Dstillery Audiences

JC PENNEY

Audience Size: 22.7 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 4.08% 5.79x
Men's Health Researchers 3.90% 5.78x
Dog Lovers 9.09% 5.00x
Health Conscious Expecting Parents 6.49% 4.81x
Professional Medical Journal Readers 3.90% 4.66x
Audio Book Listeners 3.90% 4.57x
Labrador Content Readers 5.19% 4.39x
Gastrointestinal Researchers 3.90% 4.21x
Milk and Dairy Shoppers 5.19% 4.03x
Truck Drivers 7.79% 3.97x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Buckle.

Location Composition Index
Buckle 23.80% 14.03x
American Eagle Outfitters 17.19% 12.69x
Journeys 27.59% 11.91x
LOFT 14.96% 11.30x
Zumiez 14.63% 10.96x
Gymboree 12.57% 10.71x
Lane Bryant 13.57% 9.85x
Hollister 9.90% 9.69x
The Childrens Place 18.85% 8.79x
Victoria's Secret 20.75% 8.28x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 3.90% 4.91x
Missouri News Content Cluster 3.90% 4.70x
Central & South American News 0.54% 4.22x
Texas News 5.19% 3.78x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 2.60% 3.72x
Concert Posters 0.06% 3.69x
Colorado Cluster 2.60% 3.57x
Ancestry & Memorial Researchers 0.36% 3.52x
Classic Car Enthusiasts 2.60% 3.43x
Canada Online Shopping Cluster 0.04% 3.09x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female