Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 823.2 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 823.2 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 4.35x
Work Comes First Travelers 0.04% 3.32x
Countdown to the Beach Travelers 0.03% 2.97x
Oregon Trip Planners 2.05% 1.64x
Quilting Enthusiasts 1.78% 1.51x
Oregon Ducks Fans 1.38% 1.46x
Florida Gulf Coast Travel Researchers 2.37% 1.43x
Knitting Enthusiasts 1.56% 1.37x
Crochet Enthusiasts 1.50% 1.37x
Midwestern Voters 1.66% 1.35x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Dressbarn.

Location Composition Index
Dressbarn 5.51% 7.25x
Lane Bryant 6.17% 7.15x
Eddie Bauer 2.02% 6.42x
Buckle 4.19% 6.36x
Gymboree 3.41% 6.23x
Mens Wearhouse 9.72% 6.00x
Columbia 1.32% 6.00x
Old Navy 7.56% 5.98x
Zumiez 5.41% 5.89x
Chicos 4.74% 5.88x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 12.87x
Watches & Jewelry 0.02% 12.72x
Sports - Skiing, Snowboarding 0.01% 8.69x
Handyman Tools 0.01% 7.88x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.39x
Decoration & Fabric 0.01% 5.65x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.14x
Fashion & Cosmetics 0.01% 5.05x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.67x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 4.61x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female