Explore the Jack in the Box Audience
Below you'll find more information about the Jack in the Box audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Jack in the Box audience.
INTERESTS
The Jack in the Box audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jack in the Box audience is Small Business COVID-19 Relief Researchers.
| Interest | Composition | Index |
| Small Business COVID-19 Relief Researchers | 0.02% | 1.76x |
| Social Distancing Content Readers | 0.01% | 1.65x |
| Pantry Recipes Researchers | 0.05% | 1.63x |
| Hulu Users | 0.01% | 1.56x |
| Financially Aware (COVID-19 related) | 0.04% | 1.44x |
| Texas State Fairs | 4.13% | 1.43x |
| South State Fair Visitors | 4.38% | 1.43x |
| Southern Central Voters | 3.64% | 1.38x |
| Ohio County and Local Fair Visitors | 4.32% | 1.35x |
| Black Friday Deal Shoppers | 3.40% | 1.32x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Interest attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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APPAREL RETAILERS
The Jack in the Box audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jack in the Box audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.42% | 5.70x |
| Belk | 0.91% | 4.52x |
| Carhartt | 24.73% | 4.04x |
| Lane Bryant | 2.61% | 4.01x |
| Buckle | 3.03% | 3.82x |
| Dressbarn | 2.01% | 3.74x |
| The Childrens Place | 4.54% | 3.70x |
| Aeropostale | 3.04% | 3.63x |
| Journeys | 4.87% | 3.57x |
| Old Navy | 4.47% | 3.55x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Location attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jack in the Box audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 3.85x |
| Comedy Content | 0.05% | 2.07x |
| Gadgets | 0.02% | 2.02x |
| Discount Shopping | 0.03% | 1.86x |
| Cigars | 0.02% | 1.74x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 1.73x |
| East Texas Cluster | 0.83% | 1.67x |
| Computer Printers | 0.01% | 1.66x |
| Christian Music | 0.05% | 1.64x |
| Arkansas News | 1.49% | 1.58x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Content Affinity attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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DEMOGRAPHICS
The Jack in the Box audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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