Dstillery Audiences

INTERMIX

Audience Size: 20.5 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 20.5 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.71% 6.77x
Finance Continuing Education Researchers 7.06% 6.65x
Shared Work Space Researchers 11.43% 6.37x
Retirement Planning Amid Covid-19 4.71% 5.86x
Restaurant Menu Researchers 5.71% 5.86x
Portugal Trip Planners 10.00% 5.70x
Videographers 5.71% 5.11x
US Judiciary System Researchers 4.29% 4.90x
Elite Cycling Gear Shoppers 5.71% 4.61x
Insurance Professionals 8.57% 4.54x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 15.77% 175.00x
Club Monaco 15.97% 97.28x
Armani 21.39% 55.31x
Bonobos 11.00% 44.48x
Hugo Boss 17.06% 27.32x
Ralph Lauren 16.12% 25.08x
Lululemon 27.36% 23.57x
Madewell 15.07% 22.47x
Free People 13.63% 20.60x
Calvin Klein 1.29% 20.48x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 7.14% 4.99x
Technology News 4.29% 4.21x
Baltimore Cluster 7.14% 4.12x
Free Online Game Players 0.24% 3.62x
Electronic Document Assembly 0.11% 3.61x
England Tourism 0.04% 3.34x
Shopping Catalogs 0.24% 3.17x
Cakes & Sweets 0.53% 3.11x
Hobby Vehicles 0.26% 2.95x
New England & Ivy League Sports 0.38% 2.94x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male