Dstillery Audiences

INFINITI

Audience Size: 22.8 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 6.90% 4.13x
Commercial Architects and Designers 6.21% 3.62x
Web Conferences and Remote Workers 6.21% 3.56x
Tennis Players 6.21% 3.55x
Last Minute Travelers 6.21% 3.53x
Personal Stock Portfolio Managers 4.83% 3.46x
Fantasy Football Enthusiasts 6.90% 3.45x
San Antonio Spurs Fans 6.90% 3.44x
Food Bank Researchers 2.67% 3.41x
Sailing Enthusiasts 6.90% 3.36x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is American Apparel.

Location Composition Index
American Apparel 0.71% 6.92x
Ann Taylor 0.71% 6.90x
Madewell 0.92% 6.41x
Patagonia 0.28% 5.66x
Zara 0.47% 5.12x
Ralph Lauren 0.78% 5.10x
J. Crew 1.91% 5.01x
Armani 0.42% 4.73x
Jos A. Bank Clothiers 2.19% 4.69x
Brooks Brothers 0.85% 4.53x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 6.67% 7.25x
Computers & Accessories 4.14% 5.57x
Wisconsin Local Research Cluster 5.33% 5.45x
Gun Enthusiast - Rifles & Ammo 2.07% 4.86x
Texas News Cluster 2.07% 4.23x
Boating & Yachts 4.83% 3.54x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.38% 3.48x
Assorted Topics (Conservative News, Politics, Viral Media) 1.38% 3.43x
Texas University Athletics 2.07% 3.25x
Colorado Cluster 2.07% 3.19x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male