Dstillery Audiences

JOE'S JEANS

Audience Size: 41.3 Thousand Devices

Explore the Joe's Jeans Audience

Below you'll find more information about the Joe's Jeans audience, broken down in different categories based on their digital and physical behaviors. These are 41.3 thousand unique devices whose actions qualify for the Joe's Jeans audience.

Dstillery Crafted Audiences

INTERESTS

The Joe's Jeans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Joe's Jeans audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 10.09% 5.63x
Readers of Chinese Content 8.26% 4.67x
Los Angeles Mass Transit Commuters 11.01% 4.66x
Symphony Music Enthusiasts 9.17% 4.46x
Santa Monica Trip Planners 9.63% 4.26x
Los Angeles Trip Planners 8.72% 3.87x
Romance Movie and TV enthusiasts 8.72% 3.50x
Pre-Measured Grocery Shoppers 7.80% 3.48x
Business Communication Product Researchers 5.96% 3.43x
California Skiers and Snowboarders 6.88% 3.39x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Interest attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Joe's Jeans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Joe's Jeans audience is Calvin Klein.

Location Composition Index
Calvin Klein 15.56% 183.35x
Lorna Jane 15.96% 162.58x
Supreme 2.42% 105.85x
Topshop 8.57% 99.75x
Saint Laurent Paris 14.17% 86.05x
Everlane 1.49% 61.40x
Club Monaco 13.03% 53.22x
Kate Spade 30.48% 52.09x
Patagonia 11.31% 51.60x
Zara 23.65% 49.70x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Location attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Joe's Jeans audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 3.21% 8.14x
Startup Investment 2.29% 7.63x
NYC Tourist Attractions 3.21% 5.91x
Saskatchewan Media & Retail Cluster 0.14% 5.20x
Los Angeles Tourism 3.67% 5.03x
Children's Learning Tools 1.30% 4.25x
Los Angeles News 8.26% 4.00x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.38% 3.96x
Furniture & Home Improvement 1.83% 3.83x
Magic & Games 0.87% 3.80x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Content Affinity attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Joe's Jeans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male