Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 197.4 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 3.11% | 2.54x |
| Arizona Wildcats Fans | 2.41% | 2.49x |
| Executive Travelers | 0.16% | 2.38x |
| Arizona Trip Planners | 2.95% | 2.26x |
| San Francisco Activities Researchers | 2.44% | 2.08x |
| San Diego Events Researchers | 2.44% | 2.08x |
| Arizona Diamondbacks Fans | 2.18% | 2.07x |
| San Diego Trip Planners | 3.21% | 1.95x |
| California Trip Planners | 3.00% | 1.93x |
| San Diego Activities Researchers | 2.16% | 1.82x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.80% | 13.84x |
| Lorna Jane | 0.99% | 12.16x |
| Urban Outfitters | 7.17% | 11.45x |
| Ralph Lauren | 1.12% | 10.78x |
| Saint Laurent Paris | 1.11% | 10.51x |
| Club Monaco | 1.19% | 10.04x |
| Intermix | 1.00% | 9.87x |
| Calvin Klein | 1.12% | 9.80x |
| Levi Strauss | 1.28% | 9.62x |
| Armani | 2.52% | 9.61x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.46% | 6.38x |
| Phoenix News | 4.18% | 4.30x |
| Ohio Universities | 0.90% | 4.13x |
| San Diego Cluster | 2.64% | 3.36x |
| Sports Apparel | 0.13% | 2.88x |
| Natural & Healthy Living Researchers | 0.13% | 2.52x |
| Alberta Canada Cluster | 0.26% | 2.34x |
| Saskatchewan Media & Retail Cluster | 0.06% | 2.30x |
| Southern California Cluster | 0.18% | 2.29x |
| Canadian Healthcare | 0.13% | 2.28x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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