Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 192.1 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.19% | 2.15x |
| Home Design and Living Publication Readers | 0.84% | 1.82x |
| Keto Recipe Researchers | 1.67% | 1.76x |
| Gin Enthusiasts | 1.12% | 1.76x |
| Nutrition Conscious Eaters | 0.84% | 1.76x |
| Women’s Lifestyle Blogs Researchers | 0.93% | 1.76x |
| Wireless Headphone Researchers | 0.08% | 1.75x |
| Identity Theft Protection Researchers | 2.42% | 1.71x |
| Office Supply Shoppers | 3.53% | 1.71x |
| Men's Health Researchers | 0.93% | 1.69x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.49% | 2.52x |
| Mens Wearhouse | 9.72% | 2.39x |
| Lane Bryant | 6.31% | 2.31x |
| Eddie Bauer | 2.72% | 2.30x |
| REI | 1.23% | 2.25x |
| Dressbarn | 4.91% | 2.23x |
| American Eagle Outfitters | 5.77% | 2.18x |
| Johnston and Murphy | 0.02% | 2.18x |
| Old Navy | 10.40% | 2.17x |
| Jos A. Bank Clothiers | 4.67% | 2.16x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.28% | 5.58x |
| Florida College Athletics | 0.37% | 5.48x |
| Pac 12 Sports | 0.37% | 4.71x |
| Backpacking | 0.47% | 4.52x |
| Smart Travel | 0.12% | 3.58x |
| Poland Cluster | 0.12% | 3.55x |
| Personal Investment & Advisor Researchers | 0.19% | 3.55x |
| Historical Information - Museums & Libraries | 0.17% | 3.39x |
| Pet Forums | 0.19% | 3.37x |
| New England & Ivy League Sports | 0.15% | 3.33x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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