Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 51.6 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 1.39% | 4.64x |
| Investment Management Professionals | 3.82% | 3.99x |
| Boston Bruins Fans | 5.21% | 3.53x |
| Winter Sports Destination Seekers | 2.43% | 3.42x |
| Los Angeles Activities Researchers | 2.78% | 3.22x |
| Philadelphia Trip Planners | 2.78% | 3.19x |
| Mens Fitness Publication Readers | 2.08% | 3.17x |
| NHL Fans | 4.17% | 3.14x |
| Minnesota Vikings Fans | 4.86% | 3.08x |
| Yale University Fans | 3.12% | 3.06x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Zara.
| Location | Composition | Index |
| Zara | 14.60% | 71.46x |
| Uniqlo | 7.81% | 70.41x |
| Intermix | 2.84% | 59.97x |
| Topshop | 0.87% | 56.57x |
| Club Monaco | 4.79% | 56.32x |
| Saint Laurent Paris | 2.88% | 53.36x |
| Lorna Jane | 4.00% | 52.28x |
| Free People | 17.18% | 51.56x |
| Madewell | 15.19% | 42.86x |
| Hugo Boss | 14.22% | 42.10x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is University Research.
| Content Affinity | Composition | Index |
| University Research | 1.04% | 4.10x |
| Children's Learning Tools | 0.50% | 3.95x |
| Hometown Livability | 0.69% | 3.95x |
| Wine, Liquor & Mixology | 1.39% | 3.94x |
| Pacific Northwest Sports & News Cluster | 0.69% | 3.86x |
| Hunting | 0.69% | 3.84x |
| Hockey | 1.39% | 3.66x |
| Philadelphia Cluster | 3.47% | 3.66x |
| Educational Publishing | 1.04% | 3.64x |
| Audio Clips & Sound Effects | 0.10% | 3.63x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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