Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 40.4 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 6.32% | 3.71x |
| Chess Enthusiasts | 6.67% | 3.49x |
| Thrift Store Shoppers | 4.91% | 3.27x |
| Los Angeles Mass Transit Commuters | 5.96% | 3.24x |
| Restaurant Researchers | 3.86% | 3.23x |
| Commercial Architects and Designers | 4.91% | 3.15x |
| Trendy Denim Shoppers | 5.96% | 3.15x |
| Luxury Travel Researchers | 3.86% | 3.07x |
| Harvard University Fans | 4.56% | 3.00x |
| Laptop Researchers | 5.26% | 2.99x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Zara.
| Location | Composition | Index |
| Zara | 12.47% | 116.71x |
| Uniqlo | 6.87% | 114.28x |
| Saint Laurent Paris | 2.50% | 110.90x |
| Club Monaco | 4.12% | 95.20x |
| Free People | 13.53% | 81.06x |
| Hugo Boss | 13.15% | 76.96x |
| Lorna Jane | 2.89% | 76.49x |
| Madewell | 11.79% | 72.38x |
| Armani | 6.70% | 66.26x |
| Bonobos | 3.78% | 61.08x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is Spain News - Madrid & Seville.
| Content Affinity | Composition | Index |
| Spain News - Madrid & Seville | 1.05% | 5.16x |
| Broadway Information | 1.05% | 5.14x |
| Pet Supplies | 0.90% | 5.10x |
| College Planning | 2.11% | 4.34x |
| Latin American News | 1.40% | 4.31x |
| Pacific Northwest Information Research Cluster | 4.56% | 4.07x |
| Hockey | 2.11% | 3.94x |
| Cruise Vacations | 1.02% | 3.89x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.45% | 3.75x |
| Computers & Accessories | 2.81% | 3.73x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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