Dstillery Audiences

JC PENNEY

Audience Size: 1.1 Million Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Black Friday Deal Shoppers.

Interest Composition Index
Black Friday Deal Shoppers 1.53% 1.34x
Santa Cruz Trip Planners 1.78% 1.32x
Fragrance Shoppers 1.77% 1.31x
California Skiers and Snowboarders 1.68% 1.29x
Long Beach California Trip Planners 2.13% 1.28x
Country Music Festivals Enthusiasts 1.86% 1.27x
Los Angeles Mass Transit Commuters 2.00% 1.26x
Readers of Malayalam Content 1.58% 1.26x
Chain Pizzeria Fans 1.98% 1.25x
Disability Insurance Researchers 1.68% 1.25x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Aeropostale.

Location Composition Index
Aeropostale 7.51% 17.12x
Charlotte Russe 4.86% 15.49x
Zumiez 9.94% 15.42x
Journeys 8.52% 15.03x
Hollister 5.67% 14.32x
Abercrombie & Fitch 6.50% 14.08x
Eddie Bauer 3.08% 13.61x
Buckle 3.68% 13.28x
American Eagle Outfitters 10.21% 13.00x
Gymboree 5.27% 12.68x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 1.65% 1.73x
Michigan Cluster 1.98% 1.63x
Los Angeles News 1.90% 1.39x
Big Box Retail 5.68% 1.24x
Hip-Hop Enthusiast 2.88% 1.17x
Chain Restaurants 1.94% 1.16x
Healthcare - Dermatology & Aging 2.41% 1.14x
Career Cluster A 3.37% 1.12x
African American Celebrity Gossip 4.15% 1.11x
Assorted Topics (Humor, Gossip, Viral Media) 1.66% 1.11x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female