Dstillery Audiences

KING SOOPERS

Audience Size: 187.3 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 187.3 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 27.78% 12.31x
Colorado County and Local Fair Visitors 28.12% 12.24x
South West State Fair Visitors 28.12% 10.02x
Aspen Trip Planners 16.61% 8.93x
Telluride Trip Planners 15.38% 8.09x
Colorado Skiers and Snowboarders 14.60% 6.94x
Denver Broncos Fans 13.91% 6.79x
Denver Nuggets Fans 14.45% 6.67x
Professional Lacrosse Fans 14.21% 5.80x
Rodeo Enthusiasts 11.46% 5.09x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 2.66% 14.30x
Eddie Bauer 5.56% 10.64x
The North Face 3.32% 8.97x
LL Bean 1.10% 8.78x
REI 2.05% 7.09x
Columbia 1.32% 6.02x
Buckle 5.97% 5.03x
Madewell 2.00% 4.87x
Chicos 5.13% 4.69x
Zumiez 7.04% 4.66x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 4.16% 31.61x
Colorado Cluster 12.74% 20.87x
Colorado News 39.15% 17.16x
Sports - Climbing, Non-traditional 2.06% 4.48x
International Travel 0.15% 3.97x
Winter Sports & Gear 0.39% 3.79x
Los Angeles Tourism 2.20% 3.76x
Telescopes 0.15% 3.72x
Backpacking 1.03% 3.62x
Action Sports 0.20% 3.33x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male