Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is Global Destinations Reopening Researchers.
| Interest | Composition | Index |
| Global Destinations Reopening Researchers | 6.25% | 5.24x |
| Small Luxury SUV Auto Intenders | 4.17% | 5.15x |
| Caribbean Destination Reopening Researchers | 5.21% | 4.82x |
| Readers of Chinese Content | 8.33% | 4.62x |
| Los Angeles Trip Planners | 8.33% | 4.43x |
| Venture Capitalists | 6.25% | 4.31x |
| Real Estate Decision Makers | 6.25% | 3.70x |
| Las Vegas Nightlife Researchers | 8.33% | 3.64x |
| Online Grocery Shoppers | 6.25% | 3.53x |
| Ballet Enthusiasts | 5.21% | 3.49x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 4.09% | 34.54x |
| Armani | 1.95% | 33.11x |
| Hugo Boss | 3.35% | 29.80x |
| Kate Spade | 4.37% | 24.73x |
| American Apparel | 2.70% | 24.71x |
| Coach | 4.84% | 19.02x |
| Zara | 1.40% | 18.38x |
| Ann Taylor | 1.49% | 18.20x |
| Urban Outfitters | 3.26% | 17.68x |
| The North Face | 1.49% | 16.94x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 5.21% | 5.48x |
| North Dakota Cluster | 3.61% | 4.65x |
| California Universities | 0.23% | 3.90x |
| Shopping Catalogs | 0.23% | 3.81x |
| Weather Information | 0.23% | 3.73x |
| Cigars | 0.09% | 3.58x |
| New Mexico News | 3.17% | 3.50x |
| Live Music | 2.30% | 3.43x |
| Discount Shopping | 0.16% | 3.29x |
| Golf Travel & Gear | 2.41% | 3.28x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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