Dstillery Audiences

INTERCONTINENTAL

Audience Size: 29.4 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 29.4 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 24.13% 8.47x
Animal Humane Society Helpers 12.99% 6.74x
Minnesota Twins Fans 11.37% 5.55x
Texas Energy Providers 10.44% 4.20x
Retail Job Seekers 6.96% 4.09x
Minnesota Vikings Fans 5.80% 3.39x
Nashville Activity Researchers 1.60% 3.31x
Minnesota Timberwolves Fans 6.03% 3.11x
Chicken Recipe Researchers 3.25% 2.81x
True Crime Podcast Listeners 1.62% 2.76x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 7.15% 31.38x
Kate Spade 7.85% 18.49x
Armani 2.83% 12.96x
Club Monaco 1.03% 11.74x
Hugo Boss 3.71% 10.73x
American Apparel 2.51% 9.68x
Uniqlo 1.10% 9.62x
Joe's Jeans 0.18% 9.41x
Intermix 0.42% 8.77x
Saint Laurent Paris 0.46% 8.44x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Minnesota Local News Cluster.

Content Affinity Composition Index
Minnesota Local News Cluster 23.20% 13.54x
High-End Audio 0.70% 5.61x
California Universities 0.23% 3.90x
Canada General Information Seeker Cluster 1.04% 3.65x
Cigars 0.09% 3.58x
Pacific Northwest Information Research Cluster 3.20% 3.52x
Fox News Content Consumers 1.16% 3.44x
Hawaii News 0.70% 3.23x
Hobby Drones & Remote-Controlled Cars 0.14% 3.16x
Chef & Restaurant Resources 0.23% 3.14x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male