Explore the Journeys Audience
Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 954.9 thousand unique devices whose actions qualify for the Journeys audience.
INTERESTS
The Journeys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Journeys audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.01% | 15.89x |
| Getting Off the Grid Travelers | 0.01% | 11.99x |
| Family Adventures Travelers | 0.01% | 9.35x |
| Countdown to the Beach Travelers | 0.01% | 1.49x |
| Water Park Visitors | 2.01% | 1.40x |
| Republicans | 1.34% | 1.38x |
| Penn State Nittany Lions Fans | 1.25% | 1.32x |
| Pittsburgh Pirates Fans | 1.52% | 1.30x |
| Teen Girl Clothing Shoppers | 2.10% | 1.27x |
| Cleveland Indians Fans | 1.42% | 1.27x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
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APPAREL RETAILERS
The Journeys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Journeys audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 13.09% | 21.80x |
| Aeropostale | 14.70% | 20.91x |
| Hollister | 12.08% | 20.33x |
| Zumiez | 19.69% | 19.03x |
| American Eagle Outfitters | 23.67% | 18.65x |
| Express | 16.44% | 18.62x |
| Topshop | 1.00% | 17.97x |
| Abercrombie & Fitch | 10.35% | 17.66x |
| Victoria's Secret | 25.91% | 16.30x |
| Gymboree | 10.37% | 16.06x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Journeys audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 22.99x |
| Handyman Tools | 0.02% | 14.37x |
| Watches & Jewelry | 0.01% | 13.75x |
| Local & Travel England - North Midlands | 0.02% | 8.04x |
| Home Décor, Furniture, & Decorating | 0.01% | 7.51x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 7.19x |
| Quinceanera Planning | 0.02% | 6.67x |
| Environmental Conservation | 0.01% | 6.25x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 5.52x |
| Flags & Trump | 0.03% | 4.89x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
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DEMOGRAPHICS
The Journeys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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