Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 299.2 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 0.42% | 3.02x |
| T-Mobile Customers | 0.14% | 2.78x |
| Small Business COVID-19 Relief Researchers | 0.17% | 2.76x |
| Financially Aware (COVID-19 related) | 0.19% | 2.24x |
| Water Park Visitors | 5.80% | 2.12x |
| Pantry Recipes Researchers | 0.19% | 2.08x |
| Hulu Users | 0.25% | 1.83x |
| Mid-Range Grocery Shoppers | 3.23% | 1.82x |
| Buffalo Bills Fans | 3.99% | 1.78x |
| Cleveland Indians Fans | 4.18% | 1.74x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Buckle.
| Location | Composition | Index |
| Buckle | 14.41% | 18.18x |
| Aeropostale | 15.02% | 17.95x |
| Hollister | 10.15% | 17.09x |
| Journeys | 23.22% | 17.01x |
| Charlotte Russe | 1.28% | 16.77x |
| Zumiez | 14.92% | 15.89x |
| The Childrens Place | 18.75% | 15.27x |
| American Eagle Outfitters | 12.53% | 14.89x |
| Express | 13.84% | 13.03x |
| Victoria's Secret | 20.56% | 12.97x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Machines & Industrial Supplies.
| Content Affinity | Composition | Index |
| Machines & Industrial Supplies | 0.29% | 3.97x |
| RPG Games | 0.48% | 3.90x |
| Fire Fighting | 0.19% | 3.87x |
| Lighting & Power | 0.19% | 3.75x |
| Concert Posters | 0.06% | 3.69x |
| Canada Business Cluster | 0.19% | 3.55x |
| Online Mini Game Players | 0.19% | 3.34x |
| Phone & Computer Game Downloaders | 0.19% | 3.26x |
| Mail Order Food | 0.19% | 3.09x |
| Canada Online Shopping Cluster | 0.04% | 3.09x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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