Explore the Jack in the Box Audience
Below you'll find more information about the Jack in the Box audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Jack in the Box audience.
INTERESTS
The Jack in the Box audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jack in the Box audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.14% | 1.58x |
| Misc-Deal Seekers or Coupon Shoppers | 2.17% | 1.52x |
| Coupon Researchers | 1.33% | 1.40x |
| South State Fair Visitors | 3.99% | 1.35x |
| Holiday Season Sporting Goods Deal Shoppers | 1.91% | 1.35x |
| Black Friday Deal Shoppers | 2.72% | 1.34x |
| Holiday Season Low-Cost Retail Deal Shoppers | 1.83% | 1.32x |
| Southern Central Voters | 3.03% | 1.30x |
| Halloween Forum Readers | 3.35% | 1.29x |
| Florida Gulf Coast Travel Researchers | 3.50% | 1.28x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Interest attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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APPAREL RETAILERS
The Jack in the Box audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jack in the Box audience is Belk.
| Location | Composition | Index |
| Belk | 1.76% | 3.59x |
| Maurices | 7.44% | 3.20x |
| Buckle | 4.88% | 3.03x |
| Lane Bryant | 3.88% | 2.96x |
| The Childrens Place | 5.88% | 2.87x |
| Carhartt | 30.15% | 2.87x |
| Dressbarn | 3.04% | 2.87x |
| Aeropostale | 3.90% | 2.85x |
| Journeys | 6.24% | 2.83x |
| Express Outlets | 0.60% | 2.82x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Location attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jack in the Box audience is Higher Education.
| Content Affinity | Composition | Index |
| Higher Education | 0.01% | 4.48x |
| Auto Body Upkeep & Repair Researchers | 0.01% | 2.85x |
| Dental Health | 0.02% | 2.78x |
| Marijuana | 0.01% | 2.61x |
| Survival Guides | 0.01% | 2.57x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.02% | 1.97x |
| Arkansas News | 1.28% | 1.91x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 1.87x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.01% | 1.76x |
| Coupons | 0.78% | 1.76x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Content Affinity attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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DEMOGRAPHICS
The Jack in the Box audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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