Dstillery Audiences

IKEA

Audience Size: 149.6 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 149.6 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.08% 5.41x
Countdown to the Beach Travelers 0.05% 5.02x
Family Adventures Travelers 0.08% 4.08x
Work Comes First Travelers 0.21% 3.45x
Work Visa Researchers 3.69% 2.39x
Getting Off the Grid Travelers 0.04% 2.39x
Commercial Contractors & Designers 3.09% 2.24x
Coders & Developers 3.29% 2.23x
Readers of Chinese Content 2.55% 2.12x
Home DIY Enthusiasts 2.68% 2.05x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 7.16% 14.07x
Topshop 0.60% 13.23x
Hollister 5.91% 11.45x
Armani 5.79% 10.93x
Journeys 8.63% 10.74x
Saint Laurent Paris 1.43% 10.66x
Levi Strauss 2.16% 10.59x
Zara 4.11% 10.38x
Calvin Klein 1.12% 10.23x
Lorna Jane 0.82% 10.21x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.06% 52.34x
Local & Travel England - North Midlands 0.07% 48.25x
Decoration & Fabric 0.13% 46.98x
Assorted Topics (Insurance, Travel, Viral Media) 0.08% 33.63x
ISPs & Local Services 0.07% 21.27x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 18.94x
Barcode Site & App Users 0.07% 18.91x
Quinceanera Planning 0.06% 17.79x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 17.68x
Parenting & Nutrition 0.07% 16.95x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female