Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 361 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.04% | 3.43x |
| New York City Events Researchers | 5.16% | 3.03x |
| Los Angeles Mass Transit Commuters | 5.85% | 2.72x |
| Online Grocery Shoppers | 5.58% | 2.71x |
| Ballet Enthusiasts | 4.91% | 2.71x |
| Symphony Music Enthusiasts | 5.11% | 2.71x |
| Opera Enthusiasts | 4.35% | 2.59x |
| Burger Enthusiast | 0.36% | 2.58x |
| United Arab Emirates Trip Planners | 4.20% | 2.51x |
| New York Trip Planners | 4.71% | 2.44x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.
| Location | Composition | Index |
| Everlane | 2.63% | 114.96x |
| Supreme | 1.37% | 55.14x |
| Saint Laurent Paris | 7.96% | 49.58x |
| Topshop | 4.22% | 47.89x |
| Zara | 21.37% | 47.57x |
| Uniqlo | 14.24% | 47.09x |
| Calvin Klein | 3.92% | 46.52x |
| Intermix | 7.39% | 45.65x |
| Club Monaco | 10.37% | 44.07x |
| Hugo Boss | 29.25% | 43.41x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.07% | 5.42x |
| Philanthropy - Nonprofits | 0.16% | 5.15x |
| Institutional Investing | 0.31% | 4.65x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.11% | 4.59x |
| France Online Music & Quiz Content Cluster | 0.07% | 4.54x |
| New York City Real Estate Research Cluster | 1.67% | 4.22x |
| Turkey & Iran Cluster | 0.07% | 3.97x |
| New York City Education & News Cluster | 1.29% | 3.97x |
| NYC Tourist Attractions | 1.96% | 3.97x |
| Southern California Cluster | 0.13% | 3.73x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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