Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is Commercial Architects and Designers.
| Interest | Composition | Index |
| Commercial Architects and Designers | 5.62% | 5.95x |
| Luxury Kitchen Goods Shoppers | 6.74% | 5.86x |
| EDM Festival Enthusiasts | 6.74% | 5.57x |
| Trendy Denim Shoppers | 5.62% | 5.51x |
| Fathers Day Celebrators | 4.49% | 5.22x |
| Thrift Store Shoppers | 4.49% | 5.01x |
| Luxury Womens Brands Shoppers | 5.62% | 4.88x |
| New York Trip Planners | 4.49% | 4.71x |
| Turkey Trip Planners | 4.49% | 4.55x |
| Restaurant Researchers | 3.37% | 4.44x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Zara.
| Location | Composition | Index |
| Zara | 12.60% | 115.06x |
| Hugo Boss | 16.25% | 102.85x |
| Free People | 14.43% | 95.25x |
| Madewell | 13.27% | 92.83x |
| Ann Taylor | 8.46% | 73.61x |
| American Apparel | 7.13% | 63.55x |
| The North Face | 6.97% | 58.16x |
| Lululemon | 15.75% | 57.58x |
| Kate Spade | 13.27% | 54.73x |
| Urban Outfitters | 11.11% | 53.98x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.90% | 5.10x |
| Cruise Vacations | 1.02% | 3.89x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.45% | 3.75x |
| PC Gamers | 2.25% | 3.75x |
| College Planning | 1.02% | 3.75x |
| Coupons | 2.25% | 3.73x |
| Audio Clips & Sound Effects | 0.10% | 3.63x |
| Parenting & Pregnancy Resources | 4.49% | 3.56x |
| Assorted Topics (Events, Tickets, Fitness) | 1.13% | 3.19x |
| University Press | 0.45% | 3.18x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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