Explore the Key Food Audience
Below you'll find more information about the Key Food audience, broken down in different categories based on their digital and physical behaviors. These are 70.2 thousand unique devices whose actions qualify for the Key Food audience.
INTERESTS
The Key Food audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Key Food audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 6.82% | 7.10x |
| New York City Events Researchers | 5.42% | 5.89x |
| Ballet Enthusiasts | 4.76% | 4.08x |
| Modern Art Museum Researchers | 3.36% | 4.05x |
| Readers of Caribbean Content | 11.30% | 3.86x |
| Online Grocery Shoppers | 6.26% | 3.36x |
| Major Airline Customers | 5.88% | 3.19x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.28% | 3.05x |
| Readers of Spanish Content | 7.00% | 3.03x |
| Readers of Jewish Content | 2.71% | 2.99x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Interest attribute.
Index: A comparison of the Key Food audience to the internet population.
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APPAREL RETAILERS
The Key Food audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Key Food audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.64% | 18.54x |
| Uniqlo | 0.79% | 15.07x |
| Zara | 1.38% | 14.17x |
| Intermix | 0.29% | 13.04x |
| Patagonia | 1.50% | 11.31x |
| American Apparel | 1.80% | 10.29x |
| Armani | 0.90% | 9.80x |
| Club Monaco | 0.29% | 8.12x |
| Hugo Boss | 1.02% | 6.50x |
| H&M | 2.16% | 5.78x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Location attribute.
Index: A comparison of the Key Food audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Key Food audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.77% | 14.82x |
| New York City Real Estate Research Cluster | 1.59% | 13.14x |
| New York City Family & Activity Cluster | 6.54% | 10.48x |
| New York City Education & News Cluster | 0.47% | 7.74x |
| Caribbean Cluster | 0.75% | 7.61x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.37% | 5.36x |
| Gossip & Entertainment | 0.84% | 5.34x |
| Peru Media | 0.28% | 4.47x |
| Hudson Valley New York Media | 1.03% | 4.11x |
| Canada Tax and Finance Research Cluster | 0.05% | 3.73x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Content Affinity attribute.
Index: A comparison of the Key Food audience to the internet population.
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DEMOGRAPHICS
The Key Food audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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