Dstillery Audiences

INTERCONTINENTAL

Audience Size: 49.1 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 49.1 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Lunar New Year Researchers.

Interest Composition Index
Lunar New Year Researchers 1.99% 3.99x
Competitive Tri-Athletes 7.96% 3.66x
Los Angeles Trip Planners 4.98% 3.19x
School Closings Updates Readers 1.49% 3.11x
Kitchen Stove Shoppers 2.49% 3.06x
Readers of Costa Rican Content 4.98% 2.87x
Shapewear & Leggings Shoppers 4.48% 2.86x
Travel Book Readers 1.99% 2.84x
Call of Duty Enthusiasts 6.47% 2.77x
Ski and Snowboard Apparel Shoppers 3.48% 2.76x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 8.52% 18.07x
Topshop 0.56% 14.73x
Kate Spade 9.17% 9.55x
Joe's Jeans 0.38% 8.37x
Armani 3.47% 7.75x
Saint Laurent Paris 0.81% 7.64x
Calvin Klein 0.54% 7.51x
Patagonia 1.49% 7.46x
Hugo Boss 5.28% 7.38x
Zara 3.22% 7.28x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Mexico Cluster.

Content Affinity Composition Index
Mexico Cluster 2.49% 7.56x
Latin American News 1.99% 5.21x
Texas News Cluster 2.52% 4.62x
California Universities 0.23% 3.90x
Motorcycle Lifestyle Researchers 0.98% 3.85x
Shopping Catalogs 0.23% 3.81x
Texas University Athletics 1.49% 3.66x
Cigars 0.09% 3.58x
Photography 1.00% 3.58x
Apple Blogs & Hacks 1.00% 3.57x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female