Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Online Calculator Users.
| Interest | Composition | Index |
| Online Calculator Users | 12.20% | 6.17x |
| Classical Music Enthusiasts | 9.76% | 5.98x |
| Rowing Enthusiasts | 9.76% | 5.46x |
| Social Distancing Content Readers | 5.33% | 5.18x |
| Ergonomic Office Supplies Shoppers | 9.76% | 5.16x |
| Candy Shoppers | 9.76% | 5.09x |
| Readers of Arabic Content | 9.76% | 5.00x |
| Healthcare Thought Leaders | 8.00% | 4.91x |
| Mid-Range Grocery Shoppers | 9.76% | 4.85x |
| Minecraft Video Game Fans | 12.20% | 4.72x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Curious about what else the Infiniti audience is interested in?
Sign Up
APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.55% | 11.56x |
| Ann Taylor | 1.27% | 9.18x |
| Armani | 0.95% | 9.05x |
| Ralph Lauren | 1.66% | 8.56x |
| Charlotte Russe | 0.55% | 7.78x |
| Jos A. Bank Clothiers | 4.36% | 7.64x |
| Free People | 1.27% | 7.59x |
| Express Outlets | 1.03% | 7.56x |
| Urban Outfitters | 1.58% | 7.46x |
| Talbots | 3.41% | 6.92x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Want to find more of the Infiniti audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 6.67% | 7.25x |
| Build Your Own Computer Enthusiasts | 5.33% | 6.15x |
| Wisconsin Travel & Tourism Cluster | 6.67% | 5.91x |
| Wisconsin Local Research Cluster | 5.33% | 5.45x |
| Chicago Cluster | 7.32% | 4.15x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 4.88% | 3.91x |
| Military & Law Enforcement | 4.88% | 3.55x |
| Family on a Budget | 3.36% | 3.27x |
| Car Shopping | 3.45% | 3.14x |
| Gun Enthusiast - Hunting & Self Defense | 2.67% | 3.13x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Want to see more of the Content Affinities the Infiniti audience visits?
Sign Up
DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Infiniti audience?
Sign Up