Explore the KFC Audience
Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the KFC audience.
INTERESTS
The KFC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KFC audience is Las Vegas Nightlife Researchers.
| Interest | Composition | Index |
| Las Vegas Nightlife Researchers | 13.33% | 5.61x |
| Country Music Fans | 6.67% | 5.25x |
| Louisiana State University Tigers Fans | 6.67% | 4.59x |
| San Antonio Spurs Fans | 6.67% | 4.54x |
| Metal and Rock Music Fans | 6.67% | 4.47x |
| SEC Fans | 6.67% | 4.41x |
| Right Wing Radicals | 6.67% | 4.36x |
| Nascar Fans | 6.67% | 4.34x |
| Coin Collectors | 6.67% | 4.33x |
| Notre Dame Fighting Irish Fans | 6.67% | 4.26x |
Composition Percentage:
The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
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APPAREL RETAILERS
The KFC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KFC audience is Belk.
| Location | Composition | Index |
| Belk | 1.38% | 5.70x |
| Carhartt | 8.88% | 5.35x |
| Everlane | 0.10% | 5.24x |
| Hollister | 2.91% | 5.15x |
| Express Outlets | 0.80% | 5.14x |
| Topshop | 0.24% | 5.10x |
| Charlotte Russe | 2.73% | 5.01x |
| Forever 21 | 4.61% | 4.87x |
| Zumiez | 4.79% | 4.84x |
| Lane Bryant | 4.62% | 4.78x |
Composition Percentage:
The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KFC audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 6.67% | 32.38x |
| Custom Printing | 6.67% | 24.38x |
| Fishing | 6.67% | 21.26x |
| Mississippi News | 6.67% | 18.62x |
| Missouri Travel & Outdoors Cluster | 6.67% | 15.86x |
| Mortgages & Insurance | 6.67% | 15.59x |
| Arkansas News | 6.67% | 15.54x |
| Party Suppliers | 6.67% | 11.88x |
| Luxury Sneakers | 6.67% | 10.97x |
| Illinois News | 6.67% | 10.35x |
Composition Percentage:
The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
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DEMOGRAPHICS
The KFC audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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