Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 652.4 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 652.4 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 2.07% 2.01x
Family Adventures Travelers 0.04% 1.98x
Crochet Enthusiasts 1.86% 1.89x
Knitting Enthusiasts 1.50% 1.60x
Embroidery Enthusiasts 1.90% 1.54x
Louisiana Activities Researchers 1.28% 1.52x
Young Boomers 1.26% 1.48x
Oregon Trip Planners 2.01% 1.47x
Family Tree Enthusiasts 1.21% 1.46x
Sinus Researchers 1.22% 1.42x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Dressbarn.

Location Composition Index
Dressbarn 4.97% 8.97x
Lane Bryant 5.01% 8.08x
Gymboree 3.28% 8.02x
Old Navy 6.43% 7.90x
LL Bean 0.46% 7.55x
Columbia 0.97% 7.43x
Eddie Bauer 1.28% 7.35x
Express Outlets 0.40% 7.26x
Aeropostale 3.15% 7.23x
Charlotte Russe 1.92% 7.22x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.09% 2.71x
Home Printing 0.06% 2.66x
Sewing, Embroidery & Fabrics 0.81% 2.53x
Sewing, Embroidery & Quilting 0.40% 2.45x
Consumer Rewards 0.08% 2.23x
Pacific Northwest Sports & News Cluster 0.85% 2.03x
Sports - Golf, Hunting, Fishing 0.03% 2.01x
Bowling 0.14% 2.01x
College Greek Life 0.14% 1.98x
Tattoos & Costumes 0.03% 1.97x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female