Dstillery Audiences

KAWASAKI

Audience Size: 347.8 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 347.8 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.09% 1.80x
T-Mobile Customers 0.09% 1.78x
Kansas City Trip Planners 4.63% 1.65x
COVID Testing Researchers 1.32% 1.64x
Women’s Lifestyle Blogs Researchers 1.65% 1.63x
North Midwest State Fair Visitors 4.71% 1.60x
Black Friday Deal Shoppers 3.39% 1.57x
Remdesivir Information Researchers 1.20% 1.56x
Restaurant Supply Shoppers 0.17% 1.56x
Quads and ATV Enthusiasts 3.93% 1.56x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Maurices.

Location Composition Index
Maurices 7.31% 2.35x
Carhartt 33.27% 2.13x
Belk 1.18% 1.94x
Charlotte Russe 0.30% 1.93x
Buckle 3.82% 1.84x
Express Outlets 0.62% 1.81x
Levi Strauss 0.02% 1.79x
Lorna Jane 0.21% 1.77x
Eddie Bauer 1.44% 1.74x
Dressbarn 2.58% 1.69x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.15% 4.09x
Internet Service Provider Sites 0.08% 3.87x
Eye Health & Vision 0.18% 3.47x
Women Shoppers 0.08% 3.43x
Missouri Travel & Outdoors Cluster 2.07% 3.16x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.13% 3.05x
Tennis, Golf & Boxing 0.12% 2.98x
Pac 12 Sports 0.17% 2.84x
Home Décor, Furniture, & Decorating 0.02% 2.68x
Data Centers 0.08% 2.63x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female