Dstillery Audiences

KAWASAKI

Audience Size: 92.8 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 92.8 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.36% 3.22x
Wireless Headphone Researchers 0.23% 3.15x
COVID Symptoms Researchers 0.69% 3.09x
Apartment Furniture Shoppers 0.80% 2.51x
Gin Enthusiasts 2.40% 2.27x
Airfrying Enthusiasts 1.71% 2.10x
Cooking Show Fans 0.80% 2.10x
Orthodontics Researchers 0.57% 2.09x
Market Intelligence Researchers 0.72% 2.09x
Cookie Recipe Researchers 3.20% 2.03x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Belk.

Location Composition Index
Belk 0.49% 4.95x
Lane Bryant 0.98% 4.50x
Calvin Klein 0.12% 4.26x
Buckle 1.59% 4.21x
REI 0.36% 4.19x
Maurices 2.52% 4.06x
Journeys 2.08% 3.81x
Aeropostale 1.31% 3.76x
Brooks Brothers 0.33% 3.71x
Michael Kors 0.78% 3.68x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Hometown Livability.

Content Affinity Composition Index
Hometown Livability 0.46% 5.86x
Children's Learning Tools 0.46% 4.87x
Assorted Topics (Family, Household Wellness, The Beach) 1.14% 4.50x
Illinois Education 0.15% 4.09x
Dial-Up Internet 0.38% 3.95x
Pac 12 Sports 0.24% 3.95x
Golf Travel & Gear 0.46% 3.72x
North Dakota Cluster 1.03% 3.53x
Scrapbooking & Home Art Projects 0.36% 3.09x
Mommy Bloggers 0.91% 3.06x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male