Dstillery Audiences

INTERCONTINENTAL

Audience Size: 267.5 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 267.5 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 2.31% 2.36x
MLB Fans 2.36% 2.29x
Real Estate Decision Makers 4.25% 2.23x
New York City Events Researchers 3.16% 2.18x
New York Trip Planners 3.58% 2.16x
Ballet Enthusiasts 3.07% 2.15x
Minnesota Timberwolves Fans 2.31% 2.14x
Opera Enthusiasts 2.69% 2.14x
Minnesota Vikings Fans 1.89% 2.09x
Luxury Retail Researchers 2.82% 2.07x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Supreme.

Location Composition Index
Supreme 1.03% 29.61x
Everlane 0.43% 29.02x
Levi Strauss 3.65% 23.46x
Hugo Boss 8.97% 21.62x
Intermix 2.54% 20.84x
Topshop 0.41% 19.10x
Uniqlo 3.56% 18.85x
Club Monaco 2.40% 18.46x
Zara 6.87% 18.08x
Armani 6.82% 16.84x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 0.46% 5.45x
Minnesota Community Business Cluster 1.18% 4.34x
South Dakota Cluster 0.84% 3.97x
Minnesota Local News Cluster 3.70% 3.63x
Institutional Investing 0.29% 3.41x
LGBTQ Advocacy 1.60% 3.04x
Travel, Food, Fashion & Fitness 0.46% 2.86x
Weather Information 0.25% 2.69x
Legal Information Research Cluster 1.43% 2.59x
Book Publishers 0.55% 2.56x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male