Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 54.5 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Costco Deal Blog Readers.
| Interest | Composition | Index |
| Costco Deal Blog Readers | 4.48% | 3.75x |
| Crypto Market Investors | 5.04% | 3.26x |
| Vegetarians | 4.20% | 3.12x |
| Automotive News Readers | 4.48% | 3.04x |
| Cybersecurity Researchers | 3.92% | 3.03x |
| Mac Users | 2.80% | 2.96x |
| Childrens Museum Visitors | 4.76% | 2.90x |
| HGTV Enthusiasts | 3.64% | 2.85x |
| Sushi Lovers | 3.92% | 2.82x |
| Readers of Bengali Content | 2.52% | 2.81x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.92% | 6.96x |
| The North Face | 1.51% | 5.65x |
| Joe's Jeans | 0.13% | 5.45x |
| Lorna Jane | 0.53% | 5.40x |
| Calvin Klein | 0.21% | 5.25x |
| Bonobos | 0.75% | 5.24x |
| Hugo Boss | 1.88% | 4.99x |
| Abercrombie & Fitch | 0.51% | 4.92x |
| REI | 1.45% | 4.82x |
| Zara | 1.11% | 4.81x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Children's Learning Tools.
| Content Affinity | Composition | Index |
| Children's Learning Tools | 0.78% | 5.88x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Educational Publishing | 1.68% | 4.46x |
| Backpacking | 0.84% | 4.11x |
| Furniture Shopping | 1.14% | 3.90x |
| Assorted Topics (Events, Tickets, Fitness) | 0.56% | 3.74x |
| Fashion & Cosmetics | 0.10% | 3.51x |
| Finance & Accounting Cluster | 0.56% | 3.51x |
| Hometown Livability | 0.78% | 3.43x |
| Routers, Switches & Networking | 0.56% | 3.32x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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