Dstillery Audiences

INTERMIX

Audience Size: 11.7 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is Broadway Fans.

Interest Composition Index
Broadway Fans 9.52% 6.55x
Philadelphia Eagles Fans 11.90% 5.60x
Ballet Enthusiasts 7.14% 5.44x
Cricket Enthusiasts 7.14% 5.42x
Trendy Denim Shoppers 9.52% 5.31x
Luxury Retail Researchers 7.14% 5.06x
Clinic & Lab Immunologist Professionals 9.52% 4.88x
Web Conferences and Remote Workers 7.14% 4.73x
Software Directory Researchers 7.14% 4.59x
Business Book Readers 7.14% 4.51x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 9.85% 58.67x
Patagonia 4.42% 48.34x
The North Face 6.22% 35.78x
Urban Outfitters 11.14% 29.02x
Columbia 1.73% 19.19x
Johnston and Murphy 1.82% 18.80x
Forever 21 9.02% 18.61x
Tommy Bahama 2.62% 16.87x
Lorna Jane 0.47% 13.86x
American Eagle Outfitters 8.81% 12.69x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 4.76% 3.90x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 7.14% 3.89x
Free Online Game Players 0.24% 3.62x
Electronic Document Assembly 0.11% 3.61x
Computers & Accessories 4.76% 3.58x
Broadway Information 1.05% 3.51x
England Tourism 0.04% 3.34x
Spain News 2.82% 3.33x
Shopping Catalogs 0.24% 3.17x
Cakes & Sweets 0.53% 3.11x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female