
Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 206.6 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Retirees.
Interest | Composition | Index |
Retirees | 2.48% | 3.07x |
Philadelphia Trip Planners | 1.98% | 2.70x |
Verizon Wireless Customers | 0.12% | 2.59x |
Seattle Seahawks Fans | 3.09% | 2.36x |
Penn State Nittany Lions Fans | 1.98% | 2.36x |
Michigan Wolverines Fans | 2.35% | 2.34x |
Rapid City Trip Planners | 2.35% | 2.33x |
Nature and Outdoors Book Readers | 1.98% | 2.30x |
Oregon Ducks Fans | 1.98% | 2.30x |
Detroit Red Wings Fans | 2.35% | 2.29x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.
Location | Composition | Index |
Lane Bryant | 6.17% | 7.77x |
Maurices | 10.42% | 7.28x |
Dressbarn | 4.46% | 6.22x |
Eddie Bauer | 2.14% | 5.84x |
Old Navy | 8.10% | 5.61x |
Mens Wearhouse | 6.09% | 5.47x |
Victoria's Secret | 6.88% | 5.10x |
Buckle | 4.40% | 4.96x |
Gymboree | 3.27% | 4.88x |
White House Black Market | 3.99% | 4.86x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Science Education & Resources.
Content Affinity | Composition | Index |
Science Education & Resources | 0.74% | 5.83x |
Recreational Motor Sport Enthusiasts | 0.37% | 5.24x |
Personal Investment & Advisor Researchers | 0.37% | 4.29x |
Upstate New York Travel Cluster | 0.74% | 4.10x |
Memphis News | 0.25% | 3.98x |
High-End Audio | 0.50% | 3.98x |
Power Tools | 0.25% | 3.94x |
Custom Printing | 0.16% | 3.93x |
Healthy Eating Researchers | 0.10% | 3.78x |
Public Policy Media | 0.25% | 3.70x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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