Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 287.6 thousand unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.10% | 2.43x |
| Wireless Headphone Researchers | 0.20% | 2.33x |
| Texas Activity Researchers | 0.61% | 1.94x |
| Cholesterol Researchers | 0.34% | 1.70x |
| Office Supply Shoppers | 0.74% | 1.69x |
| Texas Trip Planners | 2.99% | 1.63x |
| Executive Travelers | 0.44% | 1.61x |
| International Womens Day Researchers | 1.75% | 1.59x |
| Southern Central Voters | 3.40% | 1.57x |
| Sprint Customers | 0.03% | 1.57x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.76x |
| Joe's Jeans | 0.03% | 4.75x |
| Express Outlets | 0.36% | 4.58x |
| Buckle | 2.38% | 4.44x |
| The Childrens Place | 2.43% | 4.38x |
| Belk | 0.65% | 4.35x |
| Mens Wearhouse | 2.51% | 4.35x |
| Lane Bryant | 1.68% | 4.30x |
| Express | 2.41% | 4.25x |
| Dressbarn | 1.42% | 4.23x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.09% | 4.11x |
| Watches Retail | 0.08% | 3.93x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.07% | 3.87x |
| New England & Ivy League Sports | 0.07% | 3.35x |
| Cakes & Sweets | 0.06% | 3.24x |
| Medical Diagnostics | 0.10% | 3.20x |
| Unique & Personalized Fashion | 0.06% | 3.20x |
| Law School | 0.07% | 3.06x |
| Healthcare - Doctors & Diagnosis | 0.06% | 2.96x |
| New England Universities | 0.07% | 2.91x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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