Dstillery Audiences

JACKSON HEWITT

Audience Size: 1.5 Million Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 0.09% 2.32x
Home-Made Face Mask Researchers 0.05% 2.29x
Texas State Fairs 4.95% 1.79x
Dallas Cowboys Fans 3.97% 1.54x
Southern Central Voters 3.79% 1.50x
Texas Trip Planners 4.27% 1.50x
Texas Energy Providers 3.59% 1.49x
Dallas Mavericks Fans 3.12% 1.45x
Texas County and Local Fair Visitors 3.77% 1.43x
Sprint Customers 0.03% 1.41x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Maurices.

Location Composition Index
Maurices 1.53% 5.60x
The Childrens Place 5.16% 4.53x
Lane Bryant 2.78% 4.52x
Aeropostale 3.23% 4.21x
Buckle 3.06% 4.19x
Carhartt 24.97% 4.15x
Old Navy 4.79% 4.05x
Dressbarn 2.07% 4.04x
Journeys 5.06% 4.03x
Express Outlets 0.45% 3.99x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.04% 4.98x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.82x
Computer Printers 0.02% 3.58x
Discount Shopping 0.05% 2.95x
Cosmetics Business 0.02% 2.80x
East Texas Cluster 1.27% 2.60x
Senior Care 0.03% 2.49x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 2.46x
Nutrition & Diabetic Living 0.06% 2.42x
Comedy Content 0.05% 2.37x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male