Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 284.8 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.16% | 3.21x |
| Readers of Korean Content | 4.17% | 1.46x |
| China Trip Planners | 3.27% | 1.45x |
| AT&T Wireless Customers | 0.05% | 1.44x |
| Grand Canyon Trip Planners | 4.08% | 1.39x |
| Readers of Portuguese Content | 2.76% | 1.39x |
| Arizona Wildcats Fans | 2.59% | 1.38x |
| Japanese Tourism Researchers | 3.44% | 1.36x |
| Romance Movie and TV enthusiasts | 2.89% | 1.34x |
| Auto Body Shoppers | 3.66% | 1.34x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.
| Location | Composition | Index |
| Hollister | 9.94% | 22.90x |
| Buckle | 14.82% | 21.42x |
| Zumiez | 11.37% | 21.26x |
| Aeropostale | 11.85% | 19.73x |
| Victoria's Secret | 19.87% | 19.00x |
| Journeys | 18.47% | 18.42x |
| Express | 12.85% | 18.28x |
| The Childrens Place | 16.12% | 17.15x |
| American Eagle Outfitters | 9.97% | 16.27x |
| Charlotte Russe | 0.79% | 15.10x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Fashion & Retail.
| Content Affinity | Composition | Index |
| Fashion & Retail | 0.09% | 3.94x |
| Pool Cleaning | 0.10% | 3.80x |
| Horse Racing | 0.11% | 3.45x |
| Nursing | 0.09% | 3.24x |
| College Sports | 0.09% | 3.19x |
| Central & South American News | 0.17% | 3.15x |
| Bags & Luggage | 0.13% | 2.96x |
| Peru Media | 0.21% | 2.88x |
| Startup Investment | 0.09% | 2.88x |
| Tennis, Golf & Boxing | 0.23% | 2.81x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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