Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 104.4 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 2.70% | 2.88x |
| School Closings Updates Readers | 1.35% | 2.73x |
| The Sims Video Game Fans | 4.05% | 2.71x |
| Healthy Snacks Shoppers | 2.70% | 2.68x |
| Federal Employees | 3.38% | 2.66x |
| Recipe Researchers | 2.36% | 2.63x |
| Fast Fashion Shoppers | 2.70% | 2.62x |
| Hair Color Shoppers | 3.72% | 2.61x |
| Involved Parents | 3.04% | 2.60x |
| Authors | 2.36% | 2.59x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 8.63x |
| Columbia | 0.54% | 5.43x |
| Mens Wearhouse | 5.13% | 4.61x |
| Topshop | 0.03% | 4.48x |
| Belk | 1.23% | 4.31x |
| Dressbarn | 3.00% | 4.17x |
| REI | 0.75% | 4.15x |
| LL Bean | 0.30% | 4.11x |
| Eddie Bauer | 1.48% | 4.04x |
| Lane Bryant | 3.19% | 4.01x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 1.69% | 6.85x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.69% | 4.57x |
| Assorted Topics (Family, Household Wellness, The Beach) | 1.35% | 4.00x |
| Healthcare Jobs | 0.17% | 3.97x |
| Weight Loss & Nutrition Assistance Researchers | 1.35% | 3.77x |
| Graphic Design | 1.01% | 3.54x |
| Rhode Island Cluster | 0.68% | 3.52x |
| Data, Analytics & Coding | 0.27% | 3.45x |
| Mommy Bloggers | 1.01% | 3.43x |
| Personal Finance Researchers | 0.27% | 3.38x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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