Explore the Jack in the Box Audience
Below you'll find more information about the Jack in the Box audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Jack in the Box audience.
INTERESTS
The Jack in the Box audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jack in the Box audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 6.14% | 2.30x |
| Santa Cruz Trip Planners | 5.55% | 2.25x |
| California Skiers and Snowboarders | 5.14% | 2.22x |
| Los Angeles Mass Transit Commuters | 5.86% | 2.21x |
| California Trip Planners | 4.72% | 1.94x |
| San Diego Trip Planners | 5.04% | 1.92x |
| Houston Trip Planners | 5.03% | 1.88x |
| Texas County and Local Fair Visitors | 4.77% | 1.87x |
| North West State Fair Visitors | 4.78% | 1.82x |
| Tahoe Skiers and Snowboarders | 4.41% | 1.80x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Interest attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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APPAREL RETAILERS
The Jack in the Box audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jack in the Box audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.89% | 10.54x |
| Joe's Jeans | 0.39% | 6.90x |
| Topshop | 0.45% | 5.43x |
| REI | 1.51% | 4.89x |
| Tommy Bahama | 2.47% | 4.78x |
| Zumiez | 6.07% | 4.62x |
| Forever 21 | 4.30% | 4.47x |
| Gymboree | 3.97% | 4.40x |
| Columbia | 1.18% | 4.33x |
| Abercrombie & Fitch | 2.47% | 4.32x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Location attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jack in the Box audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.05% | 3.30x |
| Central California Cluster | 1.27% | 3.21x |
| Northern California Cluster | 2.42% | 3.20x |
| Southern California Tourism | 0.73% | 3.08x |
| Los Angeles Cluster | 0.06% | 3.08x |
| Texas Off-Roading | 0.02% | 3.06x |
| Tahoe & Reno Tourism | 0.65% | 3.04x |
| Los Angeles News | 5.84% | 2.98x |
| San Diego Cluster | 2.69% | 2.98x |
| Southern California Cluster | 0.14% | 2.87x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Content Affinity attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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DEMOGRAPHICS
The Jack in the Box audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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