Dstillery Audiences

KIEHLS

Audience Size: 16.2 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 11.72% 9.67x
School Closings Updates Readers 6.90% 8.28x
Real Estate Decision Makers 10.34% 6.70x
Restaurant Menu Researchers 10.34% 6.44x
Major Airline Customers 10.34% 6.04x
Sightseeing Travelers 9.66% 5.59x
Online Grocery Shoppers 8.97% 5.49x
Ballet Enthusiasts 7.59% 5.46x
Last Minute Travelers 8.28% 5.29x
Spain Trip Planners 8.28% 5.03x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Zara.

Location Composition Index
Zara 12.26% 158.13x
Uniqlo 4.97% 152.37x
Hugo Boss 14.69% 131.85x
Armani 7.00% 120.89x
Madewell 10.64% 99.21x
Free People 11.86% 92.97x
Urban Outfitters 12.61% 69.27x
American Apparel 7.35% 66.76x
Bonobos 3.41% 65.10x
Kate Spade 10.58% 62.62x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 6.21% 15.30x
New York City Family & Activity Cluster 6.90% 7.29x
Fashion Cluster 2.76% 5.28x
MBA Education 0.90% 5.23x
Pet Supplies 0.90% 5.10x
Sports Apparel 0.31% 4.30x
Finance & Accounting Cluster 2.76% 4.13x
Rochester New York Cluster 4.83% 3.88x
Hudson Valley New York Media 2.07% 3.86x
Film Production 0.21% 3.81x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male