Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 592.9 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.18% | 1.59x |
| Palm Beach Trip Planners | 1.93% | 1.47x |
| Seattle Seahawks Fans | 2.03% | 1.44x |
| Yachting Enthusiasts | 1.61% | 1.36x |
| Work Hard, Play Hard Travelers | 0.14% | 1.33x |
| Countdown to the Beach Travelers | 2.64% | 1.29x |
| Oregon Ducks Fans | 1.20% | 1.27x |
| Mid-Range Grocery Shoppers | 1.71% | 1.25x |
| Readers of Colombian Content | 1.49% | 1.24x |
| Beach Supplies Shoppers | 1.99% | 1.23x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 2.87% | 6.71x |
| American Eagle Outfitters | 5.37% | 6.66x |
| Dressbarn | 4.40% | 6.53x |
| Aeropostale | 2.83% | 6.31x |
| Lane Bryant | 5.06% | 6.29x |
| Charlotte Russe | 2.04% | 6.27x |
| Hollister | 2.60% | 6.22x |
| Columbia | 1.10% | 6.00x |
| Abercrombie & Fitch | 2.84% | 5.98x |
| Express Outlets | 0.59% | 5.89x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).
| Content Affinity | Composition | Index |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.09% | 3.19x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.11% | 2.91x |
| Paper & Packaging | 0.08% | 2.89x |
| Professional Audio Visual | 0.08% | 2.68x |
| Poland Cluster | 0.09% | 2.44x |
| Gadgets | 0.06% | 2.35x |
| Alt Religion | 0.14% | 2.07x |
| Bird Watching | 0.11% | 2.05x |
| Latin American News | 0.30% | 1.99x |
| Discount Books | 0.08% | 1.99x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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