Dstillery Audiences

KAWASAKI

Audience Size: 78 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 78 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 6.20% 2.25x
Cattlemen and Pork Producers 4.47% 2.08x
Piercing Fans 5.71% 1.99x
Dodge Vehicle Shoppers 5.21% 1.98x
Automotive Service Professionals 5.21% 1.95x
GMC Vehicle Shopper 4.96% 1.95x
South West State Fair Visitors 5.46% 1.94x
Food Bank Researchers 1.49% 1.94x
Diesel Vehicle Shoppers 5.21% 1.94x
Product Manuals Researchers 4.22% 1.89x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.09% 4.11x
Maurices 5.62% 3.99x
Express Outlets 0.51% 3.76x
Carhartt 33.39% 3.53x
Ralph Lauren 0.60% 3.08x
Buckle 2.98% 3.08x
Lane Bryant 2.30% 3.01x
Talbots 1.44% 2.92x
Gymboree 1.92% 2.91x
The North Face 0.39% 2.88x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Homesteading.

Content Affinity Composition Index
Homesteading 0.99% 6.28x
Illinois Education 0.15% 4.09x
Central California Cluster 0.53% 3.88x
Korea Cluster 0.16% 3.71x
Cardiac & Other Health Research 0.24% 3.57x
Eye Health & Vision 0.18% 3.47x
Studio & Franchise Video Game Players 0.53% 3.31x
Magic & Games 0.99% 3.28x
All-Terrain Vehicles 1.99% 3.17x
Charity Walks 0.50% 2.99x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female