Explore the KFC Audience
Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 107 thousand unique devices whose actions qualify for the KFC audience.
INTERESTS
The KFC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KFC audience is 2020 Holiday Season Sale News Researchers.
| Interest | Composition | Index |
| 2020 Holiday Season Sale News Researchers | 2.76% | 1.68x |
| School Closings Updates Readers | 1.16% | 1.65x |
| Smoky Mountains Trip Planners | 4.29% | 1.65x |
| Myrtle Beach Trip Planners | 4.15% | 1.63x |
| Legal Advice Researchers | 2.98% | 1.61x |
| Sale Seekers | 2.47% | 1.61x |
| Seasonal Allergy Sufferers | 2.33% | 1.57x |
| Drug Store Shoppers | 2.62% | 1.55x |
| Horseback Riding Enthusiasts | 2.91% | 1.55x |
| Heart Surgery Researchers | 2.33% | 1.54x |
Composition Percentage:
The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
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APPAREL RETAILERS
The KFC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KFC audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 5.33x |
| Abercrombie & Fitch | 0.21% | 4.88x |
| Johnston and Murphy | 7.43% | 4.35x |
| Belk | 1.29% | 4.12x |
| Maurices | 5.06% | 3.59x |
| Charlotte Russe | 0.25% | 3.45x |
| Levi Strauss | 0.73% | 3.33x |
| Lorna Jane | 0.07% | 3.19x |
| Carhartt | 29.97% | 3.17x |
| Eddie Bauer | 1.14% | 3.14x |
Composition Percentage:
The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KFC audience is Romanian News.
| Content Affinity | Composition | Index |
| Romanian News | 0.05% | 4.68x |
| Tennis, Golf & Boxing | 2.46% | 4.60x |
| Police Gear | 0.15% | 3.80x |
| Home Furnishings | 0.22% | 3.59x |
| General Interest | 0.04% | 3.54x |
| Home Decoration - Crafts & Kids | 0.32% | 3.44x |
| South Africa News Cluster | 0.29% | 3.35x |
| Pharmacy | 0.15% | 3.31x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.29% | 3.29x |
| Internet Service Provider Sites | 0.15% | 3.05x |
Composition Percentage:
The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
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DEMOGRAPHICS
The KFC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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