Dstillery Audiences

INTERMIX

Audience Size: 41.2 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 41.2 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is Santa Monica Trip Planners.

Interest Composition Index
Santa Monica Trip Planners 20.00% 8.73x
Major Airline Customers 16.00% 7.99x
Pre-Measured Grocery Shoppers 16.00% 7.97x
Weight Lifting Enthusiasts 16.00% 7.90x
Surfers 16.00% 7.71x
Photo Memory Makers 16.00% 7.71x
Dance Enthusiasts 16.00% 7.56x
San Diego Trip Planners 16.00% 7.54x
Mexican Food Enthusiasts 16.00% 6.94x
CBD Oils Shoppers 16.00% 6.16x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Club Monaco.

Location Composition Index
Club Monaco 18.70% 137.70x
Supreme 1.60% 131.24x
Saint Laurent Paris 12.34% 128.68x
Everlane 1.37% 116.86x
Topshop 2.95% 89.30x
Madewell 24.27% 74.58x
Calvin Klein 3.50% 67.88x
Bonobos 10.63% 66.06x
Joe's Jeans 1.30% 62.99x
Armani 17.72% 59.80x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 16.00% 5.43x
Celebrity Gossip & Viral News 8.00% 3.95x
Free Online Game Players 0.24% 3.62x
Electronic Document Assembly 0.11% 3.61x
Broadway Information 1.05% 3.51x
New Jersey News Cluster 8.00% 3.35x
England Tourism 0.04% 3.34x
Spain News 2.82% 3.33x
Small Business Resources 8.00% 3.22x
Diet & Exercise 24.00% 3.22x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male