Dstillery Audiences

KAWASAKI

Audience Size: 90.5 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 90.5 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.28% 2.95x
Home Remodelers 1.22% 2.73x
Commercial Vehicles Shoppers 3.09% 2.32x
Big & Tall Men 1.78% 2.28x
Pantry Recipes Researchers 0.84% 2.16x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 0.75% 2.12x
Quads and ATV Enthusiasts 4.03% 2.11x
Truck Drivers 3.28% 2.04x
RV Shoppers 3.19% 2.04x
Kids Clothing Shoppers 1.59% 2.03x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Carhartt.

Location Composition Index
Carhartt 14.09% 4.44x
Maurices 2.84% 3.33x
Lorna Jane 0.10% 3.17x
Old Navy 2.40% 3.08x
Mens Wearhouse 1.77% 3.06x
Buckle 1.63% 3.03x
REI 0.29% 3.01x
Ralph Lauren 0.28% 2.96x
Belk 0.44% 2.95x
Jos A. Bank Clothiers 0.96% 2.83x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Recreational Motor Sport Enthusiasts.

Content Affinity Composition Index
Recreational Motor Sport Enthusiasts 0.28% 5.70x
Illinois Education 0.15% 4.09x
All-Terrain Vehicles 1.03% 4.08x
Motorcycle Lifestyle Researchers 0.84% 3.96x
Equestrian Cluster 0.32% 3.82x
Tahoe & Reno Tourism 0.37% 3.80x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.28% 3.51x
New Hampshire News 0.75% 3.28x
New York City Education & News Cluster 0.23% 3.19x
Legal Information Research Cluster 0.19% 3.19x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male