Explore the KFC Audience
Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the KFC audience.
INTERESTS
The KFC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KFC audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 3.57% | 1.41x |
| Michigan County and Local Fair Visitors | 3.79% | 1.34x |
| South State Fair Visitors | 4.48% | 1.29x |
| Washington County and Local Fair Visitors | 2.98% | 1.24x |
| Holiday Season Department Store Deal Shoppers | 2.21% | 1.24x |
| Personalized Gift Shoppers | 3.32% | 1.23x |
| Buick Vehicle Shoppers | 3.61% | 1.23x |
| Seasonal Recipe Blog Readers | 0.05% | 1.21x |
| Smokie Mountain Trip Planner | 4.24% | 1.21x |
| Readers of Christian Content | 3.79% | 1.20x |
Composition Percentage:
The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
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APPAREL RETAILERS
The KFC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KFC audience is Belk.
| Location | Composition | Index |
| Belk | 1.51% | 2.23x |
| Maurices | 7.41% | 2.17x |
| Carhartt | 32.94% | 1.97x |
| Lane Bryant | 3.81% | 1.89x |
| Buckle | 4.24% | 1.85x |
| Charlotte Russe | 0.31% | 1.84x |
| The Childrens Place | 5.54% | 1.84x |
| Aeropostale | 3.62% | 1.83x |
| Journeys | 5.82% | 1.80x |
| Dressbarn | 3.04% | 1.79x |
Composition Percentage:
The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KFC audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 0.04% | 4.25x |
| Fire Fighting | 0.05% | 3.90x |
| Foreign Language Education | 0.02% | 3.88x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.03% | 3.80x |
| Writing & Publishing | 0.02% | 3.64x |
| South Carolina Travel | 0.02% | 3.56x |
| General Interest | 0.04% | 3.54x |
| Healthcare Jobs | 0.02% | 3.38x |
| Corporate Employment Pages | 0.04% | 3.29x |
| Trucks | 0.02% | 3.24x |
Composition Percentage:
The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
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DEMOGRAPHICS
The KFC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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