Dstillery Audiences

IKEA

Audience Size: 134.2 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 134.2 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Tesla Enthusiasts.

Interest Composition Index
Tesla Enthusiasts 4.67% 2.15x
Electric Vehicle Shoppers 4.31% 2.11x
Readers of Chinese Content 4.05% 2.04x
Market Intelligence Researchers 3.87% 2.01x
Pokemon Enthusiasts 5.72% 2.00x
Virtual Reality Enthusiasts 4.93% 1.93x
Home Security Shoppers 4.67% 1.93x
China Trip Planners 4.40% 1.93x
Work Visa Researchers 4.05% 1.92x
Video and Computer Gaming Enthusiasts 4.40% 1.89x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.76% 15.70x
Topshop 1.21% 14.61x
Levi Strauss 2.59% 12.73x
Calvin Klein 1.09% 12.29x
Lorna Jane 1.29% 12.01x
Abercrombie & Fitch 3.94% 11.15x
Columbia 2.88% 10.97x
Club Monaco 2.51% 10.49x
Uniqlo 3.48% 10.30x
REI 3.19% 10.30x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.26% 5.70x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Natural & Healthy Living Researchers 0.26% 4.46x
Hobby Drones & Remote-Controlled Cars 0.26% 4.13x
Colorado Snow 0.62% 3.88x
Robotics 0.19% 3.73x
Fashion & Cosmetics 0.10% 3.51x
Central & South American News 0.53% 3.49x
China Cluster 0.53% 3.46x
India Cluster 0.35% 3.29x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male