Explore the Kawasaki Audience
Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 518 thousand unique devices whose actions qualify for the Kawasaki audience.
INTERESTS
The Kawasaki audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kawasaki audience is Quads and ATV Enthusiasts.
| Interest | Composition | Index |
| Quads and ATV Enthusiasts | 4.27% | 1.92x |
| Xtreme Sports Fans | 3.95% | 1.79x |
| Tractor Shoppers | 3.52% | 1.75x |
| Diesel Vehicle Shoppers | 3.80% | 1.71x |
| Off Road Accessories Enthusiasts | 3.98% | 1.69x |
| Motorcycle Enthusiasts | 3.77% | 1.69x |
| Welding Tools and Supplies Shoppers | 3.27% | 1.63x |
| Truck Shoppers | 3.66% | 1.62x |
| RV Owners and Upgraders | 3.38% | 1.60x |
| Hunters | 3.59% | 1.59x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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APPAREL RETAILERS
The Kawasaki audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kawasaki audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.25% | 5.21x |
| Carhartt | 19.95% | 5.14x |
| Express Outlets | 1.15% | 5.08x |
| Lorna Jane | 0.53% | 5.03x |
| Levi Strauss | 0.88% | 4.94x |
| Belk | 1.40% | 4.85x |
| Abercrombie & Fitch | 1.52% | 4.74x |
| Charlotte Russe | 2.95% | 4.55x |
| Lane Bryant | 4.55% | 4.55x |
| Eddie Bauer | 2.52% | 4.54x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kawasaki audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.09% | 5.03x |
| Canadian News | 0.14% | 5.02x |
| Illinois Education | 0.18% | 4.34x |
| Motorcycle Racing Researchers | 0.18% | 3.70x |
| Recreational Motor Sport Enthusiasts | 0.46% | 3.64x |
| Job Interview Process | 0.18% | 3.50x |
| Senior Care | 0.11% | 3.46x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.07% | 3.20x |
| Beach & Intimate Wear | 0.07% | 3.19x |
| Audio Clips & Sound Effects | 0.11% | 3.09x |
Composition Percentage:
The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
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DEMOGRAPHICS
The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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