Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 134 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 8.01% | 5.51x |
| Ballet Enthusiasts | 7.77% | 5.40x |
| Online Grocery Shoppers | 8.49% | 5.24x |
| New York Trip Planners | 7.83% | 4.69x |
| Real Estate Decision Makers | 8.07% | 4.21x |
| Venture Capitalists | 4.76% | 3.94x |
| Restaurant Menu Researchers | 4.82% | 3.82x |
| Pre-Measured Grocery Shoppers | 6.20% | 3.75x |
| Investment Banking Professionals | 4.94% | 3.43x |
| Mens Business Clothes Shoppers | 4.52% | 3.40x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 15.55% | 119.72x |
| Everlane | 1.44% | 97.78x |
| Supreme | 3.18% | 91.04x |
| Saint Laurent Paris | 9.62% | 74.52x |
| Madewell | 18.97% | 66.91x |
| Ralph Lauren | 9.36% | 66.12x |
| Bonobos | 4.64% | 55.99x |
| Zara | 19.46% | 51.23x |
| Patagonia | 10.18% | 46.03x |
| Michael Kors | 14.71% | 45.08x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 5.90% | 7.83x |
| New York City Real Estate Research Cluster | 3.43% | 6.97x |
| Marketing Professionals | 1.63% | 6.30x |
| New York City Education & News Cluster | 3.07% | 6.04x |
| Hudson Valley New York Media | 1.69% | 5.03x |
| Work Productivity | 0.72% | 5.02x |
| Startup Investment | 2.17% | 5.00x |
| Fashion Cluster | 2.71% | 4.52x |
| New York City Family & Activity Cluster | 3.01% | 4.38x |
| Broadway Information | 1.33% | 3.86x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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