Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 353.8 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is Water Park Visitors.
| Interest | Composition | Index |
| Water Park Visitors | 1.81% | 1.37x |
| Caribbean Trip Planners | 1.53% | 1.30x |
| Order-in Eaters | 1.45% | 1.28x |
| Myrtle Beach Trip Planners | 1.40% | 1.28x |
| Black Friday Deal Shoppers | 1.51% | 1.27x |
| Pandora Jewelry Shoppers | 1.89% | 1.26x |
| Cleveland Cavaliers Fans | 0.92% | 1.24x |
| Harley Davidson Shoppers | 1.45% | 1.24x |
| Orlando Trip Planners | 1.68% | 1.24x |
| Reality TV Show Watchers | 1.22% | 1.22x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Journeys.
| Location | Composition | Index |
| Journeys | 12.75% | 59.79x |
| Ralph Lauren | 2.82% | 42.96x |
| Charlotte Russe | 6.51% | 41.24x |
| Abercrombie & Fitch | 5.40% | 40.09x |
| Express Outlets | 1.08% | 38.09x |
| Hollister | 4.64% | 36.97x |
| American Eagle Outfitters | 14.23% | 35.65x |
| Zumiez | 7.91% | 33.56x |
| LL Bean | 1.54% | 32.67x |
| Express | 5.75% | 30.90x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 0.68% | 2.82x |
| Rhode Island Cluster | 0.38% | 2.72x |
| Mississippi News | 0.48% | 1.91x |
| Illinois Education | 0.10% | 1.90x |
| Latin American Spanish Language News | 0.18% | 1.89x |
| Wisconsin Local Research Cluster | 0.80% | 1.87x |
| Rochester New York Cluster | 0.66% | 1.86x |
| Cleveland News | 1.44% | 1.82x |
| Law School Research Cluster | 0.06% | 1.73x |
| Peru Media | 0.12% | 1.71x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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