Explore the Key Food Audience
Below you'll find more information about the Key Food audience, broken down in different categories based on their digital and physical behaviors. These are 194.5 thousand unique devices whose actions qualify for the Key Food audience.
INTERESTS
The Key Food audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Key Food audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 11.14% | 11.00x |
| Ballet Enthusiasts | 9.62% | 8.55x |
| Online Grocery Shoppers | 9.11% | 6.74x |
| New York Trip Planners | 9.11% | 6.56x |
| Burger Enthusiast | 1.01% | 6.48x |
| Real Estate Decision Makers | 9.11% | 6.28x |
| Restaurant Menu Researchers | 7.59% | 5.52x |
| New York Rangers Fans | 8.61% | 5.25x |
| Caribbean Trip Planners | 8.86% | 5.08x |
| Stay-at-Home Parents | 7.85% | 4.91x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Interest attribute.
Index: A comparison of the Key Food audience to the internet population.
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APPAREL RETAILERS
The Key Food audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Key Food audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.08% | 92.38x |
| Supreme | 0.87% | 71.39x |
| Topshop | 1.47% | 44.54x |
| Intermix | 2.48% | 31.20x |
| Uniqlo | 5.80% | 30.92x |
| Zara | 9.02% | 28.91x |
| Calvin Klein | 1.46% | 28.30x |
| American Apparel | 9.17% | 25.57x |
| Saint Laurent Paris | 2.36% | 24.66x |
| Armani | 6.77% | 22.86x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Location attribute.
Index: A comparison of the Key Food audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Key Food audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 4.81% | 35.43x |
| New York City Real Estate Research Cluster | 6.58% | 21.69x |
| NYC Tourist Attractions | 4.05% | 21.38x |
| Hudson Valley New York Media | 7.09% | 16.36x |
| New York City Family & Activity Cluster | 12.91% | 15.37x |
| Latin American Spanish Language News | 2.78% | 8.09x |
| Peru Media | 1.01% | 7.65x |
| Central & South American News | 1.01% | 7.47x |
| Gossip & Entertainment | 1.52% | 7.15x |
| Caribbean Cluster | 1.52% | 7.06x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Content Affinity attribute.
Index: A comparison of the Key Food audience to the internet population.
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DEMOGRAPHICS
The Key Food audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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