Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 246 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.02% | 6.61x |
| New York City Events Researchers | 6.99% | 2.99x |
| Ballet Enthusiasts | 6.39% | 2.67x |
| Online Grocery Shoppers | 6.39% | 2.67x |
| Real Estate Decision Makers | 6.27% | 2.62x |
| Opera Enthusiasts | 5.18% | 2.40x |
| United Nations Donors | 4.22% | 2.37x |
| New York Trip Planners | 5.90% | 2.25x |
| Houston Trip Planners | 4.70% | 2.22x |
| Chelsea Fans | 4.10% | 2.17x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.15% | 26.20x |
| Topshop | 1.22% | 25.48x |
| Everlane | 0.51% | 25.47x |
| Intermix | 3.04% | 19.61x |
| Levi Strauss | 3.96% | 18.45x |
| Hugo Boss | 10.58% | 18.11x |
| Zara | 7.38% | 16.36x |
| Uniqlo | 4.03% | 16.20x |
| Calvin Klein | 2.11% | 16.10x |
| Saint Laurent Paris | 2.38% | 15.03x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.04% | 43.66x |
| Handyman Tools | 0.05% | 36.31x |
| Washington D.C. Hotels | 0.02% | 28.51x |
| Home Décor, Furniture, & Decorating | 0.03% | 23.07x |
| England Tourism | 0.12% | 21.76x |
| Golf & Boats | 0.01% | 21.22x |
| Fashion & Cosmetics | 0.04% | 17.01x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.12% | 16.90x |
| Flags & Trump | 0.08% | 16.24x |
| Local & Travel England - North Midlands | 0.03% | 15.93x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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