Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 29.5 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Theme Park Reopening News Readers.
| Interest | Composition | Index |
| Theme Park Reopening News Readers | 2.41% | 2.03x |
| Hardware Shoppers | 3.10% | 1.85x |
| Sea World Park Trip Planners | 4.24% | 1.85x |
| Disney Vacation Planners | 3.78% | 1.81x |
| Bigfoot Folklore Enthusiasts | 4.59% | 1.80x |
| League of Legends Video Game Fans | 4.24% | 1.79x |
| Meme Users | 3.78% | 1.74x |
| Action Figure and Collectibles Shoppers | 4.24% | 1.74x |
| Whiskey Lovers | 3.56% | 1.73x |
| Oregon Ducks Fans | 2.87% | 1.73x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 4.93x |
| Buckle | 2.37% | 4.43x |
| Mens Wearhouse | 4.23% | 4.36x |
| Journeys | 3.36% | 4.19x |
| Victoria's Secret | 3.35% | 4.14x |
| Gymboree | 1.65% | 3.98x |
| Dressbarn | 2.18% | 3.97x |
| Lane Bryant | 2.38% | 3.91x |
| Zumiez | 1.69% | 3.90x |
| Columbia | 0.29% | 3.88x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Learning & Development Products.
| Content Affinity | Composition | Index |
| Learning & Development Products | 0.44% | 6.29x |
| Mail Order Food | 0.34% | 5.62x |
| Alaska Cluster | 0.92% | 4.42x |
| Trucks | 0.34% | 4.01x |
| Healthcare Jobs | 0.17% | 3.97x |
| Custom Printing | 0.34% | 3.90x |
| Children's Health | 0.23% | 3.78x |
| Calendar & Holidays | 0.57% | 3.77x |
| Motorsports | 0.34% | 3.75x |
| Equestrian Cluster | 0.80% | 3.58x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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