Dstillery Audiences

KAWASAKI

Audience Size: 251.5 Thousand Devices

Explore the Kawasaki Audience

Below you'll find more information about the Kawasaki audience, broken down in different categories based on their digital and physical behaviors. These are 251.5 thousand unique devices whose actions qualify for the Kawasaki audience.

Dstillery Crafted Audiences

INTERESTS

The Kawasaki audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kawasaki audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 0.19% 2.31x
Small Business COVID-19 Relief Researchers 0.13% 2.15x
Quads and ATV Enthusiasts 5.57% 1.95x
Motorcycle Enthusiasts 4.35% 1.82x
Xtreme Sports Fans 4.64% 1.81x
Verizon Wireless Customers 0.09% 1.80x
T-Mobile Customers 0.09% 1.78x
Automotive Service Professionals 4.14% 1.78x
Model Aircraft and Rocket Hobbyists 4.35% 1.77x
Burger Enthusiast 0.07% 1.76x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Interest attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kawasaki audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kawasaki audience is Maurices.

Location Composition Index
Maurices 1.74% 6.94x
Carhartt 32.49% 5.31x
Levi Strauss 0.02% 5.06x
Joe's Jeans 0.07% 4.30x
Belk 0.85% 4.24x
Express Outlets 0.51% 4.14x
Buckle 3.26% 4.12x
Lane Bryant 2.67% 4.11x
Dressbarn 2.16% 4.02x
Lorna Jane 0.17% 4.02x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Location attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kawasaki audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.21% 4.53x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.21% 4.48x
Illinois Education 0.15% 4.09x
Power Tools 0.64% 4.05x
Foreign Language Education 0.14% 3.85x
Arabic News 0.14% 3.73x
Korea Cluster 0.14% 3.56x
Youth Educational Resources 0.13% 3.54x
Hobby Drones & Remote-Controlled Cars 0.14% 3.44x
Action Sports 0.14% 3.34x
Composition Percentage: The overlap percentage between the Kawasaki audience and the Content Affinity attribute.
Index: A comparison of the Kawasaki audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kawasaki audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female