Dstillery Audiences

KING SOOPERS

Audience Size: 59.2 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 59.2 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 33.90% 16.57x
Colorado County and Local Fair Visitors 36.15% 14.10x
Aspen Trip Planners 22.07% 12.01x
Telluride Trip Planners 23.20% 11.63x
Quarantine Planners 9.91% 10.85x
South West State Fair Visitors 33.22% 10.71x
Colorado Skiers and Snowboarders 22.41% 8.97x
Denver Broncos Fans 17.00% 7.94x
Denver Nuggets Fans 15.32% 7.40x
Rock Climbing Enthusiasts 10.47% 5.72x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is The North Face.

Location Composition Index
The North Face 0.95% 9.10x
REI 1.03% 8.31x
Eddie Bauer 1.96% 7.70x
Patagonia 0.34% 6.86x
LL Bean 0.29% 5.88x
Columbia 0.39% 5.31x
Madewell 0.69% 4.78x
Uniqlo 0.24% 4.58x
Abercrombie & Fitch 0.15% 3.88x
Lane Bryant 1.98% 3.60x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 2.36% 28.92x
Colorado Cluster 16.55% 23.36x
Colorado News 43.92% 17.81x
Australia & New Zealand Media 0.56% 5.20x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.34% 4.80x
Sports - Climbing, Non-traditional 1.35% 4.16x
Middle East News 0.56% 4.01x
Learning & Development Products 0.30% 3.99x
Video Content Sites 0.23% 3.78x
Alberta Canada Cluster 0.56% 3.70x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female