Explore the KFC Audience
Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the KFC audience.
INTERESTS
The KFC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KFC audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.87% | 1.53x |
| Readers of African American Content | 1.40% | 1.44x |
| Wig Shoppers | 1.43% | 1.41x |
| Cabin Rental Researchers | 1.70% | 1.37x |
| Readers of Jamaican Content | 1.31% | 1.34x |
| Southeastern Voters | 1.39% | 1.34x |
| Disability Insurance Researchers | 1.67% | 1.30x |
| Prepaid Smartphone Shoppers | 1.48% | 1.28x |
| Chain Pizzeria Fans | 1.97% | 1.27x |
| Automotive Auctions Enthusiasts | 1.59% | 1.25x |
Composition Percentage:
The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
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APPAREL RETAILERS
The KFC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KFC audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 8.00x |
| Express Outlets | 0.38% | 6.95x |
| Belk | 1.44% | 6.43x |
| Charlotte Russe | 1.70% | 6.38x |
| Zumiez | 2.68% | 6.29x |
| Hollister | 1.61% | 6.27x |
| Aeropostale | 2.63% | 6.04x |
| Journeys | 2.62% | 6.02x |
| Express | 2.00% | 5.87x |
| Forever 21 | 3.11% | 5.79x |
Composition Percentage:
The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KFC audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.71x |
| Survey Websites | 0.01% | 2.59x |
| Content Streamers & Downloaders | 0.02% | 2.31x |
| Franco-African Cluster | 0.03% | 2.24x |
| Consumer Rewards | 0.07% | 2.10x |
| Nepal News | 0.02% | 1.86x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.84x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.83x |
| Survival Guides | 0.03% | 1.81x |
| Memphis News | 0.12% | 1.75x |
Composition Percentage:
The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
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DEMOGRAPHICS
The KFC audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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