Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Black Friday Deal Shoppers.
| Interest | Composition | Index |
| Black Friday Deal Shoppers | 1.53% | 1.34x |
| Santa Cruz Trip Planners | 1.78% | 1.32x |
| Fragrance Shoppers | 1.77% | 1.31x |
| California Skiers and Snowboarders | 1.68% | 1.29x |
| Long Beach California Trip Planners | 2.13% | 1.28x |
| Country Music Festivals Enthusiasts | 1.86% | 1.27x |
| Los Angeles Mass Transit Commuters | 2.00% | 1.26x |
| Readers of Malayalam Content | 1.58% | 1.26x |
| Chain Pizzeria Fans | 1.98% | 1.25x |
| Disability Insurance Researchers | 1.68% | 1.25x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 7.51% | 17.12x |
| Charlotte Russe | 4.86% | 15.49x |
| Zumiez | 9.94% | 15.42x |
| Journeys | 8.52% | 15.03x |
| Hollister | 5.67% | 14.32x |
| Abercrombie & Fitch | 6.50% | 14.08x |
| Eddie Bauer | 3.08% | 13.61x |
| Buckle | 3.68% | 13.28x |
| American Eagle Outfitters | 10.21% | 13.00x |
| Gymboree | 5.27% | 12.68x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Cleveland News.
| Content Affinity | Composition | Index |
| Cleveland News | 1.65% | 1.73x |
| Michigan Cluster | 1.98% | 1.63x |
| Los Angeles News | 1.90% | 1.39x |
| Big Box Retail | 5.68% | 1.24x |
| Hip-Hop Enthusiast | 2.88% | 1.17x |
| Chain Restaurants | 1.94% | 1.16x |
| Healthcare - Dermatology & Aging | 2.41% | 1.14x |
| Career Cluster A | 3.37% | 1.12x |
| African American Celebrity Gossip | 4.15% | 1.11x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.66% | 1.11x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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