Dstillery Audiences

KIEHLS

Audience Size: 17.6 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Commercial Architects and Designers.

Interest Composition Index
Commercial Architects and Designers 5.62% 5.95x
Luxury Kitchen Goods Shoppers 6.74% 5.86x
EDM Festival Enthusiasts 6.74% 5.57x
Trendy Denim Shoppers 5.62% 5.51x
Fathers Day Celebrators 4.49% 5.22x
Thrift Store Shoppers 4.49% 5.01x
Luxury Womens Brands Shoppers 5.62% 4.88x
New York Trip Planners 4.49% 4.71x
Turkey Trip Planners 4.49% 4.55x
Restaurant Researchers 3.37% 4.44x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Zara.

Location Composition Index
Zara 12.60% 115.06x
Hugo Boss 16.25% 102.85x
Free People 14.43% 95.25x
Madewell 13.27% 92.83x
Ann Taylor 8.46% 73.61x
American Apparel 7.13% 63.55x
The North Face 6.97% 58.16x
Lululemon 15.75% 57.58x
Kate Spade 13.27% 54.73x
Urban Outfitters 11.11% 53.98x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.90% 5.10x
Cruise Vacations 1.02% 3.89x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.45% 3.75x
PC Gamers 2.25% 3.75x
College Planning 1.02% 3.75x
Coupons 2.25% 3.73x
Audio Clips & Sound Effects 0.10% 3.63x
Parenting & Pregnancy Resources 4.49% 3.56x
Assorted Topics (Events, Tickets, Fitness) 1.13% 3.19x
University Press 0.45% 3.18x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female