Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 392.6 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.12% | 2.59x |
| Home Design Enthusiasts | 0.96% | 2.21x |
| Involved Parents | 2.13% | 2.15x |
| Voice Over Internet Protocol (VoIP) Users | 1.92% | 1.96x |
| Home and Garden TV Fans | 1.22% | 1.93x |
| Online Daters | 2.73% | 1.92x |
| Mother's Day Celebrators | 1.92% | 1.91x |
| Home Custom Bedroom Decorators | 0.46% | 1.84x |
| Custom Home Lighting Shoppers | 0.46% | 1.84x |
| Seasonal Recipe Blog Readers | 1.72% | 1.82x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Maurices.
| Location | Composition | Index |
| Maurices | 15.69% | 3.45x |
| Johnston and Murphy | 0.03% | 3.26x |
| Dressbarn | 6.97% | 3.16x |
| Eddie Bauer | 3.57% | 3.01x |
| Lane Bryant | 8.23% | 3.01x |
| REI | 1.56% | 2.84x |
| Old Navy | 13.59% | 2.83x |
| Mens Wearhouse | 11.36% | 2.78x |
| Columbia | 0.78% | 2.73x |
| Buckle | 8.92% | 2.66x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 0.25% | 6.35x |
| Female Lifestyle Content Readers | 0.46% | 5.99x |
| Arabic News | 0.14% | 5.97x |
| Maps & Navigation | 0.20% | 5.13x |
| Sewing, Embroidery & Fabrics | 0.61% | 4.49x |
| Scrapbooking & Home Art Projects | 0.61% | 4.20x |
| Caribbean Cluster | 0.25% | 3.65x |
| Low Carb Diets | 0.41% | 3.64x |
| School Curriculum | 0.20% | 3.50x |
| K-Pop | 0.15% | 3.21x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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