Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.87x |
| South State Fair Visitors | 3.57% | 1.52x |
| Texas State Fairs | 3.57% | 1.41x |
| Southern Central Voters | 2.92% | 1.34x |
| Automotive Auctions Enthusiasts | 2.86% | 1.24x |
| Dallas Cowboys Fans | 2.87% | 1.24x |
| Texas County and Local Fair Visitors | 3.08% | 1.23x |
| Texas Trip Planners | 3.27% | 1.22x |
| The Walking Dead Fans | 2.61% | 1.22x |
| Readers of Honduran Content | 2.21% | 1.20x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 7.13% | 5.01x |
| Charlotte Russe | 3.15% | 4.24x |
| Belk | 0.88% | 4.06x |
| Aeropostale | 3.54% | 3.97x |
| Topshop | 0.28% | 3.87x |
| Old Navy | 6.06% | 3.81x |
| Express Outlets | 0.71% | 3.80x |
| Lane Bryant | 3.43% | 3.80x |
| American Eagle Outfitters | 5.33% | 3.79x |
| Buckle | 3.72% | 3.78x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.01% | 2.13x |
| East Texas Cluster | 0.48% | 1.95x |
| Northern Texas Cluster | 1.27% | 1.85x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 1.82x |
| Memphis News | 0.18% | 1.75x |
| Niche Dating Websites | 0.44% | 1.62x |
| Texas News | 1.40% | 1.62x |
| Franco-African Cluster | 0.02% | 1.59x |
| Chat Rooms | 0.03% | 1.54x |
| Arkansas News | 0.74% | 1.48x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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