Dstillery Audiences

KING SOOPERS

Audience Size: 199.5 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 199.5 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Colorado County and Local Fair Visitors.

Interest Composition Index
Colorado County and Local Fair Visitors 23.33% 9.01x
Denver Trip Planners 24.17% 8.81x
South West State Fair Visitors 21.90% 8.01x
Aspen Trip Planners 14.30% 6.19x
Denver Broncos Fans 13.07% 5.83x
Telluride Trip Planners 13.93% 5.61x
Colorado Skiers and Snowboarders 13.90% 5.35x
Denver Nuggets Fans 12.47% 5.29x
Animal Humane Society Helpers 11.20% 4.35x
Rodeo Enthusiasts 10.57% 4.27x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 2.97% 12.11x
The North Face 3.38% 9.43x
Eddie Bauer 4.40% 9.37x
LL Bean 1.04% 9.14x
REI 2.19% 7.09x
Buckle 5.70% 5.09x
Express Outlets 0.89% 4.51x
Zumiez 5.91% 4.49x
Chicos 4.35% 4.21x
Johnston and Murphy 8.03% 4.17x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 9.53% 18.99x
Colorado Snow 4.70% 18.08x
Colorado News 33.90% 15.31x
Gadgets 0.13% 5.21x
Mexico Travel 0.13% 4.88x
Airsoft & Paintball Equipment 0.17% 4.05x
Survival Guides 0.06% 3.91x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.13% 3.90x
Backpacking 1.33% 3.74x
Greece Cluster 0.07% 3.69x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female