Dstillery Audiences

KAWASAKI

Audience Size: 453.9 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 453.9 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.88% 1.65x
Welding Tools and Supplies Shoppers 1.60% 1.64x
Quads and ATV Enthusiasts 2.00% 1.61x
Truck Shoppers 2.02% 1.59x
RV Shoppers 1.76% 1.51x
Xtreme Sports Fans 1.55% 1.49x
Automotive Auctions Enthusiasts 1.85% 1.47x
Motor Scooter Enthusiasts 1.56% 1.43x
RV Owners and Upgraders 1.58% 1.43x
Diesel Vehicle Shoppers 3.60% 1.42x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Express Outlets.

Location Composition Index
Express Outlets 0.65% 6.92x
Carhartt 13.67% 6.35x
Belk 1.37% 6.01x
Lorna Jane 0.45% 5.39x
Zumiez 3.47% 5.39x
Journeys 3.03% 5.34x
Gymboree 2.16% 5.20x
Hollister 2.04% 5.16x
Dressbarn 3.31% 5.10x
Old Navy 5.04% 5.03x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Kentucky News.

Content Affinity Composition Index
Kentucky News 1.58% 1.81x
Car Forums 2.02% 1.36x
South Florida Cluster 1.85% 1.32x
Sports Fanatics 4.76% 1.10x
Pet Cluster 4.18% 1.09x
Phone & Business Information Searchers 4.01% 1.09x
Appliances & Reviews 2.97% 1.06x
Plants & Gardening 1.62% 1.06x
Parenting & Pregnancy Resources 2.18% 1.04x
Do It Yourself 3.13% 1.03x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female