Dstillery Audiences

KAY JEWELERS

Audience Size: 578.4 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 578.4 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Remdesivir Information Researchers.

Interest Composition Index
Remdesivir Information Researchers 0.19% 3.68x
Chloroquine Information Researchers 0.19% 3.23x
T-Mobile Customers 0.16% 3.21x
LED Lighting Shoppers 3.13% 1.75x
Cord Cutters 3.48% 1.75x
Adult Acne Sufferers 2.85% 1.70x
Sinus Researchers 2.71% 1.69x
Full Size Pickup Auto Intenders 2.57% 1.68x
IT Decision Makers 2.99% 1.68x
Back Pain Sufferers 2.85% 1.64x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Buckle.

Location Composition Index
Buckle 19.19% 20.32x
Aeropostale 19.25% 19.02x
Zumiez 21.65% 18.93x
Hollister 13.59% 18.70x
Journeys 29.52% 17.94x
The Childrens Place 24.34% 16.73x
Victoria's Secret 30.59% 16.12x
American Eagle Outfitters 15.95% 15.97x
Express 20.05% 15.69x
Charlotte Russe 1.31% 14.24x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Pakistan Cluster.

Content Affinity Composition Index
Pakistan Cluster 0.28% 4.34x
Psychology & Social Work 0.14% 3.90x
Medical Supplies 0.35% 3.88x
Motorcycle Racing Researchers 0.19% 3.69x
Film Production 0.14% 3.63x
Data Centers 0.19% 3.58x
Homemade Jewelry & Crafts 0.21% 3.55x
Telescopes 0.14% 3.50x
Vitamin Shoppers 0.28% 3.12x
Cardiac & Other Health Research 0.21% 3.10x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female