Dstillery Audiences

KAY JEWELERS

Audience Size: 227 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 227 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.16% 3.21x
Ikea Enthusiasts 3.11% 1.65x
North Carolina Football Fans 3.91% 1.58x
Myrtle Beach Trip Planners 3.11% 1.47x
Hurricane Trackers 3.22% 1.46x
Manchester United Fans 3.00% 1.46x
AT&T Wireless Customers 0.05% 1.44x
Halloween Enthusiasts 3.54% 1.44x
Ohio County and Local Fair Visitors 3.97% 1.43x
Travel Insurance and Safety Researchers 3.48% 1.43x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.

Location Composition Index
Hollister 11.15% 19.97x
Buckle 16.87% 19.26x
Zumiez 13.49% 19.11x
Aeropostale 13.79% 17.02x
Victoria's Secret 22.01% 16.53x
Journeys 20.80% 15.75x
Express 13.62% 14.69x
The Childrens Place 18.42% 14.64x
American Eagle Outfitters 12.22% 14.54x
Forever 21 5.64% 12.09x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 0.16% 5.22x
Parenting & Children's Activities 0.16% 3.83x
Pool Cleaning 0.10% 3.80x
Online Mini Game Players 0.11% 3.66x
Illinois 0.11% 3.63x
Horse Racing 0.11% 3.45x
Moving & Storage 0.11% 3.05x
Car Keys, Locks & Remotes 0.16% 2.71x
Custom Printing 0.11% 2.67x
Education Cluster 0.11% 2.60x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female