Explore the Jimmy Johns Audience
Below you'll find more information about the Jimmy Johns audience, broken down in different categories based on their digital and physical behaviors. These are 9.2 million unique devices whose actions qualify for the Jimmy Johns audience.
INTERESTS
The Jimmy Johns audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jimmy Johns audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 1.78% | 1.43x |
| Midwestern Voters | 1.56% | 1.37x |
| Online Role Playing Game Enthusiasts | 2.07% | 1.35x |
| Country Music Festivals Enthusiasts | 2.24% | 1.32x |
| Minecraft Video Game Fans | 2.38% | 1.32x |
| Destiny Video Game Fans | 2.39% | 1.32x |
| Farming Simulator Video Game Fans | 1.76% | 1.32x |
| Diablo Video Game Fans | 2.22% | 1.31x |
| Xbox Enthusiasts | 2.26% | 1.29x |
| Seattle Seahawks Fans | 1.59% | 1.28x |
Composition Percentage:
The overlap percentage between the Jimmy Johns audience and the Interest attribute.
Index: A comparison of the Jimmy Johns audience to the internet population.
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APPAREL RETAILERS
The Jimmy Johns audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jimmy Johns audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 1.72% | 3.29x |
| Chicos | 1.28% | 2.77x |
| Eddie Bauer | 0.34% | 2.51x |
| Jos A. Bank Clothiers | 0.73% | 2.48x |
| Madewell | 0.38% | 2.45x |
| Aeropostale | 0.90% | 2.34x |
| Columbia | 0.24% | 2.31x |
| Lorna Jane | 0.14% | 2.28x |
| Express Outlets | 0.09% | 2.22x |
| Mens Wearhouse | 1.09% | 2.22x |
Composition Percentage:
The overlap percentage between the Jimmy Johns audience and the Location attribute.
Index: A comparison of the Jimmy Johns audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jimmy Johns audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 0.86% | 1.94x |
| Wisconsin Travel & Tourism Cluster | 0.78% | 1.88x |
| Wisconsin Local Research Cluster | 0.89% | 1.83x |
| Utah Cluster | 0.68% | 1.80x |
| Detroit News | 1.15% | 1.66x |
| Michigan Cluster | 1.89% | 1.63x |
| Illinois Education | 0.09% | 1.56x |
| Pacific Northwest Sports & News Cluster | 0.61% | 1.56x |
| North Dakota Cluster | 0.42% | 1.55x |
| Minnesota Community Business Cluster | 0.40% | 1.55x |
Composition Percentage:
The overlap percentage between the Jimmy Johns audience and the Content Affinity attribute.
Index: A comparison of the Jimmy Johns audience to the internet population.
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DEMOGRAPHICS
The Jimmy Johns audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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