Explore the King Soopers Audience
Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 84 thousand unique devices whose actions qualify for the King Soopers audience.
INTERESTS
The King Soopers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the King Soopers audience is Blades and Hunting Knife Shoppers.
| Interest | Composition | Index |
| Blades and Hunting Knife Shoppers | 11.54% | 5.31x |
| Background Check Users | 15.38% | 4.86x |
| Animal Humane Society Helpers | 10.94% | 4.46x |
| Readers of Guatemalan Content | 7.69% | 3.80x |
| Spa Goers | 7.17% | 3.27x |
| Entry Level SUV Auto Intenders | 4.43% | 3.19x |
| Rideshare App Users | 3.40% | 3.08x |
| Thrift Store Shoppers | 4.34% | 2.83x |
| Ride Share Drivers | 6.23% | 2.80x |
| Hiking Enthusiasts | 6.32% | 2.77x |
Composition Percentage:
The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
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APPAREL RETAILERS
The King Soopers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the King Soopers audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 3.48% | 6.93x |
| Columbia | 0.61% | 6.75x |
| Old Navy | 6.96% | 6.15x |
| LL Bean | 0.38% | 6.12x |
| Bonobos | 0.53% | 4.78x |
| Levi Strauss | 0.08% | 4.50x |
| Express Outlets | 0.41% | 4.16x |
| Chicos | 2.63% | 4.03x |
| Hollister | 2.02% | 3.68x |
| Journeys | 3.48% | 3.45x |
Composition Percentage:
The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 2.17% | 26.25x |
| Winter Sports & Gear | 0.57% | 9.93x |
| Homemade Jewelry & Crafts | 0.28% | 5.39x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.38% | 4.51x |
| Oil & Energy | 0.38% | 4.35x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.47% | 4.31x |
| Accounting | 0.47% | 4.16x |
| Backpacking | 1.23% | 4.11x |
| Work Productivity | 0.15% | 3.98x |
| Natural Diet & Supplement Researchers | 0.28% | 3.95x |
Composition Percentage:
The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
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DEMOGRAPHICS
The King Soopers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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