Dstillery Audiences

KING SOOPERS

Audience Size: 99.7 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 99.7 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 29.99% 18.74x
Colorado County and Local Fair Visitors 30.89% 14.76x
Quarantine Planners 8.75% 13.72x
Aspen Trip Planners 18.15% 12.95x
Telluride Trip Planners 19.18% 12.13x
South West State Fair Visitors 31.21% 11.04x
Colorado Skiers and Snowboarders 19.50% 10.31x
Denver Broncos Fans 14.41% 8.97x
Denver Nuggets Fans 12.42% 7.37x
Animal Humane Society Helpers 11.07% 5.89x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 1.72% 11.20x
The North Face 2.40% 6.94x
Eddie Bauer 6.09% 6.76x
LL Bean 1.02% 6.43x
REI 2.11% 5.20x
Columbia 1.07% 4.45x
Abercrombie & Fitch 0.51% 3.67x
Uniqlo 0.58% 3.27x
Madewell 1.67% 3.16x
Zumiez 5.24% 2.94x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 14.16% 24.49x
Colorado News 37.07% 19.34x
Colorado Snow 1.03% 16.43x
Beer, Wine & Alcohol 0.32% 7.42x
Medical Journals 0.18% 5.94x
Music Production 0.32% 5.60x
Bags & Luggage 0.18% 5.04x
Sports - Climbing, Non-traditional 1.03% 4.09x
Learning & Development Products 0.30% 3.99x
Home Remodeling 0.13% 3.78x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male