Dstillery Audiences

INFINITI

Audience Size: 244.1 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 244.1 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.05% 2.61x
Executive Travelers 0.16% 2.38x
Work Hard, Play Hard Travelers 0.03% 1.73x
Readers of Colombian Content 2.20% 1.65x
Readers of South American Content 2.64% 1.58x
San Diego Activities Researchers 2.64% 1.56x
California Trip Planners 3.25% 1.56x
Getting Off the Grid Travelers 0.03% 1.53x
BMW Vehicle Shoppers 2.53% 1.53x
Arizona Wildcats Fans 2.15% 1.50x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Topshop.

Location Composition Index
Topshop 0.58% 9.84x
Saint Laurent Paris 1.26% 8.96x
Lorna Jane 0.65% 8.61x
Joe's Jeans 0.54% 8.30x
Urban Outfitters 6.07% 7.88x
Calvin Klein 0.76% 7.84x
Levi Strauss 2.18% 7.81x
Ralph Lauren 1.73% 7.73x
Intermix 1.16% 7.72x
Armani 4.04% 7.52x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.03% 29.31x
Home Décor, Furniture, & Decorating 0.04% 25.16x
Washington D.C. Hotels 0.03% 23.76x
Sports - Skiing, Snowboarding 0.03% 22.38x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 18.16x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 17.29x
Local & Travel England - North Midlands 0.05% 15.44x
Decoration & Fabric 0.03% 14.70x
Quinceanera Planning 0.04% 13.96x
Canada Online Shopping Cluster 0.16% 13.95x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male