Dstillery Audiences

KFC

Audience Size: 995.2 Thousand Devices

Explore the KFC Audience

Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 995.2 thousand unique devices whose actions qualify for the KFC audience.

Dstillery Crafted Audiences

INTERESTS

The KFC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KFC audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.93% 1.49x
Disability Insurance Researchers 1.49% 1.30x
Budget Wireless Shoppers 1.13% 1.27x
Automotive Auctions Enthusiasts 1.51% 1.27x
Readers of African American Content 1.22% 1.27x
Plus Size Women 1.62% 1.26x
Cabin Rental Researchers 1.66% 1.25x
Prepaid Smartphone Shoppers 1.42% 1.22x
Myrtle Beach Trip Planners 1.32% 1.21x
Smoky Mountains Trip Planners 1.25% 1.21x
Composition Percentage: The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KFC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KFC audience is Express Outlets.

Location Composition Index
Express Outlets 0.21% 7.29x
Charlotte Russe 1.10% 6.94x
Levi Strauss 0.50% 6.94x
Saint Laurent Paris 0.39% 6.86x
Zumiez 1.61% 6.84x
Hollister 0.85% 6.78x
Forever 21 1.89% 6.67x
Zara 1.10% 6.66x
Belk 0.95% 6.61x
Old Navy 2.88% 6.55x
Composition Percentage: The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KFC audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.08% 1.98x
Niche Dating Websites 0.29% 1.79x
Consumer Rewards 0.07% 1.76x
Latin American Spanish Language News 0.16% 1.73x
Home Printing 0.04% 1.70x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 0.06% 1.65x
Memphis News 0.11% 1.62x
Vaping 0.16% 1.60x
Spanish Lifestyle & Health 0.07% 1.56x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.04% 1.53x
Composition Percentage: The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KFC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female