Explore the Intercontinental Audience
Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 thousand unique devices whose actions qualify for the Intercontinental audience.
INTERESTS
The Intercontinental audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intercontinental audience is Water Park Visitors.
| Interest | Composition | Index |
| Water Park Visitors | 10.00% | 5.61x |
| Zoo Visitors | 10.00% | 5.57x |
| Opera Enthusiasts | 10.00% | 4.31x |
| Work Visa Researchers | 5.26% | 4.02x |
| Las Vegas Trip Planners | 6.67% | 3.81x |
| Spain Trip Planners | 6.58% | 3.70x |
| Early Retirement Planners | 6.67% | 3.59x |
| Early Retirment Planners | 6.67% | 3.51x |
| Rugby Fans | 6.67% | 3.34x |
| Turkey Trip Planners | 5.26% | 3.29x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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APPAREL RETAILERS
The Intercontinental audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intercontinental audience is Coach.
| Location | Composition | Index |
| Coach | 7.72% | 22.03x |
| Urban Outfitters | 3.86% | 18.75x |
| Brooks Brothers | 3.16% | 14.47x |
| Gap | 10.18% | 14.18x |
| Banana Republic | 8.77% | 13.27x |
| Kate Spade | 3.16% | 13.03x |
| Forever 21 | 4.21% | 10.20x |
| Anthropologie | 2.46% | 9.49x |
| LL Bean | 0.68% | 9.47x |
| Michael Kors | 3.86% | 9.42x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intercontinental audience is California Universities.
| Content Affinity | Composition | Index |
| California Universities | 0.23% | 3.90x |
| Shopping Catalogs | 0.23% | 3.81x |
| Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) | 10.00% | 3.81x |
| Weather Information | 0.23% | 3.73x |
| Florida Local News Cluster | 6.67% | 3.66x |
| Cigars | 0.09% | 3.58x |
| Diet & Exercise | 10.00% | 3.55x |
| Cooking Blog Content Enthusiasts | 10.00% | 3.40x |
| Golf Travel & Gear | 2.41% | 3.28x |
| Apartment Hunting | 2.63% | 3.17x |
Composition Percentage:
The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
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DEMOGRAPHICS
The Intercontinental audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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