Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 308.4 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 308.4 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 1.84% 1.79x
Embroidery Enthusiasts 1.79% 1.63x
Christmas Decorations Shoppers 1.90% 1.59x
Knitting Enthusiasts 1.55% 1.59x
Crochet Enthusiasts 1.54% 1.54x
Oregon Trip Planners 1.83% 1.52x
Oregon Ducks Fans 1.19% 1.49x
Washington Skiers and Snowboarders 1.71% 1.41x
Montana and Idaho Trip Planners 1.48% 1.39x
Seattle Seahawks Fans 1.65% 1.36x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Dressbarn.

Location Composition Index
Dressbarn 3.31% 11.07x
Lane Bryant 3.14% 9.54x
Old Navy 3.97% 9.03x
Columbia 0.60% 7.96x
LL Bean 0.37% 7.80x
Charlotte Russe 1.17% 7.43x
Journeys 1.57% 7.37x
Gymboree 2.46% 7.35x
Eddie Bauer 0.69% 7.35x
Hollister 0.91% 7.24x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 0.46% 2.58x
Sewing, Embroidery & Fabrics 0.80% 2.31x
Pacific Northwest Sports & News Cluster 0.83% 2.22x
Pacific Northwest Information Research Cluster 1.04% 2.21x
Ohio Universities 0.49% 2.19x
Homemade Jewelry & Crafts 0.20% 1.98x
Knitting & Crochet 0.85% 1.95x
Cub & Girl Scouts 0.14% 1.90x
Calendar & Holidays 0.11% 1.85x
Alaska Cluster 0.21% 1.80x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female