Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 193.3 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Seattle Seahawks Fans.
| Interest | Composition | Index |
| Seattle Seahawks Fans | 2.14% | 1.79x |
| Oregon Ducks Fans | 1.40% | 1.77x |
| Oregon Trip Planners | 1.96% | 1.65x |
| Automotive News Readers | 1.38% | 1.56x |
| Car Buyers | 1.25% | 1.50x |
| Mid-Range Grocery Shoppers | 1.83% | 1.47x |
| Audi Vehicle Shoppers | 1.25% | 1.45x |
| Used Car Shoppers | 1.32% | 1.45x |
| Seattle Trip Planners | 1.96% | 1.43x |
| Volkswagen Vehicle Shopper | 1.31% | 1.42x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.47% | 8.40x |
| Hollister | 0.93% | 7.42x |
| Dressbarn | 2.15% | 7.20x |
| American Eagle Outfitters | 2.70% | 6.77x |
| Lane Bryant | 2.15% | 6.54x |
| Zumiez | 1.52% | 6.46x |
| Express | 1.19% | 6.39x |
| Aeropostale | 1.75% | 6.27x |
| Charlotte Russe | 0.97% | 6.14x |
| Columbia | 0.46% | 6.12x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.96% | 2.62x |
| Oregon News | 2.10% | 2.53x |
| Rochester New York Cluster | 0.79% | 2.19x |
| Pacific Northwest Information Research Cluster | 0.98% | 2.10x |
| Upstate New York Local Information Cluster | 0.99% | 2.00x |
| Maine Cluster | 0.47% | 1.93x |
| Beach & Intimate Wear | 0.14% | 1.86x |
| Motorsport Equipment | 0.46% | 1.86x |
| Philippines News | 0.19% | 1.83x |
| Higher-End Fashion Brands | 0.19% | 1.80x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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