Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 169.3 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.30% | 2.79x |
| Motorcycle Enthusiasts | 4.43% | 1.89x |
| Verizon Wireless Customers | 0.09% | 1.80x |
| T-Mobile Customers | 0.09% | 1.78x |
| Michigan County and Local Fair Visitors | 5.81% | 1.78x |
| Xtreme Sports Fans | 4.43% | 1.76x |
| Competitive Car Brand Shoppers | 4.43% | 1.73x |
| Kansas City Trip Planners | 5.12% | 1.71x |
| Ford Mustang Enthusiasts | 4.13% | 1.69x |
| Ducati Motorcycle Shoppers | 3.84% | 1.66x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Maurices.
| Location | Composition | Index |
| Maurices | 4.49% | 3.97x |
| Carhartt | 36.49% | 3.89x |
| Express Outlets | 0.33% | 3.43x |
| Belk | 0.68% | 3.42x |
| Levi Strauss | 0.02% | 3.32x |
| Patagonia | 0.18% | 3.29x |
| Buckle | 1.80% | 3.28x |
| Mens Wearhouse | 3.15% | 3.22x |
| Zumiez | 1.40% | 3.18x |
| Ralph Lauren | 0.46% | 3.10x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.15% | 4.09x |
| Home Remodeling | 0.18% | 3.99x |
| Recreational Motor Sport Enthusiasts | 0.49% | 3.95x |
| Perfume, Makeup & Cosmetics | 0.20% | 3.74x |
| Korea Cluster | 0.16% | 3.71x |
| Cardiac & Other Health Research | 0.24% | 3.57x |
| Hobby Vehicles | 0.20% | 3.56x |
| Mobile Phone Networks | 0.20% | 3.52x |
| Eye Health & Vision | 0.18% | 3.47x |
| Horse Racing | 0.20% | 3.45x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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