Explore the KFC Audience
Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 355.1 thousand unique devices whose actions qualify for the KFC audience.
INTERESTS
The KFC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KFC audience is Nissan Vehicle Shoppers.
| Interest | Composition | Index |
| Nissan Vehicle Shoppers | 2.61% | 1.57x |
| Restaurant Supply Shoppers | 0.13% | 1.51x |
| Coupon Researchers | 0.83% | 1.50x |
| Myrtle Beach Trip Planners | 2.61% | 1.47x |
| Fathers Day Celebrators | 0.67% | 1.44x |
| Getting Off the Grid Travelers | 1.25% | 1.41x |
| Credit Score Researchers | 2.21% | 1.40x |
| Retirement Financial Account Researchers | 0.88% | 1.40x |
| Foot Health Researchers | 1.36% | 1.40x |
| Nursing Content Readers | 1.47% | 1.37x |
Composition Percentage:
The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
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APPAREL RETAILERS
The KFC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KFC audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.52x |
| Belk | 0.69% | 4.38x |
| Carhartt | 13.69% | 4.10x |
| Maurices | 3.17% | 3.60x |
| The Childrens Place | 2.00% | 3.47x |
| Buckle | 1.91% | 3.47x |
| Lane Bryant | 1.39% | 3.44x |
| Mens Wearhouse | 1.99% | 3.32x |
| Aeropostale | 1.68% | 3.31x |
| Hollister | 1.08% | 3.28x |
Composition Percentage:
The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KFC audience is Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion).
| Content Affinity | Composition | Index |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.11% | 4.05x |
| Internet Service Provider Sites | 0.05% | 3.94x |
| General Interest | 0.04% | 3.54x |
| Custom Printing | 0.03% | 3.51x |
| Spanish Lifestyle & Health | 0.11% | 3.25x |
| Arabic News | 0.08% | 3.21x |
| Video Content Sites | 0.05% | 2.98x |
| Survey Websites | 0.01% | 2.93x |
| Aid Groups | 0.05% | 2.80x |
| Teen Hair | 0.08% | 2.69x |
Composition Percentage:
The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
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DEMOGRAPHICS
The KFC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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