Dstillery Audiences

JOURNEYS

Audience Size: 662.8 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 662.8 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 2.01% 1.52x
Readers of Dominican Republic Content 1.67% 1.39x
Readers of Mexican Content 1.83% 1.33x
Long Beach California Trip Planners 2.20% 1.32x
Readers of Caribbean Content 1.78% 1.31x
Readers of Belizean Content 1.68% 1.29x
Action Figure and Collectibles Shoppers 1.59% 1.28x
Personalized Gift Shoppers 1.68% 1.28x
Sun Protection Shoppers 1.45% 1.28x
Pandora Jewelry Shoppers 1.94% 1.27x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 13.26% 40.76x
Hollister 14.28% 34.20x
Aeropostale 14.81% 33.05x
Express 13.40% 32.03x
Zumiez 20.05% 29.40x
American Eagle Outfitters 23.05% 28.58x
Everlane 0.41% 27.64x
Gymboree 10.80% 25.25x
The Childrens Place 20.22% 24.51x
Abercrombie & Fitch 11.23% 23.59x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.21% 2.98x
Caribbean Cluster 0.34% 2.65x
Costumes 0.08% 2.28x
Visa & Immigration 0.13% 2.19x
Law School Research Cluster 0.07% 2.13x
Health & Safety Compliance 0.06% 1.99x
Spanish Lifestyle & Health 0.08% 1.94x
Russia Cluster 0.08% 1.90x
Cheerleading 0.14% 1.88x
Luxury Sneakers 0.94% 1.84x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female