Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 267.5 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 2.31% | 2.36x |
| MLB Fans | 2.36% | 2.29x |
| Real Estate Decision Makers | 4.25% | 2.23x |
| New York City Events Researchers | 3.16% | 2.18x |
| New York Trip Planners | 3.58% | 2.16x |
| Ballet Enthusiasts | 3.07% | 2.15x |
| Minnesota Timberwolves Fans | 2.31% | 2.14x |
| Opera Enthusiasts | 2.69% | 2.14x |
| Minnesota Vikings Fans | 1.89% | 2.09x |
| Luxury Retail Researchers | 2.82% | 2.07x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.03% | 29.61x |
| Everlane | 0.43% | 29.02x |
| Levi Strauss | 3.65% | 23.46x |
| Hugo Boss | 8.97% | 21.62x |
| Intermix | 2.54% | 20.84x |
| Topshop | 0.41% | 19.10x |
| Uniqlo | 3.56% | 18.85x |
| Club Monaco | 2.40% | 18.46x |
| Zara | 6.87% | 18.08x |
| Armani | 6.82% | 16.84x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is Real Estate Cluster.
| Content Affinity | Composition | Index |
| Real Estate Cluster | 0.46% | 5.45x |
| Minnesota Community Business Cluster | 1.18% | 4.34x |
| South Dakota Cluster | 0.84% | 3.97x |
| Minnesota Local News Cluster | 3.70% | 3.63x |
| Institutional Investing | 0.29% | 3.41x |
| LGBTQ Advocacy | 1.60% | 3.04x |
| Travel, Food, Fashion & Fitness | 0.46% | 2.86x |
| Weather Information | 0.25% | 2.69x |
| Legal Information Research Cluster | 1.43% | 2.59x |
| Book Publishers | 0.55% | 2.56x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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