Dstillery Audiences

JC PENNEY

Audience Size: 484.9 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 484.9 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 1.80% 1.37x
Readers of South American Content 1.68% 1.29x
Readers of Caribbean Content 1.78% 1.29x
Colombia Trip Planners 1.87% 1.28x
Readers of Dominican Republic Content 1.83% 1.26x
Readers of Guatemalan Content 1.74% 1.26x
Reggaeton Fans 2.05% 1.25x
Los Angeles Mass Transit Commuters 1.65% 1.25x
Readers of Mexican Content 1.77% 1.24x
Wig Shoppers 0.89% 1.24x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Zumiez.

Location Composition Index
Zumiez 5.39% 22.86x
Aeropostale 6.13% 22.02x
Journeys 4.64% 21.75x
Eddie Bauer 1.91% 20.19x
Charlotte Russe 3.17% 20.11x
Hollister 2.44% 19.41x
Abercrombie & Fitch 2.50% 18.56x
Michael Kors 2.43% 17.38x
Belk 2.37% 16.38x
Express 2.96% 15.90x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 0.59% 2.34x
Tahoe & Reno Tourism 0.37% 2.05x
Los Angeles Cluster 0.06% 1.92x
Airsoft & Paintball Equipment 0.07% 1.88x
Vermont Cluster 0.23% 1.66x
Gossip & Entertainment 0.27% 1.64x
Hipster Clothing 0.06% 1.61x
Rochester New York Cluster 0.58% 1.60x
Healthcare Jobs 0.20% 1.57x
Alternative Streaming Services 0.04% 1.55x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female