Dstillery Audiences

IHOP

Audience Size: 2.2 Million Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 2.85% 1.46x
Readers of El Salvadoran Content 2.85% 1.42x
Readers of Dominican Republic Content 2.62% 1.36x
Texas State Fairs 3.28% 1.35x
Readers of Caribbean Content 2.72% 1.34x
South West State Fair Visitors 3.41% 1.34x
Readers of Colombian Content 2.60% 1.32x
Readers of Nicaraguan Content 2.55% 1.32x
Readers of South American Content 2.60% 1.31x
Colombia Trip Planners 2.67% 1.30x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.32% 6.66x
Topshop 0.55% 6.40x
Lorna Jane 0.56% 5.74x
Uniqlo 1.72% 5.29x
Charlotte Russe 4.55% 5.29x
Express Outlets 1.14% 5.21x
Abercrombie & Fitch 2.49% 5.18x
Levi Strauss 1.38% 5.11x
Forever 21 5.21% 5.05x
Supreme 0.11% 5.00x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.08% 3.80x
Cuba & Mexico Media 0.09% 2.82x
South Carolina Travel 0.02% 2.73x
Canada Online Shopping Cluster 0.02% 2.70x
Survival Guides 0.02% 2.36x
Local & Travel England - Northern England 0.01% 2.31x
Ontario Canada Cluster 0.01% 2.25x
Canadian Real Estate Researcher Cluster 0.01% 2.23x
Computer Printers 0.04% 2.20x
Canadian Lifestyle 0.03% 2.15x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male