Dstillery Audiences

INFINITI

Audience Size: 12.2 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Online Calculator Users.

Interest Composition Index
Online Calculator Users 12.20% 6.17x
Classical Music Enthusiasts 9.76% 5.98x
Rowing Enthusiasts 9.76% 5.46x
Social Distancing Content Readers 5.33% 5.18x
Ergonomic Office Supplies Shoppers 9.76% 5.16x
Candy Shoppers 9.76% 5.09x
Readers of Arabic Content 9.76% 5.00x
Healthcare Thought Leaders 8.00% 4.91x
Mid-Range Grocery Shoppers 9.76% 4.85x
Minecraft Video Game Fans 12.20% 4.72x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Club Monaco.

Location Composition Index
Club Monaco 0.55% 11.56x
Ann Taylor 1.27% 9.18x
Armani 0.95% 9.05x
Ralph Lauren 1.66% 8.56x
Charlotte Russe 0.55% 7.78x
Jos A. Bank Clothiers 4.36% 7.64x
Free People 1.27% 7.59x
Express Outlets 1.03% 7.56x
Urban Outfitters 1.58% 7.46x
Talbots 3.41% 6.92x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 6.67% 7.25x
Build Your Own Computer Enthusiasts 5.33% 6.15x
Wisconsin Travel & Tourism Cluster 6.67% 5.91x
Wisconsin Local Research Cluster 5.33% 5.45x
Chicago Cluster 7.32% 4.15x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 4.88% 3.91x
Military & Law Enforcement 4.88% 3.55x
Family on a Budget 3.36% 3.27x
Car Shopping 3.45% 3.14x
Gun Enthusiast - Hunting & Self Defense 2.67% 3.13x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male