Explore the Jared Audience
Below you'll find more information about the Jared audience, broken down in different categories based on their digital and physical behaviors. These are 192.2 thousand unique devices whose actions qualify for the Jared audience.
INTERESTS
The Jared audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jared audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.28% | 2.95x |
| Ivy League College Researchers | 1.42% | 2.92x |
| Ohio County and Local Fair Visitors | 7.52% | 2.87x |
| Georgia Activities Researchers | 2.70% | 2.69x |
| Patio Furniture Shoppers | 2.70% | 2.64x |
| Gift Card Researchers | 2.13% | 2.63x |
| Hard Seltzer Aficionados | 0.85% | 2.61x |
| Contractors & Construction Professionals | 3.40% | 2.59x |
| Online Home Decor Shoppers | 1.13% | 2.56x |
| Sunglasses Shoppers | 1.16% | 2.54x |
Composition Percentage:
The overlap percentage between the Jared audience and the Interest attribute.
Index: A comparison of the Jared audience to the internet population.
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APPAREL RETAILERS
The Jared audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jared audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 2.16% | 10.28x |
| LL Bean | 1.00% | 9.77x |
| Kate Spade | 3.39% | 8.45x |
| J. Crew | 6.34% | 8.29x |
| Coach | 5.20% | 8.27x |
| Brooks Brothers | 3.06% | 7.81x |
| Gymboree | 8.50% | 7.68x |
| Michael Kors | 5.91% | 7.33x |
| H&M | 6.09% | 7.28x |
| Mens Wearhouse | 13.85% | 7.07x |
Composition Percentage:
The overlap percentage between the Jared audience and the Location attribute.
Index: A comparison of the Jared audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jared audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 0.43% | 5.18x |
| Children's Learning Tools | 0.57% | 4.94x |
| Teaching Tools for Kids | 0.71% | 4.21x |
| Motorcycle Racing Researchers | 0.21% | 4.03x |
| India Cluster | 0.43% | 3.89x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.12% | 3.85x |
| Cleveland News | 7.09% | 3.74x |
| Southeast College Athletics | 0.28% | 3.74x |
| Costumes | 0.08% | 3.73x |
| Cruise Vacations | 0.27% | 3.63x |
Composition Percentage:
The overlap percentage between the Jared audience and the Content Affinity attribute.
Index: A comparison of the Jared audience to the internet population.
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DEMOGRAPHICS
The Jared audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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