Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Disability Insurance Researchers.
| Interest | Composition | Index |
| Disability Insurance Researchers | 1.82% | 1.40x |
| Countdown to the Beach Travelers | 0.04% | 1.35x |
| Black Friday Deal Shoppers | 1.82% | 1.35x |
| Cabin Rental Researchers | 1.94% | 1.33x |
| Texas Trip Planners | 1.71% | 1.31x |
| Chain Pizzeria Fans | 2.03% | 1.31x |
| Alabama Trip Planners | 4.30% | 1.29x |
| Texas Energy Providers | 1.26% | 1.28x |
| Dodge Vehicle Shoppers | 1.37% | 1.27x |
| Retired Wealthy Assisted Living Researchers | 1.02% | 1.26x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.26% | 3.53x |
| Michael Kors | 0.41% | 3.43x |
| Free People | 0.10% | 2.98x |
| Gymboree | 0.85% | 2.84x |
| Brooks Brothers | 1.11% | 2.39x |
| The North Face | 0.58% | 2.26x |
| Club Monaco | 0.23% | 2.17x |
| Patagonia | 0.13% | 2.08x |
| Banana Republic | 1.03% | 2.01x |
| J. Crew | 0.74% | 1.73x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.01x |
| East Texas Cluster | 0.24% | 1.96x |
| Arkansas News | 0.54% | 1.83x |
| Niche Dating Websites | 0.30% | 1.72x |
| Consumer Rewards | 0.09% | 1.68x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.63x |
| Scuba Diving | 0.05% | 1.58x |
| Rural Living | 0.01% | 1.58x |
| Apartment Hunting | 0.25% | 1.53x |
| Men's Fashion Shopping | 0.01% | 1.51x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999
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