Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 844.2 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 844.2 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.04% 3.32x
Countdown to the Beach Travelers 0.03% 2.97x
Quilting Enthusiasts 3.70% 2.13x
North West State Fair Visitors 4.13% 1.92x
Knitting Enthusiasts 3.10% 1.88x
Crochet Enthusiasts 3.28% 1.83x
Oregon County and Local Fair Visitors 3.74% 1.79x
Washington County and Local Fair Visitors 3.62% 1.76x
Oregon Ducks Fans 2.61% 1.72x
Oregon Trip Planners 3.21% 1.68x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.65% 6.98x
Dressbarn 6.26% 6.65x
Eddie Bauer 2.99% 5.93x
Mens Wearhouse 9.58% 5.62x
Buckle 6.34% 5.59x
Old Navy 10.25% 5.58x
Carhartt 2.04% 5.38x
Gymboree 5.37% 5.32x
Charlotte Russe 4.89% 5.31x
Zumiez 7.36% 5.27x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.06% 4.09x
Sewing, Embroidery & Quilting 0.61% 3.98x
Arts & Crafts 0.13% 3.76x
Sewing, Embroidery & Fabrics 1.03% 3.71x
Tattoos & Costumes 0.09% 3.60x
Winnipeg Canada News 0.04% 3.51x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 3.25x
Local & Travel England - East Midlands 0.04% 2.96x
Canada Shopping - General Commerce 0.04% 2.94x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.91x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female