Dstillery Audiences

JOURNEYS

Audience Size: 1.6 Million Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 2.75% 1.48x
Readers of El Salvadoran Content 2.94% 1.47x
Readers of Mexican Content 2.95% 1.41x
Readers of Guatemalan Content 2.70% 1.38x
Readers of Dominican Republic Content 2.63% 1.37x
Readers of Belizean Content 2.80% 1.35x
Readers of Caribbean Content 2.66% 1.34x
Readers of South American Content 2.71% 1.33x
Readers of Puerto Rican Content 2.73% 1.33x
Readers of Panamanian Content 2.62% 1.33x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Zumiez.

Location Composition Index
Zumiez 31.15% 19.11x
Buckle 23.35% 18.80x
Hollister 19.89% 18.55x
Aeropostale 26.50% 18.53x
Express 27.23% 17.33x
American Eagle Outfitters 24.36% 15.78x
Gymboree 18.16% 15.21x
Victoria's Secret 39.60% 14.89x
Charlotte Russe 10.15% 14.65x
The Childrens Place 30.04% 14.56x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
Malaya 0.03% 3.73x
Survey Websites 0.01% 3.42x
Turkey & Iran Cluster 0.06% 2.94x
Franchising 0.04% 2.59x
Texas Off-Roading 0.01% 2.26x
Brazil & Portugal News 0.13% 2.14x
Canada Job Seekers Cluster 0.01% 2.12x
Tattoos & Costumes 0.04% 2.06x
Peru Media 0.21% 2.00x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male