Explore the JW Marriott Audience
Below you'll find more information about the JW Marriott audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 thousand unique devices whose actions qualify for the JW Marriott audience.
INTERESTS
The JW Marriott audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the JW Marriott audience is Business News Readers.
| Interest | Composition | Index |
| Business News Readers | 9.84% | 11.66x |
| Federal Employees | 9.84% | 10.38x |
| Swimming Enthusiasts | 9.84% | 9.02x |
| New Orleans Trip Planners | 9.84% | 8.77x |
| New Orleans Activities Researchers | 9.84% | 8.59x |
| Los Angeles Trip Planners | 8.20% | 8.22x |
| College Professors | 9.84% | 8.09x |
| Pittsburgh Penguins Fans | 9.84% | 7.68x |
| Last Minute Travelers | 6.56% | 7.66x |
| St Patricks Day Celebrators | 6.56% | 7.59x |
Composition Percentage:
The overlap percentage between the JW Marriott audience and the Interest attribute.
Index: A comparison of the JW Marriott audience to the internet population.
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APPAREL RETAILERS
The JW Marriott audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the JW Marriott audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 4.80% | 29.67x |
| Carhartt | 2.82% | 22.43x |
| Zara | 2.06% | 20.77x |
| Kate Spade | 1.07% | 20.58x |
| Hugo Boss | 2.36% | 20.22x |
| Madewell | 2.21% | 18.54x |
| Levi Strauss | 2.06% | 17.37x |
| The North Face | 1.07% | 17.20x |
| Ann Taylor | 1.14% | 16.75x |
| Armani | 1.29% | 15.35x |
Composition Percentage:
The overlap percentage between the JW Marriott audience and the Location attribute.
Index: A comparison of the JW Marriott audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the JW Marriott audience is Edgy Content.
| Content Affinity | Composition | Index |
| Edgy Content | 6.56% | 6.84x |
| Music Concerts | 6.56% | 6.39x |
| Pittsburgh News | 4.92% | 5.80x |
| Texas Media | 9.80% | 5.80x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 4.92% | 5.78x |
| Virginia News | 6.56% | 5.57x |
| Conservative Media Cluster | 11.48% | 5.33x |
| Science & Technology | 11.48% | 4.97x |
| Sports - Climbing, Non-traditional | 1.31% | 4.95x |
| Cooking Recipe & Ingredient Researchers | 3.90% | 4.80x |
Composition Percentage:
The overlap percentage between the JW Marriott audience and the Content Affinity attribute.
Index: A comparison of the JW Marriott audience to the internet population.
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DEMOGRAPHICS
The JW Marriott audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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