Explore the KFC Audience
Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 995.2 thousand unique devices whose actions qualify for the KFC audience.
INTERESTS
The KFC audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KFC audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.93% | 1.49x |
| Disability Insurance Researchers | 1.49% | 1.30x |
| Budget Wireless Shoppers | 1.13% | 1.27x |
| Automotive Auctions Enthusiasts | 1.51% | 1.27x |
| Readers of African American Content | 1.22% | 1.27x |
| Plus Size Women | 1.62% | 1.26x |
| Cabin Rental Researchers | 1.66% | 1.25x |
| Prepaid Smartphone Shoppers | 1.42% | 1.22x |
| Myrtle Beach Trip Planners | 1.32% | 1.21x |
| Smoky Mountains Trip Planners | 1.25% | 1.21x |
Composition Percentage:
The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
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APPAREL RETAILERS
The KFC audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KFC audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.21% | 7.29x |
| Charlotte Russe | 1.10% | 6.94x |
| Levi Strauss | 0.50% | 6.94x |
| Saint Laurent Paris | 0.39% | 6.86x |
| Zumiez | 1.61% | 6.84x |
| Hollister | 0.85% | 6.78x |
| Forever 21 | 1.89% | 6.67x |
| Zara | 1.10% | 6.66x |
| Belk | 0.95% | 6.61x |
| Old Navy | 2.88% | 6.55x |
Composition Percentage:
The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KFC audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.08% | 1.98x |
| Niche Dating Websites | 0.29% | 1.79x |
| Consumer Rewards | 0.07% | 1.76x |
| Latin American Spanish Language News | 0.16% | 1.73x |
| Home Printing | 0.04% | 1.70x |
| Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) | 0.06% | 1.65x |
| Memphis News | 0.11% | 1.62x |
| Vaping | 0.16% | 1.60x |
| Spanish Lifestyle & Health | 0.07% | 1.56x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 1.53x |
Composition Percentage:
The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
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DEMOGRAPHICS
The KFC audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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