Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 120.5 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 120.5 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.12% 2.59x
Oregon County and Local Fair Visitors 5.85% 2.25x
Home-Made Face Mask Researchers 2.37% 2.16x
Theme Park Researchers 3.80% 1.89x
Budget Mobile Phone Researchers 4.75% 1.88x
Midwestern Voters 5.06% 1.86x
Family Tree Enthusiasts 3.48% 1.84x
Alzheimer and Dementia Researchers 5.06% 1.82x
Landscape Architects 2.37% 1.79x
Open Source Developers 3.48% 1.77x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.

Location Composition Index
Lane Bryant 5.27% 7.13x
Maurices 9.30% 6.77x
Eddie Bauer 1.99% 5.64x
REI 0.85% 5.47x
Old Navy 7.37% 5.39x
Dressbarn 3.46% 5.19x
White House Black Market 4.23% 5.14x
Columbia 0.43% 5.07x
Mens Wearhouse 5.13% 5.05x
The North Face 0.64% 4.92x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 0.47% 5.85x
Conscious Living 1.11% 3.81x
Winter Sports & Gear 0.11% 3.56x
Design Software 0.32% 3.42x
Peru Media 0.27% 3.32x
Online Games for Kids 0.32% 3.28x
Conservatives & Conspiracies 0.79% 3.26x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.32% 3.21x
Broadway Information 0.47% 3.04x
Sewing, Embroidery & Fabrics 0.63% 3.03x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female