Explore the KOA Campgrounds Audience
Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 48 thousand unique devices whose actions qualify for the KOA Campgrounds audience.
INTERESTS
The KOA Campgrounds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KOA Campgrounds audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 1.18% | 3.64x |
| Beekeeping Enthusiasts | 2.58% | 3.22x |
| Wireless Headphone Researchers | 1.07% | 3.02x |
| Luxury Retail Researchers | 1.55% | 2.98x |
| World Spa Day Researchers | 3.68% | 2.97x |
| Christmas Traditions Researchers | 3.09% | 2.87x |
| Yellowstone Park Trip Planners | 7.22% | 2.87x |
| Quarantine Planners | 1.55% | 2.87x |
| Plus Size Women | 7.73% | 2.87x |
| Luxury Travel Researchers | 2.06% | 2.84x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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APPAREL RETAILERS
The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 3.67x |
| Patagonia | 0.62% | 3.17x |
| Columbia | 0.88% | 2.78x |
| Saint Laurent Paris | 0.17% | 2.77x |
| REI | 1.54% | 2.72x |
| Eddie Bauer | 3.16% | 2.46x |
| Belk | 2.37% | 2.24x |
| The North Face | 1.13% | 2.23x |
| Maurices | 9.91% | 2.11x |
| Ralph Lauren | 1.38% | 2.00x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.58% | 7.43x |
| Colorado Cluster | 2.58% | 5.45x |
| Maine Cluster | 2.06% | 5.30x |
| Utah Cluster | 2.06% | 4.84x |
| Live Music | 1.14% | 3.74x |
| Canada General Information Seeker Cluster | 1.03% | 3.65x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 3.62x |
| Coupons & Family | 1.03% | 3.41x |
| Malaya | 0.05% | 3.40x |
| Shoes & Accessories | 0.41% | 3.38x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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DEMOGRAPHICS
The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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