Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 874.8 thousand unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 5.47% | 1.66x |
| Texas Energy Providers | 4.09% | 1.49x |
| Texas County and Local Fair Visitors | 4.56% | 1.43x |
| Sprint Customers | 0.03% | 1.41x |
| Southern Central Voters | 4.18% | 1.41x |
| South State Fair Visitors | 5.19% | 1.39x |
| Readers of Mexican Content | 3.08% | 1.39x |
| Readers of Honduran Content | 2.67% | 1.37x |
| Restaurant Supply Shoppers | 0.14% | 1.37x |
| Readers of Guatemalan Content | 2.95% | 1.35x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 1.54% | 2.79x |
| Buckle | 1.81% | 2.61x |
| The Childrens Place | 2.43% | 2.59x |
| Journeys | 2.58% | 2.57x |
| Aeropostale | 1.52% | 2.54x |
| Charlotte Russe | 0.13% | 2.54x |
| Maurices | 2.67% | 2.53x |
| Zumiez | 1.34% | 2.51x |
| Hollister | 1.09% | 2.50x |
| Abercrombie & Fitch | 0.09% | 2.49x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Mobile Phone Networks.
| Content Affinity | Composition | Index |
| Mobile Phone Networks | 0.04% | 5.50x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.05% | 4.23x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 3.98x |
| Yard Structures | 0.03% | 3.87x |
| Discount Books | 0.03% | 3.77x |
| Illinois | 0.03% | 3.58x |
| Engineering | 0.04% | 3.12x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 2.99x |
| Bridal Fashion | 0.04% | 2.99x |
| Canada Tourism Research Cluster | 0.04% | 2.99x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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