Dstillery Audiences

JACK IN THE BOX

Audience Size: 3.6 Million Devices

Explore the Jack in the Box Audience

Below you'll find more information about the Jack in the Box audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Jack in the Box audience.

Dstillery Crafted Audiences

INTERESTS

The Jack in the Box audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jack in the Box audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 6.14% 2.30x
Santa Cruz Trip Planners 5.55% 2.25x
California Skiers and Snowboarders 5.14% 2.22x
Los Angeles Mass Transit Commuters 5.86% 2.21x
California Trip Planners 4.72% 1.94x
San Diego Trip Planners 5.04% 1.92x
Houston Trip Planners 5.03% 1.88x
Texas County and Local Fair Visitors 4.77% 1.87x
North West State Fair Visitors 4.78% 1.82x
Tahoe Skiers and Snowboarders 4.41% 1.80x
Composition Percentage: The overlap percentage between the Jack in the Box audience and the Interest attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jack in the Box audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jack in the Box audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.89% 10.54x
Joe's Jeans 0.39% 6.90x
Topshop 0.45% 5.43x
REI 1.51% 4.89x
Tommy Bahama 2.47% 4.78x
Zumiez 6.07% 4.62x
Forever 21 4.30% 4.47x
Gymboree 3.97% 4.40x
Columbia 1.18% 4.33x
Abercrombie & Fitch 2.47% 4.32x
Composition Percentage: The overlap percentage between the Jack in the Box audience and the Location attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jack in the Box audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.05% 3.30x
Central California Cluster 1.27% 3.21x
Northern California Cluster 2.42% 3.20x
Southern California Tourism 0.73% 3.08x
Los Angeles Cluster 0.06% 3.08x
Texas Off-Roading 0.02% 3.06x
Tahoe & Reno Tourism 0.65% 3.04x
Los Angeles News 5.84% 2.98x
San Diego Cluster 2.69% 2.98x
Southern California Cluster 0.14% 2.87x
Composition Percentage: The overlap percentage between the Jack in the Box audience and the Content Affinity attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jack in the Box audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male