Dstillery Audiences

IKEA

Audience Size: 67 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 67 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.21% 3.45x
Los Angeles Mass Transit Commuters 6.94% 3.14x
Rideshare App Users 3.80% 2.87x
Commercial Contractors & Designers 4.75% 2.72x
Electric Vehicle Shoppers 4.85% 2.70x
South West State Fair Visitors 5.89% 2.56x
Online Shoppers 3.99% 2.52x
Ergonomic Office Supplies Shoppers 5.32% 2.51x
Coders & Developers 4.56% 2.47x
Professional Sound Products Researchers 4.75% 2.46x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Topshop.

Location Composition Index
Topshop 1.29% 14.65x
Everlane 0.30% 13.21x
Calvin Klein 1.02% 12.12x
Levi Strauss 3.41% 11.42x
Joe's Jeans 0.58% 11.00x
Armani 5.83% 10.94x
Lorna Jane 0.95% 10.51x
Zara 4.65% 10.35x
Uniqlo 3.13% 10.35x
Abercrombie & Fitch 5.45% 10.27x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.27% 5.49x
Perfume, Makeup & Cosmetics 0.29% 5.31x
China Cluster 0.67% 5.30x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Central & South American News 0.67% 4.98x
Mobile Phone Networks 0.86% 4.72x
Natural & Healthy Living Researchers 0.26% 4.46x
Peru Media 0.48% 4.37x
India Cluster 0.38% 4.22x
Parenting & Children's Activities 0.57% 3.99x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male