Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 226.1 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.12% | 2.33x |
| New York Trip Planners | 6.06% | 2.28x |
| Jazz Festival Enthusiasts | 4.97% | 2.23x |
| Sightseeing Travelers | 5.55% | 2.14x |
| Luxury Hotel Guests | 5.93% | 2.13x |
| Miami Trip Planners | 5.36% | 2.09x |
| Shared Work Space Researchers | 5.29% | 2.08x |
| Opera Enthusiasts | 5.23% | 2.07x |
| Las Vegas Nightlife Researchers | 5.48% | 2.03x |
| Ballet Enthusiasts | 5.55% | 2.02x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.26% | 40.76x |
| Joe's Jeans | 1.77% | 36.93x |
| Everlane | 0.73% | 30.31x |
| Supreme | 0.66% | 30.06x |
| Calvin Klein | 2.44% | 28.11x |
| Saint Laurent Paris | 4.08% | 23.77x |
| Intermix | 3.56% | 22.71x |
| Uniqlo | 7.44% | 22.50x |
| Armani | 10.08% | 21.34x |
| Hugo Boss | 15.20% | 20.83x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is Human Resources & Employee Management.
| Content Affinity | Composition | Index |
| Human Resources & Employee Management | 0.26% | 7.50x |
| Meeting Planning & Hotels | 0.19% | 5.85x |
| International Travel | 0.19% | 5.63x |
| Art News & Products | 0.32% | 4.71x |
| Canadian Lifestyle | 0.26% | 4.24x |
| French News & Gossip Cluster | 0.13% | 3.87x |
| Korea Cluster | 0.26% | 3.72x |
| Real Estate Cluster | 0.19% | 3.70x |
| Community Planning & Transportation | 0.13% | 3.69x |
| Assorted Topics (Television, Origami, Men's Health) | 0.26% | 3.68x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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