Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 36.4 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 8.61% | 3.31x |
| T-Mobile Customers | 0.14% | 2.78x |
| Texas County and Local Fair Visitors | 6.74% | 2.54x |
| Readers of South American Content | 5.62% | 2.49x |
| Readers of Colombian Content | 5.62% | 2.49x |
| Southern Central Voters | 5.62% | 2.41x |
| Arkansas Razorbacks Fans | 5.24% | 2.41x |
| Big Box Toy Shoppers | 4.49% | 2.30x |
| First Aid Researchers | 2.62% | 2.25x |
| Readers of Guatemalan Content | 5.24% | 2.20x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Buckle.
| Location | Composition | Index |
| Buckle | 23.65% | 6.78x |
| American Eagle Outfitters | 17.25% | 6.06x |
| Zumiez | 15.13% | 5.65x |
| Journeys | 27.56% | 5.65x |
| Hollister | 12.29% | 5.61x |
| Lane Bryant | 16.26% | 5.49x |
| LOFT | 14.86% | 5.33x |
| Gymboree | 13.70% | 5.33x |
| The Childrens Place | 20.98% | 4.64x |
| Victoria's Secret | 23.10% | 4.45x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 6.74% | 8.99x |
| East Texas Cluster | 1.12% | 4.76x |
| Mexico Cluster | 1.50% | 4.45x |
| Texas University Athletics | 1.87% | 4.27x |
| Central & South American News | 0.54% | 4.22x |
| Arkansas News | 3.00% | 4.09x |
| San Diego Cluster | 1.12% | 3.99x |
| Northern Texas Cluster | 3.00% | 3.71x |
| Concert Posters | 0.06% | 3.69x |
| Teen Hair | 0.54% | 3.53x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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