Explore the King Soopers Audience
Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 72.1 thousand unique devices whose actions qualify for the King Soopers audience.
INTERESTS
The King Soopers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 29.26% | 20.46x |
| Aspen Trip Planners | 18.42% | 16.46x |
| Colorado County and Local Fair Visitors | 31.82% | 15.54x |
| Quarantine Planners | 8.08% | 14.38x |
| Telluride Trip Planners | 16.16% | 13.12x |
| Ski and Snowboard Trip Planners | 23.55% | 12.74x |
| South West State Fair Visitors | 30.54% | 10.60x |
| Colorado Skiers and Snowboarders | 16.75% | 9.59x |
| Denver Nuggets Fans | 9.85% | 6.06x |
| Rock Climbing Enthusiasts | 6.11% | 6.05x |
Composition Percentage:
The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
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APPAREL RETAILERS
The King Soopers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.90% | 9.83x |
| LL Bean | 1.62% | 8.32x |
| Eddie Bauer | 8.65% | 7.28x |
| The North Face | 2.81% | 5.57x |
| REI | 3.04% | 5.53x |
| Columbia | 1.22% | 4.30x |
| Abercrombie & Fitch | 0.78% | 4.12x |
| Madewell | 2.84% | 3.88x |
| Zumiez | 8.24% | 3.32x |
| Forever 21 | 5.95% | 3.16x |
Composition Percentage:
The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 13.79% | 23.80x |
| Colorado News | 36.45% | 19.15x |
| Colorado Snow | 0.99% | 13.41x |
| Maps & Navigation | 0.22% | 5.72x |
| Backpacking | 0.49% | 4.45x |
| Learning & Development Products | 0.30% | 3.99x |
| Vancouver British Columbia Locals Cluster | 0.49% | 3.92x |
| Exotic Pets | 0.20% | 3.91x |
| Middle East News | 0.30% | 3.87x |
| Bowling | 0.20% | 3.70x |
Composition Percentage:
The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
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DEMOGRAPHICS
The King Soopers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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