Dstillery Audiences

IKEA

Audience Size: 54.5 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 54.5 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Costco Deal Blog Readers.

Interest Composition Index
Costco Deal Blog Readers 4.48% 3.75x
Crypto Market Investors 5.04% 3.26x
Vegetarians 4.20% 3.12x
Automotive News Readers 4.48% 3.04x
Cybersecurity Researchers 3.92% 3.03x
Mac Users 2.80% 2.96x
Childrens Museum Visitors 4.76% 2.90x
HGTV Enthusiasts 3.64% 2.85x
Sushi Lovers 3.92% 2.82x
Readers of Bengali Content 2.52% 2.81x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Uniqlo.

Location Composition Index
Uniqlo 0.92% 6.96x
The North Face 1.51% 5.65x
Joe's Jeans 0.13% 5.45x
Lorna Jane 0.53% 5.40x
Calvin Klein 0.21% 5.25x
Bonobos 0.75% 5.24x
Hugo Boss 1.88% 4.99x
Abercrombie & Fitch 0.51% 4.92x
REI 1.45% 4.82x
Zara 1.11% 4.81x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 0.78% 5.88x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Educational Publishing 1.68% 4.46x
Backpacking 0.84% 4.11x
Furniture Shopping 1.14% 3.90x
Assorted Topics (Events, Tickets, Fitness) 0.56% 3.74x
Fashion & Cosmetics 0.10% 3.51x
Finance & Accounting Cluster 0.56% 3.51x
Hometown Livability 0.78% 3.43x
Routers, Switches & Networking 0.56% 3.32x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female