Dstillery Audiences

KFC

Audience Size: 2.7 Million Devices

Explore the KFC Audience

Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the KFC audience.

Dstillery Crafted Audiences

INTERESTS

The KFC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KFC audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 1.75% 1.36x
Smoky Mountains Trip Planners 1.52% 1.35x
Southeastern Voters 1.31% 1.31x
Automotive Auctions Enthusiasts 1.62% 1.29x
Tennessee Volunteers Fans 1.22% 1.27x
Hip Hop Fans 1.70% 1.27x
SEC Fans 1.23% 1.25x
Prepaid Smartphone Shoppers 1.56% 1.24x
Dodge Vehicle Shoppers 1.43% 1.24x
Speedway Event Enthusiasts 1.45% 1.23x
Composition Percentage: The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KFC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KFC audience is Belk.

Location Composition Index
Belk 1.49% 6.42x
Everlane 0.09% 6.15x
Express Outlets 0.60% 5.97x
Charlotte Russe 1.90% 5.84x
Aeropostale 2.57% 5.74x
Journeys 3.29% 5.57x
Hollister 2.32% 5.55x
Zumiez 3.76% 5.51x
Carhartt 11.58% 5.42x
Levi Strauss 0.84% 5.39x
Composition Percentage: The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KFC audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.03% 2.57x
Seventh-day Adventist Church 0.02% 2.35x
Chat Rooms 0.02% 2.19x
Memphis News 0.15% 2.16x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.11x
Indiana Finance & Business Cluster 0.59% 2.08x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.04x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.92x
Credit Unions & Consumer Protection 0.02% 1.86x
Los Angeles Cluster 0.05% 1.83x
Composition Percentage: The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KFC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female