Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 853.8 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 853.8 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.04% 3.32x
Quilting Enthusiasts 1.71% 1.69x
Crochet Enthusiasts 1.48% 1.55x
Midwestern Voters 1.41% 1.41x
Backyard Farmers 1.67% 1.40x
Montana and Idaho Trip Planners 1.67% 1.40x
Louisiana Activities Researchers 1.22% 1.37x
Seattle Seahawks Fans 1.97% 1.36x
Green Bay Packers Fans 1.48% 1.36x
Crafting Enthusiasts 1.64% 1.36x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Dressbarn.

Location Composition Index
Dressbarn 5.46% 8.11x
Gymboree 3.31% 7.74x
Lane Bryant 6.12% 7.60x
Eddie Bauer 1.64% 6.91x
Old Navy 7.15% 6.87x
LL Bean 0.49% 6.74x
Aeropostale 3.02% 6.73x
Charlotte Russe 2.19% 6.72x
Columbia 1.23% 6.70x
Chicos 4.44% 6.63x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Canada Travel & Tourism.

Content Affinity Composition Index
Canada Travel & Tourism 0.07% 3.16x
Sewing, Embroidery & Quilting 0.39% 2.46x
Arts & Crafts 0.08% 2.28x
Instagram Management 0.09% 2.22x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.09% 2.22x
Mississippi News 0.64% 2.19x
North Carolina Education 0.96% 2.10x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.05% 2.02x
Homesteading 0.31% 2.02x
Law School Research Cluster 0.07% 2.01x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female