Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 42.5 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Masters in Management Researchers.
| Interest | Composition | Index |
| Masters in Management Researchers | 4.73% | 4.09x |
| Venture Capitalists | 4.14% | 3.69x |
| Yale University Fans | 3.55% | 3.59x |
| Business Filing Researchers | 3.55% | 3.52x |
| World Cup Enthusiasts | 7.10% | 3.35x |
| Soccer Fans | 6.51% | 3.18x |
| Finance Continuing Education Researchers | 2.37% | 3.14x |
| Investment Management Professionals | 2.37% | 3.09x |
| Small Business Administration Cares Act Researchers | 2.37% | 2.97x |
| Enterprise Field Services Researchers | 4.73% | 2.97x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.23% | 29.07x |
| Intermix | 0.59% | 6.71x |
| Lorna Jane | 0.97% | 5.76x |
| Joe's Jeans | 0.17% | 4.43x |
| Armani | 1.85% | 4.40x |
| Uniqlo | 0.91% | 4.13x |
| Zara | 1.60% | 3.97x |
| Free People | 2.63% | 3.82x |
| Charlotte Russe | 0.92% | 3.82x |
| Tommy Bahama | 1.68% | 3.76x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 2.37% | 4.85x |
| San Francisco Bay Area Cluster | 1.78% | 4.60x |
| Latin American News | 1.78% | 4.47x |
| Florida Naples News Cluster | 1.18% | 3.97x |
| Idaho Cluster | 1.18% | 3.91x |
| Arkansas News | 2.37% | 3.40x |
| Indiana Finance & Business Cluster | 1.18% | 2.93x |
| Connecticut News | 2.37% | 2.93x |
| College Planning | 0.56% | 2.88x |
| Car Shopping | 1.78% | 2.83x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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