Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 137.1 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.08% | 5.59x |
| Getting Off the Grid Travelers | 0.08% | 4.95x |
| New York City Events Researchers | 8.09% | 4.39x |
| Online Grocery Shoppers | 8.16% | 4.20x |
| Ballet Enthusiasts | 7.37% | 3.93x |
| Real Estate Decision Makers | 6.97% | 3.85x |
| Venture Capitalists | 5.92% | 3.71x |
| New York Trip Planners | 7.76% | 3.56x |
| Restaurant Menu Researchers | 5.39% | 3.52x |
| Luxury Retail Researchers | 5.86% | 3.40x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 15.33% | 87.20x |
| Supreme | 2.86% | 83.69x |
| Everlane | 1.40% | 77.57x |
| Saint Laurent Paris | 9.27% | 68.95x |
| Madewell | 21.53% | 60.03x |
| Zara | 21.24% | 53.61x |
| Ralph Lauren | 10.33% | 51.92x |
| Bonobos | 8.83% | 51.50x |
| Topshop | 2.09% | 46.25x |
| Calvin Klein | 4.94% | 44.91x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.05% | 42.88x |
| Washington D.C. Hotels | 0.04% | 35.55x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.07% | 29.80x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.07% | 29.01x |
| Saskatchewan Media & Retail Cluster | 0.06% | 28.27x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.06% | 26.98x |
| Golf & Boats | 0.02% | 24.79x |
| Environmental Conservation | 0.04% | 23.35x |
| Barcode Site & App Users | 0.06% | 18.49x |
| ISPs & Local Services | 0.06% | 17.55x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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