Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 90.5 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.28% | 2.95x |
| Home Remodelers | 1.22% | 2.73x |
| Commercial Vehicles Shoppers | 3.09% | 2.32x |
| Big & Tall Men | 1.78% | 2.28x |
| Pantry Recipes Researchers | 0.84% | 2.16x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 0.75% | 2.12x |
| Quads and ATV Enthusiasts | 4.03% | 2.11x |
| Truck Drivers | 3.28% | 2.04x |
| RV Shoppers | 3.19% | 2.04x |
| Kids Clothing Shoppers | 1.59% | 2.03x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 14.09% | 4.44x |
| Maurices | 2.84% | 3.33x |
| Lorna Jane | 0.10% | 3.17x |
| Old Navy | 2.40% | 3.08x |
| Mens Wearhouse | 1.77% | 3.06x |
| Buckle | 1.63% | 3.03x |
| REI | 0.29% | 3.01x |
| Ralph Lauren | 0.28% | 2.96x |
| Belk | 0.44% | 2.95x |
| Jos A. Bank Clothiers | 0.96% | 2.83x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Recreational Motor Sport Enthusiasts.
| Content Affinity | Composition | Index |
| Recreational Motor Sport Enthusiasts | 0.28% | 5.70x |
| Illinois Education | 0.15% | 4.09x |
| All-Terrain Vehicles | 1.03% | 4.08x |
| Motorcycle Lifestyle Researchers | 0.84% | 3.96x |
| Equestrian Cluster | 0.32% | 3.82x |
| Tahoe & Reno Tourism | 0.37% | 3.80x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.28% | 3.51x |
| New Hampshire News | 0.75% | 3.28x |
| New York City Education & News Cluster | 0.23% | 3.19x |
| Legal Information Research Cluster | 0.19% | 3.19x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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