Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 152.9 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.35% | 3.35x |
| Motorcycle Enthusiasts | 4.40% | 1.91x |
| Quads and ATV Enthusiasts | 5.37% | 1.85x |
| Holiday Season Home Improvement Deal Shoppers | 3.79% | 1.85x |
| Model Aircraft and Rocket Hobbyists | 4.93% | 1.81x |
| Tractor Shoppers | 4.93% | 1.80x |
| Verizon Wireless Customers | 0.09% | 1.80x |
| T-Mobile Customers | 0.09% | 1.78x |
| Social Workers | 0.09% | 1.78x |
| Holiday Season Sporting Goods Deal Shoppers | 4.05% | 1.77x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is REI.
| Location | Composition | Index |
| REI | 0.41% | 2.86x |
| Carhartt | 18.78% | 2.68x |
| Maurices | 2.84% | 2.68x |
| Express Outlets | 0.25% | 2.38x |
| Buckle | 1.56% | 2.26x |
| Zumiez | 1.14% | 2.14x |
| Belk | 0.45% | 2.07x |
| Calvin Klein | 0.03% | 2.02x |
| Talbots | 0.75% | 2.00x |
| Columbia | 0.15% | 1.97x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.15% | 4.09x |
| Motorcycle Lifestyle Researchers | 1.50% | 3.97x |
| Home Remodeling | 0.18% | 3.75x |
| Korea Cluster | 0.16% | 3.71x |
| Recreational Motor Sport Enthusiasts | 0.44% | 3.71x |
| Cardiac & Other Health Research | 0.24% | 3.57x |
| Eye Health & Vision | 0.18% | 3.47x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.26% | 3.46x |
| Medical Diagnostics | 0.35% | 3.33x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.26% | 2.94x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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