Dstillery Audiences

INFINITI

Audience Size: 207.9 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 207.9 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.05% 2.61x
Executive Travelers 0.16% 2.38x
Readers of Caribbean Content 3.74% 1.89x
Work Hard, Play Hard Travelers 0.03% 1.73x
Readers of Honduran Content 2.94% 1.66x
Readers of Belizean Content 3.14% 1.65x
Readers of Cuban Content 2.54% 1.62x
Japanese Luxury Car Enthusiasts 4.14% 1.59x
Getting Off the Grid Travelers 0.03% 1.53x
Egypt Trip Planners 3.07% 1.53x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.65% 11.35x
Saint Laurent Paris 1.60% 10.26x
Supreme 0.26% 9.99x
Topshop 0.83% 9.96x
Lorna Jane 0.83% 9.82x
Everlane 0.19% 8.92x
Intermix 1.42% 8.85x
Calvin Klein 0.76% 8.83x
Armani 4.58% 8.44x
Uniqlo 2.39% 8.40x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 0.27% 5.31x
San Francisco Tourism 0.33% 4.39x
Assorted Topics (Business Support ToolsForm Templates) 0.13% 3.87x
Arts & Crafts 0.12% 3.35x
Poland Cluster 0.13% 2.95x
Fire Fighting 0.17% 2.85x
Motorcycle Racing Researchers 0.13% 2.85x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 2.80x
Law School Research Cluster 0.10% 2.79x
Homeschooling 0.07% 2.76x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male