Explore the Kia Audience
Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 219.2 thousand unique devices whose actions qualify for the Kia audience.
INTERESTS
The Kia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kia audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 0.08% | 2.00x |
| Readers of South Asian Content | 2.17% | 1.66x |
| Horse Race Enthusiasts | 3.18% | 1.62x |
| Market Intelligence Researchers | 2.26% | 1.61x |
| Smoking Cessation Intenders | 3.60% | 1.61x |
| Business News Readers | 2.26% | 1.57x |
| School Closings Updates Readers | 0.08% | 1.57x |
| Metal and Rock Music Fans | 3.01% | 1.56x |
| UFC and MMA Fans | 3.09% | 1.53x |
| Restaurant Supply Shoppers | 0.25% | 1.52x |
Composition Percentage:
The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
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APPAREL RETAILERS
The Kia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kia audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 7.82x |
| Lane Bryant | 2.85% | 4.62x |
| Dressbarn | 2.34% | 4.56x |
| Belk | 0.85% | 4.53x |
| Buckle | 3.20% | 4.38x |
| Maurices | 1.17% | 4.30x |
| REI | 0.76% | 4.27x |
| Mens Wearhouse | 4.95% | 4.24x |
| Old Navy | 4.92% | 4.16x |
| Zumiez | 3.55% | 4.13x |
Composition Percentage:
The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kia audience is Alaska Cluster.
| Content Affinity | Composition | Index |
| Alaska Cluster | 1.42% | 6.98x |
| Organic Beauty & Skincare Products | 0.25% | 5.09x |
| Homemade Jewelry & Crafts | 0.25% | 4.29x |
| Clean Energy | 0.17% | 3.99x |
| Arthritis & Bones | 0.33% | 3.66x |
| Idaho Cluster | 1.84% | 3.59x |
| Internet Service Provider Sites | 0.16% | 3.54x |
| Data Centers | 0.18% | 3.42x |
| Travel, Food, Fashion & Fitness | 0.41% | 3.37x |
| Farming & Agriculture | 0.17% | 3.35x |
Composition Percentage:
The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
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DEMOGRAPHICS
The Kia audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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