Dstillery Audiences

KFC

Audience Size: 606 Thousand Devices

Explore the KFC Audience

Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 606 thousand unique devices whose actions qualify for the KFC audience.

Dstillery Crafted Audiences

INTERESTS

The KFC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KFC audience is Holiday Season Low-Cost Retail Deal Shoppers.

Interest Composition Index
Holiday Season Low-Cost Retail Deal Shoppers 3.09% 1.40x
Automotive Auctions Enthusiasts 4.10% 1.32x
Holiday Season Sporting Goods Deal Shoppers 2.96% 1.32x
Smokie Mountain Trip Planner 4.55% 1.30x
Holiday Season Electronics and Game Deal Shoppers 2.71% 1.29x
Discount Health Insurance Researchers 2.52% 1.25x
Michigan County and Local Fair Visitors 3.89% 1.25x
Smoky Mountains Trip Planners 3.36% 1.25x
Alabama Trip Planners 5.29% 1.24x
Wig Shoppers 2.94% 1.24x
Composition Percentage: The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KFC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KFC audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 4.05x
Belk 0.67% 3.12x
Maurices 2.81% 2.66x
Charlotte Russe 0.13% 2.58x
Carhartt 17.68% 2.53x
Lane Bryant 1.34% 2.44x
Eddie Bauer 0.61% 2.40x
Buckle 1.64% 2.37x
REI 0.29% 2.37x
Aeropostale 1.40% 2.34x
Composition Percentage: The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KFC audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.05% 4.68x
General Interest 0.04% 3.54x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.04% 3.51x
Home Decoration - Crafts & Kids 0.32% 3.44x
Comedy Content 0.08% 3.33x
Vegans & Animal Welfare 0.06% 2.97x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.96x
Survey Websites 0.01% 2.93x
Feminism 0.04% 2.69x
Illinois College Sports 0.06% 2.63x
Composition Percentage: The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KFC audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female