Dstillery Audiences

INFINITI

Audience Size: 239.8 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 239.8 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.05% 2.61x
Phoenix Trip Planners 4.91% 2.41x
Executive Travelers 0.16% 2.38x
Symphony Music Enthusiasts 5.03% 2.37x
Arizona Trip Planners 4.91% 2.24x
Santa Cruz Trip Planners 4.17% 2.12x
San Diego Activities Researchers 4.17% 2.08x
Venture Capitalists 3.80% 2.02x
Arizona Wildcats Fans 3.68% 2.01x
Arizona Diamondbacks Fans 3.93% 1.99x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 8.31% 9.23x
Topshop 0.43% 9.01x
Lorna Jane 0.84% 8.99x
Intermix 1.37% 8.83x
Saint Laurent Paris 1.32% 8.34x
Joe's Jeans 0.73% 8.22x
Levi Strauss 1.60% 7.44x
Calvin Klein 0.97% 7.40x
Ralph Lauren 1.65% 7.30x
Uniqlo 1.81% 7.26x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.03% 29.31x
Home Décor, Furniture, & Decorating 0.04% 25.16x
Washington D.C. Hotels 0.03% 23.76x
Sports - Skiing, Snowboarding 0.03% 22.38x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 18.16x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 17.29x
Decoration & Fabric 0.03% 14.70x
Canada Online Shopping Cluster 0.16% 13.95x
Barcode Site & App Users 0.03% 13.74x
Canadian Construction & Renovation Research Cluster 0.03% 12.35x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male