Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 5.88% | 4.28x |
| Business Communication Product Researchers | 8.40% | 4.08x |
| Hematologists | 5.13% | 3.99x |
| Real Estate Decision Makers | 6.72% | 3.94x |
| Mexican Food Enthusiasts | 8.40% | 3.83x |
| LED Lighting Shoppers | 5.13% | 3.56x |
| Office Reopening Researchers | 4.20% | 3.48x |
| California Skiers and Snowboarders | 8.40% | 3.39x |
| Mexico Trip Planners | 8.40% | 3.38x |
| Haunted House Researchers | 7.89% | 3.36x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 6.38% | 48.69x |
| Kate Spade | 7.51% | 33.06x |
| Hugo Boss | 2.97% | 17.38x |
| Zara | 1.57% | 14.71x |
| Banana Republic | 8.21% | 12.83x |
| Coach | 4.19% | 12.26x |
| White House Black Market | 7.42% | 10.38x |
| American Apparel | 1.05% | 9.27x |
| Armani | 0.79% | 7.77x |
| Brooks Brothers | 1.57% | 7.61x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 5.04% | 5.54x |
| San Diego Cluster | 2.52% | 5.30x |
| Texas News Cluster | 2.52% | 4.62x |
| Fantasy Name Generators | 2.52% | 4.58x |
| Dubai Travel | 4.20% | 4.44x |
| Local Events & Travel Guide | 2.52% | 4.01x |
| Assorted Topics (Family, Household Wellness, The Beach) | 3.36% | 3.97x |
| California Universities | 0.23% | 3.90x |
| Magic & Games | 1.68% | 3.83x |
| Shopping Catalogs | 0.23% | 3.81x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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