Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 107.1 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 6.61% | 4.83x |
| New York City Events Researchers | 6.61% | 4.77x |
| New York Trip Planners | 5.61% | 4.01x |
| Venture Capitalists | 4.82% | 3.61x |
| Online Grocery Shoppers | 9.76% | 3.54x |
| Shared Work Space Researchers | 4.99% | 3.51x |
| Real Estate Decision Makers | 9.22% | 3.32x |
| Restaurant Menu Researchers | 4.15% | 3.31x |
| Miami Trip Planners | 4.61% | 3.24x |
| Luxury Womens Brands Shoppers | 4.78% | 3.19x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 17.57% | 148.78x |
| Supreme | 2.65% | 92.42x |
| Madewell | 18.41% | 90.34x |
| Saint Laurent Paris | 9.08% | 86.28x |
| Ralph Lauren | 8.33% | 80.39x |
| Patagonia | 9.34% | 64.09x |
| Michael Kors | 16.18% | 63.38x |
| Zara | 19.08% | 60.76x |
| Lululemon | 36.84% | 57.69x |
| Hugo Boss | 14.30% | 51.53x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 3.12% | 8.02x |
| Institutional Investing | 0.50% | 7.42x |
| Art News & Products | 0.62% | 6.88x |
| New York City Education & News Cluster | 3.12% | 6.74x |
| Real Estate Cluster | 0.46% | 6.60x |
| NYC Tourist Attractions | 4.03% | 6.29x |
| Marketing Professionals | 1.29% | 5.84x |
| Central & South American News | 0.42% | 4.55x |
| Work Productivity | 0.58% | 4.55x |
| Mobile Industry Information | 0.33% | 4.48x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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