Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 67.8 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is Global Destinations Reopening Researchers.
| Interest | Composition | Index |
| Global Destinations Reopening Researchers | 10.61% | 10.59x |
| Caribbean Destination Reopening Researchers | 7.58% | 7.97x |
| United Kingdom News Readers | 12.12% | 7.23x |
| Real Estate Decision Makers | 10.61% | 6.42x |
| Media Buying Professionals | 9.09% | 5.56x |
| Readers of Puerto Rican Content | 12.12% | 5.52x |
| Fort Lauderdale Trip Planners | 13.64% | 5.48x |
| Penn State Nittany Lions Fans | 10.61% | 5.38x |
| Advertising Professionals | 9.09% | 5.34x |
| Cricket Enthusiasts | 7.58% | 5.33x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.99% | 39.66x |
| Everlane | 0.48% | 35.06x |
| Joe's Jeans | 0.50% | 31.28x |
| Tommy Bahama | 5.38% | 29.42x |
| Saint Laurent Paris | 2.04% | 26.84x |
| Calvin Klein | 0.98% | 23.73x |
| Kate Spade | 6.90% | 22.12x |
| Uniqlo | 3.28% | 21.84x |
| Intermix | 1.38% | 21.15x |
| Hugo Boss | 6.94% | 20.23x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is South Florida Cluster.
| Content Affinity | Composition | Index |
| South Florida Cluster | 22.73% | 5.56x |
| Florida Naples News Cluster | 6.06% | 5.42x |
| New York City Family & Activity Cluster | 4.55% | 4.42x |
| Florida Jacksonville & Orlando Cluster | 16.67% | 4.15x |
| Liberal Media | 10.61% | 3.98x |
| Wedding Planning | 2.38% | 3.92x |
| California Universities | 0.23% | 3.90x |
| Shopping Catalogs | 0.23% | 3.81x |
| Weather Information | 0.23% | 3.73x |
| Dubai Travel | 3.03% | 3.68x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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