Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 206.6 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 206.6 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Retirees.

Interest Composition Index
Retirees 2.48% 3.07x
Philadelphia Trip Planners 1.98% 2.70x
Verizon Wireless Customers 0.12% 2.59x
Seattle Seahawks Fans 3.09% 2.36x
Penn State Nittany Lions Fans 1.98% 2.36x
Michigan Wolverines Fans 2.35% 2.34x
Rapid City Trip Planners 2.35% 2.33x
Nature and Outdoors Book Readers 1.98% 2.30x
Oregon Ducks Fans 1.98% 2.30x
Detroit Red Wings Fans 2.35% 2.29x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.17% 7.77x
Maurices 10.42% 7.28x
Dressbarn 4.46% 6.22x
Eddie Bauer 2.14% 5.84x
Old Navy 8.10% 5.61x
Mens Wearhouse 6.09% 5.47x
Victoria's Secret 6.88% 5.10x
Buckle 4.40% 4.96x
Gymboree 3.27% 4.88x
White House Black Market 3.99% 4.86x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Science Education & Resources.

Content Affinity Composition Index
Science Education & Resources 0.74% 5.83x
Recreational Motor Sport Enthusiasts 0.37% 5.24x
Personal Investment & Advisor Researchers 0.37% 4.29x
Upstate New York Travel Cluster 0.74% 4.10x
Memphis News 0.25% 3.98x
High-End Audio 0.50% 3.98x
Power Tools 0.25% 3.94x
Custom Printing 0.16% 3.93x
Healthy Eating Researchers 0.10% 3.78x
Public Policy Media 0.25% 3.70x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female