Explore the Jimmy Johns Audience
Below you'll find more information about the Jimmy Johns audience, broken down in different categories based on their digital and physical behaviors. These are 9.1 million unique devices whose actions qualify for the Jimmy Johns audience.
INTERESTS
The Jimmy Johns audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jimmy Johns audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 1.74% | 1.64x |
| Midwestern Voters | 1.58% | 1.56x |
| Country Music Festivals Enthusiasts | 2.19% | 1.47x |
| Rapid City Trip Planners | 1.55% | 1.42x |
| Farming Simulator Video Game Fans | 1.78% | 1.41x |
| Destiny Video Game Fans | 2.18% | 1.38x |
| Online Role Playing Game Enthusiasts | 1.99% | 1.38x |
| Diablo Video Game Fans | 1.99% | 1.38x |
| PokemonGo Fans | 1.98% | 1.37x |
| Chicago Trip Planners | 2.02% | 1.37x |
Composition Percentage:
The overlap percentage between the Jimmy Johns audience and the Interest attribute.
Index: A comparison of the Jimmy Johns audience to the internet population.
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APPAREL RETAILERS
The Jimmy Johns audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jimmy Johns audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 2.82% | 4.34x |
| Eddie Bauer | 0.80% | 4.10x |
| Columbia | 0.55% | 3.69x |
| Chicos | 2.16% | 3.69x |
| Madewell | 0.85% | 3.64x |
| Jos A. Bank Clothiers | 2.04% | 3.59x |
| Brooks Brothers | 1.68% | 3.58x |
| Free People | 0.85% | 3.40x |
| Express Outlets | 0.25% | 3.39x |
| Lorna Jane | 0.28% | 3.37x |
Composition Percentage:
The overlap percentage between the Jimmy Johns audience and the Location attribute.
Index: A comparison of the Jimmy Johns audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jimmy Johns audience is Michigan Cluster.
| Content Affinity | Composition | Index |
| Michigan Cluster | 2.19% | 1.68x |
| Minnesota Local News Cluster | 1.74% | 1.68x |
| Chicago Cluster | 1.73% | 1.34x |
| Casual & Nintendo Gamers | 2.65% | 1.27x |
| Colorado News | 1.94% | 1.26x |
| RPG & MMO Video Game Fans | 1.68% | 1.23x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 2.95% | 1.21x |
| Gaming Content Readers | 6.92% | 1.20x |
| Assorted Topics (Art, Life Hacks, Banking, Humor) | 4.22% | 1.18x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.80% | 1.18x |
Composition Percentage:
The overlap percentage between the Jimmy Johns audience and the Content Affinity attribute.
Index: A comparison of the Jimmy Johns audience to the internet population.
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DEMOGRAPHICS
The Jimmy Johns audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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