Dstillery Audiences

KIEHLS

Audience Size: 361 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 361 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.04% 3.43x
New York City Events Researchers 5.16% 3.03x
Los Angeles Mass Transit Commuters 5.85% 2.72x
Online Grocery Shoppers 5.58% 2.71x
Ballet Enthusiasts 4.91% 2.71x
Symphony Music Enthusiasts 5.11% 2.71x
Opera Enthusiasts 4.35% 2.59x
Burger Enthusiast 0.36% 2.58x
United Arab Emirates Trip Planners 4.20% 2.51x
New York Trip Planners 4.71% 2.44x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.

Location Composition Index
Everlane 2.63% 114.96x
Supreme 1.37% 55.14x
Saint Laurent Paris 7.96% 49.58x
Topshop 4.22% 47.89x
Zara 21.37% 47.57x
Uniqlo 14.24% 47.09x
Calvin Klein 3.92% 46.52x
Intermix 7.39% 45.65x
Club Monaco 10.37% 44.07x
Hugo Boss 29.25% 43.41x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.07% 5.42x
Philanthropy - Nonprofits 0.16% 5.15x
Institutional Investing 0.31% 4.65x
Liberal Views on LGBTQ Rights and Pro-Choice 0.11% 4.59x
France Online Music & Quiz Content Cluster 0.07% 4.54x
New York City Real Estate Research Cluster 1.67% 4.22x
Turkey & Iran Cluster 0.07% 3.97x
New York City Education & News Cluster 1.29% 3.97x
NYC Tourist Attractions 1.96% 3.97x
Southern California Cluster 0.13% 3.73x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male