Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 578.4 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is Remdesivir Information Researchers.
| Interest | Composition | Index |
| Remdesivir Information Researchers | 0.19% | 3.68x |
| Chloroquine Information Researchers | 0.19% | 3.23x |
| T-Mobile Customers | 0.16% | 3.21x |
| LED Lighting Shoppers | 3.13% | 1.75x |
| Cord Cutters | 3.48% | 1.75x |
| Adult Acne Sufferers | 2.85% | 1.70x |
| Sinus Researchers | 2.71% | 1.69x |
| Full Size Pickup Auto Intenders | 2.57% | 1.68x |
| IT Decision Makers | 2.99% | 1.68x |
| Back Pain Sufferers | 2.85% | 1.64x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Buckle.
| Location | Composition | Index |
| Buckle | 19.19% | 20.32x |
| Aeropostale | 19.25% | 19.02x |
| Zumiez | 21.65% | 18.93x |
| Hollister | 13.59% | 18.70x |
| Journeys | 29.52% | 17.94x |
| The Childrens Place | 24.34% | 16.73x |
| Victoria's Secret | 30.59% | 16.12x |
| American Eagle Outfitters | 15.95% | 15.97x |
| Express | 20.05% | 15.69x |
| Charlotte Russe | 1.31% | 14.24x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Pakistan Cluster.
| Content Affinity | Composition | Index |
| Pakistan Cluster | 0.28% | 4.34x |
| Psychology & Social Work | 0.14% | 3.90x |
| Medical Supplies | 0.35% | 3.88x |
| Motorcycle Racing Researchers | 0.19% | 3.69x |
| Film Production | 0.14% | 3.63x |
| Data Centers | 0.19% | 3.58x |
| Homemade Jewelry & Crafts | 0.21% | 3.55x |
| Telescopes | 0.14% | 3.50x |
| Vitamin Shoppers | 0.28% | 3.12x |
| Cardiac & Other Health Research | 0.21% | 3.10x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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