Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 493.2 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.05% | 5.73x |
| Work Hard, Play Hard Travelers | 0.01% | 5.20x |
| Getting Off the Grid Travelers | 0.01% | 4.17x |
| Xtreme Sports Fans | 3.12% | 1.90x |
| Quads and ATV Enthusiasts | 3.65% | 1.82x |
| Dirt Bike Enthusiasts | 3.45% | 1.80x |
| Family Adventures Travelers | 0.03% | 1.77x |
| Ducati Motorcycle Shoppers | 3.91% | 1.73x |
| Blades and Hunting Knife Shoppers | 3.71% | 1.71x |
| Ford Mustang Enthusiasts | 3.32% | 1.66x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.93% | 5.99x |
| Carhartt | 9.76% | 5.88x |
| Belk | 1.27% | 5.26x |
| Hollister | 2.71% | 4.80x |
| Lorna Jane | 0.44% | 4.73x |
| Zumiez | 4.68% | 4.73x |
| Buckle | 3.29% | 4.67x |
| Gymboree | 2.71% | 4.58x |
| Dressbarn | 3.89% | 4.57x |
| Mens Wearhouse | 7.86% | 4.42x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.07% | 27.24x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.07% | 23.65x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 22.33x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.07% | 21.92x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 12.40x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 9.18x |
| Assorted Topics (Television, Origami, Men's Health) | 0.13% | 9.13x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 8.35x |
| Decoration & Fabric | 0.02% | 8.10x |
| Seventh-day Adventist Church | 0.13% | 7.62x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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