Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 181.9 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.05% | 2.61x |
| Executive Travelers | 0.16% | 2.38x |
| San Francisco Trip Planners | 4.17% | 1.86x |
| Atlanta Braves Fans | 3.49% | 1.82x |
| Santa Cruz Trip Planners | 3.88% | 1.77x |
| Arizona Diamondbacks Fans | 3.49% | 1.74x |
| California Trip Planners | 3.59% | 1.73x |
| Work Hard, Play Hard Travelers | 0.03% | 1.73x |
| Apartment Hunters | 3.20% | 1.68x |
| Work Visa Researchers | 3.01% | 1.65x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.67% | 13.63x |
| Saint Laurent Paris | 1.88% | 11.54x |
| Lorna Jane | 1.09% | 11.41x |
| Supreme | 0.27% | 11.20x |
| Topshop | 0.85% | 9.83x |
| Calvin Klein | 0.81% | 9.60x |
| Everlane | 0.23% | 9.45x |
| Intermix | 1.53% | 9.34x |
| Uniqlo | 2.85% | 8.91x |
| Armani | 4.67% | 8.86x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.46% | 4.79x |
| Bathrooms & Plumbing | 0.48% | 3.56x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.48% | 3.43x |
| US Soccer | 0.39% | 3.18x |
| India Cluster | 0.29% | 3.11x |
| San Francisco Tourism | 0.19% | 3.11x |
| Healthy Eating Researchers | 0.29% | 2.92x |
| Dermatology | 0.39% | 2.86x |
| Grocery & Food Service | 0.29% | 2.84x |
| Law School Research Cluster | 0.10% | 2.79x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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