Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 170.5 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 1.55% | 1.91x |
| Republicans | 1.48% | 1.79x |
| Northeastern Voters | 1.80% | 1.66x |
| Mid-Range Grocery Shoppers | 1.95% | 1.55x |
| New York Rangers Fans | 1.45% | 1.50x |
| Caribbean Trip Planners | 1.77% | 1.50x |
| New York Trip Planners | 1.95% | 1.49x |
| Beard Care Shoppers | 1.48% | 1.49x |
| Boston Bruins Fans | 1.43% | 1.49x |
| Discount Big Box Shoppers | 1.04% | 1.42x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 1.09% | 12.00x |
| Club Monaco | 1.05% | 11.59x |
| Intermix | 0.61% | 11.50x |
| Levi Strauss | 0.80% | 11.18x |
| Old Navy | 4.83% | 10.97x |
| American Apparel | 1.73% | 10.19x |
| Lane Bryant | 3.33% | 10.14x |
| H&M | 2.33% | 9.61x |
| Zara | 1.54% | 9.33x |
| Uniqlo | 0.71% | 9.12x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 1.11% | 6.28x |
| Northeast Pennsylvania Cluster | 1.68% | 3.40x |
| New York City Family & Activity Cluster | 1.21% | 2.58x |
| Delaware Cluster | 0.47% | 2.46x |
| New York City Education & News Cluster | 0.94% | 2.19x |
| Central Pennsylvania Cluster | 1.58% | 2.15x |
| North Dakota Cluster | 0.54% | 2.14x |
| NYC Tourist Attractions | 1.21% | 2.03x |
| New York City Real Estate Research Cluster | 0.62% | 1.96x |
| Broadway Information | 0.47% | 1.89x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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