Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 425.4 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 425.4 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 0.09% 3.90x
Verizon Wireless Customers 0.12% 2.59x
Midwestern Voters 4.37% 1.68x
Washington County and Local Fair Visitors 3.97% 1.65x
School Closings Updates Readers 0.08% 1.61x
Oregon Trip Planners 3.47% 1.61x
Tampa and St Petersburg Trip Planners 3.20% 1.60x
Women’s Fashion Blogs Readers 2.43% 1.58x
Penn State Nittany Lions Fans 2.84% 1.58x
Ohio County and Local Fair Visitors 4.87% 1.57x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 22.47% 19.22x
Maurices 2.21% 8.08x
Lane Bryant 4.28% 6.96x
Dressbarn 3.18% 6.20x
Old Navy 6.02% 5.09x
Eddie Bauer 1.47% 5.01x
Levi Strauss 0.02% 4.96x
Carhartt 27.64% 4.60x
Buckle 3.32% 4.54x
LL Bean 0.31% 4.39x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.05% 7.61x
Home Decoration - Crafts & Kids 0.14% 3.57x
Bathrooms & Plumbing 0.18% 3.39x
Lighting & Power 0.18% 3.38x
Humor & Entertainment 0.09% 3.32x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.09% 3.29x
Arts & Crafts 0.06% 3.22x
Art News & Products 0.09% 3.21x
Bird Watching 0.09% 3.17x
Sewing, Embroidery & Quilting 0.45% 3.16x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female