Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 17.3 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.33% | 3.69x |
| Louisiana Activities Researchers | 2.59% | 3.61x |
| New Orleans Activities Researchers | 2.59% | 3.05x |
| Prepaid Smartphone Shoppers | 2.59% | 2.93x |
| Authors | 2.65% | 2.93x |
| Telemedicine Content Readers | 1.04% | 2.87x |
| Plant Based & Vegan Food Recipe Shoppers | 1.33% | 2.62x |
| Pharmacy Shoppers | 1.55% | 2.56x |
| Texas Activity Researchers | 1.04% | 2.56x |
| Fathers Day Celebrators | 1.55% | 2.51x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.52% | 7.43x |
| Zara | 0.64% | 6.53x |
| Bonobos | 0.45% | 5.76x |
| Urban Outfitters | 2.08% | 5.74x |
| Armani | 0.52% | 5.67x |
| Uniqlo | 0.29% | 5.51x |
| Forever 21 | 1.62% | 5.48x |
| Brooks Brothers | 0.75% | 5.40x |
| Gap | 2.20% | 5.36x |
| Chicos | 2.31% | 5.21x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Car Enthusiasts.
| Content Affinity | Composition | Index |
| Car Enthusiasts | 1.37% | 4.42x |
| Dating & Relationships | 1.04% | 3.34x |
| Spain News - Madrid & Seville | 0.75% | 3.27x |
| RPG & MMO Video Game Fans | 2.59% | 3.12x |
| Movie Reviews | 1.55% | 3.08x |
| Rhode Island Cluster | 0.91% | 2.99x |
| Wedding Planning | 0.88% | 2.95x |
| Psychics & Horoscopes | 1.04% | 2.89x |
| College Planning | 0.56% | 2.88x |
| Law School Research Cluster | 0.10% | 2.79x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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