Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 57 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Volvo Vehicle Shoppers.
| Interest | Composition | Index |
| Volvo Vehicle Shoppers | 4.11% | 3.01x |
| Work Visa Researchers | 3.16% | 2.73x |
| Tahoe Skiers and Snowboarders | 4.43% | 2.65x |
| Accounting & CPA Continuing Education Researchers | 4.43% | 2.59x |
| Automotive News Readers | 3.80% | 2.42x |
| Gen Z Apparel Shoppers | 4.75% | 2.40x |
| Nissan Vehicle Shoppers | 4.75% | 2.37x |
| Toyota Vehicle Shopper | 4.11% | 2.34x |
| Jaguar Vehicle Shoppers | 4.75% | 2.31x |
| Ford Mustang Enthusiasts | 4.43% | 2.30x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Curious about what else the Infiniti audience is interested in?
Sign Up
APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.44% | 6.58x |
| Lorna Jane | 0.75% | 5.92x |
| Bonobos | 0.94% | 4.77x |
| Uniqlo | 0.79% | 4.48x |
| Lululemon | 3.89% | 4.14x |
| Madewell | 2.19% | 4.14x |
| Ann Taylor | 1.44% | 4.06x |
| Armani | 1.25% | 4.06x |
| LL Bean | 0.59% | 3.72x |
| The North Face | 1.29% | 3.72x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Want to find more of the Infiniti audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 0.95% | 5.95x |
| Data Analysis & Scripting | 0.95% | 5.82x |
| Philippines News | 0.95% | 5.69x |
| Idaho Cluster | 1.27% | 3.68x |
| Teaching Tools for Kids | 0.63% | 3.65x |
| Hudson Valley New York Media | 0.95% | 3.61x |
| Pacific Northwest Sports & News Cluster | 0.95% | 3.50x |
| Motorcycle Lifestyle Researchers | 0.95% | 3.35x |
| Spain News - Madrid & Seville | 0.63% | 3.22x |
| Backpacking | 0.63% | 3.20x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Want to see more of the Content Affinities the Infiniti audience visits?
Sign Up
DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Infiniti audience?
Sign Up