Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 78 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 6.20% | 2.25x |
| Cattlemen and Pork Producers | 4.47% | 2.08x |
| Piercing Fans | 5.71% | 1.99x |
| Dodge Vehicle Shoppers | 5.21% | 1.98x |
| Automotive Service Professionals | 5.21% | 1.95x |
| GMC Vehicle Shopper | 4.96% | 1.95x |
| South West State Fair Visitors | 5.46% | 1.94x |
| Food Bank Researchers | 1.49% | 1.94x |
| Diesel Vehicle Shoppers | 5.21% | 1.94x |
| Product Manuals Researchers | 4.22% | 1.89x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.09% | 4.11x |
| Maurices | 5.62% | 3.99x |
| Express Outlets | 0.51% | 3.76x |
| Carhartt | 33.39% | 3.53x |
| Ralph Lauren | 0.60% | 3.08x |
| Buckle | 2.98% | 3.08x |
| Lane Bryant | 2.30% | 3.01x |
| Talbots | 1.44% | 2.92x |
| Gymboree | 1.92% | 2.91x |
| The North Face | 0.39% | 2.88x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Homesteading.
| Content Affinity | Composition | Index |
| Homesteading | 0.99% | 6.28x |
| Illinois Education | 0.15% | 4.09x |
| Central California Cluster | 0.53% | 3.88x |
| Korea Cluster | 0.16% | 3.71x |
| Cardiac & Other Health Research | 0.24% | 3.57x |
| Eye Health & Vision | 0.18% | 3.47x |
| Studio & Franchise Video Game Players | 0.53% | 3.31x |
| Magic & Games | 0.99% | 3.28x |
| All-Terrain Vehicles | 1.99% | 3.17x |
| Charity Walks | 0.50% | 2.99x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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