Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 735.1 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 26.42% | 12.47x |
| Oregon County and Local Fair Visitors | 30.88% | 12.33x |
| Oregon Ducks Fans | 18.75% | 9.89x |
| Portland Trail Blazers Fans | 16.25% | 7.06x |
| North West State Fair Visitors | 11.21% | 4.60x |
| Washington County and Local Fair Visitors | 8.84% | 3.99x |
| Seattle Seahawks Fans | 8.69% | 3.83x |
| Montana and Idaho Trip Planners | 7.62% | 3.83x |
| Seattle Trip Planners | 8.43% | 3.77x |
| Christmas Tree Shoppers | 7.75% | 3.72x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 21.20% | 13.67x |
| Maurices | 0.24% | 7.94x |
| Lane Bryant | 6.02% | 6.98x |
| Dressbarn | 4.92% | 6.73x |
| Eddie Bauer | 2.74% | 5.96x |
| Buckle | 6.06% | 5.53x |
| Old Navy | 9.53% | 5.50x |
| Columbia | 0.99% | 5.47x |
| Gymboree | 4.97% | 5.22x |
| Zumiez | 7.04% | 5.14x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 33.90% | 17.16x |
| Pac 12 Sports | 0.30% | 8.09x |
| Southern California Cluster | 0.05% | 7.61x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.07% | 6.62x |
| London Tourism & Events | 0.03% | 4.10x |
| Pacific Northwest Sports & News Cluster | 2.13% | 4.07x |
| Vietnam Cluster | 0.10% | 4.07x |
| Pacific Northwest Information Research Cluster | 5.11% | 3.85x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 3.79x |
| Vancouver British Columbia Research Cluster | 0.05% | 3.66x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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