Dstillery Audiences

JOE'S JEANS

Audience Size: 70.2 Thousand Devices

Explore the Joe's Jeans Audience

Below you'll find more information about the Joe's Jeans audience, broken down in different categories based on their digital and physical behaviors. These are 70.2 thousand unique devices whose actions qualify for the Joe's Jeans audience.

Dstillery Crafted Audiences

INTERESTS

The Joe's Jeans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Joe's Jeans audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 13.29% 6.23x
San Francisco Trip Planners 11.89% 4.86x
Los Angeles Mass Transit Commuters 11.19% 4.46x
Santa Cruz Trip Planners 8.39% 4.25x
Las Vegas Nightlife Researchers 11.19% 4.21x
Los Angeles Activities Researchers 9.09% 3.93x
Santa Monica Trip Planners 11.89% 3.91x
San Francisco Giants Fans 7.69% 3.86x
Project Managers 5.59% 3.51x
Opera Enthusiasts 7.69% 3.49x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Interest attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Joe's Jeans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Joe's Jeans audience is Calvin Klein.

Location Composition Index
Calvin Klein 47.50% 382.82x
Saint Laurent Paris 23.46% 157.25x
Patagonia 27.26% 97.48x
Kate Spade 29.87% 86.60x
Everlane 1.38% 72.84x
The North Face 26.57% 69.41x
Topshop 3.11% 67.75x
Zara 29.06% 67.50x
Supreme 2.70% 67.00x
Levi Strauss 11.95% 57.77x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Location attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Joe's Jeans audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.08% 85.20x
Washington D.C. Hotels 0.07% 74.37x
Home Décor, Furniture, & Decorating 0.07% 37.53x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 26.44x
Canadian Construction & Renovation Research Cluster 0.08% 25.98x
Home Office Products 0.70% 25.80x
Quebec Job Seeker Cluster 0.05% 23.47x
Barcode Site & App Users 0.07% 22.72x
Survey Websites 0.14% 21.56x
Sports - Golf, Hunting, Fishing 0.70% 21.53x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Content Affinity attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Joe's Jeans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male