Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 32.8 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Small Luxury SUV Auto Intenders.
| Interest | Composition | Index |
| Small Luxury SUV Auto Intenders | 2.69% | 5.50x |
| Online Education Resource Researchers | 6.73% | 4.02x |
| Personal Investment Researchers | 6.28% | 3.86x |
| Airstream Enthusiasts | 8.97% | 3.72x |
| Travel Book Readers | 5.38% | 3.62x |
| Ergonomic Office Supplies Shoppers | 7.17% | 3.56x |
| Photography Enthusiasts | 5.83% | 3.54x |
| Headphone Shoppers | 7.62% | 3.53x |
| Business Decision Makers | 5.38% | 3.48x |
| High End TV Shoppers | 6.73% | 3.47x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.34% | 14.19x |
| Uniqlo | 0.60% | 12.98x |
| Abercrombie & Fitch | 0.60% | 12.46x |
| Calvin Klein | 0.23% | 12.09x |
| Free People | 1.84% | 11.28x |
| Hugo Boss | 1.82% | 11.27x |
| American Apparel | 1.39% | 10.88x |
| Saint Laurent Paris | 0.20% | 10.20x |
| Zara | 1.02% | 9.98x |
| Urban Outfitters | 2.13% | 9.35x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 1.79% | 7.76x |
| Sewing, Embroidery & Fabrics | 1.79% | 7.47x |
| Ohio Universities | 1.79% | 6.72x |
| India Bollywood, Weddings & Gossip | 2.69% | 5.73x |
| Photography | 1.79% | 5.25x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Space & National Security | 1.35% | 5.21x |
| Routers, Switches & Networking | 1.35% | 4.71x |
| Technology News | 5.83% | 4.48x |
| Low Carb Diets | 1.35% | 4.39x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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