Explore the Key Food Audience
Below you'll find more information about the Key Food audience, broken down in different categories based on their digital and physical behaviors. These are 39 thousand unique devices whose actions qualify for the Key Food audience.
INTERESTS
The Key Food audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Key Food audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 13.69% | 11.08x |
| Ballet Enthusiasts | 10.06% | 7.32x |
| New York Trip Planners | 10.61% | 7.03x |
| Real Estate Decision Makers | 8.94% | 5.91x |
| School Closings Updates Readers | 4.75% | 5.85x |
| Broadway Fans | 8.66% | 5.48x |
| New York Mets Fans | 6.98% | 4.92x |
| Restaurant Menu Researchers | 6.42% | 4.85x |
| Major Airline Customers | 7.54% | 4.79x |
| Cricket Enthusiasts | 6.15% | 4.72x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Interest attribute.
Index: A comparison of the Key Food audience to the internet population.
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APPAREL RETAILERS
The Key Food audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Key Food audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.60% | 42.92x |
| Intermix | 0.88% | 40.25x |
| Zara | 3.13% | 37.26x |
| American Apparel | 3.44% | 29.73x |
| Armani | 1.99% | 29.41x |
| Urban Outfitters | 4.37% | 21.76x |
| Saint Laurent Paris | 0.34% | 21.56x |
| Club Monaco | 0.65% | 20.16x |
| Hugo Boss | 1.99% | 15.46x |
| Bonobos | 0.78% | 13.39x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Location attribute.
Index: A comparison of the Key Food audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Key Food audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 7.54% | 23.55x |
| New York City Family & Activity Cluster | 13.13% | 17.20x |
| Hudson Valley New York Media | 6.42% | 15.32x |
| Caribbean Cluster | 1.96% | 11.91x |
| Latin American Spanish Language News | 1.40% | 6.66x |
| Pet Forums | 0.84% | 5.93x |
| Fashion & Retail | 0.84% | 5.55x |
| New Jersey News Cluster | 9.22% | 5.16x |
| Latin American News | 1.12% | 5.11x |
| Upstate New York Local Information Cluster | 4.75% | 4.56x |
Composition Percentage:
The overlap percentage between the Key Food audience and the Content Affinity attribute.
Index: A comparison of the Key Food audience to the internet population.
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DEMOGRAPHICS
The Key Food audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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