Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 92.8 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.36% | 3.22x |
| Wireless Headphone Researchers | 0.23% | 3.15x |
| COVID Symptoms Researchers | 0.69% | 3.09x |
| Apartment Furniture Shoppers | 0.80% | 2.51x |
| Gin Enthusiasts | 2.40% | 2.27x |
| Airfrying Enthusiasts | 1.71% | 2.10x |
| Cooking Show Fans | 0.80% | 2.10x |
| Orthodontics Researchers | 0.57% | 2.09x |
| Market Intelligence Researchers | 0.72% | 2.09x |
| Cookie Recipe Researchers | 3.20% | 2.03x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Belk.
| Location | Composition | Index |
| Belk | 0.49% | 4.95x |
| Lane Bryant | 0.98% | 4.50x |
| Calvin Klein | 0.12% | 4.26x |
| Buckle | 1.59% | 4.21x |
| REI | 0.36% | 4.19x |
| Maurices | 2.52% | 4.06x |
| Journeys | 2.08% | 3.81x |
| Aeropostale | 1.31% | 3.76x |
| Brooks Brothers | 0.33% | 3.71x |
| Michael Kors | 0.78% | 3.68x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Hometown Livability.
| Content Affinity | Composition | Index |
| Hometown Livability | 0.46% | 5.86x |
| Children's Learning Tools | 0.46% | 4.87x |
| Assorted Topics (Family, Household Wellness, The Beach) | 1.14% | 4.50x |
| Illinois Education | 0.15% | 4.09x |
| Dial-Up Internet | 0.38% | 3.95x |
| Pac 12 Sports | 0.24% | 3.95x |
| Golf Travel & Gear | 0.46% | 3.72x |
| North Dakota Cluster | 1.03% | 3.53x |
| Scrapbooking & Home Art Projects | 0.36% | 3.09x |
| Mommy Bloggers | 0.91% | 3.06x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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