Explore the Intermix Audience
Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 12.3 thousand unique devices whose actions qualify for the Intermix audience.
INTERESTS
The Intermix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Intermix audience is Readers of Jewish Content.
| Interest | Composition | Index |
| Readers of Jewish Content | 10.17% | 10.84x |
| Liberal Think Tank Readers | 8.47% | 9.60x |
| Healthcare Discount Shoppers | 8.47% | 9.44x |
| Hanukkah Celebration Planners | 8.47% | 8.78x |
| Ballet Enthusiasts | 10.17% | 8.56x |
| Venture Capitalists | 10.17% | 8.00x |
| Podcast Listeners | 8.47% | 7.20x |
| Home Theater Enthusiasts | 6.78% | 7.18x |
| Dance Enthusiasts | 10.17% | 6.45x |
| Symphony Music Enthusiasts | 10.17% | 6.44x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
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APPAREL RETAILERS
The Intermix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Intermix audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 18.52% | 184.24x |
| Club Monaco | 15.36% | 89.31x |
| Armani | 23.36% | 55.00x |
| Bonobos | 10.63% | 41.71x |
| Joe's Jeans | 1.16% | 29.90x |
| Ralph Lauren | 17.78% | 29.78x |
| Hugo Boss | 18.99% | 28.10x |
| Zara | 9.31% | 22.88x |
| Lululemon | 26.56% | 21.90x |
| Free People | 15.04% | 21.76x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Intermix audience is Israel News.
| Content Affinity | Composition | Index |
| Israel News | 8.47% | 7.90x |
| Connecticut News | 5.08% | 5.39x |
| Phoenix News | 5.08% | 4.63x |
| New Jersey News Cluster | 8.47% | 4.58x |
| Philadelphia Cluster | 3.03% | 3.93x |
| Free Online Game Players | 0.24% | 3.62x |
| Electronic Document Assembly | 0.11% | 3.61x |
| Detroit News | 3.39% | 3.40x |
| Apartment Hunting | 3.39% | 3.38x |
| England Tourism | 0.04% | 3.34x |
Composition Percentage:
The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
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DEMOGRAPHICS
The Intermix audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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