Dstillery Audiences

INTERCONTINENTAL

Audience Size: 226.1 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 226.1 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.12% 2.33x
New York Trip Planners 6.06% 2.28x
Jazz Festival Enthusiasts 4.97% 2.23x
Sightseeing Travelers 5.55% 2.14x
Luxury Hotel Guests 5.93% 2.13x
Miami Trip Planners 5.36% 2.09x
Shared Work Space Researchers 5.29% 2.08x
Opera Enthusiasts 5.23% 2.07x
Las Vegas Nightlife Researchers 5.48% 2.03x
Ballet Enthusiasts 5.55% 2.02x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Topshop.

Location Composition Index
Topshop 3.26% 40.76x
Joe's Jeans 1.77% 36.93x
Everlane 0.73% 30.31x
Supreme 0.66% 30.06x
Calvin Klein 2.44% 28.11x
Saint Laurent Paris 4.08% 23.77x
Intermix 3.56% 22.71x
Uniqlo 7.44% 22.50x
Armani 10.08% 21.34x
Hugo Boss 15.20% 20.83x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 0.26% 7.50x
Meeting Planning & Hotels 0.19% 5.85x
International Travel 0.19% 5.63x
Art News & Products 0.32% 4.71x
Canadian Lifestyle 0.26% 4.24x
French News & Gossip Cluster 0.13% 3.87x
Korea Cluster 0.26% 3.72x
Real Estate Cluster 0.19% 3.70x
Community Planning & Transportation 0.13% 3.69x
Assorted Topics (Television, Origami, Men's Health) 0.26% 3.68x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male