Dstillery Audiences

KEY FOOD

Audience Size: 15.1 Thousand Devices

Explore the Key Food Audience

Below you'll find more information about the Key Food audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 thousand unique devices whose actions qualify for the Key Food audience.

Dstillery Crafted Audiences

INTERESTS

The Key Food audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Key Food audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 5.62% 7.50x
Readers of Puerto Rican Content 12.86% 6.36x
Caribbean Trip Planners 10.00% 5.59x
Online Grocery Shoppers 8.57% 5.19x
Sightseeing Travelers 8.57% 4.90x
Readers of Dominican Republic Content 8.57% 4.55x
Ballet Enthusiasts 5.71% 4.52x
Chelsea Fans 10.00% 4.31x
Readers of Caribbean Content 8.57% 4.15x
New York City Events Researchers 4.29% 3.94x
Composition Percentage: The overlap percentage between the Key Food audience and the Interest attribute.
Index: A comparison of the Key Food audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Key Food audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Key Food audience is Uniqlo.

Location Composition Index
Uniqlo 3.76% 69.09x
Zara 4.78% 42.47x
American Apparel 4.72% 39.07x
Armani 3.25% 31.11x
Charlotte Russe 1.59% 22.41x
Hugo Boss 3.89% 20.56x
Club Monaco 0.89% 18.90x
Bonobos 1.08% 17.57x
Urban Outfitters 3.57% 16.89x
H&M 8.16% 16.38x
Composition Percentage: The overlap percentage between the Key Food audience and the Location attribute.
Index: A comparison of the Key Food audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Key Food audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 7.14% 8.91x
Knitting & Crochet 1.75% 3.94x
Los Angeles Tourism 0.67% 3.92x
Vegetarian Diet 1.75% 3.81x
Canada Tax and Finance Research Cluster 0.05% 3.73x
Cars, Travel & Food 0.04% 3.68x
Upstate New York Local Information Cluster 4.29% 3.54x
Fantasy Name Generators 0.92% 3.46x
Routers, Switches & Networking 0.83% 3.45x
Cruise Vacations 0.83% 3.23x
Composition Percentage: The overlap percentage between the Key Food audience and the Content Affinity attribute.
Index: A comparison of the Key Food audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Key Food audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male