Dstillery Audiences

IKEA

Audience Size: 13 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 13 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 11.76% 6.82x
Keto Recipe Researchers 9.09% 6.24x
Online Education Resource Researchers 7.84% 6.03x
Electronics Shoppers 9.80% 5.53x
Travel Book Readers 5.88% 5.07x
United Arab Emirates Trip Planners 7.25% 5.05x
Indian Food Enthusiasts 5.80% 4.96x
Psychiatrists 5.88% 4.90x
Web Design Researchers 7.25% 4.73x
Readers of Honduran Content 7.84% 4.52x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Free People.

Location Composition Index
Free People 1.77% 13.58x
Columbia 0.84% 12.91x
Forever 21 4.79% 12.50x
Kate Spade 2.69% 12.15x
Urban Outfitters 2.10% 10.75x
Zara 0.93% 10.48x
Tommy Bahama 1.26% 10.13x
Lululemon 2.19% 9.96x
Hugo Boss 1.43% 9.81x
Uniqlo 0.42% 9.44x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Israel News 5.88% 4.00x
Furniture Shopping 1.14% 3.90x
Fashion & Cosmetics 0.10% 3.51x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.79% 3.51x
Math Education 1.14% 3.46x
Missouri News Content Cluster 2.90% 3.44x
Texas News 3.92% 3.41x
Indiana News & Business Cluster 3.92% 3.32x
Canada Job Seekers Cluster 0.10% 3.26x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female