Dstillery Audiences

JC PENNEY

Audience Size: 299.2 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 299.2 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 0.42% 3.02x
T-Mobile Customers 0.14% 2.78x
Small Business COVID-19 Relief Researchers 0.17% 2.76x
Financially Aware (COVID-19 related) 0.19% 2.24x
Water Park Visitors 5.80% 2.12x
Pantry Recipes Researchers 0.19% 2.08x
Hulu Users 0.25% 1.83x
Mid-Range Grocery Shoppers 3.23% 1.82x
Buffalo Bills Fans 3.99% 1.78x
Cleveland Indians Fans 4.18% 1.74x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Buckle.

Location Composition Index
Buckle 14.41% 18.18x
Aeropostale 15.02% 17.95x
Hollister 10.15% 17.09x
Journeys 23.22% 17.01x
Charlotte Russe 1.28% 16.77x
Zumiez 14.92% 15.89x
The Childrens Place 18.75% 15.27x
American Eagle Outfitters 12.53% 14.89x
Express 13.84% 13.03x
Victoria's Secret 20.56% 12.97x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 0.29% 3.97x
RPG Games 0.48% 3.90x
Fire Fighting 0.19% 3.87x
Lighting & Power 0.19% 3.75x
Concert Posters 0.06% 3.69x
Canada Business Cluster 0.19% 3.55x
Online Mini Game Players 0.19% 3.34x
Phone & Computer Game Downloaders 0.19% 3.26x
Mail Order Food 0.19% 3.09x
Canada Online Shopping Cluster 0.04% 3.09x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female