Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 151.5 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 151.5 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 6.80% 3.82x
RV Shoppers 7.35% 3.82x
Camping Enthusiasts 6.80% 3.60x
Airstream Enthusiasts 5.99% 3.58x
Mowing Equipment Shoppers 4.22% 2.63x
Montana and Idaho Trip Planners 5.03% 2.56x
Off Road Accessories Enthusiasts 5.31% 2.56x
Xtreme Sports Fans 4.08% 2.51x
Outdoors Enthusiasts 4.76% 2.49x
Diesel Vehicle Shoppers 4.49% 2.45x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Belk.

Location Composition Index
Belk 1.27% 5.24x
Carhartt 7.83% 4.71x
Express Outlets 0.64% 4.13x
Lorna Jane 0.36% 3.86x
Buckle 2.72% 3.85x
Columbia 0.91% 3.77x
Eddie Bauer 1.23% 3.53x
Zumiez 3.39% 3.43x
Chicos 2.97% 3.27x
Gymboree 1.90% 3.20x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.13% 85.68x
Home Décor, Furniture, & Decorating 0.13% 52.97x
Canadian Construction & Renovation Research Cluster 0.10% 42.58x
England Tourism 0.13% 36.87x
Quebec Hunting & Outdoors Cluster 0.09% 33.05x
Decoration & Fabric 0.07% 32.49x
Quebec Real Estate 0.08% 25.63x
Local & Travel England - North Midlands 0.05% 21.79x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 18.33x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 16.99x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female