Dstillery Audiences

KAWASAKI

Audience Size: 200.2 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 200.2 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.88% 2.02x
Xtreme Sports Fans 1.72% 1.84x
Quads and ATV Enthusiasts 2.08% 1.82x
Dirt Bike Enthusiasts 2.58% 1.79x
RV Shoppers 1.68% 1.78x
Motorcycle Enthusiasts 1.62% 1.73x
RV Owners and Upgraders 1.65% 1.63x
Diesel Vehicle Shoppers 3.40% 1.62x
Ducati Motorcycle Shoppers 1.92% 1.60x
Farmers 1.52% 1.57x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Carhartt.

Location Composition Index
Carhartt 0.44% 4.08x
Gymboree 0.81% 2.68x
Michael Kors 0.28% 2.34x
The North Face 0.60% 2.33x
Brooks Brothers 1.06% 2.30x
REI 0.94% 2.02x
Lululemon 0.14% 1.97x
Club Monaco 0.21% 1.96x
Banana Republic 1.00% 1.95x
J. Crew 0.83% 1.95x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.73% 2.90x
West Virginia News 0.56% 2.45x
Motorcycle Lifestyle Researchers 0.99% 2.25x
Diet & Weight Loss 0.53% 2.22x
Dental Health 0.40% 2.11x
All-Terrain Vehicles 0.66% 2.07x
Healthy Eating Researchers 0.33% 1.93x
Classic Car Purchase Researchers 1.02% 1.88x
Motorsport Equipment 0.46% 1.87x
South Florida Cluster 2.15% 1.85x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.