Dstillery Audiences

KFC

Audience Size: 2.1 Million Devices

Explore the KFC Audience

Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the KFC audience.

Dstillery Crafted Audiences

INTERESTS

The KFC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KFC audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.87% 1.53x
Readers of African American Content 1.40% 1.44x
Wig Shoppers 1.43% 1.41x
Cabin Rental Researchers 1.70% 1.37x
Readers of Jamaican Content 1.31% 1.34x
Southeastern Voters 1.39% 1.34x
Disability Insurance Researchers 1.67% 1.30x
Prepaid Smartphone Shoppers 1.48% 1.28x
Chain Pizzeria Fans 1.97% 1.27x
Automotive Auctions Enthusiasts 1.59% 1.25x
Composition Percentage: The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KFC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KFC audience is Everlane.

Location Composition Index
Everlane 0.09% 8.00x
Express Outlets 0.38% 6.95x
Belk 1.44% 6.43x
Charlotte Russe 1.70% 6.38x
Zumiez 2.68% 6.29x
Hollister 1.61% 6.27x
Aeropostale 2.63% 6.04x
Journeys 2.62% 6.02x
Express 2.00% 5.87x
Forever 21 3.11% 5.79x
Composition Percentage: The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KFC audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.71x
Survey Websites 0.01% 2.59x
Content Streamers & Downloaders 0.02% 2.31x
Franco-African Cluster 0.03% 2.24x
Consumer Rewards 0.07% 2.10x
Nepal News 0.02% 1.86x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.84x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.83x
Survival Guides 0.03% 1.81x
Memphis News 0.12% 1.75x
Composition Percentage: The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KFC audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female