Explore the Jack in the Box Audience
Below you'll find more information about the Jack in the Box audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Jack in the Box audience.
INTERESTS
The Jack in the Box audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jack in the Box audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 3.88% | 1.40x |
| Southern Central Voters | 3.61% | 1.39x |
| Black Friday Deal Shoppers | 3.46% | 1.38x |
| South State Fair Visitors | 4.23% | 1.36x |
| Travel Insurance and Safety Researchers | 3.66% | 1.33x |
| Dallas Cowboys Fans | 3.15% | 1.30x |
| Ohio County and Local Fair Visitors | 3.95% | 1.29x |
| Wig Shoppers | 2.56% | 1.29x |
| Louisiana Trip Planners | 3.18% | 1.28x |
| Myrtle Beach Trip Planners | 2.92% | 1.28x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Interest attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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APPAREL RETAILERS
The Jack in the Box audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jack in the Box audience is Maurices.
| Location | Composition | Index |
| Maurices | 4.10% | 3.76x |
| Belk | 0.69% | 3.62x |
| Lane Bryant | 2.18% | 3.58x |
| Express Outlets | 0.34% | 3.57x |
| Aeropostale | 1.66% | 3.45x |
| Buckle | 1.82% | 3.41x |
| Journeys | 2.71% | 3.38x |
| Dressbarn | 1.83% | 3.32x |
| Old Navy | 3.55% | 3.31x |
| Victoria's Secret | 2.66% | 3.29x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Location attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jack in the Box audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.01% | 2.95x |
| Social & Demographic Trends | 0.02% | 2.55x |
| Malaya | 0.01% | 2.25x |
| Survival Guides | 0.03% | 2.21x |
| Cheerleading | 0.04% | 2.18x |
| Airsoft & Paintball Equipment | 0.03% | 2.17x |
| Audio Clips & Sound Effects | 0.02% | 1.97x |
| Humor & Entertainment | 0.05% | 1.95x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 1.92x |
| Southern California Tourism | 0.04% | 1.90x |
Composition Percentage:
The overlap percentage between the Jack in the Box audience and the Content Affinity attribute.
Index: A comparison of the Jack in the Box audience to the internet population.
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DEMOGRAPHICS
The Jack in the Box audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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