Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 227 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.16% | 3.21x |
| Ikea Enthusiasts | 3.11% | 1.65x |
| North Carolina Football Fans | 3.91% | 1.58x |
| Myrtle Beach Trip Planners | 3.11% | 1.47x |
| Hurricane Trackers | 3.22% | 1.46x |
| Manchester United Fans | 3.00% | 1.46x |
| AT&T Wireless Customers | 0.05% | 1.44x |
| Halloween Enthusiasts | 3.54% | 1.44x |
| Ohio County and Local Fair Visitors | 3.97% | 1.43x |
| Travel Insurance and Safety Researchers | 3.48% | 1.43x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.
| Location | Composition | Index |
| Hollister | 11.15% | 19.97x |
| Buckle | 16.87% | 19.26x |
| Zumiez | 13.49% | 19.11x |
| Aeropostale | 13.79% | 17.02x |
| Victoria's Secret | 22.01% | 16.53x |
| Journeys | 20.80% | 15.75x |
| Express | 13.62% | 14.69x |
| The Childrens Place | 18.42% | 14.64x |
| American Eagle Outfitters | 12.22% | 14.54x |
| Forever 21 | 5.64% | 12.09x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Aid Groups.
| Content Affinity | Composition | Index |
| Aid Groups | 0.16% | 5.22x |
| Parenting & Children's Activities | 0.16% | 3.83x |
| Pool Cleaning | 0.10% | 3.80x |
| Online Mini Game Players | 0.11% | 3.66x |
| Illinois | 0.11% | 3.63x |
| Horse Racing | 0.11% | 3.45x |
| Moving & Storage | 0.11% | 3.05x |
| Car Keys, Locks & Remotes | 0.16% | 2.71x |
| Custom Printing | 0.11% | 2.67x |
| Education Cluster | 0.11% | 2.60x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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