Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 54.7 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 4.15% | 3.65x |
| New York Trip Planners | 4.61% | 3.50x |
| Executive Travelers | 3.31% | 3.29x |
| Broadway Fans | 3.12% | 3.24x |
| Real Estate Decision Makers | 7.08% | 3.24x |
| Online Grocery Shoppers | 7.87% | 3.09x |
| Venture Capitalists | 2.75% | 3.07x |
| Investment Banking Professionals | 2.98% | 2.94x |
| Market Intelligence Researchers | 2.00% | 2.88x |
| Restaurant Menu Researchers | 3.17% | 2.83x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 34.82% | 111.96x |
| Michael Kors | 15.42% | 110.10x |
| Zara | 16.19% | 98.40x |
| H&M | 17.64% | 72.64x |
| LOFT | 14.68% | 59.18x |
| Kate Spade | 6.49% | 54.80x |
| Armani | 7.09% | 53.54x |
| Anthropologie | 10.97% | 47.57x |
| Talbots | 13.92% | 47.48x |
| American Apparel | 7.90% | 46.45x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 4.01% | 6.84x |
| New York City Real Estate Research Cluster | 2.00% | 6.47x |
| New York City Education & News Cluster | 1.82% | 4.32x |
| Fashion Cluster | 2.00% | 4.24x |
| Hudson Valley New York Media | 0.98% | 4.02x |
| Business News & Information Readers | 1.02% | 3.05x |
| Furniture & Home Improvement | 1.86% | 2.68x |
| Philadelphia Cluster | 1.40% | 2.56x |
| Smart Travel | 0.88% | 2.53x |
| MBA Education | 0.75% | 2.52x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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