Dstillery Audiences

KIEHLS

Audience Size: 28 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 28 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 1.89% 6.36x
Running Enthusiasts 2.84% 4.28x
Ivy League College Researchers 1.26% 4.10x
Restaurant Researchers 1.89% 4.09x
School Closings Updates Readers 2.21% 4.05x
Rock Climbing Enthusiasts 3.79% 3.90x
Accounting & CPA Continuing Education Researchers 4.10% 3.77x
High End TV Shoppers 3.15% 3.40x
Android Fans 3.79% 3.31x
Korean Food Enthusiasts 2.52% 3.30x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Zara.

Location Composition Index
Zara 11.60% 119.09x
Uniqlo 5.65% 107.70x
Madewell 12.09% 90.10x
Free People 10.63% 87.84x
Hugo Boss 13.59% 86.25x
Club Monaco 2.96% 81.50x
Lorna Jane 2.51% 78.55x
Intermix 1.53% 67.92x
Ann Taylor 5.91% 62.26x
Abercrombie & Fitch 4.00% 57.17x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 1.26% 4.65x
Niche Dating Websites 0.56% 3.79x
San Diego Cluster 0.98% 3.70x
Audio Clips & Sound Effects 0.10% 3.63x
Dubai Travel 0.95% 3.63x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.65% 3.37x
University Press 0.45% 3.18x
Upstate New York Travel Cluster 0.65% 3.11x
Fox News Content Consumers 0.98% 2.97x
Build Your Own Computer Enthusiasts 2.21% 2.97x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male