Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 111.2 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Luxury Hotel Guests.
| Interest | Composition | Index |
| Luxury Hotel Guests | 4.33% | 2.25x |
| Southeastern Voters | 5.82% | 2.22x |
| Florida Gulf Coast Travel Researchers | 6.09% | 2.13x |
| Alabama Trip Planners | 7.85% | 2.04x |
| Speedway Event Enthusiasts | 5.14% | 2.02x |
| Divorcees | 3.92% | 2.00x |
| Kansas City Trip Planners | 5.28% | 1.96x |
| Kentucky Wildcats Fans | 4.33% | 1.95x |
| Horse Owners | 3.38% | 1.93x |
| Credit Union Researchers | 3.92% | 1.87x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Curious about what else the Kawasaki audience is interested in?
Sign Up
APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.95% | 4.15x |
| Carhartt | 37.78% | 3.91x |
| Buckle | 3.42% | 3.86x |
| REI | 0.66% | 3.64x |
| Lorna Jane | 0.08% | 3.39x |
| Express Outlets | 0.49% | 3.39x |
| Eddie Bauer | 1.23% | 3.35x |
| Belk | 0.96% | 3.34x |
| Old Navy | 4.69% | 3.26x |
| Ralph Lauren | 0.72% | 3.25x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Want to find more of the Kawasaki audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.15% | 4.09x |
| Korea Cluster | 0.16% | 3.71x |
| Pharmacy | 0.27% | 3.64x |
| MBA Education | 0.16% | 3.59x |
| Cardiac & Other Health Research | 0.24% | 3.57x |
| Eye Health & Vision | 0.18% | 3.47x |
| Sewing, Embroidery & Quilting | 0.27% | 3.28x |
| Medical Diagnostics | 0.54% | 3.23x |
| Dial-Up Internet | 0.41% | 3.23x |
| Healthcare Jobs | 0.18% | 2.76x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Want to see more of the Content Affinities the Kawasaki audience visits?
Sign Up
DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Kawasaki audience?
Sign Up