Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 886.5 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 2.76% | 1.62x |
| Readers of Dominican Republic Content | 2.21% | 1.54x |
| Detroit Tigers Fans | 2.64% | 1.51x |
| Detroit Lions Fans | 2.49% | 1.49x |
| Shapewear & Leggings Shoppers | 2.80% | 1.40x |
| Home Rug Shoppers | 2.13% | 1.39x |
| Home Goods Supercenter Shoppers | 2.13% | 1.39x |
| Tattoo Fans | 3.12% | 1.38x |
| Homeschooling Parents | 2.72% | 1.37x |
| Credit Union Researchers | 2.33% | 1.37x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 8.88% | 14.21x |
| Charlotte Russe | 7.67% | 14.08x |
| Zumiez | 13.24% | 13.37x |
| Hollister | 7.37% | 13.05x |
| Buckle | 8.94% | 12.68x |
| Abercrombie & Fitch | 7.81% | 11.98x |
| Journeys | 10.51% | 11.85x |
| Eddie Bauer | 3.91% | 11.20x |
| American Eagle Outfitters | 13.81% | 11.16x |
| Gymboree | 6.50% | 10.98x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.01% | 10.00x |
| Handyman Tools | 0.01% | 9.89x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 9.61x |
| Barcode Site & App Users | 0.02% | 7.82x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.08% | 7.16x |
| Active Lifestyle Enthusiasts | 0.08% | 6.44x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.32x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.19x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 5.84x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 5.45x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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