Dstillery Audiences

INTERMIX

Audience Size: 107.1 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 107.1 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 6.61% 4.83x
New York City Events Researchers 6.61% 4.77x
New York Trip Planners 5.61% 4.01x
Venture Capitalists 4.82% 3.61x
Online Grocery Shoppers 9.76% 3.54x
Shared Work Space Researchers 4.99% 3.51x
Real Estate Decision Makers 9.22% 3.32x
Restaurant Menu Researchers 4.15% 3.31x
Miami Trip Planners 4.61% 3.24x
Luxury Womens Brands Shoppers 4.78% 3.19x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Club Monaco.

Location Composition Index
Club Monaco 17.57% 148.78x
Supreme 2.65% 92.42x
Madewell 18.41% 90.34x
Saint Laurent Paris 9.08% 86.28x
Ralph Lauren 8.33% 80.39x
Patagonia 9.34% 64.09x
Michael Kors 16.18% 63.38x
Zara 19.08% 60.76x
Lululemon 36.84% 57.69x
Hugo Boss 14.30% 51.53x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.12% 8.02x
Institutional Investing 0.50% 7.42x
Art News & Products 0.62% 6.88x
New York City Education & News Cluster 3.12% 6.74x
Real Estate Cluster 0.46% 6.60x
NYC Tourist Attractions 4.03% 6.29x
Marketing Professionals 1.29% 5.84x
Central & South American News 0.42% 4.55x
Work Productivity 0.58% 4.55x
Mobile Industry Information 0.33% 4.48x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male