Dstillery Audiences

KAY JEWELERS

Audience Size: 1.7 Million Devices

Explore the Kay Jewelers Audience

Below you'll find more information about the Kay Jewelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Kay Jewelers audience.

Dstillery Crafted Audiences

INTERESTS

The Kay Jewelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kay Jewelers audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.83x
Work Comes First Travelers 0.02% 1.71x
Water Park Visitors 2.59% 1.32x
Cabin Rental Researchers 2.18% 1.22x
Black Friday Deal Shoppers 2.30% 1.21x
Smoky Mountains Trip Planners 2.15% 1.20x
Alabama Trip Planners 2.60% 1.18x
WWE and Pro Wrestling Fans 1.84% 1.18x
Readers of Caribbean Content 2.00% 1.15x
Myrtle Beach Trip Planners 1.89% 1.14x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Interest attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kay Jewelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kay Jewelers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 15.99% 25.09x
Aeropostale 17.71% 23.55x
Hollister 12.81% 20.29x
Express 19.02% 20.10x
American Eagle Outfitters 26.28% 19.75x
Zumiez 21.34% 19.62x
Gymboree 12.78% 18.73x
Buckle 14.73% 17.70x
Michael Kors 11.32% 17.40x
The Childrens Place 21.07% 16.87x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Location attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kay Jewelers audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.01% 7.61x
England Tourism 0.01% 3.12x
Quebec Real Estate 0.02% 2.53x
Consumer Rewards 0.05% 2.13x
Bulgaria Cluster 0.02% 1.92x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.85x
Scuba Diving 0.04% 1.74x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 1.70x
Arabic News 0.10% 1.68x
Texas Off-Roading 0.01% 1.66x
Composition Percentage: The overlap percentage between the Kay Jewelers audience and the Content Affinity attribute.
Index: A comparison of the Kay Jewelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kay Jewelers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female