Dstillery Audiences

INFINITI

Audience Size: 17.3 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 17.3 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.33% 3.69x
Louisiana Activities Researchers 2.59% 3.61x
New Orleans Activities Researchers 2.59% 3.05x
Prepaid Smartphone Shoppers 2.59% 2.93x
Authors 2.65% 2.93x
Telemedicine Content Readers 1.04% 2.87x
Plant Based & Vegan Food Recipe Shoppers 1.33% 2.62x
Pharmacy Shoppers 1.55% 2.56x
Texas Activity Researchers 1.04% 2.56x
Fathers Day Celebrators 1.55% 2.51x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.52% 7.43x
Zara 0.64% 6.53x
Bonobos 0.45% 5.76x
Urban Outfitters 2.08% 5.74x
Armani 0.52% 5.67x
Uniqlo 0.29% 5.51x
Forever 21 1.62% 5.48x
Brooks Brothers 0.75% 5.40x
Gap 2.20% 5.36x
Chicos 2.31% 5.21x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Car Enthusiasts.

Content Affinity Composition Index
Car Enthusiasts 1.37% 4.42x
Dating & Relationships 1.04% 3.34x
Spain News - Madrid & Seville 0.75% 3.27x
RPG & MMO Video Game Fans 2.59% 3.12x
Movie Reviews 1.55% 3.08x
Rhode Island Cluster 0.91% 2.99x
Wedding Planning 0.88% 2.95x
Psychics & Horoscopes 1.04% 2.89x
College Planning 0.56% 2.88x
Law School Research Cluster 0.10% 2.79x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male