Dstillery Audiences

JACKSON HEWITT

Audience Size: 4.4 Million Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 3.85% 1.66x
Southern Central Voters 3.14% 1.49x
Dallas Cowboys Fans 3.20% 1.47x
Texas County and Local Fair Visitors 3.41% 1.45x
South State Fair Visitors 3.73% 1.43x
Hip Hop Fans 2.99% 1.41x
Texas Trip Planners 3.61% 1.40x
Disability Insurance Researchers 3.08% 1.40x
Texas Energy Providers 3.18% 1.39x
Readers of Honduran Content 2.51% 1.35x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.31% 4.78x
The Childrens Place 9.22% 4.47x
Belk 1.25% 4.30x
Lane Bryant 4.33% 4.27x
Aeropostale 6.04% 4.22x
Buckle 5.21% 4.19x
Express Outlets 0.93% 4.03x
Old Navy 8.36% 4.02x
Levi Strauss 0.81% 3.99x
Dressbarn 3.73% 3.99x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 3.96x
Fashion & Cosmetics 0.01% 3.58x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.11x
Spanish Lifestyle & Health 0.14% 2.52x
Northern Texas Cluster 1.32% 2.11x
Texas News Cluster 1.18% 2.10x
Central & South American News 0.28% 2.07x
Professional Audio Visual 0.04% 2.06x
Sports - Golf, Hunting, Fishing 0.04% 2.05x
Credit Unions & Consumer Protection 0.02% 2.03x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female