Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 224.3 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.16% | 3.21x |
| Wireless Headphone Researchers | 0.07% | 2.74x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.07% | 1.91x |
| Holiday Season Low-Cost Retail Deal Shoppers | 1.79% | 1.65x |
| Realtors & Real Estate Researchers | 0.67% | 1.64x |
| Tailgate Enthusiasts | 2.24% | 1.57x |
| Asheville Trip Planners | 1.61% | 1.55x |
| Keto Recipe Researchers | 1.05% | 1.55x |
| Executive Travelers | 0.41% | 1.53x |
| Budget Grocery Shoppers | 1.08% | 1.52x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.
| Location | Composition | Index |
| Hollister | 9.27% | 28.23x |
| Charlotte Russe | 2.33% | 26.57x |
| Buckle | 13.65% | 24.82x |
| Aeropostale | 12.03% | 23.69x |
| Journeys | 19.09% | 23.62x |
| Victoria's Secret | 18.20% | 23.13x |
| American Eagle Outfitters | 11.26% | 22.81x |
| The Childrens Place | 12.85% | 22.29x |
| Express | 12.78% | 22.07x |
| Express Outlets | 1.70% | 21.19x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Exotic Pets.
| Content Affinity | Composition | Index |
| Exotic Pets | 0.19% | 5.49x |
| Law School | 0.11% | 5.12x |
| Bags & Luggage | 0.12% | 4.17x |
| Aid Groups | 0.07% | 3.81x |
| Pet Forums | 0.19% | 3.57x |
| New England & Ivy League Sports | 0.07% | 3.37x |
| Brazil & Portugal News | 0.08% | 3.16x |
| Recreational Motor Sport Enthusiasts | 0.15% | 3.03x |
| Arthritis & Bones | 0.05% | 2.96x |
| Humor & Entertainment | 0.04% | 2.93x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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