Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 158.2 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 8.39% | 3.14x |
| New York City Events Researchers | 8.12% | 3.08x |
| Ballet Enthusiasts | 8.48% | 3.07x |
| Stay-at-Home Parents | 7.94% | 2.98x |
| Online Grocery Shoppers | 7.94% | 2.90x |
| New York Mets Fans | 5.77% | 2.72x |
| New York Rangers Fans | 5.68% | 2.67x |
| New York Knicks Fans | 5.50% | 2.43x |
| Restaurant Menu Researchers | 6.04% | 2.42x |
| Northeastern Voters | 5.50% | 2.42x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.09% | 49.84x |
| Everlane | 1.17% | 48.17x |
| Topshop | 1.90% | 23.68x |
| Hugo Boss | 17.27% | 23.68x |
| Calvin Klein | 1.98% | 22.74x |
| Intermix | 3.42% | 21.79x |
| H&M | 26.95% | 21.74x |
| Uniqlo | 7.07% | 21.35x |
| Zara | 8.83% | 17.75x |
| Saint Laurent Paris | 2.98% | 17.36x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.80% | 7.91x |
| New York City Real Estate Research Cluster | 3.07% | 7.30x |
| Institutional Investing | 0.36% | 6.32x |
| NYC Tourist Attractions | 3.25% | 6.09x |
| New York City Family & Activity Cluster | 4.24% | 5.91x |
| Tahoe & Reno Tourism | 0.99% | 4.87x |
| Reproductive Health | 0.36% | 4.62x |
| Hudson Valley New York Media | 1.80% | 4.50x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.17% | 4.41x |
| International Development & Health | 0.27% | 4.27x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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