Dstillery Audiences

IHOP

Audience Size: 895.9 Thousand Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 895.9 thousand unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.74% 1.35x
Readers of Panamanian Content 1.70% 1.34x
Readers of El Salvadoran Content 1.81% 1.34x
Colombia Trip Planners 1.93% 1.31x
Readers of South American Content 1.76% 1.30x
Readers of Mexican Content 1.91% 1.29x
Readers of Guatemalan Content 1.77% 1.28x
Readers of Honduran Content 3.90% 1.28x
Readers of Caribbean Content 1.69% 1.25x
Readers of Nicaraguan Content 1.61% 1.25x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Express Outlets.

Location Composition Index
Express Outlets 0.36% 12.10x
Aeropostale 2.61% 8.62x
Saint Laurent Paris 0.51% 8.05x
Charlotte Russe 1.32% 8.03x
Journeys 1.76% 7.74x
Dressbarn 2.52% 7.72x
Lorna Jane 0.34% 7.68x
Hollister 1.02% 7.68x
Forever 21 2.31% 7.59x
Lane Bryant 2.69% 7.53x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is New Mexico News.

Content Affinity Composition Index
New Mexico News 0.60% 1.81x
Assorted Topics #11841 (Safari, Health, Wellness, Sports) 0.03% 1.60x
Texas Sporting & Outdoors Cluster 0.04% 1.60x
Memphis News 0.11% 1.60x
Northern Texas Cluster 0.59% 1.58x
Apartment & Community Real Estate Researchers 0.03% 1.58x
Caribbean Cluster 0.18% 1.55x
South Carolina News 0.97% 1.50x
Savannah Georgia News 0.24% 1.49x
Tattoos & Costumes 0.03% 1.48x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male