Dstillery Audiences

INTERMIX

Audience Size: 156.2 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 156.2 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 7.33% 3.07x
New York City Events Researchers 7.04% 3.05x
Restaurant Menu Researchers 5.95% 3.01x
Online Grocery Shoppers 7.48% 3.01x
Real Estate Decision Makers 6.90% 2.91x
New York Trip Planners 7.19% 2.89x
Luxury Womens Brands Shoppers 5.81% 2.88x
Work Comes First Travelers 0.17% 2.85x
Men's Shoe Shoppers 6.68% 2.85x
Burger Enthusiast 1.67% 2.79x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Supreme.

Location Composition Index
Supreme 2.31% 88.48x
Zara 31.32% 72.13x
Club Monaco 15.53% 69.82x
Everlane 1.52% 69.71x
Saint Laurent Paris 10.32% 66.24x
Madewell 26.62% 61.80x
Ann Taylor 23.33% 53.27x
Ralph Lauren 11.70% 45.44x
Bonobos 13.15% 45.15x
Lululemon 38.94% 44.72x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.44% 7.77x
New York City Real Estate Research Cluster 3.63% 6.95x
NYC Tourist Attractions 3.63% 5.78x
European Museums, Restaurants & Events 0.80% 5.55x
Philanthropy - Nonprofits 0.22% 5.45x
Marketing Professionals 1.09% 4.87x
New York City Education & News Cluster 1.89% 4.80x
Retail Industry News 0.36% 4.70x
Work Productivity 0.51% 4.23x
Film Production 0.44% 4.11x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male