Dstillery Audiences

KMART

Audience Size: 43.8 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 43.8 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 8.00% 4.52x
Food Bank Researchers 2.67% 3.63x
Office Reopening Researchers 2.67% 3.38x
Tax Filers 5.33% 3.19x
Identity Theft Protection Researchers 4.00% 3.02x
New York Mets Fans 5.33% 2.92x
South West State Fair Visitors 8.00% 2.86x
Readers of Hispanic Content 5.33% 2.77x
Mid-Prestige Luxury Sedan Auto Intenders 3.66% 2.75x
Online Thesaurus Users 6.67% 2.75x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Supreme.

Location Composition Index
Supreme 0.48% 47.33x
Topshop 1.05% 41.71x
H&M 25.83% 37.40x
Uniqlo 4.09% 27.24x
Intermix 1.71% 26.33x
Saint Laurent Paris 1.71% 22.54x
Hugo Boss 7.17% 20.91x
Zara 5.19% 20.46x
Calvin Klein 0.82% 19.76x
American Apparel 5.80% 19.29x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 4.00% 5.87x
Custom Printing 0.70% 5.15x
New York City Family & Activity Cluster 4.00% 4.92x
Assorted Topics (Freebies, Gardens, Jewelry) 2.67% 3.97x
Assorted Topics (Events, Tickets, Fitness) 2.67% 3.83x
Indiana News & Business Cluster 6.67% 3.71x
Spain News 2.67% 3.34x
Poetry Fans 4.00% 3.32x
San Francisco Bay Area Cluster 2.67% 3.28x
Wedding Planning 1.64% 3.28x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male