Explore the IHOP Audience
Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the IHOP audience.
INTERESTS
The IHOP audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IHOP audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.58x |
| Readers of Honduran Content | 2.03% | 1.23x |
| Caribbean Trip Planners | 1.80% | 1.21x |
| Readers of El Salvadoran Content | 1.49% | 1.20x |
| Readers of Caribbean Content | 1.65% | 1.20x |
| Dallas Trip Planners | 1.80% | 1.19x |
| Reggaeton Fans | 2.09% | 1.18x |
| Dallas Cowboys Fans | 1.48% | 1.18x |
| Readers of Dominican Republic Content | 1.42% | 1.17x |
| Commercial Truck Researchers | 1.19% | 1.17x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
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APPAREL RETAILERS
The IHOP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IHOP audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.78% | 7.77x |
| Aeropostale | 3.08% | 6.88x |
| Lorna Jane | 0.57% | 6.81x |
| Topshop | 0.14% | 6.53x |
| The Childrens Place | 5.35% | 6.48x |
| Journeys | 3.82% | 6.47x |
| Gymboree | 2.76% | 6.45x |
| Michael Kors | 2.09% | 6.41x |
| Charlotte Russe | 2.08% | 6.41x |
| Belk | 1.49% | 6.40x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IHOP audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 3.10x |
| Bulgaria Cluster | 0.02% | 2.44x |
| Scientology | 0.02% | 2.43x |
| Franco-African Cluster | 0.03% | 2.26x |
| Survival Guides | 0.03% | 2.23x |
| French Education | 0.02% | 2.02x |
| Texas Sporting & Outdoors Cluster | 0.04% | 1.95x |
| France Online Music & Quiz Content Cluster | 0.03% | 1.94x |
| South Carolina Travel | 0.03% | 1.92x |
| Hobby Drones & Remote-Controlled Cars | 0.11% | 1.90x |
Composition Percentage:
The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
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DEMOGRAPHICS
The IHOP audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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