Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 127.2 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.59x |
| Smoking Cessation Intenders | 1.34% | 2.20x |
| COVID Symptoms Researchers | 0.48% | 2.19x |
| Orthodontics Researchers | 0.58% | 2.13x |
| Godiva Chocolate Fans | 1.05% | 2.10x |
| Primary Care Doctor Researchers | 1.34% | 2.06x |
| Skin Care Researchers | 1.44% | 1.99x |
| Tech-Savvy Moms | 1.63% | 1.98x |
| Medical Advice Researchers | 0.67% | 1.96x |
| Scuba Diving Enthusiasts | 0.96% | 1.96x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 3.38% | 15.50x |
| Dressbarn | 2.81% | 10.36x |
| Maurices | 5.46% | 8.78x |
| Old Navy | 4.29% | 7.80x |
| Mens Wearhouse | 3.00% | 7.70x |
| Eddie Bauer | 0.62% | 7.25x |
| Ann Taylor | 0.44% | 6.98x |
| Buckle | 2.54% | 6.71x |
| Journeys | 3.61% | 6.62x |
| Belk | 0.63% | 6.37x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.38% | 5.73x |
| Knitting & Crochet | 0.77% | 3.64x |
| Medical Journals | 0.10% | 3.63x |
| Crossword & Puzzle Players | 0.38% | 3.50x |
| Tahoe & Reno Tourism | 0.29% | 3.45x |
| Private Aviation | 0.12% | 3.36x |
| Low Carb Diets | 0.19% | 3.23x |
| Party Suppliers | 0.08% | 3.14x |
| Woodwork | 0.19% | 3.08x |
| Home Improvement Contractor | 0.02% | 3.00x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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