Dstillery Audiences

IKEA

Audience Size: 118.2 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 118.2 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Readers of Cuban Content.

Interest Composition Index
Readers of Cuban Content 2.60% 2.20x
Houston Trip Planners 3.38% 2.17x
Readers of Panamanian Content 3.34% 2.14x
Readers of South American Content 3.22% 2.06x
Photography Enthusiasts 2.35% 2.03x
Readers of Belizean Content 3.22% 2.02x
Readers of Mexican Content 3.09% 1.98x
Executive and C-Suite 1.90% 1.90x
Breast Cancer Fund Raisers 1.57% 1.87x
Readers of Caribbean Content 3.01% 1.87x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 10.20% 38.37x
Journeys 11.38% 26.16x
American Eagle Outfitters 12.80% 17.37x
Victoria's Secret 14.43% 14.43x
Hollister 3.52% 13.74x
Calvin Klein 1.53% 13.38x
Abercrombie & Fitch 4.72% 11.33x
Levi Strauss 1.49% 11.20x
Michael Kors 2.84% 11.14x
Saint Laurent Paris 1.17% 11.12x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.41% 5.75x
Central & South American News 0.45% 5.03x
Peru Media 0.37% 4.59x
Oil & Energy 0.33% 3.53x
DIY Decoration & Furniture 0.45% 3.37x
Canada Job Seekers Cluster 0.10% 3.26x
Alberta Canada Cluster 0.33% 3.04x
China Cluster 0.33% 3.02x
Real Estate Cluster 0.21% 3.01x
India Cluster 0.21% 2.94x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male