Explore the JW Marriott Audience
Below you'll find more information about the JW Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 59.2 thousand unique devices whose actions qualify for the JW Marriott audience.
INTERESTS
The JW Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JW Marriott audience is Luxury Hotel Guests.
| Interest | Composition | Index |
| Luxury Hotel Guests | 13.04% | 6.86x |
| Miami Trip Planners | 13.04% | 6.71x |
| Hawaii Trip Planners | 10.87% | 5.82x |
| Theme Park Reopening News Readers | 6.52% | 5.53x |
| Readers of South American Content | 10.87% | 5.47x |
| Professional Chefs | 10.87% | 5.17x |
| Real Estate Decision Makers | 8.70% | 5.10x |
| Mother's Day Celebrators | 6.52% | 5.02x |
| United Arab Emirates Trip Planners | 6.52% | 4.91x |
| At-Home Gym Intenders | 8.70% | 4.79x |
Composition Percentage:
The overlap percentage between the JW Marriott audience and the Interest attribute.
Index: A comparison of the JW Marriott audience to the internet population.
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APPAREL RETAILERS
The JW Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JW Marriott audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.11% | 29.20x |
| Club Monaco | 2.09% | 20.60x |
| Topshop | 0.44% | 19.04x |
| American Apparel | 5.05% | 17.81x |
| Intermix | 0.98% | 16.10x |
| Armani | 3.43% | 15.21x |
| Saint Laurent Paris | 1.00% | 14.16x |
| Zara | 3.13% | 13.33x |
| Hugo Boss | 4.11% | 13.08x |
| Patagonia | 1.28% | 12.50x |
Composition Percentage:
The overlap percentage between the JW Marriott audience and the Location attribute.
Index: A comparison of the JW Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JW Marriott audience is Dermatology.
| Content Affinity | Composition | Index |
| Dermatology | 0.42% | 5.30x |
| Florida Jacksonville & Orlando Cluster | 15.22% | 4.30x |
| Las Vegas Hotels | 4.35% | 3.99x |
| Apartment Hunting | 4.35% | 3.94x |
| Online Ticket Buyers | 1.50% | 3.94x |
| Brazil & Portugal News | 0.28% | 3.81x |
| Gun Enthusiast - Hunting & Self Defense | 4.35% | 3.80x |
| Historical Information - Museums & Libraries | 0.59% | 3.75x |
| Austin Cluster | 4.35% | 3.69x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 1.19% | 3.66x |
Composition Percentage:
The overlap percentage between the JW Marriott audience and the Content Affinity attribute.
Index: A comparison of the JW Marriott audience to the internet population.
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DEMOGRAPHICS
The JW Marriott audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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