Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 968.4 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Department Store Shoppers.
| Interest | Composition | Index |
| Department Store Shoppers | 2.71% | 1.55x |
| Wig Shoppers | 2.92% | 1.51x |
| Crossword Puzzles Players | 3.28% | 1.43x |
| Quilting Enthusiasts | 2.68% | 1.42x |
| North Midwest State Fair Visitors | 3.23% | 1.41x |
| Readers of Mexican Content | 2.92% | 1.40x |
| Ohio County and Local Fair Visitors | 3.54% | 1.38x |
| Family Values Advocates | 2.78% | 1.37x |
| Kids Clothing Shoppers | 3.04% | 1.36x |
| Discount Big Box Shoppers | 2.39% | 1.35x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 13.46% | 15.40x |
| Buckle | 16.47% | 14.55x |
| Aeropostale | 18.19% | 14.47x |
| Hollister | 13.07% | 14.25x |
| Zumiez | 19.24% | 13.20x |
| The Childrens Place | 22.47% | 12.11x |
| American Eagle Outfitters | 18.63% | 11.56x |
| Journeys | 15.32% | 11.37x |
| Express | 14.99% | 11.28x |
| Victoria's Secret | 26.55% | 11.04x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Home Printing.
| Content Affinity | Composition | Index |
| Home Printing | 0.05% | 3.91x |
| Drawing & Animation | 0.02% | 2.86x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 2.75x |
| Mysticism | 0.03% | 2.55x |
| Alternative Streaming Services | 0.03% | 2.48x |
| Flower Shopping | 0.06% | 2.36x |
| Concert Posters | 0.05% | 2.36x |
| Homeschooling | 0.05% | 2.35x |
| Cars, Travel & Food | 0.03% | 2.30x |
| Greece Cluster | 0.03% | 2.30x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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