Explore the Jaguar Audience
Below you'll find more information about the Jaguar audience, broken down in different categories based on their digital and physical behaviors. These are 19.8 thousand unique devices whose actions qualify for the Jaguar audience.
INTERESTS
The Jaguar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jaguar audience is Whiskey Enthusiasts.
| Interest | Composition | Index |
| Whiskey Enthusiasts | 2.10% | 5.26x |
| Executive and C-Suite | 2.80% | 4.39x |
| COVID Testing Researchers | 1.40% | 3.89x |
| Women's Fitness Enthusiasts | 1.64% | 3.87x |
| Meat Smokers Receipe Researchers | 2.10% | 3.75x |
| Men's Health Researchers | 1.40% | 3.66x |
| Women's Health Researchers | 1.64% | 3.49x |
| BBQ Recipe Researchers | 2.10% | 3.37x |
| San Diego Activities Researchers | 1.65% | 3.20x |
| Investment Banking Professionals | 2.80% | 3.20x |
Composition Percentage:
The overlap percentage between the Jaguar audience and the Interest attribute.
Index: A comparison of the Jaguar audience to the internet population.
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APPAREL RETAILERS
The Jaguar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jaguar audience is Zara.
| Location | Composition | Index |
| Zara | 1.14% | 12.32x |
| Madewell | 1.24% | 10.83x |
| Free People | 0.89% | 10.23x |
| REI | 0.84% | 9.89x |
| Abercrombie & Fitch | 0.79% | 9.67x |
| Anthropologie | 1.69% | 8.93x |
| Armani | 0.69% | 8.69x |
| LL Bean | 0.30% | 8.02x |
| Ann Taylor | 0.50% | 7.92x |
| Tommy Bahama | 0.89% | 7.86x |
Composition Percentage:
The overlap percentage between the Jaguar audience and the Location attribute.
Index: A comparison of the Jaguar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jaguar audience is Holiday Gifts.
| Content Affinity | Composition | Index |
| Holiday Gifts | 0.13% | 3.78x |
| Baltimore Cluster | 2.80% | 3.77x |
| RPG & MMO Video Game Fans | 2.48% | 3.73x |
| Aid Groups | 0.23% | 3.72x |
| Sports Apparel | 0.90% | 3.72x |
| Washington D.C. Hotels | 0.03% | 3.70x |
| Pet Adoption | 0.42% | 3.54x |
| Golf & Boats | 0.07% | 3.37x |
| Magic & Games | 1.40% | 3.31x |
| Movie Reviews | 1.40% | 3.31x |
Composition Percentage:
The overlap percentage between the Jaguar audience and the Content Affinity attribute.
Index: A comparison of the Jaguar audience to the internet population.
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DEMOGRAPHICS
The Jaguar audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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