Dstillery Audiences

KFC

Audience Size: 74.6 Thousand Devices

Explore the KFC Audience

Below you'll find more information about the KFC audience, broken down in different categories based on their digital and physical behaviors. These are 74.6 thousand unique devices whose actions qualify for the KFC audience.

Dstillery Crafted Audiences

INTERESTS

The KFC audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KFC audience is Online Shoppers.

Interest Composition Index
Online Shoppers 2.46% 3.06x
Federal Employee Benefits Researchers 2.46% 3.04x
Retired Government Employees 2.46% 3.02x
Jewelry & Watch Shoppers 3.28% 2.96x
Personal Stock Portfolio Managers 2.46% 2.94x
Sale Seekers 2.46% 2.71x
Auto Insurance Shoppers 2.46% 2.66x
Truck Drivers 2.46% 2.62x
Car Enthusiasts 2.46% 2.59x
Finance Continuing Education Researchers 2.46% 2.56x
Composition Percentage: The overlap percentage between the KFC audience and the Interest attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KFC audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KFC audience is Topshop.

Location Composition Index
Topshop 0.52% 6.01x
Levi Strauss 1.44% 5.21x
Charlotte Russe 4.39% 5.02x
Abercrombie & Fitch 2.47% 5.02x
Forever 21 4.82% 4.75x
Lane Bryant 4.49% 4.71x
Joe's Jeans 0.23% 4.64x
American Eagle Outfitters 7.24% 4.49x
Belk 1.18% 4.49x
Express Outlets 0.94% 4.44x
Composition Percentage: The overlap percentage between the KFC audience and the Location attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KFC audience is Canada Consumer Product Cluster.

Content Affinity Composition Index
Canada Consumer Product Cluster 0.48% 4.74x
Gun Enthusiast - Rifles & Ammo 2.46% 4.72x
Romanian News 0.05% 4.68x
Tennis, Golf & Boxing 2.46% 4.60x
General Interest 0.04% 3.54x
Internet Radio 0.32% 3.47x
Home Decoration - Crafts & Kids 0.32% 3.44x
Mississippi News 1.11% 3.07x
Nebraska Cluster 1.64% 2.99x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.96x
Composition Percentage: The overlap percentage between the KFC audience and the Content Affinity attribute.
Index: A comparison of the KFC audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KFC audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male