Dstillery Audiences

JACKSON HEWITT

Audience Size: 741.6 Thousand Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 741.6 thousand unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 4.57% 1.78x
Texas County and Local Fair Visitors 3.68% 1.52x
Dallas Cowboys Fans 3.45% 1.48x
Southern Central Voters 3.60% 1.46x
Sprint Customers 0.03% 1.41x
Holiday Season Low-Cost Retail Deal Shoppers 2.52% 1.39x
Houston Trip Planners 3.50% 1.38x
Texas Longhorn Fans 3.10% 1.37x
Texas Trip Planners 3.92% 1.36x
Holiday Season Sporting Goods Deal Shoppers 2.47% 1.34x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Express Outlets.

Location Composition Index
Express Outlets 0.63% 4.33x
Lane Bryant 3.17% 3.98x
Aeropostale 3.21% 3.90x
The Childrens Place 4.85% 3.81x
Buckle 3.37% 3.80x
Journeys 4.97% 3.71x
Victoria's Secret 4.99% 3.70x
Maurices 5.29% 3.69x
Express 3.46% 3.68x
Zumiez 2.63% 3.68x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.06% 4.50x
Food Cluster 0.05% 3.86x
Reproductive Health 0.03% 3.58x
Ancestry & Memorial Researchers 0.17% 3.57x
East Texas Cluster 0.86% 3.21x
Auto Body Upkeep & Repair Researchers 0.11% 3.20x
Phone & Computer Game Downloaders 0.03% 3.15x
Chat Rooms 0.02% 2.87x
Beauty & Cosmetics 0.06% 2.80x
Hobby Drones & Remote-Controlled Cars 0.03% 2.74x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female