Dstillery Audiences

IKEA

Audience Size: 26.8 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 26.8 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 3.60% 4.60x
Rideshare App Users 3.60% 3.03x
Thrift Store Shoppers 5.04% 2.97x
Quarantine Planners 2.88% 2.96x
Cybersecurity Researchers 5.40% 2.81x
Hands-On Parents 6.47% 2.80x
Travel Reward Points Enthusiasts 5.04% 2.75x
Adjustable Desks Shoppers 7.55% 2.71x
eSports Enthusiasts 6.12% 2.66x
Destiny Video Game Fans 6.47% 2.65x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Uniqlo.

Location Composition Index
Uniqlo 0.42% 12.88x
Hugo Boss 1.41% 12.69x
Free People 1.57% 12.28x
American Apparel 1.34% 12.16x
Abercrombie & Fitch 0.46% 12.04x
Bonobos 0.57% 10.93x
Ralph Lauren 1.53% 10.80x
Madewell 1.11% 10.33x
Lorna Jane 0.26% 10.13x
Urban Outfitters 1.83% 10.08x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is LGBTQ Advocacy.

Content Affinity Composition Index
LGBTQ Advocacy 3.24% 5.87x
Children's Learning Tools 1.08% 5.71x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Philippines News 1.08% 4.65x
Data Analysis & Scripting 1.44% 4.39x
Home Furnishings 1.09% 4.37x
Broadway Information 1.08% 3.98x
Scrapbooking & Home Art Projects 1.08% 3.62x
K-Pop 0.72% 3.62x
Promo Codes 0.72% 3.57x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male