Dstillery Audiences

KIEHLS

Audience Size: 425.9 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 425.9 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 6.10% 2.92x
Online Grocery Shoppers 6.44% 2.69x
Los Angeles Mass Transit Commuters 6.90% 2.63x
New York City Events Researchers 5.59% 2.57x
Symphony Music Enthusiasts 5.86% 2.56x
Ballet Enthusiasts 5.81% 2.50x
Los Angeles Trip Planners 6.08% 2.48x
Santa Monica Trip Planners 6.12% 2.46x
Restaurant Menu Researchers 4.86% 2.42x
United Arab Emirates Trip Planners 4.76% 2.30x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.

Location Composition Index
Everlane 2.15% 87.62x
Supreme 1.16% 51.94x
Topshop 3.74% 45.31x
Zara 22.66% 44.91x
Saint Laurent Paris 7.66% 44.05x
Uniqlo 14.69% 43.46x
Club Monaco 10.40% 43.40x
Intermix 6.86% 42.65x
Hugo Boss 28.96% 39.02x
Calvin Klein 3.40% 38.34x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.07% 5.97x
Institutional Investing 0.32% 5.68x
Liberal Views on LGBTQ Rights and Pro-Choice 0.12% 5.45x
Vietnam Cluster 0.15% 5.00x
New York City Education & News Cluster 1.65% 4.73x
NYC Tourist Attractions 2.48% 4.72x
Brazil & Portugal News 0.27% 4.53x
Real Estate Cluster 0.22% 4.10x
Los Angeles Cluster 0.07% 4.04x
Canada Online Shopping Cluster 0.04% 3.96x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male