Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 564.7 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.16% | 3.21x |
| Foot Pain Sufferers | 1.38% | 1.87x |
| COVID Symptoms Researchers | 1.09% | 1.78x |
| Heart Surgery Researchers | 1.18% | 1.67x |
| Apartment Furniture Shoppers | 1.54% | 1.66x |
| Thai Food Enthusiasts | 1.70% | 1.66x |
| Wellness Enthusiasts | 0.77% | 1.60x |
| Womens Subscription Box Shoppers | 2.23% | 1.59x |
| Cook at Home Parents | 1.82% | 1.59x |
| Toy Poodle Content Readers | 1.54% | 1.53x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.
| Location | Composition | Index |
| Hollister | 12.75% | 6.17x |
| Buckle | 20.53% | 6.11x |
| Zumiez | 14.70% | 5.91x |
| Aeropostale | 16.55% | 5.76x |
| Journeys | 26.00% | 5.63x |
| Victoria's Secret | 27.49% | 5.56x |
| American Eagle Outfitters | 14.72% | 5.54x |
| Express | 17.74% | 5.44x |
| Charlotte Russe | 1.31% | 5.41x |
| The Childrens Place | 22.54% | 5.33x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 0.12% | 4.33x |
| Historical Information - Museums & Libraries | 0.20% | 3.82x |
| Online Ticket Buyers | 0.20% | 3.60x |
| China Cluster | 0.16% | 3.49x |
| Alaska Cluster | 0.08% | 3.31x |
| Data, Analytics & Coding | 0.16% | 2.98x |
| Arthritis & Bones | 0.05% | 2.96x |
| Humor & Entertainment | 0.04% | 2.93x |
| Mail Order Food | 0.03% | 2.91x |
| Personal Finance Researchers | 0.08% | 2.82x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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