Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 263.3 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Thanksgiving Turkey/Sides/Dessert Recipe Researchers.
| Interest | Composition | Index |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 0.83% | 2.04x |
| Fitness Instructors | 2.61% | 1.85x |
| Verizon Wireless Customers | 0.09% | 1.80x |
| T-Mobile Customers | 0.09% | 1.78x |
| Wyoming Cowboys Fans | 1.97% | 1.78x |
| Louisiana Activities Researchers | 1.40% | 1.66x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.06% | 1.66x |
| Western Canada Skiers and Snowboarders | 2.16% | 1.65x |
| Luxury Retail Researchers | 0.70% | 1.65x |
| Pet Owners | 2.67% | 1.62x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 2.53x |
| Maurices | 10.99% | 2.41x |
| Belk | 2.28% | 2.22x |
| Carhartt | 43.75% | 2.22x |
| Buckle | 6.80% | 2.02x |
| Express Outlets | 0.94% | 1.99x |
| Lorna Jane | 0.34% | 1.99x |
| Old Navy | 8.63% | 1.79x |
| American Eagle Outfitters | 4.75% | 1.79x |
| The Childrens Place | 7.53% | 1.78x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.15% | 4.09x |
| Legal Information Research Cluster | 0.25% | 3.79x |
| Motorcycle Racing Researchers | 0.19% | 3.63x |
| Unique & Personalized Fashion | 0.10% | 3.57x |
| Tennis, Golf & Boxing | 0.10% | 3.48x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.45% | 3.15x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.13% | 3.05x |
| Child Development | 0.09% | 2.96x |
| Motorcycle Lifestyle Researchers | 0.70% | 2.81x |
| Historical Information - Museums & Libraries | 0.10% | 2.76x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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