Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 6.90% | 4.13x |
| Commercial Architects and Designers | 6.21% | 3.62x |
| Web Conferences and Remote Workers | 6.21% | 3.56x |
| Tennis Players | 6.21% | 3.55x |
| Last Minute Travelers | 6.21% | 3.53x |
| Personal Stock Portfolio Managers | 4.83% | 3.46x |
| Fantasy Football Enthusiasts | 6.90% | 3.45x |
| San Antonio Spurs Fans | 6.90% | 3.44x |
| Food Bank Researchers | 2.67% | 3.41x |
| Sailing Enthusiasts | 6.90% | 3.36x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.71% | 6.92x |
| Ann Taylor | 0.71% | 6.90x |
| Madewell | 0.92% | 6.41x |
| Patagonia | 0.28% | 5.66x |
| Zara | 0.47% | 5.12x |
| Ralph Lauren | 0.78% | 5.10x |
| J. Crew | 1.91% | 5.01x |
| Armani | 0.42% | 4.73x |
| Jos A. Bank Clothiers | 2.19% | 4.69x |
| Brooks Brothers | 0.85% | 4.53x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 6.67% | 7.25x |
| Computers & Accessories | 4.14% | 5.57x |
| Wisconsin Local Research Cluster | 5.33% | 5.45x |
| Gun Enthusiast - Rifles & Ammo | 2.07% | 4.86x |
| Texas News Cluster | 2.07% | 4.23x |
| Boating & Yachts | 4.83% | 3.54x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.38% | 3.48x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.38% | 3.43x |
| Texas University Athletics | 2.07% | 3.25x |
| Colorado Cluster | 2.07% | 3.19x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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