Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 942 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 2.01% | 1.42x |
| Black Friday Deal Shoppers | 2.71% | 1.42x |
| Readers of El Salvadoran Content | 1.89% | 1.36x |
| Texas Trip Planners | 2.85% | 1.30x |
| Readers of Mexican Content | 2.15% | 1.29x |
| Readers of Guatemalan Content | 1.78% | 1.29x |
| The Walking Dead Fans | 2.20% | 1.27x |
| Southern Central Voters | 2.10% | 1.25x |
| Budget Wireless Shoppers | 2.20% | 1.23x |
| Reggaeton Fans | 2.83% | 1.23x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 10.12% | 15.88x |
| Aeropostale | 11.55% | 15.36x |
| Buckle | 11.88% | 14.27x |
| Hollister | 9.01% | 14.27x |
| Zumiez | 15.50% | 14.25x |
| Journeys | 11.05% | 12.18x |
| American Eagle Outfitters | 16.02% | 12.04x |
| Abercrombie & Fitch | 7.10% | 11.94x |
| Express | 11.18% | 11.82x |
| The Childrens Place | 14.72% | 11.78x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 13.66x |
| Sports - Skiing, Snowboarding | 0.01% | 10.00x |
| Handyman Tools | 0.01% | 9.89x |
| Barcode Site & App Users | 0.02% | 7.82x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.32x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.20x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.19x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 5.84x |
| Decoration & Fabric | 0.01% | 5.44x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.98x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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