Dstillery Audiences

JOURNEYS

Audience Size: 160.9 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 160.9 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.14x
T-Mobile Customers 0.10% 2.12x
Pantry Recipes Researchers 1.74% 1.90x
Shelf-Stable Food Content Readers 1.87% 1.87x
Restaurant Supply Shoppers 0.27% 1.78x
North East State Fair Visitors 4.01% 1.74x
Holiday Season Department Store Deal Shoppers 3.34% 1.70x
Poker Card Game Hobbyists 4.01% 1.64x
Call of Duty Enthusiasts 4.28% 1.63x
Shoe Shoppers 3.48% 1.63x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Zumiez.

Location Composition Index
Zumiez 24.09% 32.57x
Charlotte Russe 2.18% 30.54x
Abercrombie & Fitch 1.32% 30.14x
Buckle 28.62% 29.54x
Aeropostale 25.55% 29.50x
Hollister 18.11% 29.14x
Express 26.85% 27.14x
Forever 21 12.72% 26.35x
Express Outlets 3.52% 25.84x
Zara 2.89% 25.60x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
Accounting 0.31% 5.57x
RPG Games 0.40% 5.36x
Teen Hair 0.40% 5.18x
Upstate New York Travel Cluster 1.34% 4.40x
Chef & Restaurant Resources 0.09% 3.96x
Horse Racing 0.12% 3.85x
Florida College Athletics 0.21% 3.67x
Fire Fighting 0.08% 3.53x
Comedy Content 0.12% 3.43x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female