Dstillery Audiences

IKEA

Audience Size: 154.3 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 154.3 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.10% 3.17x
Houston Activity Researchers 3.20% 2.91x
Houston Astros Fans 2.97% 2.65x
Texas Energy Providers 3.50% 2.50x
San Diego Trip Planners 4.11% 2.33x
Arizona Trip Planners 3.35% 2.27x
Toyota Vehicle Shopper 2.97% 2.25x
Work Visa Researchers 3.27% 2.25x
Childrens Museum Visitors 3.04% 2.22x
Ride Share Drivers 2.97% 2.19x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 8.32% 26.51x
Journeys 9.87% 17.42x
American Eagle Outfitters 11.11% 14.13x
Hollister 5.33% 13.47x
Calvin Klein 1.52% 12.28x
Victoria's Secret 13.10% 11.79x
Saint Laurent Paris 1.42% 11.36x
Levi Strauss 1.70% 11.29x
Tommy Bahama 3.84% 11.19x
Abercrombie & Fitch 5.08% 11.02x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Texas Media.

Content Affinity Composition Index
Texas Media 4.26% 3.57x
Phoenix News 2.82% 2.57x
Furniture & Home Improvement 1.83% 2.37x
San Diego Cluster 1.90% 2.09x
Vegetarian Diet 1.83% 1.99x
Cincinnati Cluster 1.52% 1.92x
India News 1.83% 1.89x
Travel Adventure 1.67% 1.79x
Smartphones 3.58% 1.59x
Build Your Own Computer Enthusiasts 2.13% 1.58x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male