Dstillery Audiences

JOE'S JEANS

Audience Size: 25.4 Thousand Devices

Explore the Joe's Jeans Audience

Below you'll find more information about the Joe's Jeans audience, broken down in different categories based on their digital and physical behaviors. These are 25.4 thousand unique devices whose actions qualify for the Joe's Jeans audience.

Dstillery Crafted Audiences

INTERESTS

The Joe's Jeans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Joe's Jeans audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 5.51% 4.06x
Los Angeles Mass Transit Commuters 5.32% 3.66x
San Francisco Trip Planners 4.55% 3.47x
Los Angeles Trip Planners 5.42% 3.44x
Luxury Womens Brands Shoppers 4.16% 3.01x
California Skiers and Snowboarders 4.55% 3.00x
Long Beach California Trip Planners 4.64% 2.97x
Santa Monica Trip Planners 4.74% 2.85x
Executive Travelers 3.09% 2.84x
California Trip Planners 3.97% 2.79x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Interest attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Joe's Jeans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Joe's Jeans audience is The North Face.

Location Composition Index
The North Face 30.87% 128.95x
Banana Republic 29.66% 64.13x
Lululemon 13.55% 43.09x
H&M 9.11% 37.07x
Urban Outfitters 8.22% 31.49x
Coach 10.60% 25.97x
Forever 21 7.33% 25.56x
Brooks Brothers 6.96% 16.33x
Gap 10.74% 14.94x
J. Crew 5.18% 14.20x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Location attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Joe's Jeans audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 5.22% 5.78x
Los Angeles Tourism 2.80% 4.40x
Las Vegas Hotels 2.51% 3.91x
Fashion Cluster 1.84% 3.57x
NYC Tourist Attractions 2.22% 3.49x
Furniture & Home Improvement 2.03% 2.68x
Northern California Cluster 1.45% 2.65x
Photography 1.64% 2.28x
India News 1.55% 2.18x
Luxury Sneakers 1.06% 2.08x
Composition Percentage: The overlap percentage between the Joe's Jeans audience and the Content Affinity attribute.
Index: A comparison of the Joe's Jeans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Joe's Jeans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male