Dstillery Audiences

JOHNSTON AND MURPHY

Audience Size: 1.1 Million Devices

Explore the Johnston and Murphy Audience

Below you'll find more information about the Johnston and Murphy audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Johnston and Murphy audience.

Dstillery Crafted Audiences

INTERESTS

The Johnston and Murphy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Johnston and Murphy audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 3.68% 1.79x
New York City Events Researchers 3.71% 1.78x
Ballet Enthusiasts 3.55% 1.72x
Online Grocery Shoppers 3.99% 1.67x
Luxury Boutique Hotel Researchers 3.87% 1.65x
New York Trip Planners 4.00% 1.65x
Men's Shoe Shoppers 3.70% 1.65x
Broadway Fans 3.31% 1.65x
Venture Capitalists 2.73% 1.63x
Luxury Hotel Guests 3.57% 1.62x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Interest attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Johnston and Murphy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Johnston and Murphy audience is Topshop.

Location Composition Index
Topshop 1.30% 21.97x
Ann Taylor 7.35% 19.00x
Michael Kors 11.08% 17.03x
Abercrombie & Fitch 9.95% 16.74x
Brooks Brothers 9.42% 16.53x
Tommy Bahama 6.88% 15.92x
Hugo Boss 8.03% 15.84x
Club Monaco 2.95% 15.80x
Bonobos 3.39% 15.80x
Kate Spade 6.18% 15.77x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Location attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Johnston and Murphy audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 9.47x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.37x
New York City Real Estate Research Cluster 1.56% 2.13x
Assorted Topics (Television, Origami, Men's Health) 0.02% 2.02x
NYC Tourist Attractions 1.95% 1.99x
Institutional Investing 0.25% 1.89x
Meeting Planning & Hotels 0.11% 1.81x
European Museums, Restaurants & Events 0.42% 1.80x
Local & Travel England - Northern England 0.01% 1.80x
New York City Education & News Cluster 1.06% 1.80x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Content Affinity attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Johnston and Murphy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male