Dstillery Audiences

JOURNEYS

Audience Size: 1.2 Million Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.14x
T-Mobile Customers 0.10% 2.12x
Readers of Korean Content 4.53% 1.43x
Anime Fans 2.79% 1.40x
Readers of Argentinian Content 2.77% 1.35x
Online Content Creators 1.10% 1.34x
World Cup Apparel Shoppers 2.85% 1.33x
Dungeons and Dragons Fans 4.12% 1.32x
Work Visa Researchers 1.52% 1.32x
Readers of Honduran Content 2.80% 1.32x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.14% 11.45x
Zumiez 25.77% 9.60x
Buckle 33.47% 9.56x
Charlotte Russe 2.33% 9.09x
Aeropostale 27.61% 9.08x
Hollister 19.87% 9.03x
Abercrombie & Fitch 1.82% 8.64x
Express 27.66% 7.99x
Victoria's Secret 40.26% 7.75x
American Eagle Outfitters 22.07% 7.73x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
Mail Order Food 0.05% 5.24x
Chef & Restaurant Resources 0.09% 3.96x
Fire Fighting 0.04% 3.81x
Art News & Products 0.02% 3.70x
Malaya 0.04% 3.70x
Feminism 0.03% 3.62x
Hobby Vehicles 0.02% 3.19x
Bridal Fashion 0.02% 3.13x
Police Gear 0.02% 3.01x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female