Dstillery Audiences

JC PENNEY

Audience Size: 942 Thousand Devices

Explore the JC Penney Audience

Below you'll find more information about the JC Penney audience, broken down in different categories based on their digital and physical behaviors. These are 942 thousand unique devices whose actions qualify for the JC Penney audience.

Dstillery Crafted Audiences

INTERESTS

The JC Penney audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the JC Penney audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 2.01% 1.42x
Black Friday Deal Shoppers 2.71% 1.42x
Readers of El Salvadoran Content 1.89% 1.36x
Texas Trip Planners 2.85% 1.30x
Readers of Mexican Content 2.15% 1.29x
Readers of Guatemalan Content 1.78% 1.29x
The Walking Dead Fans 2.20% 1.27x
Southern Central Voters 2.10% 1.25x
Budget Wireless Shoppers 2.20% 1.23x
Reggaeton Fans 2.83% 1.23x
Composition Percentage: The overlap percentage between the JC Penney audience and the Interest attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The JC Penney audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the JC Penney audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 10.12% 15.88x
Aeropostale 11.55% 15.36x
Buckle 11.88% 14.27x
Hollister 9.01% 14.27x
Zumiez 15.50% 14.25x
Journeys 11.05% 12.18x
American Eagle Outfitters 16.02% 12.04x
Abercrombie & Fitch 7.10% 11.94x
Express 11.18% 11.82x
The Childrens Place 14.72% 11.78x
Composition Percentage: The overlap percentage between the JC Penney audience and the Location attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the JC Penney audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 13.66x
Sports - Skiing, Snowboarding 0.01% 10.00x
Handyman Tools 0.01% 9.89x
Barcode Site & App Users 0.02% 7.82x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.32x
Home Décor, Furniture, & Decorating 0.01% 6.20x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.19x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.84x
Decoration & Fabric 0.01% 5.44x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.98x
Composition Percentage: The overlap percentage between the JC Penney audience and the Content Affinity attribute.
Index: A comparison of the JC Penney audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The JC Penney audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female