Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 20.5 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.71% | 6.77x |
| Finance Continuing Education Researchers | 7.06% | 6.65x |
| Shared Work Space Researchers | 11.43% | 6.37x |
| Retirement Planning Amid Covid-19 | 4.71% | 5.86x |
| Restaurant Menu Researchers | 5.71% | 5.86x |
| Portugal Trip Planners | 10.00% | 5.70x |
| Videographers | 5.71% | 5.11x |
| US Judiciary System Researchers | 4.29% | 4.90x |
| Elite Cycling Gear Shoppers | 5.71% | 4.61x |
| Insurance Professionals | 8.57% | 4.54x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 15.77% | 175.00x |
| Club Monaco | 15.97% | 97.28x |
| Armani | 21.39% | 55.31x |
| Bonobos | 11.00% | 44.48x |
| Hugo Boss | 17.06% | 27.32x |
| Ralph Lauren | 16.12% | 25.08x |
| Lululemon | 27.36% | 23.57x |
| Madewell | 15.07% | 22.47x |
| Free People | 13.63% | 20.60x |
| Calvin Klein | 1.29% | 20.48x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is Small Business Resources.
| Content Affinity | Composition | Index |
| Small Business Resources | 7.14% | 4.99x |
| Technology News | 4.29% | 4.21x |
| Baltimore Cluster | 7.14% | 4.12x |
| Free Online Game Players | 0.24% | 3.62x |
| Electronic Document Assembly | 0.11% | 3.61x |
| England Tourism | 0.04% | 3.34x |
| Shopping Catalogs | 0.24% | 3.17x |
| Cakes & Sweets | 0.53% | 3.11x |
| Hobby Vehicles | 0.26% | 2.95x |
| New England & Ivy League Sports | 0.38% | 2.94x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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