Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 147.1 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.36% | 2.62x |
| Verizon Wireless Customers | 0.12% | 2.59x |
| Wireless Headphone Researchers | 0.18% | 2.12x |
| Oregon Ducks Fans | 1.65% | 2.06x |
| Work Comes First Travelers | 0.53% | 2.04x |
| Restaurant Supply Shoppers | 0.18% | 2.00x |
| Voice Over Internet Protocol (VoIP) Users | 1.92% | 1.96x |
| Oregon County and Local Fair Visitors | 4.60% | 1.88x |
| Christmas Traditions Researchers | 1.42% | 1.85x |
| Oregon Trip Planners | 3.13% | 1.83x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 2.92% | 8.58x |
| Lane Bryant | 3.17% | 8.04x |
| Maurices | 6.28% | 7.27x |
| Mens Wearhouse | 3.56% | 6.06x |
| Old Navy | 4.44% | 5.61x |
| Carhartt | 16.81% | 5.20x |
| Buckle | 2.71% | 4.99x |
| Victoria's Secret | 3.58% | 4.66x |
| Journeys | 3.68% | 4.61x |
| REI | 0.45% | 4.60x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 0.53% | 4.22x |
| Online Games for Kids | 0.12% | 3.87x |
| Charity Walks | 0.18% | 3.71x |
| Medical Journals | 0.10% | 3.63x |
| Weight Lifting Enthusiasts | 0.18% | 3.58x |
| School Curriculum | 0.20% | 3.50x |
| Private Aviation | 0.12% | 3.36x |
| K-Pop | 0.15% | 3.21x |
| Party Suppliers | 0.08% | 3.14x |
| Bowling | 0.12% | 3.08x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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