Dstillery Audiences

KAY JEWELERS

Audience Size: 353.8 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 353.8 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Water Park Visitors.

Interest Composition Index
Water Park Visitors 1.81% 1.37x
Caribbean Trip Planners 1.53% 1.30x
Order-in Eaters 1.45% 1.28x
Myrtle Beach Trip Planners 1.40% 1.28x
Black Friday Deal Shoppers 1.51% 1.27x
Pandora Jewelry Shoppers 1.89% 1.26x
Cleveland Cavaliers Fans 0.92% 1.24x
Harley Davidson Shoppers 1.45% 1.24x
Orlando Trip Planners 1.68% 1.24x
Reality TV Show Watchers 1.22% 1.22x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Journeys.

Location Composition Index
Journeys 12.75% 59.79x
Ralph Lauren 2.82% 42.96x
Charlotte Russe 6.51% 41.24x
Abercrombie & Fitch 5.40% 40.09x
Express Outlets 1.08% 38.09x
Hollister 4.64% 36.97x
American Eagle Outfitters 14.23% 35.65x
Zumiez 7.91% 33.56x
LL Bean 1.54% 32.67x
Express 5.75% 30.90x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 0.68% 2.82x
Rhode Island Cluster 0.38% 2.72x
Mississippi News 0.48% 1.91x
Illinois Education 0.10% 1.90x
Latin American Spanish Language News 0.18% 1.89x
Wisconsin Local Research Cluster 0.80% 1.87x
Rochester New York Cluster 0.66% 1.86x
Cleveland News 1.44% 1.82x
Law School Research Cluster 0.06% 1.73x
Peru Media 0.12% 1.71x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female