Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 236.4 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 236.4 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 6.28% 3.14x
Montana and Idaho Trip Planners 5.84% 2.78x
RV Shoppers 5.40% 2.62x
Camping Enthusiasts 4.82% 2.57x
Airstream Enthusiasts 4.67% 2.46x
Outdoors Enthusiasts 4.53% 2.25x
Oregon Trip Planners 4.53% 2.20x
Tiny Home Researchers 4.23% 2.11x
Rodeo Enthusiasts 4.53% 2.09x
North West State Fair Visitors 4.82% 2.07x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.21% 4.20x
Carhartt 7.09% 4.15x
Belk 0.97% 3.70x
LL Bean 0.44% 3.53x
REI 1.02% 3.33x
Buckle 3.70% 3.27x
Columbia 0.89% 3.24x
Express Outlets 0.69% 3.24x
The North Face 1.18% 3.06x
Chicos 3.44% 3.05x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 2.63% 5.44x
Fire Fighting 0.33% 5.40x
Idaho Cluster 1.61% 5.32x
Motorsports 0.43% 4.88x
Recreational Vehicles 3.50% 4.66x
Trucks 0.73% 4.34x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.75% 4.23x
Assorted Topics (Car News, Animals, Viral Media) 0.88% 4.20x
Sewing, Embroidery & Quilting 0.58% 3.89x
Farming & Agriculture 0.29% 3.81x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female