Explore the Journeys Audience
Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 198.4 thousand unique devices whose actions qualify for the Journeys audience.
INTERESTS
The Journeys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Journeys audience is St. Louis Cardinals Fans.
| Interest | Composition | Index |
| St. Louis Cardinals Fans | 1.52% | 1.67x |
| UConn Huskies Fans | 1.31% | 1.60x |
| Caribbean Trip Planners | 1.76% | 1.49x |
| Cininnati Reds Fans | 1.52% | 1.48x |
| Minnesota Twins Fans | 1.43% | 1.45x |
| Minnesota Timberwolves Fans | 1.47% | 1.43x |
| Cleveland Indians Fans | 1.31% | 1.41x |
| Shared Work Space Researchers | 1.21% | 1.40x |
| Readers of Nicaraguan Content | 1.75% | 1.40x |
| New York Knicks Fans | 1.45% | 1.39x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
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APPAREL RETAILERS
The Journeys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Journeys audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 14.99% | 95.04x |
| Hollister | 11.50% | 91.62x |
| Abercrombie & Fitch | 9.64% | 71.58x |
| Zumiez | 16.45% | 69.77x |
| American Eagle Outfitters | 26.77% | 67.06x |
| Express | 12.37% | 66.43x |
| Aeropostale | 16.28% | 58.50x |
| Eddie Bauer | 5.29% | 56.05x |
| Levi Strauss | 3.81% | 53.05x |
| H&M | 11.31% | 46.58x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Journeys audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.79% | 2.56x |
| Central & South American News | 0.19% | 2.41x |
| Missouri News Content Cluster | 0.96% | 2.28x |
| North Dakota Cluster | 0.56% | 2.26x |
| LGBTQ Advocacy | 0.93% | 2.24x |
| New York City Education & News Cluster | 0.89% | 2.14x |
| Rhode Island Cluster | 0.29% | 2.11x |
| Mobile Phone Networks | 0.36% | 1.91x |
| Minnesota Community Business Cluster | 0.49% | 1.90x |
| New York City Family & Activity Cluster | 0.87% | 1.90x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
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DEMOGRAPHICS
The Journeys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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