Dstillery Audiences

KING SOOPERS

Audience Size: 46.6 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 46.6 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 11.72% 21.18x
Colorado County and Local Fair Visitors 26.93% 18.14x
Denver Trip Planners 19.70% 15.41x
Ski and Snowboard Trip Planners 15.46% 12.87x
Telluride Trip Planners 9.23% 11.63x
South West State Fair Visitors 27.18% 10.99x
Colorado Skiers and Snowboarders 19.20% 10.27x
Quarantine Planners 10.22% 7.18x
Rock Climbing Enthusiasts 4.74% 6.50x
Poker Card Game Hobbyists 10.22% 6.24x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.43% 15.96x
Columbia 0.56% 8.86x
LL Bean 0.34% 8.75x
Levi Strauss 0.99% 8.32x
Calvin Klein 0.22% 8.00x
The North Face 0.45% 7.22x
Tommy Bahama 0.85% 7.09x
REI 0.54% 6.43x
Victoria's Secret 1.95% 6.11x
Kate Spade 0.31% 6.05x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 10.72% 26.02x
Colorado News 24.94% 20.71x
Apple Blogs & Hacks 0.75% 5.89x
Golf Travel & Gear 0.75% 5.78x
Weight Loss & Nutrition Assistance Researchers 0.75% 5.77x
Maps & Navigation 0.22% 5.72x
Weight Lifting Enthusiasts 0.26% 5.57x
Equestrian Cluster 0.31% 3.93x
Dial-Up Internet 0.50% 3.70x
Dubai Travel 0.50% 3.68x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female