Dstillery Audiences

KMART

Audience Size: 224.3 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 224.3 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 7.88% 3.34x
Ballet Enthusiasts 7.53% 3.20x
New York Rangers Fans 6.34% 3.13x
New York City Events Researchers 6.68% 2.89x
New York Mets Fans 5.31% 2.80x
New York Knicks Fans 5.14% 2.68x
New York Giants Fans 4.79% 2.67x
Readers of Dominican Republic Content 3.77% 2.65x
Stay-at-Home Parents 6.34% 2.58x
Caribbean Trip Planners 5.48% 2.58x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.

Location Composition Index
Everlane 0.69% 34.77x
Supreme 0.93% 21.19x
Intermix 2.71% 17.50x
Levi Strauss 3.14% 14.65x
H&M 14.91% 14.50x
Topshop 0.65% 13.48x
Calvin Klein 1.67% 12.74x
Hugo Boss 7.37% 12.62x
Uniqlo 2.96% 11.91x
Club Monaco 2.41% 11.89x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.04% 46.10x
Canada News 0.04% 42.88x
Sports - Skiing, Snowboarding 0.02% 21.42x
Local & Travel England - North Midlands 0.04% 20.94x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 19.17x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 16.32x
Quinceanera Planning 0.05% 14.32x
England Tourism 0.04% 13.76x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.34% 13.02x
Parenting & Nutrition 0.04% 11.84x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male