Dstillery Audiences

JOURNEYS

Audience Size: 1.3 Million Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 2.99% 1.42x
Readers of Honduran Content 2.75% 1.39x
Los Angeles Mass Transit Commuters 3.20% 1.36x
Anime Fans 3.46% 1.36x
Retail Job Seekers 2.95% 1.35x
Santa Monica Trip Planners 3.02% 1.34x
PokemonGo Fans 3.59% 1.34x
Hookah Shoppers 3.28% 1.33x
Colombia Trip Planners 2.76% 1.33x
Los Angeles Trip Planners 2.98% 1.33x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Zumiez.

Location Composition Index
Zumiez 26.08% 17.42x
Hollister 16.47% 17.39x
Aeropostale 22.64% 17.26x
Buckle 19.10% 16.57x
Express 22.49% 16.07x
American Eagle Outfitters 24.39% 14.93x
Topshop 1.28% 14.89x
Charlotte Russe 12.55% 14.59x
Abercrombie & Fitch 6.84% 14.24x
Joe's Jeans 0.68% 14.15x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.03% 4.89x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 2.73x
Illinois College Sports 0.06% 2.64x
Turkey & Iran Cluster 0.04% 2.38x
Office Furniture Design 0.05% 2.35x
Canadian Universities 0.02% 2.24x
Vietnam Cluster 0.06% 2.23x
Texas Sporting & Outdoors Cluster 0.03% 2.21x
Upstate New York State Athletics 0.03% 2.20x
London Tourism 0.02% 2.16x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female