Dstillery Audiences

INTERCONTINENTAL

Audience Size: 246 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 246 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 6.61x
New York City Events Researchers 6.99% 2.99x
Ballet Enthusiasts 6.39% 2.67x
Online Grocery Shoppers 6.39% 2.67x
Real Estate Decision Makers 6.27% 2.62x
Opera Enthusiasts 5.18% 2.40x
United Nations Donors 4.22% 2.37x
New York Trip Planners 5.90% 2.25x
Houston Trip Planners 4.70% 2.22x
Chelsea Fans 4.10% 2.17x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Supreme.

Location Composition Index
Supreme 1.15% 26.20x
Topshop 1.22% 25.48x
Everlane 0.51% 25.47x
Intermix 3.04% 19.61x
Levi Strauss 3.96% 18.45x
Hugo Boss 10.58% 18.11x
Zara 7.38% 16.36x
Uniqlo 4.03% 16.20x
Calvin Klein 2.11% 16.10x
Saint Laurent Paris 2.38% 15.03x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Canada News.

Content Affinity Composition Index
Canada News 0.04% 43.66x
Handyman Tools 0.05% 36.31x
Washington D.C. Hotels 0.02% 28.51x
Home Décor, Furniture, & Decorating 0.03% 23.07x
England Tourism 0.12% 21.76x
Golf & Boats 0.01% 21.22x
Fashion & Cosmetics 0.04% 17.01x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.12% 16.90x
Flags & Trump 0.08% 16.24x
Local & Travel England - North Midlands 0.03% 15.93x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male