Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 10 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Norfolk and Virginia Beach Trip Planners.
| Interest | Composition | Index |
| Norfolk and Virginia Beach Trip Planners | 8.82% | 3.09x |
| Dental Hygiene Students | 7.45% | 2.99x |
| Readers of Indian Content | 4.55% | 2.92x |
| IT Decision Makers | 4.55% | 2.91x |
| Kansas City Royals Fans | 7.45% | 2.88x |
| Ikea Enthusiasts | 5.88% | 2.83x |
| T-Mobile Customers | 0.14% | 2.78x |
| Liberal News Readers | 3.19% | 2.73x |
| Joint Pain Sufferers | 6.38% | 2.72x |
| Telemedicine Content Readers | 2.13% | 2.71x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Buckle.
| Location | Composition | Index |
| Buckle | 17.01% | 22.51x |
| American Eagle Outfitters | 12.50% | 18.80x |
| Zumiez | 10.59% | 18.02x |
| LOFT | 9.55% | 15.62x |
| Hollister | 7.29% | 15.34x |
| Journeys | 16.32% | 14.97x |
| Gymboree | 7.64% | 13.93x |
| Lane Bryant | 8.51% | 13.91x |
| Ann Taylor | 1.39% | 12.34x |
| The Childrens Place | 12.67% | 12.30x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 8.51% | 8.95x |
| Savannah Georgia News | 3.19% | 5.54x |
| Central & South American News | 0.54% | 4.22x |
| New Mexico News | 2.13% | 3.83x |
| Online Quiz & List Readers | 3.19% | 3.80x |
| Concert Posters | 0.06% | 3.69x |
| Psychics & Horoscopes | 2.13% | 3.63x |
| Teen Hair | 0.54% | 3.53x |
| Ancestry & Memorial Researchers | 0.36% | 3.52x |
| Online Games for Kids | 0.79% | 3.46x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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