Dstillery Audiences

KIA

Audience Size: 432.4 Thousand Devices

Explore the Kia Audience

Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 432.4 thousand unique devices whose actions qualify for the Kia audience.

Dstillery Crafted Audiences

INTERESTS

The Kia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kia audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.18% 1.59x
Oregon Ducks Fans 1.40% 1.49x
Horse Race Enthusiasts 1.44% 1.44x
Philadelphia Phillies Fans 1.60% 1.44x
Mid-Range Grocery Shoppers 1.90% 1.41x
Republicans 1.17% 1.37x
Wig Shoppers 1.43% 1.36x
Seattle Seahawks Fans 1.74% 1.36x
Florida Gulf Coast Travel Researchers 1.72% 1.35x
Fort Lauderdale Trip Planners 2.01% 1.34x
Composition Percentage: The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kia audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 5.42% 7.35x
Columbia 0.92% 7.05x
Dressbarn 3.81% 6.88x
Hollister 1.73% 6.75x
Gymboree 2.67% 6.52x
Zumiez 2.76% 6.49x
Aeropostale 2.81% 6.47x
Charlotte Russe 1.71% 6.43x
Saint Laurent Paris 0.68% 6.41x
Mens Wearhouse 5.32% 6.24x
Composition Percentage: The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kia audience is Liberal Views on LGBTQ Rights and Pro-Choice.

Content Affinity Composition Index
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 2.87x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.49x
Health & Safety Compliance 0.07% 2.26x
Retail Industry News 0.10% 2.07x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.01x
Franchising 0.03% 1.99x
Concert Posters 0.07% 1.95x
Comedy Content 0.05% 1.92x
New Jersey Travel Location Cluster 0.65% 1.89x
Marijuana 0.16% 1.84x
Composition Percentage: The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kia audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female