Dstillery Audiences

KAY JEWELERS

Audience Size: 131.2 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 131.2 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.16% 3.21x
Restaurant Supply Shoppers 0.31% 2.62x
Paleo Eaters 3.10% 1.93x
Wig Shoppers 4.80% 1.85x
Cookie Recipe Researchers 3.56% 1.81x
Trendy Denim Shoppers 3.10% 1.68x
California Trip Planners 2.79% 1.65x
Cook at Home Parents 2.94% 1.64x
Trivia Enthusiasts 4.18% 1.62x
Background Check Users 4.64% 1.61x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.

Location Composition Index
Hollister 12.73% 21.05x
Buckle 18.67% 19.81x
Zumiez 14.27% 19.79x
Aeropostale 15.40% 17.99x
Victoria's Secret 23.93% 17.39x
Journeys 23.35% 16.60x
Express 15.45% 15.92x
American Eagle Outfitters 13.67% 15.92x
The Childrens Place 19.54% 15.30x
Charlotte Russe 0.92% 13.30x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 0.16% 5.22x
Law School 0.48% 4.52x
Niche Dating Websites 0.93% 3.98x
Pool Cleaning 0.10% 3.80x
Peru Media 0.23% 3.70x
New Parents 0.31% 3.67x
Tahoe & Reno Tourism 0.46% 3.62x
Horse Racing 0.11% 3.45x
Design Software 0.29% 3.36x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.31% 3.30x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female