Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 492.5 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 492.5 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.12% 2.59x
Doll Enthusiasts 1.30% 1.76x
Parents with Kids 2.13% 1.76x
Oregon County and Local Fair Visitors 4.45% 1.73x
Oregon Trip Planners 3.40% 1.72x
Quilting Enthusiasts 3.18% 1.68x
Animal Humane Society Helpers 3.04% 1.64x
Home and Garden TV Fans 1.74% 1.61x
North West State Fair Visitors 4.09% 1.61x
Montana and Idaho Trip Planners 2.85% 1.55x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 3.93x
Maurices 12.16% 3.56x
Dressbarn 5.88% 3.46x
Lane Bryant 6.47% 3.21x
Old Navy 10.74% 2.90x
REI 1.18% 2.89x
Eddie Bauer 2.57% 2.84x
Mens Wearhouse 8.50% 2.81x
Columbia 0.65% 2.68x
The North Face 0.92% 2.63x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Canadian Auto.

Content Affinity Composition Index
Canadian Auto 0.11% 4.28x
Sewing, Embroidery & Quilting 0.17% 3.79x
Video Content Sites 0.21% 3.65x
Sewing, Embroidery & Fabrics 0.44% 3.40x
Celebrity Gossip 0.08% 3.39x
Assorted Topics (Power Trains, Drones, Web Design) 0.06% 3.34x
African-American Hair 0.06% 3.24x
Community Planning & Transportation 0.05% 3.16x
Party Suppliers 0.08% 3.14x
Home Improvement Contractor 0.02% 3.00x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female