Explore the KOA Campgrounds Audience
Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 186.4 thousand unique devices whose actions qualify for the KOA Campgrounds audience.
INTERESTS
The KOA Campgrounds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KOA Campgrounds audience is RV Shoppers.
| Interest | Composition | Index |
| RV Shoppers | 8.04% | 3.50x |
| RV Owners and Upgraders | 6.03% | 2.84x |
| Airstream Enthusiasts | 5.87% | 2.67x |
| Pontoon Boat Researchers | 4.64% | 2.17x |
| Montana and Idaho Trip Planners | 4.95% | 2.17x |
| Camping Enthusiasts | 4.79% | 2.07x |
| Pet Friendly Vacation Researchers | 5.87% | 2.07x |
| Mowing Equipment Shoppers | 4.02% | 2.07x |
| Welding Tools and Supplies Shoppers | 4.17% | 2.06x |
| Waterfront Vacationers | 4.33% | 1.98x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Curious about what else the KOA Campgrounds audience is interested in?
Sign Up
APPAREL RETAILERS
The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 16.52% | 4.25x |
| Eddie Bauer | 2.29% | 4.13x |
| Belk | 1.17% | 4.06x |
| Buckle | 4.20% | 3.41x |
| Express Outlets | 0.76% | 3.35x |
| Columbia | 0.82% | 3.23x |
| REI | 0.99% | 3.23x |
| Patagonia | 0.68% | 3.23x |
| Chicos | 3.53% | 3.08x |
| Lane Bryant | 3.08% | 3.08x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Want to find more of the KOA Campgrounds audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 4.48% | 6.60x |
| Fire Fighting | 0.33% | 5.40x |
| Food Cluster | 0.46% | 4.88x |
| Children's Health | 0.46% | 4.51x |
| Reproductive Health | 0.31% | 3.99x |
| Idaho Cluster | 1.08% | 3.74x |
| Canada Business Cluster | 0.27% | 3.72x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 3.62x |
| Medical Supplies | 0.46% | 3.54x |
| Utah Cluster | 1.70% | 3.44x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Want to see more of the Content Affinities the KOA Campgrounds audience visits?
Sign Up
DEMOGRAPHICS
The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the KOA Campgrounds audience?
Sign Up