Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 53.3 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 2.98% | 2.22x |
| Texas Energy Providers | 2.30% | 2.20x |
| Readers of Panamanian Content | 2.66% | 2.04x |
| Mobile Phone Purchase Intenders | 2.57% | 1.95x |
| Houston Astros Fans | 2.16% | 1.93x |
| Christian Voters | 2.25% | 1.93x |
| Readers of South American Content | 2.71% | 1.92x |
| iPhone Users | 2.34% | 1.92x |
| Colombia Trip Planners | 3.03% | 1.91x |
| Hands-On Parents | 2.25% | 1.90x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 9.68% | 61.36x |
| Journeys | 9.87% | 46.27x |
| American Eagle Outfitters | 10.95% | 27.43x |
| Victoria's Secret | 12.33% | 22.93x |
| Express | 2.25% | 12.06x |
| Michael Kors | 1.57% | 11.19x |
| Tommy Bahama | 1.97% | 10.81x |
| Armani | 1.40% | 10.56x |
| Zara | 1.72% | 10.43x |
| Kate Spade | 1.23% | 10.38x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 2.57% | 3.09x |
| Spanish Health & Wellness | 0.64% | 2.59x |
| Spain News | 0.92% | 2.34x |
| Parenting & Children's Activities | 0.55% | 2.31x |
| New York City Family & Activity Cluster | 1.15% | 2.29x |
| Phoenix News | 2.11% | 2.23x |
| Home Remodeling | 0.73% | 2.18x |
| LGBTQ Advocacy | 0.96% | 2.11x |
| Minnesota Community Business Cluster | 0.60% | 2.10x |
| Personal Finance Researchers | 0.69% | 2.08x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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