Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 895.9 thousand unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.74% | 1.35x |
| Readers of Panamanian Content | 1.70% | 1.34x |
| Readers of El Salvadoran Content | 1.81% | 1.34x |
| Colombia Trip Planners | 1.93% | 1.31x |
| Readers of South American Content | 1.76% | 1.30x |
| Readers of Mexican Content | 1.91% | 1.29x |
| Readers of Guatemalan Content | 1.77% | 1.28x |
| Readers of Honduran Content | 3.90% | 1.28x |
| Readers of Caribbean Content | 1.69% | 1.25x |
| Readers of Nicaraguan Content | 1.61% | 1.25x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.36% | 12.10x |
| Aeropostale | 2.61% | 8.62x |
| Saint Laurent Paris | 0.51% | 8.05x |
| Charlotte Russe | 1.32% | 8.03x |
| Journeys | 1.76% | 7.74x |
| Dressbarn | 2.52% | 7.72x |
| Lorna Jane | 0.34% | 7.68x |
| Hollister | 1.02% | 7.68x |
| Forever 21 | 2.31% | 7.59x |
| Lane Bryant | 2.69% | 7.53x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 0.60% | 1.81x |
| Assorted Topics #11841 (Safari, Health, Wellness, Sports) | 0.03% | 1.60x |
| Texas Sporting & Outdoors Cluster | 0.04% | 1.60x |
| Memphis News | 0.11% | 1.60x |
| Northern Texas Cluster | 0.59% | 1.58x |
| Apartment & Community Real Estate Researchers | 0.03% | 1.58x |
| Caribbean Cluster | 0.18% | 1.55x |
| South Carolina News | 0.97% | 1.50x |
| Savannah Georgia News | 0.24% | 1.49x |
| Tattoos & Costumes | 0.03% | 1.48x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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