Dstillery Audiences

KING SOOPERS

Audience Size: 73.1 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 73.1 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 28.32% 12.74x
Aspen Trip Planners 20.24% 11.79x
Colorado County and Local Fair Visitors 29.81% 11.28x
South West State Fair Visitors 29.06% 10.64x
Colorado Skiers and Snowboarders 19.50% 10.22x
Telluride Trip Planners 20.80% 10.20x
Quarantine Planners 9.19% 9.87x
Denver Nuggets Fans 16.43% 8.96x
Professional Lacrosse Fans 16.34% 7.52x
Denver Broncos Fans 17.27% 7.27x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 1.38% 23.66x
The North Face 1.79% 17.49x
Eddie Bauer 2.91% 10.68x
REI 1.41% 8.42x
Columbia 0.66% 7.82x
Uniqlo 0.24% 6.44x
Bonobos 0.37% 6.25x
LL Bean 0.26% 5.03x
American Apparel 0.54% 4.67x
Mens Wearhouse 4.82% 4.65x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 2.69% 42.08x
Colorado Cluster 16.43% 19.82x
Colorado News 35.47% 13.24x
Winter Sports & Gear 0.28% 5.91x
Design Software 0.46% 4.90x
Los Angeles Tourism 1.39% 4.89x
Parenting & Children's Activities 0.37% 4.35x
Mortgages & Insurance 0.46% 4.09x
Learning & Development Products 0.30% 3.99x
Work Productivity 0.15% 3.98x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male