Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.87x |
| Texas State Fairs | 3.86% | 1.72x |
| South State Fair Visitors | 4.05% | 1.62x |
| Southern Central Voters | 2.99% | 1.56x |
| Texas County and Local Fair Visitors | 3.27% | 1.55x |
| Dallas Cowboys Fans | 3.08% | 1.52x |
| Texas Trip Planners | 3.47% | 1.49x |
| Automotive Auctions Enthusiasts | 3.09% | 1.44x |
| Hip Hop Fans | 3.12% | 1.42x |
| Texas Energy Providers | 2.86% | 1.41x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 7.91% | 4.53x |
| Charlotte Russe | 3.88% | 4.22x |
| Belk | 1.02% | 4.06x |
| Aeropostale | 4.63% | 4.00x |
| Topshop | 0.34% | 3.91x |
| Lane Bryant | 3.67% | 3.85x |
| Buckle | 4.31% | 3.80x |
| Old Navy | 6.97% | 3.79x |
| Express Outlets | 0.78% | 3.78x |
| Express | 4.40% | 3.76x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 0.60% | 2.56x |
| Franco-African Cluster | 0.03% | 2.43x |
| Mysticism | 0.03% | 2.38x |
| Northern Texas Cluster | 1.55% | 2.32x |
| Texas Off-Roading | 0.01% | 2.26x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 1.96x |
| Texas News Cluster | 1.21% | 1.95x |
| Memphis News | 0.20% | 1.93x |
| Texas News | 1.61% | 1.83x |
| Home Printing | 0.02% | 1.75x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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