Dstillery Audiences

KAWASAKI

Audience Size: 362.3 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 362.3 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 4.30% 1.99x
South State Fair Visitors 5.11% 1.94x
RV Shoppers 4.22% 1.93x
Xtreme Sports Fans 3.95% 1.84x
Rapid City Trip Planners 3.14% 1.84x
North Midwest State Fair Visitors 4.04% 1.82x
Farming Real Estate Researchers 3.14% 1.81x
Verizon Wireless Customers 0.09% 1.80x
T-Mobile Customers 0.09% 1.78x
Commercial Vehicles Shoppers 3.95% 1.78x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Maurices.

Location Composition Index
Maurices 0.25% 6.07x
Joe's Jeans 0.18% 5.99x
Carhartt 28.49% 5.30x
Belk 1.36% 5.20x
Lorna Jane 0.35% 5.11x
Express Outlets 0.92% 5.04x
Levi Strauss 0.03% 4.82x
Abercrombie & Fitch 0.44% 4.74x
Buckle 4.95% 4.54x
Lane Bryant 3.85% 4.48x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is National Parks.

Content Affinity Composition Index
National Parks 0.36% 4.13x
Illinois Education 0.15% 4.09x
Humor & Entertainment 0.14% 3.89x
Recreational Motor Sport Enthusiasts 0.45% 3.50x
Diamonds & Precious Metals 0.36% 3.32x
Cardiac & Other Health Research 0.27% 3.23x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 3.20x
Amateur Radios 0.45% 3.12x
Youth Educational Resources 0.18% 3.10x
Machines & Industrial Supplies 0.27% 3.07x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female