Dstillery Audiences

JC PENNEY

Audience Size: 21.1 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 21.1 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Pediatric Provider Researchers.

Interest Composition Index
Pediatric Provider Researchers 9.02% 3.66x
Work Comes First Travelers 3.01% 3.32x
Private Loan Researchers 10.53% 3.27x
Readers of South Asian Content 3.01% 3.22x
Texas County and Local Fair Visitors 8.27% 3.20x
Scuba Diving Enthusiasts 6.02% 3.12x
Dallas Mavericks Fans 5.26% 3.10x
North Midwest State Fair Visitors 8.27% 3.02x
Readers of Hispanic Content 3.76% 2.98x
Readers of Japanese Content 3.01% 2.96x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Buckle.

Location Composition Index
Buckle 20.67% 9.84x
American Eagle Outfitters 15.23% 8.63x
LOFT 13.29% 7.62x
Hollister 9.89% 7.49x
Gymboree 11.72% 7.44x
Journeys 21.35% 7.19x
Zumiez 11.72% 7.09x
Lane Bryant 11.67% 6.36x
The Childrens Place 16.80% 6.04x
Victoria's Secret 16.80% 5.31x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 6.02% 8.41x
Missouri Travel & Outdoors Cluster 4.51% 7.65x
Texas University Athletics 2.26% 4.70x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 4.51% 4.53x
Running & Marathons 2.26% 4.52x
Arkansas News 3.01% 4.30x
Central & South American News 0.54% 4.22x
Kansas City News 6.02% 4.16x
South Dakota Cluster 1.36% 3.86x
Psychics & Horoscopes 1.50% 3.80x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female