Dstillery Audiences

KFC

Audience Size: 1.7 Million Devices

Explore the KFC Audience

Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the KFC audience.

Dstillery Crafted Audiences

INTERESTS

The KFC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KFC audience is Luxury Department Store Shoppers.

Interest Composition Index
Luxury Department Store Shoppers 33.33% 12.59x
Country Music Festivals Enthusiasts 33.33% 12.22x
Essential Oils Enthusiasts 0.32% 7.27x
Online Shoppers 2.46% 3.06x
Federal Employee Benefits Researchers 2.46% 3.04x
Retired Government Employees 2.46% 3.02x
Jewelry & Watch Shoppers 3.28% 2.96x
Personal Stock Portfolio Managers 2.46% 2.94x
Sale Seekers 2.46% 2.71x
Auto Insurance Shoppers 2.46% 2.66x
Composition Percentage: The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KFC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KFC audience is Carhartt.

Location Composition Index
Carhartt 4.28% 6.60x
Belk 1.26% 5.81x
Everlane 0.11% 5.80x
Topshop 0.33% 5.51x
Express Outlets 0.86% 5.29x
Lane Bryant 4.47% 5.11x
Charlotte Russe 3.24% 5.08x
Forever 21 4.55% 5.05x
Hollister 3.16% 5.01x
Journeys 4.44% 4.89x
Composition Percentage: The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KFC audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.82% 209.15x
Quebec Job Seeker Cluster 0.82% 168.23x
Turkey & Iran Cluster 0.82% 47.87x
Computer Printers 0.82% 39.48x
Liberal Views on LGBTQ Rights and Pro-Choice 0.82% 32.00x
French Canadian Cluster 0.82% 30.29x
Drawing & Animation 0.16% 19.17x
Mobile Industry Information 1.64% 18.88x
Human Resources & Employee Management 0.82% 17.40x
Auctions & Repossessions 0.82% 17.05x
Composition Percentage: The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KFC audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male