Dstillery Audiences

KAY JEWELERS

Audience Size: 414.5 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 414.5 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.16% 3.21x
Amazon Prime Movie Subscribers 0.29% 2.01x
Retirement Planning Amid Covid-19 0.06% 1.97x
Black Friday Deal Shoppers 4.28% 1.65x
Ohio County and Local Fair Visitors 5.22% 1.63x
Hulu Users 0.23% 1.63x
Atlanta United Fans 3.50% 1.61x
Norfolk and Virginia Beach Trip Planners 4.06% 1.61x
Military Personal Finance Researchers 3.78% 1.58x
Sci-Fi Movie Fans 3.67% 1.57x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Buckle.

Location Composition Index
Buckle 17.40% 21.97x
Zumiez 19.32% 20.59x
Aeropostale 17.13% 20.47x
Hollister 12.06% 20.30x
Journeys 26.44% 19.37x
The Childrens Place 21.83% 17.78x
Victoria's Secret 27.55% 17.38x
American Eagle Outfitters 14.22% 16.90x
Express 17.72% 16.70x
Charlotte Russe 1.08% 14.14x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Canadian Healthcare.

Content Affinity Composition Index
Canadian Healthcare 0.17% 4.79x
Canadian Auto 0.17% 4.46x
Science Education & Academia 0.28% 3.81x
Motorcycle Racing Researchers 0.19% 3.69x
Feminism 0.11% 3.45x
Film Production 0.11% 3.21x
Marketing Professionals 0.17% 3.06x
Home Decoration - Crafts & Kids 0.11% 3.03x
Higher Education 0.11% 2.94x
Lacrosse College Athletics 0.11% 2.81x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female