Dstillery Audiences

IKEA

Audience Size: 32.8 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 32.8 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Small Luxury SUV Auto Intenders.

Interest Composition Index
Small Luxury SUV Auto Intenders 2.69% 5.50x
Online Education Resource Researchers 6.73% 4.02x
Personal Investment Researchers 6.28% 3.86x
Airstream Enthusiasts 8.97% 3.72x
Travel Book Readers 5.38% 3.62x
Ergonomic Office Supplies Shoppers 7.17% 3.56x
Photography Enthusiasts 5.83% 3.54x
Headphone Shoppers 7.62% 3.53x
Business Decision Makers 5.38% 3.48x
High End TV Shoppers 6.73% 3.47x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.34% 14.19x
Uniqlo 0.60% 12.98x
Abercrombie & Fitch 0.60% 12.46x
Calvin Klein 0.23% 12.09x
Free People 1.84% 11.28x
Hugo Boss 1.82% 11.27x
American Apparel 1.39% 10.88x
Saint Laurent Paris 0.20% 10.20x
Zara 1.02% 9.98x
Urban Outfitters 2.13% 9.35x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 1.79% 7.76x
Sewing, Embroidery & Fabrics 1.79% 7.47x
Ohio Universities 1.79% 6.72x
India Bollywood, Weddings & Gossip 2.69% 5.73x
Photography 1.79% 5.25x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Space & National Security 1.35% 5.21x
Routers, Switches & Networking 1.35% 4.71x
Technology News 5.83% 4.48x
Low Carb Diets 1.35% 4.39x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male