Dstillery Audiences

JACKSON HEWITT

Audience Size: 31.6 Thousand Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 1.82% 1.40x
Countdown to the Beach Travelers 0.04% 1.35x
Black Friday Deal Shoppers 1.82% 1.35x
Cabin Rental Researchers 1.94% 1.33x
Texas Trip Planners 1.71% 1.31x
Chain Pizzeria Fans 2.03% 1.31x
Alabama Trip Planners 4.30% 1.29x
Texas Energy Providers 1.26% 1.28x
Dodge Vehicle Shoppers 1.37% 1.27x
Retired Wealthy Assisted Living Researchers 1.02% 1.26x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Lululemon.

Location Composition Index
Lululemon 0.26% 3.53x
Michael Kors 0.41% 3.43x
Free People 0.10% 2.98x
Gymboree 0.85% 2.84x
Brooks Brothers 1.11% 2.39x
The North Face 0.58% 2.26x
Club Monaco 0.23% 2.17x
Patagonia 0.13% 2.08x
Banana Republic 1.03% 2.01x
J. Crew 0.74% 1.73x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.01% 2.01x
East Texas Cluster 0.24% 1.96x
Arkansas News 0.54% 1.83x
Niche Dating Websites 0.30% 1.72x
Consumer Rewards 0.09% 1.68x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.63x
Scuba Diving 0.05% 1.58x
Rural Living 0.01% 1.58x
Apartment Hunting 0.25% 1.53x
Men's Fashion Shopping 0.01% 1.51x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999