Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 254.5 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 254.5 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 7.54% 3.36x
RV Shoppers 7.13% 3.01x
Camping Enthusiasts 6.29% 2.83x
Airstream Enthusiasts 6.06% 2.81x
Commercial Vehicles Shoppers 4.87% 2.15x
Montana and Idaho Trip Planners 5.23% 2.15x
Xtreme Sports Fans 4.51% 2.11x
Diesel Vehicle Shoppers 4.87% 2.01x
Oregon Trip Planners 4.81% 2.01x
Nascar Fans 4.28% 1.97x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Carhartt.

Location Composition Index
Carhartt 0.41% 4.15x
Eddie Bauer 1.94% 4.12x
Belk 0.86% 3.67x
Columbia 0.96% 3.51x
REI 1.07% 3.47x
LL Bean 0.38% 3.35x
Buckle 3.73% 3.33x
Express Outlets 0.65% 3.31x
The North Face 1.14% 3.19x
Chicos 3.04% 2.94x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 5.70% 7.01x
Russia Cluster 0.24% 5.43x
Home Printing 0.12% 5.26x
Colorado Cluster 2.20% 4.74x
Homemade Jewelry & Crafts 0.42% 4.59x
Audio Clips & Sound Effects 0.18% 4.47x
Idaho Cluster 1.25% 4.08x
Telescopes 0.24% 4.08x
National Parks 0.71% 3.97x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.72% 3.94x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female