Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 821.6 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.25% | 3.82x |
| Ballet Enthusiasts | 5.06% | 3.72x |
| New York Trip Planners | 4.83% | 3.48x |
| Broadway Fans | 3.12% | 2.76x |
| Online Grocery Shoppers | 7.41% | 2.70x |
| Real Estate Decision Makers | 7.34% | 2.66x |
| Restaurant Menu Researchers | 3.26% | 2.62x |
| Venture Capitalists | 3.31% | 2.50x |
| Home Interior Design Enthusiasts | 3.12% | 2.46x |
| United Arab Emirates Trip Planners | 3.09% | 2.42x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.90% | 82.31x |
| Club Monaco | 4.84% | 40.99x |
| Intermix | 4.03% | 39.92x |
| Supreme | 1.03% | 35.87x |
| Free People | 6.87% | 32.28x |
| Armani | 8.39% | 32.03x |
| Calvin Klein | 3.63% | 31.86x |
| Saint Laurent Paris | 3.34% | 31.74x |
| Zara | 9.85% | 31.35x |
| Michael Kors | 7.94% | 31.09x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.63% | 6.92x |
| NYC Tourist Attractions | 3.60% | 5.75x |
| New York City Education & News Cluster | 2.52% | 5.57x |
| Philanthropy - Nonprofits | 0.20% | 4.92x |
| Cosmetics Business | 0.13% | 4.52x |
| Italy Cluster | 0.04% | 4.28x |
| Aid Groups | 0.34% | 3.67x |
| Institutional Investing | 0.24% | 3.64x |
| LGBTQ Advocacy | 1.60% | 3.63x |
| Broadway Information | 0.90% | 3.47x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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