Dstillery Audiences

KAWASAKI

Audience Size: 263.3 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 263.3 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Thanksgiving Turkey/Sides/Dessert Recipe Researchers.

Interest Composition Index
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 0.83% 2.04x
Fitness Instructors 2.61% 1.85x
Verizon Wireless Customers 0.09% 1.80x
T-Mobile Customers 0.09% 1.78x
Wyoming Cowboys Fans 1.97% 1.78x
Louisiana Activities Researchers 1.40% 1.66x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.06% 1.66x
Western Canada Skiers and Snowboarders 2.16% 1.65x
Luxury Retail Researchers 0.70% 1.65x
Pet Owners 2.67% 1.62x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 2.53x
Maurices 10.99% 2.41x
Belk 2.28% 2.22x
Carhartt 43.75% 2.22x
Buckle 6.80% 2.02x
Express Outlets 0.94% 1.99x
Lorna Jane 0.34% 1.99x
Old Navy 8.63% 1.79x
American Eagle Outfitters 4.75% 1.79x
The Childrens Place 7.53% 1.78x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.15% 4.09x
Legal Information Research Cluster 0.25% 3.79x
Motorcycle Racing Researchers 0.19% 3.63x
Unique & Personalized Fashion 0.10% 3.57x
Tennis, Golf & Boxing 0.10% 3.48x
Assorted Topics (Freebies, Gardens, Jewelry) 0.45% 3.15x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.13% 3.05x
Child Development 0.09% 2.96x
Motorcycle Lifestyle Researchers 0.70% 2.81x
Historical Information - Museums & Libraries 0.10% 2.76x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male