Dstillery Audiences

JC PENNEY

Audience Size: 10 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 10 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 8.82% 3.09x
Dental Hygiene Students 7.45% 2.99x
Readers of Indian Content 4.55% 2.92x
IT Decision Makers 4.55% 2.91x
Kansas City Royals Fans 7.45% 2.88x
Ikea Enthusiasts 5.88% 2.83x
T-Mobile Customers 0.14% 2.78x
Liberal News Readers 3.19% 2.73x
Joint Pain Sufferers 6.38% 2.72x
Telemedicine Content Readers 2.13% 2.71x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Buckle.

Location Composition Index
Buckle 17.01% 22.51x
American Eagle Outfitters 12.50% 18.80x
Zumiez 10.59% 18.02x
LOFT 9.55% 15.62x
Hollister 7.29% 15.34x
Journeys 16.32% 14.97x
Gymboree 7.64% 13.93x
Lane Bryant 8.51% 13.91x
Ann Taylor 1.39% 12.34x
The Childrens Place 12.67% 12.30x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 8.51% 8.95x
Savannah Georgia News 3.19% 5.54x
Central & South American News 0.54% 4.22x
New Mexico News 2.13% 3.83x
Online Quiz & List Readers 3.19% 3.80x
Concert Posters 0.06% 3.69x
Psychics & Horoscopes 2.13% 3.63x
Teen Hair 0.54% 3.53x
Ancestry & Memorial Researchers 0.36% 3.52x
Online Games for Kids 0.79% 3.46x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female