Dstillery Audiences

JOURNEYS

Audience Size: 146.6 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 146.6 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.14x
T-Mobile Customers 0.10% 2.12x
Readers of Argentinian Content 3.15% 1.85x
Readers of South American Content 3.00% 1.66x
Readers of Mexican Content 3.31% 1.63x
Readers of Honduran Content 2.92% 1.61x
French Language Learners 2.80% 1.57x
Readers of Costa Rican Content 3.11% 1.56x
K12 Education Resource Researchers 2.61% 1.50x
Government Student Loan Researchers 2.80% 1.49x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.26% 59.42x
Abercrombie & Fitch 1.69% 34.18x
Zumiez 23.92% 33.49x
Charlotte Russe 2.27% 31.67x
Buckle 27.51% 31.01x
Aeropostale 25.40% 30.92x
Hollister 17.31% 30.45x
Express 25.45% 27.07x
Victoria's Secret 35.64% 26.42x
Forever 21 12.37% 26.26x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
Startup Investment 0.16% 4.27x
Chef & Restaurant Resources 0.09% 3.96x
Horse Racing 0.12% 3.85x
Learning & Development Products 0.08% 3.57x
Fire Fighting 0.08% 3.53x
Comedy Content 0.12% 3.43x
Dental Health 0.09% 3.23x
Lacrosse College Athletics 0.12% 3.18x
Data Centers 0.08% 3.15x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female