Dstillery Audiences

JOURNEYS

Audience Size: 471.2 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 471.2 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 1.44% 1.58x
Caribbean Trip Planners 2.07% 1.53x
New York City Events Researchers 2.05% 1.50x
Readers of Caribbean Content 2.29% 1.48x
Hip Hop Fans 1.89% 1.47x
Readers of Dominican Republic Content 2.13% 1.47x
Colombia Trip Planners 2.30% 1.46x
Ballet Enthusiasts 1.96% 1.45x
Readers of Jamaican Content 1.48% 1.44x
Reggaeton Fans 2.49% 1.42x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 14.18% 53.32x
Hollister 13.35% 52.12x
Everlane 0.45% 41.30x
Zumiez 17.42% 40.94x
Express 13.37% 39.34x
Aeropostale 16.46% 37.81x
American Eagle Outfitters 25.57% 34.68x
Levi Strauss 4.40% 33.04x
Eddie Bauer 5.38% 30.81x
Abercrombie & Fitch 12.31% 29.51x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.04% 2.87x
Memphis News 0.19% 2.75x
Institutional Investing 0.17% 2.56x
Illinois Education 0.14% 2.44x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 2.32x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.28x
Caribbean Cluster 0.27% 2.25x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.25x
LGBTQ Advocacy 0.98% 2.25x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 2.19x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female