Dstillery Audiences

IHOP

Audience Size: 1.9 Million Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.58x
Family Adventures Travelers 0.03% 1.48x
Hip Hop Fans 1.74% 1.40x
Work Comes First Travelers 0.08% 1.40x
Readers of Honduran Content 4.08% 1.38x
Readers of El Salvadoran Content 1.88% 1.38x
Readers of Caribbean Content 2.05% 1.37x
Readers of Mexican Content 1.99% 1.36x
Readers of African American Content 1.35% 1.36x
Readers of Guatemalan Content 1.87% 1.36x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Express Outlets.

Location Composition Index
Express Outlets 0.54% 9.76x
Aeropostale 3.21% 7.38x
Charlotte Russe 1.92% 7.23x
Michael Kors 1.83% 7.19x
Hollister 1.81% 7.05x
Dressbarn 3.87% 6.99x
Lorna Jane 0.57% 6.97x
Journeys 3.03% 6.96x
Zara 2.17% 6.91x
Forever 21 3.68% 6.85x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Parenting & Nutrition.

Content Affinity Composition Index
Parenting & Nutrition 0.02% 3.38x
Content Streamers & Downloaders 0.02% 2.71x
South Carolina Travel 0.04% 2.18x
New Mexico News 0.67% 2.03x
Survey Websites 0.01% 1.95x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.88x
Consumer Rewards 0.06% 1.86x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.85x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.84x
Electronic Document Assembly 0.04% 1.83x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female