Dstillery Audiences

JOURNEYS

Audience Size: 198.4 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 198.4 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 1.52% 1.67x
UConn Huskies Fans 1.31% 1.60x
Caribbean Trip Planners 1.76% 1.49x
Cininnati Reds Fans 1.52% 1.48x
Minnesota Twins Fans 1.43% 1.45x
Minnesota Timberwolves Fans 1.47% 1.43x
Cleveland Indians Fans 1.31% 1.41x
Shared Work Space Researchers 1.21% 1.40x
Readers of Nicaraguan Content 1.75% 1.40x
New York Knicks Fans 1.45% 1.39x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 14.99% 95.04x
Hollister 11.50% 91.62x
Abercrombie & Fitch 9.64% 71.58x
Zumiez 16.45% 69.77x
American Eagle Outfitters 26.77% 67.06x
Express 12.37% 66.43x
Aeropostale 16.28% 58.50x
Eddie Bauer 5.29% 56.05x
Levi Strauss 3.81% 53.05x
H&M 11.31% 46.58x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.79% 2.56x
Central & South American News 0.19% 2.41x
Missouri News Content Cluster 0.96% 2.28x
North Dakota Cluster 0.56% 2.26x
LGBTQ Advocacy 0.93% 2.24x
New York City Education & News Cluster 0.89% 2.14x
Rhode Island Cluster 0.29% 2.11x
Mobile Phone Networks 0.36% 1.91x
Minnesota Community Business Cluster 0.49% 1.90x
New York City Family & Activity Cluster 0.87% 1.90x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male