Dstillery Audiences

KING SOOPERS

Audience Size: 32.1 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 32.1 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 34.26% 18.78x
Colorado County and Local Fair Visitors 33.22% 14.18x
Quarantine Planners 10.03% 13.36x
South West State Fair Visitors 34.60% 12.72x
Telluride Trip Planners 23.53% 12.47x
Aspen Trip Planners 22.49% 12.23x
Colorado Skiers and Snowboarders 24.57% 11.99x
Denver Nuggets Fans 19.03% 9.27x
Denver Broncos Fans 16.96% 7.82x
Professional Lacrosse Fans 15.22% 6.77x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 1.07% 19.38x
The North Face 1.32% 10.11x
REI 1.47% 9.49x
Eddie Bauer 3.04% 8.62x
LL Bean 0.53% 7.51x
Madewell 1.28% 7.49x
Columbia 0.60% 6.98x
Express Outlets 0.66% 4.96x
Bonobos 0.31% 4.82x
Free People 0.75% 4.63x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 17.65% 28.57x
Colorado News 40.14% 17.52x
Medical Diagnostics 1.03% 6.62x
Travel Adventure 1.04% 4.12x
Learning & Development Products 0.30% 3.99x
Assorted Topics (Family, Household Wellness, The Beach) 2.77% 3.96x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.04% 3.95x
Middle East News 0.63% 3.92x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.38% 3.92x
Utah Cluster 1.73% 3.67x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female