Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 77.2 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 77.2 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 2.26% 3.23x
Yellowstone Park Trip Planners 8.16% 3.22x
RV Owners and Upgraders 6.94% 2.97x
Camping Enthusiasts 6.08% 2.92x
Colorado County and Local Fair Visitors 7.29% 2.92x
RV Shoppers 7.12% 2.92x
South West State Fair Visitors 7.47% 2.78x
Airstream Enthusiasts 6.42% 2.78x
Oregon Trip Planners 6.08% 2.77x
Small Business Administration Cares Act Researchers 0.63% 2.71x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Maurices.

Location Composition Index
Maurices 1.62% 6.48x
Carhartt 30.80% 5.03x
Belk 0.91% 4.54x
Patagonia 0.47% 4.28x
Ralph Lauren 0.87% 4.26x
Express Outlets 0.47% 3.81x
Tommy Bahama 0.70% 3.81x
Columbia 0.36% 3.36x
REI 0.63% 3.36x
Lane Bryant 2.17% 3.33x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 5.56% 5.71x
Assorted Topics (Power Trains, Drones, Web Design) 0.52% 4.92x
South Dakota Cluster 2.26% 4.70x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.78% 4.70x
Power Tools 0.69% 4.38x
Arthritis & Bones 0.35% 3.95x
Sewing, Embroidery & Quilting 0.52% 3.93x
Colorado Cluster 3.30% 3.71x
Food Cluster 0.34% 3.70x
Chef & Restaurant Resources 0.34% 3.70x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male