Dstillery Audiences

KAY JEWELERS

Audience Size: 284.8 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 284.8 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.16% 3.21x
Readers of Korean Content 4.17% 1.46x
China Trip Planners 3.27% 1.45x
AT&T Wireless Customers 0.05% 1.44x
Grand Canyon Trip Planners 4.08% 1.39x
Readers of Portuguese Content 2.76% 1.39x
Arizona Wildcats Fans 2.59% 1.38x
Japanese Tourism Researchers 3.44% 1.36x
Romance Movie and TV enthusiasts 2.89% 1.34x
Auto Body Shoppers 3.66% 1.34x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.

Location Composition Index
Hollister 9.94% 22.90x
Buckle 14.82% 21.42x
Zumiez 11.37% 21.26x
Aeropostale 11.85% 19.73x
Victoria's Secret 19.87% 19.00x
Journeys 18.47% 18.42x
Express 12.85% 18.28x
The Childrens Place 16.12% 17.15x
American Eagle Outfitters 9.97% 16.27x
Charlotte Russe 0.79% 15.10x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 0.09% 3.94x
Pool Cleaning 0.10% 3.80x
Horse Racing 0.11% 3.45x
Nursing 0.09% 3.24x
College Sports 0.09% 3.19x
Central & South American News 0.17% 3.15x
Bags & Luggage 0.13% 2.96x
Peru Media 0.21% 2.88x
Startup Investment 0.09% 2.88x
Tennis, Golf & Boxing 0.23% 2.81x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female