Dstillery Audiences

INTERMIX

Audience Size: 134 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 134 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.01% 5.51x
Ballet Enthusiasts 7.77% 5.40x
Online Grocery Shoppers 8.49% 5.24x
New York Trip Planners 7.83% 4.69x
Real Estate Decision Makers 8.07% 4.21x
Venture Capitalists 4.76% 3.94x
Restaurant Menu Researchers 4.82% 3.82x
Pre-Measured Grocery Shoppers 6.20% 3.75x
Investment Banking Professionals 4.94% 3.43x
Mens Business Clothes Shoppers 4.52% 3.40x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Club Monaco.

Location Composition Index
Club Monaco 15.55% 119.72x
Everlane 1.44% 97.78x
Supreme 3.18% 91.04x
Saint Laurent Paris 9.62% 74.52x
Madewell 18.97% 66.91x
Ralph Lauren 9.36% 66.12x
Bonobos 4.64% 55.99x
Zara 19.46% 51.23x
Patagonia 10.18% 46.03x
Michael Kors 14.71% 45.08x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 5.90% 7.83x
New York City Real Estate Research Cluster 3.43% 6.97x
Marketing Professionals 1.63% 6.30x
New York City Education & News Cluster 3.07% 6.04x
Hudson Valley New York Media 1.69% 5.03x
Work Productivity 0.72% 5.02x
Startup Investment 2.17% 5.00x
Fashion Cluster 2.71% 4.52x
New York City Family & Activity Cluster 3.01% 4.38x
Broadway Information 1.33% 3.86x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male