Dstillery Audiences

INTERMIX

Audience Size: 135.5 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 135.5 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.89% 4.12x
Real Estate Decision Makers 10.53% 4.04x
New York Trip Planners 9.81% 3.67x
Ballet Enthusiasts 9.93% 3.60x
Restaurant Menu Researchers 8.25% 3.30x
United Arab Emirates Trip Planners 7.42% 3.11x
Opera Enthusiasts 7.78% 3.06x
Online Grocery Shoppers 8.37% 3.06x
Pre-Measured Grocery Shoppers 8.13% 3.01x
Luxury Department Store Shoppers 6.70% 2.88x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Supreme.

Location Composition Index
Supreme 2.18% 99.59x
Saint Laurent Paris 13.61% 79.33x
Club Monaco 18.19% 77.33x
Everlane 1.86% 76.70x
Zara 30.93% 62.19x
Madewell 27.49% 58.65x
Topshop 4.13% 51.62x
Ann Taylor 23.31% 51.07x
Calvin Klein 4.31% 49.58x
Bonobos 13.90% 48.85x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is Art News & Products.

Content Affinity Composition Index
Art News & Products 0.60% 8.61x
New York City Real Estate Research Cluster 3.47% 8.06x
NYC Tourist Attractions 4.07% 7.45x
Film Production 0.60% 6.81x
Marketing Professionals 0.96% 6.43x
Design Software 1.08% 6.25x
Work Productivity 0.48% 5.47x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.48% 5.44x
Hudson Valley New York Media 1.91% 4.67x
New York City Education & News Cluster 1.67% 4.63x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male