Explore the KFC Audience
Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the KFC audience.
INTERESTS
The KFC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KFC audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.05% | 1.80x |
| Restaurant Supply Shoppers | 0.13% | 1.49x |
| Cabin Rental Researchers | 4.86% | 1.37x |
| Halloween Decorations Shoppers | 3.84% | 1.33x |
| The Sims Video Game Fans | 3.06% | 1.28x |
| Ohio County and Local Fair Visitors | 3.28% | 1.27x |
| South State Fair Visitors | 4.60% | 1.27x |
| Readers of Hispanic Content | 1.36% | 1.25x |
| Smoky Mountains Trip Planners | 2.28% | 1.24x |
| Budget Wireless Shoppers | 2.64% | 1.24x |
Composition Percentage:
The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
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APPAREL RETAILERS
The KFC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KFC audience is Belk.
| Location | Composition | Index |
| Belk | 2.39% | 2.33x |
| Maurices | 10.03% | 2.21x |
| Carhartt | 39.66% | 2.01x |
| Buckle | 6.55% | 1.95x |
| Aeropostale | 5.57% | 1.95x |
| Lane Bryant | 5.31% | 1.94x |
| The Childrens Place | 8.12% | 1.93x |
| Journeys | 8.78% | 1.91x |
| Charlotte Russe | 0.46% | 1.90x |
| Hollister | 3.91% | 1.90x |
Composition Percentage:
The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KFC audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.04% | 3.54x |
| Custom Printing | 0.03% | 3.51x |
| Internet Service Provider Sites | 0.04% | 3.20x |
| Survey Websites | 0.01% | 2.93x |
| English as a Second Language | 0.02% | 2.57x |
| New England Universities | 0.07% | 2.51x |
| Watches Retail | 0.05% | 2.44x |
| Children's Health | 0.04% | 2.38x |
| Book Publishers | 0.03% | 2.32x |
| Career Cluster A | 0.07% | 2.24x |
Composition Percentage:
The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
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DEMOGRAPHICS
The KFC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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