Dstillery Audiences

JACKSON HEWITT

Audience Size: 3.8 Million Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 3.85% 1.79x
Texas County and Local Fair Visitors 3.15% 1.50x
Southern Central Voters 2.96% 1.48x
Dallas Cowboys Fans 3.12% 1.44x
South State Fair Visitors 3.39% 1.42x
Texas Trip Planners 3.15% 1.40x
Wig Shoppers 2.61% 1.39x
Texas Energy Providers 2.68% 1.39x
Texas Longhorn Fans 2.33% 1.36x
Disability Insurance Researchers 3.11% 1.35x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.58% 4.87x
The Childrens Place 8.67% 4.45x
Lane Bryant 4.20% 4.35x
Aeropostale 5.75% 4.26x
Belk 1.20% 4.24x
Buckle 5.07% 4.22x
Express Outlets 0.87% 4.12x
Old Navy 7.94% 4.06x
Journeys 7.42% 4.02x
Dressbarn 3.43% 4.01x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.02% 5.11x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 4.78x
Texas Off-Roading 0.02% 4.35x
Beach & Intimate Wear 0.07% 2.88x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 2.63x
Online Learning 0.01% 2.60x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.52x
Discount Books 0.05% 2.49x
Sports - Golf, Hunting, Fishing 0.04% 2.46x
Quebec Vacation Research Cluster 0.01% 2.46x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female