Dstillery Audiences

JC PENNEY

Audience Size: 35.8 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 35.8 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Readers of Nicaraguan Content.

Interest Composition Index
Readers of Nicaraguan Content 14.29% 6.31x
Readers of Panamanian Content 10.20% 4.48x
Readers of Mexican Content 10.20% 4.42x
Readers of Guatemalan Content 10.20% 4.36x
Arkansas Razorbacks Fans 10.20% 3.76x
Readers of Catholic News 8.16% 3.71x
Farming Real Estate Researchers 8.16% 3.65x
Horse Owners 8.16% 3.65x
San Antonio Spurs Fans 8.16% 3.65x
Readers of Honduran Content 8.16% 3.63x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Journeys.

Location Composition Index
Journeys 14.55% 17.84x
Buckle 9.57% 17.47x
Hollister 4.97% 15.60x
American Eagle Outfitters 7.48% 13.70x
Aeropostale 6.48% 13.19x
Zumiez 5.54% 12.58x
The Childrens Place 9.83% 11.63x
Victoria's Secret 9.48% 11.50x
Gymboree 4.53% 10.73x
Maurices 11.90% 10.52x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 10.20% 9.80x
Texas News 12.24% 8.07x
Northern Texas Cluster 6.12% 5.04x
University Research 5.00% 4.54x
Central & South American News 0.54% 4.22x
Pacific Northwest Information Research Cluster 6.12% 4.16x
Online Arcade Games 0.79% 3.93x
Lighting & Power 0.19% 3.75x
Concert Posters 0.06% 3.69x
Party Planning & Invitations 4.08% 3.63x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male