Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 52.1 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 52.1 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.12% 2.59x
Home-Made Face Mask Researchers 2.51% 2.22x
Quilting Enthusiasts 4.39% 1.95x
Joint Pain Sufferers 3.90% 1.75x
Christmas Decorations Shoppers 4.44% 1.73x
Retired Assisted Living Shoppers 2.99% 1.70x
Crochet Enthusiasts 3.69% 1.69x
Identity Theft Protection Researchers 2.51% 1.68x
Michigan County and Local Fair Visitors 5.08% 1.67x
Knitting Enthusiasts 2.99% 1.65x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.

Location Composition Index
Lane Bryant 5.07% 8.34x
Maurices 7.63% 7.05x
Mens Wearhouse 6.35% 6.54x
Dressbarn 3.47% 6.32x
Old Navy 6.20% 5.80x
Joe's Jeans 0.03% 5.49x
Eddie Bauer 1.24% 5.44x
LL Bean 0.21% 5.29x
Levi Strauss 0.02% 5.24x
Victoria's Secret 4.08% 5.03x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Vaping.

Content Affinity Composition Index
Vaping 0.16% 4.09x
Comedy Content 0.16% 3.81x
Sewing, Embroidery & Quilting 0.48% 3.73x
Custom Gifts 0.27% 3.54x
Canada Culture and Tourism 0.11% 3.25x
Sewing, Embroidery & Fabrics 1.12% 3.16x
Home Improvement Contractor 0.02% 3.00x
Cakes & Sweets 0.37% 2.98x
Humor & Entertainment 0.10% 2.90x
European Museums, Restaurants & Events 0.11% 2.90x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female