Dstillery Audiences

JACKSON HEWITT

Audience Size: 4.9 Million Devices

Explore the Jackson Hewitt Audience

Below you'll find more information about the Jackson Hewitt audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Jackson Hewitt audience.

Dstillery Crafted Audiences

INTERESTS

The Jackson Hewitt audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jackson Hewitt audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 1.68% 1.47x
Wig Shoppers 0.97% 1.38x
Black Friday Deal Shoppers 1.63% 1.37x
Chain Pizzeria Fans 1.92% 1.36x
Alabama Trip Planners 4.15% 1.35x
Cabin Rental Researchers 1.79% 1.34x
Prepaid Smartphone Shoppers 1.54% 1.32x
Dodge Vehicle Shoppers 1.36% 1.30x
Budget Wireless Shoppers 1.16% 1.30x
Hip Hop Fans 1.68% 1.28x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Interest attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jackson Hewitt audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jackson Hewitt audience is The Childrens Place.

Location Composition Index
The Childrens Place 4.12% 7.93x
Belk 0.87% 6.02x
Aeropostale 1.37% 4.91x
Lane Bryant 1.55% 4.72x
Dressbarn 1.39% 4.63x
Express Outlets 0.13% 4.50x
Hollister 0.55% 4.40x
Old Navy 1.91% 4.33x
Journeys 0.92% 4.33x
Charlotte Russe 0.68% 4.32x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Location attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jackson Hewitt audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 2.16x
Arkansas News 0.58% 2.09x
Consumer Rewards 0.08% 2.06x
Texas Off-Roading 0.01% 1.86x
Memphis News 0.12% 1.84x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.05% 1.78x
Niche Dating Websites 0.29% 1.75x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.03% 1.62x
East Texas Cluster 0.20% 1.61x
Scuba Diving 0.03% 1.59x
Composition Percentage: The overlap percentage between the Jackson Hewitt audience and the Content Affinity attribute.
Index: A comparison of the Jackson Hewitt audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jackson Hewitt audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female