Dstillery Audiences

JOHNSTON AND MURPHY

Audience Size: 359.6 Thousand Devices

Explore the Johnston and Murphy Audience

Below you'll find more information about the Johnston and Murphy audience, broken down in different categories based on their digital and physical behaviors. These are 359.6 thousand unique devices whose actions qualify for the Johnston and Murphy audience.

Dstillery Crafted Audiences

INTERESTS

The Johnston and Murphy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Johnston and Murphy audience is Luxury Boutique Hotel Researchers.

Interest Composition Index
Luxury Boutique Hotel Researchers 3.68% 1.98x
Last Minute Travelers 2.69% 1.90x
Men's Shoe Shoppers 2.81% 1.90x
Real Estate Decision Makers 2.99% 1.89x
Shared Work Space Researchers 2.72% 1.87x
Miami Trip Planners 2.70% 1.84x
Theme Park Researchers 2.40% 1.83x
Luxury Hotel Guests 3.12% 1.82x
Detroit Trip Planners 2.07% 1.82x
Business Travelers 2.14% 1.82x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Interest attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Johnston and Murphy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Johnston and Murphy audience is Topshop.

Location Composition Index
Topshop 1.61% 49.68x
Express Outlets 4.52% 38.46x
White House Black Market 16.07% 33.88x
Bonobos 4.00% 31.32x
Brooks Brothers 16.85% 30.22x
Columbia 5.69% 28.47x
Hugo Boss 12.21% 26.89x
Ralph Lauren 4.13% 24.14x
Abercrombie & Fitch 12.44% 24.08x
Michael Kors 8.88% 23.99x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Location attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Johnston and Murphy audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.03% 3.16x
General Interest 0.04% 3.15x
Franco-African Cluster 0.04% 2.63x
Philanthropy - Nonprofits 0.13% 2.53x
Local & Travel England - East Midlands 0.03% 2.50x
Washington & Northern Virginia 2.54% 2.40x
Lacrosse College Athletics 0.23% 2.35x
Mobile Industry Information 0.21% 2.15x
Retail Industry News 0.16% 2.15x
Theme Park Tourism 1.10% 2.10x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Content Affinity attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Johnston and Murphy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male