Dstillery Audiences

IKEA

Audience Size: 41 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 41 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 8.28% 4.08x
California Skiers and Snowboarders 7.01% 3.49x
Last Minute Travelers 5.73% 3.41x
Sci-Fi Movie Fans 8.28% 3.40x
Food Bank Researchers 2.55% 3.32x
Business Travelers 5.73% 3.31x
Ducati Motorcycle Shoppers 8.28% 3.27x
Sightseeing Travelers 5.73% 3.25x
Pre-Measured Grocery Shoppers 6.37% 3.19x
Luxury Travel Researchers 5.10% 3.10x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.27% 16.66x
Lorna Jane 0.62% 14.69x
Abercrombie & Fitch 0.76% 11.95x
REI 1.94% 10.35x
Madewell 2.72% 10.30x
Hugo Boss 3.51% 10.23x
Calvin Klein 0.41% 9.97x
Charlotte Russe 0.74% 9.72x
The North Face 1.94% 9.27x
Columbia 0.99% 9.21x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Latin American News.

Content Affinity Composition Index
Latin American News 2.55% 6.95x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Latin American Spanish Language News 1.91% 4.81x
Anime 1.91% 4.50x
Hawaii News 1.91% 4.12x
Canada Consumer Product Cluster 0.52% 4.07x
Liberal Media - Political Activism 1.27% 3.89x
Minecraft Video Game Players 2.55% 3.72x
Back & Spine 1.27% 3.66x
Las Vegas Hotels 4.46% 3.59x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male