Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Military Benefits Researchers.
| Interest | Composition | Index |
| Military Benefits Researchers | 3.19% | 4.75x |
| Home Decor Shoppers | 3.20% | 4.06x |
| Home Goods Shoppers | 2.40% | 3.83x |
| New York City Events Researchers | 3.75% | 3.78x |
| Laptop Researchers | 2.40% | 3.75x |
| Federal Employees | 3.19% | 3.63x |
| Online Home Decor Shoppers | 2.40% | 3.60x |
| Retired Government Employees | 3.19% | 3.53x |
| Business Accounting Software Researchers | 2.50% | 3.50x |
| Financial Business Intelligence Researchers | 2.40% | 3.42x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Curious about what else the IKEA audience is interested in?
Sign Up
APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 2.54% | 23.57x |
| Banana Republic | 2.92% | 21.25x |
| Uniqlo | 0.83% | 18.13x |
| Levi Strauss | 2.03% | 17.73x |
| Kate Spade | 0.76% | 15.60x |
| Abercrombie & Fitch | 1.27% | 15.49x |
| Michael Kors | 3.05% | 14.53x |
| The Childrens Place | 2.92% | 13.44x |
| Armani | 1.02% | 12.72x |
| Columbia | 0.76% | 12.22x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Want to find more of the IKEA audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 3.20% | 6.36x |
| Wisconsin Local Research Cluster | 3.20% | 5.85x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Consumer Packaged Goods | 4.00% | 4.84x |
| Classic Car Enthusiasts | 2.40% | 4.69x |
| Furniture Shopping | 1.14% | 3.90x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 1.06% | 3.82x |
| Chain Restaurants | 0.73% | 3.77x |
| Wine, Liquor & Mixology | 1.06% | 3.56x |
| Fashion & Cosmetics | 0.10% | 3.51x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Want to see more of the Content Affinities the IKEA audience visits?
Sign Up
DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the IKEA audience?
Sign Up