Dstillery Audiences

JOE'S JEANS

Audience Size: 62 Thousand Devices

Explore the Joe's Jeans Audience

Below you'll find more information about the Joe's Jeans audience, broken down in different categories based on their digital and physical behaviors. These are 62 thousand unique devices whose actions qualify for the Joe's Jeans audience.

Dstillery Crafted Audiences

INTERESTS

The Joe's Jeans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Joe's Jeans audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 6.36% 4.40x
New York City Events Researchers 6.30% 4.30x
Symphony Music Enthusiasts 6.10% 4.11x
Venture Capitalists 5.16% 3.65x
Luxury Womens Brands Shoppers 5.69% 3.59x
Santa Monica Trip Planners 6.23% 3.45x
Los Angeles Mass Transit Commuters 5.83% 3.42x
Opera Enthusiasts 4.15% 3.42x
Los Angeles Trip Planners 5.83% 3.37x
San Francisco Trip Planners 4.96% 3.26x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Interest attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Joe's Jeans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Joe's Jeans audience is Calvin Klein.

Location Composition Index
Calvin Klein 50.12% 440.01x
Saint Laurent Paris 23.90% 226.63x
Patagonia 25.29% 172.37x
Kate Spade 28.76% 130.65x
The North Face 33.16% 104.92x
Supreme 2.44% 84.79x
Levi Strauss 10.90% 81.72x
Lorna Jane 6.57% 80.52x
Club Monaco 5.94% 50.44x
Banana Republic 32.23% 48.73x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Location attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Joe's Jeans audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.42% 6.71x
New York City Real Estate Research Cluster 2.48% 6.20x
Job Interview Process 0.67% 5.92x
San Francisco Tourism 0.60% 5.55x
San Francisco Bay Area Cluster 5.02% 5.40x
European Museums, Restaurants & Events 0.94% 5.40x
Fashion Cluster 2.48% 4.45x
Marketing Professionals 0.94% 4.13x
China Cluster 0.47% 4.13x
New York City Education & News Cluster 1.94% 4.08x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Content Affinity attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Joe's Jeans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male