Dstillery Audiences

JC PENNEY

Audience Size: 927.6 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 927.6 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.25% 1.37x
Discount Big Box Shoppers 2.32% 1.17x
Black Friday Deal Shoppers 2.68% 1.16x
Water Park Visitors 3.05% 1.15x
Haunted House Researchers 2.75% 1.15x
Ohio County and Local Fair Visitors 2.89% 1.15x
Personalized Gift Shoppers 2.97% 1.15x
Executive Travelers 0.01% 1.14x
Teen Girl Clothing Shoppers 3.28% 1.14x
Scifi Movie and TV Enthusiasts 2.71% 1.13x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 13.31% 15.72x
Aeropostale 15.50% 15.00x
Hollister 11.57% 14.28x
Buckle 15.76% 14.07x
Zumiez 18.04% 13.71x
The Childrens Place 19.40% 12.19x
American Eagle Outfitters 17.41% 11.71x
Express 13.31% 11.64x
Abercrombie & Fitch 6.51% 11.40x
Victoria's Secret 23.51% 11.32x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 3.00x
Upstate New York State Athletics 0.04% 2.87x
Drawing & Animation 0.02% 2.86x
Franco-African Cluster 0.04% 2.85x
Alternative Streaming Services 0.04% 2.40x
London Tourism 0.02% 2.27x
Seventh-day Adventist Church 0.02% 2.11x
Instagram Management 0.05% 2.09x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 2.08x
Mid-Atlantic Beaches 0.04% 2.08x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female