Dstillery Audiences

KIEHLS

Audience Size: 23 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 23 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Tokyo Trip Planners.

Interest Composition Index
Tokyo Trip Planners 6.10% 8.23x
New York Trip Planners 7.32% 6.67x
Personal Investment Researchers 7.32% 6.39x
New York City Events Researchers 6.10% 5.83x
Luxury Watch Shoppers 3.66% 5.81x
Snowboard Enthusiasts 3.66% 5.79x
Investment Banking Professionals 4.88% 5.59x
Rome Trip Planners 4.88% 5.57x
Executive and C-Suite 3.66% 5.53x
Healthcare Discount Shoppers 3.66% 5.45x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Hugo Boss.

Location Composition Index
Hugo Boss 14.87% 137.79x
Madewell 14.16% 123.54x
Zara 11.35% 122.28x
Uniqlo 5.24% 115.11x
The North Face 5.36% 90.07x
Tommy Bahama 9.84% 86.38x
Lorna Jane 2.47% 83.20x
Free People 7.16% 81.77x
Abercrombie & Fitch 6.49% 78.99x
Club Monaco 2.22% 78.99x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is Israel News.

Content Affinity Composition Index
Israel News 6.10% 9.06x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 6.10% 6.88x
Upstate New York Local Information Cluster 2.44% 3.77x
Motorcycle Lifestyle Researchers 0.63% 3.74x
Audio Clips & Sound Effects 0.10% 3.63x
Dubai Travel 0.95% 3.63x
Assorted Topics (Humor, Gossip, Viral Media) 4.88% 3.46x
University Press 0.45% 3.18x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 2.44% 3.14x
Phone & Business Information Searchers 2.50% 3.14x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male