Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 741.6 thousand unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 4.57% | 1.78x |
| Texas County and Local Fair Visitors | 3.68% | 1.52x |
| Dallas Cowboys Fans | 3.45% | 1.48x |
| Southern Central Voters | 3.60% | 1.46x |
| Sprint Customers | 0.03% | 1.41x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.52% | 1.39x |
| Houston Trip Planners | 3.50% | 1.38x |
| Texas Longhorn Fans | 3.10% | 1.37x |
| Texas Trip Planners | 3.92% | 1.36x |
| Holiday Season Sporting Goods Deal Shoppers | 2.47% | 1.34x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.63% | 4.33x |
| Lane Bryant | 3.17% | 3.98x |
| Aeropostale | 3.21% | 3.90x |
| The Childrens Place | 4.85% | 3.81x |
| Buckle | 3.37% | 3.80x |
| Journeys | 4.97% | 3.71x |
| Victoria's Secret | 4.99% | 3.70x |
| Maurices | 5.29% | 3.69x |
| Express | 3.46% | 3.68x |
| Zumiez | 2.63% | 3.68x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.06% | 4.50x |
| Food Cluster | 0.05% | 3.86x |
| Reproductive Health | 0.03% | 3.58x |
| Ancestry & Memorial Researchers | 0.17% | 3.57x |
| East Texas Cluster | 0.86% | 3.21x |
| Auto Body Upkeep & Repair Researchers | 0.11% | 3.20x |
| Phone & Computer Game Downloaders | 0.03% | 3.15x |
| Chat Rooms | 0.02% | 2.87x |
| Beauty & Cosmetics | 0.06% | 2.80x |
| Hobby Drones & Remote-Controlled Cars | 0.03% | 2.74x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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