Dstillery Audiences

INTERCONTINENTAL

Audience Size: 228.5 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 228.5 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.73% 1.99x
Investment Banking Professionals 3.93% 1.94x
Sightseeing Travelers 4.69% 1.87x
Executive Travelers 0.13% 1.84x
Real Estate Decision Makers 4.40% 1.80x
Burger Enthusiast 1.10% 1.78x
Opera Enthusiasts 3.89% 1.77x
Miami Trip Planners 4.31% 1.75x
Ballet Enthusiasts 4.31% 1.75x
Online Grocery Shoppers 4.48% 1.75x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Topshop.

Location Composition Index
Topshop 2.95% 35.17x
Everlane 0.63% 28.93x
Joe's Jeans 1.61% 28.28x
Supreme 0.69% 26.32x
Calvin Klein 2.26% 26.29x
Uniqlo 6.16% 21.62x
Hugo Boss 13.62% 21.51x
Saint Laurent Paris 3.31% 21.27x
Intermix 3.25% 20.29x
Zara 8.49% 19.56x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 0.25% 6.00x
International Travel 0.17% 4.88x
Assorted Topics (Business Support ToolsForm Templates) 0.17% 4.79x
Shipping & Logistics 0.13% 4.67x
Holistic Medicine 0.13% 4.26x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.13% 3.76x
Cigars 0.09% 3.58x
Law School Research Cluster 0.09% 3.57x
Broadway Information 1.27% 3.51x
NYC Tourist Attractions 2.32% 3.51x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male