Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 252.5 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is San Diego Events Researchers.
| Interest | Composition | Index |
| San Diego Events Researchers | 2.80% | 2.40x |
| Executive Travelers | 0.16% | 2.38x |
| San Francisco Activities Researchers | 2.76% | 2.37x |
| San Diego Trip Planners | 3.50% | 2.15x |
| San Diego Activities Researchers | 2.47% | 2.03x |
| California Trip Planners | 3.13% | 2.00x |
| Los Angeles Chargers Fans | 2.39% | 1.92x |
| Zoo Visitors | 2.72% | 1.79x |
| California Skiers and Snowboarders | 2.32% | 1.77x |
| Japanese Luxury Car Enthusiasts | 2.69% | 1.73x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.78% | 10.48x |
| Urban Outfitters | 7.71% | 10.36x |
| Lorna Jane | 0.87% | 10.34x |
| Levi Strauss | 1.52% | 9.77x |
| Saint Laurent Paris | 1.24% | 9.63x |
| Ralph Lauren | 1.34% | 9.47x |
| Club Monaco | 1.21% | 9.33x |
| Intermix | 1.13% | 9.30x |
| Topshop | 0.19% | 9.12x |
| Calvin Klein | 1.13% | 8.89x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.81% | 11.27x |
| Ohio Universities | 1.36% | 6.04x |
| San Diego Cluster | 3.53% | 4.21x |
| Central & Northwest Ohio Cluster | 2.21% | 4.07x |
| Real Estate Cluster | 0.18% | 2.35x |
| Saskatchewan Media & Retail Cluster | 0.06% | 2.30x |
| Alternative Movie Streaming | 0.15% | 2.23x |
| Apartment Hunting | 0.55% | 2.17x |
| Phoenix News | 2.06% | 2.04x |
| Ancestry & Memorial Researchers | 0.48% | 1.88x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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