Dstillery Audiences

INTERCONTINENTAL

Audience Size: 229.4 Thousand Devices

Explore the Intercontinental Audience

Below you'll find more information about the Intercontinental audience, broken down in different categories based on their digital and physical behaviors. These are 229.4 thousand unique devices whose actions qualify for the Intercontinental audience.

Dstillery Crafted Audiences

INTERESTS

The Intercontinental audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intercontinental audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 5.35% 2.60x
Venture Capitalists 4.46% 2.55x
Investment Banking Professionals 4.33% 2.47x
Luxury Hotel Guests 4.77% 2.46x
Shared Work Space Researchers 4.26% 2.40x
Luxury Boutique Hotel Researchers 4.39% 2.35x
New York City Events Researchers 4.33% 2.32x
E-cycling Enthusiasts 4.96% 2.25x
Men's Shoe Shoppers 4.46% 2.22x
Ballet Enthusiasts 4.33% 2.21x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Interest attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intercontinental audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intercontinental audience is Topshop.

Location Composition Index
Topshop 3.32% 38.35x
Joe's Jeans 1.72% 34.96x
Supreme 0.70% 29.42x
Calvin Klein 2.43% 28.61x
Everlane 0.68% 28.15x
Saint Laurent Paris 3.76% 23.01x
Intermix 3.60% 22.02x
Hugo Boss 14.80% 21.51x
Uniqlo 6.86% 21.44x
Zara 9.41% 20.04x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Location attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intercontinental audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.45% 6.95x
Russia Cluster 0.19% 5.62x
Community Planning & Transportation 0.19% 5.32x
San Francisco Tourism 0.25% 4.16x
Art News & Products 0.32% 4.08x
Work Productivity 0.38% 3.98x
Lacrosse College Athletics 0.25% 3.98x
Higher-End Fashion Brands 0.13% 3.97x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.13% 3.94x
Cigars 0.09% 3.58x
Composition Percentage: The overlap percentage between the Intercontinental audience and the Content Affinity attribute.
Index: A comparison of the Intercontinental audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intercontinental audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male