Dstillery Audiences

JC PENNEY

Audience Size: 89.9 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 89.9 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 1.26% 6.51x
Executive Travelers 0.58% 5.72x
T-Mobile Customers 0.14% 2.78x
Luxury Hotel Guests 0.72% 2.54x
Healthy Diet Recipe Researchers 0.77% 2.25x
Costco Deal Blog Readers 0.54% 2.17x
Gas Discount Researchers 0.39% 2.12x
Online Exercise Class Users 0.72% 2.10x
Restaurant Supply Shoppers 0.18% 1.99x
Charitable Organization Researchers 1.26% 1.97x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.37% 42.91x
Journeys 20.47% 37.62x
Buckle 12.53% 33.23x
Hollister 5.81% 31.52x
Aeropostale 10.71% 30.76x
Express 10.18% 25.34x
The Childrens Place 5.45% 24.96x
Victoria's Secret 7.12% 23.51x
Abercrombie & Fitch 1.88% 22.95x
Forever 21 2.93% 19.81x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Music Production.

Content Affinity Composition Index
Music Production 0.23% 5.31x
Cruise Vacations 0.24% 3.93x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 0.39% 3.82x
Concert Posters 0.06% 3.69x
Knitting & Crochet 0.72% 3.58x
Scrapbooking & Home Art Projects 0.36% 3.57x
Motorsport Equipment 0.21% 3.37x
North Dakota Cluster 0.90% 3.36x
Online Mini Game Players 0.36% 3.34x
NYC Tourist Attractions 0.30% 3.23x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female