Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 239.8 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.05% | 2.61x |
| Phoenix Trip Planners | 4.91% | 2.41x |
| Executive Travelers | 0.16% | 2.38x |
| Symphony Music Enthusiasts | 5.03% | 2.37x |
| Arizona Trip Planners | 4.91% | 2.24x |
| Santa Cruz Trip Planners | 4.17% | 2.12x |
| San Diego Activities Researchers | 4.17% | 2.08x |
| Venture Capitalists | 3.80% | 2.02x |
| Arizona Wildcats Fans | 3.68% | 2.01x |
| Arizona Diamondbacks Fans | 3.93% | 1.99x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 8.31% | 9.23x |
| Topshop | 0.43% | 9.01x |
| Lorna Jane | 0.84% | 8.99x |
| Intermix | 1.37% | 8.83x |
| Saint Laurent Paris | 1.32% | 8.34x |
| Joe's Jeans | 0.73% | 8.22x |
| Levi Strauss | 1.60% | 7.44x |
| Calvin Klein | 0.97% | 7.40x |
| Ralph Lauren | 1.65% | 7.30x |
| Uniqlo | 1.81% | 7.26x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.03% | 29.31x |
| Home Décor, Furniture, & Decorating | 0.04% | 25.16x |
| Washington D.C. Hotels | 0.03% | 23.76x |
| Sports - Skiing, Snowboarding | 0.03% | 22.38x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 18.16x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 17.29x |
| Decoration & Fabric | 0.03% | 14.70x |
| Canada Online Shopping Cluster | 0.16% | 13.95x |
| Barcode Site & App Users | 0.03% | 13.74x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 12.35x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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