Dstillery Audiences

KAWASAKI

Audience Size: 597.7 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 597.7 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.05% 5.73x
Work Hard, Play Hard Travelers 0.01% 5.20x
Getting Off the Grid Travelers 0.01% 4.17x
Essential Oils Enthusiasts 0.02% 4.15x
Diesel Vehicle Shoppers 3.32% 1.80x
Family Adventures Travelers 0.03% 1.77x
Quads and ATV Enthusiasts 3.57% 1.77x
Motorcycle Enthusiasts 2.74% 1.69x
Xtreme Sports Fans 2.64% 1.68x
RV Shoppers 3.17% 1.66x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Carhartt.

Location Composition Index
Carhartt 4.06% 6.28x
Lorna Jane 0.42% 5.51x
Belk 1.10% 5.10x
Express Outlets 0.80% 4.95x
Buckle 3.81% 4.58x
Zumiez 4.88% 4.49x
Mens Wearhouse 7.15% 4.44x
Dressbarn 3.53% 4.36x
Hollister 2.73% 4.33x
Lane Bryant 3.76% 4.30x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.07% 27.24x
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 21.92x
Decoration & Fabric 0.04% 16.29x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 15.72x
Quebec Hunting & Outdoors Cluster 0.01% 12.40x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 10.40x
Fashion & Cosmetics 0.02% 8.47x
Canadian Construction & Renovation Research Cluster 0.02% 7.02x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 6.71x
England Tourism 0.02% 6.41x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male