Dstillery Audiences

KIEHLS

Audience Size: 295.5 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 295.5 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.39% 3.16x
True Crime Podcast Listeners 0.21% 3.04x
Online Grocery Shoppers 5.62% 2.70x
French Language Learners 4.72% 2.64x
E-cycling Enthusiasts 4.72% 2.43x
Restaurant Researchers 4.04% 2.37x
Burger Enthusiast 3.11% 2.34x
Luxury Boutique Hotel Researchers 4.27% 2.33x
College Students 3.82% 2.31x
Yale University Fans 3.82% 2.30x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.

Location Composition Index
Everlane 1.74% 104.55x
Zara 19.47% 49.58x
Uniqlo 12.05% 48.18x
Intermix 5.13% 47.56x
Topshop 2.52% 47.51x
Supreme 0.81% 46.69x
Club Monaco 8.39% 45.58x
Saint Laurent Paris 5.60% 43.68x
Lorna Jane 2.95% 42.07x
Hugo Boss 23.54% 41.31x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 0.52% 8.08x
NYC Tourist Attractions 2.02% 5.43x
MBA Education 0.90% 5.23x
Pet Supplies 0.90% 5.10x
New York City Real Estate Research Cluster 2.02% 4.98x
Furniture & Home Improvement 1.35% 4.68x
Teen Hair 0.67% 4.50x
Sports Apparel 0.31% 4.30x
New York City Education & News Cluster 1.12% 4.26x
Alberta Canada Cluster 1.12% 4.06x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male