Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 277.8 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is Readers of Telugu Content.
| Interest | Composition | Index |
| Readers of Telugu Content | 6.98% | 5.90x |
| Computing Networking Tutorial Watchers | 6.98% | 4.71x |
| Grand Canyon Trip Planners | 9.30% | 4.53x |
| Smokie Mountain Trip Planner | 11.63% | 4.36x |
| Internet Speed Testers | 6.98% | 4.19x |
| Readers of Portuguese Content | 4.65% | 3.98x |
| Trivia Enthusiasts | 4.65% | 3.96x |
| Dirt Bike Enthusiasts | 6.98% | 3.74x |
| North East State Fair Visitors | 4.65% | 3.73x |
| St. Louis Trip Planners | 4.65% | 3.70x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Buckle.
| Location | Composition | Index |
| Buckle | 16.12% | 29.10x |
| Zumiez | 20.88% | 27.17x |
| Hollister | 9.52% | 22.97x |
| Journeys | 21.98% | 21.78x |
| Aeropostale | 12.45% | 21.37x |
| American Eagle Outfitters | 10.99% | 20.71x |
| Victoria's Secret | 23.81% | 20.33x |
| Express | 15.38% | 18.23x |
| Forever 21 | 8.79% | 17.53x |
| Gymboree | 8.42% | 15.37x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Minnesota Local News Cluster.
| Content Affinity | Composition | Index |
| Minnesota Local News Cluster | 4.65% | 3.81x |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 4.65% | 3.72x |
| Addiction & Recovery Reference | 0.22% | 3.53x |
| Quebec Vacations | 0.11% | 3.52x |
| Lighting & Power | 0.16% | 3.41x |
| Canadian Healthcare | 0.11% | 3.35x |
| College Sports | 0.22% | 3.29x |
| Film Production | 0.11% | 3.27x |
| Science Education & Academia | 0.22% | 3.17x |
| Pet Cluster | 4.65% | 3.13x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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