Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.87x |
| Wig Shoppers | 1.43% | 1.41x |
| Disability Insurance Researchers | 1.80% | 1.40x |
| Hip Hop Fans | 1.63% | 1.34x |
| Black Friday Deal Shoppers | 1.51% | 1.31x |
| Chain Pizzeria Fans | 2.01% | 1.30x |
| Automotive Auctions Enthusiasts | 1.62% | 1.27x |
| Myrtle Beach Trip Planners | 1.26% | 1.27x |
| As Seen on TV Shoppers | 1.41% | 1.27x |
| Plus Size Women | 1.67% | 1.26x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Belk.
| Location | Composition | Index |
| Belk | 1.31% | 5.85x |
| Express Outlets | 0.27% | 4.84x |
| The Childrens Place | 3.59% | 4.84x |
| Aeropostale | 2.08% | 4.79x |
| Dressbarn | 2.47% | 4.47x |
| Lane Bryant | 2.75% | 4.43x |
| Hollister | 1.10% | 4.30x |
| Journeys | 1.83% | 4.20x |
| Charlotte Russe | 1.12% | 4.20x |
| Old Navy | 3.41% | 4.19x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.01% | 2.38x |
| Survey Websites | 0.01% | 2.15x |
| Consumer Rewards | 0.07% | 1.99x |
| Decoration & Fabric | 0.00% | 1.94x |
| Arkansas News | 0.52% | 1.91x |
| Niche Dating Websites | 0.27% | 1.78x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.76x |
| Memphis News | 0.12% | 1.72x |
| Quinceanera Planning | 0.00% | 1.57x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.00% | 1.56x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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