Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Mountain Biking Enthusiasts.
| Interest | Composition | Index |
| Mountain Biking Enthusiasts | 2.21% | 4.78x |
| Financial Investors | 2.94% | 4.69x |
| Gastrointestinal Researchers | 3.68% | 4.68x |
| Labrador Content Readers | 2.94% | 4.57x |
| Investment Management Professionals | 2.94% | 4.53x |
| Thanksgiving Meal Planners | 2.21% | 4.41x |
| Competitive Sports Participants | 2.94% | 4.27x |
| Women's Health Researchers | 2.21% | 4.17x |
| Indoor Cycling & Spinning Enthusiasts | 2.94% | 4.10x |
| Romance Movie and TV enthusiasts | 2.21% | 4.08x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Armani.
| Location | Composition | Index |
| Armani | 0.94% | 11.34x |
| Zara | 0.89% | 9.13x |
| Tommy Bahama | 0.94% | 8.16x |
| The North Face | 0.47% | 7.84x |
| Carhartt | 0.38% | 7.70x |
| Uniqlo | 0.31% | 6.76x |
| Ann Taylor | 0.42% | 6.72x |
| Ralph Lauren | 0.47% | 6.64x |
| Eddie Bauer | 0.57% | 6.64x |
| Brooks Brothers | 0.57% | 6.39x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Dating & Relationships.
| Content Affinity | Composition | Index |
| Dating & Relationships | 1.47% | 3.89x |
| Build Your Own Computer Enthusiasts | 2.21% | 3.78x |
| Writing Tools & Citation | 1.39% | 3.71x |
| Tennessee News | 2.38% | 3.62x |
| Indiana Finance & Business Cluster | 1.47% | 3.57x |
| Philadelphia Cluster | 1.67% | 3.30x |
| Movie Reviews | 1.47% | 3.16x |
| Do It Yourself | 2.94% | 3.15x |
| Law School Research Cluster | 0.10% | 2.79x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.67% | 2.77x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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