Dstillery Audiences

JOURNEYS

Audience Size: 289.3 Thousand Devices

Explore the Journeys Audience

Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 289.3 thousand unique devices whose actions qualify for the Journeys audience.

Dstillery Crafted Audiences

INTERESTS

The Journeys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Journeys audience is Adjustable Desks Shoppers.

Interest Composition Index
Adjustable Desks Shoppers 12.82% 5.48x
Online Education Intenders 5.13% 3.85x
Medicare Researchers 5.13% 3.55x
Kansas City Trip Planners 5.13% 3.53x
Dungeons and Dragons Fans 7.69% 3.47x
Medical Coding Content Readers 5.13% 3.43x
Automotive Auctions Enthusiasts 5.13% 3.41x
As Seen on TV Shoppers 5.13% 3.09x
Alabama Trip Planners 7.69% 2.92x
League of Legends Video Game Fans 5.13% 2.81x
Composition Percentage: The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Journeys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Journeys audience is Zumiez.

Location Composition Index
Zumiez 33.62% 43.76x
Buckle 22.41% 40.47x
Hollister 15.52% 37.42x
Aeropostale 20.11% 34.51x
American Eagle Outfitters 16.95% 31.95x
Victoria's Secret 34.77% 29.68x
Express 25.00% 29.63x
The Childrens Place 25.86% 26.08x
Gymboree 14.08% 25.69x
Michael Kors 10.92% 23.39x
Composition Percentage: The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Journeys audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 7.88x
Assorted Topics (Humor, Gossip, Viral Media) 7.69% 4.42x
College Sports 0.29% 4.37x
Science Education & Academia 0.29% 4.22x
Website Launchers 0.12% 3.92x
Cub & Girl Scouts 0.15% 3.75x
Higher Education 0.13% 3.67x
Casual & Nintendo Gamers 5.13% 3.50x
Assorted Topics (Car News, Animals, Viral Media) 0.29% 3.46x
Lacrosse College Athletics 0.12% 3.18x
Composition Percentage: The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Journeys audience resonates most for the following age bracket and gender.
Age
Gender
Female