Dstillery Audiences

INFINITI

Audience Size: 252.5 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 252.5 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is San Diego Events Researchers.

Interest Composition Index
San Diego Events Researchers 2.80% 2.40x
Executive Travelers 0.16% 2.38x
San Francisco Activities Researchers 2.76% 2.37x
San Diego Trip Planners 3.50% 2.15x
San Diego Activities Researchers 2.47% 2.03x
California Trip Planners 3.13% 2.00x
Los Angeles Chargers Fans 2.39% 1.92x
Zoo Visitors 2.72% 1.79x
California Skiers and Snowboarders 2.32% 1.77x
Japanese Luxury Car Enthusiasts 2.69% 1.73x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.78% 10.48x
Urban Outfitters 7.71% 10.36x
Lorna Jane 0.87% 10.34x
Levi Strauss 1.52% 9.77x
Saint Laurent Paris 1.24% 9.63x
Ralph Lauren 1.34% 9.47x
Club Monaco 1.21% 9.33x
Intermix 1.13% 9.30x
Topshop 0.19% 9.12x
Calvin Klein 1.13% 8.89x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.81% 11.27x
Ohio Universities 1.36% 6.04x
San Diego Cluster 3.53% 4.21x
Central & Northwest Ohio Cluster 2.21% 4.07x
Real Estate Cluster 0.18% 2.35x
Saskatchewan Media & Retail Cluster 0.06% 2.30x
Alternative Movie Streaming 0.15% 2.23x
Apartment Hunting 0.55% 2.17x
Phoenix News 2.06% 2.04x
Ancestry & Memorial Researchers 0.48% 1.88x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male