Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 748.4 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 748.4 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 3.56% 1.87x
North West State Fair Visitors 4.44% 1.84x
Oregon County and Local Fair Visitors 3.95% 1.73x
Crafting Enthusiasts 2.57% 1.70x
Oregon Trip Planners 3.71% 1.68x
Knitting Enthusiasts 3.11% 1.65x
Midwestern Voters 3.24% 1.63x
Summer Festivals and Fairs Visitors 3.88% 1.60x
Washington County and Local Fair Visitors 3.58% 1.60x
RV Owners and Upgraders 3.04% 1.60x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.

Location Composition Index
Lane Bryant 7.29% 7.56x
Dressbarn 6.14% 7.20x
Eddie Bauer 3.41% 6.43x
Old Navy 11.73% 6.00x
Buckle 7.16% 5.97x
Mens Wearhouse 9.66% 5.93x
Charlotte Russe 3.07% 5.80x
Gymboree 6.26% 5.69x
LL Bean 0.71% 5.58x
REI 1.65% 5.58x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 3.79x
Sewing, Embroidery & Quilting 0.50% 3.75x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 3.58x
Arts & Crafts 0.09% 3.43x
Concert Posters 0.06% 3.41x
Mid-Atlantic Beaches 0.04% 3.19x
Electronic Document Assembly 0.04% 3.19x
General Interest 0.03% 3.14x
Telescopes 0.13% 3.12x
Healthcare Jobs 0.24% 3.03x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female