Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 738.9 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.14% | 2.78x |
| Buffalo Bills Fans | 3.97% | 1.99x |
| Water Park Visitors | 4.68% | 1.96x |
| Kansas City Royals Fans | 3.62% | 1.73x |
| Ohio County and Local Fair Visitors | 4.19% | 1.68x |
| Cleveland Indians Fans | 3.41% | 1.63x |
| Dog Breed Researchers | 3.05% | 1.60x |
| New Orleans Pelicans Fans | 3.26% | 1.58x |
| Special Olympics Fans | 3.19% | 1.57x |
| Mid-Range Grocery Shoppers | 2.63% | 1.57x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 5.14% | 17.71x |
| Buckle | 17.32% | 15.87x |
| Aeropostale | 18.36% | 15.33x |
| Hollister | 13.07% | 14.86x |
| Journeys | 25.43% | 14.06x |
| Zumiez | 19.09% | 14.00x |
| The Childrens Place | 22.94% | 13.33x |
| American Eagle Outfitters | 15.31% | 12.93x |
| Express | 16.17% | 11.93x |
| Victoria's Secret | 26.22% | 11.67x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Low Budget Shoppers.
| Content Affinity | Composition | Index |
| Low Budget Shoppers | 0.21% | 4.47x |
| Rochester New York Cluster | 3.76% | 3.87x |
| Concert Posters | 0.06% | 3.69x |
| Children's Health | 0.28% | 3.30x |
| Psychology & Social Work | 0.14% | 3.25x |
| Moving & Storage | 0.57% | 3.20x |
| China Cluster | 0.21% | 3.17x |
| Canada Online Shopping Cluster | 0.04% | 3.09x |
| Free Online Game Players | 0.14% | 3.03x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.98x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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