Dstillery Audiences

IKEA

Audience Size: 78.5 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 78.5 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Santa Monica Trip Planners.

Interest Composition Index
Santa Monica Trip Planners 6.90% 3.13x
Online Content Creators 0.71% 3.07x
Travel Book Readers 1.90% 2.74x
Egypt Trip Planners 4.05% 2.65x
Getaways Researchers 2.38% 2.64x
Phoenix Trip Planners 3.10% 2.62x
SEO Specialists 4.29% 2.61x
Electric Vehicle Shoppers 4.52% 2.57x
Auto Show Enthusiasts 5.71% 2.55x
Web Design Researchers 3.81% 2.52x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.10% 7.94x
Joe's Jeans 0.29% 6.38x
Topshop 0.24% 6.20x
Lorna Jane 1.09% 5.93x
Calvin Klein 0.42% 5.71x
Uniqlo 1.36% 5.38x
Club Monaco 0.97% 5.21x
Zara 2.26% 5.05x
Abercrombie & Fitch 1.06% 5.04x
Intermix 0.48% 4.94x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Routers, Switches & Networking.

Content Affinity Composition Index
Routers, Switches & Networking 1.19% 8.97x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
College Planning 1.19% 5.15x
Baby Names 1.43% 3.99x
Furniture Shopping 1.14% 3.90x
K-12 Teacher Resources 0.71% 3.79x
High-End Audio 0.48% 3.77x
Math Education 0.71% 3.75x
Memphis News 0.48% 3.73x
Gossip & Entertainment 0.53% 3.72x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female