Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 392.6 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 392.6 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.12% 2.59x
Home Design Enthusiasts 0.96% 2.21x
Involved Parents 2.13% 2.15x
Voice Over Internet Protocol (VoIP) Users 1.92% 1.96x
Home and Garden TV Fans 1.22% 1.93x
Online Daters 2.73% 1.92x
Mother's Day Celebrators 1.92% 1.91x
Home Custom Bedroom Decorators 0.46% 1.84x
Custom Home Lighting Shoppers 0.46% 1.84x
Seasonal Recipe Blog Readers 1.72% 1.82x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Maurices.

Location Composition Index
Maurices 15.69% 3.45x
Johnston and Murphy 0.03% 3.26x
Dressbarn 6.97% 3.16x
Eddie Bauer 3.57% 3.01x
Lane Bryant 8.23% 3.01x
REI 1.56% 2.84x
Old Navy 13.59% 2.83x
Mens Wearhouse 11.36% 2.78x
Columbia 0.78% 2.73x
Buckle 8.92% 2.66x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 0.25% 6.35x
Female Lifestyle Content Readers 0.46% 5.99x
Arabic News 0.14% 5.97x
Maps & Navigation 0.20% 5.13x
Sewing, Embroidery & Fabrics 0.61% 4.49x
Scrapbooking & Home Art Projects 0.61% 4.20x
Caribbean Cluster 0.25% 3.65x
Low Carb Diets 0.41% 3.64x
School Curriculum 0.20% 3.50x
K-Pop 0.15% 3.21x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female