Dstillery Audiences

IKEA

Audience Size: 34.6 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 34.6 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 3.42% 4.41x
Mac Users 2.56% 4.40x
Jamband Fans 5.98% 4.22x
Hardware Shoppers 2.30% 3.97x
Online Alcohol Shoppers 9.40% 3.95x
World Cup Enthusiasts 8.55% 3.74x
Web Conferences and Remote Workers 4.27% 3.72x
Tech News Enthusiasts 3.42% 3.64x
Italian Mens National Soccer Team Fans 7.69% 3.61x
Eco-Conscious Consumers 1.71% 3.35x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.38% 11.37x
Armani 1.84% 8.41x
Topshop 0.13% 8.40x
Lorna Jane 0.64% 8.12x
LL Bean 0.83% 7.60x
Uniqlo 0.85% 7.47x
Charlotte Russe 0.85% 7.17x
Joe's Jeans 0.13% 7.08x
American Apparel 1.84% 7.08x
Forever 21 6.28% 6.68x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.72% 4.96x
Hockey 1.72% 4.92x
Missouri News Content Cluster 3.42% 4.44x
Missouri Travel & Outdoors Cluster 2.56% 4.29x
Theme Park Tourism 2.30% 4.26x
Furniture Shopping 1.14% 3.90x
Equestrian Cluster 0.49% 3.87x
Chain Restaurants 1.15% 3.77x
Fashion & Cosmetics 0.10% 3.51x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male