Dstillery Audiences

INTERMIX

Audience Size: 137.1 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 137.1 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.08% 5.59x
Getting Off the Grid Travelers 0.08% 4.95x
New York City Events Researchers 8.09% 4.39x
Online Grocery Shoppers 8.16% 4.20x
Ballet Enthusiasts 7.37% 3.93x
Real Estate Decision Makers 6.97% 3.85x
Venture Capitalists 5.92% 3.71x
New York Trip Planners 7.76% 3.56x
Restaurant Menu Researchers 5.39% 3.52x
Luxury Retail Researchers 5.86% 3.40x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Club Monaco.

Location Composition Index
Club Monaco 15.33% 87.20x
Supreme 2.86% 83.69x
Everlane 1.40% 77.57x
Saint Laurent Paris 9.27% 68.95x
Madewell 21.53% 60.03x
Zara 21.24% 53.61x
Ralph Lauren 10.33% 51.92x
Bonobos 8.83% 51.50x
Topshop 2.09% 46.25x
Calvin Klein 4.94% 44.91x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.05% 42.88x
Washington D.C. Hotels 0.04% 35.55x
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 29.80x
Assorted Topics (Elderly, Europe, Viral Media) 0.07% 29.01x
Saskatchewan Media & Retail Cluster 0.06% 28.27x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.06% 26.98x
Golf & Boats 0.02% 24.79x
Environmental Conservation 0.04% 23.35x
Barcode Site & App Users 0.06% 18.49x
ISPs & Local Services 0.06% 17.55x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male