Dstillery Audiences

IHOP

Audience Size: 2.5 Million Devices

Explore the IHOP Audience

Below you'll find more information about the IHOP audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the IHOP audience.

Dstillery Crafted Audiences

INTERESTS

The IHOP audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IHOP audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.58x
Readers of Honduran Content 2.03% 1.23x
Caribbean Trip Planners 1.80% 1.21x
Readers of El Salvadoran Content 1.49% 1.20x
Readers of Caribbean Content 1.65% 1.20x
Dallas Trip Planners 1.80% 1.19x
Reggaeton Fans 2.09% 1.18x
Dallas Cowboys Fans 1.48% 1.18x
Readers of Dominican Republic Content 1.42% 1.17x
Commercial Truck Researchers 1.19% 1.17x
Composition Percentage: The overlap percentage between the IHOP audience and the Interest attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IHOP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IHOP audience is Express Outlets.

Location Composition Index
Express Outlets 0.78% 7.77x
Aeropostale 3.08% 6.88x
Lorna Jane 0.57% 6.81x
Topshop 0.14% 6.53x
The Childrens Place 5.35% 6.48x
Journeys 3.82% 6.47x
Gymboree 2.76% 6.45x
Michael Kors 2.09% 6.41x
Charlotte Russe 2.08% 6.41x
Belk 1.49% 6.40x
Composition Percentage: The overlap percentage between the IHOP audience and the Location attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IHOP audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.10x
Bulgaria Cluster 0.02% 2.44x
Scientology 0.02% 2.43x
Franco-African Cluster 0.03% 2.26x
Survival Guides 0.03% 2.23x
French Education 0.02% 2.02x
Texas Sporting & Outdoors Cluster 0.04% 1.95x
France Online Music & Quiz Content Cluster 0.03% 1.94x
South Carolina Travel 0.03% 1.92x
Hobby Drones & Remote-Controlled Cars 0.11% 1.90x
Composition Percentage: The overlap percentage between the IHOP audience and the Content Affinity attribute.
Index: A comparison of the IHOP audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IHOP audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male