Dstillery Audiences

JACKSON HEWITT

Audience Size: 1.7 Million Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 4.29% 1.52x
Texas Energy Providers 3.17% 1.44x
Sprint Customers 0.03% 1.41x
Texas County and Local Fair Visitors 3.83% 1.39x
Southern Central Voters 3.25% 1.32x
Texas Trip Planners 4.19% 1.32x
Holiday Season Sporting Goods Deal Shoppers 2.55% 1.32x
South West State Fair Visitors 3.56% 1.28x
Mother's Day Celebrators 1.37% 1.27x
Houston Activity Researchers 1.83% 1.27x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Lane Bryant.

Location Composition Index
Lane Bryant 4.17% 2.06x
Buckle 4.59% 2.00x
Maurices 6.85% 2.00x
Express Outlets 0.75% 1.99x
Aeropostale 3.93% 1.98x
The Childrens Place 5.86% 1.94x
Zumiez 3.46% 1.92x
Journeys 6.18% 1.91x
Dressbarn 3.12% 1.83x
Old Navy 6.80% 1.83x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 0.03% 4.06x
Auto Tires & Parts Repair Researchers 0.02% 3.97x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.83x
Real Estate Cluster 0.01% 3.30x
Engineering 0.01% 3.01x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.01% 2.96x
Bulgaria Cluster 0.02% 2.84x
Tahoe & Reno Tourism 0.33% 2.84x
Trucks 0.01% 2.57x
Art News & Products 0.02% 2.54x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female