Dstillery Audiences

JACKSON HEWITT

Audience Size: 5 Million Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.87x
Texas State Fairs 3.86% 1.72x
South State Fair Visitors 4.05% 1.62x
Southern Central Voters 2.99% 1.56x
Texas County and Local Fair Visitors 3.27% 1.55x
Dallas Cowboys Fans 3.08% 1.52x
Texas Trip Planners 3.47% 1.49x
Automotive Auctions Enthusiasts 3.09% 1.44x
Hip Hop Fans 3.12% 1.42x
Texas Energy Providers 2.86% 1.41x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is The Childrens Place.

Location Composition Index
The Childrens Place 7.91% 4.53x
Charlotte Russe 3.88% 4.22x
Belk 1.02% 4.06x
Aeropostale 4.63% 4.00x
Topshop 0.34% 3.91x
Lane Bryant 3.67% 3.85x
Buckle 4.31% 3.80x
Old Navy 6.97% 3.79x
Express Outlets 0.78% 3.78x
Express 4.40% 3.76x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.60% 2.56x
Franco-African Cluster 0.03% 2.43x
Mysticism 0.03% 2.38x
Northern Texas Cluster 1.55% 2.32x
Texas Off-Roading 0.01% 2.26x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.96x
Texas News Cluster 1.21% 1.95x
Memphis News 0.20% 1.93x
Texas News 1.61% 1.83x
Home Printing 0.02% 1.75x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female