Dstillery Audiences

KAY JEWELERS

Audience Size: 687.1 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 687.1 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.16% 3.21x
Big Box Toy Shoppers 1.57% 1.52x
AT&T Wireless Customers 0.05% 1.44x
Southeastern Voters 3.70% 1.41x
Holiday Season Low-Cost Retail Deal Shoppers 2.78% 1.40x
Wisconsin County and Local Fair Visitors 3.92% 1.40x
Puzzle Enthusiasts 2.94% 1.40x
PokemonGo Fans 3.06% 1.38x
Holiday Season Department Store Deal Shoppers 2.44% 1.36x
Home Kitchen Bakers 1.64% 1.35x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.

Location Composition Index
Hollister 11.19% 7.91x
Buckle 17.44% 7.74x
Zumiez 12.89% 7.31x
Aeropostale 13.74% 7.05x
Journeys 21.96% 6.91x
Victoria's Secret 23.24% 6.85x
Express 15.13% 6.73x
American Eagle Outfitters 12.34% 6.55x
The Childrens Place 19.16% 6.45x
Charlotte Russe 1.05% 6.34x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Custom Printing.

Content Affinity Composition Index
Custom Printing 0.07% 5.55x
Online Mini Game Players 0.19% 4.54x
Assorted Topics (Power Trains, Drones, Web Design) 0.07% 4.44x
Winter Sports & Gear 0.04% 3.97x
Philanthropy - Charities & Fundraising 0.05% 3.56x
Corporate Employment Pages 0.05% 3.52x
Career Cluster A 0.14% 3.17x
Assorted Topics (Car News, Animals, Viral Media) 0.12% 3.11x
Nursing 0.05% 2.96x
Arthritis & Bones 0.05% 2.96x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female