Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 237.6 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.16% | 3.21x |
| Aquarium Trip Planners | 2.99% | 1.62x |
| Small SUV Auto Intenders | 1.82% | 1.62x |
| Ohio County and Local Fair Visitors | 5.17% | 1.60x |
| Smartphone Case Shoppers | 3.19% | 1.59x |
| Space Travel Enthusiasts | 3.09% | 1.54x |
| Virtual Reality Enthusiasts | 2.74% | 1.52x |
| Destiny Video Game Fans | 3.14% | 1.52x |
| Global Destinations Reopening Researchers | 1.72% | 1.50x |
| Paintball Enthusiasts | 2.99% | 1.48x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 10.94% | 21.51x |
| Hollister | 8.14% | 21.41x |
| Buckle | 13.32% | 20.99x |
| Aeropostale | 10.41% | 18.11x |
| Victoria's Secret | 16.64% | 17.44x |
| Journeys | 15.86% | 16.75x |
| Express | 10.01% | 15.12x |
| The Childrens Place | 14.53% | 15.11x |
| American Eagle Outfitters | 9.25% | 14.77x |
| Forever 21 | 4.43% | 12.27x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Grocery & Food Service.
| Content Affinity | Composition | Index |
| Grocery & Food Service | 0.15% | 5.90x |
| Homemade Jewelry & Crafts | 0.15% | 4.98x |
| African-American Hair | 0.25% | 3.63x |
| Pool Cleaning | 0.10% | 3.61x |
| Hair & Beauty | 0.10% | 3.22x |
| Pre-Built Home Researchers | 0.10% | 3.20x |
| Marketing Professionals | 0.10% | 3.07x |
| Eye Health & Vision | 0.12% | 2.89x |
| Canadian Auto | 0.12% | 2.89x |
| Yard Structures | 0.10% | 2.63x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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