Dstillery Audiences

INFINITI

Audience Size: 197.4 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 197.4 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 3.11% 2.54x
Arizona Wildcats Fans 2.41% 2.49x
Executive Travelers 0.16% 2.38x
Arizona Trip Planners 2.95% 2.26x
San Francisco Activities Researchers 2.44% 2.08x
San Diego Events Researchers 2.44% 2.08x
Arizona Diamondbacks Fans 2.18% 2.07x
San Diego Trip Planners 3.21% 1.95x
California Trip Planners 3.00% 1.93x
San Diego Activities Researchers 2.16% 1.82x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.80% 13.84x
Lorna Jane 0.99% 12.16x
Urban Outfitters 7.17% 11.45x
Ralph Lauren 1.12% 10.78x
Saint Laurent Paris 1.11% 10.51x
Club Monaco 1.19% 10.04x
Intermix 1.00% 9.87x
Calvin Klein 1.12% 9.80x
Levi Strauss 1.28% 9.62x
Armani 2.52% 9.61x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.46% 6.38x
Phoenix News 4.18% 4.30x
Ohio Universities 0.90% 4.13x
San Diego Cluster 2.64% 3.36x
Sports Apparel 0.13% 2.88x
Natural & Healthy Living Researchers 0.13% 2.52x
Alberta Canada Cluster 0.26% 2.34x
Saskatchewan Media & Retail Cluster 0.06% 2.30x
Southern California Cluster 0.18% 2.29x
Canadian Healthcare 0.13% 2.28x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male