Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 104.8 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is FC Barcelona Fans.
| Interest | Composition | Index |
| FC Barcelona Fans | 4.73% | 2.82x |
| Readers of Cuban Content | 3.64% | 2.49x |
| Model Aircraft and Rocket Hobbyists | 5.45% | 2.46x |
| Ford Mustang Enthusiasts | 4.73% | 2.33x |
| Dirt Bike Enthusiasts | 5.45% | 2.32x |
| Beard Care Researchers | 4.00% | 2.30x |
| Readers of Colombian Content | 4.36% | 2.27x |
| Automotive News Readers | 3.27% | 2.27x |
| Seattle Seahawks Fans | 4.36% | 2.26x |
| Car Enthusiasts | 4.00% | 2.21x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.39% | 13.09x |
| Lorna Jane | 0.78% | 11.26x |
| Saint Laurent Paris | 1.25% | 9.98x |
| Topshop | 0.49% | 9.47x |
| Uniqlo | 2.34% | 9.46x |
| Intermix | 0.96% | 9.06x |
| Club Monaco | 1.60% | 8.83x |
| Levi Strauss | 0.05% | 8.34x |
| Tommy Bahama | 2.67% | 8.19x |
| Armani | 3.01% | 8.04x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Phone & Computer Game Downloaders.
| Content Affinity | Composition | Index |
| Phone & Computer Game Downloaders | 0.34% | 3.99x |
| Motorsport Equipment | 1.09% | 3.88x |
| Tahoe & Reno Tourism | 0.73% | 3.87x |
| Electronic Accessories | 1.45% | 3.83x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.48% | 3.73x |
| Motorcycle Lifestyle Researchers | 1.45% | 3.56x |
| Gossip & Entertainment | 0.73% | 3.32x |
| Grocery & Food Service | 0.23% | 3.31x |
| Pacific Northwest Sports & News Cluster | 1.45% | 3.24x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.40% | 3.02x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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