Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 116.1 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 2.35% | 2.22x |
| Venture Capitalists | 2.06% | 2.19x |
| New Orleans Trip Planners | 2.02% | 2.12x |
| New York Trip Planners | 2.88% | 2.08x |
| Jazz Festival Enthusiasts | 2.47% | 2.06x |
| Broadway Fans | 2.02% | 1.99x |
| Investment Banking Professionals | 2.02% | 1.89x |
| Minnesota Twins Fans | 1.98% | 1.88x |
| Cleveland Cavaliers Fans | 1.48% | 1.88x |
| SEO Specialists | 1.73% | 1.88x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Zara.
| Location | Composition | Index |
| Zara | 4.84% | 29.45x |
| Armani | 3.64% | 27.48x |
| American Apparel | 3.79% | 22.27x |
| Free People | 2.25% | 20.06x |
| Ann Taylor | 2.21% | 19.74x |
| H&M | 4.25% | 17.50x |
| Express | 3.17% | 17.05x |
| Urban Outfitters | 4.29% | 16.64x |
| Lululemon | 4.70% | 15.10x |
| Kate Spade | 1.78% | 15.05x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.61% | 3.62x |
| Minnesota Community Business Cluster | 0.95% | 3.44x |
| Minnesota Local News Cluster | 3.09% | 3.33x |
| New York City Real Estate Research Cluster | 1.03% | 3.16x |
| NYC Tourist Attractions | 1.94% | 3.13x |
| Cleveland News | 2.39% | 2.87x |
| Broadway Information | 0.70% | 2.73x |
| New Orleans Cluster | 2.59% | 2.64x |
| Marketing Professionals | 0.49% | 2.39x |
| Austin Cluster | 1.03% | 2.35x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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