Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 279 thousand unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.15% | 2.47x |
| Harvard University Fans | 0.45% | 2.19x |
| Online Grammar Tool Users | 0.35% | 2.15x |
| Gas Discount Researchers | 0.40% | 2.08x |
| Gift Card Researchers | 0.75% | 2.05x |
| Beard Care Researchers | 0.65% | 1.92x |
| Pet Medication Shoppers | 1.15% | 1.86x |
| Bed & Bath Shoppers | 1.00% | 1.83x |
| Furniture Shoppers | 0.90% | 1.83x |
| Healthy Diet Recipe Researchers | 0.65% | 1.82x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.64% | 9.26x |
| Brooks Brothers | 0.67% | 7.26x |
| Calvin Klein | 0.18% | 6.60x |
| The Childrens Place | 1.45% | 6.48x |
| Lane Bryant | 1.50% | 6.46x |
| Mens Wearhouse | 2.47% | 6.41x |
| Tommy Bahama | 0.76% | 6.31x |
| Forever 21 | 1.05% | 6.23x |
| Charlotte Russe | 0.68% | 6.22x |
| Aeropostale | 2.31% | 6.18x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.09% | 4.11x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.07% | 3.87x |
| Conservatives & Conspiracies | 0.15% | 3.63x |
| Vancouver British Columbia Locals Cluster | 0.20% | 3.51x |
| Peru Media | 0.25% | 3.46x |
| Utah Cluster | 1.05% | 3.38x |
| New England & Ivy League Sports | 0.07% | 3.35x |
| Children's Learning Tools | 0.25% | 3.11x |
| Korea Cluster | 0.15% | 3.11x |
| Tahoe & Reno Tourism | 0.25% | 2.96x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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