Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 830.6 thousand unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 1.74x |
| Wireless Headphone Researchers | 0.05% | 1.72x |
| Latin TV Enthusiasts | 4.29% | 1.60x |
| Sprint Customers | 0.03% | 1.57x |
| Keto Recipe Researchers | 1.32% | 1.45x |
| Texas County and Local Fair Visitors | 3.78% | 1.41x |
| Business Accounting Software Researchers | 1.37% | 1.38x |
| Reggaeton Fans | 3.04% | 1.36x |
| Readers of Argentinian Content | 3.20% | 1.36x |
| Sweepstakes Enthusiasts | 2.64% | 1.35x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 4.05x |
| Lorna Jane | 0.48% | 2.86x |
| Joe's Jeans | 0.10% | 2.65x |
| Forever 21 | 4.68% | 2.48x |
| Zumiez | 6.09% | 2.45x |
| Lane Bryant | 6.65% | 2.42x |
| Abercrombie & Fitch | 0.45% | 2.38x |
| Aeropostale | 6.78% | 2.36x |
| Buckle | 7.88% | 2.34x |
| Hollister | 4.84% | 2.34x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Canada Shopping - Lifestyle and Mommy Blogs.
| Content Affinity | Composition | Index |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.07% | 3.87x |
| Grilling | 0.08% | 3.48x |
| Data, Analytics & Coding | 0.18% | 3.23x |
| Alaska Cluster | 0.08% | 3.14x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.08% | 2.77x |
| RPG Games | 0.13% | 2.68x |
| Peru Media | 0.15% | 2.62x |
| US Soccer | 0.05% | 2.47x |
| Party Suppliers | 0.04% | 2.46x |
| Science Education & Resources | 0.33% | 2.43x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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