Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 134.2 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Tesla Enthusiasts.
| Interest | Composition | Index |
| Tesla Enthusiasts | 4.67% | 2.15x |
| Electric Vehicle Shoppers | 4.31% | 2.11x |
| Readers of Chinese Content | 4.05% | 2.04x |
| Market Intelligence Researchers | 3.87% | 2.01x |
| Pokemon Enthusiasts | 5.72% | 2.00x |
| Virtual Reality Enthusiasts | 4.93% | 1.93x |
| Home Security Shoppers | 4.67% | 1.93x |
| China Trip Planners | 4.40% | 1.93x |
| Work Visa Researchers | 4.05% | 1.92x |
| Video and Computer Gaming Enthusiasts | 4.40% | 1.89x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.76% | 15.70x |
| Topshop | 1.21% | 14.61x |
| Levi Strauss | 2.59% | 12.73x |
| Calvin Klein | 1.09% | 12.29x |
| Lorna Jane | 1.29% | 12.01x |
| Abercrombie & Fitch | 3.94% | 11.15x |
| Columbia | 2.88% | 10.97x |
| Club Monaco | 2.51% | 10.49x |
| Uniqlo | 3.48% | 10.30x |
| REI | 3.19% | 10.30x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.26% | 5.70x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Natural & Healthy Living Researchers | 0.26% | 4.46x |
| Hobby Drones & Remote-Controlled Cars | 0.26% | 4.13x |
| Colorado Snow | 0.62% | 3.88x |
| Robotics | 0.19% | 3.73x |
| Fashion & Cosmetics | 0.10% | 3.51x |
| Central & South American News | 0.53% | 3.49x |
| China Cluster | 0.53% | 3.46x |
| India Cluster | 0.35% | 3.29x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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