Dstillery Audiences

INFINITI

Audience Size: 87.7 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 87.7 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 2.00% 1.96x
Golden State Warriors Fans 1.57% 1.90x
Los Angeles Chargers Fans 2.50% 1.87x
California Skiers and Snowboarders 2.57% 1.79x
College Football Fans 1.97% 1.78x
Japanese Luxury Car Enthusiasts 2.34% 1.76x
San Francisco Giants Fans 1.84% 1.76x
Beer Lovers 2.54% 1.70x
MLB Fans 1.57% 1.69x
Phoenix Trip Planners 1.84% 1.68x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 3.19% 12.38x
Hugo Boss 1.12% 12.34x
Ann Taylor 1.36% 12.12x
Uniqlo 0.92% 11.73x
Armani 1.53% 11.56x
American Apparel 1.79% 10.54x
Madewell 0.99% 10.46x
Forever 21 2.83% 9.99x
Express 1.81% 9.71x
Anthropologie 2.17% 9.42x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.73% 3.27x
Phoenix News 2.14% 2.38x
Florida Naples News Cluster 0.83% 2.34x
San Diego Cluster 1.67% 2.04x
Motorsport Equipment 0.50% 2.00x
Business News & Information Readers 0.67% 1.93x
San Francisco Bay Area Cluster 1.63% 1.91x
Central & Northwest Ohio Cluster 0.87% 1.90x
Beauty & Cosmetics 0.33% 1.85x
Assorted Topics #11662 (Viral Media, Paid Traffic) 0.30% 1.76x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male