Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 94.1 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is San Diego Trip Planners.
| Interest | Composition | Index |
| San Diego Trip Planners | 7.17% | 3.73x |
| San Diego Activities Researchers | 5.28% | 3.18x |
| Ride Share Drivers | 6.42% | 2.99x |
| Charitable Organization Supporters | 4.91% | 2.87x |
| Travel Book Readers | 4.91% | 2.80x |
| Hookah Shoppers | 6.79% | 2.78x |
| Denver Trip Planners | 5.66% | 2.78x |
| Readers of Puerto Rican Content | 6.04% | 2.72x |
| Beauty & Skincare Buyers | 5.66% | 2.71x |
| Colorado County and Local Fair Visitors | 6.04% | 2.69x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.13% | 23.78x |
| Joe's Jeans | 0.58% | 19.23x |
| Lorna Jane | 0.97% | 13.82x |
| Columbia | 2.15% | 11.88x |
| Topshop | 0.59% | 11.14x |
| Calvin Klein | 0.76% | 11.10x |
| Abercrombie & Fitch | 1.02% | 10.86x |
| Hugo Boss | 6.09% | 10.68x |
| REI | 2.73% | 10.68x |
| Madewell | 3.85% | 10.57x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Liberal Views on Government, Finance, and Economy | 0.52% | 4.58x |
| Minnesota Community Business Cluster | 1.13% | 4.41x |
| Canada Consumer Product Cluster | 0.52% | 4.07x |
| Latin American Spanish Language News | 1.51% | 3.84x |
| Robotics | 0.19% | 3.73x |
| Fashion & Cosmetics | 0.10% | 3.51x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.51% | 3.48x |
| Medical Supplies and Information | 0.34% | 3.35x |
| Canada Job Seekers Cluster | 0.10% | 3.26x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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