Dstillery Audiences

KING SOOPERS

Audience Size: 124.2 Thousand Devices

Explore the King Soopers Audience

Below you'll find more information about the King Soopers audience, broken down in different categories based on their digital and physical behaviors. These are 124.2 thousand unique devices whose actions qualify for the King Soopers audience.

Dstillery Crafted Audiences

INTERESTS

The King Soopers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the King Soopers audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 32.50% 16.28x
Colorado County and Local Fair Visitors 34.24% 13.69x
Quarantine Planners 9.90% 12.73x
South West State Fair Visitors 34.62% 12.62x
Aspen Trip Planners 21.24% 11.99x
Telluride Trip Planners 20.41% 10.92x
Denver Nuggets Fans 18.59% 9.34x
Colorado Skiers and Snowboarders 18.44% 9.00x
Professional Lacrosse Fans 17.23% 8.58x
Denver Broncos Fans 17.38% 8.26x
Composition Percentage: The overlap percentage between the King Soopers audience and the Interest attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The King Soopers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the King Soopers audience is Patagonia.

Location Composition Index
Patagonia 2.01% 15.64x
Eddie Bauer 4.00% 10.50x
The North Face 2.37% 9.45x
REI 1.57% 7.30x
LL Bean 0.67% 7.28x
Columbia 0.87% 6.66x
Maurices 0.83% 5.12x
Madewell 1.58% 4.87x
Buckle 4.29% 4.54x
Levi Strauss 0.08% 4.50x
Composition Percentage: The overlap percentage between the King Soopers audience and the Location attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the King Soopers audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 2.95% 31.64x
Colorado Cluster 19.58% 21.24x
Colorado News 45.58% 16.82x
Canada Business Cluster 0.30% 5.87x
Winter Sports & Gear 0.38% 5.84x
Telescopes 0.23% 5.64x
National Parks 0.45% 5.43x
Backpacking 1.21% 4.97x
Clean Energy 0.23% 4.85x
Motorcycle Racing Researchers 0.23% 4.76x
Composition Percentage: The overlap percentage between the King Soopers audience and the Content Affinity attribute.
Index: A comparison of the King Soopers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The King Soopers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male