Dstillery Audiences

KAY JEWELERS

Audience Size: 277.8 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 277.8 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Readers of Telugu Content.

Interest Composition Index
Readers of Telugu Content 6.98% 5.90x
Computing Networking Tutorial Watchers 6.98% 4.71x
Grand Canyon Trip Planners 9.30% 4.53x
Smokie Mountain Trip Planner 11.63% 4.36x
Internet Speed Testers 6.98% 4.19x
Readers of Portuguese Content 4.65% 3.98x
Trivia Enthusiasts 4.65% 3.96x
Dirt Bike Enthusiasts 6.98% 3.74x
North East State Fair Visitors 4.65% 3.73x
St. Louis Trip Planners 4.65% 3.70x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Buckle.

Location Composition Index
Buckle 16.12% 29.10x
Zumiez 20.88% 27.17x
Hollister 9.52% 22.97x
Journeys 21.98% 21.78x
Aeropostale 12.45% 21.37x
American Eagle Outfitters 10.99% 20.71x
Victoria's Secret 23.81% 20.33x
Express 15.38% 18.23x
Forever 21 8.79% 17.53x
Gymboree 8.42% 15.37x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Minnesota Local News Cluster.

Content Affinity Composition Index
Minnesota Local News Cluster 4.65% 3.81x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 4.65% 3.72x
Addiction & Recovery Reference 0.22% 3.53x
Quebec Vacations 0.11% 3.52x
Lighting & Power 0.16% 3.41x
Canadian Healthcare 0.11% 3.35x
College Sports 0.22% 3.29x
Film Production 0.11% 3.27x
Science Education & Academia 0.22% 3.17x
Pet Cluster 4.65% 3.13x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female