Dstillery Audiences

IKEA

Audience Size: 116.3 Thousand Devices

Explore the IKEA Audience

Below you'll find more information about the IKEA audience, broken down in different categories based on their digital and physical behaviors. These are 116.3 thousand unique devices whose actions qualify for the IKEA audience.

Dstillery Crafted Audiences

INTERESTS

The IKEA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the IKEA audience is Readers of Belizean Content.

Interest Composition Index
Readers of Belizean Content 5.67% 2.42x
Work Visa Researchers 4.03% 2.34x
Opera Enthusiasts 3.43% 2.19x
Virtual Reality Enthusiasts 5.37% 2.18x
Readers of Mexican Content 4.78% 2.14x
South West State Fair Visitors 6.42% 2.10x
Colombia Trip Planners 4.93% 2.08x
Open Source Developers 4.03% 2.05x
Rideshare App Users 2.84% 2.02x
Non-Profit Volunteers 4.03% 2.02x
Composition Percentage: The overlap percentage between the IKEA audience and the Interest attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The IKEA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the IKEA audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.70% 17.13x
Lorna Jane 1.23% 13.54x
Topshop 0.93% 13.10x
Levi Strauss 1.25% 12.10x
Abercrombie & Fitch 2.46% 10.95x
Columbia 2.45% 10.83x
Club Monaco 2.29% 10.36x
REI 3.01% 10.20x
Calvin Klein 0.84% 10.18x
Madewell 4.31% 10.17x
Composition Percentage: The overlap percentage between the IKEA audience and the Location attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the IKEA audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 0.45% 5.77x
Healthy Eating Researchers 0.45% 5.70x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 5.24x
Alaska Cluster 0.75% 5.15x
Assorted Topics (Power Trains, Drones, Web Design) 0.45% 4.39x
Homesteading 0.75% 3.99x
Latin American News 1.04% 3.99x
Liberal Views on Government, Finance, and Economy 0.45% 3.90x
Peru Media 0.45% 3.88x
Robotics 0.19% 3.73x
Composition Percentage: The overlap percentage between the IKEA audience and the Content Affinity attribute.
Index: A comparison of the IKEA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The IKEA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male