Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 824.3 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 3.24% | 1.78x |
| Knitting Enthusiasts | 3.24% | 1.75x |
| Crochet Enthusiasts | 3.25% | 1.66x |
| North West State Fair Visitors | 3.55% | 1.55x |
| Backyard Farmers | 2.67% | 1.54x |
| Washington County and Local Fair Visitors | 3.28% | 1.53x |
| Christmas Decorations Shoppers | 3.33% | 1.53x |
| Antiquing Enthusiasts | 2.69% | 1.52x |
| Crafting Enthusiasts | 2.29% | 1.50x |
| Embroidery Enthusiasts | 3.14% | 1.48x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 7.58% | 7.47x |
| Dressbarn | 6.65% | 7.11x |
| Eddie Bauer | 3.62% | 6.39x |
| Mens Wearhouse | 10.38% | 6.03x |
| Buckle | 7.40% | 5.96x |
| Old Navy | 12.35% | 5.93x |
| REI | 1.81% | 5.85x |
| Charlotte Russe | 3.98% | 5.75x |
| LL Bean | 0.77% | 5.72x |
| Gymboree | 6.71% | 5.62x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.08% | 4.23x |
| Sewing, Embroidery & Quilting | 0.60% | 4.13x |
| Local & Travel England - East Midlands | 0.06% | 4.04x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 3.79x |
| Sewing, Embroidery & Fabrics | 1.02% | 3.58x |
| Home Improvement Contractor | 0.09% | 3.26x |
| General Interest | 0.03% | 3.14x |
| Teaching Abroad | 0.03% | 2.95x |
| Romanian News | 0.03% | 2.94x |
| Knitting & Crochet | 1.52% | 2.88x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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