Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.87x |
| Hip Hop Fans | 1.83% | 1.38x |
| Readers of Caribbean Content | 1.87% | 1.36x |
| Readers of Dominican Republic Content | 1.64% | 1.36x |
| Water Park Visitors | 1.58% | 1.23x |
| Readers of Jamaican Content | 1.47% | 1.21x |
| Readers of El Salvadoran Content | 1.46% | 1.19x |
| Plus Size Women | 1.66% | 1.19x |
| Readers of Honduran Content | 1.93% | 1.18x |
| Readers of Mexican Content | 1.61% | 1.17x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Belk.
| Location | Composition | Index |
| Belk | 1.44% | 6.20x |
| The Childrens Place | 4.25% | 5.15x |
| Aeropostale | 2.29% | 5.11x |
| Express Outlets | 0.49% | 4.88x |
| Carhartt | 10.29% | 4.81x |
| Dressbarn | 3.13% | 4.66x |
| Lane Bryant | 3.71% | 4.61x |
| Journeys | 2.64% | 4.47x |
| Charlotte Russe | 1.45% | 4.46x |
| American Eagle Outfitters | 3.59% | 4.45x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.03% | 2.50x |
| Memphis News | 0.15% | 2.15x |
| Serbia & Albania Cluster | 0.04% | 1.95x |
| Niche Dating Websites | 0.30% | 1.93x |
| Caribbean Cluster | 0.24% | 1.90x |
| Latin American Spanish Language News | 0.20% | 1.81x |
| Homeschooling | 0.04% | 1.81x |
| Malaya | 0.01% | 1.74x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 1.71x |
| Upstate New York State Athletics | 0.02% | 1.68x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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