Dstillery Audiences

KAWASAKI

Audience Size: 185.8 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 185.8 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 1.61% 1.67x
Xtreme Sports Fans 1.58% 1.66x
Auto Repair Researchers 1.35% 1.57x
Tractor Shoppers 1.41% 1.56x
Gun Rights Advocates 1.71% 1.52x
Quads and ATV Enthusiasts 1.64% 1.50x
Cat Lovers 1.45% 1.49x
Outdoors Enthusiasts 1.51% 1.49x
Metal Detecting Enthusiasts 1.41% 1.48x
RV Shoppers 1.35% 1.46x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.21% 6.40x
Express Outlets 0.17% 5.98x
Patagonia 0.38% 5.44x
Old Navy 2.38% 5.40x
Belk 0.78% 5.40x
Carhartt 8.91% 5.39x
Journeys 1.13% 5.29x
The North Face 1.24% 5.23x
Dressbarn 1.56% 5.22x
Zumiez 1.22% 5.16x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.69% 2.71x
West Virginia News 0.46% 2.02x
Pet Supplies 0.49% 1.83x
Equestrian Cluster 0.39% 1.81x
All-Terrain Vehicles 0.59% 1.77x
Iowa Cluster 1.25% 1.75x
Fishing 0.46% 1.73x
Power Tools 0.33% 1.72x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 0.33% 1.71x
Beauty & Cosmetics 0.30% 1.68x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female