Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Sweepstakes Enthusiasts.
| Interest | Composition | Index |
| Sweepstakes Enthusiasts | 5.71% | 3.85x |
| IT News Readers | 8.04% | 3.65x |
| Tokyo Trip Planners | 4.46% | 3.62x |
| Cricket Enthusiasts | 5.36% | 3.46x |
| Classical Music Enthusiasts | 5.36% | 3.44x |
| Childrens Museum Visitors | 6.25% | 3.30x |
| Colorado Skiers and Snowboarders | 7.14% | 3.23x |
| Getaways Researchers | 3.57% | 3.21x |
| Comedy Movie and TV Enthusiasts | 7.14% | 3.12x |
| Lyrics Researchers | 5.36% | 3.12x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 16.39% | 16.40x |
| Old Navy | 14.75% | 15.07x |
| The Childrens Place | 11.48% | 12.51x |
| Lorna Jane | 0.27% | 11.87x |
| Journeys | 9.84% | 9.93x |
| Armani | 0.97% | 9.73x |
| The North Face | 1.17% | 9.17x |
| Zara | 0.93% | 8.50x |
| Columbia | 0.74% | 8.43x |
| H&M | 3.82% | 8.20x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 5.24x |
| Furniture Shopping | 1.14% | 3.90x |
| University Research | 1.79% | 3.68x |
| Fashion & Cosmetics | 0.10% | 3.51x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.79% | 3.51x |
| Math Education | 1.14% | 3.46x |
| Hunting | 1.14% | 3.30x |
| Canada Job Seekers Cluster | 0.10% | 3.26x |
| Vaping | 0.30% | 3.22x |
| Retail Industry News | 0.18% | 3.21x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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