Explore the Journeys Audience
Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 289.3 thousand unique devices whose actions qualify for the Journeys audience.
INTERESTS
The Journeys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Journeys audience is Adjustable Desks Shoppers.
| Interest | Composition | Index |
| Adjustable Desks Shoppers | 12.82% | 5.48x |
| Online Education Intenders | 5.13% | 3.85x |
| Medicare Researchers | 5.13% | 3.55x |
| Kansas City Trip Planners | 5.13% | 3.53x |
| Dungeons and Dragons Fans | 7.69% | 3.47x |
| Medical Coding Content Readers | 5.13% | 3.43x |
| Automotive Auctions Enthusiasts | 5.13% | 3.41x |
| As Seen on TV Shoppers | 5.13% | 3.09x |
| Alabama Trip Planners | 7.69% | 2.92x |
| League of Legends Video Game Fans | 5.13% | 2.81x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
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APPAREL RETAILERS
The Journeys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Journeys audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 33.62% | 43.76x |
| Buckle | 22.41% | 40.47x |
| Hollister | 15.52% | 37.42x |
| Aeropostale | 20.11% | 34.51x |
| American Eagle Outfitters | 16.95% | 31.95x |
| Victoria's Secret | 34.77% | 29.68x |
| Express | 25.00% | 29.63x |
| The Childrens Place | 25.86% | 26.08x |
| Gymboree | 14.08% | 25.69x |
| Michael Kors | 10.92% | 23.39x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.02% | 7.88x |
| Assorted Topics (Humor, Gossip, Viral Media) | 7.69% | 4.42x |
| College Sports | 0.29% | 4.37x |
| Science Education & Academia | 0.29% | 4.22x |
| Website Launchers | 0.12% | 3.92x |
| Cub & Girl Scouts | 0.15% | 3.75x |
| Higher Education | 0.13% | 3.67x |
| Casual & Nintendo Gamers | 5.13% | 3.50x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.29% | 3.46x |
| Lacrosse College Athletics | 0.12% | 3.18x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
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DEMOGRAPHICS
The Journeys audience resonates most for the following age bracket and gender.
Age
Gender
Female
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