Dstillery Audiences

KMART

Audience Size: 169.3 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 169.3 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 7.03% 3.54x
New York City Events Researchers 6.49% 3.43x
New York Trip Planners 6.67% 3.18x
New York Mets Fans 5.32% 2.96x
Online Grocery Shoppers 6.40% 2.87x
Burger Enthusiast 1.62% 2.86x
New York Knicks Fans 5.23% 2.76x
Northeastern Voters 5.14% 2.75x
Restaurant Menu Researchers 4.51% 2.68x
Broadway Fans 4.69% 2.65x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Supreme.

Location Composition Index
Supreme 1.13% 47.67x
Everlane 1.11% 45.83x
Hugo Boss 16.90% 24.55x
Intermix 3.53% 21.60x
Calvin Klein 1.79% 21.05x
H&M 25.28% 20.86x
Topshop 1.79% 20.68x
Uniqlo 6.57% 20.54x
Zara 8.28% 17.63x
Anthropologie 4.54% 16.83x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.61% 7.73x
New York City Real Estate Research Cluster 2.80% 7.18x
NYC Tourist Attractions 2.98% 5.93x
Institutional Investing 0.36% 5.87x
New York City Family & Activity Cluster 4.06% 5.21x
Retail Industry News 0.27% 4.87x
Job Interview Process 0.27% 4.56x
Mobile Industry Information 0.36% 4.48x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.17% 4.41x
Caribbean Vacation 0.72% 4.27x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male