Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 824.3 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 824.3 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 3.24% 1.78x
Knitting Enthusiasts 3.24% 1.75x
Crochet Enthusiasts 3.25% 1.66x
North West State Fair Visitors 3.55% 1.55x
Backyard Farmers 2.67% 1.54x
Washington County and Local Fair Visitors 3.28% 1.53x
Christmas Decorations Shoppers 3.33% 1.53x
Antiquing Enthusiasts 2.69% 1.52x
Crafting Enthusiasts 2.29% 1.50x
Embroidery Enthusiasts 3.14% 1.48x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.

Location Composition Index
Lane Bryant 7.58% 7.47x
Dressbarn 6.65% 7.11x
Eddie Bauer 3.62% 6.39x
Mens Wearhouse 10.38% 6.03x
Buckle 7.40% 5.96x
Old Navy 12.35% 5.93x
REI 1.81% 5.85x
Charlotte Russe 3.98% 5.75x
LL Bean 0.77% 5.72x
Gymboree 6.71% 5.62x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.08% 4.23x
Sewing, Embroidery & Quilting 0.60% 4.13x
Local & Travel England - East Midlands 0.06% 4.04x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 3.79x
Sewing, Embroidery & Fabrics 1.02% 3.58x
Home Improvement Contractor 0.09% 3.26x
General Interest 0.03% 3.14x
Teaching Abroad 0.03% 2.95x
Romanian News 0.03% 2.94x
Knitting & Crochet 1.52% 2.88x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female