Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 308.4 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 1.84% | 1.79x |
| Embroidery Enthusiasts | 1.79% | 1.63x |
| Christmas Decorations Shoppers | 1.90% | 1.59x |
| Knitting Enthusiasts | 1.55% | 1.59x |
| Crochet Enthusiasts | 1.54% | 1.54x |
| Oregon Trip Planners | 1.83% | 1.52x |
| Oregon Ducks Fans | 1.19% | 1.49x |
| Washington Skiers and Snowboarders | 1.71% | 1.41x |
| Montana and Idaho Trip Planners | 1.48% | 1.39x |
| Seattle Seahawks Fans | 1.65% | 1.36x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 3.31% | 11.07x |
| Lane Bryant | 3.14% | 9.54x |
| Old Navy | 3.97% | 9.03x |
| Columbia | 0.60% | 7.96x |
| LL Bean | 0.37% | 7.80x |
| Charlotte Russe | 1.17% | 7.43x |
| Journeys | 1.57% | 7.37x |
| Gymboree | 2.46% | 7.35x |
| Eddie Bauer | 0.69% | 7.35x |
| Hollister | 0.91% | 7.24x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 0.46% | 2.58x |
| Sewing, Embroidery & Fabrics | 0.80% | 2.31x |
| Pacific Northwest Sports & News Cluster | 0.83% | 2.22x |
| Pacific Northwest Information Research Cluster | 1.04% | 2.21x |
| Ohio Universities | 0.49% | 2.19x |
| Homemade Jewelry & Crafts | 0.20% | 1.98x |
| Knitting & Crochet | 0.85% | 1.95x |
| Cub & Girl Scouts | 0.14% | 1.90x |
| Calendar & Holidays | 0.11% | 1.85x |
| Alaska Cluster | 0.21% | 1.80x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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