Dstillery Audiences

KING SOOPERS

Audience Size: 43.1 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 43.1 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 17.56% 17.97x
Denver Trip Planners 20.38% 17.45x
Ski and Snowboard Trip Planners 23.08% 14.87x
Quarantine Planners 7.56% 13.82x
Colorado County and Local Fair Visitors 27.05% 13.62x
Telluride Trip Planners 15.38% 13.34x
Colorado Skiers and Snowboarders 15.51% 9.86x
South West State Fair Visitors 27.05% 9.33x
Winter Sports Destination Seekers 5.26% 9.09x
Parents of Teenagers Going to College 8.08% 8.61x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.20% 11.46x
REI 0.95% 9.74x
LL Bean 0.36% 8.04x
Columbia 0.50% 7.29x
Madewell 0.88% 6.58x
Levi Strauss 0.47% 6.31x
The North Face 0.47% 5.76x
Dressbarn 1.80% 5.36x
Patagonia 0.69% 5.21x
Buckle 2.77% 5.17x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 2.31% 33.20x
Colorado Cluster 10.90% 20.52x
Colorado News 30.51% 19.12x
Backpacking 0.90% 12.06x
Maps & Navigation 0.22% 5.72x
Knitting & Crochet 0.90% 4.21x
Learning & Development Products 0.30% 3.99x
Equestrian Cluster 0.31% 3.93x
Tiny & Modular Home Researchers 0.38% 3.71x
Photography 0.90% 3.55x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female