Dstillery Audiences

INTERCONTINENTAL

Audience Size: 238.2 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 238.2 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 6.61x
New York City Events Researchers 5.21% 2.49x
Ballet Enthusiasts 4.52% 2.19x
New York Trip Planners 5.25% 2.17x
Real Estate Decision Makers 4.43% 2.15x
Jazz Festival Enthusiasts 3.74% 2.12x
Los Angeles Mass Transit Commuters 4.34% 2.12x
Luxury Womens Brands Shoppers 3.29% 2.08x
New Orleans Trip Planners 3.97% 2.08x
New Orleans Pelicans Fans 3.38% 2.03x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Topshop.

Location Composition Index
Topshop 1.95% 32.84x
Everlane 0.56% 29.55x
Supreme 0.72% 24.76x
Hugo Boss 10.60% 20.90x
Uniqlo 5.02% 20.60x
Calvin Klein 1.89% 19.63x
Intermix 2.94% 19.49x
Zara 7.50% 18.17x
Saint Laurent Paris 2.53% 18.03x
Joe's Jeans 1.17% 17.91x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Canada News.

Content Affinity Composition Index
Canada News 0.04% 43.66x
Handyman Tools 0.05% 36.31x
Washington D.C. Hotels 0.02% 28.51x
Home Décor, Furniture, & Decorating 0.03% 23.07x
England Tourism 0.12% 21.76x
Golf & Boats 0.01% 21.22x
Fashion & Cosmetics 0.04% 17.01x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.12% 16.90x
Local & Travel England - North Midlands 0.03% 15.93x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 15.43x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male