Dstillery Audiences

INTERCONTINENTAL

Audience Size: 10.3 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Global Destinations Reopening Researchers.

Interest Composition Index
Global Destinations Reopening Researchers 6.25% 5.24x
Small Luxury SUV Auto Intenders 4.17% 5.15x
Caribbean Destination Reopening Researchers 5.21% 4.82x
Readers of Chinese Content 8.33% 4.62x
Los Angeles Trip Planners 8.33% 4.43x
Venture Capitalists 6.25% 4.31x
Real Estate Decision Makers 6.25% 3.70x
Las Vegas Nightlife Researchers 8.33% 3.64x
Online Grocery Shoppers 6.25% 3.53x
Ballet Enthusiasts 5.21% 3.49x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 4.09% 34.54x
Armani 1.95% 33.11x
Hugo Boss 3.35% 29.80x
Kate Spade 4.37% 24.73x
American Apparel 2.70% 24.71x
Coach 4.84% 19.02x
Zara 1.40% 18.38x
Ann Taylor 1.49% 18.20x
Urban Outfitters 3.26% 17.68x
The North Face 1.49% 16.94x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 5.21% 5.48x
North Dakota Cluster 3.61% 4.65x
California Universities 0.23% 3.90x
Shopping Catalogs 0.23% 3.81x
Weather Information 0.23% 3.73x
Cigars 0.09% 3.58x
New Mexico News 3.17% 3.50x
Live Music 2.30% 3.43x
Discount Shopping 0.16% 3.29x
Golf Travel & Gear 2.41% 3.28x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female