Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 347.8 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.09% | 1.80x |
| T-Mobile Customers | 0.09% | 1.78x |
| Kansas City Trip Planners | 4.63% | 1.65x |
| COVID Testing Researchers | 1.32% | 1.64x |
| Women’s Lifestyle Blogs Researchers | 1.65% | 1.63x |
| North Midwest State Fair Visitors | 4.71% | 1.60x |
| Black Friday Deal Shoppers | 3.39% | 1.57x |
| Remdesivir Information Researchers | 1.20% | 1.56x |
| Restaurant Supply Shoppers | 0.17% | 1.56x |
| Quads and ATV Enthusiasts | 3.93% | 1.56x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Maurices.
| Location | Composition | Index |
| Maurices | 7.31% | 2.35x |
| Carhartt | 33.27% | 2.13x |
| Belk | 1.18% | 1.94x |
| Charlotte Russe | 0.30% | 1.93x |
| Buckle | 3.82% | 1.84x |
| Express Outlets | 0.62% | 1.81x |
| Levi Strauss | 0.02% | 1.79x |
| Lorna Jane | 0.21% | 1.77x |
| Eddie Bauer | 1.44% | 1.74x |
| Dressbarn | 2.58% | 1.69x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.15% | 4.09x |
| Internet Service Provider Sites | 0.08% | 3.87x |
| Eye Health & Vision | 0.18% | 3.47x |
| Women Shoppers | 0.08% | 3.43x |
| Missouri Travel & Outdoors Cluster | 2.07% | 3.16x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.13% | 3.05x |
| Tennis, Golf & Boxing | 0.12% | 2.98x |
| Pac 12 Sports | 0.17% | 2.84x |
| Home Décor, Furniture, & Decorating | 0.02% | 2.68x |
| Data Centers | 0.08% | 2.63x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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