Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 120.5 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.59x |
| Oregon County and Local Fair Visitors | 5.85% | 2.25x |
| Home-Made Face Mask Researchers | 2.37% | 2.16x |
| Theme Park Researchers | 3.80% | 1.89x |
| Budget Mobile Phone Researchers | 4.75% | 1.88x |
| Midwestern Voters | 5.06% | 1.86x |
| Family Tree Enthusiasts | 3.48% | 1.84x |
| Alzheimer and Dementia Researchers | 5.06% | 1.82x |
| Landscape Architects | 2.37% | 1.79x |
| Open Source Developers | 3.48% | 1.77x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.27% | 7.13x |
| Maurices | 9.30% | 6.77x |
| Eddie Bauer | 1.99% | 5.64x |
| REI | 0.85% | 5.47x |
| Old Navy | 7.37% | 5.39x |
| Dressbarn | 3.46% | 5.19x |
| White House Black Market | 4.23% | 5.14x |
| Columbia | 0.43% | 5.07x |
| Mens Wearhouse | 5.13% | 5.05x |
| The North Face | 0.64% | 4.92x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 0.47% | 5.85x |
| Conscious Living | 1.11% | 3.81x |
| Winter Sports & Gear | 0.11% | 3.56x |
| Design Software | 0.32% | 3.42x |
| Peru Media | 0.27% | 3.32x |
| Online Games for Kids | 0.32% | 3.28x |
| Conservatives & Conspiracies | 0.79% | 3.26x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.32% | 3.21x |
| Broadway Information | 0.47% | 3.04x |
| Sewing, Embroidery & Fabrics | 0.63% | 3.03x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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