Dstillery Audiences

JOE'S JEANS

Audience Size: 80.2 Thousand Devices

Explore the Joe's Jeans Audience

Below you'll find more information about the Joe's Jeans audience, broken down in different categories based on their digital and physical behaviors. These are 80.2 thousand unique devices whose actions qualify for the Joe's Jeans audience.

Dstillery Crafted Audiences

INTERESTS

The Joe's Jeans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Joe's Jeans audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.31% 5.36x
Venture Capitalists 5.99% 4.74x
Ballet Enthusiasts 7.05% 4.53x
Online Grocery Shoppers 13.77% 4.22x
New York Trip Planners 6.83% 3.86x
Real Estate Decision Makers 11.15% 3.45x
Shared Work Space Researchers 5.57% 3.35x
Luxury Department Store Shoppers 5.36% 3.23x
Los Angeles Trip Planners 5.99% 3.19x
Restaurant Menu Researchers 4.21% 3.19x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Interest attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Joe's Jeans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Joe's Jeans audience is Calvin Klein.

Location Composition Index
Calvin Klein 50.45% 405.45x
Saint Laurent Paris 24.41% 194.26x
Patagonia 26.07% 121.93x
Kate Spade 28.09% 111.81x
The North Face 31.75% 98.30x
Supreme 2.57% 76.01x
Levi Strauss 11.50% 75.77x
Topshop 1.43% 75.48x
Zara 24.28% 65.44x
Lorna Jane 4.98% 59.59x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Location attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Joe's Jeans audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 4.94% 9.54x
NYC Tourist Attractions 6.94% 8.77x
Marketing Professionals 1.89% 7.09x
New York City Education & News Cluster 2.94% 5.49x
Fashion Cluster 2.84% 4.46x
Startup Investment 1.79% 3.99x
Business News & Information Readers 1.89% 3.73x
San Francisco Bay Area Cluster 4.00% 3.62x
Furniture & Home Improvement 2.84% 3.51x
Las Vegas Hotels 2.73% 3.41x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Content Affinity attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Joe's Jeans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male