Dstillery Audiences

IHOP

Audience Size: 287.6 Thousand Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 287.6 thousand unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.10% 2.43x
Wireless Headphone Researchers 0.20% 2.33x
Texas Activity Researchers 0.61% 1.94x
Cholesterol Researchers 0.34% 1.70x
Office Supply Shoppers 0.74% 1.69x
Texas Trip Planners 2.99% 1.63x
Executive Travelers 0.44% 1.61x
International Womens Day Researchers 1.75% 1.59x
Southern Central Voters 3.40% 1.57x
Sprint Customers 0.03% 1.57x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 5.76x
Joe's Jeans 0.03% 4.75x
Express Outlets 0.36% 4.58x
Buckle 2.38% 4.44x
The Childrens Place 2.43% 4.38x
Belk 0.65% 4.35x
Mens Wearhouse 2.51% 4.35x
Lane Bryant 1.68% 4.30x
Express 2.41% 4.25x
Dressbarn 1.42% 4.23x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.09% 4.11x
Watches Retail 0.08% 3.93x
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 3.87x
New England & Ivy League Sports 0.07% 3.35x
Cakes & Sweets 0.06% 3.24x
Medical Diagnostics 0.10% 3.20x
Unique & Personalized Fashion 0.06% 3.20x
Law School 0.07% 3.06x
Healthcare - Doctors & Diagnosis 0.06% 2.96x
New England Universities 0.07% 2.91x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male