Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 104.3 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 104.3 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 4.66% 3.76x
RV Shoppers 3.87% 3.29x
Camping Enthusiasts 3.87% 3.18x
Airstream Enthusiasts 3.08% 2.95x
Florida Atlantic Coast Trip Planners 3.57% 2.35x
Truck Drivers 2.38% 2.27x
Antiquing Enthusiasts 2.48% 2.20x
Space Travel Enthusiasts 2.38% 2.13x
Smoky Mountains Trip Planners 2.78% 2.09x
Farmers 2.48% 2.09x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Belk.

Location Composition Index
Belk 1.45% 6.32x
Express Outlets 0.28% 5.52x
Carhartt 14.68% 5.09x
Chicos 2.52% 4.56x
Columbia 0.57% 4.53x
Gymboree 1.73% 4.08x
Zumiez 1.48% 3.84x
Lane Bryant 2.27% 3.82x
Dressbarn 2.08% 3.82x
American Eagle Outfitters 2.77% 3.69x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is New Mexico News.

Content Affinity Composition Index
New Mexico News 2.68% 7.30x
Recreational Vehicles 4.37% 6.66x
Trucks 0.79% 4.24x
Conservatives & Conspiracies 0.79% 3.40x
All-Terrain Vehicles 1.19% 3.11x
Trucking 1.39% 3.05x
Utah Cluster 1.19% 2.89x
South Dakota Cluster 0.60% 2.82x
Florida Jacksonville & Orlando Cluster 3.47% 2.63x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.69% 2.57x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female