Explore the Key Food Audience
Below you'll find more information about the Key Food audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 thousand unique devices whose actions qualify for the Key Food audience.
INTERESTS
The Key Food audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Key Food audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 5.62% | 7.50x |
| Readers of Puerto Rican Content | 12.86% | 6.36x |
| Caribbean Trip Planners | 10.00% | 5.59x |
| Online Grocery Shoppers | 8.57% | 5.19x |
| Sightseeing Travelers | 8.57% | 4.90x |
| Readers of Dominican Republic Content | 8.57% | 4.55x |
| Ballet Enthusiasts | 5.71% | 4.52x |
| Chelsea Fans | 10.00% | 4.31x |
| Readers of Caribbean Content | 8.57% | 4.15x |
| New York City Events Researchers | 4.29% | 3.94x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Interest attribute.
Index: A comparison of the Key Food audience to the internet population.
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APPAREL RETAILERS
The Key Food audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Key Food audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.76% | 69.09x |
| Zara | 4.78% | 42.47x |
| American Apparel | 4.72% | 39.07x |
| Armani | 3.25% | 31.11x |
| Charlotte Russe | 1.59% | 22.41x |
| Hugo Boss | 3.89% | 20.56x |
| Club Monaco | 0.89% | 18.90x |
| Bonobos | 1.08% | 17.57x |
| Urban Outfitters | 3.57% | 16.89x |
| H&M | 8.16% | 16.38x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Location attribute.
Index: A comparison of the Key Food audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Key Food audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 7.14% | 8.91x |
| Knitting & Crochet | 1.75% | 3.94x |
| Los Angeles Tourism | 0.67% | 3.92x |
| Vegetarian Diet | 1.75% | 3.81x |
| Canada Tax and Finance Research Cluster | 0.05% | 3.73x |
| Cars, Travel & Food | 0.04% | 3.68x |
| Upstate New York Local Information Cluster | 4.29% | 3.54x |
| Fantasy Name Generators | 0.92% | 3.46x |
| Routers, Switches & Networking | 0.83% | 3.45x |
| Cruise Vacations | 0.83% | 3.23x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Content Affinity attribute.
Index: A comparison of the Key Food audience to the internet population.
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DEMOGRAPHICS
The Key Food audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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