Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 127.2 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 127.2 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.12% 2.59x
Smoking Cessation Intenders 1.34% 2.20x
COVID Symptoms Researchers 0.48% 2.19x
Orthodontics Researchers 0.58% 2.13x
Godiva Chocolate Fans 1.05% 2.10x
Primary Care Doctor Researchers 1.34% 2.06x
Skin Care Researchers 1.44% 1.99x
Tech-Savvy Moms 1.63% 1.98x
Medical Advice Researchers 0.67% 1.96x
Scuba Diving Enthusiasts 0.96% 1.96x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.

Location Composition Index
Lane Bryant 3.38% 15.50x
Dressbarn 2.81% 10.36x
Maurices 5.46% 8.78x
Old Navy 4.29% 7.80x
Mens Wearhouse 3.00% 7.70x
Eddie Bauer 0.62% 7.25x
Ann Taylor 0.44% 6.98x
Buckle 2.54% 6.71x
Journeys 3.61% 6.62x
Belk 0.63% 6.37x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Online Games.

Content Affinity Composition Index
Online Games 0.38% 5.73x
Knitting & Crochet 0.77% 3.64x
Medical Journals 0.10% 3.63x
Crossword & Puzzle Players 0.38% 3.50x
Tahoe & Reno Tourism 0.29% 3.45x
Private Aviation 0.12% 3.36x
Low Carb Diets 0.19% 3.23x
Party Suppliers 0.08% 3.14x
Woodwork 0.19% 3.08x
Home Improvement Contractor 0.02% 3.00x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female