Dstillery Audiences

JC PENNEY

Audience Size: 982.3 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 982.3 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 1.51% 1.45x
Black Friday Deal Shoppers 1.59% 1.35x
Readers of Mexican Content 1.97% 1.34x
Readers of El Salvadoran Content 1.84% 1.34x
Readers of Caribbean Content 2.01% 1.33x
Readers of Guatemalan Content 1.83% 1.32x
Readers of Belizean Content 1.95% 1.31x
Discount Big Box Shoppers 1.17% 1.31x
Readers of Honduran Content 3.84% 1.29x
Bed & Bath Shoppers 1.45% 1.29x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Aeropostale.

Location Composition Index
Aeropostale 7.59% 17.44x
Zumiez 7.08% 16.65x
Hollister 3.98% 15.55x
Journeys 6.65% 15.29x
Charlotte Russe 4.07% 15.29x
Eddie Bauer 2.60% 14.92x
Abercrombie & Fitch 6.07% 14.55x
Express 4.47% 13.14x
American Eagle Outfitters 9.66% 13.10x
Belk 2.90% 12.91x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.04% 3.36x
Scuba Diving 0.04% 2.94x
Scotland Travel 0.03% 2.13x
Flower Shopping 0.07% 2.08x
North Dakota Cluster 0.56% 2.05x
Tahoe & Reno Tourism 0.38% 1.99x
Consumer Rewards 0.07% 1.98x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.08% 1.94x
Scientology 0.02% 1.92x
Home Printing 0.04% 1.88x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female