Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 83.6 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 8.95% | 5.43x |
| Online Grocery Shoppers | 8.95% | 4.46x |
| New York Trip Planners | 7.89% | 4.32x |
| Ballet Enthusiasts | 7.37% | 4.23x |
| Opera Enthusiasts | 8.95% | 4.17x |
| Restaurant Menu Researchers | 6.32% | 3.58x |
| Hanukkah Decorations Shoppers | 6.84% | 3.29x |
| Real Estate Decision Makers | 5.79% | 3.26x |
| Readers of Chinese Content | 5.26% | 3.09x |
| Major Airline Customers | 5.79% | 2.95x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Supreme.
| Location | Composition | Index |
| Supreme | 2.03% | 116.60x |
| Everlane | 1.92% | 115.68x |
| Club Monaco | 19.60% | 106.54x |
| Saint Laurent Paris | 13.17% | 102.77x |
| Topshop | 3.69% | 69.59x |
| Bonobos | 13.62% | 61.77x |
| Calvin Klein | 4.20% | 61.33x |
| Madewell | 22.11% | 60.70x |
| Joe's Jeans | 1.70% | 56.51x |
| Armani | 21.18% | 55.86x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 3.68% | 10.05x |
| New York City Real Estate Research Cluster | 3.68% | 9.22x |
| Hudson Valley New York Media | 4.21% | 8.98x |
| Latin American News | 2.11% | 6.66x |
| Mommy Bloggers | 1.58% | 4.88x |
| New York City Family & Activity Cluster | 4.21% | 4.79x |
| MBA Education | 0.86% | 4.49x |
| New Jersey Travel Location Cluster | 1.58% | 3.87x |
| Alberta Canada Cluster | 1.05% | 3.87x |
| Party Suppliers | 1.05% | 3.80x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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