Dstillery Audiences

KOA CAMPGROUNDS

Audience Size: 101.5 Thousand Devices

Explore the KOA Campgrounds Audience

Below you'll find more information about the KOA Campgrounds audience, broken down in different categories based on their digital and physical behaviors. These are 101.5 thousand unique devices whose actions qualify for the KOA Campgrounds audience.

Dstillery Crafted Audiences

INTERESTS

The KOA Campgrounds audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the KOA Campgrounds audience is Yellowstone Park Trip Planners.

Interest Composition Index
Yellowstone Park Trip Planners 12.03% 5.28x
RV Owners and Upgraders 8.25% 3.93x
Camping Enthusiasts 7.22% 3.79x
Airstream Enthusiasts 7.90% 3.77x
RV Shoppers 7.90% 3.55x
North West State Fair Visitors 7.56% 3.42x
Colorado County and Local Fair Visitors 7.22% 3.34x
Montana and Idaho Trip Planners 6.19% 3.26x
Outdoors Enthusiasts 7.22% 3.26x
South West State Fair Visitors 7.90% 3.24x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Interest attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The KOA Campgrounds audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the KOA Campgrounds audience is Carhartt.

Location Composition Index
Carhartt 24.43% 4.55x
Express Outlets 0.83% 4.52x
Belk 1.13% 4.34x
Eddie Bauer 1.73% 3.80x
Columbia 0.64% 3.60x
Ralph Lauren 0.99% 3.55x
Patagonia 0.55% 3.50x
Lane Bryant 3.00% 3.49x
Buckle 3.67% 3.36x
Maurices 0.13% 3.23x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Location attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the KOA Campgrounds audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 5.15% 9.27x
Recreational Vehicles 6.19% 7.40x
Colorado Snow 0.71% 5.91x
Colorado Cluster 4.47% 5.36x
Homesteading 1.03% 4.82x
Tahoe & Reno Tourism 1.03% 4.80x
Motorcycles & Snowmobiles 2.41% 4.54x
Power Tools 0.69% 3.89x
Dental Health 0.48% 3.79x
Auto Body Upkeep & Repair Researchers 0.48% 3.76x
Composition Percentage: The overlap percentage between the KOA Campgrounds audience and the Content Affinity attribute.
Index: A comparison of the KOA Campgrounds audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The KOA Campgrounds audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female