Dstillery Audiences

KMART

Audience Size: 19.8 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 19.8 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.00% 4.95x
Gin Enthusiasts 2.67% 4.48x
Home Heating and Cooling Researchers 3.33% 4.16x
Automotive Racing Enthusiasts 4.67% 3.98x
Telemedicine Content Readers 1.33% 3.91x
DIYers 3.33% 3.91x
College Students 2.67% 3.73x
Pantry Recipes Researchers 1.33% 3.68x
Competitive Sports Participants 2.00% 3.49x
Boston Bruins Fans 4.00% 3.49x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.24% 6.19x
Intermix 0.34% 3.86x
Columbia 1.09% 3.81x
The North Face 1.90% 3.77x
Calvin Klein 0.24% 3.63x
LL Bean 0.68% 3.48x
Patagonia 0.65% 3.34x
H&M 5.50% 3.17x
Uniqlo 0.68% 3.07x
Club Monaco 0.51% 2.98x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is Auto Enthusiast Information Researchers.

Content Affinity Composition Index
Auto Enthusiast Information Researchers 2.00% 5.80x
Motorcycles & Snowmobiles 2.00% 3.69x
Stay at Home Mom 2.67% 3.67x
Philadelphia Cluster 2.67% 3.63x
Car Enthusiasts 1.33% 3.60x
New York City Family & Activity Cluster 2.00% 3.47x
Northeast Pennsylvania Cluster 2.00% 3.45x
Social & Demographic Trends 0.18% 3.13x
Sports News & Apparel 2.67% 2.83x
Women Shoppers 1.21% 2.82x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male