Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 35.8 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Readers of Nicaraguan Content.
| Interest | Composition | Index |
| Readers of Nicaraguan Content | 14.29% | 6.31x |
| Readers of Panamanian Content | 10.20% | 4.48x |
| Readers of Mexican Content | 10.20% | 4.42x |
| Readers of Guatemalan Content | 10.20% | 4.36x |
| Arkansas Razorbacks Fans | 10.20% | 3.76x |
| Readers of Catholic News | 8.16% | 3.71x |
| Farming Real Estate Researchers | 8.16% | 3.65x |
| Horse Owners | 8.16% | 3.65x |
| San Antonio Spurs Fans | 8.16% | 3.65x |
| Readers of Honduran Content | 8.16% | 3.63x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Journeys.
| Location | Composition | Index |
| Journeys | 14.55% | 17.84x |
| Buckle | 9.57% | 17.47x |
| Hollister | 4.97% | 15.60x |
| American Eagle Outfitters | 7.48% | 13.70x |
| Aeropostale | 6.48% | 13.19x |
| Zumiez | 5.54% | 12.58x |
| The Childrens Place | 9.83% | 11.63x |
| Victoria's Secret | 9.48% | 11.50x |
| Gymboree | 4.53% | 10.73x |
| Maurices | 11.90% | 10.52x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 10.20% | 9.80x |
| Texas News | 12.24% | 8.07x |
| Northern Texas Cluster | 6.12% | 5.04x |
| University Research | 5.00% | 4.54x |
| Central & South American News | 0.54% | 4.22x |
| Pacific Northwest Information Research Cluster | 6.12% | 4.16x |
| Online Arcade Games | 0.79% | 3.93x |
| Lighting & Power | 0.19% | 3.75x |
| Concert Posters | 0.06% | 3.69x |
| Party Planning & Invitations | 4.08% | 3.63x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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