Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 131.2 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.16% | 3.21x |
| Restaurant Supply Shoppers | 0.31% | 2.62x |
| Paleo Eaters | 3.10% | 1.93x |
| Wig Shoppers | 4.80% | 1.85x |
| Cookie Recipe Researchers | 3.56% | 1.81x |
| Trendy Denim Shoppers | 3.10% | 1.68x |
| California Trip Planners | 2.79% | 1.65x |
| Cook at Home Parents | 2.94% | 1.64x |
| Trivia Enthusiasts | 4.18% | 1.62x |
| Background Check Users | 4.64% | 1.61x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.
| Location | Composition | Index |
| Hollister | 12.73% | 21.05x |
| Buckle | 18.67% | 19.81x |
| Zumiez | 14.27% | 19.79x |
| Aeropostale | 15.40% | 17.99x |
| Victoria's Secret | 23.93% | 17.39x |
| Journeys | 23.35% | 16.60x |
| Express | 15.45% | 15.92x |
| American Eagle Outfitters | 13.67% | 15.92x |
| The Childrens Place | 19.54% | 15.30x |
| Charlotte Russe | 0.92% | 13.30x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Aid Groups.
| Content Affinity | Composition | Index |
| Aid Groups | 0.16% | 5.22x |
| Law School | 0.48% | 4.52x |
| Niche Dating Websites | 0.93% | 3.98x |
| Pool Cleaning | 0.10% | 3.80x |
| Peru Media | 0.23% | 3.70x |
| New Parents | 0.31% | 3.67x |
| Tahoe & Reno Tourism | 0.46% | 3.62x |
| Horse Racing | 0.11% | 3.45x |
| Design Software | 0.29% | 3.36x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.31% | 3.30x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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