Explore the KFC Audience
Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the KFC audience.
INTERESTS
The KFC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KFC audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 1.75% | 1.36x |
| Smoky Mountains Trip Planners | 1.52% | 1.35x |
| Southeastern Voters | 1.31% | 1.31x |
| Automotive Auctions Enthusiasts | 1.62% | 1.29x |
| Tennessee Volunteers Fans | 1.22% | 1.27x |
| Hip Hop Fans | 1.70% | 1.27x |
| SEC Fans | 1.23% | 1.25x |
| Prepaid Smartphone Shoppers | 1.56% | 1.24x |
| Dodge Vehicle Shoppers | 1.43% | 1.24x |
| Speedway Event Enthusiasts | 1.45% | 1.23x |
Composition Percentage:
The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
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APPAREL RETAILERS
The KFC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KFC audience is Belk.
| Location | Composition | Index |
| Belk | 1.49% | 6.42x |
| Everlane | 0.09% | 6.15x |
| Express Outlets | 0.60% | 5.97x |
| Charlotte Russe | 1.90% | 5.84x |
| Aeropostale | 2.57% | 5.74x |
| Journeys | 3.29% | 5.57x |
| Hollister | 2.32% | 5.55x |
| Zumiez | 3.76% | 5.51x |
| Carhartt | 11.58% | 5.42x |
| Levi Strauss | 0.84% | 5.39x |
Composition Percentage:
The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KFC audience is Online Learning.
| Content Affinity | Composition | Index |
| Online Learning | 0.03% | 2.57x |
| Seventh-day Adventist Church | 0.02% | 2.35x |
| Chat Rooms | 0.02% | 2.19x |
| Memphis News | 0.15% | 2.16x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.11x |
| Indiana Finance & Business Cluster | 0.59% | 2.08x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 2.04x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.92x |
| Credit Unions & Consumer Protection | 0.02% | 1.86x |
| Los Angeles Cluster | 0.05% | 1.83x |
Composition Percentage:
The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
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DEMOGRAPHICS
The KFC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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