Dstillery Audiences

IKEA

Audience Size: 147.8 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 147.8 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.08% 5.41x
Countdown to the Beach Travelers 0.05% 5.02x
Family Adventures Travelers 0.08% 4.08x
Work Comes First Travelers 0.21% 3.45x
Getting Off the Grid Travelers 0.04% 2.39x
Readers of Mexican Content 4.25% 2.13x
Readers of Nicaraguan Content 3.69% 2.00x
Readers of South American Content 4.11% 1.99x
Mobile Phone Purchase Intenders 5.39% 1.98x
Los Angeles Mass Transit Commuters 5.17% 1.94x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Topshop.

Location Composition Index
Topshop 1.03% 14.31x
Everlane 0.26% 12.94x
Calvin Klein 1.07% 11.92x
Lorna Jane 0.86% 11.35x
Armani 6.23% 11.17x
Joe's Jeans 0.68% 10.91x
Saint Laurent Paris 1.61% 10.83x
Zara 4.47% 10.71x
Levi Strauss 3.53% 10.12x
Uniqlo 2.66% 10.10x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.06% 52.34x
Local & Travel England - North Midlands 0.07% 48.25x
Assorted Topics (Insurance, Travel, Viral Media) 0.08% 33.63x
Decoration & Fabric 0.06% 30.49x
Parenting & Nutrition 0.07% 27.31x
ISPs & Local Services 0.07% 21.27x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 18.94x
Barcode Site & App Users 0.07% 18.91x
Quinceanera Planning 0.06% 17.79x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 17.68x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male