Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 291.5 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.01% | 4.59x |
| Work Hard, Play Hard Travelers | 0.01% | 3.82x |
| Work Comes First Travelers | 0.04% | 3.43x |
| Los Angeles Mass Transit Commuters | 6.82% | 2.67x |
| Opera Enthusiasts | 5.42% | 2.46x |
| Ballet Enthusiasts | 6.19% | 2.41x |
| Countdown to the Beach Travelers | 0.02% | 2.34x |
| New York City Events Researchers | 5.89% | 2.29x |
| Los Angeles Trip Planners | 5.97% | 2.24x |
| Santa Monica Trip Planners | 6.25% | 2.15x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.
| Location | Composition | Index |
| Everlane | 3.41% | 168.90x |
| Supreme | 1.63% | 58.08x |
| Calvin Klein | 4.95% | 55.38x |
| Intermix | 8.28% | 53.08x |
| Topshop | 3.80% | 52.65x |
| Zara | 21.49% | 51.49x |
| Uniqlo | 12.98% | 49.27x |
| Hugo Boss | 26.83% | 45.15x |
| Club Monaco | 9.10% | 44.94x |
| Saint Laurent Paris | 6.65% | 44.78x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.03% | 38.14x |
| Sports - Skiing, Snowboarding | 0.04% | 27.82x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 25.07x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 17.37x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 17.17x |
| Home Décor, Furniture, & Decorating | 0.03% | 15.57x |
| Environmental Conservation | 0.04% | 11.73x |
| Fashion & Cosmetics | 0.03% | 11.62x |
| Quinceanera Planning | 0.04% | 11.02x |
| England Tourism | 0.03% | 9.96x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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