Dstillery Audiences

KIEHLS

Audience Size: 379.9 Thousand Devices

Explore the Kiehls Audience

Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 379.9 thousand unique devices whose actions qualify for the Kiehls audience.

Dstillery Crafted Audiences

INTERESTS

The Kiehls audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kiehls audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 6.63% 3.31x
New York City Events Researchers 6.00% 3.24x
Opera Enthusiasts 4.52% 2.90x
Online Grocery Shoppers 5.80% 2.70x
New York Trip Planners 5.11% 2.65x
Venture Capitalists 4.23% 2.61x
Last Minute Travelers 4.72% 2.53x
Los Angeles Mass Transit Commuters 6.63% 2.41x
United Arab Emirates Trip Planners 4.13% 2.35x
Restaurant Menu Researchers 3.98% 2.31x
Composition Percentage: The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kiehls audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.

Location Composition Index
Everlane 2.08% 94.62x
Supreme 1.01% 48.03x
Topshop 3.21% 45.27x
Zara 20.72% 45.24x
Intermix 5.95% 43.78x
Uniqlo 13.10% 43.25x
Club Monaco 9.53% 43.10x
Saint Laurent Paris 6.86% 42.85x
Hugo Boss 26.73% 38.55x
Lorna Jane 3.40% 37.44x
Composition Percentage: The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kiehls audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.39% 7.69x
Work Productivity 0.49% 6.63x
Human Resources & Employee Management 0.20% 6.52x
New York City Real Estate Research Cluster 2.16% 5.26x
NYC Tourist Attractions 2.46% 5.14x
French Canadian Cluster 0.15% 4.96x
Startup Investment 1.08% 4.79x
New York City Education & News Cluster 1.47% 4.46x
Art News & Products 0.25% 4.05x
Audio Clips & Sound Effects 0.10% 3.63x
Composition Percentage: The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kiehls audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male