Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 379.9 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 6.63% | 3.31x |
| New York City Events Researchers | 6.00% | 3.24x |
| Opera Enthusiasts | 4.52% | 2.90x |
| Online Grocery Shoppers | 5.80% | 2.70x |
| New York Trip Planners | 5.11% | 2.65x |
| Venture Capitalists | 4.23% | 2.61x |
| Last Minute Travelers | 4.72% | 2.53x |
| Los Angeles Mass Transit Commuters | 6.63% | 2.41x |
| United Arab Emirates Trip Planners | 4.13% | 2.35x |
| Restaurant Menu Researchers | 3.98% | 2.31x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.
| Location | Composition | Index |
| Everlane | 2.08% | 94.62x |
| Supreme | 1.01% | 48.03x |
| Topshop | 3.21% | 45.27x |
| Zara | 20.72% | 45.24x |
| Intermix | 5.95% | 43.78x |
| Uniqlo | 13.10% | 43.25x |
| Club Monaco | 9.53% | 43.10x |
| Saint Laurent Paris | 6.86% | 42.85x |
| Hugo Boss | 26.73% | 38.55x |
| Lorna Jane | 3.40% | 37.44x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.39% | 7.69x |
| Work Productivity | 0.49% | 6.63x |
| Human Resources & Employee Management | 0.20% | 6.52x |
| New York City Real Estate Research Cluster | 2.16% | 5.26x |
| NYC Tourist Attractions | 2.46% | 5.14x |
| French Canadian Cluster | 0.15% | 4.96x |
| Startup Investment | 1.08% | 4.79x |
| New York City Education & News Cluster | 1.47% | 4.46x |
| Art News & Products | 0.25% | 4.05x |
| Audio Clips & Sound Effects | 0.10% | 3.63x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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