Dstillery Audiences

IHOP

Audience Size: 1.6 Million Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 0.06% 3.13x
Shelf-Stable Food Content Readers 0.06% 2.30x
True Crime Podcast Listeners 0.12% 1.72x
Military Servicemembers & Veterans 3.76% 1.67x
Sprint Customers 0.03% 1.57x
Astronomy Enthusiasts 2.73% 1.51x
United Kingdom News Readers 2.16% 1.51x
Conservative News Readers 2.51% 1.51x
Arizona Wildcats Fans 2.66% 1.51x
Turkey Trip Planners 2.54% 1.50x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.21% 7.25x
Lorna Jane 0.44% 6.38x
Charlotte Russe 1.71% 5.90x
Topshop 0.30% 5.77x
Express Outlets 1.05% 5.74x
Abercrombie & Fitch 0.53% 5.72x
Uniqlo 1.37% 5.53x
Lane Bryant 4.71% 5.48x
Forever 21 4.75% 5.46x
Hollister 4.74% 5.40x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 3.88x
Holistic Medicine 0.06% 3.83x
Cuba & Mexico Media 0.09% 3.79x
Higher-End Fashion Brands 0.06% 3.77x
Right Wing Blogs - Political Activism 0.06% 3.67x
Audio Clips & Sound Effects 0.06% 3.49x
Meeting Planning & Hotels 0.06% 3.40x
Writing Resources 0.13% 2.96x
Assorted Topics (Car News, Animals, Viral Media) 0.28% 2.94x
International Development & Health 0.09% 2.84x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male