Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 67 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.21% | 3.45x |
| Los Angeles Mass Transit Commuters | 6.94% | 3.14x |
| Rideshare App Users | 3.80% | 2.87x |
| Commercial Contractors & Designers | 4.75% | 2.72x |
| Electric Vehicle Shoppers | 4.85% | 2.70x |
| South West State Fair Visitors | 5.89% | 2.56x |
| Online Shoppers | 3.99% | 2.52x |
| Ergonomic Office Supplies Shoppers | 5.32% | 2.51x |
| Coders & Developers | 4.56% | 2.47x |
| Professional Sound Products Researchers | 4.75% | 2.46x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.29% | 14.65x |
| Everlane | 0.30% | 13.21x |
| Calvin Klein | 1.02% | 12.12x |
| Levi Strauss | 3.41% | 11.42x |
| Joe's Jeans | 0.58% | 11.00x |
| Armani | 5.83% | 10.94x |
| Lorna Jane | 0.95% | 10.51x |
| Zara | 4.65% | 10.35x |
| Uniqlo | 3.13% | 10.35x |
| Abercrombie & Fitch | 5.45% | 10.27x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.27% | 5.49x |
| Perfume, Makeup & Cosmetics | 0.29% | 5.31x |
| China Cluster | 0.67% | 5.30x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Central & South American News | 0.67% | 4.98x |
| Mobile Phone Networks | 0.86% | 4.72x |
| Natural & Healthy Living Researchers | 0.26% | 4.46x |
| Peru Media | 0.48% | 4.37x |
| India Cluster | 0.38% | 4.22x |
| Parenting & Children's Activities | 0.57% | 3.99x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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