Dstillery Audiences

INTERCONTINENTAL

Audience Size: 34.6 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 34.6 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 5.41% 3.92x
Online Grammar Tool Users 3.24% 3.74x
Mac Users 3.24% 3.68x
Ivy League College Researchers 2.70% 3.44x
Mens Business Clothes Shoppers 3.24% 3.33x
Executive Travelers 2.70% 3.17x
Small Business COVID-19 Relief Researchers 2.70% 3.14x
Seattle Trip Planners 7.03% 3.09x
Online Shoppers 5.41% 3.09x
Online Test Prep Resource Readers 5.41% 3.06x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 7.73% 23.87x
Topshop 0.34% 16.66x
Kate Spade 8.53% 14.05x
Hugo Boss 4.45% 9.87x
Zara 2.20% 7.88x
Bonobos 1.39% 7.85x
Armani 2.07% 7.47x
Joe's Jeans 0.22% 7.24x
Saint Laurent Paris 0.40% 6.57x
Club Monaco 0.77% 6.43x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is University Research.

Content Affinity Composition Index
University Research 2.70% 9.25x
Texas News Cluster 2.52% 4.62x
Fantasy Name Generators 2.52% 4.58x
Luxury Sneakers 1.47% 4.04x
California Universities 0.23% 3.90x
Magic & Games 1.68% 3.83x
Appliances & Reviews 1.08% 3.82x
Shopping Catalogs 0.23% 3.81x
Weather Information 0.23% 3.73x
Washington & Northern Virginia 1.62% 3.69x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male