Dstillery Audiences

INTERCONTINENTAL

Audience Size: 67.8 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 67.8 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Global Destinations Reopening Researchers.

Interest Composition Index
Global Destinations Reopening Researchers 10.61% 10.59x
Caribbean Destination Reopening Researchers 7.58% 7.97x
United Kingdom News Readers 12.12% 7.23x
Real Estate Decision Makers 10.61% 6.42x
Media Buying Professionals 9.09% 5.56x
Readers of Puerto Rican Content 12.12% 5.52x
Fort Lauderdale Trip Planners 13.64% 5.48x
Penn State Nittany Lions Fans 10.61% 5.38x
Advertising Professionals 9.09% 5.34x
Cricket Enthusiasts 7.58% 5.33x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Topshop.

Location Composition Index
Topshop 0.99% 39.66x
Everlane 0.48% 35.06x
Joe's Jeans 0.50% 31.28x
Tommy Bahama 5.38% 29.42x
Saint Laurent Paris 2.04% 26.84x
Calvin Klein 0.98% 23.73x
Kate Spade 6.90% 22.12x
Uniqlo 3.28% 21.84x
Intermix 1.38% 21.15x
Hugo Boss 6.94% 20.23x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is South Florida Cluster.

Content Affinity Composition Index
South Florida Cluster 22.73% 5.56x
Florida Naples News Cluster 6.06% 5.42x
New York City Family & Activity Cluster 4.55% 4.42x
Florida Jacksonville & Orlando Cluster 16.67% 4.15x
Liberal Media 10.61% 3.98x
Wedding Planning 2.38% 3.92x
California Universities 0.23% 3.90x
Shopping Catalogs 0.23% 3.81x
Weather Information 0.23% 3.73x
Dubai Travel 3.03% 3.68x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male