Dstillery Audiences

INTERMIX

Audience Size: 146 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 146 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.49% 4.79x
Real Estate Decision Makers 9.01% 4.73x
Ballet Enthusiasts 8.88% 4.67x
Online Grocery Shoppers 9.52% 4.49x
Restaurant Menu Researchers 6.95% 4.38x
New York Trip Planners 7.34% 3.83x
Men's Shoe Shoppers 6.31% 3.47x
Investment Banking Professionals 5.53% 3.40x
Major Airline Customers 6.05% 3.35x
Luxury Retail Researchers 6.05% 3.34x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Supreme.

Location Composition Index
Supreme 2.18% 95.59x
Saint Laurent Paris 11.96% 72.60x
Everlane 1.75% 72.14x
Club Monaco 17.54% 71.61x
Zara 32.60% 68.53x
Madewell 27.39% 59.64x
Ann Taylor 24.21% 50.58x
Bonobos 13.91% 47.35x
Topshop 4.05% 47.14x
Calvin Klein 4.00% 47.08x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.09% 7.92x
Film Production 0.64% 7.30x
Weather Information 0.51% 6.88x
NYC Tourist Attractions 3.47% 6.86x
Art News & Products 0.51% 6.71x
New York City Education & News Cluster 2.32% 6.69x
Winter Sports & Gear 0.51% 5.02x
Marketing Professionals 0.77% 4.89x
Southern California Tourism 0.77% 4.26x
Work Productivity 0.39% 4.21x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male