Explore the IKEA Audience
Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 118.2 thousand unique devices whose actions qualify for the IKEA audience.
INTERESTS
The IKEA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the IKEA audience is Readers of Cuban Content.
| Interest | Composition | Index |
| Readers of Cuban Content | 2.60% | 2.20x |
| Houston Trip Planners | 3.38% | 2.17x |
| Readers of Panamanian Content | 3.34% | 2.14x |
| Readers of South American Content | 3.22% | 2.06x |
| Photography Enthusiasts | 2.35% | 2.03x |
| Readers of Belizean Content | 3.22% | 2.02x |
| Readers of Mexican Content | 3.09% | 1.98x |
| Executive and C-Suite | 1.90% | 1.90x |
| Breast Cancer Fund Raisers | 1.57% | 1.87x |
| Readers of Caribbean Content | 3.01% | 1.87x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
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APPAREL RETAILERS
The IKEA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the IKEA audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 10.20% | 38.37x |
| Journeys | 11.38% | 26.16x |
| American Eagle Outfitters | 12.80% | 17.37x |
| Victoria's Secret | 14.43% | 14.43x |
| Hollister | 3.52% | 13.74x |
| Calvin Klein | 1.53% | 13.38x |
| Abercrombie & Fitch | 4.72% | 11.33x |
| Levi Strauss | 1.49% | 11.20x |
| Michael Kors | 2.84% | 11.14x |
| Saint Laurent Paris | 1.17% | 11.12x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the IKEA audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.41% | 5.75x |
| Central & South American News | 0.45% | 5.03x |
| Peru Media | 0.37% | 4.59x |
| Oil & Energy | 0.33% | 3.53x |
| DIY Decoration & Furniture | 0.45% | 3.37x |
| Canada Job Seekers Cluster | 0.10% | 3.26x |
| Alberta Canada Cluster | 0.33% | 3.04x |
| China Cluster | 0.33% | 3.02x |
| Real Estate Cluster | 0.21% | 3.01x |
| India Cluster | 0.21% | 2.94x |
Composition Percentage:
The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
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DEMOGRAPHICS
The IKEA audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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