Dstillery Audiences

JC PENNEY

Audience Size: 1 Million Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 3.85% 1.47x
Ohio County and Local Fair Visitors 3.33% 1.43x
Crochet Enthusiasts 2.99% 1.41x
Shapewear & Leggings Shoppers 2.93% 1.37x
Texas County and Local Fair Visitors 3.27% 1.35x
Wig Shoppers 2.53% 1.34x
Texas State Fairs 3.18% 1.34x
Haunted House Researchers 2.98% 1.34x
Readers of Puerto Rican Content 2.87% 1.33x
Kids Clothing Shoppers 3.47% 1.33x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 10.04% 15.47x
Buckle 17.84% 14.49x
Aeropostale 19.72% 13.93x
Hollister 14.47% 13.58x
Zumiez 20.54% 12.72x
Journeys 22.31% 12.29x
The Childrens Place 24.48% 12.02x
American Eagle Outfitters 17.44% 11.77x
Express 17.07% 11.02x
Abercrombie & Fitch 3.53% 11.01x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.05% 5.98x
Mexico Travel 0.09% 5.61x
Home Office Products 0.05% 4.93x
Serbia & Albania Cluster 0.11% 4.12x
Electronic Document Assembly 0.06% 3.77x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.98x
Nepal News 0.03% 2.95x
Canada Shopping - General Commerce 0.03% 2.89x
General Interest 0.02% 2.87x
Beach & Intimate Wear 0.06% 2.87x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female