Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 736.5 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is Water Park Visitors.
| Interest | Composition | Index |
| Water Park Visitors | 2.46% | 1.48x |
| Family Adventures Travelers | 0.20% | 1.45x |
| Wig Shoppers | 1.76% | 1.44x |
| Cleveland Indians Fans | 1.48% | 1.39x |
| Chicago Trip Planners | 2.06% | 1.37x |
| Getting Off the Grid Travelers | 0.15% | 1.34x |
| Cleveland Cavaliers Fans | 1.18% | 1.33x |
| Chicago Cubs Fans | 1.39% | 1.32x |
| Florida Gulf Coast Travel Researchers | 1.88% | 1.32x |
| Pittsburgh Steelers Fans | 1.40% | 1.31x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Journeys.
| Location | Composition | Index |
| Journeys | 14.28% | 36.58x |
| Ralph Lauren | 2.93% | 29.79x |
| Charlotte Russe | 7.22% | 28.05x |
| Express Outlets | 1.40% | 27.76x |
| LL Bean | 1.63% | 26.58x |
| Hollister | 5.90% | 25.72x |
| Zumiez | 8.90% | 23.01x |
| Gymboree | 9.35% | 22.00x |
| Express | 7.01% | 21.22x |
| American Eagle Outfitters | 15.22% | 20.27x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.32% | 5.23x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.07% | 2.80x |
| Maine Cluster | 0.72% | 2.59x |
| Poland Cluster | 0.11% | 2.57x |
| Rhode Island Cluster | 0.42% | 2.41x |
| Illinois College Sports | 0.08% | 2.31x |
| Mysticism | 0.03% | 2.30x |
| Memphis News | 0.17% | 2.20x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 2.18x |
| Internet Radio | 0.17% | 2.06x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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