Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 362.3 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 4.30% | 1.99x |
| South State Fair Visitors | 5.11% | 1.94x |
| RV Shoppers | 4.22% | 1.93x |
| Xtreme Sports Fans | 3.95% | 1.84x |
| Rapid City Trip Planners | 3.14% | 1.84x |
| North Midwest State Fair Visitors | 4.04% | 1.82x |
| Farming Real Estate Researchers | 3.14% | 1.81x |
| Verizon Wireless Customers | 0.09% | 1.80x |
| T-Mobile Customers | 0.09% | 1.78x |
| Commercial Vehicles Shoppers | 3.95% | 1.78x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.25% | 6.07x |
| Joe's Jeans | 0.18% | 5.99x |
| Carhartt | 28.49% | 5.30x |
| Belk | 1.36% | 5.20x |
| Lorna Jane | 0.35% | 5.11x |
| Express Outlets | 0.92% | 5.04x |
| Levi Strauss | 0.03% | 4.82x |
| Abercrombie & Fitch | 0.44% | 4.74x |
| Buckle | 4.95% | 4.54x |
| Lane Bryant | 3.85% | 4.48x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 0.36% | 4.13x |
| Illinois Education | 0.15% | 4.09x |
| Humor & Entertainment | 0.14% | 3.89x |
| Recreational Motor Sport Enthusiasts | 0.45% | 3.50x |
| Diamonds & Precious Metals | 0.36% | 3.32x |
| Cardiac & Other Health Research | 0.27% | 3.23x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.07% | 3.20x |
| Amateur Radios | 0.45% | 3.12x |
| Youth Educational Resources | 0.18% | 3.10x |
| Machines & Industrial Supplies | 0.27% | 3.07x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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