Dstillery Audiences

IHOP

Audience Size: 2.3 Million Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 5.47x
Countdown to the Beach Travelers 0.02% 2.58x
South West State Fair Visitors 3.76% 1.46x
South State Fair Visitors 3.32% 1.31x
Readers of Mexican Content 2.29% 1.22x
Santa Cruz Trip Planners 2.88% 1.20x
Readers of Honduran Content 2.15% 1.20x
Dallas Trip Planners 2.88% 1.20x
Oklahoma State Cowboys Fans 2.55% 1.18x
Readers of Nicaraguan Content 2.14% 1.18x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Topshop.

Location Composition Index
Topshop 0.54% 6.40x
Lorna Jane 0.47% 5.51x
Express Outlets 1.06% 5.39x
Joe's Jeans 0.30% 5.32x
Uniqlo 1.50% 5.25x
Charlotte Russe 4.32% 5.10x
Abercrombie & Fitch 2.86% 5.01x
Journeys 5.20% 5.00x
Forever 21 4.79% 4.99x
Levi Strauss 1.58% 4.97x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.06% 3.17x
Flags & Trump 0.01% 2.97x
Content Streamers & Downloaders 0.01% 2.82x
London Tourism & Events 0.04% 2.56x
Humor & Entertainment 0.12% 2.30x
Online Learning 0.02% 2.28x
Audio Clips & Sound Effects 0.08% 2.03x
Central California Cluster 0.77% 2.02x
Drawing & Animation 0.02% 1.99x
Survival Guides 0.02% 1.88x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male