Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 3.85% | 1.79x |
| Texas County and Local Fair Visitors | 3.15% | 1.50x |
| Southern Central Voters | 2.96% | 1.48x |
| Dallas Cowboys Fans | 3.12% | 1.44x |
| South State Fair Visitors | 3.39% | 1.42x |
| Texas Trip Planners | 3.15% | 1.40x |
| Wig Shoppers | 2.61% | 1.39x |
| Texas Energy Providers | 2.68% | 1.39x |
| Texas Longhorn Fans | 2.33% | 1.36x |
| Disability Insurance Researchers | 3.11% | 1.35x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.58% | 4.87x |
| The Childrens Place | 8.67% | 4.45x |
| Lane Bryant | 4.20% | 4.35x |
| Aeropostale | 5.75% | 4.26x |
| Belk | 1.20% | 4.24x |
| Buckle | 5.07% | 4.22x |
| Express Outlets | 0.87% | 4.12x |
| Old Navy | 7.94% | 4.06x |
| Journeys | 7.42% | 4.02x |
| Dressbarn | 3.43% | 4.01x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.02% | 5.11x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 4.78x |
| Texas Off-Roading | 0.02% | 4.35x |
| Beach & Intimate Wear | 0.07% | 2.88x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.01% | 2.63x |
| Online Learning | 0.01% | 2.60x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.52x |
| Discount Books | 0.05% | 2.49x |
| Sports - Golf, Hunting, Fishing | 0.04% | 2.46x |
| Quebec Vacation Research Cluster | 0.01% | 2.46x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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