Dstillery Audiences

KAY JEWELERS

Audience Size: 574.9 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 574.9 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 1.13% 1.51x
Water Park Visitors 2.15% 1.44x
Cleveland Indians Fans 1.34% 1.41x
Orlando Trip Planners 2.08% 1.40x
Drive-In Theater Enthusiasts 1.55% 1.39x
Florida Atlantic Coast Trip Planners 1.83% 1.36x
New England Patriots Fans 1.55% 1.35x
Miami Trip Planners 1.53% 1.33x
Chicago Trip Planners 1.73% 1.33x
Christmas Enthusiasts 1.74% 1.33x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Journeys.

Location Composition Index
Journeys 13.37% 45.30x
Ralph Lauren 2.99% 35.36x
Express Outlets 1.27% 32.78x
Charlotte Russe 6.66% 32.44x
Hollister 5.39% 30.65x
LL Bean 1.71% 29.92x
Zumiez 8.47% 26.77x
Gymboree 9.17% 24.89x
Express 6.48% 24.64x
American Eagle Outfitters 14.83% 24.28x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.19% 3.61x
Maine Cluster 0.68% 2.97x
Rhode Island Cluster 0.40% 2.72x
Chat Rooms 0.03% 2.60x
Sports Apparel 0.10% 2.29x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.05% 2.12x
Russia Cluster 0.10% 2.03x
Memphis News 0.12% 1.91x
Quebec Vacation Research Cluster 0.02% 1.89x
Shipping & Logistics 0.04% 1.89x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female