Dstillery Audiences

IHOP

Audience Size: 451.4 Thousand Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 451.4 thousand unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.03% 1.57x
Readers of Argentinian Content 2.85% 1.48x
Texas County and Local Fair Visitors 4.68% 1.45x
Food Bank Researchers 1.15% 1.44x
Texas State Fairs 4.79% 1.44x
Texas Trip Planners 4.74% 1.41x
Little Rock Trip Planners 4.14% 1.38x
Readers of Cuban Content 2.77% 1.35x
Readers of Caribbean Content 2.74% 1.35x
Mobile Phone Purchase Intenders 3.34% 1.34x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.19% 3.55x
Aeropostale 1.87% 3.12x
Calvin Klein 0.05% 2.99x
Zumiez 1.58% 2.95x
Gymboree 1.41% 2.85x
Tommy Bahama 0.34% 2.82x
Victoria's Secret 2.93% 2.80x
Buckle 1.94% 2.80x
Express 1.95% 2.77x
Kate Spade 0.56% 2.74x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.08% 4.53x
Motorsports 0.20% 4.20x
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 3.87x
Audio Clips & Sound Effects 0.06% 3.49x
Data Centers 0.11% 3.37x
Spanish Health & Wellness 0.14% 3.29x
Home Remodeling 0.14% 3.07x
Internet Service Provider Sites 0.11% 2.83x
Toys Shopping 0.05% 2.74x
Auto Body Upkeep & Repair Researchers 0.05% 2.74x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male