Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 147.1 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 147.1 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.36% 2.62x
Verizon Wireless Customers 0.12% 2.59x
Wireless Headphone Researchers 0.18% 2.12x
Oregon Ducks Fans 1.65% 2.06x
Work Comes First Travelers 0.53% 2.04x
Restaurant Supply Shoppers 0.18% 2.00x
Voice Over Internet Protocol (VoIP) Users 1.92% 1.96x
Oregon County and Local Fair Visitors 4.60% 1.88x
Christmas Traditions Researchers 1.42% 1.85x
Oregon Trip Planners 3.13% 1.83x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Dressbarn.

Location Composition Index
Dressbarn 2.92% 8.58x
Lane Bryant 3.17% 8.04x
Maurices 6.28% 7.27x
Mens Wearhouse 3.56% 6.06x
Old Navy 4.44% 5.61x
Carhartt 16.81% 5.20x
Buckle 2.71% 4.99x
Victoria's Secret 3.58% 4.66x
Journeys 3.68% 4.61x
REI 0.45% 4.60x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 0.53% 4.22x
Online Games for Kids 0.12% 3.87x
Charity Walks 0.18% 3.71x
Medical Journals 0.10% 3.63x
Weight Lifting Enthusiasts 0.18% 3.58x
School Curriculum 0.20% 3.50x
Private Aviation 0.12% 3.36x
K-Pop 0.15% 3.21x
Party Suppliers 0.08% 3.14x
Bowling 0.12% 3.08x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female