Dstillery Audiences

KAWASAKI

Audience Size: 313.3 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 313.3 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Cattle Industry New Readers.

Interest Composition Index
Cattle Industry New Readers 1.59% 1.52x
Xtreme Sports Fans 1.77% 1.51x
Bargain Shopping Researchers 1.32% 1.47x
Family Adventures Travelers 0.20% 1.45x
Rodeo Enthusiasts 1.97% 1.39x
Wyoming Cowboys Fans 1.67% 1.37x
Dirt Bike Enthusiasts 1.97% 1.36x
Drive-In Theater Enthusiasts 1.67% 1.35x
Speedway Event Enthusiasts 1.82% 1.34x
Getting Off the Grid Travelers 0.15% 1.33x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Express Outlets.

Location Composition Index
Express Outlets 0.38% 7.49x
Everlane 0.08% 7.28x
Belk 1.41% 6.12x
Lorna Jane 0.46% 5.63x
Carhartt 16.04% 5.56x
Zumiez 2.12% 5.48x
Journeys 2.11% 5.41x
Old Navy 4.20% 5.36x
Lane Bryant 3.11% 5.24x
Express 1.71% 5.18x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.47% 3.19x
Cheerleading 0.25% 2.80x
West Virginia News 0.72% 2.72x
Mexico Travel 0.10% 2.47x
Reproductive Health 0.67% 2.36x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 0.20% 2.35x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.62% 2.28x
Bird Watching 0.12% 2.17x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 2.15x
Film Production 0.22% 2.15x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female