Dstillery Audiences

JACKSON HEWITT

Audience Size: 4.7 Million Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.87x
South State Fair Visitors 3.57% 1.52x
Texas State Fairs 3.57% 1.41x
Southern Central Voters 2.92% 1.34x
Automotive Auctions Enthusiasts 2.86% 1.24x
Dallas Cowboys Fans 2.87% 1.24x
Texas County and Local Fair Visitors 3.08% 1.23x
Texas Trip Planners 3.27% 1.22x
The Walking Dead Fans 2.61% 1.22x
Readers of Honduran Content 2.21% 1.20x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is The Childrens Place.

Location Composition Index
The Childrens Place 7.13% 5.01x
Charlotte Russe 3.15% 4.24x
Belk 0.88% 4.06x
Aeropostale 3.54% 3.97x
Topshop 0.28% 3.87x
Old Navy 6.06% 3.81x
Express Outlets 0.71% 3.80x
Lane Bryant 3.43% 3.80x
American Eagle Outfitters 5.33% 3.79x
Buckle 3.72% 3.78x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.01% 2.13x
East Texas Cluster 0.48% 1.95x
Northern Texas Cluster 1.27% 1.85x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 1.82x
Memphis News 0.18% 1.75x
Niche Dating Websites 0.44% 1.62x
Texas News 1.40% 1.62x
Franco-African Cluster 0.02% 1.59x
Chat Rooms 0.03% 1.54x
Arkansas News 0.74% 1.48x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female