Dstillery Audiences

KIEHLS

Audience Size: 765.4 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 765.4 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.63% 4.58x
Ballet Enthusiasts 6.56% 4.58x
Online Grocery Shoppers 7.34% 4.55x
New York Trip Planners 6.63% 3.99x
Real Estate Decision Makers 6.67% 3.49x
Broadway Fans 3.89% 3.15x
Venture Capitalists 3.78% 3.14x
Pre-Measured Grocery Shoppers 5.15% 3.12x
Restaurant Menu Researchers 3.78% 3.01x
Miami Trip Planners 4.37% 3.00x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.

Location Composition Index
Everlane 1.32% 89.68x
Intermix 4.83% 39.61x
Club Monaco 4.96% 38.17x
Supreme 1.25% 35.91x
Calvin Klein 4.43% 34.94x
Levi Strauss 5.01% 32.18x
Zara 12.05% 31.72x
Saint Laurent Paris 3.93% 30.46x
Michael Kors 9.57% 29.32x
Free People 8.52% 28.84x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 4.08% 8.28x
NYC Tourist Attractions 4.89% 6.49x
New York City Education & News Cluster 2.93% 5.76x
Institutional Investing 0.37% 4.15x
Retail Industry News 0.26% 3.80x
Fashion Cluster 2.19% 3.64x
Visa & Immigration 0.22% 3.52x
Marketing Professionals 0.89% 3.45x
LGBTQ Advocacy 1.82% 3.35x
Startup Investment 1.44% 3.33x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male