Explore the Journeys Audience
Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Journeys audience.
INTERESTS
The Journeys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Journeys audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.49x |
| Readers of Dominican Republic Content | 2.42% | 1.33x |
| Readers of Cuban Content | 2.08% | 1.31x |
| Action Movie and TV Enthusiasts | 2.91% | 1.29x |
| Readers of Caribbean Content | 2.50% | 1.25x |
| Readers of Belizean Content | 2.39% | 1.24x |
| Readers of Honduran Content | 2.17% | 1.22x |
| Scifi Movie and TV Enthusiasts | 2.85% | 1.21x |
| Readers of Mexican Content | 2.22% | 1.18x |
| Readers of Colombian Content | 2.15% | 1.17x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
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APPAREL RETAILERS
The Journeys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Journeys audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.42% | 16.98x |
| Charlotte Russe | 13.65% | 16.12x |
| Aeropostale | 16.48% | 15.95x |
| Abercrombie & Fitch | 8.93% | 15.64x |
| American Eagle Outfitters | 22.97% | 15.45x |
| Zumiez | 20.13% | 15.30x |
| Supreme | 0.40% | 15.20x |
| Hollister | 12.32% | 15.19x |
| Express | 16.87% | 14.76x |
| Uniqlo | 4.12% | 14.47x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Journeys audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.03% | 4.89x |
| Scientology | 0.02% | 3.68x |
| Local & Travel England - East Midlands | 0.04% | 2.44x |
| Apartment & Community Real Estate Researchers | 0.06% | 2.35x |
| Cuba & Mexico Media | 0.10% | 2.32x |
| Beach & Intimate Wear | 0.07% | 2.07x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.97x |
| Upstate New York State Athletics | 0.02% | 1.89x |
| Greece Cluster | 0.02% | 1.86x |
| Active Lifestyle Enthusiasts | 0.01% | 1.86x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
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DEMOGRAPHICS
The Journeys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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