Dstillery Audiences

KAY JEWELERS

Audience Size: 900.7 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 900.7 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Recreational Sports Participants.

Interest Composition Index
Recreational Sports Participants 1.55% 1.33x
Hip Hop Fans 1.73% 1.33x
Hard Rock Hotel & Casino Trip Planners 1.52% 1.30x
Florida Gulf Coast Travel Researchers 1.82% 1.29x
Water Park Visitors 1.64% 1.27x
Plus Size Women 1.75% 1.27x
Palm Beach Trip Planners 1.56% 1.25x
Chain Pizzeria Fans 1.87% 1.22x
Pandora Jewelry Shoppers 1.76% 1.21x
Engagement Ring Shoppers 1.52% 1.20x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Journeys.

Location Composition Index
Journeys 15.49% 32.10x
Charlotte Russe 8.78% 31.74x
Hollister 7.44% 24.16x
Gymboree 8.79% 23.14x
LL Bean 1.36% 23.00x
Aeropostale 9.23% 22.31x
Zumiez 11.19% 21.93x
Ralph Lauren 2.54% 21.61x
American Eagle Outfitters 15.50% 21.48x
Express 7.32% 20.79x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 1.52% 1.85x
Fashion & Retail 1.52% 1.37x
Florida Local News Cluster 1.74% 1.22x
Hip-Hop Enthusiast 2.64% 1.19x
Georgia Cluster 1.89% 1.15x
African American Celebrity Gossip 3.84% 1.14x
Assorted Topics (News, Entertainment, Viral Media) 2.62% 1.14x
Career Cluster A 3.38% 1.14x
Latest Sports News 3.17% 1.09x
Car Information 2.26% 1.09x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male