Dstillery Audiences

KFC

Audience Size: 1.1 Million Devices

Explore the KFC Audience

Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the KFC audience.

Dstillery Crafted Audiences

INTERESTS

The KFC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KFC audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.05% 1.80x
Restaurant Supply Shoppers 0.13% 1.49x
Cabin Rental Researchers 4.86% 1.37x
Halloween Decorations Shoppers 3.84% 1.33x
The Sims Video Game Fans 3.06% 1.28x
Ohio County and Local Fair Visitors 3.28% 1.27x
South State Fair Visitors 4.60% 1.27x
Readers of Hispanic Content 1.36% 1.25x
Smoky Mountains Trip Planners 2.28% 1.24x
Budget Wireless Shoppers 2.64% 1.24x
Composition Percentage: The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KFC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KFC audience is Belk.

Location Composition Index
Belk 2.39% 2.33x
Maurices 10.03% 2.21x
Carhartt 39.66% 2.01x
Buckle 6.55% 1.95x
Aeropostale 5.57% 1.95x
Lane Bryant 5.31% 1.94x
The Childrens Place 8.12% 1.93x
Journeys 8.78% 1.91x
Charlotte Russe 0.46% 1.90x
Hollister 3.91% 1.90x
Composition Percentage: The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KFC audience is General Interest.

Content Affinity Composition Index
General Interest 0.04% 3.54x
Custom Printing 0.03% 3.51x
Internet Service Provider Sites 0.04% 3.20x
Survey Websites 0.01% 2.93x
English as a Second Language 0.02% 2.57x
New England Universities 0.07% 2.51x
Watches Retail 0.05% 2.44x
Children's Health 0.04% 2.38x
Book Publishers 0.03% 2.32x
Career Cluster A 0.07% 2.24x
Composition Percentage: The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KFC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female