Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 11.72% | 9.67x |
| School Closings Updates Readers | 6.90% | 8.28x |
| Real Estate Decision Makers | 10.34% | 6.70x |
| Restaurant Menu Researchers | 10.34% | 6.44x |
| Major Airline Customers | 10.34% | 6.04x |
| Sightseeing Travelers | 9.66% | 5.59x |
| Online Grocery Shoppers | 8.97% | 5.49x |
| Ballet Enthusiasts | 7.59% | 5.46x |
| Last Minute Travelers | 8.28% | 5.29x |
| Spain Trip Planners | 8.28% | 5.03x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Curious about what else the Kiehls audience is interested in?
Sign Up
APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Zara.
| Location | Composition | Index |
| Zara | 12.26% | 158.13x |
| Uniqlo | 4.97% | 152.37x |
| Hugo Boss | 14.69% | 131.85x |
| Armani | 7.00% | 120.89x |
| Madewell | 10.64% | 99.21x |
| Free People | 11.86% | 92.97x |
| Urban Outfitters | 12.61% | 69.27x |
| American Apparel | 7.35% | 66.76x |
| Bonobos | 3.41% | 65.10x |
| Kate Spade | 10.58% | 62.62x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Want to find more of the Kiehls audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 6.21% | 15.30x |
| New York City Family & Activity Cluster | 6.90% | 7.29x |
| Fashion Cluster | 2.76% | 5.28x |
| MBA Education | 0.90% | 5.23x |
| Pet Supplies | 0.90% | 5.10x |
| Sports Apparel | 0.31% | 4.30x |
| Finance & Accounting Cluster | 2.76% | 4.13x |
| Rochester New York Cluster | 4.83% | 3.88x |
| Hudson Valley New York Media | 2.07% | 3.86x |
| Film Production | 0.21% | 3.81x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Want to see more of the Content Affinities the Kiehls audience visits?
Sign Up
DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Kiehls audience?
Sign Up