Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 109.2 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 109.2 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is RV Shoppers.

Interest Composition Index
RV Shoppers 3.96% 4.14x
Airstream Enthusiasts 3.13% 3.52x
RV Owners and Upgraders 3.58% 3.52x
Camping Enthusiasts 2.84% 3.11x
Montana and Idaho Trip Planners 2.54% 2.34x
Commercial Truck Researchers 1.94% 2.11x
Oregon Trip Planners 2.54% 2.11x
Rodeo Enthusiasts 1.64% 2.07x
Nascar Fans 1.64% 2.05x
Summer Festivals and Fairs Visitors 2.61% 1.98x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is LL Bean.

Location Composition Index
LL Bean 0.14% 2.92x
J. Crew 0.52% 1.26x
Lululemon 0.07% 1.25x
Gymboree 0.36% 1.23x
The North Face 0.31% 1.22x
Brooks Brothers 0.54% 1.17x
REI 0.57% 1.15x
Michael Kors 0.11% 1.09x
Banana Republic 0.44% 0.91x
Patagonia 0.03% 0.48x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 3.81% 5.48x
Northern California Cluster 1.57% 3.32x
Tennessee Cluster 1.27% 2.26x
Hunting 0.75% 1.99x
Florida Local News Cluster 2.31% 1.91x
Oregon News 1.49% 1.89x
Florida Jacksonville & Orlando Cluster 2.31% 1.81x
Boating & Yachts 1.34% 1.76x
Assorted Topics #11562 (Humor, Gossip, Viral Media) 0.97% 1.75x
Trucking 0.75% 1.74x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.