Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 154.3 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.10% | 3.17x |
| Houston Activity Researchers | 3.20% | 2.91x |
| Houston Astros Fans | 2.97% | 2.65x |
| Texas Energy Providers | 3.50% | 2.50x |
| San Diego Trip Planners | 4.11% | 2.33x |
| Arizona Trip Planners | 3.35% | 2.27x |
| Toyota Vehicle Shopper | 2.97% | 2.25x |
| Work Visa Researchers | 3.27% | 2.25x |
| Childrens Museum Visitors | 3.04% | 2.22x |
| Ride Share Drivers | 2.97% | 2.19x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 8.32% | 26.51x |
| Journeys | 9.87% | 17.42x |
| American Eagle Outfitters | 11.11% | 14.13x |
| Hollister | 5.33% | 13.47x |
| Calvin Klein | 1.52% | 12.28x |
| Victoria's Secret | 13.10% | 11.79x |
| Saint Laurent Paris | 1.42% | 11.36x |
| Levi Strauss | 1.70% | 11.29x |
| Tommy Bahama | 3.84% | 11.19x |
| Abercrombie & Fitch | 5.08% | 11.02x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 4.26% | 3.57x |
| Phoenix News | 2.82% | 2.57x |
| Furniture & Home Improvement | 1.83% | 2.37x |
| San Diego Cluster | 1.90% | 2.09x |
| Vegetarian Diet | 1.83% | 1.99x |
| Cincinnati Cluster | 1.52% | 1.92x |
| India News | 1.83% | 1.89x |
| Travel Adventure | 1.67% | 1.79x |
| Smartphones | 3.58% | 1.59x |
| Build Your Own Computer Enthusiasts | 2.13% | 1.58x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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