Dstillery Audiences

JOHNSTON AND MURPHY

Audience Size: 1.7 Million Devices

Explore the Johnston and Murphy Audience

Below you'll find more information about the Johnston and Murphy audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Johnston and Murphy audience.

Dstillery Crafted Audiences

INTERESTS

The Johnston and Murphy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Johnston and Murphy audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 4.15% 2.66x
Medical Science Researchers 3.32% 2.35x
Yale University Fans 3.48% 2.34x
Landscape Architects 3.48% 2.27x
Ballet Enthusiasts 3.81% 2.26x
Trendy Shoe Shoppers 3.32% 2.23x
Tutoring Resources Researchers 3.32% 2.22x
Commercial Architects and Designers 3.15% 2.21x
Home Custom Bedroom Decorators 2.99% 2.20x
Custom Home Lighting Shoppers 2.99% 2.20x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Interest attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Johnston and Murphy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Johnston and Murphy audience is Topshop.

Location Composition Index
Topshop 1.32% 15.38x
Supreme 0.34% 15.12x
Joe's Jeans 0.64% 13.39x
Ann Taylor 6.40% 13.37x
Abercrombie & Fitch 6.37% 13.26x
Zara 6.25% 13.13x
Club Monaco 3.17% 12.96x
Everlane 0.31% 12.93x
Madewell 5.63% 12.26x
Calvin Klein 1.04% 12.24x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Location attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Johnston and Murphy audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 0.50% 5.50x
Addiction & Recovery Reference 0.50% 5.00x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.14% 4.95x
New England & Ivy League Sports 0.50% 4.87x
Trucks 0.50% 4.56x
New York City Real Estate Research Cluster 1.16% 4.50x
New York City Education & News Cluster 1.00% 4.44x
Design Software 0.50% 4.42x
Office Furniture Design 0.08% 4.18x
Bathrooms & Plumbing 0.33% 3.91x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Content Affinity attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Johnston and Murphy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female