Dstillery Audiences

INFINITI

Audience Size: 181.9 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 181.9 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.05% 2.61x
Executive Travelers 0.16% 2.38x
San Francisco Trip Planners 4.17% 1.86x
Atlanta Braves Fans 3.49% 1.82x
Santa Cruz Trip Planners 3.88% 1.77x
Arizona Diamondbacks Fans 3.49% 1.74x
California Trip Planners 3.59% 1.73x
Work Hard, Play Hard Travelers 0.03% 1.73x
Apartment Hunters 3.20% 1.68x
Work Visa Researchers 3.01% 1.65x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.67% 13.63x
Saint Laurent Paris 1.88% 11.54x
Lorna Jane 1.09% 11.41x
Supreme 0.27% 11.20x
Topshop 0.85% 9.83x
Calvin Klein 0.81% 9.60x
Everlane 0.23% 9.45x
Intermix 1.53% 9.34x
Uniqlo 2.85% 8.91x
Armani 4.67% 8.86x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 0.46% 4.79x
Bathrooms & Plumbing 0.48% 3.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.48% 3.43x
US Soccer 0.39% 3.18x
India Cluster 0.29% 3.11x
San Francisco Tourism 0.19% 3.11x
Healthy Eating Researchers 0.29% 2.92x
Dermatology 0.39% 2.86x
Grocery & Food Service 0.29% 2.84x
Law School Research Cluster 0.10% 2.79x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male