Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 599.2 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.18% | 1.59x |
| Online Auto Shoppers | 3.00% | 1.51x |
| Burger Enthusiast | 0.21% | 1.50x |
| Automotive Auctions Enthusiasts | 3.19% | 1.49x |
| Smoking Cessation Intenders | 3.03% | 1.47x |
| Hyundai Vehicle Shoppers | 2.89% | 1.42x |
| Muscle Car Shoppers | 2.98% | 1.41x |
| Automotive Service Professionals | 2.37% | 1.40x |
| Buick Vehicle Shoppers | 3.05% | 1.40x |
| Automotive News Readers | 2.08% | 1.38x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 4.78% | 5.02x |
| Abercrombie & Fitch | 2.60% | 4.91x |
| Charlotte Russe | 4.50% | 4.90x |
| Columbia | 1.36% | 4.84x |
| Levi Strauss | 1.44% | 4.83x |
| Mens Wearhouse | 8.19% | 4.81x |
| Dressbarn | 4.52% | 4.80x |
| Topshop | 0.42% | 4.74x |
| Express Outlets | 0.98% | 4.72x |
| Aeropostale | 5.42% | 4.69x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Nepal News.
| Content Affinity | Composition | Index |
| Nepal News | 0.09% | 6.72x |
| France Online Music & Quiz Content Cluster | 0.07% | 4.69x |
| Alternative Streaming Services | 0.05% | 3.65x |
| French News & Gossip Cluster | 0.09% | 3.39x |
| French Canadian Cluster | 0.07% | 2.56x |
| Consumer Rewards | 0.04% | 2.38x |
| Gadgets | 0.05% | 2.32x |
| Dental Health | 0.33% | 2.24x |
| Comedy Content | 0.05% | 2.23x |
| Brazil & Portugal News | 0.12% | 2.23x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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