Dstillery Audiences

INTERCONTINENTAL

Audience Size: 10.2 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Water Park Visitors.

Interest Composition Index
Water Park Visitors 10.00% 5.61x
Zoo Visitors 10.00% 5.57x
Opera Enthusiasts 10.00% 4.31x
Work Visa Researchers 5.26% 4.02x
Las Vegas Trip Planners 6.67% 3.81x
Spain Trip Planners 6.58% 3.70x
Early Retirement Planners 6.67% 3.59x
Early Retirment Planners 6.67% 3.51x
Rugby Fans 6.67% 3.34x
Turkey Trip Planners 5.26% 3.29x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Coach.

Location Composition Index
Coach 7.72% 22.03x
Urban Outfitters 3.86% 18.75x
Brooks Brothers 3.16% 14.47x
Gap 10.18% 14.18x
Banana Republic 8.77% 13.27x
Kate Spade 3.16% 13.03x
Forever 21 4.21% 10.20x
Anthropologie 2.46% 9.49x
LL Bean 0.68% 9.47x
Michael Kors 3.86% 9.42x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is California Universities.

Content Affinity Composition Index
California Universities 0.23% 3.90x
Shopping Catalogs 0.23% 3.81x
Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) 10.00% 3.81x
Weather Information 0.23% 3.73x
Florida Local News Cluster 6.67% 3.66x
Cigars 0.09% 3.58x
Diet & Exercise 10.00% 3.55x
Cooking Blog Content Enthusiasts 10.00% 3.40x
Golf Travel & Gear 2.41% 3.28x
Apartment Hunting 2.63% 3.17x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female