Dstillery Audiences

KAY JEWELERS

Audience Size: 564.7 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 564.7 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.16% 3.21x
Foot Pain Sufferers 1.38% 1.87x
COVID Symptoms Researchers 1.09% 1.78x
Heart Surgery Researchers 1.18% 1.67x
Apartment Furniture Shoppers 1.54% 1.66x
Thai Food Enthusiasts 1.70% 1.66x
Wellness Enthusiasts 0.77% 1.60x
Womens Subscription Box Shoppers 2.23% 1.59x
Cook at Home Parents 1.82% 1.59x
Toy Poodle Content Readers 1.54% 1.53x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.

Location Composition Index
Hollister 12.75% 6.17x
Buckle 20.53% 6.11x
Zumiez 14.70% 5.91x
Aeropostale 16.55% 5.76x
Journeys 26.00% 5.63x
Victoria's Secret 27.49% 5.56x
American Eagle Outfitters 14.72% 5.54x
Express 17.74% 5.44x
Charlotte Russe 1.31% 5.41x
The Childrens Place 22.54% 5.33x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is New England Universities.

Content Affinity Composition Index
New England Universities 0.12% 4.33x
Historical Information - Museums & Libraries 0.20% 3.82x
Online Ticket Buyers 0.20% 3.60x
China Cluster 0.16% 3.49x
Alaska Cluster 0.08% 3.31x
Data, Analytics & Coding 0.16% 2.98x
Arthritis & Bones 0.05% 2.96x
Humor & Entertainment 0.04% 2.93x
Mail Order Food 0.03% 2.91x
Personal Finance Researchers 0.08% 2.82x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female