Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 461.4 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.07% | 2.30x |
| Cadillac Vehicle Shoppers | 3.35% | 1.63x |
| Camaro Enthusiasts | 3.20% | 1.63x |
| Ohio County and Local Fair Visitors | 3.58% | 1.60x |
| Nissan Vehicle Shoppers | 2.55% | 1.60x |
| Online Auto Shoppers | 3.09% | 1.59x |
| Commercial Vehicles Shoppers | 3.12% | 1.58x |
| Used Car Shoppers | 2.97% | 1.57x |
| In-Market Car Shoppers | 2.82% | 1.56x |
| Tire Shoppers | 2.74% | 1.56x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.23% | 5.43x |
| Charlotte Russe | 2.84% | 5.36x |
| Dressbarn | 4.45% | 5.22x |
| Mens Wearhouse | 8.41% | 5.16x |
| Belk | 1.46% | 5.15x |
| Hollister | 5.01% | 4.95x |
| Levi Strauss | 0.51% | 4.94x |
| Columbia | 1.10% | 4.85x |
| Gymboree | 5.32% | 4.83x |
| Topshop | 0.34% | 4.81x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.19% | 4.30x |
| Hipster Clothing | 0.08% | 3.79x |
| Alternative Movie Streaming | 0.08% | 3.78x |
| Arts & Crafts | 0.08% | 3.25x |
| Low Budget Shoppers | 0.15% | 3.21x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.08% | 2.98x |
| Bowling | 0.19% | 2.81x |
| Airsoft & Paintball Equipment | 0.08% | 2.70x |
| Conservatives & Conspiracies | 0.61% | 2.65x |
| Foreign Language Education | 0.15% | 2.52x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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