Explore the Journeys Audience
Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 662.8 thousand unique devices whose actions qualify for the Journeys audience.
INTERESTS
The Journeys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Journeys audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 2.01% | 1.52x |
| Readers of Dominican Republic Content | 1.67% | 1.39x |
| Readers of Mexican Content | 1.83% | 1.33x |
| Long Beach California Trip Planners | 2.20% | 1.32x |
| Readers of Caribbean Content | 1.78% | 1.31x |
| Readers of Belizean Content | 1.68% | 1.29x |
| Action Figure and Collectibles Shoppers | 1.59% | 1.28x |
| Personalized Gift Shoppers | 1.68% | 1.28x |
| Sun Protection Shoppers | 1.45% | 1.28x |
| Pandora Jewelry Shoppers | 1.94% | 1.27x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
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APPAREL RETAILERS
The Journeys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Journeys audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 13.26% | 40.76x |
| Hollister | 14.28% | 34.20x |
| Aeropostale | 14.81% | 33.05x |
| Express | 13.40% | 32.03x |
| Zumiez | 20.05% | 29.40x |
| American Eagle Outfitters | 23.05% | 28.58x |
| Everlane | 0.41% | 27.64x |
| Gymboree | 10.80% | 25.25x |
| The Childrens Place | 20.22% | 24.51x |
| Abercrombie & Fitch | 11.23% | 23.59x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Journeys audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.21% | 2.98x |
| Caribbean Cluster | 0.34% | 2.65x |
| Costumes | 0.08% | 2.28x |
| Visa & Immigration | 0.13% | 2.19x |
| Law School Research Cluster | 0.07% | 2.13x |
| Health & Safety Compliance | 0.06% | 1.99x |
| Spanish Lifestyle & Health | 0.08% | 1.94x |
| Russia Cluster | 0.08% | 1.90x |
| Cheerleading | 0.14% | 1.88x |
| Luxury Sneakers | 0.94% | 1.84x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
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DEMOGRAPHICS
The Journeys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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