Dstillery Audiences

KAISER PERMANENTE

Audience Size: 1 Million Devices

Explore the Kaiser Permanente Audience

Below you'll find more information about the Kaiser Permanente audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Kaiser Permanente audience.

Dstillery Crafted Audiences

INTERESTS

The Kaiser Permanente audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kaiser Permanente audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 5.77% 3.36x
Countdown to the Beach Travelers 0.02% 2.73x
California Skiers and Snowboarders 3.21% 2.62x
Symphony Music Enthusiasts 3.63% 2.61x
Denver Broncos Fans 2.88% 2.60x
Los Angeles Mass Transit Commuters 3.71% 2.56x
Santa Cruz Trip Planners 3.21% 2.44x
Rodeo Enthusiasts 3.03% 2.35x
Aspen Trip Planners 3.02% 2.34x
Atlanta United Fans 2.71% 2.15x
Composition Percentage: The overlap percentage between the Kaiser Permanente audience and the Interest attribute.
Index: A comparison of the Kaiser Permanente audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kaiser Permanente audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kaiser Permanente audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.89% 11.11x
Joe's Jeans 0.49% 6.78x
Saint Laurent Paris 0.90% 6.67x
Topshop 0.28% 6.22x
Tommy Bahama 2.44% 6.20x
Uniqlo 1.33% 5.91x
Forever 21 4.95% 5.81x
Gymboree 3.09% 5.64x
Columbia 1.23% 5.59x
REI 1.72% 5.43x
Composition Percentage: The overlap percentage between the Kaiser Permanente audience and the Location attribute.
Index: A comparison of the Kaiser Permanente audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kaiser Permanente audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 8.88x
England Tourism 0.05% 8.66x
Handyman Tools 0.02% 7.22x
Colorado Snow 1.54% 5.29x
Colorado Cluster 1.94% 5.00x
Colorado News 9.08% 4.59x
Los Angeles Cluster 0.13% 4.42x
Hawaii News 2.07% 4.26x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.05% 3.90x
Southern California Cluster 0.26% 3.67x
Composition Percentage: The overlap percentage between the Kaiser Permanente audience and the Content Affinity attribute.
Index: A comparison of the Kaiser Permanente audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kaiser Permanente audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male