Dstillery Audiences

IHOP

Audience Size: 279 Thousand Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 279 thousand unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.15% 2.47x
Harvard University Fans 0.45% 2.19x
Online Grammar Tool Users 0.35% 2.15x
Gas Discount Researchers 0.40% 2.08x
Gift Card Researchers 0.75% 2.05x
Beard Care Researchers 0.65% 1.92x
Pet Medication Shoppers 1.15% 1.86x
Bed & Bath Shoppers 1.00% 1.83x
Furniture Shoppers 0.90% 1.83x
Healthy Diet Recipe Researchers 0.65% 1.82x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Express Outlets.

Location Composition Index
Express Outlets 0.64% 9.26x
Brooks Brothers 0.67% 7.26x
Calvin Klein 0.18% 6.60x
The Childrens Place 1.45% 6.48x
Lane Bryant 1.50% 6.46x
Mens Wearhouse 2.47% 6.41x
Tommy Bahama 0.76% 6.31x
Forever 21 1.05% 6.23x
Charlotte Russe 0.68% 6.22x
Aeropostale 2.31% 6.18x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.09% 4.11x
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 3.87x
Conservatives & Conspiracies 0.15% 3.63x
Vancouver British Columbia Locals Cluster 0.20% 3.51x
Peru Media 0.25% 3.46x
Utah Cluster 1.05% 3.38x
New England & Ivy League Sports 0.07% 3.35x
Children's Learning Tools 0.25% 3.11x
Korea Cluster 0.15% 3.11x
Tahoe & Reno Tourism 0.25% 2.96x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female