Explore the Key Food Audience
Below you'll find more information about the Key Food audience, broken down in different categories based on their digital and physical behaviors. These are 65.2 thousand unique devices whose actions qualify for the Key Food audience.
INTERESTS
The Key Food audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Key Food audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 8.89% | 9.37x |
| Ballet Enthusiasts | 7.01% | 5.62x |
| New York Trip Planners | 6.50% | 4.66x |
| Readers of Puerto Rican Content | 8.72% | 4.63x |
| Online Grocery Shoppers | 6.50% | 4.58x |
| Stay-at-Home Parents | 7.86% | 4.47x |
| School Closings Updates Readers | 2.39% | 4.46x |
| Getaways Researchers | 3.25% | 3.99x |
| Restaurant Menu Researchers | 4.10% | 3.85x |
| Caribbean Trip Planners | 5.98% | 3.82x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Interest attribute.
Index: A comparison of the Key Food audience to the internet population.
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APPAREL RETAILERS
The Key Food audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Key Food audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.29% | 12.87x |
| Intermix | 0.81% | 11.99x |
| Uniqlo | 2.00% | 11.34x |
| Zara | 3.24% | 10.58x |
| Charlotte Russe | 1.53% | 9.17x |
| Armani | 2.45% | 7.95x |
| American Apparel | 3.08% | 7.94x |
| Hugo Boss | 3.37% | 6.81x |
| Saint Laurent Paris | 0.45% | 6.75x |
| Club Monaco | 0.79% | 5.99x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Location attribute.
Index: A comparison of the Key Food audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Key Food audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 3.59% | 17.29x |
| New York City Family & Activity Cluster | 10.26% | 15.25x |
| Hudson Valley New York Media | 2.22% | 9.14x |
| Quotes & Inspiration | 0.85% | 7.00x |
| Gossip & Entertainment | 0.68% | 5.49x |
| Legal Information Research Cluster | 0.51% | 4.96x |
| New Jersey News Cluster | 7.01% | 4.15x |
| Broadway Information | 0.51% | 3.89x |
| Latin American Spanish Language News | 0.68% | 3.83x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.51% | 3.77x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Content Affinity attribute.
Index: A comparison of the Key Food audience to the internet population.
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DEMOGRAPHICS
The Key Food audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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