Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 41 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 8.28% | 4.08x |
| California Skiers and Snowboarders | 7.01% | 3.49x |
| Last Minute Travelers | 5.73% | 3.41x |
| Sci-Fi Movie Fans | 8.28% | 3.40x |
| Food Bank Researchers | 2.55% | 3.32x |
| Business Travelers | 5.73% | 3.31x |
| Ducati Motorcycle Shoppers | 8.28% | 3.27x |
| Sightseeing Travelers | 5.73% | 3.25x |
| Pre-Measured Grocery Shoppers | 6.37% | 3.19x |
| Luxury Travel Researchers | 5.10% | 3.10x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.27% | 16.66x |
| Lorna Jane | 0.62% | 14.69x |
| Abercrombie & Fitch | 0.76% | 11.95x |
| REI | 1.94% | 10.35x |
| Madewell | 2.72% | 10.30x |
| Hugo Boss | 3.51% | 10.23x |
| Calvin Klein | 0.41% | 9.97x |
| Charlotte Russe | 0.74% | 9.72x |
| The North Face | 1.94% | 9.27x |
| Columbia | 0.99% | 9.21x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Latin American News.
| Content Affinity | Composition | Index |
| Latin American News | 2.55% | 6.95x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Latin American Spanish Language News | 1.91% | 4.81x |
| Anime | 1.91% | 4.50x |
| Hawaii News | 1.91% | 4.12x |
| Canada Consumer Product Cluster | 0.52% | 4.07x |
| Liberal Media - Political Activism | 1.27% | 3.89x |
| Minecraft Video Game Players | 2.55% | 3.72x |
| Back & Spine | 1.27% | 3.66x |
| Las Vegas Hotels | 4.46% | 3.59x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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