Dstillery Audiences

INFINITI

Audience Size: 55 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 55 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Retirement Planning Amid Covid-19.

Interest Composition Index
Retirement Planning Amid Covid-19 1.06% 3.97x
Home-Made Face Mask Researchers 0.77% 3.91x
Telemedicine Content Readers 1.35% 3.44x
Luxury Coupe Auto Intenders 4.57% 3.39x
Western Canada Skiers and Snowboarders 4.11% 3.24x
Mercedes-Benz Vehicle Shoppers 6.39% 3.01x
Lexus Vehicle Shoppers 6.85% 3.00x
Photography Enthusiasts 5.02% 2.94x
Romance Movie and TV enthusiasts 5.48% 2.93x
Fast Fashion Shoppers 5.48% 2.91x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.13% 8.95x
Abercrombie & Fitch 0.51% 8.75x
Lorna Jane 0.33% 8.49x
Tommy Bahama 1.27% 7.39x
Intermix 0.45% 7.33x
Express Outlets 0.78% 6.84x
Charlotte Russe 0.48% 6.83x
Talbots 3.24% 6.72x
Bonobos 0.81% 6.53x
Ralph Lauren 1.24% 6.50x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 2.28% 7.03x
Indiana Finance & Business Cluster 4.57% 4.06x
High-End Audio 1.37% 3.94x
Car Enthusiasts 2.28% 3.92x
Public Policy Media 0.83% 3.90x
Motorcycles & Snowmobiles 2.28% 3.67x
Maine Cluster 2.28% 3.61x
Pet Forums 0.70% 3.59x
Home Furnishings 0.91% 3.58x
Grocery & Food Service 0.23% 3.31x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female