Dstillery Audiences

JOURNEYS

Audience Size: 954.9 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 954.9 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 15.89x
Getting Off the Grid Travelers 0.01% 11.99x
Family Adventures Travelers 0.01% 9.35x
Countdown to the Beach Travelers 0.01% 1.49x
Water Park Visitors 2.01% 1.40x
Republicans 1.34% 1.38x
Penn State Nittany Lions Fans 1.25% 1.32x
Pittsburgh Pirates Fans 1.52% 1.30x
Teen Girl Clothing Shoppers 2.10% 1.27x
Cleveland Indians Fans 1.42% 1.27x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 13.09% 21.80x
Aeropostale 14.70% 20.91x
Hollister 12.08% 20.33x
Zumiez 19.69% 19.03x
American Eagle Outfitters 23.67% 18.65x
Express 16.44% 18.62x
Topshop 1.00% 17.97x
Abercrombie & Fitch 10.35% 17.66x
Victoria's Secret 25.91% 16.30x
Gymboree 10.37% 16.06x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 22.99x
Handyman Tools 0.02% 14.37x
Watches & Jewelry 0.01% 13.75x
Local & Travel England - North Midlands 0.02% 8.04x
Home Décor, Furniture, & Decorating 0.01% 7.51x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 7.19x
Quinceanera Planning 0.02% 6.67x
Environmental Conservation 0.01% 6.25x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 5.52x
Flags & Trump 0.03% 4.89x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female