Dstillery Audiences

JOURNEYS

Audience Size: 247.2 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 247.2 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.14x
T-Mobile Customers 0.10% 2.12x
Wireless Headphone Researchers 0.10% 1.63x
International Womens Day Researchers 1.84% 1.63x
Patriotic Party Decoration Shoppers 1.84% 1.59x
Halloween Decorations Shoppers 2.45% 1.58x
Discount Womens Shoes Shoppers 1.13% 1.57x
Spooky Season Halloween Consumers 2.39% 1.55x
Restaurant Supply Shoppers 0.13% 1.55x
Online Alcohol Shoppers 1.19% 1.53x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Buckle.

Location Composition Index
Buckle 27.74% 50.98x
Charlotte Russe 4.39% 48.87x
Hollister 14.95% 45.87x
Aeropostale 22.79% 45.23x
Express 22.72% 39.61x
Victoria's Secret 30.00% 38.96x
Abercrombie & Fitch 2.65% 37.84x
Forever 21 10.41% 35.24x
American Eagle Outfitters 17.11% 34.88x
Zumiez 22.79% 33.25x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
Accounting 0.13% 6.38x
Bowling 0.19% 5.35x
Law School 0.10% 4.35x
Chef & Restaurant Resources 0.09% 3.96x
Healthcare - Doctors & Diagnosis 0.07% 3.64x
Ancestry & Memorial Researchers 0.13% 3.13x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.10x
New England Universities 0.06% 2.99x
Arabic News 0.07% 2.94x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male