Dstillery Audiences

KAWASAKI

Audience Size: 169.3 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 169.3 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.30% 2.79x
Motorcycle Enthusiasts 4.43% 1.89x
Verizon Wireless Customers 0.09% 1.80x
T-Mobile Customers 0.09% 1.78x
Michigan County and Local Fair Visitors 5.81% 1.78x
Xtreme Sports Fans 4.43% 1.76x
Competitive Car Brand Shoppers 4.43% 1.73x
Kansas City Trip Planners 5.12% 1.71x
Ford Mustang Enthusiasts 4.13% 1.69x
Ducati Motorcycle Shoppers 3.84% 1.66x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Maurices.

Location Composition Index
Maurices 4.49% 3.97x
Carhartt 36.49% 3.89x
Express Outlets 0.33% 3.43x
Belk 0.68% 3.42x
Levi Strauss 0.02% 3.32x
Patagonia 0.18% 3.29x
Buckle 1.80% 3.28x
Mens Wearhouse 3.15% 3.22x
Zumiez 1.40% 3.18x
Ralph Lauren 0.46% 3.10x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.15% 4.09x
Home Remodeling 0.18% 3.99x
Recreational Motor Sport Enthusiasts 0.49% 3.95x
Perfume, Makeup & Cosmetics 0.20% 3.74x
Korea Cluster 0.16% 3.71x
Cardiac & Other Health Research 0.24% 3.57x
Hobby Vehicles 0.20% 3.56x
Mobile Phone Networks 0.20% 3.52x
Eye Health & Vision 0.18% 3.47x
Horse Racing 0.20% 3.45x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male