Dstillery Audiences

KIEHLS

Audience Size: 40.4 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 40.4 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 6.32% 3.71x
Chess Enthusiasts 6.67% 3.49x
Thrift Store Shoppers 4.91% 3.27x
Los Angeles Mass Transit Commuters 5.96% 3.24x
Restaurant Researchers 3.86% 3.23x
Commercial Architects and Designers 4.91% 3.15x
Trendy Denim Shoppers 5.96% 3.15x
Luxury Travel Researchers 3.86% 3.07x
Harvard University Fans 4.56% 3.00x
Laptop Researchers 5.26% 2.99x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Zara.

Location Composition Index
Zara 12.47% 116.71x
Uniqlo 6.87% 114.28x
Saint Laurent Paris 2.50% 110.90x
Club Monaco 4.12% 95.20x
Free People 13.53% 81.06x
Hugo Boss 13.15% 76.96x
Lorna Jane 2.89% 76.49x
Madewell 11.79% 72.38x
Armani 6.70% 66.26x
Bonobos 3.78% 61.08x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is Spain News - Madrid & Seville.

Content Affinity Composition Index
Spain News - Madrid & Seville 1.05% 5.16x
Broadway Information 1.05% 5.14x
Pet Supplies 0.90% 5.10x
College Planning 2.11% 4.34x
Latin American News 1.40% 4.31x
Pacific Northwest Information Research Cluster 4.56% 4.07x
Hockey 2.11% 3.94x
Cruise Vacations 1.02% 3.89x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.45% 3.75x
Computers & Accessories 2.81% 3.73x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male