Dstillery Audiences

KFC

Audience Size: 2.1 Million Devices

Explore the KFC Audience

Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the KFC audience.

Dstillery Crafted Audiences

INTERESTS

The KFC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KFC audience is Las Vegas Nightlife Researchers.

Interest Composition Index
Las Vegas Nightlife Researchers 13.33% 5.61x
Country Music Fans 6.67% 5.25x
Louisiana State University Tigers Fans 6.67% 4.59x
San Antonio Spurs Fans 6.67% 4.54x
Metal and Rock Music Fans 6.67% 4.47x
SEC Fans 6.67% 4.41x
Right Wing Radicals 6.67% 4.36x
Nascar Fans 6.67% 4.34x
Coin Collectors 6.67% 4.33x
Notre Dame Fighting Irish Fans 6.67% 4.26x
Composition Percentage: The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KFC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KFC audience is Belk.

Location Composition Index
Belk 1.38% 5.70x
Carhartt 8.88% 5.35x
Everlane 0.10% 5.24x
Hollister 2.91% 5.15x
Express Outlets 0.80% 5.14x
Topshop 0.24% 5.10x
Charlotte Russe 2.73% 5.01x
Forever 21 4.61% 4.87x
Zumiez 4.79% 4.84x
Lane Bryant 4.62% 4.78x
Composition Percentage: The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KFC audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 6.67% 32.38x
Custom Printing 6.67% 24.38x
Fishing 6.67% 21.26x
Mississippi News 6.67% 18.62x
Missouri Travel & Outdoors Cluster 6.67% 15.86x
Mortgages & Insurance 6.67% 15.59x
Arkansas News 6.67% 15.54x
Party Suppliers 6.67% 11.88x
Luxury Sneakers 6.67% 10.97x
Illinois News 6.67% 10.35x
Composition Percentage: The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KFC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female