Dstillery Audiences

IHOP

Audience Size: 1.1 Million Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.57x
Houston Activity Researchers 2.31% 1.48x
Texas County and Local Fair Visitors 3.96% 1.45x
Texas Trip Planners 4.33% 1.42x
South West State Fair Visitors 3.76% 1.36x
Texas AM Aggies Fans 2.90% 1.35x
Dallas Mavericks Fans 2.61% 1.35x
Oklahoma Sooners Fans 3.53% 1.34x
Readers of Mexican Content 3.37% 1.34x
Texas Longhorn Fans 2.93% 1.34x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 4.23x
Lorna Jane 0.31% 2.59x
Abercrombie & Fitch 0.31% 2.38x
Joe's Jeans 0.07% 2.38x
Forever 21 2.95% 2.36x
Charlotte Russe 0.37% 2.36x
Lane Bryant 4.33% 2.36x
Buckle 4.90% 2.33x
Topshop 0.05% 2.30x
Aeropostale 4.16% 2.29x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.07% 5.75x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.04% 5.37x
National Parks 0.05% 5.06x
English as a Second Language 0.05% 4.50x
Education Cluster 0.06% 4.38x
Local & Travel England - Northern England 0.03% 3.96x
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 3.87x
Healthcare Jobs 0.03% 3.78x
Vegans & Animal Welfare 0.05% 3.64x
Virginia Athletics 0.03% 3.63x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male