Dstillery Audiences

JACKSON HEWITT

Audience Size: 7.9 Million Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.87x
Wig Shoppers 1.43% 1.41x
Disability Insurance Researchers 1.80% 1.40x
Hip Hop Fans 1.63% 1.34x
Black Friday Deal Shoppers 1.51% 1.31x
Chain Pizzeria Fans 2.01% 1.30x
Automotive Auctions Enthusiasts 1.62% 1.27x
Myrtle Beach Trip Planners 1.26% 1.27x
As Seen on TV Shoppers 1.41% 1.27x
Plus Size Women 1.67% 1.26x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Belk.

Location Composition Index
Belk 1.31% 5.85x
Express Outlets 0.27% 4.84x
The Childrens Place 3.59% 4.84x
Aeropostale 2.08% 4.79x
Dressbarn 2.47% 4.47x
Lane Bryant 2.75% 4.43x
Hollister 1.10% 4.30x
Journeys 1.83% 4.20x
Charlotte Russe 1.12% 4.20x
Old Navy 3.41% 4.19x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.01% 2.38x
Survey Websites 0.01% 2.15x
Consumer Rewards 0.07% 1.99x
Decoration & Fabric 0.00% 1.94x
Arkansas News 0.52% 1.91x
Niche Dating Websites 0.27% 1.78x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.76x
Memphis News 0.12% 1.72x
Quinceanera Planning 0.00% 1.57x
Assorted Topics (Animals, Clothing, Events, Education) 0.00% 1.56x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female