Dstillery Audiences

KIEHLS

Audience Size: 291.5 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 291.5 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 4.59x
Work Hard, Play Hard Travelers 0.01% 3.82x
Work Comes First Travelers 0.04% 3.43x
Los Angeles Mass Transit Commuters 6.82% 2.67x
Opera Enthusiasts 5.42% 2.46x
Ballet Enthusiasts 6.19% 2.41x
Countdown to the Beach Travelers 0.02% 2.34x
New York City Events Researchers 5.89% 2.29x
Los Angeles Trip Planners 5.97% 2.24x
Santa Monica Trip Planners 6.25% 2.15x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.

Location Composition Index
Everlane 3.41% 168.90x
Supreme 1.63% 58.08x
Calvin Klein 4.95% 55.38x
Intermix 8.28% 53.08x
Topshop 3.80% 52.65x
Zara 21.49% 51.49x
Uniqlo 12.98% 49.27x
Hugo Boss 26.83% 45.15x
Club Monaco 9.10% 44.94x
Saint Laurent Paris 6.65% 44.78x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.03% 38.14x
Sports - Skiing, Snowboarding 0.04% 27.82x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 25.07x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 17.37x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 17.17x
Home Décor, Furniture, & Decorating 0.03% 15.57x
Environmental Conservation 0.04% 11.73x
Fashion & Cosmetics 0.03% 11.62x
Quinceanera Planning 0.04% 11.02x
England Tourism 0.03% 9.96x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male