Explore the Journeys Audience
Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Journeys audience.
INTERESTS
The Journeys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Journeys audience is PlayStation Enthusiasts.
| Interest | Composition | Index |
| PlayStation Enthusiasts | 4.15% | 1.43x |
| Nintendo Enthusiasts | 3.54% | 1.41x |
| Hookah Shoppers | 3.34% | 1.40x |
| Video Game Shoppers | 3.87% | 1.40x |
| Action Figure and Collectibles Shoppers | 3.47% | 1.39x |
| Readers of Hispanic Content | 2.64% | 1.39x |
| Gamers | 3.48% | 1.39x |
| Smartphone Case Shoppers | 3.32% | 1.35x |
| WWE and Pro Wrestling Fans | 2.69% | 1.35x |
| Detroit Pistons Fans | 2.64% | 1.35x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Curious about what else the Journeys audience is interested in?
Sign Up
APPAREL RETAILERS
The Journeys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Journeys audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 31.99% | 20.80x |
| Buckle | 24.80% | 20.67x |
| Aeropostale | 27.11% | 20.06x |
| Hollister | 20.18% | 19.93x |
| Express | 27.87% | 18.91x |
| American Eagle Outfitters | 22.82% | 17.33x |
| Gymboree | 18.26% | 16.59x |
| Victoria's Secret | 40.49% | 15.98x |
| Charlotte Russe | 8.39% | 15.84x |
| The Childrens Place | 30.75% | 15.77x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Want to find more of the Journeys audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.02% | 7.88x |
| Scotland Travel | 0.05% | 6.01x |
| Home Office Products | 0.03% | 3.46x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.29x |
| Teaching Abroad | 0.02% | 3.08x |
| Canada Tax and Finance Research Cluster | 0.02% | 2.54x |
| Local & Travel England - Northern England | 0.02% | 2.39x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.29x |
| Instagram Management | 0.02% | 2.28x |
| Southern California Tourism | 0.24% | 2.14x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Want to see more of the Content Affinities the Journeys audience visits?
Sign Up
DEMOGRAPHICS
The Journeys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Journeys audience?
Sign Up