Dstillery Audiences

IKEA

Audience Size: 39.3 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 39.3 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.55% 2.64x
Readers of South American Content 2.94% 2.08x
Texas Energy Providers 2.17% 2.06x
Readers of Cuban Content 2.44% 2.04x
Phoenix Trip Planners 2.17% 2.00x
Readers of Telugu Content 2.50% 1.99x
Medical Science Researchers 1.55% 1.96x
Readers of Mexican Content 3.00% 1.96x
Readers of Spanish Content 1.94% 1.96x
Readers of Bengali Content 1.28% 1.95x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Gymboree.

Location Composition Index
Gymboree 1.62% 5.37x
REI 2.08% 4.46x
Banana Republic 2.28% 4.45x
Brooks Brothers 2.03% 4.39x
The North Face 1.08% 4.17x
J. Crew 1.64% 3.84x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Texas Media.

Content Affinity Composition Index
Texas Media 3.11% 4.07x
New York City Family & Activity Cluster 1.39% 3.05x
Spanish Health & Wellness 0.83% 2.96x
Phoenix News 1.89% 2.60x
India News 1.61% 2.56x
Spain News 0.94% 2.36x
Texas News Cluster 1.00% 2.21x
Home Remodeling 0.67% 2.16x
Texas University Athletics 0.67% 2.16x
Party Planning & Invitations 0.67% 2.02x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.