Dstillery Audiences

KAWASAKI

Audience Size: 562.8 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 562.8 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 4.29% 1.90x
Xtreme Sports Fans 3.66% 1.87x
Diesel Vehicle Shoppers 3.93% 1.80x
Motorcycle Enthusiasts 3.60% 1.80x
Family Adventures Travelers 0.03% 1.77x
Outdoors Enthusiasts 3.57% 1.76x
Pontoon Boat Researchers 3.50% 1.73x
RV Shoppers 3.53% 1.70x
Tractor Shoppers 3.50% 1.69x
RV Owners and Upgraders 3.40% 1.69x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Carhartt.

Location Composition Index
Carhartt 8.61% 5.04x
Joe's Jeans 0.23% 4.73x
Levi Strauss 1.31% 4.73x
Express Outlets 1.00% 4.72x
Lorna Jane 0.45% 4.72x
Belk 1.24% 4.71x
Buckle 4.93% 4.35x
Abercrombie & Fitch 2.12% 4.30x
Lane Bryant 4.08% 4.28x
Eddie Bauer 2.24% 4.26x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.10% 5.87x
Chat Rooms 0.09% 5.03x
Health & Safety Compliance 0.13% 4.46x
Recreational Motor Sport Enthusiasts 0.56% 4.26x
Home Improvement Contractor 0.16% 4.26x
Discount Books 0.10% 3.81x
Sports Apparel 0.09% 3.42x
Paper & Packaging 0.07% 3.24x
Canada Travel & Tourism 0.07% 3.17x
Fishing 0.85% 3.17x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male