Explore the JC Penney Audience
Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 927.6 thousand unique devices whose actions qualify for the JC Penney audience.
INTERESTS
The JC Penney audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JC Penney audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.25% | 1.37x |
| Discount Big Box Shoppers | 2.32% | 1.17x |
| Black Friday Deal Shoppers | 2.68% | 1.16x |
| Water Park Visitors | 3.05% | 1.15x |
| Haunted House Researchers | 2.75% | 1.15x |
| Ohio County and Local Fair Visitors | 2.89% | 1.15x |
| Personalized Gift Shoppers | 2.97% | 1.15x |
| Executive Travelers | 0.01% | 1.14x |
| Teen Girl Clothing Shoppers | 3.28% | 1.14x |
| Scifi Movie and TV Enthusiasts | 2.71% | 1.13x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
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APPAREL RETAILERS
The JC Penney audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 13.31% | 15.72x |
| Aeropostale | 15.50% | 15.00x |
| Hollister | 11.57% | 14.28x |
| Buckle | 15.76% | 14.07x |
| Zumiez | 18.04% | 13.71x |
| The Childrens Place | 19.40% | 12.19x |
| American Eagle Outfitters | 17.41% | 11.71x |
| Express | 13.31% | 11.64x |
| Abercrombie & Fitch | 6.51% | 11.40x |
| Victoria's Secret | 23.51% | 11.32x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JC Penney audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 3.00x |
| Upstate New York State Athletics | 0.04% | 2.87x |
| Drawing & Animation | 0.02% | 2.86x |
| Franco-African Cluster | 0.04% | 2.85x |
| Alternative Streaming Services | 0.04% | 2.40x |
| London Tourism | 0.02% | 2.27x |
| Seventh-day Adventist Church | 0.02% | 2.11x |
| Instagram Management | 0.05% | 2.09x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.06% | 2.08x |
| Mid-Atlantic Beaches | 0.04% | 2.08x |
Composition Percentage:
The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
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DEMOGRAPHICS
The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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