Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 26.4 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 4.62% | 3.26x |
| Phoenix Suns Fans | 6.36% | 3.18x |
| College Students | 4.62% | 3.14x |
| Luxury Retail Researchers | 4.62% | 3.13x |
| Daily Horoscope Checkers | 6.94% | 2.97x |
| Volvo Vehicle Shoppers | 5.78% | 2.93x |
| Medical Coding Content Readers | 5.78% | 2.91x |
| Asthma Sufferers | 6.36% | 2.91x |
| Japanese Luxury Car Enthusiasts | 6.36% | 2.87x |
| Antiquing Enthusiasts | 5.78% | 2.83x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.30% | 15.33x |
| Armani | 0.72% | 12.23x |
| Madewell | 0.95% | 8.71x |
| Charlotte Russe | 0.39% | 8.14x |
| Tommy Bahama | 0.95% | 8.02x |
| Free People | 1.02% | 7.87x |
| Lululemon | 1.84% | 7.83x |
| Bonobos | 0.39% | 7.50x |
| Jos A. Bank Clothiers | 3.57% | 7.34x |
| Hugo Boss | 0.82% | 7.29x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Hawaii News.
| Content Affinity | Composition | Index |
| Hawaii News | 1.73% | 4.26x |
| New York City Real Estate Research Cluster | 1.73% | 4.09x |
| Legal Information Research Cluster | 1.16% | 3.97x |
| Florida Naples News Cluster | 3.47% | 3.68x |
| Teaching Tools for Kids | 1.16% | 3.63x |
| Pet Forums | 0.70% | 3.59x |
| Conservatives & Conspiracies | 1.16% | 3.50x |
| Minecraft Video Game Players | 1.97% | 3.42x |
| Health Issues Cluster | 2.89% | 3.39x |
| Finance & Accounting Cluster | 2.31% | 3.37x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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