Dstillery Audiences

KAISER PERMANENTE

Audience Size: 918.5 Thousand Devices

Explore the Kaiser Permanente Audience

Below you'll find more information about the Kaiser Permanente audience, broken down in different categories based on their digital and physical behaviors. These are 918.5 thousand unique devices whose actions qualify for the Kaiser Permanente audience.

Dstillery Crafted Audiences

INTERESTS

The Kaiser Permanente audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kaiser Permanente audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 10.76% 4.72x
Denver Trip Planners 7.57% 3.60x
Colorado County and Local Fair Visitors 7.18% 3.53x
Santa Cruz Trip Planners 6.05% 2.79x
Los Angeles Mass Transit Commuters 6.07% 2.77x
Countdown to the Beach Travelers 0.02% 2.73x
Denver Nuggets Fans 5.06% 2.70x
Symphony Music Enthusiasts 5.17% 2.68x
Aspen Trip Planners 4.65% 2.68x
California Skiers and Snowboarders 5.05% 2.61x
Composition Percentage: The overlap percentage between the Kaiser Permanente audience and the Interest attribute.
Index: A comparison of the Kaiser Permanente audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kaiser Permanente audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kaiser Permanente audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.08% 12.03x
Joe's Jeans 0.48% 9.06x
Topshop 0.61% 6.90x
Patagonia 1.43% 6.29x
Uniqlo 1.81% 5.98x
REI 1.81% 5.85x
Forever 21 5.77% 5.82x
Columbia 1.60% 5.71x
Tommy Bahama 3.11% 5.62x
Saint Laurent Paris 0.89% 5.57x
Composition Percentage: The overlap percentage between the Kaiser Permanente audience and the Location attribute.
Index: A comparison of the Kaiser Permanente audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kaiser Permanente audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 2.48% 6.06x
Colorado Cluster 2.74% 5.96x
Colorado Snow 0.99% 5.45x
Colorado News 9.93% 5.23x
Southern California Cluster 0.19% 5.04x
Southern California Tourism 0.90% 4.75x
Mexico Travel 0.07% 3.83x
Mining & Natural Resources 0.03% 3.68x
France Online Music & Quiz Content Cluster 0.05% 3.41x
Los Angeles News 6.33% 3.37x
Composition Percentage: The overlap percentage between the Kaiser Permanente audience and the Content Affinity attribute.
Index: A comparison of the Kaiser Permanente audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kaiser Permanente audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male