Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 982.3 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 1.51% | 1.45x |
| Black Friday Deal Shoppers | 1.59% | 1.35x |
| Readers of Mexican Content | 1.97% | 1.34x |
| Readers of El Salvadoran Content | 1.84% | 1.34x |
| Readers of Caribbean Content | 2.01% | 1.33x |
| Readers of Guatemalan Content | 1.83% | 1.32x |
| Readers of Belizean Content | 1.95% | 1.31x |
| Discount Big Box Shoppers | 1.17% | 1.31x |
| Readers of Honduran Content | 3.84% | 1.29x |
| Bed & Bath Shoppers | 1.45% | 1.29x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 7.59% | 17.44x |
| Zumiez | 7.08% | 16.65x |
| Hollister | 3.98% | 15.55x |
| Journeys | 6.65% | 15.29x |
| Charlotte Russe | 4.07% | 15.29x |
| Eddie Bauer | 2.60% | 14.92x |
| Abercrombie & Fitch | 6.07% | 14.55x |
| Express | 4.47% | 13.14x |
| American Eagle Outfitters | 9.66% | 13.10x |
| Belk | 2.90% | 12.91x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.04% | 3.36x |
| Scuba Diving | 0.04% | 2.94x |
| Scotland Travel | 0.03% | 2.13x |
| Flower Shopping | 0.07% | 2.08x |
| North Dakota Cluster | 0.56% | 2.05x |
| Tahoe & Reno Tourism | 0.38% | 1.99x |
| Consumer Rewards | 0.07% | 1.98x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.08% | 1.94x |
| Scientology | 0.02% | 1.92x |
| Home Printing | 0.04% | 1.88x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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