Explore the Kate Spade Audience
Below you'll find more information about the Kate Spade audience, broken down in different categories based on their digital and physical behaviors. These are 119.5 thousand unique devices whose actions qualify for the Kate Spade audience.
INTERESTS
The Kate Spade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kate Spade audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 2.59% | 2.44x |
| Venture Capitalists | 2.18% | 2.31x |
| Miami Trip Planners | 2.75% | 2.29x |
| Luxury Womens Brands Shoppers | 2.86% | 2.13x |
| Investment Banking Professionals | 2.20% | 2.06x |
| Real Estate Decision Makers | 4.73% | 2.05x |
| Shared Work Space Researchers | 1.85% | 2.00x |
| Los Angeles Trip Planners | 3.05% | 1.99x |
| Luxury Department Store Shoppers | 3.07% | 1.98x |
| Online Grocery Shoppers | 5.21% | 1.94x |
Composition Percentage:
The overlap percentage between the Kate Spade audience and the Interest attribute.
Index: A comparison of the Kate Spade audience to the internet population.
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APPAREL RETAILERS
The Kate Spade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kate Spade audience is Madewell.
| Location | Composition | Index |
| Madewell | 14.88% | 157.14x |
| Calvin Klein | 9.25% | 131.61x |
| Michael Kors | 14.95% | 106.75x |
| Hugo Boss | 8.95% | 98.36x |
| Saint Laurent Paris | 5.37% | 95.02x |
| Levi Strauss | 6.66% | 92.57x |
| Ann Taylor | 8.84% | 79.05x |
| Free People | 8.19% | 73.11x |
| Ralph Lauren | 4.70% | 71.54x |
| Patagonia | 4.99% | 71.08x |
Composition Percentage:
The overlap percentage between the Kate Spade audience and the Location attribute.
Index: A comparison of the Kate Spade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kate Spade audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 2.79% | 6.88x |
| New York City Real Estate Research Cluster | 1.20% | 3.68x |
| Fashion Cluster | 1.48% | 2.98x |
| New York City Education & News Cluster | 1.24% | 2.81x |
| NYC Tourist Attractions | 1.72% | 2.80x |
| US Soccer | 0.35% | 2.79x |
| Marketing Professionals | 0.52% | 2.54x |
| China Cluster | 0.28% | 2.48x |
| Asia Travel | 0.68% | 2.47x |
| Watches Retail | 0.46% | 2.46x |
Composition Percentage:
The overlap percentage between the Kate Spade audience and the Content Affinity attribute.
Index: A comparison of the Kate Spade audience to the internet population.
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DEMOGRAPHICS
The Kate Spade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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