Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 0.09% | 2.32x |
| Home-Made Face Mask Researchers | 0.05% | 2.29x |
| Texas State Fairs | 4.95% | 1.79x |
| Dallas Cowboys Fans | 3.97% | 1.54x |
| Southern Central Voters | 3.79% | 1.50x |
| Texas Trip Planners | 4.27% | 1.50x |
| Texas Energy Providers | 3.59% | 1.49x |
| Dallas Mavericks Fans | 3.12% | 1.45x |
| Texas County and Local Fair Visitors | 3.77% | 1.43x |
| Sprint Customers | 0.03% | 1.41x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.53% | 5.60x |
| The Childrens Place | 5.16% | 4.53x |
| Lane Bryant | 2.78% | 4.52x |
| Aeropostale | 3.23% | 4.21x |
| Buckle | 3.06% | 4.19x |
| Carhartt | 24.97% | 4.15x |
| Old Navy | 4.79% | 4.05x |
| Dressbarn | 2.07% | 4.04x |
| Journeys | 5.06% | 4.03x |
| Express Outlets | 0.45% | 3.99x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.04% | 4.98x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.82x |
| Computer Printers | 0.02% | 3.58x |
| Discount Shopping | 0.05% | 2.95x |
| Cosmetics Business | 0.02% | 2.80x |
| East Texas Cluster | 1.27% | 2.60x |
| Senior Care | 0.03% | 2.49x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 2.46x |
| Nutrition & Diabetic Living | 0.06% | 2.42x |
| Comedy Content | 0.05% | 2.37x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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