Explore the Kay Jewelers Audience
Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 687.1 thousand unique devices whose actions qualify for the Kay Jewelers audience.
INTERESTS
The Kay Jewelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.16% | 3.21x |
| Big Box Toy Shoppers | 1.57% | 1.52x |
| AT&T Wireless Customers | 0.05% | 1.44x |
| Southeastern Voters | 3.70% | 1.41x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.78% | 1.40x |
| Wisconsin County and Local Fair Visitors | 3.92% | 1.40x |
| Puzzle Enthusiasts | 2.94% | 1.40x |
| PokemonGo Fans | 3.06% | 1.38x |
| Holiday Season Department Store Deal Shoppers | 2.44% | 1.36x |
| Home Kitchen Bakers | 1.64% | 1.35x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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APPAREL RETAILERS
The Kay Jewelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.
| Location | Composition | Index |
| Hollister | 11.19% | 7.91x |
| Buckle | 17.44% | 7.74x |
| Zumiez | 12.89% | 7.31x |
| Aeropostale | 13.74% | 7.05x |
| Journeys | 21.96% | 6.91x |
| Victoria's Secret | 23.24% | 6.85x |
| Express | 15.13% | 6.73x |
| American Eagle Outfitters | 12.34% | 6.55x |
| The Childrens Place | 19.16% | 6.45x |
| Charlotte Russe | 1.05% | 6.34x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kay Jewelers audience is Custom Printing.
| Content Affinity | Composition | Index |
| Custom Printing | 0.07% | 5.55x |
| Online Mini Game Players | 0.19% | 4.54x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.07% | 4.44x |
| Winter Sports & Gear | 0.04% | 3.97x |
| Philanthropy - Charities & Fundraising | 0.05% | 3.56x |
| Corporate Employment Pages | 0.05% | 3.52x |
| Career Cluster A | 0.14% | 3.17x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.12% | 3.11x |
| Nursing | 0.05% | 2.96x |
| Arthritis & Bones | 0.05% | 2.96x |
Composition Percentage:
The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
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DEMOGRAPHICS
The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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