Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.87x |
| Hip Hop Fans | 2.00% | 1.49x |
| Readers of Dominican Republic Content | 1.72% | 1.41x |
| Readers of Caribbean Content | 1.68% | 1.32x |
| Readers of Honduran Content | 1.59% | 1.30x |
| Plus Size Women | 1.87% | 1.22x |
| Readers of Mexican Content | 1.53% | 1.21x |
| Readers of Jamaican Content | 1.44% | 1.21x |
| Chicago Trip Planners | 2.06% | 1.18x |
| Readers of Belizean Content | 1.53% | 1.18x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Belk.
| Location | Composition | Index |
| Belk | 1.21% | 5.45x |
| The Childrens Place | 5.20% | 4.99x |
| Carhartt | 6.70% | 4.96x |
| Express Outlets | 0.61% | 4.38x |
| Lane Bryant | 3.71% | 4.30x |
| Aeropostale | 2.46% | 4.21x |
| Dressbarn | 3.17% | 4.17x |
| Charlotte Russe | 2.07% | 4.07x |
| Old Navy | 5.09% | 4.03x |
| Journeys | 3.22% | 4.00x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.02% | 9.29x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 2.03x |
| Franco-African Cluster | 0.03% | 1.82x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.08% | 1.73x |
| Caribbean Cluster | 0.26% | 1.69x |
| Spanish Lifestyle & Health | 0.08% | 1.66x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.08% | 1.64x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.63x |
| Illinois | 0.55% | 1.60x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.60x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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