Dstillery Audiences

KAWASAKI

Audience Size: 152.9 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 152.9 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.35% 3.35x
Motorcycle Enthusiasts 4.40% 1.91x
Quads and ATV Enthusiasts 5.37% 1.85x
Holiday Season Home Improvement Deal Shoppers 3.79% 1.85x
Model Aircraft and Rocket Hobbyists 4.93% 1.81x
Tractor Shoppers 4.93% 1.80x
Verizon Wireless Customers 0.09% 1.80x
T-Mobile Customers 0.09% 1.78x
Social Workers 0.09% 1.78x
Holiday Season Sporting Goods Deal Shoppers 4.05% 1.77x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is REI.

Location Composition Index
REI 0.41% 2.86x
Carhartt 18.78% 2.68x
Maurices 2.84% 2.68x
Express Outlets 0.25% 2.38x
Buckle 1.56% 2.26x
Zumiez 1.14% 2.14x
Belk 0.45% 2.07x
Calvin Klein 0.03% 2.02x
Talbots 0.75% 2.00x
Columbia 0.15% 1.97x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.15% 4.09x
Motorcycle Lifestyle Researchers 1.50% 3.97x
Home Remodeling 0.18% 3.75x
Korea Cluster 0.16% 3.71x
Recreational Motor Sport Enthusiasts 0.44% 3.71x
Cardiac & Other Health Research 0.24% 3.57x
Eye Health & Vision 0.18% 3.47x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.26% 3.46x
Medical Diagnostics 0.35% 3.33x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.26% 2.94x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male