Explore the Infiniti Audience
Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 20.8 thousand unique devices whose actions qualify for the Infiniti audience.
INTERESTS
The Infiniti audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Infiniti audience is Italian Mens National Soccer Team Fans.
| Interest | Composition | Index |
| Italian Mens National Soccer Team Fans | 7.14% | 6.87x |
| Legal News Readers | 7.14% | 6.75x |
| Gun Violence Researchers | 7.14% | 6.62x |
| Africa Trip Planners | 7.14% | 6.42x |
| Volkswagen Vehicle Shopper | 7.14% | 6.19x |
| Documentary Film Fans | 5.36% | 5.99x |
| IT Decision Makers | 5.36% | 5.98x |
| Apple Fans | 5.36% | 5.94x |
| Chess Enthusiasts | 5.36% | 5.87x |
| Video and Computer Gaming Enthusiasts | 5.36% | 5.80x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
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APPAREL RETAILERS
The Infiniti audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Infiniti audience is Armani.
| Location | Composition | Index |
| Armani | 1.32% | 13.07x |
| Lorna Jane | 0.32% | 12.81x |
| Hugo Boss | 1.84% | 9.49x |
| Club Monaco | 0.44% | 9.44x |
| Abercrombie & Fitch | 0.44% | 8.92x |
| Charlotte Russe | 0.64% | 8.91x |
| Saint Laurent Paris | 0.20% | 8.67x |
| Free People | 1.48% | 8.35x |
| Madewell | 1.40% | 8.15x |
| Michael Kors | 4.00% | 8.15x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Infiniti audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 5.36% | 5.18x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 3.57% | 3.80x |
| Pet Forums | 0.70% | 3.59x |
| Sports - Climbing, Non-traditional | 1.09% | 3.43x |
| Missouri News Content Cluster | 2.61% | 3.42x |
| Family on a Budget | 3.36% | 3.27x |
| Delaware Cluster | 1.15% | 3.14x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.40% | 3.02x |
| Alabama News | 5.36% | 2.96x |
| Voting Information | 10.71% | 2.90x |
Composition Percentage:
The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
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DEMOGRAPHICS
The Infiniti audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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