Explore the Jack in the Box Audience
Below you'll find more information about the Jack in the Box audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Jack in the Box audience.
INTERESTS
The Jack in the Box audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jack in the Box audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.96% | 1.46x |
| Texas State Fairs | 3.89% | 1.38x |
| Winter Holiday Celebrators | 2.43% | 1.35x |
| Christmas Recipe Researchers | 2.49% | 1.35x |
| Halloween Forum Readers | 3.58% | 1.30x |
| Holiday Season Sporting Goods Deal Shoppers | 2.34% | 1.30x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.33% | 1.30x |
| Travel Insurance and Safety Researchers | 3.86% | 1.30x |
| Southern Central Voters | 3.10% | 1.29x |
| Texas County and Local Fair Visitors | 3.44% | 1.29x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Interest attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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APPAREL RETAILERS
The Jack in the Box audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jack in the Box audience is Belk.
| Location | Composition | Index |
| Belk | 2.42% | 2.27x |
| Maurices | 9.94% | 2.11x |
| Buckle | 6.74% | 1.96x |
| Lane Bryant | 5.58% | 1.92x |
| The Childrens Place | 8.36% | 1.88x |
| Aeropostale | 5.61% | 1.88x |
| Express Outlets | 0.99% | 1.88x |
| Carhartt | 37.82% | 1.87x |
| Dressbarn | 4.43% | 1.86x |
| Journeys | 8.88% | 1.85x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Location attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jack in the Box audience is Marijuana.
| Content Affinity | Composition | Index |
| Marijuana | 0.01% | 2.61x |
| Beauty & Cosmetics | 0.01% | 2.11x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.02x |
| East Texas Cluster | 0.44% | 1.93x |
| Vancouver British Columbia Research Cluster | 0.02% | 1.78x |
| Vegans & Animal Welfare | 0.01% | 1.57x |
| Cakes & Sweets | 0.04% | 1.54x |
| Arkansas News | 1.11% | 1.54x |
| Memphis News | 0.19% | 1.52x |
| Online Games for Kids | 0.05% | 1.47x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Content Affinity attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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DEMOGRAPHICS
The Jack in the Box audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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