Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 492.5 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.59x |
| Doll Enthusiasts | 1.30% | 1.76x |
| Parents with Kids | 2.13% | 1.76x |
| Oregon County and Local Fair Visitors | 4.45% | 1.73x |
| Oregon Trip Planners | 3.40% | 1.72x |
| Quilting Enthusiasts | 3.18% | 1.68x |
| Animal Humane Society Helpers | 3.04% | 1.64x |
| Home and Garden TV Fans | 1.74% | 1.61x |
| North West State Fair Visitors | 4.09% | 1.61x |
| Montana and Idaho Trip Planners | 2.85% | 1.55x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 3.93x |
| Maurices | 12.16% | 3.56x |
| Dressbarn | 5.88% | 3.46x |
| Lane Bryant | 6.47% | 3.21x |
| Old Navy | 10.74% | 2.90x |
| REI | 1.18% | 2.89x |
| Eddie Bauer | 2.57% | 2.84x |
| Mens Wearhouse | 8.50% | 2.81x |
| Columbia | 0.65% | 2.68x |
| The North Face | 0.92% | 2.63x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Canadian Auto.
| Content Affinity | Composition | Index |
| Canadian Auto | 0.11% | 4.28x |
| Sewing, Embroidery & Quilting | 0.17% | 3.79x |
| Video Content Sites | 0.21% | 3.65x |
| Sewing, Embroidery & Fabrics | 0.44% | 3.40x |
| Celebrity Gossip | 0.08% | 3.39x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.06% | 3.34x |
| African-American Hair | 0.06% | 3.24x |
| Community Planning & Transportation | 0.05% | 3.16x |
| Party Suppliers | 0.08% | 3.14x |
| Home Improvement Contractor | 0.02% | 3.00x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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