Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 28.5 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 28.5 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is Commercial Vehicles Shoppers.

Interest Composition Index
Commercial Vehicles Shoppers 9.46% 5.83x
Camping Enthusiasts 6.49% 5.34x
Wyoming Cowboys Fans 6.76% 4.83x
RV Shoppers 7.84% 4.27x
Airstream Enthusiasts 5.41% 3.84x
RV Owners and Upgraders 5.14% 3.69x
Sailing Enthusiasts 5.14% 3.60x
Yellowstone Park Trip Planners 7.84% 3.54x
Oregon Trip Planners 6.76% 3.51x
Wireless Headphone Researchers 1.12% 3.47x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is LL Bean.

Location Composition Index
LL Bean 0.53% 5.20x
Patagonia 0.50% 3.78x
Express Outlets 0.75% 3.55x
The North Face 0.85% 3.42x
Ralph Lauren 0.85% 3.21x
Maurices 7.15% 3.12x
Brooks Brothers 1.21% 3.09x
Zara 0.60% 3.02x
Carhartt 30.59% 2.95x
REI 0.75% 2.74x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 4.32% 7.92x
Recreational Vehicles 4.32% 6.73x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.43% 5.53x
Colorado Cluster 3.51% 5.34x
Space & National Security 1.08% 5.09x
Utah Cluster 2.16% 5.03x
Maine Cluster 2.43% 4.47x
Pacific Northwest Sports & News Cluster 0.81% 4.44x
Gun Enthusiast - Hunting & Self Defense 1.35% 4.42x
Motorcycle Lifestyle Researchers 1.08% 4.34x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male