Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 55 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Retirement Planning Amid Covid-19.
| Interest | Composition | Index |
| Retirement Planning Amid Covid-19 | 1.06% | 3.97x |
| Home-Made Face Mask Researchers | 0.77% | 3.91x |
| Telemedicine Content Readers | 1.35% | 3.44x |
| Luxury Coupe Auto Intenders | 4.57% | 3.39x |
| Western Canada Skiers and Snowboarders | 4.11% | 3.24x |
| Mercedes-Benz Vehicle Shoppers | 6.39% | 3.01x |
| Lexus Vehicle Shoppers | 6.85% | 3.00x |
| Photography Enthusiasts | 5.02% | 2.94x |
| Romance Movie and TV enthusiasts | 5.48% | 2.93x |
| Fast Fashion Shoppers | 5.48% | 2.91x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.13% | 8.95x |
| Abercrombie & Fitch | 0.51% | 8.75x |
| Lorna Jane | 0.33% | 8.49x |
| Tommy Bahama | 1.27% | 7.39x |
| Intermix | 0.45% | 7.33x |
| Express Outlets | 0.78% | 6.84x |
| Charlotte Russe | 0.48% | 6.83x |
| Talbots | 3.24% | 6.72x |
| Bonobos | 0.81% | 6.53x |
| Ralph Lauren | 1.24% | 6.50x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Motorsport Equipment.
| Content Affinity | Composition | Index |
| Motorsport Equipment | 2.28% | 7.03x |
| Indiana Finance & Business Cluster | 4.57% | 4.06x |
| High-End Audio | 1.37% | 3.94x |
| Car Enthusiasts | 2.28% | 3.92x |
| Public Policy Media | 0.83% | 3.90x |
| Motorcycles & Snowmobiles | 2.28% | 3.67x |
| Maine Cluster | 2.28% | 3.61x |
| Pet Forums | 0.70% | 3.59x |
| Home Furnishings | 0.91% | 3.58x |
| Grocery & Food Service | 0.23% | 3.31x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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