Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 23 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is Tokyo Trip Planners.
| Interest | Composition | Index |
| Tokyo Trip Planners | 6.10% | 8.23x |
| New York Trip Planners | 7.32% | 6.67x |
| Personal Investment Researchers | 7.32% | 6.39x |
| New York City Events Researchers | 6.10% | 5.83x |
| Luxury Watch Shoppers | 3.66% | 5.81x |
| Snowboard Enthusiasts | 3.66% | 5.79x |
| Investment Banking Professionals | 4.88% | 5.59x |
| Rome Trip Planners | 4.88% | 5.57x |
| Executive and C-Suite | 3.66% | 5.53x |
| Healthcare Discount Shoppers | 3.66% | 5.45x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 14.87% | 137.79x |
| Madewell | 14.16% | 123.54x |
| Zara | 11.35% | 122.28x |
| Uniqlo | 5.24% | 115.11x |
| The North Face | 5.36% | 90.07x |
| Tommy Bahama | 9.84% | 86.38x |
| Lorna Jane | 2.47% | 83.20x |
| Free People | 7.16% | 81.77x |
| Abercrombie & Fitch | 6.49% | 78.99x |
| Club Monaco | 2.22% | 78.99x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is Israel News.
| Content Affinity | Composition | Index |
| Israel News | 6.10% | 9.06x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 6.10% | 6.88x |
| Upstate New York Local Information Cluster | 2.44% | 3.77x |
| Motorcycle Lifestyle Researchers | 0.63% | 3.74x |
| Audio Clips & Sound Effects | 0.10% | 3.63x |
| Dubai Travel | 0.95% | 3.63x |
| Assorted Topics (Humor, Gossip, Viral Media) | 4.88% | 3.46x |
| University Press | 0.45% | 3.18x |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 2.44% | 3.14x |
| Phone & Business Information Searchers | 2.50% | 3.14x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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