Dstillery Audiences

KAY JEWELERS

Audience Size: 1.5 Million Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.04% 1.57x
The Sims Video Game Fans 3.62% 1.42x
Cabin Rental Researchers 3.31% 1.39x
Chain Pizzeria Fans 3.40% 1.33x
Ohio County and Local Fair Visitors 3.07% 1.32x
Georgia Trip Planners 3.20% 1.32x
Divorcees 2.73% 1.26x
Haunted House Researchers 2.68% 1.26x
Minecraft Video Game Fans 3.64% 1.25x
Astrology Enthusiasts 2.45% 1.25x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 13.81% 19.94x
Abercrombie & Fitch 6.65% 18.79x
Aeropostale 23.73% 16.59x
Buckle 20.46% 16.47x
Zumiez 26.43% 16.22x
Hollister 17.36% 16.19x
Express 24.94% 15.88x
American Eagle Outfitters 24.39% 15.80x
Levi Strauss 2.98% 14.68x
The Childrens Place 28.86% 13.98x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.07% 3.30x
Turkey & Iran Cluster 0.06% 3.08x
Greece Cluster 0.04% 2.98x
Malaya 0.02% 2.87x
Toronto Tourism 0.02% 2.87x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 2.74x
Hipster Clothing 0.07% 2.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.67x
Ontario Canada Cluster 0.02% 2.60x
Men's Fashion Shopping 0.02% 2.53x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female