Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 313.3 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Cattle Industry New Readers.
| Interest | Composition | Index |
| Cattle Industry New Readers | 1.59% | 1.52x |
| Xtreme Sports Fans | 1.77% | 1.51x |
| Bargain Shopping Researchers | 1.32% | 1.47x |
| Family Adventures Travelers | 0.20% | 1.45x |
| Rodeo Enthusiasts | 1.97% | 1.39x |
| Wyoming Cowboys Fans | 1.67% | 1.37x |
| Dirt Bike Enthusiasts | 1.97% | 1.36x |
| Drive-In Theater Enthusiasts | 1.67% | 1.35x |
| Speedway Event Enthusiasts | 1.82% | 1.34x |
| Getting Off the Grid Travelers | 0.15% | 1.33x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.38% | 7.49x |
| Everlane | 0.08% | 7.28x |
| Belk | 1.41% | 6.12x |
| Lorna Jane | 0.46% | 5.63x |
| Carhartt | 16.04% | 5.56x |
| Zumiez | 2.12% | 5.48x |
| Journeys | 2.11% | 5.41x |
| Old Navy | 4.20% | 5.36x |
| Lane Bryant | 3.11% | 5.24x |
| Express | 1.71% | 5.18x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 0.47% | 3.19x |
| Cheerleading | 0.25% | 2.80x |
| West Virginia News | 0.72% | 2.72x |
| Mexico Travel | 0.10% | 2.47x |
| Reproductive Health | 0.67% | 2.36x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 0.20% | 2.35x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.62% | 2.28x |
| Bird Watching | 0.12% | 2.17x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.10% | 2.15x |
| Film Production | 0.22% | 2.15x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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