Dstillery Audiences

JC PENNEY

Audience Size: 36.4 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 36.4 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 8.61% 3.31x
T-Mobile Customers 0.14% 2.78x
Texas County and Local Fair Visitors 6.74% 2.54x
Readers of South American Content 5.62% 2.49x
Readers of Colombian Content 5.62% 2.49x
Southern Central Voters 5.62% 2.41x
Arkansas Razorbacks Fans 5.24% 2.41x
Big Box Toy Shoppers 4.49% 2.30x
First Aid Researchers 2.62% 2.25x
Readers of Guatemalan Content 5.24% 2.20x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Buckle.

Location Composition Index
Buckle 23.65% 6.78x
American Eagle Outfitters 17.25% 6.06x
Zumiez 15.13% 5.65x
Journeys 27.56% 5.65x
Hollister 12.29% 5.61x
Lane Bryant 16.26% 5.49x
LOFT 14.86% 5.33x
Gymboree 13.70% 5.33x
The Childrens Place 20.98% 4.64x
Victoria's Secret 23.10% 4.45x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 6.74% 8.99x
East Texas Cluster 1.12% 4.76x
Mexico Cluster 1.50% 4.45x
Texas University Athletics 1.87% 4.27x
Central & South American News 0.54% 4.22x
Arkansas News 3.00% 4.09x
San Diego Cluster 1.12% 3.99x
Northern Texas Cluster 3.00% 3.71x
Concert Posters 0.06% 3.69x
Teen Hair 0.54% 3.53x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female