Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 36.7 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 36.7 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is Yellowstone Park Trip Planners.

Interest Composition Index
Yellowstone Park Trip Planners 13.35% 4.50x
RV Owners and Upgraders 8.24% 3.68x
Oregon Trip Planners 7.67% 3.65x
Montana and Idaho Trip Planners 6.82% 3.22x
Colorado County and Local Fair Visitors 7.10% 3.02x
North West State Fair Visitors 7.67% 2.99x
Airstream Enthusiasts 6.82% 2.97x
Wyoming Cowboys Fans 6.53% 2.64x
RV Shoppers 6.82% 2.60x
Cycling Enthusiasts 3.98% 2.55x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Patagonia.

Location Composition Index
Patagonia 0.25% 4.36x
Abercrombie & Fitch 0.18% 4.17x
REI 0.49% 3.56x
Eddie Bauer 0.98% 3.43x
Columbia 0.26% 3.24x
Maurices 3.47% 2.99x
LL Bean 0.15% 2.96x
Carhartt 21.84% 2.89x
Ralph Lauren 0.46% 2.66x
Tommy Bahama 0.32% 2.41x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 3.98% 8.06x
Colorado Cluster 3.98% 6.19x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.56% 5.28x
Recreational Vehicles 5.11% 4.62x
Space & National Security 1.14% 4.26x
South Dakota Cluster 1.42% 3.69x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 3.62x
Utah Cluster 1.99% 3.43x
Malaya 0.05% 3.40x
Shoes & Accessories 0.41% 3.38x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female