Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 209.8 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.59x |
| Oregon Trip Planners | 4.18% | 1.90x |
| North West State Fair Visitors | 4.76% | 1.79x |
| Oregon Ducks Fans | 2.49% | 1.64x |
| Online Payroll Services Users | 3.34% | 1.61x |
| Northeastern Voters | 3.12% | 1.58x |
| Oregon County and Local Fair Visitors | 4.39% | 1.57x |
| San Francisco Activities Researchers | 2.01% | 1.52x |
| San Diego Events Researchers | 2.01% | 1.52x |
| COVID Testing Researchers | 1.38% | 1.51x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 3.64% | 6.60x |
| Maurices | 6.39% | 6.04x |
| Dressbarn | 2.55% | 5.13x |
| Old Navy | 4.94% | 4.59x |
| Mens Wearhouse | 3.22% | 3.96x |
| White House Black Market | 2.49% | 3.84x |
| Columbia | 0.27% | 3.65x |
| Aeropostale | 2.19% | 3.65x |
| REI | 0.45% | 3.63x |
| Carhartt | 25.20% | 3.60x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 0.74% | 4.02x |
| Video Content Sites | 0.21% | 3.79x |
| New Jersey Travel Location Cluster | 0.69% | 3.40x |
| Middle East News | 0.42% | 3.21x |
| Home Improvement Contractor | 0.02% | 3.00x |
| Cakes & Sweets | 0.11% | 2.87x |
| Office Furniture Design | 0.03% | 2.86x |
| Australia & New Zealand Media | 0.26% | 2.60x |
| Idaho Cluster | 1.11% | 2.57x |
| Pool Cleaning | 0.11% | 2.53x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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