Dstillery Audiences

KING SOOPERS

Audience Size: 159.3 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 159.3 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 17.70% 10.61x
Aspen Trip Planners 9.45% 7.35x
Denver Broncos Fans 8.13% 7.27x
Denver Nuggets Fans 7.70% 6.31x
Colorado Skiers and Snowboarders 9.07% 5.77x
Auto Show Enthusiasts 6.88% 5.29x
Rodeo Enthusiasts 7.75% 5.18x
Animal Humane Society Helpers 6.88% 4.55x
Wyoming Cowboys Fans 5.61% 4.37x
Aspen Skiers and Snowboarders 5.82% 3.78x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is LL Bean.

Location Composition Index
LL Bean 0.91% 14.75x
Zumiez 4.22% 10.91x
Eddie Bauer 1.79% 10.80x
Patagonia 1.46% 10.77x
Express Outlets 0.54% 10.75x
Tommy Bahama 2.37% 7.87x
REI 2.54% 7.12x
Hollister 1.60% 6.98x
Charlotte Russe 1.59% 6.17x
Gymboree 2.54% 5.98x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado News.

Content Affinity Composition Index
Colorado News 29.69% 20.38x
Colorado Cluster 6.53% 19.90x
Colorado Snow 5.33% 19.34x
Winter Sports & Gear 0.71% 4.02x
Mexico Travel 0.15% 3.53x
Backpacking 1.42% 3.32x
Canadian Construction & Renovation Research Cluster 0.08% 2.82x
International Travel 0.15% 2.41x
Sports - Climbing, Non-traditional 0.71% 2.36x
Audio Clips & Sound Effects 0.13% 2.18x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male