Dstillery Audiences

KAY JEWELERS

Audience Size: 991 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 991 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 3.44% 1.43x
South State Fair Visitors 3.56% 1.41x
Florida Atlantic Coast Trip Planners 3.25% 1.40x
Cabin Rental Researchers 3.56% 1.38x
Florida Trip Planners 3.01% 1.37x
RC Helicopters and Drones Hobbyists 2.72% 1.37x
Newly Recruited Military Personnel 2.52% 1.34x
Smokie Mountain Trip Planner 3.53% 1.34x
Alabama Trip Planners 3.76% 1.34x
Dodge Vehicle Shoppers 2.87% 1.34x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 8.93% 18.47x
Abercrombie & Fitch 3.37% 18.11x
Buckle 20.42% 17.19x
Aeropostale 22.50% 16.90x
Levi Strauss 1.23% 16.63x
Zumiez 25.15% 16.62x
Hollister 16.36% 16.49x
Express 22.98% 15.92x
Journeys 28.51% 15.34x
American Eagle Outfitters 18.93% 14.63x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.05% 4.99x
Germany Cluster 0.03% 2.59x
Men's Fashion Shopping 0.02% 2.53x
Natural & Healthy Living Researchers 0.13% 2.52x
Chat Rooms 0.04% 2.45x
Tattoos & Costumes 0.04% 2.36x
Canada Tourism Research Cluster 0.16% 2.35x
Local & Travel England - Northern England 0.02% 2.29x
Community Planning & Transportation 0.07% 2.22x
Networking Marketing 0.15% 2.22x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female