Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 26.8 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 3.60% | 4.60x |
| Rideshare App Users | 3.60% | 3.03x |
| Thrift Store Shoppers | 5.04% | 2.97x |
| Quarantine Planners | 2.88% | 2.96x |
| Cybersecurity Researchers | 5.40% | 2.81x |
| Hands-On Parents | 6.47% | 2.80x |
| Travel Reward Points Enthusiasts | 5.04% | 2.75x |
| Adjustable Desks Shoppers | 7.55% | 2.71x |
| eSports Enthusiasts | 6.12% | 2.66x |
| Destiny Video Game Fans | 6.47% | 2.65x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.42% | 12.88x |
| Hugo Boss | 1.41% | 12.69x |
| Free People | 1.57% | 12.28x |
| American Apparel | 1.34% | 12.16x |
| Abercrombie & Fitch | 0.46% | 12.04x |
| Bonobos | 0.57% | 10.93x |
| Ralph Lauren | 1.53% | 10.80x |
| Madewell | 1.11% | 10.33x |
| Lorna Jane | 0.26% | 10.13x |
| Urban Outfitters | 1.83% | 10.08x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is LGBTQ Advocacy.
| Content Affinity | Composition | Index |
| LGBTQ Advocacy | 3.24% | 5.87x |
| Children's Learning Tools | 1.08% | 5.71x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Philippines News | 1.08% | 4.65x |
| Data Analysis & Scripting | 1.44% | 4.39x |
| Home Furnishings | 1.09% | 4.37x |
| Broadway Information | 1.08% | 3.98x |
| Scrapbooking & Home Art Projects | 1.08% | 3.62x |
| K-Pop | 0.72% | 3.62x |
| Promo Codes | 0.72% | 3.57x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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