Explore the KOA Campgrounds Audience
Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 254.5 thousand unique devices whose actions qualify for the KOA Campgrounds audience.
INTERESTS
The KOA Campgrounds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KOA Campgrounds audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 7.54% | 3.36x |
| RV Shoppers | 7.13% | 3.01x |
| Camping Enthusiasts | 6.29% | 2.83x |
| Airstream Enthusiasts | 6.06% | 2.81x |
| Commercial Vehicles Shoppers | 4.87% | 2.15x |
| Montana and Idaho Trip Planners | 5.23% | 2.15x |
| Xtreme Sports Fans | 4.51% | 2.11x |
| Diesel Vehicle Shoppers | 4.87% | 2.01x |
| Oregon Trip Planners | 4.81% | 2.01x |
| Nascar Fans | 4.28% | 1.97x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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APPAREL RETAILERS
The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.41% | 4.15x |
| Eddie Bauer | 1.94% | 4.12x |
| Belk | 0.86% | 3.67x |
| Columbia | 0.96% | 3.51x |
| REI | 1.07% | 3.47x |
| LL Bean | 0.38% | 3.35x |
| Buckle | 3.73% | 3.33x |
| Express Outlets | 0.65% | 3.31x |
| The North Face | 1.14% | 3.19x |
| Chicos | 3.04% | 2.94x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 5.70% | 7.01x |
| Russia Cluster | 0.24% | 5.43x |
| Home Printing | 0.12% | 5.26x |
| Colorado Cluster | 2.20% | 4.74x |
| Homemade Jewelry & Crafts | 0.42% | 4.59x |
| Audio Clips & Sound Effects | 0.18% | 4.47x |
| Idaho Cluster | 1.25% | 4.08x |
| Telescopes | 0.24% | 4.08x |
| National Parks | 0.71% | 3.97x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.72% | 3.94x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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DEMOGRAPHICS
The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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