x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Curious about what else the IHOP audience is interested in?
Sign Up
APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.21% | 7.25x |
| Lorna Jane | 0.44% | 6.38x |
| Charlotte Russe | 1.71% | 5.90x |
| Topshop | 0.30% | 5.77x |
| Express Outlets | 1.05% | 5.74x |
| Abercrombie & Fitch | 0.53% | 5.72x |
| Uniqlo | 1.37% | 5.53x |
| Lane Bryant | 4.71% | 5.48x |
| Forever 21 | 4.75% | 5.46x |
| Hollister | 4.74% | 5.40x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Want to find more of the IHOP audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.08% | 3.88x |
| Holistic Medicine | 0.06% | 3.83x |
| Cuba & Mexico Media | 0.09% | 3.79x |
| Higher-End Fashion Brands | 0.06% | 3.77x |
| Right Wing Blogs - Political Activism | 0.06% | 3.67x |
| Audio Clips & Sound Effects | 0.06% | 3.49x |
| Meeting Planning & Hotels | 0.06% | 3.40x |
| Writing Resources | 0.13% | 2.96x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.28% | 2.94x |
| International Development & Health | 0.09% | 2.84x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Want to see more of the Content Affinities the IHOP audience visits?
Sign Up
DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the IHOP audience?
Sign Up