Dstillery Audiences

INFINITI

Audience Size: 18.7 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Mountain Biking Enthusiasts.

Interest Composition Index
Mountain Biking Enthusiasts 2.21% 4.78x
Financial Investors 2.94% 4.69x
Gastrointestinal Researchers 3.68% 4.68x
Labrador Content Readers 2.94% 4.57x
Investment Management Professionals 2.94% 4.53x
Thanksgiving Meal Planners 2.21% 4.41x
Competitive Sports Participants 2.94% 4.27x
Women's Health Researchers 2.21% 4.17x
Indoor Cycling & Spinning Enthusiasts 2.94% 4.10x
Romance Movie and TV enthusiasts 2.21% 4.08x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Armani.

Location Composition Index
Armani 0.94% 11.34x
Zara 0.89% 9.13x
Tommy Bahama 0.94% 8.16x
The North Face 0.47% 7.84x
Carhartt 0.38% 7.70x
Uniqlo 0.31% 6.76x
Ann Taylor 0.42% 6.72x
Ralph Lauren 0.47% 6.64x
Eddie Bauer 0.57% 6.64x
Brooks Brothers 0.57% 6.39x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 1.47% 3.89x
Build Your Own Computer Enthusiasts 2.21% 3.78x
Writing Tools & Citation 1.39% 3.71x
Tennessee News 2.38% 3.62x
Indiana Finance & Business Cluster 1.47% 3.57x
Philadelphia Cluster 1.67% 3.30x
Movie Reviews 1.47% 3.16x
Do It Yourself 2.94% 3.15x
Law School Research Cluster 0.10% 2.79x
Assorted Topics (Viral Media, Paid Traffic) 1.67% 2.77x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male