Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 49.1 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is Lunar New Year Researchers.
| Interest | Composition | Index |
| Lunar New Year Researchers | 1.99% | 3.99x |
| Competitive Tri-Athletes | 7.96% | 3.66x |
| Los Angeles Trip Planners | 4.98% | 3.19x |
| School Closings Updates Readers | 1.49% | 3.11x |
| Kitchen Stove Shoppers | 2.49% | 3.06x |
| Readers of Costa Rican Content | 4.98% | 2.87x |
| Shapewear & Leggings Shoppers | 4.48% | 2.86x |
| Travel Book Readers | 1.99% | 2.84x |
| Call of Duty Enthusiasts | 6.47% | 2.77x |
| Ski and Snowboard Apparel Shoppers | 3.48% | 2.76x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 8.52% | 18.07x |
| Topshop | 0.56% | 14.73x |
| Kate Spade | 9.17% | 9.55x |
| Joe's Jeans | 0.38% | 8.37x |
| Armani | 3.47% | 7.75x |
| Saint Laurent Paris | 0.81% | 7.64x |
| Calvin Klein | 0.54% | 7.51x |
| Patagonia | 1.49% | 7.46x |
| Hugo Boss | 5.28% | 7.38x |
| Zara | 3.22% | 7.28x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is Mexico Cluster.
| Content Affinity | Composition | Index |
| Mexico Cluster | 2.49% | 7.56x |
| Latin American News | 1.99% | 5.21x |
| Texas News Cluster | 2.52% | 4.62x |
| California Universities | 0.23% | 3.90x |
| Motorcycle Lifestyle Researchers | 0.98% | 3.85x |
| Shopping Catalogs | 0.23% | 3.81x |
| Texas University Athletics | 1.49% | 3.66x |
| Cigars | 0.09% | 3.58x |
| Photography | 1.00% | 3.58x |
| Apple Blogs & Hacks | 1.00% | 3.57x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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