Dstillery Audiences

KING SOOPERS

Audience Size: 84 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 84 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Blades and Hunting Knife Shoppers.

Interest Composition Index
Blades and Hunting Knife Shoppers 11.54% 5.31x
Background Check Users 15.38% 4.86x
Animal Humane Society Helpers 10.94% 4.46x
Readers of Guatemalan Content 7.69% 3.80x
Spa Goers 7.17% 3.27x
Entry Level SUV Auto Intenders 4.43% 3.19x
Rideshare App Users 3.40% 3.08x
Thrift Store Shoppers 4.34% 2.83x
Ride Share Drivers 6.23% 2.80x
Hiking Enthusiasts 6.32% 2.77x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Forever 21.

Location Composition Index
Forever 21 3.48% 6.93x
Columbia 0.61% 6.75x
Old Navy 6.96% 6.15x
LL Bean 0.38% 6.12x
Bonobos 0.53% 4.78x
Levi Strauss 0.08% 4.50x
Express Outlets 0.41% 4.16x
Chicos 2.63% 4.03x
Hollister 2.02% 3.68x
Journeys 3.48% 3.45x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 2.17% 26.25x
Winter Sports & Gear 0.57% 9.93x
Homemade Jewelry & Crafts 0.28% 5.39x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.38% 4.51x
Oil & Energy 0.38% 4.35x
Assorted Topics (Power Trains, Drones, Web Design) 0.47% 4.31x
Accounting 0.47% 4.16x
Backpacking 1.23% 4.11x
Work Productivity 0.15% 3.98x
Natural Diet & Supplement Researchers 0.28% 3.95x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male