Explore the KOA Campgrounds Audience
Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 104.3 thousand unique devices whose actions qualify for the KOA Campgrounds audience.
INTERESTS
The KOA Campgrounds audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the KOA Campgrounds audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 4.66% | 3.76x |
| RV Shoppers | 3.87% | 3.29x |
| Camping Enthusiasts | 3.87% | 3.18x |
| Airstream Enthusiasts | 3.08% | 2.95x |
| Florida Atlantic Coast Trip Planners | 3.57% | 2.35x |
| Truck Drivers | 2.38% | 2.27x |
| Antiquing Enthusiasts | 2.48% | 2.20x |
| Space Travel Enthusiasts | 2.38% | 2.13x |
| Smoky Mountains Trip Planners | 2.78% | 2.09x |
| Farmers | 2.48% | 2.09x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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APPAREL RETAILERS
The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Belk.
| Location | Composition | Index |
| Belk | 1.45% | 6.32x |
| Express Outlets | 0.28% | 5.52x |
| Carhartt | 14.68% | 5.09x |
| Chicos | 2.52% | 4.56x |
| Columbia | 0.57% | 4.53x |
| Gymboree | 1.73% | 4.08x |
| Zumiez | 1.48% | 3.84x |
| Lane Bryant | 2.27% | 3.82x |
| Dressbarn | 2.08% | 3.82x |
| American Eagle Outfitters | 2.77% | 3.69x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the KOA Campgrounds audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 2.68% | 7.30x |
| Recreational Vehicles | 4.37% | 6.66x |
| Trucks | 0.79% | 4.24x |
| Conservatives & Conspiracies | 0.79% | 3.40x |
| All-Terrain Vehicles | 1.19% | 3.11x |
| Trucking | 1.39% | 3.05x |
| Utah Cluster | 1.19% | 2.89x |
| South Dakota Cluster | 0.60% | 2.82x |
| Florida Jacksonville & Orlando Cluster | 3.47% | 2.63x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.69% | 2.57x |
Composition Percentage:
The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
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DEMOGRAPHICS
The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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