Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 432.4 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.18% | 1.59x |
| Oregon Ducks Fans | 1.40% | 1.49x |
| Horse Race Enthusiasts | 1.44% | 1.44x |
| Philadelphia Phillies Fans | 1.60% | 1.44x |
| Mid-Range Grocery Shoppers | 1.90% | 1.41x |
| Republicans | 1.17% | 1.37x |
| Wig Shoppers | 1.43% | 1.36x |
| Seattle Seahawks Fans | 1.74% | 1.36x |
| Florida Gulf Coast Travel Researchers | 1.72% | 1.35x |
| Fort Lauderdale Trip Planners | 2.01% | 1.34x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 5.42% | 7.35x |
| Columbia | 0.92% | 7.05x |
| Dressbarn | 3.81% | 6.88x |
| Hollister | 1.73% | 6.75x |
| Gymboree | 2.67% | 6.52x |
| Zumiez | 2.76% | 6.49x |
| Aeropostale | 2.81% | 6.47x |
| Charlotte Russe | 1.71% | 6.43x |
| Saint Laurent Paris | 0.68% | 6.41x |
| Mens Wearhouse | 5.32% | 6.24x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Liberal Views on LGBTQ Rights and Pro-Choice.
| Content Affinity | Composition | Index |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.08% | 2.87x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.49x |
| Health & Safety Compliance | 0.07% | 2.26x |
| Retail Industry News | 0.10% | 2.07x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 2.01x |
| Franchising | 0.03% | 1.99x |
| Concert Posters | 0.07% | 1.95x |
| Comedy Content | 0.05% | 1.92x |
| New Jersey Travel Location Cluster | 0.65% | 1.89x |
| Marijuana | 0.16% | 1.84x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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