Dstillery Audiences

KING SOOPERS

Audience Size: 204 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 204 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 28.01% 11.74x
Colorado County and Local Fair Visitors 24.47% 11.31x
South West State Fair Visitors 23.57% 9.02x
Aspen Trip Planners 16.33% 8.52x
Denver Broncos Fans 15.19% 7.77x
Telluride Trip Planners 16.04% 7.52x
Denver Nuggets Fans 14.86% 6.92x
Colorado Skiers and Snowboarders 15.27% 6.82x
Professional Lacrosse Fans 15.11% 5.70x
Rodeo Enthusiasts 12.01% 5.54x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 2.87% 13.31x
Eddie Bauer 5.95% 10.51x
LL Bean 1.24% 9.28x
The North Face 3.63% 9.15x
REI 2.33% 7.54x
Columbia 1.36% 5.17x
Buckle 6.23% 5.01x
Madewell 2.25% 4.70x
Zumiez 7.59% 4.66x
Chicos 5.39% 4.64x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 4.19% 27.35x
Colorado Cluster 10.50% 22.27x
Colorado News 37.58% 18.37x
Costumes 0.12% 4.38x
Homemade Jewelry & Crafts 0.37% 4.34x
Men's Dress Shirt Shopping 0.16% 3.54x
Winter Sports & Gear 0.41% 3.54x
Sports Apparel 0.16% 3.50x
Office Furniture Design 0.08% 3.48x
Canada Travel & Tourism 0.07% 3.32x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female