Dstillery Audiences

KING SOOPERS

Audience Size: 55.3 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 55.3 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 28.13% 14.07x
Colorado County and Local Fair Visitors 30.15% 12.66x
Quarantine Planners 10.23% 12.15x
Aspen Trip Planners 19.52% 10.46x
South West State Fair Visitors 29.48% 10.44x
Telluride Trip Planners 18.17% 9.55x
Colorado Skiers and Snowboarders 18.84% 8.55x
Denver Nuggets Fans 16.42% 8.52x
Denver Broncos Fans 16.69% 8.00x
Professional Lacrosse Fans 16.02% 7.42x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 1.28% 19.42x
The North Face 1.86% 13.73x
Eddie Bauer 3.63% 9.92x
REI 1.60% 8.72x
Columbia 0.84% 8.33x
LL Bean 0.35% 4.90x
Bonobos 0.34% 4.77x
Madewell 0.77% 4.55x
Anthropologie 1.38% 4.42x
Uniqlo 0.24% 4.36x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 15.07% 21.94x
Colorado News 35.40% 15.85x
Sewing, Embroidery & Quilting 0.54% 5.83x
Public Policy Media 0.67% 5.74x
Sports - Climbing, Non-traditional 1.75% 5.59x
Backpacking 1.48% 4.88x
Middle East News 0.67% 4.56x
Back & Spine 0.54% 4.44x
Learning & Development Products 0.30% 3.99x
Work Productivity 0.15% 3.98x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male