Dstillery Audiences

KAY JEWELERS

Audience Size: 170.1 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 170.1 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.16% 3.21x
Pet Health and Nutrition Researchers 1.06% 2.35x
Golden Retriever Content Readers 0.76% 2.29x
Home Cleaning Researchers 0.91% 2.19x
Asheville Trip Planners 1.75% 2.15x
Myrtle Beach Trip Planners 3.34% 2.12x
Gourmet Food & Wine Researchers 0.68% 2.11x
Italian Food Enthusiasts 0.84% 2.04x
Seasonal Recipe Blog Readers 1.14% 1.99x
Online Grammar Tool Users 0.30% 1.96x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.

Location Composition Index
Hollister 7.17% 38.52x
Charlotte Russe 3.36% 32.67x
Aeropostale 11.26% 32.02x
Express Outlets 2.15% 31.77x
Journeys 16.55% 30.25x
Forever 21 4.52% 29.98x
Victoria's Secret 9.10% 29.86x
Calvin Klein 0.85% 29.46x
The Childrens Place 6.42% 29.43x
Eddie Bauer 2.50% 28.93x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 0.30% 4.90x
China Cluster 0.23% 4.28x
North Carolina Education 1.29% 4.25x
Discount Travel 0.53% 4.11x
Quotes & Inspiration 0.23% 3.87x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 0.53% 3.66x
Central & South American News 0.15% 3.48x
Korea Cluster 0.15% 3.26x
Niche Dating Websites 0.38% 3.14x
Recreational Motor Sport Enthusiasts 0.15% 3.03x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female