Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 52.1 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.59x |
| Home-Made Face Mask Researchers | 2.51% | 2.22x |
| Quilting Enthusiasts | 4.39% | 1.95x |
| Joint Pain Sufferers | 3.90% | 1.75x |
| Christmas Decorations Shoppers | 4.44% | 1.73x |
| Retired Assisted Living Shoppers | 2.99% | 1.70x |
| Crochet Enthusiasts | 3.69% | 1.69x |
| Identity Theft Protection Researchers | 2.51% | 1.68x |
| Michigan County and Local Fair Visitors | 5.08% | 1.67x |
| Knitting Enthusiasts | 2.99% | 1.65x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.07% | 8.34x |
| Maurices | 7.63% | 7.05x |
| Mens Wearhouse | 6.35% | 6.54x |
| Dressbarn | 3.47% | 6.32x |
| Old Navy | 6.20% | 5.80x |
| Joe's Jeans | 0.03% | 5.49x |
| Eddie Bauer | 1.24% | 5.44x |
| LL Bean | 0.21% | 5.29x |
| Levi Strauss | 0.02% | 5.24x |
| Victoria's Secret | 4.08% | 5.03x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Vaping.
| Content Affinity | Composition | Index |
| Vaping | 0.16% | 4.09x |
| Comedy Content | 0.16% | 3.81x |
| Sewing, Embroidery & Quilting | 0.48% | 3.73x |
| Custom Gifts | 0.27% | 3.54x |
| Canada Culture and Tourism | 0.11% | 3.25x |
| Sewing, Embroidery & Fabrics | 1.12% | 3.16x |
| Home Improvement Contractor | 0.02% | 3.00x |
| Cakes & Sweets | 0.37% | 2.98x |
| Humor & Entertainment | 0.10% | 2.90x |
| European Museums, Restaurants & Events | 0.11% | 2.90x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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