Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 823.2 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.02% | 4.35x |
| Work Comes First Travelers | 0.04% | 3.32x |
| Countdown to the Beach Travelers | 0.03% | 2.97x |
| Oregon Trip Planners | 2.05% | 1.64x |
| Quilting Enthusiasts | 1.78% | 1.51x |
| Oregon Ducks Fans | 1.38% | 1.46x |
| Florida Gulf Coast Travel Researchers | 2.37% | 1.43x |
| Knitting Enthusiasts | 1.56% | 1.37x |
| Crochet Enthusiasts | 1.50% | 1.37x |
| Midwestern Voters | 1.66% | 1.35x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.51% | 7.25x |
| Lane Bryant | 6.17% | 7.15x |
| Eddie Bauer | 2.02% | 6.42x |
| Buckle | 4.19% | 6.36x |
| Gymboree | 3.41% | 6.23x |
| Mens Wearhouse | 9.72% | 6.00x |
| Columbia | 1.32% | 6.00x |
| Old Navy | 7.56% | 5.98x |
| Zumiez | 5.41% | 5.89x |
| Chicos | 4.74% | 5.88x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 12.87x |
| Watches & Jewelry | 0.02% | 12.72x |
| Sports - Skiing, Snowboarding | 0.01% | 8.69x |
| Handyman Tools | 0.01% | 7.88x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.39x |
| Decoration & Fabric | 0.01% | 5.65x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.14x |
| Fashion & Cosmetics | 0.01% | 5.05x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.67x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 4.61x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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