Dstillery Audiences

IKEA

Audience Size: 53.3 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 53.3 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 2.98% 2.22x
Texas Energy Providers 2.30% 2.20x
Readers of Panamanian Content 2.66% 2.04x
Mobile Phone Purchase Intenders 2.57% 1.95x
Houston Astros Fans 2.16% 1.93x
Christian Voters 2.25% 1.93x
Readers of South American Content 2.71% 1.92x
iPhone Users 2.34% 1.92x
Colombia Trip Planners 3.03% 1.91x
Hands-On Parents 2.25% 1.90x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 9.68% 61.36x
Journeys 9.87% 46.27x
American Eagle Outfitters 10.95% 27.43x
Victoria's Secret 12.33% 22.93x
Express 2.25% 12.06x
Michael Kors 1.57% 11.19x
Tommy Bahama 1.97% 10.81x
Armani 1.40% 10.56x
Zara 1.72% 10.43x
Kate Spade 1.23% 10.38x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Texas Media.

Content Affinity Composition Index
Texas Media 2.57% 3.09x
Spanish Health & Wellness 0.64% 2.59x
Spain News 0.92% 2.34x
Parenting & Children's Activities 0.55% 2.31x
New York City Family & Activity Cluster 1.15% 2.29x
Phoenix News 2.11% 2.23x
Home Remodeling 0.73% 2.18x
LGBTQ Advocacy 0.96% 2.11x
Minnesota Community Business Cluster 0.60% 2.10x
Personal Finance Researchers 0.69% 2.08x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male