Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 70.3 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.14% | 2.78x |
| Big Box Store Jewelry Sale Shoppers | 0.13% | 2.54x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.13% | 2.45x |
| Wireless Headphone Researchers | 0.07% | 1.92x |
| Quarantine Planners | 0.98% | 1.77x |
| Holiday Season Sporting Goods Deal Shoppers | 2.03% | 1.73x |
| Road Trip Planners | 2.23% | 1.71x |
| Rapid City Trip Planners | 2.16% | 1.71x |
| High-End Camera Shoppers | 1.37% | 1.70x |
| Readers of Greek Content | 2.16% | 1.68x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.44% | 38.53x |
| Journeys | 21.28% | 26.92x |
| Buckle | 13.26% | 24.70x |
| Abercrombie & Fitch | 1.70% | 24.34x |
| Hollister | 7.11% | 22.08x |
| Aeropostale | 10.63% | 21.33x |
| American Eagle Outfitters | 8.70% | 17.80x |
| Express | 9.60% | 16.90x |
| Victoria's Secret | 12.21% | 16.09x |
| The Childrens Place | 8.58% | 15.49x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 0.23% | 5.31x |
| Trucking | 0.23% | 4.79x |
| Ancestry & Memorial Researchers | 0.16% | 3.80x |
| Concert Posters | 0.06% | 3.69x |
| Canada Online Shopping Cluster | 0.04% | 3.09x |
| Canada Shopping - General Commerce | 0.03% | 2.89x |
| Southeast College Athletics | 0.16% | 2.87x |
| Drawing & Animation | 0.02% | 2.86x |
| Quebec Vacation Research Cluster | 0.02% | 2.71x |
| Natural & Healthy Living Researchers | 0.14% | 2.69x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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