Dstillery Audiences

IKEA

Audience Size: 16.2 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Military Benefits Researchers.

Interest Composition Index
Military Benefits Researchers 3.19% 4.75x
Home Decor Shoppers 3.20% 4.06x
Home Goods Shoppers 2.40% 3.83x
New York City Events Researchers 3.75% 3.78x
Laptop Researchers 2.40% 3.75x
Federal Employees 3.19% 3.63x
Online Home Decor Shoppers 2.40% 3.60x
Retired Government Employees 3.19% 3.53x
Business Accounting Software Researchers 2.50% 3.50x
Financial Business Intelligence Researchers 2.40% 3.42x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Hugo Boss.

Location Composition Index
Hugo Boss 2.54% 23.57x
Banana Republic 2.92% 21.25x
Uniqlo 0.83% 18.13x
Levi Strauss 2.03% 17.73x
Kate Spade 0.76% 15.60x
Abercrombie & Fitch 1.27% 15.49x
Michael Kors 3.05% 14.53x
The Childrens Place 2.92% 13.44x
Armani 1.02% 12.72x
Columbia 0.76% 12.22x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 3.20% 6.36x
Wisconsin Local Research Cluster 3.20% 5.85x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Consumer Packaged Goods 4.00% 4.84x
Classic Car Enthusiasts 2.40% 4.69x
Furniture Shopping 1.14% 3.90x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.06% 3.82x
Chain Restaurants 0.73% 3.77x
Wine, Liquor & Mixology 1.06% 3.56x
Fashion & Cosmetics 0.10% 3.51x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female