Explore the Kiehls Audience
Below you'll find more information about the Kiehls audience, broken down in different categories based on their digital and physical behaviors. These are 92.2 thousand unique devices whose actions qualify for the Kiehls audience.
INTERESTS
The Kiehls audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kiehls audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.25% | 5.37x |
| Pre-Measured Grocery Shoppers | 9.38% | 4.95x |
| Small Luxury SUV Auto Intenders | 4.17% | 4.90x |
| Commercial Architects and Designers | 7.29% | 4.82x |
| Landscape Architects | 6.25% | 4.56x |
| Canada Trip Planners | 5.21% | 4.45x |
| Commercial Contractors & Designers | 7.29% | 4.41x |
| Northeastern Voters | 7.29% | 4.26x |
| Major Airline Customers | 8.33% | 4.23x |
| Portland Trail Blazers Fans | 8.33% | 4.19x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Interest attribute.
Index: A comparison of the Kiehls audience to the internet population.
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APPAREL RETAILERS
The Kiehls audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kiehls audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.31% | 155.96x |
| Zara | 15.54% | 66.19x |
| Uniqlo | 8.32% | 60.24x |
| Intermix | 3.46% | 56.74x |
| Club Monaco | 5.44% | 53.64x |
| Hugo Boss | 16.08% | 51.18x |
| Madewell | 12.02% | 49.20x |
| Topshop | 1.13% | 48.69x |
| Supreme | 0.45% | 47.93x |
| Free People | 12.65% | 47.76x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Location attribute.
Index: A comparison of the Kiehls audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kiehls audience is MBA Education.
| Content Affinity | Composition | Index |
| MBA Education | 0.90% | 5.23x |
| Pet Supplies | 0.90% | 5.10x |
| Sports Apparel | 0.31% | 4.30x |
| University Research | 4.17% | 4.07x |
| Film Production | 0.21% | 3.81x |
| Northeast Pennsylvania Cluster | 4.17% | 3.79x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.45% | 3.75x |
| Philadelphia Cluster | 4.17% | 3.69x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 2.08% | 3.67x |
| Washington & Northern Virginia | 3.12% | 3.63x |
Composition Percentage:
The overlap percentage between the Kiehls audience and the Content Affinity attribute.
Index: A comparison of the Kiehls audience to the internet population.
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DEMOGRAPHICS
The Kiehls audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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