Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.83x |
| Work Comes First Travelers | 0.02% | 1.71x |
| Smoky Mountains Trip Planners | 3.07% | 1.46x |
| Military Benefits Researchers | 3.10% | 1.43x |
| Hurricane Safety Researchers | 2.65% | 1.40x |
| Atlanta United Fans | 2.74% | 1.40x |
| Ohio County and Local Fair Visitors | 3.54% | 1.39x |
| Military Servicemembers & Veterans | 3.10% | 1.39x |
| SEC Fans | 2.93% | 1.39x |
| Haunted House Researchers | 3.12% | 1.37x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 17.22% | 19.70x |
| Abercrombie & Fitch | 8.78% | 17.85x |
| Aeropostale | 22.37% | 17.80x |
| Express | 23.40% | 17.62x |
| Hollister | 15.74% | 17.17x |
| Zumiez | 24.74% | 16.97x |
| Buckle | 18.69% | 16.51x |
| American Eagle Outfitters | 26.58% | 16.50x |
| Gymboree | 15.45% | 14.44x |
| The Childrens Place | 26.59% | 14.33x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.03% | 3.29x |
| Shipping & Logistics | 0.06% | 2.67x |
| Bowling | 0.19% | 2.41x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 2.39x |
| Mysticism | 0.03% | 2.32x |
| Hipster Clothing | 0.06% | 2.29x |
| Right Wing Blogs - Political Activism | 0.16% | 2.24x |
| Discount Books | 0.06% | 2.24x |
| Roleplay & Fantasy Games | 0.07% | 2.19x |
| Vietnam Cluster | 0.06% | 2.16x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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