Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 39.3 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 3.55% | 2.64x |
| Readers of South American Content | 2.94% | 2.08x |
| Texas Energy Providers | 2.17% | 2.06x |
| Readers of Cuban Content | 2.44% | 2.04x |
| Phoenix Trip Planners | 2.17% | 2.00x |
| Readers of Telugu Content | 2.50% | 1.99x |
| Medical Science Researchers | 1.55% | 1.96x |
| Readers of Mexican Content | 3.00% | 1.96x |
| Readers of Spanish Content | 1.94% | 1.96x |
| Readers of Bengali Content | 1.28% | 1.95x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 1.62% | 5.37x |
| REI | 2.08% | 4.46x |
| Banana Republic | 2.28% | 4.45x |
| Brooks Brothers | 2.03% | 4.39x |
| The North Face | 1.08% | 4.17x |
| J. Crew | 1.64% | 3.84x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 3.11% | 4.07x |
| New York City Family & Activity Cluster | 1.39% | 3.05x |
| Spanish Health & Wellness | 0.83% | 2.96x |
| Phoenix News | 1.89% | 2.60x |
| India News | 1.61% | 2.56x |
| Spain News | 0.94% | 2.36x |
| Texas News Cluster | 1.00% | 2.21x |
| Home Remodeling | 0.67% | 2.16x |
| Texas University Athletics | 0.67% | 2.16x |
| Party Planning & Invitations | 0.67% | 2.02x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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