Dstillery Audiences

INTERCONTINENTAL

Audience Size: 31.8 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 31.8 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 15.06% 5.93x
Minnesota Twins Fans 8.81% 5.33x
Animal Humane Society Helpers 6.73% 4.49x
Texas Energy Providers 5.77% 4.44x
Vacation Rental Accommodation Researchers 1.28% 4.29x
Louisiana Activities Researchers 2.24% 4.15x
New Orleans Activities Researchers 2.56% 3.75x
Coffee Chain Shoppers 3.04% 3.40x
Retail Job Seekers 5.29% 3.29x
Modern Art Museum Researchers 2.88% 3.26x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 2.99% 24.45x
Kate Spade 2.68% 21.84x
Hugo Boss 2.40% 15.37x
White House Black Market 4.26% 9.43x
Armani 0.86% 9.36x
Zara 0.82% 8.55x
Levi Strauss 0.62% 8.22x
Banana Republic 2.68% 7.20x
Saint Laurent Paris 0.24% 6.97x
American Apparel 1.13% 6.52x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Minnesota Local News Cluster.

Content Affinity Composition Index
Minnesota Local News Cluster 12.50% 10.35x
Appliances & Reviews 0.64% 6.14x
Tiny & Modular Home Researchers 0.48% 4.97x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.48% 4.33x
Teaching Tools for Kids 0.48% 3.99x
Weight Loss & Nutrition Assistance Researchers 0.96% 3.95x
California Universities 0.23% 3.90x
Backpacking 0.31% 3.89x
Homesteading 0.32% 3.81x
Fishing 0.32% 3.74x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female