Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 31.8 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 15.06% | 5.93x |
| Minnesota Twins Fans | 8.81% | 5.33x |
| Animal Humane Society Helpers | 6.73% | 4.49x |
| Texas Energy Providers | 5.77% | 4.44x |
| Vacation Rental Accommodation Researchers | 1.28% | 4.29x |
| Louisiana Activities Researchers | 2.24% | 4.15x |
| New Orleans Activities Researchers | 2.56% | 3.75x |
| Coffee Chain Shoppers | 3.04% | 3.40x |
| Retail Job Seekers | 5.29% | 3.29x |
| Modern Art Museum Researchers | 2.88% | 3.26x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 2.99% | 24.45x |
| Kate Spade | 2.68% | 21.84x |
| Hugo Boss | 2.40% | 15.37x |
| White House Black Market | 4.26% | 9.43x |
| Armani | 0.86% | 9.36x |
| Zara | 0.82% | 8.55x |
| Levi Strauss | 0.62% | 8.22x |
| Banana Republic | 2.68% | 7.20x |
| Saint Laurent Paris | 0.24% | 6.97x |
| American Apparel | 1.13% | 6.52x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is Minnesota Local News Cluster.
| Content Affinity | Composition | Index |
| Minnesota Local News Cluster | 12.50% | 10.35x |
| Appliances & Reviews | 0.64% | 6.14x |
| Tiny & Modular Home Researchers | 0.48% | 4.97x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.48% | 4.33x |
| Teaching Tools for Kids | 0.48% | 3.99x |
| Weight Loss & Nutrition Assistance Researchers | 0.96% | 3.95x |
| California Universities | 0.23% | 3.90x |
| Backpacking | 0.31% | 3.89x |
| Homesteading | 0.32% | 3.81x |
| Fishing | 0.32% | 3.74x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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