Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 206.6 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Retirees.
| Interest | Composition | Index |
| Retirees | 2.48% | 3.07x |
| Philadelphia Trip Planners | 1.98% | 2.70x |
| Verizon Wireless Customers | 0.12% | 2.59x |
| Seattle Seahawks Fans | 3.09% | 2.36x |
| Penn State Nittany Lions Fans | 1.98% | 2.36x |
| Michigan Wolverines Fans | 2.35% | 2.34x |
| Rapid City Trip Planners | 2.35% | 2.33x |
| Nature and Outdoors Book Readers | 1.98% | 2.30x |
| Oregon Ducks Fans | 1.98% | 2.30x |
| Detroit Red Wings Fans | 2.35% | 2.29x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Curious about what else the Jo-Ann Fabric and Craft audience is interested in?
Sign Up
APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.17% | 7.77x |
| Maurices | 10.42% | 7.28x |
| Dressbarn | 4.46% | 6.22x |
| Eddie Bauer | 2.14% | 5.84x |
| Old Navy | 8.10% | 5.61x |
| Mens Wearhouse | 6.09% | 5.47x |
| Victoria's Secret | 6.88% | 5.10x |
| Buckle | 4.40% | 4.96x |
| Gymboree | 3.27% | 4.88x |
| White House Black Market | 3.99% | 4.86x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Want to find more of the Jo-Ann Fabric and Craft audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Science Education & Resources.
| Content Affinity | Composition | Index |
| Science Education & Resources | 0.74% | 5.83x |
| Recreational Motor Sport Enthusiasts | 0.37% | 5.24x |
| Personal Investment & Advisor Researchers | 0.37% | 4.29x |
| Upstate New York Travel Cluster | 0.74% | 4.10x |
| Memphis News | 0.25% | 3.98x |
| High-End Audio | 0.50% | 3.98x |
| Power Tools | 0.25% | 3.94x |
| Custom Printing | 0.16% | 3.93x |
| Healthy Eating Researchers | 0.10% | 3.78x |
| Public Policy Media | 0.25% | 3.70x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Want to see more of the Content Affinities the Jo-Ann Fabric and Craft audience visits?
Sign Up
DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Jo-Ann Fabric and Craft audience?
Sign Up