Dstillery Audiences

KAWASAKI

Audience Size: 518 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 518 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 4.27% 1.92x
Xtreme Sports Fans 3.95% 1.79x
Tractor Shoppers 3.52% 1.75x
Diesel Vehicle Shoppers 3.80% 1.71x
Off Road Accessories Enthusiasts 3.98% 1.69x
Motorcycle Enthusiasts 3.77% 1.69x
Welding Tools and Supplies Shoppers 3.27% 1.63x
Truck Shoppers 3.66% 1.62x
RV Owners and Upgraders 3.38% 1.60x
Hunters 3.59% 1.59x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.25% 5.21x
Carhartt 19.95% 5.14x
Express Outlets 1.15% 5.08x
Lorna Jane 0.53% 5.03x
Levi Strauss 0.88% 4.94x
Belk 1.40% 4.85x
Abercrombie & Fitch 1.52% 4.74x
Charlotte Russe 2.95% 4.55x
Lane Bryant 4.55% 4.55x
Eddie Bauer 2.52% 4.54x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.09% 5.03x
Canadian News 0.14% 5.02x
Illinois Education 0.18% 4.34x
Motorcycle Racing Researchers 0.18% 3.70x
Recreational Motor Sport Enthusiasts 0.46% 3.64x
Job Interview Process 0.18% 3.50x
Senior Care 0.11% 3.46x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 3.20x
Beach & Intimate Wear 0.07% 3.19x
Audio Clips & Sound Effects 0.11% 3.09x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male