Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 818.1 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 818.1 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 4.35x
Work Comes First Travelers 0.04% 3.32x
Countdown to the Beach Travelers 0.03% 2.97x
Quilting Enthusiasts 3.30% 1.67x
Crochet Enthusiasts 2.99% 1.58x
Knitting Enthusiasts 2.91% 1.49x
Oregon County and Local Fair Visitors 3.28% 1.45x
North West State Fair Visitors 3.48% 1.45x
DIY Upcycle Home Project Planners 3.34% 1.43x
Washington County and Local Fair Visitors 3.23% 1.38x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.34% 7.03x
Dressbarn 5.76% 6.71x
Eddie Bauer 2.55% 5.99x
Buckle 5.73% 5.82x
Mens Wearhouse 9.36% 5.68x
Old Navy 8.72% 5.49x
Zumiez 6.72% 5.48x
Charlotte Russe 4.04% 5.44x
Carhartt 0.57% 5.36x
Gymboree 4.19% 5.31x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 12.87x
Watches & Jewelry 0.02% 12.72x
Sports - Skiing, Snowboarding 0.01% 8.69x
Handyman Tools 0.01% 7.88x
Decoration & Fabric 0.01% 6.04x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.01x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 5.29x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.14x
Fashion & Cosmetics 0.01% 4.85x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 4.61x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female