Explore the King Soopers Audience
Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 187.3 thousand unique devices whose actions qualify for the King Soopers audience.
INTERESTS
The King Soopers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 27.78% | 12.31x |
| Colorado County and Local Fair Visitors | 28.12% | 12.24x |
| South West State Fair Visitors | 28.12% | 10.02x |
| Aspen Trip Planners | 16.61% | 8.93x |
| Telluride Trip Planners | 15.38% | 8.09x |
| Colorado Skiers and Snowboarders | 14.60% | 6.94x |
| Denver Broncos Fans | 13.91% | 6.79x |
| Denver Nuggets Fans | 14.45% | 6.67x |
| Professional Lacrosse Fans | 14.21% | 5.80x |
| Rodeo Enthusiasts | 11.46% | 5.09x |
Composition Percentage:
The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
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APPAREL RETAILERS
The King Soopers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 2.66% | 14.30x |
| Eddie Bauer | 5.56% | 10.64x |
| The North Face | 3.32% | 8.97x |
| LL Bean | 1.10% | 8.78x |
| REI | 2.05% | 7.09x |
| Columbia | 1.32% | 6.02x |
| Buckle | 5.97% | 5.03x |
| Madewell | 2.00% | 4.87x |
| Chicos | 5.13% | 4.69x |
| Zumiez | 7.04% | 4.66x |
Composition Percentage:
The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 4.16% | 31.61x |
| Colorado Cluster | 12.74% | 20.87x |
| Colorado News | 39.15% | 17.16x |
| Sports - Climbing, Non-traditional | 2.06% | 4.48x |
| International Travel | 0.15% | 3.97x |
| Winter Sports & Gear | 0.39% | 3.79x |
| Los Angeles Tourism | 2.20% | 3.76x |
| Telescopes | 0.15% | 3.72x |
| Backpacking | 1.03% | 3.62x |
| Action Sports | 0.20% | 3.33x |
Composition Percentage:
The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
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DEMOGRAPHICS
The King Soopers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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