Explore the KOA Campgrounds Audience
Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 28.5 thousand unique devices whose actions qualify for the KOA Campgrounds audience.
INTERESTS
The KOA Campgrounds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KOA Campgrounds audience is Commercial Vehicles Shoppers.
| Interest | Composition | Index |
| Commercial Vehicles Shoppers | 9.46% | 5.83x |
| Camping Enthusiasts | 6.49% | 5.34x |
| Wyoming Cowboys Fans | 6.76% | 4.83x |
| RV Shoppers | 7.84% | 4.27x |
| Airstream Enthusiasts | 5.41% | 3.84x |
| RV Owners and Upgraders | 5.14% | 3.69x |
| Sailing Enthusiasts | 5.14% | 3.60x |
| Yellowstone Park Trip Planners | 7.84% | 3.54x |
| Oregon Trip Planners | 6.76% | 3.51x |
| Wireless Headphone Researchers | 1.12% | 3.47x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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APPAREL RETAILERS
The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.53% | 5.20x |
| Patagonia | 0.50% | 3.78x |
| Express Outlets | 0.75% | 3.55x |
| The North Face | 0.85% | 3.42x |
| Ralph Lauren | 0.85% | 3.21x |
| Maurices | 7.15% | 3.12x |
| Brooks Brothers | 1.21% | 3.09x |
| Zara | 0.60% | 3.02x |
| Carhartt | 30.59% | 2.95x |
| REI | 0.75% | 2.74x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Motorcycles & Snowmobiles.
| Content Affinity | Composition | Index |
| Motorcycles & Snowmobiles | 4.32% | 7.92x |
| Recreational Vehicles | 4.32% | 6.73x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.43% | 5.53x |
| Colorado Cluster | 3.51% | 5.34x |
| Space & National Security | 1.08% | 5.09x |
| Utah Cluster | 2.16% | 5.03x |
| Maine Cluster | 2.43% | 4.47x |
| Pacific Northwest Sports & News Cluster | 0.81% | 4.44x |
| Gun Enthusiast - Hunting & Self Defense | 1.35% | 4.42x |
| Motorcycle Lifestyle Researchers | 1.08% | 4.34x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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DEMOGRAPHICS
The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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