Dstillery Audiences

KING SOOPERS

Audience Size: 192.2 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 192.2 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 18.67% 11.80x
Denver Broncos Fans 7.89% 7.94x
Aspen Trip Planners 7.55% 6.21x
Denver Nuggets Fans 7.26% 6.05x
Colorado Skiers and Snowboarders 8.72% 5.83x
Rodeo Enthusiasts 6.96% 5.22x
Animal Humane Society Helpers 6.54% 4.91x
Auto Show Enthusiasts 6.12% 4.36x
Wyoming Cowboys Fans 4.24% 3.77x
Aspen Skiers and Snowboarders 4.70% 3.44x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is LL Bean.

Location Composition Index
LL Bean 1.09% 15.60x
Eddie Bauer 2.21% 9.78x
Patagonia 2.07% 9.73x
Zumiez 5.33% 8.26x
REI 2.54% 7.92x
Express Outlets 0.70% 7.43x
The North Face 2.37% 7.37x
Tommy Bahama 2.20% 6.42x
Buckle 1.69% 6.11x
Charlotte Russe 1.81% 5.78x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 6.75% 18.76x
Colorado News 32.17% 17.58x
Colorado Snow 4.78% 16.93x
Smartphones 3.57% 1.46x
Sports News & Apparel 1.55% 1.43x
Car Forums 2.35% 1.31x
Cooking Recipe & Ingredient Researchers 2.77% 1.23x
News Cluster 3.10% 1.23x
Cooking Blog Content Enthusiasts 4.49% 1.22x
Gun Enthusiast - Hunting & Self Defense 1.51% 1.21x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male