Dstillery Audiences

JC PENNEY

Audience Size: 886.5 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 886.5 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 2.76% 1.62x
Readers of Dominican Republic Content 2.21% 1.54x
Detroit Tigers Fans 2.64% 1.51x
Detroit Lions Fans 2.49% 1.49x
Shapewear & Leggings Shoppers 2.80% 1.40x
Home Rug Shoppers 2.13% 1.39x
Home Goods Supercenter Shoppers 2.13% 1.39x
Tattoo Fans 3.12% 1.38x
Homeschooling Parents 2.72% 1.37x
Credit Union Researchers 2.33% 1.37x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Aeropostale.

Location Composition Index
Aeropostale 8.88% 14.21x
Charlotte Russe 7.67% 14.08x
Zumiez 13.24% 13.37x
Hollister 7.37% 13.05x
Buckle 8.94% 12.68x
Abercrombie & Fitch 7.81% 11.98x
Journeys 10.51% 11.85x
Eddie Bauer 3.91% 11.20x
American Eagle Outfitters 13.81% 11.16x
Gymboree 6.50% 10.98x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.01% 10.00x
Handyman Tools 0.01% 9.89x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 9.61x
Barcode Site & App Users 0.02% 7.82x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 7.16x
Active Lifestyle Enthusiasts 0.08% 6.44x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.32x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.19x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.84x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 5.45x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female