Explore the Jack in the Box Audience
Below you'll find more information about the Jack in the Box audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Jack in the Box audience.
INTERESTS
The Jack in the Box audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jack in the Box audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 4.23% | 2.71x |
| Santa Cruz Trip Planners | 4.33% | 2.54x |
| Los Angeles Mass Transit Commuters | 5.11% | 2.50x |
| Houston Trip Planners | 4.85% | 2.13x |
| California Trip Planners | 4.54% | 2.12x |
| San Diego Trip Planners | 4.61% | 2.11x |
| Tahoe Skiers and Snowboarders | 3.33% | 1.98x |
| Los Angeles Dodgers Fans | 3.17% | 1.94x |
| Los Angeles Trip Planners | 4.17% | 1.94x |
| Men's Suit Shoppers | 3.45% | 1.92x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Interest attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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APPAREL RETAILERS
The Jack in the Box audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jack in the Box audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.82% | 10.83x |
| Joe's Jeans | 0.41% | 6.27x |
| Topshop | 0.34% | 5.79x |
| Tommy Bahama | 2.12% | 4.92x |
| Zumiez | 5.07% | 4.66x |
| Forever 21 | 4.18% | 4.65x |
| REI | 1.40% | 4.64x |
| Gymboree | 3.10% | 4.54x |
| Hollister | 2.78% | 4.41x |
| Abercrombie & Fitch | 2.62% | 4.41x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Location attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jack in the Box audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 1.21% | 3.83x |
| Central California Cluster | 1.37% | 3.60x |
| Los Angeles Cluster | 0.09% | 3.31x |
| Northern California Cluster | 2.45% | 3.30x |
| Environmentally Friendly Cars | 0.02% | 3.17x |
| Tahoe & Reno Tourism | 0.71% | 3.16x |
| Los Angeles News | 5.96% | 3.07x |
| Southern California Cluster | 0.20% | 2.92x |
| San Diego Cluster | 2.93% | 2.90x |
| Texas Media | 4.57% | 2.81x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Content Affinity attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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DEMOGRAPHICS
The Jack in the Box audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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