Dstillery Audiences

JOURNEYS

Audience Size: 1.5 Million Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is PlayStation Enthusiasts.

Interest Composition Index
PlayStation Enthusiasts 4.15% 1.43x
Nintendo Enthusiasts 3.54% 1.41x
Hookah Shoppers 3.34% 1.40x
Video Game Shoppers 3.87% 1.40x
Action Figure and Collectibles Shoppers 3.47% 1.39x
Readers of Hispanic Content 2.64% 1.39x
Gamers 3.48% 1.39x
Smartphone Case Shoppers 3.32% 1.35x
WWE and Pro Wrestling Fans 2.69% 1.35x
Detroit Pistons Fans 2.64% 1.35x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Zumiez.

Location Composition Index
Zumiez 31.99% 20.80x
Buckle 24.80% 20.67x
Aeropostale 27.11% 20.06x
Hollister 20.18% 19.93x
Express 27.87% 18.91x
American Eagle Outfitters 22.82% 17.33x
Gymboree 18.26% 16.59x
Victoria's Secret 40.49% 15.98x
Charlotte Russe 8.39% 15.84x
The Childrens Place 30.75% 15.77x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
Scotland Travel 0.05% 6.01x
Home Office Products 0.03% 3.46x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.29x
Teaching Abroad 0.02% 3.08x
Canada Tax and Finance Research Cluster 0.02% 2.54x
Local & Travel England - Northern England 0.02% 2.39x
Texas Sporting & Outdoors Cluster 0.02% 2.29x
Instagram Management 0.02% 2.28x
Southern California Tourism 0.24% 2.14x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male