Dstillery Audiences

KAY JEWELERS

Audience Size: 736.5 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 736.5 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Water Park Visitors.

Interest Composition Index
Water Park Visitors 2.46% 1.48x
Family Adventures Travelers 0.20% 1.45x
Wig Shoppers 1.76% 1.44x
Cleveland Indians Fans 1.48% 1.39x
Chicago Trip Planners 2.06% 1.37x
Getting Off the Grid Travelers 0.15% 1.34x
Cleveland Cavaliers Fans 1.18% 1.33x
Chicago Cubs Fans 1.39% 1.32x
Florida Gulf Coast Travel Researchers 1.88% 1.32x
Pittsburgh Steelers Fans 1.40% 1.31x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Journeys.

Location Composition Index
Journeys 14.28% 36.58x
Ralph Lauren 2.93% 29.79x
Charlotte Russe 7.22% 28.05x
Express Outlets 1.40% 27.76x
LL Bean 1.63% 26.58x
Hollister 5.90% 25.72x
Zumiez 8.90% 23.01x
Gymboree 9.35% 22.00x
Express 7.01% 21.22x
American Eagle Outfitters 15.22% 20.27x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.32% 5.23x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 2.80x
Maine Cluster 0.72% 2.59x
Poland Cluster 0.11% 2.57x
Rhode Island Cluster 0.42% 2.41x
Illinois College Sports 0.08% 2.31x
Mysticism 0.03% 2.30x
Memphis News 0.17% 2.20x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.18x
Internet Radio 0.17% 2.06x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male