Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 156.2 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 7.33% | 3.07x |
| New York City Events Researchers | 7.04% | 3.05x |
| Restaurant Menu Researchers | 5.95% | 3.01x |
| Online Grocery Shoppers | 7.48% | 3.01x |
| Real Estate Decision Makers | 6.90% | 2.91x |
| New York Trip Planners | 7.19% | 2.89x |
| Luxury Womens Brands Shoppers | 5.81% | 2.88x |
| Work Comes First Travelers | 0.17% | 2.85x |
| Men's Shoe Shoppers | 6.68% | 2.85x |
| Burger Enthusiast | 1.67% | 2.79x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Supreme.
| Location | Composition | Index |
| Supreme | 2.31% | 88.48x |
| Zara | 31.32% | 72.13x |
| Club Monaco | 15.53% | 69.82x |
| Everlane | 1.52% | 69.71x |
| Saint Laurent Paris | 10.32% | 66.24x |
| Madewell | 26.62% | 61.80x |
| Ann Taylor | 23.33% | 53.27x |
| Ralph Lauren | 11.70% | 45.44x |
| Bonobos | 13.15% | 45.15x |
| Lululemon | 38.94% | 44.72x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.44% | 7.77x |
| New York City Real Estate Research Cluster | 3.63% | 6.95x |
| NYC Tourist Attractions | 3.63% | 5.78x |
| European Museums, Restaurants & Events | 0.80% | 5.55x |
| Philanthropy - Nonprofits | 0.22% | 5.45x |
| Marketing Professionals | 1.09% | 4.87x |
| New York City Education & News Cluster | 1.89% | 4.80x |
| Retail Industry News | 0.36% | 4.70x |
| Work Productivity | 0.51% | 4.23x |
| Film Production | 0.44% | 4.11x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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