Explore the KOA Campgrounds Audience
Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 77.2 thousand unique devices whose actions qualify for the KOA Campgrounds audience.
INTERESTS
The KOA Campgrounds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KOA Campgrounds audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 2.26% | 3.23x |
| Yellowstone Park Trip Planners | 8.16% | 3.22x |
| RV Owners and Upgraders | 6.94% | 2.97x |
| Camping Enthusiasts | 6.08% | 2.92x |
| Colorado County and Local Fair Visitors | 7.29% | 2.92x |
| RV Shoppers | 7.12% | 2.92x |
| South West State Fair Visitors | 7.47% | 2.78x |
| Airstream Enthusiasts | 6.42% | 2.78x |
| Oregon Trip Planners | 6.08% | 2.77x |
| Small Business Administration Cares Act Researchers | 0.63% | 2.71x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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APPAREL RETAILERS
The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.62% | 6.48x |
| Carhartt | 30.80% | 5.03x |
| Belk | 0.91% | 4.54x |
| Patagonia | 0.47% | 4.28x |
| Ralph Lauren | 0.87% | 4.26x |
| Express Outlets | 0.47% | 3.81x |
| Tommy Bahama | 0.70% | 3.81x |
| Columbia | 0.36% | 3.36x |
| REI | 0.63% | 3.36x |
| Lane Bryant | 2.17% | 3.33x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 5.56% | 5.71x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.52% | 4.92x |
| South Dakota Cluster | 2.26% | 4.70x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.78% | 4.70x |
| Power Tools | 0.69% | 4.38x |
| Arthritis & Bones | 0.35% | 3.95x |
| Sewing, Embroidery & Quilting | 0.52% | 3.93x |
| Colorado Cluster | 3.30% | 3.71x |
| Food Cluster | 0.34% | 3.70x |
| Chef & Restaurant Resources | 0.34% | 3.70x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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DEMOGRAPHICS
The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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