Dstillery Audiences

JERSEY MIKES

Audience Size: 2.2 Million Devices

Explore the Jersey Mikes Audience

Below you'll find more information about the Jersey Mikes audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Jersey Mikes audience.

Dstillery Crafted Audiences

INTERESTS

The Jersey Mikes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jersey Mikes audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 3.35% 1.66x
California Skiers and Snowboarders 3.85% 1.62x
North Carolina Travel Researchers 3.43% 1.61x
San Diego Trip Planners 3.81% 1.56x
South Atlantic Voters 3.34% 1.53x
Florida Trip Planners 3.00% 1.48x
California Trip Planners 3.42% 1.48x
Zoo Visitors 3.80% 1.48x
Men's Suit Shoppers 3.31% 1.46x
Los Angeles Mass Transit Commuters 4.00% 1.46x
Composition Percentage: The overlap percentage between the Jersey Mikes audience and the Interest attribute.
Index: A comparison of the Jersey Mikes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jersey Mikes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jersey Mikes audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.85% 9.40x
Joe's Jeans 0.30% 7.22x
Topshop 0.45% 6.34x
Tommy Bahama 2.76% 6.27x
Abercrombie & Fitch 1.38% 6.16x
REI 1.71% 5.78x
Belk 1.62% 5.73x
Chicos 6.25% 5.64x
Jos A. Bank Clothiers 5.42% 5.64x
Gymboree 6.08% 5.52x
Composition Percentage: The overlap percentage between the Jersey Mikes audience and the Location attribute.
Index: A comparison of the Jersey Mikes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jersey Mikes audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 4.41x
Quebec Vacation Research Cluster 0.02% 4.03x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.93x
Southern California Tourism 0.32% 2.80x
Drawing & Animation 0.01% 2.75x
South Carolina Travel 0.02% 2.74x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 2.68x
General Interest 0.02% 2.67x
Greece Cluster 0.03% 2.57x
Los Angeles Cluster 0.03% 2.53x
Composition Percentage: The overlap percentage between the Jersey Mikes audience and the Content Affinity attribute.
Index: A comparison of the Jersey Mikes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jersey Mikes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male