Dstillery Audiences

KAY JEWELERS

Audience Size: 1 Million Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 1.63% 1.49x
Cleveland Indians Fans 1.55% 1.46x
Hard Rock Hotel & Casino Trip Planners 1.69% 1.37x
Jewelry & Watch Shoppers 1.64% 1.36x
Softball Enthusiasts 1.55% 1.35x
Cable TV Shoppers 1.52% 1.28x
Sports Memorabilia Shoppers 1.55% 1.27x
Smartphone Case Shoppers 1.67% 1.26x
Florida Gulf Coast Travel Researchers 1.71% 1.26x
Engagement Ring Shoppers 1.68% 1.26x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 9.44% 30.09x
Journeys 15.85% 27.97x
Hollister 8.64% 21.83x
Aeropostale 9.37% 21.36x
Gymboree 8.66% 20.83x
American Eagle Outfitters 15.79% 20.09x
Zumiez 12.50% 19.39x
Express 7.64% 18.95x
LL Bean 1.28% 18.40x
The Childrens Place 14.57% 18.05x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 1.74% 1.96x
Florida Local News Cluster 2.10% 1.28x
Gossip & Rumors 1.57% 1.25x
Apple Blogs & Hacks 1.50% 1.14x
Florida Jacksonville & Orlando Cluster 1.55% 1.13x
Big Box Retail 5.07% 1.11x
Chain Restaurants 1.84% 1.11x
Career Cluster A 3.28% 1.10x
Assorted Topics (Humor, Gossip, Viral Media) 1.63% 1.09x
Parenting & Pregnancy Resources 2.36% 1.09x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female