Dstillery Audiences

KIA

Audience Size: 254.8 Thousand Devices

Explore the Kia Audience

Below you'll find more information about the Kia audience, broken down in different categories based on their digital and physical behaviors. These are 254.8 thousand unique devices whose actions qualify for the Kia audience.

Dstillery Crafted Audiences

INTERESTS

The Kia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kia audience is Golden Retriever Content Readers.

Interest Composition Index
Golden Retriever Content Readers 1.14% 1.70x
Restaurant Supply Shoppers 0.17% 1.69x
College Professors 1.94% 1.67x
Fathers Day Celebrators 1.77% 1.62x
Harvard University Fans 1.89% 1.58x
Holiday Season Low-Cost Retail Deal Shoppers 2.97% 1.55x
Montana and Idaho Trip Planners 2.80% 1.53x
Oregon Trip Planners 2.97% 1.51x
Teen Content Readers 2.23% 1.46x
Online Games Enthusiasts 5.03% 1.46x
Composition Percentage: The overlap percentage between the Kia audience and the Interest attribute.
Index: A comparison of the Kia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kia audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 6.89% 2.27x
The North Face 0.79% 2.26x
Lane Bryant 4.46% 2.21x
Eddie Bauer 1.96% 2.16x
Dressbarn 3.66% 2.15x
LL Bean 0.34% 2.15x
REI 0.87% 2.13x
Old Navy 7.82% 2.11x
Columbia 0.51% 2.09x
Buckle 4.81% 2.09x
Composition Percentage: The overlap percentage between the Kia audience and the Location attribute.
Index: A comparison of the Kia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kia audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.40% 8.11x
Cakes & Sweets 0.17% 5.56x
Korea Cluster 0.23% 4.54x
Online Mini Game Players 0.17% 4.05x
China Cluster 0.17% 3.40x
Teen Hair 0.23% 3.39x
Visa & Immigration 0.11% 3.23x
Online Ticket Buyers 0.23% 3.19x
Crossword & Puzzle Players 0.23% 3.02x
Idaho Cluster 1.03% 2.95x
Composition Percentage: The overlap percentage between the Kia audience and the Content Affinity attribute.
Index: A comparison of the Kia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female