Dstillery Audiences

INFINITI

Audience Size: 157.8 Thousand Devices

Explore the Infiniti Audience

Below you'll find more information about the Infiniti audience, broken down in different categories based on their digital and physical behaviors. These are 157.8 thousand unique devices whose actions qualify for the Infiniti audience.

Dstillery Crafted Audiences

INTERESTS

The Infiniti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Infiniti audience is F1 Racing Enthusiasts.

Interest Composition Index
F1 Racing Enthusiasts 3.66% 1.90x
Softball Enthusiasts 3.76% 1.72x
Business News Readers 3.76% 1.67x
Chelsea Fans 3.66% 1.66x
Architecture Enthusiasts 3.56% 1.66x
New Years Eve Party Ticket Purchasers 4.25% 1.64x
Luxury Watch Shoppers 3.46% 1.63x
Opera Enthusiasts 3.96% 1.62x
Commercial Vehicles Shoppers 3.26% 1.61x
Gen Z Apparel Shoppers 4.55% 1.60x
Composition Percentage: The overlap percentage between the Infiniti audience and the Interest attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Infiniti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Infiniti audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.68% 14.32x
Lorna Jane 1.35% 12.77x
Saint Laurent Paris 1.94% 11.29x
Topshop 0.84% 10.49x
Supreme 0.22% 9.94x
Intermix 1.53% 9.76x
Uniqlo 3.17% 9.60x
Levi Strauss 1.64% 9.23x
Armani 4.33% 9.16x
Calvin Klein 0.79% 9.10x
Composition Percentage: The overlap percentage between the Infiniti audience and the Location attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Infiniti audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.20% 3.99x
Diamonds & Precious Metals 0.49% 3.98x
Institutional Investing 0.20% 3.77x
Christian Music 0.20% 3.74x
Youth Educational Resources 0.30% 3.51x
Pac 12 Sports 0.20% 3.46x
Medical Journals 0.49% 3.40x
Travel, Food, Fashion & Fitness 0.40% 3.32x
Calendar & Holidays 0.30% 3.26x
Illinois 0.59% 3.22x
Composition Percentage: The overlap percentage between the Infiniti audience and the Content Affinity attribute.
Index: A comparison of the Infiniti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Infiniti audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male