Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.41x |
| South State Fair Visitors | 4.70% | 1.34x |
| St. Louis Trip Planners | 3.10% | 1.32x |
| Black Friday Big Box Deal Shoppers | 1.68% | 1.32x |
| Little Rock Trip Planners | 1.46% | 1.27x |
| AT&T Wireless Customers | 0.05% | 1.27x |
| Sunglasses Shoppers | 0.58% | 1.27x |
| Pressure Cooking Recipe Researchers | 0.61% | 1.26x |
| Misc-Deal Seekers or Coupon Shoppers | 0.81% | 1.26x |
| Professional Sound Products Researchers | 1.82% | 1.25x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Belk.
| Location | Composition | Index |
| Belk | 0.51% | 5.12x |
| Lane Bryant | 0.88% | 4.04x |
| Journeys | 2.18% | 3.98x |
| Maurices | 2.46% | 3.96x |
| Buckle | 1.50% | 3.95x |
| Dressbarn | 1.05% | 3.87x |
| Aeropostale | 1.35% | 3.85x |
| Charlotte Russe | 0.38% | 3.74x |
| Calvin Klein | 0.11% | 3.74x |
| The Childrens Place | 0.81% | 3.73x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Canada Culture and Tourism.
| Content Affinity | Composition | Index |
| Canada Culture and Tourism | 0.01% | 3.90x |
| Beauty & Cosmetics | 0.01% | 3.35x |
| Romanian News | 0.01% | 3.35x |
| Motorsports | 0.04% | 3.15x |
| Promo Codes | 0.01% | 3.15x |
| Numerology & Astrology | 0.01% | 2.92x |
| Local & Travel England - Northern England | 0.01% | 2.64x |
| Motorcycle Racing Researchers | 0.11% | 2.56x |
| Canadian Auto | 0.01% | 2.27x |
| Perfume, Makeup & Cosmetics | 0.01% | 2.05x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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