Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 735.1 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 735.1 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 26.42% 12.47x
Oregon County and Local Fair Visitors 30.88% 12.33x
Oregon Ducks Fans 18.75% 9.89x
Portland Trail Blazers Fans 16.25% 7.06x
North West State Fair Visitors 11.21% 4.60x
Washington County and Local Fair Visitors 8.84% 3.99x
Seattle Seahawks Fans 8.69% 3.83x
Montana and Idaho Trip Planners 7.62% 3.83x
Seattle Trip Planners 8.43% 3.77x
Christmas Tree Shoppers 7.75% 3.72x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 21.20% 13.67x
Maurices 0.24% 7.94x
Lane Bryant 6.02% 6.98x
Dressbarn 4.92% 6.73x
Eddie Bauer 2.74% 5.96x
Buckle 6.06% 5.53x
Old Navy 9.53% 5.50x
Columbia 0.99% 5.47x
Gymboree 4.97% 5.22x
Zumiez 7.04% 5.14x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Oregon News.

Content Affinity Composition Index
Oregon News 33.90% 17.16x
Pac 12 Sports 0.30% 8.09x
Southern California Cluster 0.05% 7.61x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 6.62x
London Tourism & Events 0.03% 4.10x
Pacific Northwest Sports & News Cluster 2.13% 4.07x
Vietnam Cluster 0.10% 4.07x
Pacific Northwest Information Research Cluster 5.11% 3.85x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 3.79x
Vancouver British Columbia Research Cluster 0.05% 3.66x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male