Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 87.7 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Ohio State Buckeyes Fans.
| Interest | Composition | Index |
| Ohio State Buckeyes Fans | 2.00% | 1.96x |
| Golden State Warriors Fans | 1.57% | 1.90x |
| Los Angeles Chargers Fans | 2.50% | 1.87x |
| California Skiers and Snowboarders | 2.57% | 1.79x |
| College Football Fans | 1.97% | 1.78x |
| Japanese Luxury Car Enthusiasts | 2.34% | 1.76x |
| San Francisco Giants Fans | 1.84% | 1.76x |
| Beer Lovers | 2.54% | 1.70x |
| MLB Fans | 1.57% | 1.69x |
| Phoenix Trip Planners | 1.84% | 1.68x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 3.19% | 12.38x |
| Hugo Boss | 1.12% | 12.34x |
| Ann Taylor | 1.36% | 12.12x |
| Uniqlo | 0.92% | 11.73x |
| Armani | 1.53% | 11.56x |
| American Apparel | 1.79% | 10.54x |
| Madewell | 0.99% | 10.46x |
| Forever 21 | 2.83% | 9.99x |
| Express | 1.81% | 9.71x |
| Anthropologie | 2.17% | 9.42x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 0.73% | 3.27x |
| Phoenix News | 2.14% | 2.38x |
| Florida Naples News Cluster | 0.83% | 2.34x |
| San Diego Cluster | 1.67% | 2.04x |
| Motorsport Equipment | 0.50% | 2.00x |
| Business News & Information Readers | 0.67% | 1.93x |
| San Francisco Bay Area Cluster | 1.63% | 1.91x |
| Central & Northwest Ohio Cluster | 0.87% | 1.90x |
| Beauty & Cosmetics | 0.33% | 1.85x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 0.30% | 1.76x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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