Dstillery Audiences

KIA

Audience Size: 104.4 Thousand Devices

Explore the Kia Audience

Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 104.4 thousand unique devices whose actions qualify for the Kia audience.

Dstillery Crafted Audiences

INTERESTS

The Kia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kia audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 2.70% 2.88x
School Closings Updates Readers 1.35% 2.73x
The Sims Video Game Fans 4.05% 2.71x
Healthy Snacks Shoppers 2.70% 2.68x
Federal Employees 3.38% 2.66x
Recipe Researchers 2.36% 2.63x
Fast Fashion Shoppers 2.70% 2.62x
Hair Color Shoppers 3.72% 2.61x
Involved Parents 3.04% 2.60x
Authors 2.36% 2.59x
Composition Percentage: The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kia audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 8.63x
Columbia 0.54% 5.43x
Mens Wearhouse 5.13% 4.61x
Topshop 0.03% 4.48x
Belk 1.23% 4.31x
Dressbarn 3.00% 4.17x
REI 0.75% 4.15x
LL Bean 0.30% 4.11x
Eddie Bauer 1.48% 4.04x
Lane Bryant 3.19% 4.01x
Composition Percentage: The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kia audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 1.69% 6.85x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.69% 4.57x
Assorted Topics (Family, Household Wellness, The Beach) 1.35% 4.00x
Healthcare Jobs 0.17% 3.97x
Weight Loss & Nutrition Assistance Researchers 1.35% 3.77x
Graphic Design 1.01% 3.54x
Rhode Island Cluster 0.68% 3.52x
Data, Analytics & Coding 0.27% 3.45x
Mommy Bloggers 1.01% 3.43x
Personal Finance Researchers 0.27% 3.38x
Composition Percentage: The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female