Dstillery Audiences

INTERCONTINENTAL

Audience Size: 18.3 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 5.88% 4.28x
Business Communication Product Researchers 8.40% 4.08x
Hematologists 5.13% 3.99x
Real Estate Decision Makers 6.72% 3.94x
Mexican Food Enthusiasts 8.40% 3.83x
LED Lighting Shoppers 5.13% 3.56x
Office Reopening Researchers 4.20% 3.48x
California Skiers and Snowboarders 8.40% 3.39x
Mexico Trip Planners 8.40% 3.38x
Haunted House Researchers 7.89% 3.36x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 6.38% 48.69x
Kate Spade 7.51% 33.06x
Hugo Boss 2.97% 17.38x
Zara 1.57% 14.71x
Banana Republic 8.21% 12.83x
Coach 4.19% 12.26x
White House Black Market 7.42% 10.38x
American Apparel 1.05% 9.27x
Armani 0.79% 7.77x
Brooks Brothers 1.57% 7.61x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 5.04% 5.54x
San Diego Cluster 2.52% 5.30x
Texas News Cluster 2.52% 4.62x
Fantasy Name Generators 2.52% 4.58x
Dubai Travel 4.20% 4.44x
Local Events & Travel Guide 2.52% 4.01x
Assorted Topics (Family, Household Wellness, The Beach) 3.36% 3.97x
California Universities 0.23% 3.90x
Magic & Games 1.68% 3.83x
Shopping Catalogs 0.23% 3.81x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male