Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 991 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 3.44% | 1.43x |
| South State Fair Visitors | 3.56% | 1.41x |
| Florida Atlantic Coast Trip Planners | 3.25% | 1.40x |
| Cabin Rental Researchers | 3.56% | 1.38x |
| Florida Trip Planners | 3.01% | 1.37x |
| RC Helicopters and Drones Hobbyists | 2.72% | 1.37x |
| Newly Recruited Military Personnel | 2.52% | 1.34x |
| Smokie Mountain Trip Planner | 3.53% | 1.34x |
| Alabama Trip Planners | 3.76% | 1.34x |
| Dodge Vehicle Shoppers | 2.87% | 1.34x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 8.93% | 18.47x |
| Abercrombie & Fitch | 3.37% | 18.11x |
| Buckle | 20.42% | 17.19x |
| Aeropostale | 22.50% | 16.90x |
| Levi Strauss | 1.23% | 16.63x |
| Zumiez | 25.15% | 16.62x |
| Hollister | 16.36% | 16.49x |
| Express | 22.98% | 15.92x |
| Journeys | 28.51% | 15.34x |
| American Eagle Outfitters | 18.93% | 14.63x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.05% | 4.99x |
| Germany Cluster | 0.03% | 2.59x |
| Men's Fashion Shopping | 0.02% | 2.53x |
| Natural & Healthy Living Researchers | 0.13% | 2.52x |
| Chat Rooms | 0.04% | 2.45x |
| Tattoos & Costumes | 0.04% | 2.36x |
| Canada Tourism Research Cluster | 0.16% | 2.35x |
| Local & Travel England - Northern England | 0.02% | 2.29x |
| Community Planning & Transportation | 0.07% | 2.22x |
| Networking Marketing | 0.15% | 2.22x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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