Dstillery Audiences

KING SOOPERS

Audience Size: 72.1 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 72.1 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 29.26% 20.46x
Aspen Trip Planners 18.42% 16.46x
Colorado County and Local Fair Visitors 31.82% 15.54x
Quarantine Planners 8.08% 14.38x
Telluride Trip Planners 16.16% 13.12x
Ski and Snowboard Trip Planners 23.55% 12.74x
South West State Fair Visitors 30.54% 10.60x
Colorado Skiers and Snowboarders 16.75% 9.59x
Denver Nuggets Fans 9.85% 6.06x
Rock Climbing Enthusiasts 6.11% 6.05x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 1.90% 9.83x
LL Bean 1.62% 8.32x
Eddie Bauer 8.65% 7.28x
The North Face 2.81% 5.57x
REI 3.04% 5.53x
Columbia 1.22% 4.30x
Abercrombie & Fitch 0.78% 4.12x
Madewell 2.84% 3.88x
Zumiez 8.24% 3.32x
Forever 21 5.95% 3.16x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 13.79% 23.80x
Colorado News 36.45% 19.15x
Colorado Snow 0.99% 13.41x
Maps & Navigation 0.22% 5.72x
Backpacking 0.49% 4.45x
Learning & Development Products 0.30% 3.99x
Vancouver British Columbia Locals Cluster 0.49% 3.92x
Exotic Pets 0.20% 3.91x
Middle East News 0.30% 3.87x
Bowling 0.20% 3.70x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male