Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 41.2 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is Santa Monica Trip Planners.
| Interest | Composition | Index |
| Santa Monica Trip Planners | 20.00% | 8.73x |
| Major Airline Customers | 16.00% | 7.99x |
| Pre-Measured Grocery Shoppers | 16.00% | 7.97x |
| Weight Lifting Enthusiasts | 16.00% | 7.90x |
| Surfers | 16.00% | 7.71x |
| Photo Memory Makers | 16.00% | 7.71x |
| Dance Enthusiasts | 16.00% | 7.56x |
| San Diego Trip Planners | 16.00% | 7.54x |
| Mexican Food Enthusiasts | 16.00% | 6.94x |
| CBD Oils Shoppers | 16.00% | 6.16x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 18.70% | 137.70x |
| Supreme | 1.60% | 131.24x |
| Saint Laurent Paris | 12.34% | 128.68x |
| Everlane | 1.37% | 116.86x |
| Topshop | 2.95% | 89.30x |
| Madewell | 24.27% | 74.58x |
| Calvin Klein | 3.50% | 67.88x |
| Bonobos | 10.63% | 66.06x |
| Joe's Jeans | 1.30% | 62.99x |
| Armani | 17.72% | 59.80x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is Cooking Recipe & Ingredient Researchers.
| Content Affinity | Composition | Index |
| Cooking Recipe & Ingredient Researchers | 16.00% | 5.43x |
| Celebrity Gossip & Viral News | 8.00% | 3.95x |
| Free Online Game Players | 0.24% | 3.62x |
| Electronic Document Assembly | 0.11% | 3.61x |
| Broadway Information | 1.05% | 3.51x |
| New Jersey News Cluster | 8.00% | 3.35x |
| England Tourism | 0.04% | 3.34x |
| Spain News | 2.82% | 3.33x |
| Small Business Resources | 8.00% | 3.22x |
| Diet & Exercise | 24.00% | 3.22x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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