Dstillery Audiences

KMART

Audience Size: 114.8 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 114.8 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is Republicans.

Interest Composition Index
Republicans 1.70% 2.03x
New York Trip Planners 2.62% 1.99x
Northeastern Voters 1.94% 1.79x
Online Grocery Shoppers 4.35% 1.71x
Stay-at-Home Parents 2.25% 1.69x
Broadway Fans 1.52% 1.64x
Readers of Portuguese Content 1.68% 1.55x
Shared Work Space Researchers 1.23% 1.50x
United Arab Emirates Trip Planners 1.42% 1.50x
Boston Trip Planners 1.21% 1.50x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Club Monaco.

Location Composition Index
Club Monaco 0.90% 8.56x
Lululemon 0.50% 6.85x
Michael Kors 0.66% 5.53x
Patagonia 0.30% 4.95x
Banana Republic 2.43% 4.74x
J. Crew 1.91% 4.48x
REI 1.81% 3.88x
LL Bean 0.18% 3.87x
Brooks Brothers 1.76% 3.81x
The North Face 0.97% 3.75x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 0.81% 5.11x
Northeast Pennsylvania Cluster 1.47% 2.81x
New York City Real Estate Research Cluster 0.81% 2.69x
West Virginia News 0.66% 2.68x
NYC Tourist Attractions 1.55% 2.68x
New York City Education & News Cluster 1.18% 2.62x
New York City Family & Activity Cluster 1.07% 2.38x
Central Pennsylvania Cluster 1.73% 2.35x
Fashion Cluster 0.92% 2.14x
Delaware Cluster 0.42% 2.10x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.