Dstillery Audiences

JOURNEYS

Audience Size: 1 Million Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.49x
Readers of Dominican Republic Content 2.42% 1.33x
Readers of Cuban Content 2.08% 1.31x
Action Movie and TV Enthusiasts 2.91% 1.29x
Readers of Caribbean Content 2.50% 1.25x
Readers of Belizean Content 2.39% 1.24x
Readers of Honduran Content 2.17% 1.22x
Scifi Movie and TV Enthusiasts 2.85% 1.21x
Readers of Mexican Content 2.22% 1.18x
Readers of Colombian Content 2.15% 1.17x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Topshop.

Location Composition Index
Topshop 1.42% 16.98x
Charlotte Russe 13.65% 16.12x
Aeropostale 16.48% 15.95x
Abercrombie & Fitch 8.93% 15.64x
American Eagle Outfitters 22.97% 15.45x
Zumiez 20.13% 15.30x
Supreme 0.40% 15.20x
Hollister 12.32% 15.19x
Express 16.87% 14.76x
Uniqlo 4.12% 14.47x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.03% 4.89x
Scientology 0.02% 3.68x
Local & Travel England - East Midlands 0.04% 2.44x
Apartment & Community Real Estate Researchers 0.06% 2.35x
Cuba & Mexico Media 0.10% 2.32x
Beach & Intimate Wear 0.07% 2.07x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.97x
Upstate New York State Athletics 0.02% 1.89x
Greece Cluster 0.02% 1.86x
Active Lifestyle Enthusiasts 0.01% 1.86x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female