Explore the Jackson Hewitt Audience
Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 225.1 thousand unique devices whose actions qualify for the Jackson Hewitt audience.
INTERESTS
The Jackson Hewitt audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jackson Hewitt audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 4.50% | 1.63x |
| Dallas Cowboys Fans | 3.76% | 1.55x |
| Texas Trip Planners | 4.03% | 1.52x |
| Southern Central Voters | 3.87% | 1.50x |
| Texas Longhorn Fans | 3.35% | 1.44x |
| South West State Fair Visitors | 3.71% | 1.42x |
| Sprint Customers | 0.03% | 1.41x |
| St. Louis Trip Planners | 3.83% | 1.38x |
| Texas County and Local Fair Visitors | 3.60% | 1.37x |
| Houston Activity Researchers | 2.61% | 1.33x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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APPAREL RETAILERS
The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.39% | 4.14x |
| Aeropostale | 1.98% | 4.10x |
| Lane Bryant | 2.47% | 4.06x |
| The Childrens Place | 3.22% | 3.87x |
| Journeys | 3.05% | 3.81x |
| Buckle | 2.03% | 3.80x |
| Victoria's Secret | 3.02% | 3.73x |
| Michael Kors | 1.02% | 3.72x |
| Old Navy | 3.92% | 3.67x |
| Express | 2.04% | 3.67x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Germany Cluster.
| Content Affinity | Composition | Index |
| Germany Cluster | 0.04% | 3.48x |
| Right Wing Blogs - Political Activism | 0.04% | 3.29x |
| Tahoe & Reno Tourism | 0.73% | 3.23x |
| Survival Guides | 0.04% | 3.23x |
| Marijuana | 0.06% | 3.23x |
| Nutrition & Diabetic Living | 0.06% | 3.07x |
| Gadgets | 0.03% | 2.98x |
| Chat Rooms | 0.02% | 2.87x |
| Cosmetics Business | 0.02% | 2.80x |
| Discount Shopping | 0.05% | 2.74x |
Composition Percentage:
The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
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DEMOGRAPHICS
The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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