Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 23.5 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 23.5 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 9.45% 4.34x
Investment Banking Professionals 5.51% 3.16x
Yellowstone Park Trip Planners 8.66% 3.16x
Rowing Enthusiasts 5.51% 3.11x
Home Healthcare Researchers 7.09% 2.99x
Anesthesiologists 6.30% 2.91x
Ivy League College Researchers 3.33% 2.87x
Car Rental Shoppers 5.51% 2.84x
Burger Enthusiast 5.51% 2.77x
Los Angeles Dodgers Fans 7.09% 2.76x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Patagonia.

Location Composition Index
Patagonia 0.28% 5.06x
REI 0.77% 4.85x
LL Bean 0.32% 4.48x
Lorna Jane 0.08% 3.46x
Eddie Bauer 1.26% 3.46x
Maurices 4.63% 3.28x
Columbia 0.28% 3.27x
Carhartt 29.61% 3.13x
Express Outlets 0.41% 2.98x
Belk 0.93% 2.98x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 9.45% 18.59x
Local Events & Travel Guide 2.36% 5.02x
Colorado Cluster 3.15% 4.77x
Utah Cluster 2.36% 4.69x
Pacific Northwest Information Research Cluster 4.69% 4.56x
South Dakota Cluster 1.57% 3.91x
Music Production 0.37% 3.80x
Northern California Cluster 1.56% 3.65x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 3.62x
Malaya 0.05% 3.40x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male