Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.83x |
| Work Comes First Travelers | 0.02% | 1.71x |
| Alabama Trip Planners | 3.55% | 1.38x |
| Georgia Trip Planners | 3.53% | 1.37x |
| Harley Davidson Shoppers | 3.30% | 1.32x |
| Florida Gulf Coast Travel Researchers | 3.43% | 1.31x |
| Florida Atlantic Coast Trip Planners | 3.53% | 1.28x |
| South State Fair Visitors | 3.18% | 1.25x |
| Online Card Games Players | 2.20% | 1.24x |
| Florida Gators Fans | 2.65% | 1.24x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 17.83% | 21.06x |
| Aeropostale | 20.71% | 20.05x |
| Express | 21.90% | 19.16x |
| Hollister | 14.96% | 18.46x |
| Zumiez | 23.66% | 17.98x |
| American Eagle Outfitters | 26.20% | 17.63x |
| Abercrombie & Fitch | 9.73% | 17.05x |
| Gymboree | 14.74% | 16.32x |
| Buckle | 17.89% | 15.97x |
| Michael Kors | 13.46% | 15.59x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Local & Travel England - East Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - East Midlands | 0.05% | 3.40x |
| Alternative Streaming Services | 0.05% | 3.31x |
| Home Printing | 0.05% | 2.95x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.49x |
| Mississippi News | 1.10% | 2.48x |
| Motorsports | 0.20% | 2.31x |
| Internet Radio | 0.25% | 2.31x |
| Scientology | 0.02% | 2.28x |
| International Travel | 0.08% | 2.18x |
| Instagram Management | 0.05% | 2.16x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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