Explore the Journeys Audience
Below you'll find more information about the Journeys audience, broken down in different categories based on their digital and physical behaviors. These are 471.2 thousand unique devices whose actions qualify for the Journeys audience.
INTERESTS
The Journeys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Journeys audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 1.44% | 1.58x |
| Caribbean Trip Planners | 2.07% | 1.53x |
| New York City Events Researchers | 2.05% | 1.50x |
| Readers of Caribbean Content | 2.29% | 1.48x |
| Hip Hop Fans | 1.89% | 1.47x |
| Readers of Dominican Republic Content | 2.13% | 1.47x |
| Colombia Trip Planners | 2.30% | 1.46x |
| Ballet Enthusiasts | 1.96% | 1.45x |
| Readers of Jamaican Content | 1.48% | 1.44x |
| Reggaeton Fans | 2.49% | 1.42x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Interest attribute.
Index: A comparison of the Journeys audience to the internet population.
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APPAREL RETAILERS
The Journeys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Journeys audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 14.18% | 53.32x |
| Hollister | 13.35% | 52.12x |
| Everlane | 0.45% | 41.30x |
| Zumiez | 17.42% | 40.94x |
| Express | 13.37% | 39.34x |
| Aeropostale | 16.46% | 37.81x |
| American Eagle Outfitters | 25.57% | 34.68x |
| Levi Strauss | 4.40% | 33.04x |
| Eddie Bauer | 5.38% | 30.81x |
| Abercrombie & Fitch | 12.31% | 29.51x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Location attribute.
Index: A comparison of the Journeys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Journeys audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.04% | 2.87x |
| Memphis News | 0.19% | 2.75x |
| Institutional Investing | 0.17% | 2.56x |
| Illinois Education | 0.14% | 2.44x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.10% | 2.32x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 2.28x |
| Caribbean Cluster | 0.27% | 2.25x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 2.25x |
| LGBTQ Advocacy | 0.98% | 2.25x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.10% | 2.19x |
Composition Percentage:
The overlap percentage between the Journeys audience and the Content Affinity attribute.
Index: A comparison of the Journeys audience to the internet population.
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DEMOGRAPHICS
The Journeys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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