Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 436.2 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.79% | 2.76x |
| Online Grocery Shoppers | 6.45% | 2.43x |
| Executive Travelers | 2.48% | 2.36x |
| Real Estate Decision Makers | 5.22% | 2.29x |
| Broadway Fans | 2.29% | 2.28x |
| Venture Capitalists | 2.12% | 2.27x |
| Investment Banking Professionals | 2.35% | 2.22x |
| Luxury Womens Brands Shoppers | 2.82% | 2.13x |
| Men's Shoe Shoppers | 2.14% | 2.10x |
| Last Minute Travelers | 2.29% | 2.02x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.97% | 56.45x |
| Hugo Boss | 4.78% | 52.51x |
| Ann Taylor | 5.87% | 52.47x |
| Michael Kors | 6.73% | 48.05x |
| Armani | 6.29% | 47.51x |
| Madewell | 4.47% | 47.17x |
| Club Monaco | 4.24% | 46.77x |
| Calvin Klein | 3.27% | 46.56x |
| Saint Laurent Paris | 2.60% | 46.05x |
| Zara | 7.39% | 44.94x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.14% | 4.96x |
| New York City Real Estate Research Cluster | 1.51% | 4.75x |
| NYC Tourist Attractions | 2.59% | 4.31x |
| Institutional Investing | 0.22% | 4.26x |
| Philanthropy - Nonprofits | 0.14% | 4.02x |
| Retail Industry News | 0.14% | 3.11x |
| Fashion Cluster | 1.40% | 2.88x |
| Canadian Lifestyle | 0.12% | 2.79x |
| Broadway Information | 0.66% | 2.65x |
| Marketing Professionals | 0.52% | 2.58x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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