Dstillery Audiences

KAWASAKI

Audience Size: 606.7 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 606.7 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.03% 1.77x
Quads and ATV Enthusiasts 3.96% 1.63x
Executive Travelers 0.02% 1.60x
Xtreme Sports Fans 3.26% 1.58x
Dirt Bike Enthusiasts 3.51% 1.56x
Diesel Vehicle Shoppers 3.40% 1.46x
Automotive Auctions Enthusiasts 3.49% 1.44x
Welding Tools and Supplies Shoppers 3.01% 1.44x
RV Shoppers 3.28% 1.44x
Harley Davidson Shoppers 3.59% 1.43x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Express Outlets.

Location Composition Index
Express Outlets 0.96% 4.91x
Lorna Jane 0.41% 4.87x
Carhartt 0.47% 4.67x
Belk 1.08% 4.59x
Levi Strauss 1.42% 4.46x
Columbia 1.19% 4.34x
Buckle 4.82% 4.30x
Lane Bryant 3.92% 4.23x
Abercrombie & Fitch 2.42% 4.23x
Zumiez 5.56% 4.23x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Seventh-day Adventist Church.

Content Affinity Composition Index
Seventh-day Adventist Church 0.06% 5.35x
South Carolina Travel 0.04% 3.98x
Scotland Travel 0.04% 3.15x
Recreational Motor Sport Enthusiasts 0.44% 3.07x
Online Learning 0.04% 3.00x
Homeschooling 0.06% 2.81x
Home Décor, Furniture, & Decorating 0.02% 2.68x
Southern California Cluster 0.12% 2.68x
France Online Music & Quiz Content Cluster 0.03% 2.55x
Holiday Gifts 0.08% 2.51x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female