Dstillery Audiences

KIEHLS

Audience Size: 121.5 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 121.5 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.20% 4.57x
World Spa Day Researchers 0.60% 4.07x
New York City Events Researchers 3.21% 3.75x
Los Angeles Activities Researchers 2.61% 3.44x
Thrift Store Shoppers 3.41% 3.39x
Tequila Enthusiasts 3.21% 3.18x
Telemedicine Content Readers 1.20% 3.08x
Social Distancing Content Readers 1.60% 2.98x
United Arab Emirates Trip Planners 3.41% 2.85x
Online Content Creators 0.40% 2.75x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.

Location Composition Index
Everlane 0.30% 47.47x
Zara 16.50% 37.34x
Uniqlo 8.55% 34.05x
Intermix 3.13% 32.68x
Saint Laurent Paris 3.42% 32.10x
Supreme 0.15% 30.14x
Topshop 1.06% 28.10x
Club Monaco 5.03% 27.07x
Lorna Jane 4.75% 26.05x
Free People 19.20% 25.57x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.20% 6.38x
New York City Real Estate Research Cluster 1.00% 5.75x
Sewing, Embroidery & Fabrics 0.64% 5.56x
Pet Supplies 0.90% 5.10x
Backpacking 0.60% 4.64x
San Diego Cluster 1.20% 4.61x
Children's Learning Tools 0.50% 3.95x
Electronic Accessories 0.44% 3.94x
Online Arcade Games 0.60% 3.89x
Audio Clips & Sound Effects 0.10% 3.63x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female