Dstillery Audiences

JACKSON HEWITT

Audience Size: 7.7 Million Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.87x
Hip Hop Fans 1.83% 1.38x
Readers of Caribbean Content 1.87% 1.36x
Readers of Dominican Republic Content 1.64% 1.36x
Water Park Visitors 1.58% 1.23x
Readers of Jamaican Content 1.47% 1.21x
Readers of El Salvadoran Content 1.46% 1.19x
Plus Size Women 1.66% 1.19x
Readers of Honduran Content 1.93% 1.18x
Readers of Mexican Content 1.61% 1.17x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Belk.

Location Composition Index
Belk 1.44% 6.20x
The Childrens Place 4.25% 5.15x
Aeropostale 2.29% 5.11x
Express Outlets 0.49% 4.88x
Carhartt 10.29% 4.81x
Dressbarn 3.13% 4.66x
Lane Bryant 3.71% 4.61x
Journeys 2.64% 4.47x
Charlotte Russe 1.45% 4.46x
American Eagle Outfitters 3.59% 4.45x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 2.50x
Memphis News 0.15% 2.15x
Serbia & Albania Cluster 0.04% 1.95x
Niche Dating Websites 0.30% 1.93x
Caribbean Cluster 0.24% 1.90x
Latin American Spanish Language News 0.20% 1.81x
Homeschooling 0.04% 1.81x
Malaya 0.01% 1.74x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 1.71x
Upstate New York State Athletics 0.02% 1.68x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female