Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 219.1 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 219.1 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 5.94% 3.70x
RV Shoppers 6.77% 3.52x
Camping Enthusiasts 5.28% 3.19x
Airstream Enthusiasts 4.59% 3.04x
Pontoon Boat Researchers 3.54% 2.04x
Diesel Vehicle Shoppers 3.58% 1.93x
Rapid City Trip Planners 3.36% 1.92x
Commercial Vehicles Shoppers 3.06% 1.91x
Xtreme Sports Fans 2.97% 1.88x
Nascar Fans 3.19% 1.87x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Carhartt.

Location Composition Index
Carhartt 2.97% 4.58x
Eddie Bauer 1.55% 4.15x
Belk 0.89% 4.12x
Columbia 0.92% 3.79x
Express Outlets 0.61% 3.74x
Buckle 2.96% 3.56x
LL Bean 0.33% 3.46x
REI 1.03% 3.40x
Zumiez 3.44% 3.17x
Chicos 2.65% 3.06x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.13% 85.68x
England Tourism 0.13% 36.87x
Quebec Hunting & Outdoors Cluster 0.09% 33.05x
Decoration & Fabric 0.07% 32.49x
Home Décor, Furniture, & Decorating 0.04% 26.81x
Quebec Real Estate 0.08% 25.63x
Local & Travel England - North Midlands 0.05% 21.79x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 16.99x
Canada News 0.05% 13.98x
Canadian Construction & Renovation Research Cluster 0.04% 13.62x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male