Dstillery Audiences

JO-ANN FABRIC AND CRAFT

Audience Size: 209.8 Thousand Devices

Explore the Jo-Ann Fabric and Craft Audience

Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 209.8 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.

Dstillery Crafted Audiences

INTERESTS

The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.12% 2.59x
Oregon Trip Planners 4.18% 1.90x
North West State Fair Visitors 4.76% 1.79x
Oregon Ducks Fans 2.49% 1.64x
Online Payroll Services Users 3.34% 1.61x
Northeastern Voters 3.12% 1.58x
Oregon County and Local Fair Visitors 4.39% 1.57x
San Francisco Activities Researchers 2.01% 1.52x
San Diego Events Researchers 2.01% 1.52x
COVID Testing Researchers 1.38% 1.51x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.

Location Composition Index
Lane Bryant 3.64% 6.60x
Maurices 6.39% 6.04x
Dressbarn 2.55% 5.13x
Old Navy 4.94% 4.59x
Mens Wearhouse 3.22% 3.96x
White House Black Market 2.49% 3.84x
Columbia 0.27% 3.65x
Aeropostale 2.19% 3.65x
REI 0.45% 3.63x
Carhartt 25.20% 3.60x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 0.74% 4.02x
Video Content Sites 0.21% 3.79x
New Jersey Travel Location Cluster 0.69% 3.40x
Middle East News 0.42% 3.21x
Home Improvement Contractor 0.02% 3.00x
Cakes & Sweets 0.11% 2.87x
Office Furniture Design 0.03% 2.86x
Australia & New Zealand Media 0.26% 2.60x
Idaho Cluster 1.11% 2.57x
Pool Cleaning 0.11% 2.53x
Composition Percentage: The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female