Explore the Jared Audience
Below you'll find more information about the Jared audience, broken down in different categories based on their digital and physical behaviors. These are 311.1 thousand unique devices whose actions qualify for the Jared audience.
INTERESTS
The Jared audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jared audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.16% | 2.54x |
| Cleveland Indians Fans | 3.55% | 1.77x |
| Ohio County and Local Fair Visitors | 4.75% | 1.76x |
| Small Business Administration Cares Act Researchers | 1.78% | 1.63x |
| Cleveland Cavaliers Fans | 2.06% | 1.61x |
| Houston Activity Researchers | 2.54% | 1.59x |
| Ohio State Buckeyes Fans | 3.31% | 1.57x |
| Texas Longhorn Fans | 3.41% | 1.55x |
| San Antonio Spurs Fans | 2.78% | 1.55x |
| Whiskey Lovers | 3.07% | 1.54x |
Composition Percentage:
The overlap percentage between the Jared audience and the Interest attribute.
Index: A comparison of the Jared audience to the internet population.
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APPAREL RETAILERS
The Jared audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jared audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 2.31% | 6.75x |
| Kate Spade | 3.49% | 5.74x |
| J. Crew | 6.03% | 5.25x |
| LL Bean | 0.75% | 5.16x |
| Gymboree | 7.98% | 5.12x |
| Coach | 4.72% | 5.11x |
| Brooks Brothers | 2.86% | 5.05x |
| Columbia | 1.09% | 4.90x |
| H&M | 5.61% | 4.81x |
| Michael Kors | 5.51% | 4.74x |
Composition Percentage:
The overlap percentage between the Jared audience and the Location attribute.
Index: A comparison of the Jared audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jared audience is Home Furnishings.
| Content Affinity | Composition | Index |
| Home Furnishings | 0.10% | 4.00x |
| Costumes | 0.08% | 3.73x |
| Private Aviation | 0.19% | 3.47x |
| Parenting Blogs | 0.14% | 3.45x |
| Women Shoppers | 0.09% | 3.40x |
| Unique & Personalized Fashion | 0.09% | 3.35x |
| Sewing, Embroidery & Quilting | 0.14% | 3.16x |
| Canada Job Seekers Cluster | 0.04% | 3.11x |
| US Soccer | 0.10% | 3.07x |
| Home Remodeling | 0.10% | 2.89x |
Composition Percentage:
The overlap percentage between the Jared audience and the Content Affinity attribute.
Index: A comparison of the Jared audience to the internet population.
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DEMOGRAPHICS
The Jared audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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