Dstillery Audiences

INTERCONTINENTAL

Audience Size: 154 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 154 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is New Orleans Trip Planners.

Interest Composition Index
New Orleans Trip Planners 9.33% 5.52x
New Orleans Activities Researchers 5.60% 3.65x
New Orleans Pelicans Fans 6.72% 3.49x
Jazz Festival Enthusiasts 5.22% 3.28x
Ballet Enthusiasts 3.73% 2.92x
New Orleans Saints Fans 5.60% 2.90x
Louisiana Trip Planners 5.60% 2.87x
Louisiana Activities Researchers 4.10% 2.62x
Louisiana State University Tigers Fans 4.48% 2.51x
Landscape Architects 2.99% 2.46x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Topshop.

Location Composition Index
Topshop 2.27% 43.99x
Joe's Jeans 1.12% 37.70x
Everlane 0.56% 33.86x
Calvin Klein 1.74% 25.94x
Intermix 2.72% 25.77x
Saint Laurent Paris 3.21% 25.55x
Tommy Bahama 7.49% 22.96x
Supreme 0.39% 22.76x
Uniqlo 5.51% 22.29x
Armani 8.12% 21.73x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is New Orleans Cluster.

Content Affinity Composition Index
New Orleans Cluster 12.69% 6.97x
Furniture & Home Improvement 1.12% 5.84x
Alberta Canada Cluster 1.12% 5.36x
Northern California Cluster 1.87% 5.24x
Conservatives & Conspiracies 1.12% 4.88x
Mississippi News 2.99% 4.49x
New York City Real Estate Research Cluster 1.12% 4.25x
Fashion Cluster 1.49% 4.18x
Work Productivity 0.26% 4.04x
California Universities 0.23% 3.90x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female