Dstillery Audiences

KING SOOPERS

Audience Size: 170.8 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 170.8 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 30.71% 12.58x
Aspen Trip Planners 17.58% 8.33x
Denver Broncos Fans 15.18% 7.83x
Colorado Skiers and Snowboarders 15.75% 6.95x
Rodeo Enthusiasts 11.19% 5.64x
Animal Humane Society Helpers 11.19% 5.16x
Denver Nuggets Fans 10.39% 5.11x
Auto Show Enthusiasts 10.50% 4.84x
Wyoming Cowboys Fans 8.33% 4.16x
Aspen Skiers and Snowboarders 7.88% 3.74x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is LL Bean.

Location Composition Index
LL Bean 1.16% 11.62x
Patagonia 2.68% 9.16x
Eddie Bauer 3.05% 8.75x
The North Face 3.01% 7.45x
REI 2.56% 6.97x
Buckle 4.02% 5.69x
Zumiez 5.48% 5.54x
Lorna Jane 0.48% 5.10x
Carhartt 8.21% 4.95x
Express Outlets 0.72% 4.66x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.04% 34.61x
Assorted Topics (Animals, Clothing, Events, Education) 0.11% 25.02x
Sports - Skiing, Snowboarding 0.02% 20.81x
Colorado Snow 8.68% 20.19x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 20.03x
Colorado Cluster 12.90% 19.71x
England Tourism 0.11% 18.77x
Colorado News 48.17% 14.88x
Fashion & Cosmetics 0.04% 14.40x
Canada News 0.01% 13.54x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male