Dstillery Audiences

JOURNEYS

Audience Size: 760.6 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 760.6 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 15.89x
Getting Off the Grid Travelers 0.01% 11.99x
Family Adventures Travelers 0.01% 9.35x
Republicans 3.05% 1.75x
Pittsburgh Pirates Fans 3.02% 1.67x
Water Park Visitors 3.23% 1.58x
Penn State Nittany Lions Fans 2.45% 1.55x
Countdown to the Beach Travelers 0.01% 1.49x
Sports Memorabilia Shoppers 3.30% 1.46x
St. Louis Cardinals Fans 2.75% 1.46x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 13.36% 24.55x
Aeropostale 14.37% 23.01x
Hollister 12.76% 22.59x
Express 15.06% 20.07x
Zumiez 19.81% 20.00x
American Eagle Outfitters 23.60% 19.07x
Topshop 0.85% 17.69x
Gymboree 10.43% 17.63x
Abercrombie & Fitch 11.15% 17.11x
The Childrens Place 18.60% 16.67x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 22.99x
Watches & Jewelry 0.01% 13.75x
Decoration & Fabric 0.03% 10.07x
Barcode Site & App Users 0.03% 8.24x
Local & Travel England - North Midlands 0.02% 8.04x
Home Décor, Furniture, & Decorating 0.01% 7.51x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 7.19x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 7.19x
Environmental Conservation 0.01% 6.25x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 5.52x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male