Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 853.8 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.04% | 3.32x |
| Quilting Enthusiasts | 1.71% | 1.69x |
| Crochet Enthusiasts | 1.48% | 1.55x |
| Midwestern Voters | 1.41% | 1.41x |
| Backyard Farmers | 1.67% | 1.40x |
| Montana and Idaho Trip Planners | 1.67% | 1.40x |
| Louisiana Activities Researchers | 1.22% | 1.37x |
| Seattle Seahawks Fans | 1.97% | 1.36x |
| Green Bay Packers Fans | 1.48% | 1.36x |
| Crafting Enthusiasts | 1.64% | 1.36x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.46% | 8.11x |
| Gymboree | 3.31% | 7.74x |
| Lane Bryant | 6.12% | 7.60x |
| Eddie Bauer | 1.64% | 6.91x |
| Old Navy | 7.15% | 6.87x |
| LL Bean | 0.49% | 6.74x |
| Aeropostale | 3.02% | 6.73x |
| Charlotte Russe | 2.19% | 6.72x |
| Columbia | 1.23% | 6.70x |
| Chicos | 4.44% | 6.63x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Canada Travel & Tourism.
| Content Affinity | Composition | Index |
| Canada Travel & Tourism | 0.07% | 3.16x |
| Sewing, Embroidery & Quilting | 0.39% | 2.46x |
| Arts & Crafts | 0.08% | 2.28x |
| Instagram Management | 0.09% | 2.22x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.09% | 2.22x |
| Mississippi News | 0.64% | 2.19x |
| North Carolina Education | 0.96% | 2.10x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.05% | 2.02x |
| Homesteading | 0.31% | 2.02x |
| Law School Research Cluster | 0.07% | 2.01x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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