Dstillery Audiences

JACKSON HEWITT

Audience Size: 456.4 Thousand Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 456.4 thousand unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 4.33% 1.54x
Texas Trip Planners 4.37% 1.54x
South West State Fair Visitors 4.15% 1.54x
Texas County and Local Fair Visitors 4.07% 1.51x
Southern Central Voters 3.78% 1.44x
Satellite TV Buyers 4.18% 1.44x
Sprint Customers 0.03% 1.41x
Texas Activity Researchers 2.06% 1.41x
Las Vegas Trip Planners 3.78% 1.41x
Texas Energy Providers 3.27% 1.40x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.11% 4.63x
Express Outlets 0.53% 4.00x
Lane Bryant 2.93% 3.96x
Aeropostale 3.20% 3.74x
Maurices 4.88% 3.55x
Buckle 3.35% 3.55x
Zumiez 2.55% 3.54x
The Childrens Place 4.51% 3.53x
Victoria's Secret 4.79% 3.48x
Hollister 2.07% 3.43x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.07% 3.89x
Music Education 0.07% 3.31x
Pharmacy 0.15% 3.31x
Assorted Topics (Power Trains, Drones, Web Design) 0.11% 3.25x
Power Tools 0.33% 3.25x
Home Furnishings 0.18% 3.00x
Dental Health 0.07% 2.87x
Maps & Navigation 0.15% 2.83x
French News & Gossip Cluster 0.07% 2.69x
Action Sports 0.07% 2.64x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male