Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 73.4 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.29% | 5.63x |
| Volkswagen Vehicle Shopper | 2.06% | 2.06x |
| Headache and Migraine Sufferers | 0.98% | 2.04x |
| Mood Lifters Researchers | 0.69% | 2.00x |
| Prepaid Smartphone Shoppers | 1.67% | 1.99x |
| Home Goods Supercenter Shoppers | 1.28% | 1.98x |
| Holiday Season Electronics and Game Deal Shoppers | 2.26% | 1.91x |
| Office Supply Shoppers | 0.88% | 1.90x |
| Holiday Season Sporting Goods Deal Shoppers | 2.26% | 1.89x |
| Holiday Gift Shoppers | 0.79% | 1.89x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 1.64% | 4.06x |
| Dressbarn | 1.39% | 4.02x |
| Mens Wearhouse | 2.22% | 3.70x |
| Carhartt | 11.90% | 3.56x |
| Belk | 0.55% | 3.54x |
| Old Navy | 2.80% | 3.48x |
| Ralph Lauren | 0.34% | 3.39x |
| Ann Taylor | 0.31% | 3.27x |
| Buckle | 1.78% | 3.25x |
| Chicos | 1.46% | 3.22x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 0.37% | 5.48x |
| Antiques & Auctions | 0.20% | 3.99x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.29% | 3.70x |
| Poland Cluster | 0.12% | 3.55x |
| Pet Forums | 0.19% | 3.37x |
| Running & Marathons | 0.88% | 3.31x |
| Visa & Immigration | 0.11% | 3.23x |
| Central California Cluster | 0.20% | 3.03x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.20% | 3.00x |
| Car Shopping | 0.79% | 2.99x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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