Explore the JW Marriott Audience
Below you'll find more information about the JW Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 33.2 thousand unique devices whose actions qualify for the JW Marriott audience.
INTERESTS
The JW Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JW Marriott audience is Getaways Researchers.
| Interest | Composition | Index |
| Getaways Researchers | 3.70% | 4.77x |
| Budget Small Business Researchers | 5.56% | 4.77x |
| History Buffs | 4.94% | 4.36x |
| Web Conferences and Remote Workers | 4.32% | 4.00x |
| Fast Fashion Shoppers | 5.56% | 3.94x |
| Tutoring Resources Researchers | 3.70% | 3.76x |
| Las Vegas Nightlife Researchers | 7.41% | 3.66x |
| Holiday Gift Shoppers | 2.47% | 3.63x |
| Last Minute Travelers | 4.94% | 3.57x |
| Fall/Winter 2021 Fashion Trend Researchers | 1.46% | 3.53x |
Composition Percentage:
The overlap percentage between the JW Marriott audience and the Interest attribute.
Index: A comparison of the JW Marriott audience to the internet population.
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APPAREL RETAILERS
The JW Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JW Marriott audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 2.46% | 14.38x |
| Calvin Klein | 0.83% | 12.72x |
| American Apparel | 6.09% | 12.47x |
| Intermix | 1.01% | 11.50x |
| Saint Laurent Paris | 1.09% | 10.88x |
| Bonobos | 2.64% | 10.39x |
| Armani | 3.91% | 9.27x |
| Patagonia | 1.69% | 8.73x |
| Hugo Boss | 5.61% | 8.37x |
| Topshop | 0.28% | 8.29x |
Composition Percentage:
The overlap percentage between the JW Marriott audience and the Location attribute.
Index: A comparison of the JW Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JW Marriott audience is Fashion Cluster.
| Content Affinity | Composition | Index |
| Fashion Cluster | 2.47% | 7.46x |
| Educational Publishing | 3.70% | 5.66x |
| Local Events & Travel Guide | 1.85% | 4.44x |
| Writing Tools & Citation | 3.70% | 3.82x |
| Poetry Fans | 5.56% | 3.64x |
| Northern California Cluster | 1.27% | 3.63x |
| Moving & Storage | 0.59% | 3.60x |
| Minecraft Video Game Players | 1.85% | 3.50x |
| San Francisco Tourism | 0.19% | 3.43x |
| Hobby Vehicles | 0.25% | 3.40x |
Composition Percentage:
The overlap percentage between the JW Marriott audience and the Content Affinity attribute.
Index: A comparison of the JW Marriott audience to the internet population.
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DEMOGRAPHICS
The JW Marriott audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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