Dstillery Audiences

JOURNEYS

Audience Size: 1.3 Million Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 2.14x
T-Mobile Customers 0.10% 2.12x
Burger Enthusiast 0.10% 1.87x
Teen Girl Clothing Shoppers 3.56% 1.59x
The Sims Video Game Fans 3.77% 1.58x
Blu-ray & DVD Movie Shoppers 3.10% 1.58x
Anime Fans 3.30% 1.56x
Teen Content Readers 2.48% 1.55x
Pokemon Enthusiasts 3.82% 1.52x
Sci-Fi Show Watchers 3.10% 1.52x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.13% 24.53x
Buckle 26.73% 24.49x
Zumiez 33.10% 24.27x
Aeropostale 28.15% 23.50x
Hollister 20.55% 23.38x
Express 29.25% 21.58x
Abercrombie & Fitch 1.92% 20.61x
Charlotte Russe 5.77% 19.86x
American Eagle Outfitters 22.99% 19.42x
Gymboree 18.37% 19.39x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 0.21% 7.99x
Quinceanera Planning 0.02% 7.88x
Pac 12 Sports 0.15% 5.44x
Cub & Girl Scouts 0.15% 3.75x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 3.65x
Motorcycle Racing Researchers 0.15% 3.37x
Hobby Vehicles 0.21% 3.25x
Auto Tires & Parts Repair Researchers 0.26% 3.19x
Teaching Abroad 0.02% 3.08x
Instagram Management 0.02% 2.85x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male