Explore the Jack in the Box Audience
Below you'll find more information about the Jack in the Box audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Jack in the Box audience.
INTERESTS
The Jack in the Box audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jack in the Box audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.09% | 1.57x |
| Texas State Fairs | 3.72% | 1.50x |
| Cabin Rental Researchers | 3.64% | 1.47x |
| Disability Insurance Researchers | 3.49% | 1.45x |
| As Seen on TV Shoppers | 3.15% | 1.43x |
| Ohio County and Local Fair Visitors | 3.64% | 1.41x |
| Black Friday Deal Shoppers | 3.21% | 1.40x |
| Smoky Mountains Trip Planners | 2.98% | 1.40x |
| Wig Shoppers | 2.71% | 1.39x |
| Crochet Enthusiasts | 2.80% | 1.39x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Interest attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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APPAREL RETAILERS
The Jack in the Box audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jack in the Box audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.63% | 6.56x |
| Joe's Jeans | 0.26% | 5.24x |
| Carhartt | 7.51% | 4.40x |
| Zumiez | 6.05% | 4.15x |
| Lane Bryant | 3.91% | 4.10x |
| Topshop | 0.35% | 4.07x |
| Hollister | 3.66% | 3.99x |
| Charlotte Russe | 3.48% | 3.98x |
| Buckle | 4.49% | 3.96x |
| Gymboree | 4.17% | 3.90x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Location attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jack in the Box audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 2.16x |
| East Texas Cluster | 0.50% | 1.97x |
| Arkansas News | 1.08% | 1.85x |
| Texas Sporting & Outdoors Cluster | 0.02% | 1.74x |
| Northern Texas Cluster | 1.27% | 1.71x |
| Memphis News | 0.19% | 1.68x |
| Mississippi News | 0.83% | 1.65x |
| Computer Printers | 0.03% | 1.64x |
| Missouri Travel & Outdoors Cluster | 0.85% | 1.62x |
| Texas News | 1.63% | 1.61x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Content Affinity attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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DEMOGRAPHICS
The Jack in the Box audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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