Dstillery Audiences

JC PENNEY

Audience Size: 70.3 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 70.3 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.78x
Big Box Store Jewelry Sale Shoppers 0.13% 2.54x
Fall/Winter 2021 Fashion Trend Researchers 0.13% 2.45x
Wireless Headphone Researchers 0.07% 1.92x
Quarantine Planners 0.98% 1.77x
Holiday Season Sporting Goods Deal Shoppers 2.03% 1.73x
Road Trip Planners 2.23% 1.71x
Rapid City Trip Planners 2.16% 1.71x
High-End Camera Shoppers 1.37% 1.70x
Readers of Greek Content 2.16% 1.68x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.44% 38.53x
Journeys 21.28% 26.92x
Buckle 13.26% 24.70x
Abercrombie & Fitch 1.70% 24.34x
Hollister 7.11% 22.08x
Aeropostale 10.63% 21.33x
American Eagle Outfitters 8.70% 17.80x
Express 9.60% 16.90x
Victoria's Secret 12.21% 16.09x
The Childrens Place 8.58% 15.49x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Music Production.

Content Affinity Composition Index
Music Production 0.23% 5.31x
Trucking 0.23% 4.79x
Ancestry & Memorial Researchers 0.16% 3.80x
Concert Posters 0.06% 3.69x
Canada Online Shopping Cluster 0.04% 3.09x
Canada Shopping - General Commerce 0.03% 2.89x
Southeast College Athletics 0.16% 2.87x
Drawing & Animation 0.02% 2.86x
Quebec Vacation Research Cluster 0.02% 2.71x
Natural & Healthy Living Researchers 0.14% 2.69x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female