Dstillery Audiences

IKEA

Audience Size: 11.9 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Sweepstakes Enthusiasts.

Interest Composition Index
Sweepstakes Enthusiasts 5.71% 3.85x
IT News Readers 8.04% 3.65x
Tokyo Trip Planners 4.46% 3.62x
Cricket Enthusiasts 5.36% 3.46x
Classical Music Enthusiasts 5.36% 3.44x
Childrens Museum Visitors 6.25% 3.30x
Colorado Skiers and Snowboarders 7.14% 3.23x
Getaways Researchers 3.57% 3.21x
Comedy Movie and TV Enthusiasts 7.14% 3.12x
Lyrics Researchers 5.36% 3.12x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 16.39% 16.40x
Old Navy 14.75% 15.07x
The Childrens Place 11.48% 12.51x
Lorna Jane 0.27% 11.87x
Journeys 9.84% 9.93x
Armani 0.97% 9.73x
The North Face 1.17% 9.17x
Zara 0.93% 8.50x
Columbia 0.74% 8.43x
H&M 3.82% 8.20x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Furniture Shopping 1.14% 3.90x
University Research 1.79% 3.68x
Fashion & Cosmetics 0.10% 3.51x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.79% 3.51x
Math Education 1.14% 3.46x
Hunting 1.14% 3.30x
Canada Job Seekers Cluster 0.10% 3.26x
Vaping 0.30% 3.22x
Retail Industry News 0.18% 3.21x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male