Dstillery Audiences

KAWASAKI

Audience Size: 493.2 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 493.2 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.05% 5.73x
Work Hard, Play Hard Travelers 0.01% 5.20x
Getting Off the Grid Travelers 0.01% 4.17x
Xtreme Sports Fans 3.12% 1.90x
Quads and ATV Enthusiasts 3.65% 1.82x
Dirt Bike Enthusiasts 3.45% 1.80x
Family Adventures Travelers 0.03% 1.77x
Ducati Motorcycle Shoppers 3.91% 1.73x
Blades and Hunting Knife Shoppers 3.71% 1.71x
Ford Mustang Enthusiasts 3.32% 1.66x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Express Outlets.

Location Composition Index
Express Outlets 0.93% 5.99x
Carhartt 9.76% 5.88x
Belk 1.27% 5.26x
Hollister 2.71% 4.80x
Lorna Jane 0.44% 4.73x
Zumiez 4.68% 4.73x
Buckle 3.29% 4.67x
Gymboree 2.71% 4.58x
Dressbarn 3.89% 4.57x
Mens Wearhouse 7.86% 4.42x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.07% 27.24x
Assorted Topics (Elderly, Europe, Viral Media) 0.07% 23.65x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 22.33x
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 21.92x
Quebec Hunting & Outdoors Cluster 0.01% 12.40x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 9.18x
Assorted Topics (Television, Origami, Men's Health) 0.13% 9.13x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 8.35x
Decoration & Fabric 0.02% 8.10x
Seventh-day Adventist Church 0.13% 7.62x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male