Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 276.3 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 3.55% | 2.45x |
| New York City Events Researchers | 3.31% | 2.29x |
| New York Trip Planners | 3.59% | 2.17x |
| Sports Memorabilia Shoppers | 2.60% | 2.10x |
| New York Mets Fans | 2.17% | 2.07x |
| Stay-at-Home Parents | 3.39% | 2.05x |
| Cape Cod News Readers | 2.29% | 2.04x |
| Broadway Fans | 2.52% | 1.95x |
| Republicans | 1.81% | 1.91x |
| Northeastern Voters | 2.25% | 1.90x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.74% | 51.83x |
| Supreme | 0.71% | 21.14x |
| Intermix | 2.26% | 19.22x |
| Levi Strauss | 2.76% | 18.35x |
| H&M | 12.01% | 17.10x |
| Club Monaco | 1.90% | 15.15x |
| Hugo Boss | 5.86% | 14.71x |
| Uniqlo | 2.41% | 13.14x |
| Topshop | 0.24% | 13.11x |
| Zara | 4.81% | 13.06x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 2.84% | 4.02x |
| New York City Family & Activity Cluster | 2.40% | 3.66x |
| New York City Real Estate Research Cluster | 1.58% | 3.41x |
| Central Pennsylvania Cluster | 1.89% | 2.15x |
| Boston Cluster | 3.59% | 1.66x |
| New Jersey News Cluster | 2.29% | 1.60x |
| Los Angeles News | 2.13% | 1.56x |
| Connecticut News | 2.09% | 1.54x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 4.57% | 1.42x |
| Furniture Shopping | 2.56% | 1.35x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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