Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 606.7 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.03% | 1.77x |
| Quads and ATV Enthusiasts | 3.96% | 1.63x |
| Executive Travelers | 0.02% | 1.60x |
| Xtreme Sports Fans | 3.26% | 1.58x |
| Dirt Bike Enthusiasts | 3.51% | 1.56x |
| Diesel Vehicle Shoppers | 3.40% | 1.46x |
| Automotive Auctions Enthusiasts | 3.49% | 1.44x |
| Welding Tools and Supplies Shoppers | 3.01% | 1.44x |
| RV Shoppers | 3.28% | 1.44x |
| Harley Davidson Shoppers | 3.59% | 1.43x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.96% | 4.91x |
| Lorna Jane | 0.41% | 4.87x |
| Carhartt | 0.47% | 4.67x |
| Belk | 1.08% | 4.59x |
| Levi Strauss | 1.42% | 4.46x |
| Columbia | 1.19% | 4.34x |
| Buckle | 4.82% | 4.30x |
| Lane Bryant | 3.92% | 4.23x |
| Abercrombie & Fitch | 2.42% | 4.23x |
| Zumiez | 5.56% | 4.23x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Seventh-day Adventist Church.
| Content Affinity | Composition | Index |
| Seventh-day Adventist Church | 0.06% | 5.35x |
| South Carolina Travel | 0.04% | 3.98x |
| Scotland Travel | 0.04% | 3.15x |
| Recreational Motor Sport Enthusiasts | 0.44% | 3.07x |
| Online Learning | 0.04% | 3.00x |
| Homeschooling | 0.06% | 2.81x |
| Home Décor, Furniture, & Decorating | 0.02% | 2.68x |
| Southern California Cluster | 0.12% | 2.68x |
| France Online Music & Quiz Content Cluster | 0.03% | 2.55x |
| Holiday Gifts | 0.08% | 2.51x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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