Explore the KOA Campgrounds Audience
Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 109.2 thousand unique devices whose actions qualify for the KOA Campgrounds audience.
INTERESTS
The KOA Campgrounds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KOA Campgrounds audience is RV Shoppers.
| Interest | Composition | Index |
| RV Shoppers | 3.96% | 4.14x |
| Airstream Enthusiasts | 3.13% | 3.52x |
| RV Owners and Upgraders | 3.58% | 3.52x |
| Camping Enthusiasts | 2.84% | 3.11x |
| Montana and Idaho Trip Planners | 2.54% | 2.34x |
| Commercial Truck Researchers | 1.94% | 2.11x |
| Oregon Trip Planners | 2.54% | 2.11x |
| Rodeo Enthusiasts | 1.64% | 2.07x |
| Nascar Fans | 1.64% | 2.05x |
| Summer Festivals and Fairs Visitors | 2.61% | 1.98x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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APPAREL RETAILERS
The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.14% | 2.92x |
| J. Crew | 0.52% | 1.26x |
| Lululemon | 0.07% | 1.25x |
| Gymboree | 0.36% | 1.23x |
| The North Face | 0.31% | 1.22x |
| Brooks Brothers | 0.54% | 1.17x |
| REI | 0.57% | 1.15x |
| Michael Kors | 0.11% | 1.09x |
| Banana Republic | 0.44% | 0.91x |
| Patagonia | 0.03% | 0.48x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 3.81% | 5.48x |
| Northern California Cluster | 1.57% | 3.32x |
| Tennessee Cluster | 1.27% | 2.26x |
| Hunting | 0.75% | 1.99x |
| Florida Local News Cluster | 2.31% | 1.91x |
| Oregon News | 1.49% | 1.89x |
| Florida Jacksonville & Orlando Cluster | 2.31% | 1.81x |
| Boating & Yachts | 1.34% | 1.76x |
| Assorted Topics #11562 (Humor, Gossip, Viral Media) | 0.97% | 1.75x |
| Trucking | 0.75% | 1.74x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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