Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 4.08% | 5.79x |
| Men's Health Researchers | 3.90% | 5.78x |
| Dog Lovers | 9.09% | 5.00x |
| Health Conscious Expecting Parents | 6.49% | 4.81x |
| Professional Medical Journal Readers | 3.90% | 4.66x |
| Audio Book Listeners | 3.90% | 4.57x |
| Labrador Content Readers | 5.19% | 4.39x |
| Gastrointestinal Researchers | 3.90% | 4.21x |
| Milk and Dairy Shoppers | 5.19% | 4.03x |
| Truck Drivers | 7.79% | 3.97x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Buckle.
| Location | Composition | Index |
| Buckle | 23.80% | 14.03x |
| American Eagle Outfitters | 17.19% | 12.69x |
| Journeys | 27.59% | 11.91x |
| LOFT | 14.96% | 11.30x |
| Zumiez | 14.63% | 10.96x |
| Gymboree | 12.57% | 10.71x |
| Lane Bryant | 13.57% | 9.85x |
| Hollister | 9.90% | 9.69x |
| The Childrens Place | 18.85% | 8.79x |
| Victoria's Secret | 20.75% | 8.28x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 3.90% | 4.91x |
| Missouri News Content Cluster | 3.90% | 4.70x |
| Central & South American News | 0.54% | 4.22x |
| Texas News | 5.19% | 3.78x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 2.60% | 3.72x |
| Concert Posters | 0.06% | 3.69x |
| Colorado Cluster | 2.60% | 3.57x |
| Ancestry & Memorial Researchers | 0.36% | 3.52x |
| Classic Car Enthusiasts | 2.60% | 3.43x |
| Canada Online Shopping Cluster | 0.04% | 3.09x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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