Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 507.1 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.01% | 4.59x |
| New York City Events Researchers | 7.05% | 3.87x |
| Work Hard, Play Hard Travelers | 0.01% | 3.82x |
| Ballet Enthusiasts | 6.92% | 3.73x |
| Work Comes First Travelers | 0.04% | 3.43x |
| Online Grocery Shoppers | 6.36% | 3.31x |
| Real Estate Decision Makers | 5.43% | 3.03x |
| New York Trip Planners | 6.45% | 3.00x |
| Restaurant Menu Researchers | 4.24% | 2.80x |
| Luxury Womens Brands Shoppers | 3.77% | 2.61x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.96% | 108.95x |
| Intermix | 5.70% | 43.22x |
| Calvin Klein | 4.57% | 41.52x |
| Supreme | 1.39% | 40.66x |
| Zara | 13.99% | 35.32x |
| Topshop | 1.53% | 33.91x |
| Club Monaco | 5.90% | 33.57x |
| Levi Strauss | 6.45% | 31.62x |
| Saint Laurent Paris | 4.22% | 31.34x |
| Uniqlo | 6.85% | 30.47x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.04% | 27.82x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 25.07x |
| Home Décor, Furniture, & Decorating | 0.03% | 19.82x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 17.37x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 17.17x |
| Environmental Conservation | 0.04% | 11.73x |
| Toronto Tourism | 0.07% | 11.58x |
| Quinceanera Planning | 0.04% | 11.02x |
| France Online Music & Quiz Content Cluster | 0.13% | 9.46x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.04% | 9.43x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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