Dstillery Audiences

KFC

Audience Size: 107 Thousand Devices

Explore the KFC Audience

Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 107 thousand unique devices whose actions qualify for the KFC audience.

Dstillery Crafted Audiences

INTERESTS

The KFC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KFC audience is 2020 Holiday Season Sale News Researchers.

Interest Composition Index
2020 Holiday Season Sale News Researchers 2.76% 1.68x
School Closings Updates Readers 1.16% 1.65x
Smoky Mountains Trip Planners 4.29% 1.65x
Myrtle Beach Trip Planners 4.15% 1.63x
Legal Advice Researchers 2.98% 1.61x
Sale Seekers 2.47% 1.61x
Seasonal Allergy Sufferers 2.33% 1.57x
Drug Store Shoppers 2.62% 1.55x
Horseback Riding Enthusiasts 2.91% 1.55x
Heart Surgery Researchers 2.33% 1.54x
Composition Percentage: The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KFC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KFC audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.03% 5.33x
Abercrombie & Fitch 0.21% 4.88x
Johnston and Murphy 7.43% 4.35x
Belk 1.29% 4.12x
Maurices 5.06% 3.59x
Charlotte Russe 0.25% 3.45x
Levi Strauss 0.73% 3.33x
Lorna Jane 0.07% 3.19x
Carhartt 29.97% 3.17x
Eddie Bauer 1.14% 3.14x
Composition Percentage: The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KFC audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.05% 4.68x
Tennis, Golf & Boxing 2.46% 4.60x
Police Gear 0.15% 3.80x
Home Furnishings 0.22% 3.59x
General Interest 0.04% 3.54x
Home Decoration - Crafts & Kids 0.32% 3.44x
South Africa News Cluster 0.29% 3.35x
Pharmacy 0.15% 3.31x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.29% 3.29x
Internet Service Provider Sites 0.15% 3.05x
Composition Percentage: The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KFC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female