Dstillery Audiences

JOURNEYS

Audience Size: 127.5 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 127.5 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Post COVID-19 Restaurant Reopening Researchers.

Interest Composition Index
Post COVID-19 Restaurant Reopening Researchers 1.92% 2.15x
Verizon Wireless Customers 0.10% 2.14x
T-Mobile Customers 0.10% 2.12x
Burger Enthusiast 4.12% 2.10x
New York Trip Planners 3.02% 1.97x
Santa Monica Trip Planners 4.12% 1.96x
Readers of Korean Content 4.12% 1.91x
Readers of South American Content 3.43% 1.77x
Readers of Colombian Content 3.71% 1.77x
Major Airline Customers 3.16% 1.76x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Zumiez.

Location Composition Index
Zumiez 23.24% 39.53x
Charlotte Russe 2.18% 38.03x
Aeropostale 24.57% 35.40x
Buckle 27.13% 35.39x
Abercrombie & Fitch 1.26% 35.19x
Hollister 16.38% 34.52x
Forever 21 12.71% 33.73x
Express 25.58% 33.20x
Zara 2.94% 32.80x
Express Outlets 3.21% 31.07x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
Peru Media 0.41% 5.39x
RPG Games 0.40% 5.36x
Travel, Food, Fashion & Fitness 0.47% 4.79x
Upstate New York Travel Cluster 1.24% 4.35x
Spain News - Madrid & Seville 0.82% 4.25x
International Travel 0.27% 3.98x
South Africa News Cluster 0.27% 3.98x
Chef & Restaurant Resources 0.09% 3.96x
Horse Racing 0.12% 3.85x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female