Dstillery Audiences

KAY JEWELERS

Audience Size: 1.7 Million Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.83x
Work Comes First Travelers 0.02% 1.71x
Alabama Trip Planners 3.55% 1.38x
Georgia Trip Planners 3.53% 1.37x
Harley Davidson Shoppers 3.30% 1.32x
Florida Gulf Coast Travel Researchers 3.43% 1.31x
Florida Atlantic Coast Trip Planners 3.53% 1.28x
South State Fair Visitors 3.18% 1.25x
Online Card Games Players 2.20% 1.24x
Florida Gators Fans 2.65% 1.24x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 17.83% 21.06x
Aeropostale 20.71% 20.05x
Express 21.90% 19.16x
Hollister 14.96% 18.46x
Zumiez 23.66% 17.98x
American Eagle Outfitters 26.20% 17.63x
Abercrombie & Fitch 9.73% 17.05x
Gymboree 14.74% 16.32x
Buckle 17.89% 15.97x
Michael Kors 13.46% 15.59x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.05% 3.40x
Alternative Streaming Services 0.05% 3.31x
Home Printing 0.05% 2.95x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.49x
Mississippi News 1.10% 2.48x
Motorsports 0.20% 2.31x
Internet Radio 0.25% 2.31x
Scientology 0.02% 2.28x
International Travel 0.08% 2.18x
Instagram Management 0.05% 2.16x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female