Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 13 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 11.76% | 6.82x |
| Keto Recipe Researchers | 9.09% | 6.24x |
| Online Education Resource Researchers | 7.84% | 6.03x |
| Electronics Shoppers | 9.80% | 5.53x |
| Travel Book Readers | 5.88% | 5.07x |
| United Arab Emirates Trip Planners | 7.25% | 5.05x |
| Indian Food Enthusiasts | 5.80% | 4.96x |
| Psychiatrists | 5.88% | 4.90x |
| Web Design Researchers | 7.25% | 4.73x |
| Readers of Honduran Content | 7.84% | 4.52x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Free People.
| Location | Composition | Index |
| Free People | 1.77% | 13.58x |
| Columbia | 0.84% | 12.91x |
| Forever 21 | 4.79% | 12.50x |
| Kate Spade | 2.69% | 12.15x |
| Urban Outfitters | 2.10% | 10.75x |
| Zara | 0.93% | 10.48x |
| Tommy Bahama | 1.26% | 10.13x |
| Lululemon | 2.19% | 9.96x |
| Hugo Boss | 1.43% | 9.81x |
| Uniqlo | 0.42% | 9.44x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Israel News | 5.88% | 4.00x |
| Furniture Shopping | 1.14% | 3.90x |
| Fashion & Cosmetics | 0.10% | 3.51x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.79% | 3.51x |
| Math Education | 1.14% | 3.46x |
| Missouri News Content Cluster | 2.90% | 3.44x |
| Texas News | 3.92% | 3.41x |
| Indiana News & Business Cluster | 3.92% | 3.32x |
| Canada Job Seekers Cluster | 0.10% | 3.26x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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