Dstillery Audiences

JC PENNEY

Audience Size: 968.4 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 968.4 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 2.71% 1.55x
Wig Shoppers 2.92% 1.51x
Crossword Puzzles Players 3.28% 1.43x
Quilting Enthusiasts 2.68% 1.42x
North Midwest State Fair Visitors 3.23% 1.41x
Readers of Mexican Content 2.92% 1.40x
Ohio County and Local Fair Visitors 3.54% 1.38x
Family Values Advocates 2.78% 1.37x
Kids Clothing Shoppers 3.04% 1.36x
Discount Big Box Shoppers 2.39% 1.35x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 13.46% 15.40x
Buckle 16.47% 14.55x
Aeropostale 18.19% 14.47x
Hollister 13.07% 14.25x
Zumiez 19.24% 13.20x
The Childrens Place 22.47% 12.11x
American Eagle Outfitters 18.63% 11.56x
Journeys 15.32% 11.37x
Express 14.99% 11.28x
Victoria's Secret 26.55% 11.04x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Home Printing.

Content Affinity Composition Index
Home Printing 0.05% 3.91x
Drawing & Animation 0.02% 2.86x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 2.75x
Mysticism 0.03% 2.55x
Alternative Streaming Services 0.03% 2.48x
Flower Shopping 0.06% 2.36x
Concert Posters 0.05% 2.36x
Homeschooling 0.05% 2.35x
Cars, Travel & Food 0.03% 2.30x
Greece Cluster 0.03% 2.30x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female