Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 186.4 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 186.4 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is RV Shoppers.

Interest Composition Index
RV Shoppers 8.04% 3.50x
RV Owners and Upgraders 6.03% 2.84x
Airstream Enthusiasts 5.87% 2.67x
Pontoon Boat Researchers 4.64% 2.17x
Montana and Idaho Trip Planners 4.95% 2.17x
Camping Enthusiasts 4.79% 2.07x
Pet Friendly Vacation Researchers 5.87% 2.07x
Mowing Equipment Shoppers 4.02% 2.07x
Welding Tools and Supplies Shoppers 4.17% 2.06x
Waterfront Vacationers 4.33% 1.98x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Carhartt.

Location Composition Index
Carhartt 16.52% 4.25x
Eddie Bauer 2.29% 4.13x
Belk 1.17% 4.06x
Buckle 4.20% 3.41x
Express Outlets 0.76% 3.35x
Columbia 0.82% 3.23x
REI 0.99% 3.23x
Patagonia 0.68% 3.23x
Chicos 3.53% 3.08x
Lane Bryant 3.08% 3.08x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 4.48% 6.60x
Fire Fighting 0.33% 5.40x
Food Cluster 0.46% 4.88x
Children's Health 0.46% 4.51x
Reproductive Health 0.31% 3.99x
Idaho Cluster 1.08% 3.74x
Canada Business Cluster 0.27% 3.72x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 3.62x
Medical Supplies 0.46% 3.54x
Utah Cluster 1.70% 3.44x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female