Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 3.85% | 1.47x |
| Ohio County and Local Fair Visitors | 3.33% | 1.43x |
| Crochet Enthusiasts | 2.99% | 1.41x |
| Shapewear & Leggings Shoppers | 2.93% | 1.37x |
| Texas County and Local Fair Visitors | 3.27% | 1.35x |
| Wig Shoppers | 2.53% | 1.34x |
| Texas State Fairs | 3.18% | 1.34x |
| Haunted House Researchers | 2.98% | 1.34x |
| Readers of Puerto Rican Content | 2.87% | 1.33x |
| Kids Clothing Shoppers | 3.47% | 1.33x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Curious about what else the JC Penney audience is interested in?
Sign Up
APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 10.04% | 15.47x |
| Buckle | 17.84% | 14.49x |
| Aeropostale | 19.72% | 13.93x |
| Hollister | 14.47% | 13.58x |
| Zumiez | 20.54% | 12.72x |
| Journeys | 22.31% | 12.29x |
| The Childrens Place | 24.48% | 12.02x |
| American Eagle Outfitters | 17.44% | 11.77x |
| Express | 17.07% | 11.02x |
| Abercrombie & Fitch | 3.53% | 11.01x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Want to find more of the JC Penney audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Mining & Natural Resources.
| Content Affinity | Composition | Index |
| Mining & Natural Resources | 0.05% | 5.98x |
| Mexico Travel | 0.09% | 5.61x |
| Home Office Products | 0.05% | 4.93x |
| Serbia & Albania Cluster | 0.11% | 4.12x |
| Electronic Document Assembly | 0.06% | 3.77x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.98x |
| Nepal News | 0.03% | 2.95x |
| Canada Shopping - General Commerce | 0.03% | 2.89x |
| General Interest | 0.02% | 2.87x |
| Beach & Intimate Wear | 0.06% | 2.87x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Want to see more of the Content Affinities the JC Penney audience visits?
Sign Up
DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the JC Penney audience?
Sign Up