Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 295.5 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.39% | 3.16x |
| True Crime Podcast Listeners | 0.21% | 3.04x |
| Online Grocery Shoppers | 5.62% | 2.70x |
| French Language Learners | 4.72% | 2.64x |
| E-cycling Enthusiasts | 4.72% | 2.43x |
| Restaurant Researchers | 4.04% | 2.37x |
| Burger Enthusiast | 3.11% | 2.34x |
| Luxury Boutique Hotel Researchers | 4.27% | 2.33x |
| College Students | 3.82% | 2.31x |
| Yale University Fans | 3.82% | 2.30x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.74% | 104.55x |
| Zara | 19.47% | 49.58x |
| Uniqlo | 12.05% | 48.18x |
| Intermix | 5.13% | 47.56x |
| Topshop | 2.52% | 47.51x |
| Supreme | 0.81% | 46.69x |
| Club Monaco | 8.39% | 45.58x |
| Saint Laurent Paris | 5.60% | 43.68x |
| Lorna Jane | 2.95% | 42.07x |
| Hugo Boss | 23.54% | 41.31x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.52% | 8.08x |
| NYC Tourist Attractions | 2.02% | 5.43x |
| MBA Education | 0.90% | 5.23x |
| Pet Supplies | 0.90% | 5.10x |
| New York City Real Estate Research Cluster | 2.02% | 4.98x |
| Furniture & Home Improvement | 1.35% | 4.68x |
| Teen Hair | 0.67% | 4.50x |
| Sports Apparel | 0.31% | 4.30x |
| New York City Education & News Cluster | 1.12% | 4.26x |
| Alberta Canada Cluster | 1.12% | 4.06x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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