Dstillery Audiences

KAY JEWELERS

Audience Size: 224.3 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 224.3 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.16% 3.21x
Wireless Headphone Researchers 0.07% 2.74x
Fall/Winter 2021 Fashion Trend Researchers 0.07% 1.91x
Holiday Season Low-Cost Retail Deal Shoppers 1.79% 1.65x
Realtors & Real Estate Researchers 0.67% 1.64x
Tailgate Enthusiasts 2.24% 1.57x
Asheville Trip Planners 1.61% 1.55x
Keto Recipe Researchers 1.05% 1.55x
Executive Travelers 0.41% 1.53x
Budget Grocery Shoppers 1.08% 1.52x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.

Location Composition Index
Hollister 9.27% 28.23x
Charlotte Russe 2.33% 26.57x
Buckle 13.65% 24.82x
Aeropostale 12.03% 23.69x
Journeys 19.09% 23.62x
Victoria's Secret 18.20% 23.13x
American Eagle Outfitters 11.26% 22.81x
The Childrens Place 12.85% 22.29x
Express 12.78% 22.07x
Express Outlets 1.70% 21.19x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 0.19% 5.49x
Law School 0.11% 5.12x
Bags & Luggage 0.12% 4.17x
Aid Groups 0.07% 3.81x
Pet Forums 0.19% 3.57x
New England & Ivy League Sports 0.07% 3.37x
Brazil & Portugal News 0.08% 3.16x
Recreational Motor Sport Enthusiasts 0.15% 3.03x
Arthritis & Bones 0.05% 2.96x
Humor & Entertainment 0.04% 2.93x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female