Dstillery Audiences

IKEA

Audience Size: 94.1 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 94.1 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 7.17% 3.73x
San Diego Activities Researchers 5.28% 3.18x
Ride Share Drivers 6.42% 2.99x
Charitable Organization Supporters 4.91% 2.87x
Travel Book Readers 4.91% 2.80x
Hookah Shoppers 6.79% 2.78x
Denver Trip Planners 5.66% 2.78x
Readers of Puerto Rican Content 6.04% 2.72x
Beauty & Skincare Buyers 5.66% 2.71x
Colorado County and Local Fair Visitors 6.04% 2.69x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.13% 23.78x
Joe's Jeans 0.58% 19.23x
Lorna Jane 0.97% 13.82x
Columbia 2.15% 11.88x
Topshop 0.59% 11.14x
Calvin Klein 0.76% 11.10x
Abercrombie & Fitch 1.02% 10.86x
Hugo Boss 6.09% 10.68x
REI 2.73% 10.68x
Madewell 3.85% 10.57x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Liberal Views on Government, Finance, and Economy 0.52% 4.58x
Minnesota Community Business Cluster 1.13% 4.41x
Canada Consumer Product Cluster 0.52% 4.07x
Latin American Spanish Language News 1.51% 3.84x
Robotics 0.19% 3.73x
Fashion & Cosmetics 0.10% 3.51x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.51% 3.48x
Medical Supplies and Information 0.34% 3.35x
Canada Job Seekers Cluster 0.10% 3.26x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female