Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 157.8 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is F1 Racing Enthusiasts.
| Interest | Composition | Index |
| F1 Racing Enthusiasts | 3.66% | 1.90x |
| Softball Enthusiasts | 3.76% | 1.72x |
| Business News Readers | 3.76% | 1.67x |
| Chelsea Fans | 3.66% | 1.66x |
| Architecture Enthusiasts | 3.56% | 1.66x |
| New Years Eve Party Ticket Purchasers | 4.25% | 1.64x |
| Luxury Watch Shoppers | 3.46% | 1.63x |
| Opera Enthusiasts | 3.96% | 1.62x |
| Commercial Vehicles Shoppers | 3.26% | 1.61x |
| Gen Z Apparel Shoppers | 4.55% | 1.60x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Curious about what else the Infiniti audience is interested in?
Sign Up
APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.68% | 14.32x |
| Lorna Jane | 1.35% | 12.77x |
| Saint Laurent Paris | 1.94% | 11.29x |
| Topshop | 0.84% | 10.49x |
| Supreme | 0.22% | 9.94x |
| Intermix | 1.53% | 9.76x |
| Uniqlo | 3.17% | 9.60x |
| Levi Strauss | 1.64% | 9.23x |
| Armani | 4.33% | 9.16x |
| Calvin Klein | 0.79% | 9.10x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Want to find more of the Infiniti audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 0.20% | 3.99x |
| Diamonds & Precious Metals | 0.49% | 3.98x |
| Institutional Investing | 0.20% | 3.77x |
| Christian Music | 0.20% | 3.74x |
| Youth Educational Resources | 0.30% | 3.51x |
| Pac 12 Sports | 0.20% | 3.46x |
| Medical Journals | 0.49% | 3.40x |
| Travel, Food, Fashion & Fitness | 0.40% | 3.32x |
| Calendar & Holidays | 0.30% | 3.26x |
| Illinois | 0.59% | 3.22x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Want to see more of the Content Affinities the Infiniti audience visits?
Sign Up
DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Infiniti audience?
Sign Up