Dstillery Audiences

INTERMIX

Audience Size: 83.6 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 83.6 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.95% 5.43x
Online Grocery Shoppers 8.95% 4.46x
New York Trip Planners 7.89% 4.32x
Ballet Enthusiasts 7.37% 4.23x
Opera Enthusiasts 8.95% 4.17x
Restaurant Menu Researchers 6.32% 3.58x
Hanukkah Decorations Shoppers 6.84% 3.29x
Real Estate Decision Makers 5.79% 3.26x
Readers of Chinese Content 5.26% 3.09x
Major Airline Customers 5.79% 2.95x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Supreme.

Location Composition Index
Supreme 2.03% 116.60x
Everlane 1.92% 115.68x
Club Monaco 19.60% 106.54x
Saint Laurent Paris 13.17% 102.77x
Topshop 3.69% 69.59x
Bonobos 13.62% 61.77x
Calvin Klein 4.20% 61.33x
Madewell 22.11% 60.70x
Joe's Jeans 1.70% 56.51x
Armani 21.18% 55.86x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.68% 10.05x
New York City Real Estate Research Cluster 3.68% 9.22x
Hudson Valley New York Media 4.21% 8.98x
Latin American News 2.11% 6.66x
Mommy Bloggers 1.58% 4.88x
New York City Family & Activity Cluster 4.21% 4.79x
MBA Education 0.86% 4.49x
New Jersey Travel Location Cluster 1.58% 3.87x
Alberta Canada Cluster 1.05% 3.87x
Party Suppliers 1.05% 3.80x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female