Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Disability Insurance Researchers.
| Interest | Composition | Index |
| Disability Insurance Researchers | 1.68% | 1.47x |
| Wig Shoppers | 0.97% | 1.38x |
| Black Friday Deal Shoppers | 1.63% | 1.37x |
| Chain Pizzeria Fans | 1.92% | 1.36x |
| Alabama Trip Planners | 4.15% | 1.35x |
| Cabin Rental Researchers | 1.79% | 1.34x |
| Prepaid Smartphone Shoppers | 1.54% | 1.32x |
| Dodge Vehicle Shoppers | 1.36% | 1.30x |
| Budget Wireless Shoppers | 1.16% | 1.30x |
| Hip Hop Fans | 1.68% | 1.28x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 4.12% | 7.93x |
| Belk | 0.87% | 6.02x |
| Aeropostale | 1.37% | 4.91x |
| Lane Bryant | 1.55% | 4.72x |
| Dressbarn | 1.39% | 4.63x |
| Express Outlets | 0.13% | 4.50x |
| Hollister | 0.55% | 4.40x |
| Old Navy | 1.91% | 4.33x |
| Journeys | 0.92% | 4.33x |
| Charlotte Russe | 0.68% | 4.32x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 2.16x |
| Arkansas News | 0.58% | 2.09x |
| Consumer Rewards | 0.08% | 2.06x |
| Texas Off-Roading | 0.01% | 1.86x |
| Memphis News | 0.12% | 1.84x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 1.78x |
| Niche Dating Websites | 0.29% | 1.75x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 1.62x |
| East Texas Cluster | 0.20% | 1.61x |
| Scuba Diving | 0.03% | 1.59x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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