Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 89.9 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 1.26% | 6.51x |
| Executive Travelers | 0.58% | 5.72x |
| T-Mobile Customers | 0.14% | 2.78x |
| Luxury Hotel Guests | 0.72% | 2.54x |
| Healthy Diet Recipe Researchers | 0.77% | 2.25x |
| Costco Deal Blog Readers | 0.54% | 2.17x |
| Gas Discount Researchers | 0.39% | 2.12x |
| Online Exercise Class Users | 0.72% | 2.10x |
| Restaurant Supply Shoppers | 0.18% | 1.99x |
| Charitable Organization Researchers | 1.26% | 1.97x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 4.37% | 42.91x |
| Journeys | 20.47% | 37.62x |
| Buckle | 12.53% | 33.23x |
| Hollister | 5.81% | 31.52x |
| Aeropostale | 10.71% | 30.76x |
| Express | 10.18% | 25.34x |
| The Childrens Place | 5.45% | 24.96x |
| Victoria's Secret | 7.12% | 23.51x |
| Abercrombie & Fitch | 1.88% | 22.95x |
| Forever 21 | 2.93% | 19.81x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 0.23% | 5.31x |
| Cruise Vacations | 0.24% | 3.93x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 0.39% | 3.82x |
| Concert Posters | 0.06% | 3.69x |
| Knitting & Crochet | 0.72% | 3.58x |
| Scrapbooking & Home Art Projects | 0.36% | 3.57x |
| Motorsport Equipment | 0.21% | 3.37x |
| North Dakota Cluster | 0.90% | 3.36x |
| Online Mini Game Players | 0.36% | 3.34x |
| NYC Tourist Attractions | 0.30% | 3.23x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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