Dstillery Audiences

KAY JEWELERS

Audience Size: 806.7 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 806.7 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 1.83x
Social Distancing Content Readers 0.06% 1.72x
T-Mobile Customers 0.13% 1.71x
Las Vegas Trip Planners 4.04% 1.55x
Louisiana Trip Planners 3.23% 1.51x
Las Vegas Hotel Researchers 3.04% 1.46x
Sports Gamblers 2.98% 1.46x
Tahoe Skiers and Snowboarders 2.82% 1.45x
AT&T Wireless Customers 0.09% 1.45x
Online Payroll Services Users 2.79% 1.45x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Buckle.

Location Composition Index
Buckle 20.15% 18.41x
Aeropostale 20.96% 17.41x
Journeys 31.22% 17.34x
Zumiez 23.64% 17.25x
Hollister 14.94% 16.91x
Express 21.09% 15.73x
The Childrens Place 26.80% 15.51x
American Eagle Outfitters 17.85% 14.95x
Victoria's Secret 33.38% 14.76x
Charlotte Russe 4.15% 13.34x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.16% 4.68x
Quebec Vacations 0.25% 4.65x
Southern California Tourism 0.13% 4.35x
Canadian Lifestyle 0.19% 3.71x
Cuba & Mexico Media 0.09% 3.46x
Canadian Auto 0.19% 3.44x
Costumes 0.06% 3.42x
Beach & Intimate Wear 0.06% 3.29x
Canada Business Cluster 0.25% 3.26x
Tahoe & Reno Tourism 0.56% 3.05x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female