Dstillery Audiences

JOURNEYS

Audience Size: 254 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 254 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Food Delivery Service Users.

Interest Composition Index
Food Delivery Service Users 0.17% 2.67x
Verizon Wireless Customers 0.10% 2.14x
T-Mobile Customers 0.10% 2.12x
iPhone Users 2.22% 1.59x
Readers of El Salvadoran Content 3.22% 1.56x
Christmas Tree Shoppers 2.48% 1.55x
Easter Decorations and Candy Shoppers 3.00% 1.55x
Sushi Lovers 3.00% 1.55x
Home Interior Design Enthusiasts 2.39% 1.54x
Nintendo Enthusiasts 3.48% 1.53x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.33% 77.76x
Zumiez 22.35% 42.02x
Aeropostale 23.33% 38.56x
Buckle 25.21% 37.79x
Hollister 15.14% 37.67x
Abercrombie & Fitch 1.67% 37.11x
Charlotte Russe 1.89% 34.36x
Express 22.61% 32.62x
Victoria's Secret 32.43% 32.41x
American Eagle Outfitters 20.36% 31.09x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
Poland Cluster 0.17% 5.49x
Work Productivity 0.09% 3.94x
Website Launchers 0.12% 3.92x
Fire Fighting 0.09% 3.74x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.22% 3.52x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.09% 3.51x
Grocery & Food Service 0.09% 3.43x
Chef & Restaurant Resources 0.09% 3.33x
Assorted Topics (Car News, Animals, Viral Media) 0.22% 3.33x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female