Dstillery Audiences

KAY JEWELERS

Audience Size: 137.5 Thousand Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 137.5 thousand unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.16% 3.21x
Ohio County and Local Fair Visitors 5.72% 1.86x
Black Friday Deal Shoppers 3.97% 1.58x
Getaways Researchers 1.75% 1.54x
Water Park Visitors 4.31% 1.54x
The Sims Video Game Fans 3.37% 1.52x
Phoenix Suns Fans 2.96% 1.52x
Luxury Kitchen Goods Shoppers 3.30% 1.52x
Santa Monica Trip Planners 3.10% 1.50x
Plus Size Women 4.24% 1.50x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Hollister.

Location Composition Index
Hollister 7.12% 22.82x
Zumiez 9.89% 22.81x
Buckle 11.88% 22.19x
Aeropostale 9.53% 19.71x
Victoria's Secret 15.04% 18.57x
Journeys 14.47% 18.05x
The Childrens Place 13.32% 16.03x
Express 8.72% 15.72x
American Eagle Outfitters 8.32% 15.47x
Forever 21 4.04% 12.79x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 0.16% 3.41x
Vaping 0.13% 3.41x
Canadian Healthcare 0.11% 3.35x
Canadian Auto 0.13% 3.02x
Amateur Radios 0.33% 2.99x
Perfume, Makeup & Cosmetics 0.16% 2.81x
Pre-Built Home Researchers 0.13% 2.73x
Arthritis & Bones 0.20% 2.72x
Police Gear 0.34% 2.69x
Bowling 0.13% 2.68x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male