Dstillery Audiences

KIEHLS

Audience Size: 13.2 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 9.52% 7.96x
Women's Fitness Enthusiasts 9.52% 7.84x
Women's Health Researchers 9.52% 7.47x
Readers of Muslim Content 9.52% 7.02x
Adult Acne Sufferers 9.52% 6.91x
Commercial Contractors & Designers 9.52% 6.83x
Curly Hair Care Shoppers 9.52% 6.79x
Travel Guide and Review Readers 9.52% 6.79x
Charitable Donors 9.52% 6.70x
Study Abroad Researchers 9.52% 6.67x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Club Monaco.

Location Composition Index
Club Monaco 6.96% 145.03x
Uniqlo 6.74% 123.53x
Bonobos 6.44% 103.37x
Zara 11.23% 99.41x
Free People 13.47% 80.70x
Armani 8.46% 80.47x
Hugo Boss 15.27% 80.40x
Madewell 13.92% 79.50x
American Apparel 9.06% 74.36x
The North Face 9.13% 67.97x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.90% 5.10x
Cruise Vacations 1.02% 3.89x
Discount Travel 9.52% 3.76x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.45% 3.75x
PC Gamers 2.25% 3.75x
Fantasy Sports 4.76% 3.66x
Oregon News 5.41% 3.64x
Minnesota Local News Cluster 7.14% 3.64x
Audio Clips & Sound Effects 0.10% 3.63x
San Francisco Bay Area Cluster 2.74% 3.48x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female