Dstillery Audiences

INTERCONTINENTAL

Audience Size: 116.1 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 116.1 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Executive Travelers.

Interest Composition Index
Executive Travelers 2.35% 2.22x
Venture Capitalists 2.06% 2.19x
New Orleans Trip Planners 2.02% 2.12x
New York Trip Planners 2.88% 2.08x
Jazz Festival Enthusiasts 2.47% 2.06x
Broadway Fans 2.02% 1.99x
Investment Banking Professionals 2.02% 1.89x
Minnesota Twins Fans 1.98% 1.88x
Cleveland Cavaliers Fans 1.48% 1.88x
SEO Specialists 1.73% 1.88x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Zara.

Location Composition Index
Zara 4.84% 29.45x
Armani 3.64% 27.48x
American Apparel 3.79% 22.27x
Free People 2.25% 20.06x
Ann Taylor 2.21% 19.74x
H&M 4.25% 17.50x
Express 3.17% 17.05x
Urban Outfitters 4.29% 16.64x
Lululemon 4.70% 15.10x
Kate Spade 1.78% 15.05x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.61% 3.62x
Minnesota Community Business Cluster 0.95% 3.44x
Minnesota Local News Cluster 3.09% 3.33x
New York City Real Estate Research Cluster 1.03% 3.16x
NYC Tourist Attractions 1.94% 3.13x
Cleveland News 2.39% 2.87x
Broadway Information 0.70% 2.73x
New Orleans Cluster 2.59% 2.64x
Marketing Professionals 0.49% 2.39x
Austin Cluster 1.03% 2.35x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male