Explore the Jack in the Box Audience
Below you'll find more information about the Jack in the Box audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Jack in the Box audience.
INTERESTS
The Jack in the Box audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jack in the Box audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.45% | 1.39x |
| Texas State Fairs | 3.89% | 1.39x |
| Disability Insurance Researchers | 3.62% | 1.33x |
| Louisiana Trip Planners | 3.29% | 1.30x |
| Holiday Season Sporting Goods Deal Shoppers | 2.00% | 1.30x |
| Ohio County and Local Fair Visitors | 3.94% | 1.29x |
| Smokie Mountain Trip Planner | 4.23% | 1.29x |
| Southern Central Voters | 3.51% | 1.28x |
| Holiday Season Low-Cost Retail Deal Shoppers | 1.90% | 1.27x |
| Holiday Season Department Store Deal Shoppers | 1.84% | 1.27x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Interest attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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APPAREL RETAILERS
The Jack in the Box audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jack in the Box audience is Belk.
| Location | Composition | Index |
| Belk | 0.96% | 3.81x |
| Maurices | 5.05% | 3.70x |
| Express Outlets | 0.46% | 3.49x |
| Lane Bryant | 2.58% | 3.45x |
| Buckle | 2.66% | 3.42x |
| Aeropostale | 2.37% | 3.34x |
| Journeys | 3.80% | 3.28x |
| Old Navy | 4.45% | 3.27x |
| Dressbarn | 2.23% | 3.26x |
| Victoria's Secret | 3.79% | 3.24x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Location attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jack in the Box audience is Winnipeg Canada News.
| Content Affinity | Composition | Index |
| Winnipeg Canada News | 0.01% | 3.11x |
| Marijuana | 0.02% | 2.53x |
| Construction Apparel | 0.04% | 2.49x |
| Electronic Cabling | 0.02% | 2.29x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.26x |
| Malaya | 0.01% | 2.22x |
| Survival Guides | 0.02% | 2.16x |
| Website Launchers | 0.02% | 2.03x |
| Holiday Gifts | 0.01% | 1.89x |
| Higher Education | 0.02% | 1.85x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Content Affinity attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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DEMOGRAPHICS
The Jack in the Box audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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