Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 597.7 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.05% | 5.73x |
| Work Hard, Play Hard Travelers | 0.01% | 5.20x |
| Getting Off the Grid Travelers | 0.01% | 4.17x |
| Essential Oils Enthusiasts | 0.02% | 4.15x |
| Diesel Vehicle Shoppers | 3.32% | 1.80x |
| Family Adventures Travelers | 0.03% | 1.77x |
| Quads and ATV Enthusiasts | 3.57% | 1.77x |
| Motorcycle Enthusiasts | 2.74% | 1.69x |
| Xtreme Sports Fans | 2.64% | 1.68x |
| RV Shoppers | 3.17% | 1.66x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 4.06% | 6.28x |
| Lorna Jane | 0.42% | 5.51x |
| Belk | 1.10% | 5.10x |
| Express Outlets | 0.80% | 4.95x |
| Buckle | 3.81% | 4.58x |
| Zumiez | 4.88% | 4.49x |
| Mens Wearhouse | 7.15% | 4.44x |
| Dressbarn | 3.53% | 4.36x |
| Hollister | 2.73% | 4.33x |
| Lane Bryant | 3.76% | 4.30x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.07% | 27.24x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.07% | 21.92x |
| Decoration & Fabric | 0.04% | 16.29x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 15.72x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 12.40x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 10.40x |
| Fashion & Cosmetics | 0.02% | 8.47x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 7.02x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 6.71x |
| England Tourism | 0.02% | 6.41x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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