Dstillery Audiences

JACKSON HEWITT

Audience Size: 5.9 Million Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.87x
Hip Hop Fans 2.00% 1.49x
Readers of Dominican Republic Content 1.72% 1.41x
Readers of Caribbean Content 1.68% 1.32x
Readers of Honduran Content 1.59% 1.30x
Plus Size Women 1.87% 1.22x
Readers of Mexican Content 1.53% 1.21x
Readers of Jamaican Content 1.44% 1.21x
Chicago Trip Planners 2.06% 1.18x
Readers of Belizean Content 1.53% 1.18x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Belk.

Location Composition Index
Belk 1.21% 5.45x
The Childrens Place 5.20% 4.99x
Carhartt 6.70% 4.96x
Express Outlets 0.61% 4.38x
Lane Bryant 3.71% 4.30x
Aeropostale 2.46% 4.21x
Dressbarn 3.17% 4.17x
Charlotte Russe 2.07% 4.07x
Old Navy 5.09% 4.03x
Journeys 3.22% 4.00x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.02% 9.29x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 2.03x
Franco-African Cluster 0.03% 1.82x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.08% 1.73x
Caribbean Cluster 0.26% 1.69x
Spanish Lifestyle & Health 0.08% 1.66x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 1.64x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.63x
Illinois 0.55% 1.60x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.60x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female