Dstillery Audiences

JOURNEYS

Audience Size: 510.9 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 510.9 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.14x
T-Mobile Customers 0.10% 2.12x
Gamers 3.66% 1.68x
Video Gamers 3.66% 1.59x
iPhone Users 2.08% 1.58x
Video and Computer Gaming Enthusiasts 3.16% 1.56x
Property and Facility Managers 2.89% 1.54x
Online Thesaurus Users 3.39% 1.52x
PokemonGo Fans 3.74% 1.52x
Military Benefits Researchers 2.24% 1.51x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.11% 20.15x
Buckle 32.78% 19.00x
Aeropostale 26.33% 18.05x
Charlotte Russe 2.17% 18.04x
Zumiez 24.10% 17.84x
Hollister 18.44% 17.76x
Abercrombie & Fitch 1.62% 17.36x
Express 25.63% 15.47x
American Eagle Outfitters 20.90% 15.20x
Victoria's Secret 38.54% 15.15x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
New England Universities 0.13% 4.49x
Chef & Restaurant Resources 0.09% 3.96x
Poland Cluster 0.12% 3.60x
Alaska Cluster 0.09% 3.50x
Motorsports 0.07% 3.42x
Florida College Athletics 0.15% 3.42x
Maps & Navigation 0.13% 3.40x
Teen Hair 0.12% 2.92x
Instagram Management 0.02% 2.85x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female