Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is Broadway Fans.
| Interest | Composition | Index |
| Broadway Fans | 9.52% | 6.55x |
| Philadelphia Eagles Fans | 11.90% | 5.60x |
| Ballet Enthusiasts | 7.14% | 5.44x |
| Cricket Enthusiasts | 7.14% | 5.42x |
| Trendy Denim Shoppers | 9.52% | 5.31x |
| Luxury Retail Researchers | 7.14% | 5.06x |
| Clinic & Lab Immunologist Professionals | 9.52% | 4.88x |
| Web Conferences and Remote Workers | 7.14% | 4.73x |
| Software Directory Researchers | 7.14% | 4.59x |
| Business Book Readers | 7.14% | 4.51x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 9.85% | 58.67x |
| Patagonia | 4.42% | 48.34x |
| The North Face | 6.22% | 35.78x |
| Urban Outfitters | 11.14% | 29.02x |
| Columbia | 1.73% | 19.19x |
| Johnston and Murphy | 1.82% | 18.80x |
| Forever 21 | 9.02% | 18.61x |
| Tommy Bahama | 2.62% | 16.87x |
| Lorna Jane | 0.47% | 13.86x |
| American Eagle Outfitters | 8.81% | 12.69x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is Fantasy Sports.
| Content Affinity | Composition | Index |
| Fantasy Sports | 4.76% | 3.90x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 7.14% | 3.89x |
| Free Online Game Players | 0.24% | 3.62x |
| Electronic Document Assembly | 0.11% | 3.61x |
| Computers & Accessories | 4.76% | 3.58x |
| Broadway Information | 1.05% | 3.51x |
| England Tourism | 0.04% | 3.34x |
| Spain News | 2.82% | 3.33x |
| Shopping Catalogs | 0.24% | 3.17x |
| Cakes & Sweets | 0.53% | 3.11x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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