Explore the KFC Audience
Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the KFC audience.
INTERESTS
The KFC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KFC audience is Luxury Department Store Shoppers.
| Interest | Composition | Index |
| Luxury Department Store Shoppers | 33.33% | 12.59x |
| Country Music Festivals Enthusiasts | 33.33% | 12.22x |
| Essential Oils Enthusiasts | 0.32% | 7.27x |
| Online Shoppers | 2.46% | 3.06x |
| Federal Employee Benefits Researchers | 2.46% | 3.04x |
| Retired Government Employees | 2.46% | 3.02x |
| Jewelry & Watch Shoppers | 3.28% | 2.96x |
| Personal Stock Portfolio Managers | 2.46% | 2.94x |
| Sale Seekers | 2.46% | 2.71x |
| Auto Insurance Shoppers | 2.46% | 2.66x |
Composition Percentage:
The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
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APPAREL RETAILERS
The KFC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KFC audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 4.28% | 6.60x |
| Belk | 1.26% | 5.81x |
| Everlane | 0.11% | 5.80x |
| Topshop | 0.33% | 5.51x |
| Express Outlets | 0.86% | 5.29x |
| Lane Bryant | 4.47% | 5.11x |
| Charlotte Russe | 3.24% | 5.08x |
| Forever 21 | 4.55% | 5.05x |
| Hollister | 3.16% | 5.01x |
| Journeys | 4.44% | 4.89x |
Composition Percentage:
The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KFC audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.82% | 209.15x |
| Quebec Job Seeker Cluster | 0.82% | 168.23x |
| Turkey & Iran Cluster | 0.82% | 47.87x |
| Computer Printers | 0.82% | 39.48x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.82% | 32.00x |
| French Canadian Cluster | 0.82% | 30.29x |
| Drawing & Animation | 0.16% | 19.17x |
| Mobile Industry Information | 1.64% | 18.88x |
| Human Resources & Employee Management | 0.82% | 17.40x |
| Auctions & Repossessions | 0.82% | 17.05x |
Composition Percentage:
The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
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DEMOGRAPHICS
The KFC audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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