Dstillery Audiences

KIEHLS

Audience Size: 507.1 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 507.1 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 4.59x
New York City Events Researchers 7.05% 3.87x
Work Hard, Play Hard Travelers 0.01% 3.82x
Ballet Enthusiasts 6.92% 3.73x
Work Comes First Travelers 0.04% 3.43x
Online Grocery Shoppers 6.36% 3.31x
Real Estate Decision Makers 5.43% 3.03x
New York Trip Planners 6.45% 3.00x
Restaurant Menu Researchers 4.24% 2.80x
Luxury Womens Brands Shoppers 3.77% 2.61x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.

Location Composition Index
Everlane 1.96% 108.95x
Intermix 5.70% 43.22x
Calvin Klein 4.57% 41.52x
Supreme 1.39% 40.66x
Zara 13.99% 35.32x
Topshop 1.53% 33.91x
Club Monaco 5.90% 33.57x
Levi Strauss 6.45% 31.62x
Saint Laurent Paris 4.22% 31.34x
Uniqlo 6.85% 30.47x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.04% 27.82x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 25.07x
Home Décor, Furniture, & Decorating 0.03% 19.82x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 17.37x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 17.17x
Environmental Conservation 0.04% 11.73x
Toronto Tourism 0.07% 11.58x
Quinceanera Planning 0.04% 11.02x
France Online Music & Quiz Content Cluster 0.13% 9.46x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 9.43x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male