Dstillery Audiences

KFC

Audience Size: 1.5 Million Devices

Explore the KFC Audience

Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the KFC audience.

Dstillery Crafted Audiences

INTERESTS

The KFC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KFC audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.57% 1.41x
Michigan County and Local Fair Visitors 3.79% 1.34x
South State Fair Visitors 4.48% 1.29x
Washington County and Local Fair Visitors 2.98% 1.24x
Holiday Season Department Store Deal Shoppers 2.21% 1.24x
Personalized Gift Shoppers 3.32% 1.23x
Buick Vehicle Shoppers 3.61% 1.23x
Seasonal Recipe Blog Readers 0.05% 1.21x
Smokie Mountain Trip Planner 4.24% 1.21x
Readers of Christian Content 3.79% 1.20x
Composition Percentage: The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KFC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KFC audience is Belk.

Location Composition Index
Belk 1.51% 2.23x
Maurices 7.41% 2.17x
Carhartt 32.94% 1.97x
Lane Bryant 3.81% 1.89x
Buckle 4.24% 1.85x
Charlotte Russe 0.31% 1.84x
The Childrens Place 5.54% 1.84x
Aeropostale 3.62% 1.83x
Journeys 5.82% 1.80x
Dressbarn 3.04% 1.79x
Composition Percentage: The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KFC audience is National Parks.

Content Affinity Composition Index
National Parks 0.04% 4.25x
Fire Fighting 0.05% 3.90x
Foreign Language Education 0.02% 3.88x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.03% 3.80x
Writing & Publishing 0.02% 3.64x
South Carolina Travel 0.02% 3.56x
General Interest 0.04% 3.54x
Healthcare Jobs 0.02% 3.38x
Corporate Employment Pages 0.04% 3.29x
Trucks 0.02% 3.24x
Composition Percentage: The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KFC audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female