Dstillery Audiences

JOURNEYS

Audience Size: 622.9 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 622.9 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.14x
T-Mobile Customers 0.10% 2.12x
Readers of Tamil Content 3.28% 1.63x
Readers of Korean Content 4.50% 1.56x
Holiday Season Department Store Deal Shoppers 2.84% 1.50x
Retail Job Seekers 2.50% 1.47x
Winter Apparel Shoppers 2.55% 1.45x
Drawing Enthusiasts 3.98% 1.45x
Las Vegas Nightlife Researchers 2.90% 1.44x
Masters in Management Researchers 2.90% 1.40x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.18% 24.10x
Zumiez 23.29% 17.00x
Buckle 29.25% 16.81x
Charlotte Russe 2.17% 16.80x
Aeropostale 23.87% 15.73x
Hollister 17.12% 15.65x
Abercrombie & Fitch 1.61% 15.36x
Express 23.49% 13.44x
Victoria's Secret 34.40% 13.24x
Express Outlets 3.79% 13.00x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
Feminism 0.06% 4.28x
Canada Culture and Tourism 0.06% 4.28x
Arabic News 0.11% 4.26x
Parenting & Children's Activities 0.08% 4.00x
Chef & Restaurant Resources 0.09% 3.96x
English as a Second Language 0.04% 3.82x
Free Online Game Players 0.04% 3.38x
Canadian Lifestyle 0.06% 3.36x
Marketing Professionals 0.07% 2.91x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female