Explore the Jo-Ann Fabric and Craft Audience
Below you'll find more information about the Jo-Ann Fabric and Craft audience, broken down in different categories based on their digital and physical behaviors. These are 844.2 thousand unique devices whose actions qualify for the Jo-Ann Fabric and Craft audience.
INTERESTS
The Jo-Ann Fabric and Craft audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Jo-Ann Fabric and Craft audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.04% | 3.32x |
| Countdown to the Beach Travelers | 0.03% | 2.97x |
| Quilting Enthusiasts | 3.70% | 2.13x |
| North West State Fair Visitors | 4.13% | 1.92x |
| Knitting Enthusiasts | 3.10% | 1.88x |
| Crochet Enthusiasts | 3.28% | 1.83x |
| Oregon County and Local Fair Visitors | 3.74% | 1.79x |
| Washington County and Local Fair Visitors | 3.62% | 1.76x |
| Oregon Ducks Fans | 2.61% | 1.72x |
| Oregon Trip Planners | 3.21% | 1.68x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Interest attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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APPAREL RETAILERS
The Jo-Ann Fabric and Craft audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Jo-Ann Fabric and Craft audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.65% | 6.98x |
| Dressbarn | 6.26% | 6.65x |
| Eddie Bauer | 2.99% | 5.93x |
| Mens Wearhouse | 9.58% | 5.62x |
| Buckle | 6.34% | 5.59x |
| Old Navy | 10.25% | 5.58x |
| Carhartt | 2.04% | 5.38x |
| Gymboree | 5.37% | 5.32x |
| Charlotte Russe | 4.89% | 5.31x |
| Zumiez | 7.36% | 5.27x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Location attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Jo-Ann Fabric and Craft audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 0.06% | 4.09x |
| Sewing, Embroidery & Quilting | 0.61% | 3.98x |
| Arts & Crafts | 0.13% | 3.76x |
| Sewing, Embroidery & Fabrics | 1.03% | 3.71x |
| Tattoos & Costumes | 0.09% | 3.60x |
| Winnipeg Canada News | 0.04% | 3.51x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 3.25x |
| Local & Travel England - East Midlands | 0.04% | 2.96x |
| Canada Shopping - General Commerce | 0.04% | 2.94x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.91x |
Composition Percentage:
The overlap percentage between the Jo-Ann Fabric and Craft audience and the Content Affinity attribute.
Index: A comparison of the Jo-Ann Fabric and Craft audience to the internet population.
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DEMOGRAPHICS
The Jo-Ann Fabric and Craft audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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