Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 49.7 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 49.7 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is Camping Enthusiasts.

Interest Composition Index
Camping Enthusiasts 8.78% 4.95x
Airstream Enthusiasts 9.92% 4.74x
RV Owners and Upgraders 8.78% 4.22x
Montana and Idaho Trip Planners 7.63% 4.01x
RV Shoppers 9.92% 4.00x
Beach House Second Home Owners 4.20% 3.87x
Yellowstone Park Trip Planners 10.31% 3.71x
Self Storage Shoppers 6.11% 3.69x
Oregon Trip Planners 7.25% 3.68x
Moving Services Shoppers 6.11% 3.27x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Patagonia.

Location Composition Index
Patagonia 0.45% 3.16x
REI 0.86% 2.28x
The North Face 0.70% 2.16x
Eddie Bauer 1.80% 2.15x
Carhartt 32.52% 2.06x
Saint Laurent Paris 0.12% 1.98x
Ralph Lauren 0.94% 1.94x
Maurices 6.05% 1.92x
Abercrombie & Fitch 0.25% 1.89x
Belk 1.17% 1.89x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 7.63% 7.78x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.67% 6.30x
Idaho Cluster 1.91% 5.28x
Maine Cluster 1.91% 4.26x
Motorcycles & Snowmobiles 2.67% 4.06x
North Carolina 5.34% 3.89x
Hawaii News 1.15% 3.87x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 3.62x
US Cycling 1.53% 3.60x
Backpacking 0.76% 3.59x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female