Dstillery Audiences

JACKSON HEWITT

Audience Size: 225.1 Thousand Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 225.1 thousand unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 4.50% 1.63x
Dallas Cowboys Fans 3.76% 1.55x
Texas Trip Planners 4.03% 1.52x
Southern Central Voters 3.87% 1.50x
Texas Longhorn Fans 3.35% 1.44x
South West State Fair Visitors 3.71% 1.42x
Sprint Customers 0.03% 1.41x
St. Louis Trip Planners 3.83% 1.38x
Texas County and Local Fair Visitors 3.60% 1.37x
Houston Activity Researchers 2.61% 1.33x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Express Outlets.

Location Composition Index
Express Outlets 0.39% 4.14x
Aeropostale 1.98% 4.10x
Lane Bryant 2.47% 4.06x
The Childrens Place 3.22% 3.87x
Journeys 3.05% 3.81x
Buckle 2.03% 3.80x
Victoria's Secret 3.02% 3.73x
Michael Kors 1.02% 3.72x
Old Navy 3.92% 3.67x
Express 2.04% 3.67x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Germany Cluster.

Content Affinity Composition Index
Germany Cluster 0.04% 3.48x
Right Wing Blogs - Political Activism 0.04% 3.29x
Tahoe & Reno Tourism 0.73% 3.23x
Survival Guides 0.04% 3.23x
Marijuana 0.06% 3.23x
Nutrition & Diabetic Living 0.06% 3.07x
Gadgets 0.03% 2.98x
Chat Rooms 0.02% 2.87x
Cosmetics Business 0.02% 2.80x
Discount Shopping 0.05% 2.74x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female