Dstillery Audiences

INTERMIX

Audience Size: 54.7 Thousand Devices

Explore the Intermix Audience

Below you'll find more information about the Intermix audience, broken down in different categories based on their digital and physical behaviors. These are 54.7 thousand unique devices whose actions qualify for the Intermix audience.

Dstillery Crafted Audiences

INTERESTS

The Intermix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Intermix audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 4.15% 3.65x
New York Trip Planners 4.61% 3.50x
Executive Travelers 3.31% 3.29x
Broadway Fans 3.12% 3.24x
Real Estate Decision Makers 7.08% 3.24x
Online Grocery Shoppers 7.87% 3.09x
Venture Capitalists 2.75% 3.07x
Investment Banking Professionals 2.98% 2.94x
Market Intelligence Researchers 2.00% 2.88x
Restaurant Menu Researchers 3.17% 2.83x
Composition Percentage: The overlap percentage between the Intermix audience and the Interest attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Intermix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Intermix audience is Lululemon.

Location Composition Index
Lululemon 34.82% 111.96x
Michael Kors 15.42% 110.10x
Zara 16.19% 98.40x
H&M 17.64% 72.64x
LOFT 14.68% 59.18x
Kate Spade 6.49% 54.80x
Armani 7.09% 53.54x
Anthropologie 10.97% 47.57x
Talbots 13.92% 47.48x
American Apparel 7.90% 46.45x
Composition Percentage: The overlap percentage between the Intermix audience and the Location attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Intermix audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.01% 6.84x
New York City Real Estate Research Cluster 2.00% 6.47x
New York City Education & News Cluster 1.82% 4.32x
Fashion Cluster 2.00% 4.24x
Hudson Valley New York Media 0.98% 4.02x
Business News & Information Readers 1.02% 3.05x
Furniture & Home Improvement 1.86% 2.68x
Philadelphia Cluster 1.40% 2.56x
Smart Travel 0.88% 2.53x
MBA Education 0.75% 2.52x
Composition Percentage: The overlap percentage between the Intermix audience and the Content Affinity attribute.
Index: A comparison of the Intermix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Intermix audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male