Dstillery Audiences

KAY JEWELERS

Audience Size: 1.6 Million Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.83x
Work Comes First Travelers 0.02% 1.71x
Smoky Mountains Trip Planners 3.07% 1.46x
Military Benefits Researchers 3.10% 1.43x
Hurricane Safety Researchers 2.65% 1.40x
Atlanta United Fans 2.74% 1.40x
Ohio County and Local Fair Visitors 3.54% 1.39x
Military Servicemembers & Veterans 3.10% 1.39x
SEC Fans 2.93% 1.39x
Haunted House Researchers 3.12% 1.37x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 17.22% 19.70x
Abercrombie & Fitch 8.78% 17.85x
Aeropostale 22.37% 17.80x
Express 23.40% 17.62x
Hollister 15.74% 17.17x
Zumiez 24.74% 16.97x
Buckle 18.69% 16.51x
American Eagle Outfitters 26.58% 16.50x
Gymboree 15.45% 14.44x
The Childrens Place 26.59% 14.33x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.03% 3.29x
Shipping & Logistics 0.06% 2.67x
Bowling 0.19% 2.41x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.39x
Mysticism 0.03% 2.32x
Hipster Clothing 0.06% 2.29x
Right Wing Blogs - Political Activism 0.16% 2.24x
Discount Books 0.06% 2.24x
Roleplay & Fantasy Games 0.07% 2.19x
Vietnam Cluster 0.06% 2.16x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female