Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 251.5 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 0.19% | 2.31x |
| Small Business COVID-19 Relief Researchers | 0.13% | 2.15x |
| Quads and ATV Enthusiasts | 5.57% | 1.95x |
| Motorcycle Enthusiasts | 4.35% | 1.82x |
| Xtreme Sports Fans | 4.64% | 1.81x |
| Verizon Wireless Customers | 0.09% | 1.80x |
| T-Mobile Customers | 0.09% | 1.78x |
| Automotive Service Professionals | 4.14% | 1.78x |
| Model Aircraft and Rocket Hobbyists | 4.35% | 1.77x |
| Burger Enthusiast | 0.07% | 1.76x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Curious about what else the Kawasaki audience is interested in?
Sign Up
APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.74% | 6.94x |
| Carhartt | 32.49% | 5.31x |
| Levi Strauss | 0.02% | 5.06x |
| Joe's Jeans | 0.07% | 4.30x |
| Belk | 0.85% | 4.24x |
| Express Outlets | 0.51% | 4.14x |
| Buckle | 3.26% | 4.12x |
| Lane Bryant | 2.67% | 4.11x |
| Dressbarn | 2.16% | 4.02x |
| Lorna Jane | 0.17% | 4.02x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Want to find more of the Kawasaki audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.21% | 4.53x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.21% | 4.48x |
| Illinois Education | 0.15% | 4.09x |
| Power Tools | 0.64% | 4.05x |
| Foreign Language Education | 0.14% | 3.85x |
| Arabic News | 0.14% | 3.73x |
| Korea Cluster | 0.14% | 3.56x |
| Youth Educational Resources | 0.13% | 3.54x |
| Hobby Drones & Remote-Controlled Cars | 0.14% | 3.44x |
| Action Sports | 0.14% | 3.34x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Want to see more of the Content Affinities the Kawasaki audience visits?
Sign Up
DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Kawasaki audience?
Sign Up