Dstillery Audiences

KAY JEWELERS

Audience Size: 237.6 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 237.6 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.16% 3.21x
Aquarium Trip Planners 2.99% 1.62x
Small SUV Auto Intenders 1.82% 1.62x
Ohio County and Local Fair Visitors 5.17% 1.60x
Smartphone Case Shoppers 3.19% 1.59x
Space Travel Enthusiasts 3.09% 1.54x
Virtual Reality Enthusiasts 2.74% 1.52x
Destiny Video Game Fans 3.14% 1.52x
Global Destinations Reopening Researchers 1.72% 1.50x
Paintball Enthusiasts 2.99% 1.48x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Zumiez.

Location Composition Index
Zumiez 10.94% 21.51x
Hollister 8.14% 21.41x
Buckle 13.32% 20.99x
Aeropostale 10.41% 18.11x
Victoria's Secret 16.64% 17.44x
Journeys 15.86% 16.75x
Express 10.01% 15.12x
The Childrens Place 14.53% 15.11x
American Eagle Outfitters 9.25% 14.77x
Forever 21 4.43% 12.27x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 0.15% 5.90x
Homemade Jewelry & Crafts 0.15% 4.98x
African-American Hair 0.25% 3.63x
Pool Cleaning 0.10% 3.61x
Hair & Beauty 0.10% 3.22x
Pre-Built Home Researchers 0.10% 3.20x
Marketing Professionals 0.10% 3.07x
Eye Health & Vision 0.12% 2.89x
Canadian Auto 0.12% 2.89x
Yard Structures 0.10% 2.63x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female