Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 16 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 1.71% | 5.63x |
| Nashville Activity Researchers | 1.46% | 4.67x |
| Pantry Recipes Researchers | 1.28% | 4.01x |
| Deal and Discount Aggregator Researchers | 3.42% | 3.86x |
| California Skiers and Snowboarders | 6.84% | 3.75x |
| Fall/Winter 2021 Fashion Trend Researchers | 1.06% | 3.67x |
| Beach House Second Home Owners | 1.59% | 3.65x |
| Healthy Eaters | 1.71% | 3.59x |
| Harvard University Fans | 1.59% | 3.41x |
| Plant Based & Vegan Food Recipe Shoppers | 1.28% | 3.34x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.05% | 30.45x |
| Armani | 2.23% | 24.18x |
| LL Bean | 0.56% | 12.34x |
| Levi Strauss | 0.87% | 12.16x |
| Ralph Lauren | 1.18% | 11.81x |
| The North Face | 0.99% | 11.68x |
| Columbia | 0.80% | 11.60x |
| Madewell | 1.55% | 11.41x |
| Abercrombie & Fitch | 0.74% | 10.77x |
| Charlotte Russe | 0.93% | 10.57x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Online Quiz & List Readers | 1.71% | 5.15x |
| Wedding Planning | 1.46% | 5.01x |
| Computers & Accessories | 2.14% | 4.28x |
| Missouri News Content Cluster | 2.56% | 4.19x |
| Furniture Shopping | 1.14% | 3.90x |
| Sports - Climbing, Non-traditional | 0.85% | 3.90x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 1.06% | 3.82x |
| Wine, Liquor & Mixology | 1.06% | 3.56x |
| Fashion & Cosmetics | 0.10% | 3.51x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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