Explore the Journeys Audience
Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 127.5 thousand unique devices whose actions qualify for the Journeys audience.
INTERESTS
The Journeys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Journeys audience is Post COVID-19 Restaurant Reopening Researchers.
| Interest | Composition | Index |
| Post COVID-19 Restaurant Reopening Researchers | 1.92% | 2.15x |
| Verizon Wireless Customers | 0.10% | 2.14x |
| T-Mobile Customers | 0.10% | 2.12x |
| Burger Enthusiast | 4.12% | 2.10x |
| New York Trip Planners | 3.02% | 1.97x |
| Santa Monica Trip Planners | 4.12% | 1.96x |
| Readers of Korean Content | 4.12% | 1.91x |
| Readers of South American Content | 3.43% | 1.77x |
| Readers of Colombian Content | 3.71% | 1.77x |
| Major Airline Customers | 3.16% | 1.76x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
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APPAREL RETAILERS
The Journeys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Journeys audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 23.24% | 39.53x |
| Charlotte Russe | 2.18% | 38.03x |
| Aeropostale | 24.57% | 35.40x |
| Buckle | 27.13% | 35.39x |
| Abercrombie & Fitch | 1.26% | 35.19x |
| Hollister | 16.38% | 34.52x |
| Forever 21 | 12.71% | 33.73x |
| Express | 25.58% | 33.20x |
| Zara | 2.94% | 32.80x |
| Express Outlets | 3.21% | 31.07x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.02% | 7.88x |
| Peru Media | 0.41% | 5.39x |
| RPG Games | 0.40% | 5.36x |
| Travel, Food, Fashion & Fitness | 0.47% | 4.79x |
| Upstate New York Travel Cluster | 1.24% | 4.35x |
| Spain News - Madrid & Seville | 0.82% | 4.25x |
| International Travel | 0.27% | 3.98x |
| South Africa News Cluster | 0.27% | 3.98x |
| Chef & Restaurant Resources | 0.09% | 3.96x |
| Horse Racing | 0.12% | 3.85x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
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DEMOGRAPHICS
The Journeys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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