Dstillery Audiences

KAWASAKI

Audience Size: 111.2 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 111.2 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Luxury Hotel Guests.

Interest Composition Index
Luxury Hotel Guests 4.33% 2.25x
Southeastern Voters 5.82% 2.22x
Florida Gulf Coast Travel Researchers 6.09% 2.13x
Alabama Trip Planners 7.85% 2.04x
Speedway Event Enthusiasts 5.14% 2.02x
Divorcees 3.92% 2.00x
Kansas City Trip Planners 5.28% 1.96x
Kentucky Wildcats Fans 4.33% 1.95x
Horse Owners 3.38% 1.93x
Credit Union Researchers 3.92% 1.87x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Maurices.

Location Composition Index
Maurices 5.95% 4.15x
Carhartt 37.78% 3.91x
Buckle 3.42% 3.86x
REI 0.66% 3.64x
Lorna Jane 0.08% 3.39x
Express Outlets 0.49% 3.39x
Eddie Bauer 1.23% 3.35x
Belk 0.96% 3.34x
Old Navy 4.69% 3.26x
Ralph Lauren 0.72% 3.25x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.15% 4.09x
Korea Cluster 0.16% 3.71x
Pharmacy 0.27% 3.64x
MBA Education 0.16% 3.59x
Cardiac & Other Health Research 0.24% 3.57x
Eye Health & Vision 0.18% 3.47x
Sewing, Embroidery & Quilting 0.27% 3.28x
Medical Diagnostics 0.54% 3.23x
Dial-Up Internet 0.41% 3.23x
Healthcare Jobs 0.18% 2.76x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male