Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 86.4 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 86.4 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 3.23% 3.24x
RV Shoppers 2.69% 2.92x
Camping Enthusiasts 2.69% 2.91x
Airstream Enthusiasts 2.48% 2.89x
Florida Atlantic Coast Trip Planners 3.56% 2.88x
Oregon Trip Planners 2.59% 2.17x
Hunters 2.26% 2.15x
Outdoors Enthusiasts 2.05% 2.01x
Satellite TV Buyers 2.26% 1.94x
Hard Rock Hotel & Casino Trip Planners 2.37% 1.94x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Belk.

Location Composition Index
Belk 0.72% 4.97x
Carhartt 7.28% 4.40x
Zumiez 0.80% 3.38x
Gymboree 1.07% 3.19x
Lane Bryant 1.02% 3.10x
Chicos 0.96% 2.97x
Ralph Lauren 0.19% 2.90x
Aeropostale 0.79% 2.82x
LOFT 0.68% 2.76x
Brooks Brothers 1.17% 2.75x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 3.56% 5.62x
Florida Jacksonville & Orlando Cluster 3.02% 2.54x
US Military Cluster 2.16% 2.26x
Colorado News 2.16% 1.90x
Florida Local News Cluster 2.26% 1.85x
Boating & Yachts 1.19% 1.73x
Gun Enthusiast - Hunting & Self Defense 1.83% 1.71x
Assorted Topics #11549 (Events, Tickets, Fitness) 1.19% 1.60x
Oregon News 1.29% 1.58x
Furniture & Home Improvement 1.08% 1.54x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female