Dstillery Audiences

KING SOOPERS

Audience Size: 204.8 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 204.8 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 28.55% 12.67x
Colorado County and Local Fair Visitors 26.25% 11.81x
South West State Fair Visitors 24.11% 9.39x
Aspen Trip Planners 15.95% 8.33x
Telluride Trip Planners 16.24% 7.89x
Denver Broncos Fans 14.57% 7.28x
Colorado Skiers and Snowboarders 14.94% 7.09x
Denver Nuggets Fans 14.57% 6.98x
Professional Lacrosse Fans 14.19% 5.67x
Auto Show Enthusiasts 12.22% 5.44x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 2.93% 13.24x
Eddie Bauer 5.21% 9.91x
LL Bean 1.17% 9.38x
The North Face 3.43% 8.91x
REI 2.30% 7.49x
Buckle 5.57% 4.92x
Columbia 1.27% 4.60x
Zumiez 6.65% 4.56x
Carhartt 7.52% 4.40x
Chicos 4.84% 4.28x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 5.36% 29.84x
Colorado Cluster 11.30% 21.54x
Colorado News 38.68% 17.82x
Winter Sports & Gear 0.54% 4.86x
Backpacking 1.26% 4.30x
Humor & Entertainment 0.17% 4.00x
Sports - Climbing, Non-traditional 1.76% 3.80x
Comedy Content 0.08% 3.72x
Canada Travel & Tourism 0.07% 3.32x
National Parks 0.50% 3.24x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male