Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 228.5 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.73% | 1.99x |
| Investment Banking Professionals | 3.93% | 1.94x |
| Sightseeing Travelers | 4.69% | 1.87x |
| Executive Travelers | 0.13% | 1.84x |
| Real Estate Decision Makers | 4.40% | 1.80x |
| Burger Enthusiast | 1.10% | 1.78x |
| Opera Enthusiasts | 3.89% | 1.77x |
| Miami Trip Planners | 4.31% | 1.75x |
| Ballet Enthusiasts | 4.31% | 1.75x |
| Online Grocery Shoppers | 4.48% | 1.75x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.95% | 35.17x |
| Everlane | 0.63% | 28.93x |
| Joe's Jeans | 1.61% | 28.28x |
| Supreme | 0.69% | 26.32x |
| Calvin Klein | 2.26% | 26.29x |
| Uniqlo | 6.16% | 21.62x |
| Hugo Boss | 13.62% | 21.51x |
| Saint Laurent Paris | 3.31% | 21.27x |
| Intermix | 3.25% | 20.29x |
| Zara | 8.49% | 19.56x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is Philanthropy - Nonprofits.
| Content Affinity | Composition | Index |
| Philanthropy - Nonprofits | 0.25% | 6.00x |
| International Travel | 0.17% | 4.88x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.17% | 4.79x |
| Shipping & Logistics | 0.13% | 4.67x |
| Holistic Medicine | 0.13% | 4.26x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.13% | 3.76x |
| Cigars | 0.09% | 3.58x |
| Law School Research Cluster | 0.09% | 3.57x |
| Broadway Information | 1.27% | 3.51x |
| NYC Tourist Attractions | 2.32% | 3.51x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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