Dstillery Audiences

JERSEY MIKES

Audience Size: 2.5 Million Devices

Explore the Jersey Mikes Audience

Below you'll find more information about the Jersey Mikes audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Jersey Mikes audience.

Dstillery Crafted Audiences

INTERESTS

The Jersey Mikes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jersey Mikes audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 3.98% 1.70x
California Trip Planners 3.80% 1.65x
Los Angeles Mass Transit Commuters 4.35% 1.65x
Men's Suit Shoppers 3.66% 1.65x
San Diego Trip Planners 3.80% 1.65x
Los Angeles Dodgers Fans 3.64% 1.58x
San Francisco Activities Researchers 3.19% 1.54x
San Diego Events Researchers 3.19% 1.54x
San Diego Activities Researchers 3.23% 1.54x
Los Angeles Trip Planners 3.76% 1.53x
Composition Percentage: The overlap percentage between the Jersey Mikes audience and the Interest attribute.
Index: A comparison of the Jersey Mikes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jersey Mikes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jersey Mikes audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.99% 9.25x
Joe's Jeans 0.38% 7.81x
Topshop 0.56% 6.81x
Tommy Bahama 3.20% 6.25x
Abercrombie & Fitch 2.13% 6.03x
REI 1.80% 5.83x
Chicos 6.57% 5.66x
Jos A. Bank Clothiers 5.63% 5.66x
Belk 1.64% 5.63x
Free People 2.60% 5.56x
Composition Percentage: The overlap percentage between the Jersey Mikes audience and the Location attribute.
Index: A comparison of the Jersey Mikes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jersey Mikes audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.63x
Assorted Topics (Business Support ToolsForm Templates) 0.05% 2.62x
Cigars 0.04% 2.60x
Mid-Atlantic Beaches 0.04% 2.52x
Los Angeles Cluster 0.04% 2.44x
Franchising 0.03% 2.41x
Southern California Tourism 0.41% 2.33x
Mexico Travel 0.04% 2.22x
Southern California Cluster 0.07% 2.17x
Credit Unions & Consumer Protection 0.02% 2.17x
Composition Percentage: The overlap percentage between the Jersey Mikes audience and the Content Affinity attribute.
Index: A comparison of the Jersey Mikes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jersey Mikes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male