
Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 29.4 thousand unique devices whose actions qualify for the Intercontinental audience.

INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is Minnesota County and Local Fair Visitors.
Interest | Composition | Index |
Minnesota County and Local Fair Visitors | 24.13% | 8.47x |
Animal Humane Society Helpers | 12.99% | 6.74x |
Minnesota Twins Fans | 11.37% | 5.55x |
Texas Energy Providers | 10.44% | 4.20x |
Retail Job Seekers | 6.96% | 4.09x |
Minnesota Vikings Fans | 5.80% | 3.39x |
Nashville Activity Researchers | 1.60% | 3.31x |
Minnesota Timberwolves Fans | 6.03% | 3.11x |
Chicken Recipe Researchers | 3.25% | 2.81x |
True Crime Podcast Listeners | 1.62% | 2.76x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.
Location | Composition | Index |
Tommy Bahama | 7.15% | 31.38x |
Kate Spade | 7.85% | 18.49x |
Armani | 2.83% | 12.96x |
Club Monaco | 1.03% | 11.74x |
Hugo Boss | 3.71% | 10.73x |
American Apparel | 2.51% | 9.68x |
Uniqlo | 1.10% | 9.62x |
Joe's Jeans | 0.18% | 9.41x |
Intermix | 0.42% | 8.77x |
Saint Laurent Paris | 0.46% | 8.44x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is Minnesota Local News Cluster.
Content Affinity | Composition | Index |
Minnesota Local News Cluster | 23.20% | 13.54x |
High-End Audio | 0.70% | 5.61x |
California Universities | 0.23% | 3.90x |
Canada General Information Seeker Cluster | 1.04% | 3.65x |
Cigars | 0.09% | 3.58x |
Pacific Northwest Information Research Cluster | 3.20% | 3.52x |
Fox News Content Consumers | 1.16% | 3.44x |
Hawaii News | 0.70% | 3.23x |
Hobby Drones & Remote-Controlled Cars | 0.14% | 3.16x |
Chef & Restaurant Resources | 0.23% | 3.14x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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