Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 116.3 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Readers of Belizean Content.
| Interest | Composition | Index |
| Readers of Belizean Content | 5.67% | 2.42x |
| Work Visa Researchers | 4.03% | 2.34x |
| Opera Enthusiasts | 3.43% | 2.19x |
| Virtual Reality Enthusiasts | 5.37% | 2.18x |
| Readers of Mexican Content | 4.78% | 2.14x |
| South West State Fair Visitors | 6.42% | 2.10x |
| Colombia Trip Planners | 4.93% | 2.08x |
| Open Source Developers | 4.03% | 2.05x |
| Rideshare App Users | 2.84% | 2.02x |
| Non-Profit Volunteers | 4.03% | 2.02x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.70% | 17.13x |
| Lorna Jane | 1.23% | 13.54x |
| Topshop | 0.93% | 13.10x |
| Levi Strauss | 1.25% | 12.10x |
| Abercrombie & Fitch | 2.46% | 10.95x |
| Columbia | 2.45% | 10.83x |
| Club Monaco | 2.29% | 10.36x |
| REI | 3.01% | 10.20x |
| Calvin Klein | 0.84% | 10.18x |
| Madewell | 4.31% | 10.17x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Healthcare Jobs.
| Content Affinity | Composition | Index |
| Healthcare Jobs | 0.45% | 5.77x |
| Healthy Eating Researchers | 0.45% | 5.70x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Alaska Cluster | 0.75% | 5.15x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.45% | 4.39x |
| Homesteading | 0.75% | 3.99x |
| Latin American News | 1.04% | 3.99x |
| Liberal Views on Government, Finance, and Economy | 0.45% | 3.90x |
| Peru Media | 0.45% | 3.88x |
| Robotics | 0.19% | 3.73x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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