Dstillery Audiences

KIEHLS

Audience Size: 821.6 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 821.6 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.25% 3.82x
Ballet Enthusiasts 5.06% 3.72x
New York Trip Planners 4.83% 3.48x
Broadway Fans 3.12% 2.76x
Online Grocery Shoppers 7.41% 2.70x
Real Estate Decision Makers 7.34% 2.66x
Restaurant Menu Researchers 3.26% 2.62x
Venture Capitalists 3.31% 2.50x
Home Interior Design Enthusiasts 3.12% 2.46x
United Arab Emirates Trip Planners 3.09% 2.42x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.

Location Composition Index
Everlane 0.90% 82.31x
Club Monaco 4.84% 40.99x
Intermix 4.03% 39.92x
Supreme 1.03% 35.87x
Free People 6.87% 32.28x
Armani 8.39% 32.03x
Calvin Klein 3.63% 31.86x
Saint Laurent Paris 3.34% 31.74x
Zara 9.85% 31.35x
Michael Kors 7.94% 31.09x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.63% 6.92x
NYC Tourist Attractions 3.60% 5.75x
New York City Education & News Cluster 2.52% 5.57x
Philanthropy - Nonprofits 0.20% 4.92x
Cosmetics Business 0.13% 4.52x
Italy Cluster 0.04% 4.28x
Aid Groups 0.34% 3.67x
Institutional Investing 0.24% 3.64x
LGBTQ Advocacy 1.60% 3.63x
Broadway Information 0.90% 3.47x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male