Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 748.4 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 3.56% | 1.87x |
| North West State Fair Visitors | 4.44% | 1.84x |
| Oregon County and Local Fair Visitors | 3.95% | 1.73x |
| Crafting Enthusiasts | 2.57% | 1.70x |
| Oregon Trip Planners | 3.71% | 1.68x |
| Knitting Enthusiasts | 3.11% | 1.65x |
| Midwestern Voters | 3.24% | 1.63x |
| Summer Festivals and Fairs Visitors | 3.88% | 1.60x |
| Washington County and Local Fair Visitors | 3.58% | 1.60x |
| RV Owners and Upgraders | 3.04% | 1.60x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 7.29% | 7.56x |
| Dressbarn | 6.14% | 7.20x |
| Eddie Bauer | 3.41% | 6.43x |
| Old Navy | 11.73% | 6.00x |
| Buckle | 7.16% | 5.97x |
| Mens Wearhouse | 9.66% | 5.93x |
| Charlotte Russe | 3.07% | 5.80x |
| Gymboree | 6.26% | 5.69x |
| LL Bean | 0.71% | 5.58x |
| REI | 1.65% | 5.58x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 3.79x |
| Sewing, Embroidery & Quilting | 0.50% | 3.75x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.06% | 3.58x |
| Arts & Crafts | 0.09% | 3.43x |
| Concert Posters | 0.06% | 3.41x |
| Mid-Atlantic Beaches | 0.04% | 3.19x |
| Electronic Document Assembly | 0.04% | 3.19x |
| General Interest | 0.03% | 3.14x |
| Telescopes | 0.13% | 3.12x |
| Healthcare Jobs | 0.24% | 3.03x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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