Dstillery Audiences

JC PENNEY

Audience Size: 738.9 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 738.9 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.78x
Buffalo Bills Fans 3.97% 1.99x
Water Park Visitors 4.68% 1.96x
Kansas City Royals Fans 3.62% 1.73x
Ohio County and Local Fair Visitors 4.19% 1.68x
Cleveland Indians Fans 3.41% 1.63x
Dog Breed Researchers 3.05% 1.60x
New Orleans Pelicans Fans 3.26% 1.58x
Special Olympics Fans 3.19% 1.57x
Mid-Range Grocery Shoppers 2.63% 1.57x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 5.14% 17.71x
Buckle 17.32% 15.87x
Aeropostale 18.36% 15.33x
Hollister 13.07% 14.86x
Journeys 25.43% 14.06x
Zumiez 19.09% 14.00x
The Childrens Place 22.94% 13.33x
American Eagle Outfitters 15.31% 12.93x
Express 16.17% 11.93x
Victoria's Secret 26.22% 11.67x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 0.21% 4.47x
Rochester New York Cluster 3.76% 3.87x
Concert Posters 0.06% 3.69x
Children's Health 0.28% 3.30x
Psychology & Social Work 0.14% 3.25x
Moving & Storage 0.57% 3.20x
China Cluster 0.21% 3.17x
Canada Online Shopping Cluster 0.04% 3.09x
Free Online Game Players 0.14% 3.03x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.98x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female