Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.58x |
| Family Adventures Travelers | 0.03% | 1.48x |
| Hip Hop Fans | 1.74% | 1.40x |
| Work Comes First Travelers | 0.08% | 1.40x |
| Readers of Honduran Content | 4.08% | 1.38x |
| Readers of El Salvadoran Content | 1.88% | 1.38x |
| Readers of Caribbean Content | 2.05% | 1.37x |
| Readers of Mexican Content | 1.99% | 1.36x |
| Readers of African American Content | 1.35% | 1.36x |
| Readers of Guatemalan Content | 1.87% | 1.36x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.54% | 9.76x |
| Aeropostale | 3.21% | 7.38x |
| Charlotte Russe | 1.92% | 7.23x |
| Michael Kors | 1.83% | 7.19x |
| Hollister | 1.81% | 7.05x |
| Dressbarn | 3.87% | 6.99x |
| Lorna Jane | 0.57% | 6.97x |
| Journeys | 3.03% | 6.96x |
| Zara | 2.17% | 6.91x |
| Forever 21 | 3.68% | 6.85x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Parenting & Nutrition.
| Content Affinity | Composition | Index |
| Parenting & Nutrition | 0.02% | 3.38x |
| Content Streamers & Downloaders | 0.02% | 2.71x |
| South Carolina Travel | 0.04% | 2.18x |
| New Mexico News | 0.67% | 2.03x |
| Survey Websites | 0.01% | 1.95x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 1.88x |
| Consumer Rewards | 0.06% | 1.86x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.85x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.84x |
| Electronic Document Assembly | 0.04% | 1.83x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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