Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 147.8 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.08% | 5.41x |
| Countdown to the Beach Travelers | 0.05% | 5.02x |
| Family Adventures Travelers | 0.08% | 4.08x |
| Work Comes First Travelers | 0.21% | 3.45x |
| Getting Off the Grid Travelers | 0.04% | 2.39x |
| Readers of Mexican Content | 4.25% | 2.13x |
| Readers of Nicaraguan Content | 3.69% | 2.00x |
| Readers of South American Content | 4.11% | 1.99x |
| Mobile Phone Purchase Intenders | 5.39% | 1.98x |
| Los Angeles Mass Transit Commuters | 5.17% | 1.94x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.03% | 14.31x |
| Everlane | 0.26% | 12.94x |
| Calvin Klein | 1.07% | 11.92x |
| Lorna Jane | 0.86% | 11.35x |
| Armani | 6.23% | 11.17x |
| Joe's Jeans | 0.68% | 10.91x |
| Saint Laurent Paris | 1.61% | 10.83x |
| Zara | 4.47% | 10.71x |
| Levi Strauss | 3.53% | 10.12x |
| Uniqlo | 2.66% | 10.10x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.06% | 52.34x |
| Local & Travel England - North Midlands | 0.07% | 48.25x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.08% | 33.63x |
| Decoration & Fabric | 0.06% | 30.49x |
| Parenting & Nutrition | 0.07% | 27.31x |
| ISPs & Local Services | 0.07% | 21.27x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.22% | 18.94x |
| Barcode Site & App Users | 0.07% | 18.91x |
| Quinceanera Planning | 0.06% | 17.79x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.07% | 17.68x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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