Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is Kansas City Royals Fans.
| Interest | Composition | Index |
| Kansas City Royals Fans | 1.63% | 1.49x |
| Cleveland Indians Fans | 1.55% | 1.46x |
| Hard Rock Hotel & Casino Trip Planners | 1.69% | 1.37x |
| Jewelry & Watch Shoppers | 1.64% | 1.36x |
| Softball Enthusiasts | 1.55% | 1.35x |
| Cable TV Shoppers | 1.52% | 1.28x |
| Sports Memorabilia Shoppers | 1.55% | 1.27x |
| Smartphone Case Shoppers | 1.67% | 1.26x |
| Florida Gulf Coast Travel Researchers | 1.71% | 1.26x |
| Engagement Ring Shoppers | 1.68% | 1.26x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 9.44% | 30.09x |
| Journeys | 15.85% | 27.97x |
| Hollister | 8.64% | 21.83x |
| Aeropostale | 9.37% | 21.36x |
| Gymboree | 8.66% | 20.83x |
| American Eagle Outfitters | 15.79% | 20.09x |
| Zumiez | 12.50% | 19.39x |
| Express | 7.64% | 18.95x |
| LL Bean | 1.28% | 18.40x |
| The Childrens Place | 14.57% | 18.05x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 1.74% | 1.96x |
| Florida Local News Cluster | 2.10% | 1.28x |
| Gossip & Rumors | 1.57% | 1.25x |
| Apple Blogs & Hacks | 1.50% | 1.14x |
| Florida Jacksonville & Orlando Cluster | 1.55% | 1.13x |
| Big Box Retail | 5.07% | 1.11x |
| Chain Restaurants | 1.84% | 1.11x |
| Career Cluster A | 3.28% | 1.10x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.63% | 1.09x |
| Parenting & Pregnancy Resources | 2.36% | 1.09x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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