Dstillery Audiences

KAY JEWELERS

Audience Size: 1.1 Million Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.83x
Work Comes First Travelers 0.02% 1.71x
Water Park Visitors 3.22% 1.59x
Cabin Rental Researchers 2.76% 1.46x
Myrtle Beach Trip Planners 2.24% 1.40x
Personalized Gift Shoppers 2.65% 1.28x
Republicans 2.21% 1.27x
The Walking Dead Fans 2.62% 1.27x
Price Conscious Grocery Shoppers 2.10% 1.25x
Rugby Fans 2.22% 1.25x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 12.84% 23.59x
Aeropostale 12.54% 20.07x
Journeys 16.54% 18.65x
Hollister 10.23% 18.12x
Express 12.87% 17.16x
Gymboree 9.90% 16.72x
American Eagle Outfitters 20.65% 16.68x
Zumiez 16.41% 16.57x
The Childrens Place 17.06% 15.29x
Michael Kors 8.10% 15.16x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.02% 9.30x
Quebec Hunting & Outdoors Cluster 0.01% 7.61x
Local & Travel England - North Midlands 0.03% 7.07x
Barcode Site & App Users 0.02% 5.71x
Fashion & Cosmetics 0.01% 4.21x
Content Streamers & Downloaders 0.03% 3.83x
Quinceanera Planning 0.02% 3.44x
Franchising 0.09% 3.35x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 3.34x
Chat Rooms 0.07% 3.26x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female