Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 276.3 thousand unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Holiday Season Sporting Goods Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Sporting Goods Deal Shoppers | 2.90% | 1.59x |
| Executive and C-Suite | 1.57% | 1.58x |
| Sprint Customers | 0.03% | 1.57x |
| Texas AM Aggies Fans | 3.40% | 1.56x |
| Florida Trip Planners | 3.35% | 1.54x |
| F1 Racing Enthusiasts | 3.10% | 1.53x |
| Marines | 2.36% | 1.53x |
| Arizona Trip Planners | 3.49% | 1.53x |
| Boston Trip Planners | 1.72% | 1.53x |
| Orlando Trip Planners | 3.79% | 1.52x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 6.11x |
| Topshop | 0.03% | 5.14x |
| Lorna Jane | 0.13% | 5.10x |
| Abercrombie & Fitch | 0.24% | 4.95x |
| Express Outlets | 0.72% | 4.92x |
| Saint Laurent Paris | 0.11% | 4.72x |
| Forever 21 | 2.19% | 4.65x |
| Lane Bryant | 3.63% | 4.57x |
| Mens Wearhouse | 5.06% | 4.55x |
| Madewell | 0.78% | 4.54x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Nursing.
| Content Affinity | Composition | Index |
| Nursing | 0.15% | 4.59x |
| Spanish Lifestyle & Health | 0.15% | 4.21x |
| Motorsports | 0.20% | 4.20x |
| Trucks | 0.15% | 3.97x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.07% | 3.87x |
| Motorcycle Racing Researchers | 0.15% | 3.53x |
| Medical Journals | 0.15% | 3.51x |
| Audio Clips & Sound Effects | 0.06% | 3.49x |
| Oil & Energy | 0.10% | 3.45x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.25% | 3.39x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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