Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 652.4 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 2.07% | 2.01x |
| Family Adventures Travelers | 0.04% | 1.98x |
| Crochet Enthusiasts | 1.86% | 1.89x |
| Knitting Enthusiasts | 1.50% | 1.60x |
| Embroidery Enthusiasts | 1.90% | 1.54x |
| Louisiana Activities Researchers | 1.28% | 1.52x |
| Young Boomers | 1.26% | 1.48x |
| Oregon Trip Planners | 2.01% | 1.47x |
| Family Tree Enthusiasts | 1.21% | 1.46x |
| Sinus Researchers | 1.22% | 1.42x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 4.97% | 8.97x |
| Lane Bryant | 5.01% | 8.08x |
| Gymboree | 3.28% | 8.02x |
| Old Navy | 6.43% | 7.90x |
| LL Bean | 0.46% | 7.55x |
| Columbia | 0.97% | 7.43x |
| Eddie Bauer | 1.28% | 7.35x |
| Express Outlets | 0.40% | 7.26x |
| Aeropostale | 3.15% | 7.23x |
| Charlotte Russe | 1.92% | 7.22x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.09% | 2.71x |
| Home Printing | 0.06% | 2.66x |
| Sewing, Embroidery & Fabrics | 0.81% | 2.53x |
| Sewing, Embroidery & Quilting | 0.40% | 2.45x |
| Consumer Rewards | 0.08% | 2.23x |
| Pacific Northwest Sports & News Cluster | 0.85% | 2.03x |
| Sports - Golf, Hunting, Fishing | 0.03% | 2.01x |
| Bowling | 0.14% | 2.01x |
| College Greek Life | 0.14% | 1.98x |
| Tattoos & Costumes | 0.03% | 1.97x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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