Explore the Journeys Audience
Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Journeys audience.
INTERESTS
The Journeys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Journeys audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 2.99% | 1.42x |
| Readers of Honduran Content | 2.75% | 1.39x |
| Los Angeles Mass Transit Commuters | 3.20% | 1.36x |
| Anime Fans | 3.46% | 1.36x |
| Retail Job Seekers | 2.95% | 1.35x |
| Santa Monica Trip Planners | 3.02% | 1.34x |
| PokemonGo Fans | 3.59% | 1.34x |
| Hookah Shoppers | 3.28% | 1.33x |
| Colombia Trip Planners | 2.76% | 1.33x |
| Los Angeles Trip Planners | 2.98% | 1.33x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Curious about what else the Journeys audience is interested in?
Sign Up
APPAREL RETAILERS
The Journeys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Journeys audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 26.08% | 17.42x |
| Hollister | 16.47% | 17.39x |
| Aeropostale | 22.64% | 17.26x |
| Buckle | 19.10% | 16.57x |
| Express | 22.49% | 16.07x |
| American Eagle Outfitters | 24.39% | 14.93x |
| Topshop | 1.28% | 14.89x |
| Charlotte Russe | 12.55% | 14.59x |
| Abercrombie & Fitch | 6.84% | 14.24x |
| Joe's Jeans | 0.68% | 14.15x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Want to find more of the Journeys audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Journeys audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.03% | 4.89x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 2.73x |
| Illinois College Sports | 0.06% | 2.64x |
| Turkey & Iran Cluster | 0.04% | 2.38x |
| Office Furniture Design | 0.05% | 2.35x |
| Canadian Universities | 0.02% | 2.24x |
| Vietnam Cluster | 0.06% | 2.23x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.21x |
| Upstate New York State Athletics | 0.03% | 2.20x |
| London Tourism | 0.02% | 2.16x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Want to see more of the Content Affinities the Journeys audience visits?
Sign Up
DEMOGRAPHICS
The Journeys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Journeys audience?
Sign Up