Dstillery Audiences

KING SOOPERS

Audience Size: 194.7 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 194.7 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 26.88% 11.29x
Denver Broncos Fans 12.62% 7.84x
Aspen Trip Planners 13.55% 7.62x
Colorado Skiers and Snowboarders 13.61% 6.38x
Denver Nuggets Fans 10.84% 6.16x
Rodeo Enthusiasts 10.27% 5.83x
Animal Humane Society Helpers 9.73% 5.00x
Auto Show Enthusiasts 9.61% 4.50x
Wyoming Cowboys Fans 6.76% 3.89x
Rapid City Trip Planners 5.80% 3.24x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 2.76% 10.49x
LL Bean 0.98% 10.20x
The North Face 2.96% 8.88x
Eddie Bauer 3.27% 8.76x
REI 2.31% 7.67x
Buckle 4.58% 5.50x
Zumiez 5.19% 4.78x
Lorna Jane 0.34% 4.56x
Express Outlets 0.73% 4.52x
Johnston and Murphy 4.67% 4.40x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.04% 34.61x
Assorted Topics (Animals, Clothing, Events, Education) 0.11% 25.02x
Sports - Skiing, Snowboarding 0.02% 20.81x
Colorado Cluster 10.18% 20.27x
Colorado Snow 6.76% 19.58x
Colorado News 39.68% 16.37x
Fashion & Cosmetics 0.04% 14.40x
Decoration & Fabric 0.03% 14.23x
Canada News 0.01% 13.54x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 13.21x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male