Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 922.9 thousand unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.41x |
| Misc-Deal Seekers or Coupon Shoppers | 1.48% | 1.38x |
| Prepaid Smartphone/Wireless Service Researchers | 4.51% | 1.36x |
| Ohio County and Local Fair Visitors | 3.33% | 1.36x |
| Southern Central Voters | 2.85% | 1.31x |
| South State Fair Visitors | 3.83% | 1.30x |
| AT&T Wireless Customers | 0.05% | 1.27x |
| Sunglasses Shoppers | 0.58% | 1.27x |
| Haunted House Researchers | 1.97% | 1.27x |
| Texas State Fairs | 3.23% | 1.26x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Belk.
| Location | Composition | Index |
| Belk | 0.51% | 3.37x |
| Buckle | 1.73% | 3.22x |
| Lane Bryant | 1.21% | 3.11x |
| The Childrens Place | 1.71% | 3.08x |
| Maurices | 2.58% | 3.02x |
| Journeys | 2.38% | 3.01x |
| Aeropostale | 1.50% | 3.00x |
| Charlotte Russe | 0.27% | 3.00x |
| Dressbarn | 0.95% | 2.82x |
| Express Outlets | 0.22% | 2.82x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).
| Content Affinity | Composition | Index |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.02% | 3.43x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.01% | 3.05x |
| Bulgaria Cluster | 0.03% | 3.03x |
| US Soccer | 0.02% | 2.74x |
| Painting & Renovation | 0.02% | 2.54x |
| Local & Travel England - Northern England | 0.02% | 2.24x |
| Minnesota Community Business Cluster | 0.02% | 2.13x |
| Numerology & Astrology | 0.01% | 2.12x |
| Unique & Personalized Fashion | 0.03% | 2.07x |
| Italy Cluster | 0.01% | 2.05x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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