Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 61.5 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Plant Based & Vegan Food Recipe Shoppers.
| Interest | Composition | Index |
| Plant Based & Vegan Food Recipe Shoppers | 2.71% | 2.31x |
| Credit Cards Rewards Researchers | 4.82% | 2.22x |
| Mortgage Researchers | 4.52% | 2.22x |
| Off the Grid Living Enthusiasts | 3.92% | 2.21x |
| Land Rover Shoppers | 4.52% | 2.16x |
| Tokyo Trip Planners | 2.71% | 2.15x |
| Renaissance Faire Visitors | 4.52% | 2.15x |
| Memphis Grizzlies Fans | 4.82% | 2.14x |
| Amazon Prime Movie Subscribers | 3.01% | 2.09x |
| Honda Vehicle Shoppers | 4.22% | 2.08x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.45% | 5.29x |
| Patagonia | 0.27% | 4.86x |
| Charlotte Russe | 0.28% | 4.09x |
| Mens Wearhouse | 4.16% | 4.09x |
| Eddie Bauer | 1.39% | 3.93x |
| Gymboree | 2.36% | 3.66x |
| Talbots | 1.67% | 3.48x |
| Lululemon | 0.94% | 3.44x |
| Michael Kors | 1.70% | 3.41x |
| H&M | 1.67% | 3.41x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Healthcare Jobs.
| Content Affinity | Composition | Index |
| Healthcare Jobs | 0.17% | 3.97x |
| Broadway Information | 0.60% | 3.97x |
| Furniture Shopping | 0.68% | 3.71x |
| Homesteading | 0.62% | 3.54x |
| Idaho Cluster | 1.20% | 3.42x |
| Motorsport Equipment | 0.60% | 3.32x |
| India Bollywood, Weddings & Gossip | 1.51% | 3.26x |
| Visa & Immigration | 0.11% | 3.23x |
| Sports - Climbing, Non-traditional | 0.90% | 3.20x |
| Classic Car Enthusiasts | 3.01% | 3.12x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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