Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 135.5 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 10.89% | 4.12x |
| Real Estate Decision Makers | 10.53% | 4.04x |
| New York Trip Planners | 9.81% | 3.67x |
| Ballet Enthusiasts | 9.93% | 3.60x |
| Restaurant Menu Researchers | 8.25% | 3.30x |
| United Arab Emirates Trip Planners | 7.42% | 3.11x |
| Opera Enthusiasts | 7.78% | 3.06x |
| Online Grocery Shoppers | 8.37% | 3.06x |
| Pre-Measured Grocery Shoppers | 8.13% | 3.01x |
| Luxury Department Store Shoppers | 6.70% | 2.88x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Supreme.
| Location | Composition | Index |
| Supreme | 2.18% | 99.59x |
| Saint Laurent Paris | 13.61% | 79.33x |
| Club Monaco | 18.19% | 77.33x |
| Everlane | 1.86% | 76.70x |
| Zara | 30.93% | 62.19x |
| Madewell | 27.49% | 58.65x |
| Topshop | 4.13% | 51.62x |
| Ann Taylor | 23.31% | 51.07x |
| Calvin Klein | 4.31% | 49.58x |
| Bonobos | 13.90% | 48.85x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is Art News & Products.
| Content Affinity | Composition | Index |
| Art News & Products | 0.60% | 8.61x |
| New York City Real Estate Research Cluster | 3.47% | 8.06x |
| NYC Tourist Attractions | 4.07% | 7.45x |
| Film Production | 0.60% | 6.81x |
| Marketing Professionals | 0.96% | 6.43x |
| Design Software | 1.08% | 6.25x |
| Work Productivity | 0.48% | 5.47x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.48% | 5.44x |
| Hudson Valley New York Media | 1.91% | 4.67x |
| New York City Education & News Cluster | 1.67% | 4.63x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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