Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 4.29% | 1.52x |
| Texas Energy Providers | 3.17% | 1.44x |
| Sprint Customers | 0.03% | 1.41x |
| Texas County and Local Fair Visitors | 3.83% | 1.39x |
| Southern Central Voters | 3.25% | 1.32x |
| Texas Trip Planners | 4.19% | 1.32x |
| Holiday Season Sporting Goods Deal Shoppers | 2.55% | 1.32x |
| South West State Fair Visitors | 3.56% | 1.28x |
| Mother's Day Celebrators | 1.37% | 1.27x |
| Houston Activity Researchers | 1.83% | 1.27x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Curious about what else the Jackson Hewitt audience is interested in?
Sign Up
APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 4.17% | 2.06x |
| Buckle | 4.59% | 2.00x |
| Maurices | 6.85% | 2.00x |
| Express Outlets | 0.75% | 1.99x |
| Aeropostale | 3.93% | 1.98x |
| The Childrens Place | 5.86% | 1.94x |
| Zumiez | 3.46% | 1.92x |
| Journeys | 6.18% | 1.91x |
| Dressbarn | 3.12% | 1.83x |
| Old Navy | 6.80% | 1.83x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Want to find more of the Jackson Hewitt audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Natural Diet & Supplement Researchers.
| Content Affinity | Composition | Index |
| Natural Diet & Supplement Researchers | 0.03% | 4.06x |
| Auto Tires & Parts Repair Researchers | 0.02% | 3.97x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.83x |
| Real Estate Cluster | 0.01% | 3.30x |
| Engineering | 0.01% | 3.01x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.01% | 2.96x |
| Bulgaria Cluster | 0.02% | 2.84x |
| Tahoe & Reno Tourism | 0.33% | 2.84x |
| Trucks | 0.01% | 2.57x |
| Art News & Products | 0.02% | 2.54x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Want to see more of the Content Affinities the Jackson Hewitt audience visits?
Sign Up
DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Jackson Hewitt audience?
Sign Up