Dstillery Audiences

IHOP

Audience Size: 276.3 Thousand Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 276.3 thousand unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Holiday Season Sporting Goods Deal Shoppers.

Interest Composition Index
Holiday Season Sporting Goods Deal Shoppers 2.90% 1.59x
Executive and C-Suite 1.57% 1.58x
Sprint Customers 0.03% 1.57x
Texas AM Aggies Fans 3.40% 1.56x
Florida Trip Planners 3.35% 1.54x
F1 Racing Enthusiasts 3.10% 1.53x
Marines 2.36% 1.53x
Arizona Trip Planners 3.49% 1.53x
Boston Trip Planners 1.72% 1.53x
Orlando Trip Planners 3.79% 1.52x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 6.11x
Topshop 0.03% 5.14x
Lorna Jane 0.13% 5.10x
Abercrombie & Fitch 0.24% 4.95x
Express Outlets 0.72% 4.92x
Saint Laurent Paris 0.11% 4.72x
Forever 21 2.19% 4.65x
Lane Bryant 3.63% 4.57x
Mens Wearhouse 5.06% 4.55x
Madewell 0.78% 4.54x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Nursing.

Content Affinity Composition Index
Nursing 0.15% 4.59x
Spanish Lifestyle & Health 0.15% 4.21x
Motorsports 0.20% 4.20x
Trucks 0.15% 3.97x
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 3.87x
Motorcycle Racing Researchers 0.15% 3.53x
Medical Journals 0.15% 3.51x
Audio Clips & Sound Effects 0.06% 3.49x
Oil & Energy 0.10% 3.45x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.25% 3.39x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male