Explore the KFC Audience
Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 74.6 thousand unique devices whose actions qualify for the KFC audience.
INTERESTS
The KFC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KFC audience is Online Shoppers.
| Interest | Composition | Index |
| Online Shoppers | 2.46% | 3.06x |
| Federal Employee Benefits Researchers | 2.46% | 3.04x |
| Retired Government Employees | 2.46% | 3.02x |
| Jewelry & Watch Shoppers | 3.28% | 2.96x |
| Personal Stock Portfolio Managers | 2.46% | 2.94x |
| Sale Seekers | 2.46% | 2.71x |
| Auto Insurance Shoppers | 2.46% | 2.66x |
| Truck Drivers | 2.46% | 2.62x |
| Car Enthusiasts | 2.46% | 2.59x |
| Finance Continuing Education Researchers | 2.46% | 2.56x |
Composition Percentage:
The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
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APPAREL RETAILERS
The KFC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KFC audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.52% | 6.01x |
| Levi Strauss | 1.44% | 5.21x |
| Charlotte Russe | 4.39% | 5.02x |
| Abercrombie & Fitch | 2.47% | 5.02x |
| Forever 21 | 4.82% | 4.75x |
| Lane Bryant | 4.49% | 4.71x |
| Joe's Jeans | 0.23% | 4.64x |
| American Eagle Outfitters | 7.24% | 4.49x |
| Belk | 1.18% | 4.49x |
| Express Outlets | 0.94% | 4.44x |
Composition Percentage:
The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KFC audience is Canada Consumer Product Cluster.
| Content Affinity | Composition | Index |
| Canada Consumer Product Cluster | 0.48% | 4.74x |
| Gun Enthusiast - Rifles & Ammo | 2.46% | 4.72x |
| Romanian News | 0.05% | 4.68x |
| Tennis, Golf & Boxing | 2.46% | 4.60x |
| General Interest | 0.04% | 3.54x |
| Internet Radio | 0.32% | 3.47x |
| Home Decoration - Crafts & Kids | 0.32% | 3.44x |
| Mississippi News | 1.11% | 3.07x |
| Nebraska Cluster | 1.64% | 2.99x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.96x |
Composition Percentage:
The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
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DEMOGRAPHICS
The KFC audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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