Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 453.9 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.88% | 1.65x |
| Welding Tools and Supplies Shoppers | 1.60% | 1.64x |
| Quads and ATV Enthusiasts | 2.00% | 1.61x |
| Truck Shoppers | 2.02% | 1.59x |
| RV Shoppers | 1.76% | 1.51x |
| Xtreme Sports Fans | 1.55% | 1.49x |
| Automotive Auctions Enthusiasts | 1.85% | 1.47x |
| Motor Scooter Enthusiasts | 1.56% | 1.43x |
| RV Owners and Upgraders | 1.58% | 1.43x |
| Diesel Vehicle Shoppers | 3.60% | 1.42x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.65% | 6.92x |
| Carhartt | 13.67% | 6.35x |
| Belk | 1.37% | 6.01x |
| Lorna Jane | 0.45% | 5.39x |
| Zumiez | 3.47% | 5.39x |
| Journeys | 3.03% | 5.34x |
| Gymboree | 2.16% | 5.20x |
| Hollister | 2.04% | 5.16x |
| Dressbarn | 3.31% | 5.10x |
| Old Navy | 5.04% | 5.03x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Kentucky News.
| Content Affinity | Composition | Index |
| Kentucky News | 1.58% | 1.81x |
| Car Forums | 2.02% | 1.36x |
| South Florida Cluster | 1.85% | 1.32x |
| Sports Fanatics | 4.76% | 1.10x |
| Pet Cluster | 4.18% | 1.09x |
| Phone & Business Information Searchers | 4.01% | 1.09x |
| Appliances & Reviews | 2.97% | 1.06x |
| Plants & Gardening | 1.62% | 1.06x |
| Parenting & Pregnancy Resources | 2.18% | 1.04x |
| Do It Yourself | 3.13% | 1.03x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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