Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 110.8 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 110.8 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 5.10% 4.65x
RV Shoppers 4.83% 4.19x
Airstream Enthusiasts 3.51% 3.74x
Camping Enthusiasts 3.78% 3.61x
Pontoon Boat Researchers 2.28% 2.28x
Diesel Vehicle Shoppers 5.71% 2.27x
Oregon Trip Planners 2.81% 2.19x
Rodeo Enthusiasts 2.64% 2.18x
Rapid City Trip Planners 2.02% 2.13x
Tractor Shoppers 2.37% 2.11x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Belk.

Location Composition Index
Belk 1.79% 7.86x
Carhartt 13.08% 6.08x
Columbia 0.92% 5.26x
Express Outlets 0.47% 5.05x
Chicos 3.01% 4.65x
Buckle 1.18% 4.26x
Dressbarn 2.76% 4.25x
Aeropostale 1.85% 4.21x
Gymboree 1.74% 4.17x
Zumiez 2.65% 4.12x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 5.71% 9.15x
South Carolina News 1.58% 2.04x
Gun Enthusiast - Hunting & Self Defense 2.11% 1.93x
Car Forums 2.55% 1.63x
Colorado News 2.46% 1.54x
Assorted Topics (Humor, Gossip, Viral Media) 2.11% 1.39x
Florida Local News Cluster 2.20% 1.32x
Food Blogs 6.06% 1.29x
Cooking Blog Content Enthusiasts 3.87% 1.21x
Pet Cluster 4.83% 1.20x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female