Dstillery Audiences

IKEA

Audience Size: 16 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 16 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 1.71% 5.63x
Nashville Activity Researchers 1.46% 4.67x
Pantry Recipes Researchers 1.28% 4.01x
Deal and Discount Aggregator Researchers 3.42% 3.86x
California Skiers and Snowboarders 6.84% 3.75x
Fall/Winter 2021 Fashion Trend Researchers 1.06% 3.67x
Beach House Second Home Owners 1.59% 3.65x
Healthy Eaters 1.71% 3.59x
Harvard University Fans 1.59% 3.41x
Plant Based & Vegan Food Recipe Shoppers 1.28% 3.34x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.05% 30.45x
Armani 2.23% 24.18x
LL Bean 0.56% 12.34x
Levi Strauss 0.87% 12.16x
Ralph Lauren 1.18% 11.81x
The North Face 0.99% 11.68x
Columbia 0.80% 11.60x
Madewell 1.55% 11.41x
Abercrombie & Fitch 0.74% 10.77x
Charlotte Russe 0.93% 10.57x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Online Quiz & List Readers 1.71% 5.15x
Wedding Planning 1.46% 5.01x
Computers & Accessories 2.14% 4.28x
Missouri News Content Cluster 2.56% 4.19x
Furniture Shopping 1.14% 3.90x
Sports - Climbing, Non-traditional 0.85% 3.90x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.06% 3.82x
Wine, Liquor & Mixology 1.06% 3.56x
Fashion & Cosmetics 0.10% 3.51x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female