Dstillery Audiences

JOHNSTON AND MURPHY

Audience Size: 1.8 Million Devices

Explore the Johnston and Murphy Audience

Below you'll find more information about the Johnston and Murphy audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Johnston and Murphy audience.

Dstillery Crafted Audiences

INTERESTS

The Johnston and Murphy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Johnston and Murphy audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.31% 1.79x
Ballet Enthusiasts 4.26% 1.71x
Online Grocery Shoppers 4.40% 1.70x
Men's Shoe Shoppers 4.10% 1.68x
Real Estate Decision Makers 4.12% 1.67x
New York Trip Planners 4.30% 1.66x
Broadway Fans 3.67% 1.63x
Luxury Boutique Hotel Researchers 3.93% 1.62x
Luxury Hotel Guests 3.96% 1.62x
Restaurant Menu Researchers 3.28% 1.59x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Interest attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Johnston and Murphy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Johnston and Murphy audience is Topshop.

Location Composition Index
Topshop 1.30% 15.46x
Ann Taylor 6.19% 14.13x
Supreme 0.35% 13.43x
Zara 5.82% 13.41x
Abercrombie & Fitch 7.45% 13.04x
Everlane 0.28% 13.04x
Club Monaco 2.87% 12.91x
Joe's Jeans 0.73% 12.87x
Madewell 5.46% 12.68x
Calvin Klein 1.08% 12.55x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Location attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Johnston and Murphy audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.40x
New York City Real Estate Research Cluster 1.26% 2.08x
Retail Industry News 0.19% 2.07x
London Tourism & Events 0.03% 2.04x
NYC Tourist Attractions 1.48% 2.03x
Meeting Planning & Hotels 0.09% 1.98x
Alternative Streaming Services 0.03% 1.93x
New York City Education & News Cluster 0.88% 1.93x
Marketing Professionals 0.47% 1.83x
Home Office Products 0.03% 1.81x
Composition Percentage: The overlap percentage between the Johnston and Murphy audience and the Content Affinity attribute.
Index: A comparison of the Johnston and Murphy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Johnston and Murphy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male