Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.02% | 5.47x |
| Countdown to the Beach Travelers | 0.02% | 2.58x |
| South West State Fair Visitors | 3.76% | 1.46x |
| South State Fair Visitors | 3.32% | 1.31x |
| Readers of Mexican Content | 2.29% | 1.22x |
| Santa Cruz Trip Planners | 2.88% | 1.20x |
| Readers of Honduran Content | 2.15% | 1.20x |
| Dallas Trip Planners | 2.88% | 1.20x |
| Oklahoma State Cowboys Fans | 2.55% | 1.18x |
| Readers of Nicaraguan Content | 2.14% | 1.18x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.54% | 6.40x |
| Lorna Jane | 0.47% | 5.51x |
| Express Outlets | 1.06% | 5.39x |
| Joe's Jeans | 0.30% | 5.32x |
| Uniqlo | 1.50% | 5.25x |
| Charlotte Russe | 4.32% | 5.10x |
| Abercrombie & Fitch | 2.86% | 5.01x |
| Journeys | 5.20% | 5.00x |
| Forever 21 | 4.79% | 4.99x |
| Levi Strauss | 1.58% | 4.97x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.06% | 3.17x |
| Flags & Trump | 0.01% | 2.97x |
| Content Streamers & Downloaders | 0.01% | 2.82x |
| London Tourism & Events | 0.04% | 2.56x |
| Humor & Entertainment | 0.12% | 2.30x |
| Online Learning | 0.02% | 2.28x |
| Audio Clips & Sound Effects | 0.08% | 2.03x |
| Central California Cluster | 0.77% | 2.02x |
| Drawing & Animation | 0.02% | 1.99x |
| Survival Guides | 0.02% | 1.88x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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