
Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 thousand unique devices whose actions qualify for the Kiehls audience.

INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is Canada Trip Planners.
Interest | Composition | Index |
Canada Trip Planners | 9.52% | 7.96x |
Women's Fitness Enthusiasts | 9.52% | 7.84x |
Women's Health Researchers | 9.52% | 7.47x |
Readers of Muslim Content | 9.52% | 7.02x |
Adult Acne Sufferers | 9.52% | 6.91x |
Commercial Contractors & Designers | 9.52% | 6.83x |
Curly Hair Care Shoppers | 9.52% | 6.79x |
Travel Guide and Review Readers | 9.52% | 6.79x |
Charitable Donors | 9.52% | 6.70x |
Study Abroad Researchers | 9.52% | 6.67x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Club Monaco.
Location | Composition | Index |
Club Monaco | 6.96% | 145.03x |
Uniqlo | 6.74% | 123.53x |
Bonobos | 6.44% | 103.37x |
Zara | 11.23% | 99.41x |
Free People | 13.47% | 80.70x |
Armani | 8.46% | 80.47x |
Hugo Boss | 15.27% | 80.40x |
Madewell | 13.92% | 79.50x |
American Apparel | 9.06% | 74.36x |
The North Face | 9.13% | 67.97x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is Pet Supplies.
Content Affinity | Composition | Index |
Pet Supplies | 0.90% | 5.10x |
Cruise Vacations | 1.02% | 3.89x |
Discount Travel | 9.52% | 3.76x |
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.45% | 3.75x |
PC Gamers | 2.25% | 3.75x |
Fantasy Sports | 4.76% | 3.66x |
Oregon News | 5.41% | 3.64x |
Minnesota Local News Cluster | 7.14% | 3.64x |
Audio Clips & Sound Effects | 0.10% | 3.63x |
San Francisco Bay Area Cluster | 2.74% | 3.48x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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