Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 179.1 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.16% | 3.21x |
| Pet Health and Nutrition Researchers | 1.06% | 2.35x |
| Golden Retriever Content Readers | 0.76% | 2.29x |
| Home Cleaning Researchers | 0.91% | 2.19x |
| Asheville Trip Planners | 1.75% | 2.15x |
| Myrtle Beach Trip Planners | 3.34% | 2.12x |
| Gourmet Food & Wine Researchers | 0.68% | 2.11x |
| Italian Food Enthusiasts | 0.84% | 2.04x |
| Seasonal Recipe Blog Readers | 1.14% | 1.99x |
| Online Grammar Tool Users | 0.30% | 1.96x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.
| Location | Composition | Index |
| Hollister | 7.17% | 38.52x |
| Charlotte Russe | 3.36% | 32.67x |
| Aeropostale | 11.26% | 32.02x |
| Express Outlets | 2.15% | 31.77x |
| Journeys | 16.55% | 30.25x |
| Forever 21 | 4.52% | 29.98x |
| Victoria's Secret | 9.10% | 29.86x |
| Calvin Klein | 0.85% | 29.46x |
| The Childrens Place | 6.42% | 29.43x |
| Eddie Bauer | 2.50% | 28.93x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 0.30% | 4.90x |
| China Cluster | 0.23% | 4.28x |
| North Carolina Education | 1.29% | 4.25x |
| Discount Travel | 0.53% | 4.11x |
| Quotes & Inspiration | 0.23% | 3.87x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 0.53% | 3.66x |
| Central & South American News | 0.15% | 3.48x |
| Teaching Tools for Kids | 0.30% | 3.34x |
| Korea Cluster | 0.15% | 3.26x |
| Niche Dating Websites | 0.38% | 3.14x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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