Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.83x |
| Work Comes First Travelers | 0.02% | 1.71x |
| Water Park Visitors | 2.59% | 1.32x |
| Cabin Rental Researchers | 2.18% | 1.22x |
| Black Friday Deal Shoppers | 2.30% | 1.21x |
| Smoky Mountains Trip Planners | 2.15% | 1.20x |
| Alabama Trip Planners | 2.60% | 1.18x |
| WWE and Pro Wrestling Fans | 1.84% | 1.18x |
| Readers of Caribbean Content | 2.00% | 1.15x |
| Myrtle Beach Trip Planners | 1.89% | 1.14x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 15.99% | 25.09x |
| Aeropostale | 17.71% | 23.55x |
| Hollister | 12.81% | 20.29x |
| Express | 19.02% | 20.10x |
| American Eagle Outfitters | 26.28% | 19.75x |
| Zumiez | 21.34% | 19.62x |
| Gymboree | 12.78% | 18.73x |
| Buckle | 14.73% | 17.70x |
| Michael Kors | 11.32% | 17.40x |
| The Childrens Place | 21.07% | 16.87x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Quebec Hunting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Quebec Hunting & Outdoors Cluster | 0.01% | 7.61x |
| England Tourism | 0.01% | 3.12x |
| Quebec Real Estate | 0.02% | 2.53x |
| Consumer Rewards | 0.05% | 2.13x |
| Bulgaria Cluster | 0.02% | 1.92x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.85x |
| Scuba Diving | 0.04% | 1.74x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 1.70x |
| Arabic News | 0.10% | 1.68x |
| Texas Off-Roading | 0.01% | 1.66x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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