Dstillery Audiences

KING SOOPERS

Audience Size: 77.4 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 77.4 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 13.91% 11.64x
Denver Broncos Fans 6.59% 7.56x
Aspen Trip Planners 7.20% 7.26x
Colorado Skiers and Snowboarders 7.65% 6.25x
Denver Nuggets Fans 6.87% 6.24x
Auto Show Enthusiasts 6.35% 5.79x
Rodeo Enthusiasts 6.20% 5.62x
Wyoming Cowboys Fans 4.74% 4.23x
Animal Humane Society Helpers 3.71% 4.13x
Rapid City Trip Planners 3.19% 3.50x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 0.96% 13.74x
Eddie Bauer 1.14% 12.09x
Zumiez 2.80% 11.87x
Tommy Bahama 1.64% 9.02x
Hollister 1.05% 8.34x
REI 2.23% 7.18x
Dressbarn 1.90% 6.36x
The North Face 1.41% 5.94x
Charlotte Russe 0.92% 5.86x
Gymboree 1.82% 5.45x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado News.

Content Affinity Composition Index
Colorado News 25.33% 20.31x
Colorado Snow 4.47% 17.52x
Colorado Cluster 4.65% 16.39x
Backpacking 1.15% 2.89x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.67% 2.38x
Live Music 0.70% 2.07x
Conscious Living 0.36% 1.91x
Sports - Climbing, Non-traditional 0.46% 1.89x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 0.30% 1.83x
New Mexico News 0.64% 1.82x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male