Dstillery Audiences

KIEHLS

Audience Size: 51.6 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 51.6 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Hard Seltzer Aficionados.

Interest Composition Index
Hard Seltzer Aficionados 1.39% 4.64x
Investment Management Professionals 3.82% 3.99x
Boston Bruins Fans 5.21% 3.53x
Winter Sports Destination Seekers 2.43% 3.42x
Los Angeles Activities Researchers 2.78% 3.22x
Philadelphia Trip Planners 2.78% 3.19x
Mens Fitness Publication Readers 2.08% 3.17x
NHL Fans 4.17% 3.14x
Minnesota Vikings Fans 4.86% 3.08x
Yale University Fans 3.12% 3.06x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Zara.

Location Composition Index
Zara 14.60% 71.46x
Uniqlo 7.81% 70.41x
Intermix 2.84% 59.97x
Topshop 0.87% 56.57x
Club Monaco 4.79% 56.32x
Saint Laurent Paris 2.88% 53.36x
Lorna Jane 4.00% 52.28x
Free People 17.18% 51.56x
Madewell 15.19% 42.86x
Hugo Boss 14.22% 42.10x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is University Research.

Content Affinity Composition Index
University Research 1.04% 4.10x
Children's Learning Tools 0.50% 3.95x
Hometown Livability 0.69% 3.95x
Wine, Liquor & Mixology 1.39% 3.94x
Pacific Northwest Sports & News Cluster 0.69% 3.86x
Hunting 0.69% 3.84x
Hockey 1.39% 3.66x
Philadelphia Cluster 3.47% 3.66x
Educational Publishing 1.04% 3.64x
Audio Clips & Sound Effects 0.10% 3.63x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male