Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 207.9 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.05% | 2.61x |
| Executive Travelers | 0.16% | 2.38x |
| Readers of Caribbean Content | 3.74% | 1.89x |
| Work Hard, Play Hard Travelers | 0.03% | 1.73x |
| Readers of Honduran Content | 2.94% | 1.66x |
| Readers of Belizean Content | 3.14% | 1.65x |
| Readers of Cuban Content | 2.54% | 1.62x |
| Japanese Luxury Car Enthusiasts | 4.14% | 1.59x |
| Getting Off the Grid Travelers | 0.03% | 1.53x |
| Egypt Trip Planners | 3.07% | 1.53x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.65% | 11.35x |
| Saint Laurent Paris | 1.60% | 10.26x |
| Supreme | 0.26% | 9.99x |
| Topshop | 0.83% | 9.96x |
| Lorna Jane | 0.83% | 9.82x |
| Everlane | 0.19% | 8.92x |
| Intermix | 1.42% | 8.85x |
| Calvin Klein | 0.76% | 8.83x |
| Armani | 4.58% | 8.44x |
| Uniqlo | 2.39% | 8.40x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Low Budget Shoppers.
| Content Affinity | Composition | Index |
| Low Budget Shoppers | 0.27% | 5.31x |
| San Francisco Tourism | 0.33% | 4.39x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.13% | 3.87x |
| Arts & Crafts | 0.12% | 3.35x |
| Poland Cluster | 0.13% | 2.95x |
| Fire Fighting | 0.17% | 2.85x |
| Motorcycle Racing Researchers | 0.13% | 2.85x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.12% | 2.80x |
| Law School Research Cluster | 0.10% | 2.79x |
| Homeschooling | 0.07% | 2.76x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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