Dstillery Audiences

KIEHLS

Audience Size: 436.2 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 436.2 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.79% 2.76x
Online Grocery Shoppers 6.45% 2.43x
Executive Travelers 2.48% 2.36x
Real Estate Decision Makers 5.22% 2.29x
Broadway Fans 2.29% 2.28x
Venture Capitalists 2.12% 2.27x
Investment Banking Professionals 2.35% 2.22x
Luxury Womens Brands Shoppers 2.82% 2.13x
Men's Shoe Shoppers 2.14% 2.10x
Last Minute Travelers 2.29% 2.02x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Intermix.

Location Composition Index
Intermix 2.97% 56.45x
Hugo Boss 4.78% 52.51x
Ann Taylor 5.87% 52.47x
Michael Kors 6.73% 48.05x
Armani 6.29% 47.51x
Madewell 4.47% 47.17x
Club Monaco 4.24% 46.77x
Calvin Klein 3.27% 46.56x
Saint Laurent Paris 2.60% 46.05x
Zara 7.39% 44.94x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.14% 4.96x
New York City Real Estate Research Cluster 1.51% 4.75x
NYC Tourist Attractions 2.59% 4.31x
Institutional Investing 0.22% 4.26x
Philanthropy - Nonprofits 0.14% 4.02x
Retail Industry News 0.14% 3.11x
Fashion Cluster 1.40% 2.88x
Canadian Lifestyle 0.12% 2.79x
Broadway Information 0.66% 2.65x
Marketing Professionals 0.52% 2.58x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male