Dstillery Audiences

KIEHLS

Audience Size: 92.2 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 92.2 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.25% 5.37x
Pre-Measured Grocery Shoppers 9.38% 4.95x
Small Luxury SUV Auto Intenders 4.17% 4.90x
Commercial Architects and Designers 7.29% 4.82x
Landscape Architects 6.25% 4.56x
Canada Trip Planners 5.21% 4.45x
Commercial Contractors & Designers 7.29% 4.41x
Northeastern Voters 7.29% 4.26x
Major Airline Customers 8.33% 4.23x
Portland Trail Blazers Fans 8.33% 4.19x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.

Location Composition Index
Everlane 1.31% 155.96x
Zara 15.54% 66.19x
Uniqlo 8.32% 60.24x
Intermix 3.46% 56.74x
Club Monaco 5.44% 53.64x
Hugo Boss 16.08% 51.18x
Madewell 12.02% 49.20x
Topshop 1.13% 48.69x
Supreme 0.45% 47.93x
Free People 12.65% 47.76x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is MBA Education.

Content Affinity Composition Index
MBA Education 0.90% 5.23x
Pet Supplies 0.90% 5.10x
Sports Apparel 0.31% 4.30x
University Research 4.17% 4.07x
Film Production 0.21% 3.81x
Northeast Pennsylvania Cluster 4.17% 3.79x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.45% 3.75x
Philadelphia Cluster 4.17% 3.69x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.08% 3.67x
Washington & Northern Virginia 3.12% 3.63x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male