Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 21 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.19% | 4.31x |
| Broadway Fans | 4.79% | 4.25x |
| Quarantine Planners | 2.40% | 3.88x |
| Palm Beach Trip Planners | 5.99% | 3.81x |
| Home Custom Bedroom Decorators | 2.40% | 3.80x |
| Custom Home Lighting Shoppers | 2.40% | 3.80x |
| Food Allergies Researchers | 4.19% | 3.75x |
| Easter Decorations and Candy Shoppers | 7.78% | 3.47x |
| Pantry Recipes Researchers | 1.80% | 3.39x |
| Ocean Activists | 3.59% | 3.23x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.50% | 7.37x |
| Uniqlo | 1.04% | 5.90x |
| Calvin Klein | 0.32% | 4.74x |
| Saint Laurent Paris | 0.42% | 4.47x |
| Bonobos | 0.79% | 4.03x |
| Club Monaco | 0.50% | 3.76x |
| Ralph Lauren | 1.93% | 3.72x |
| Columbia | 0.89% | 3.70x |
| Tommy Bahama | 1.29% | 3.65x |
| Patagonia | 0.54% | 3.55x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 4.19% | 7.53x |
| New York City Family & Activity Cluster | 4.19% | 5.43x |
| Collectibles - Toys & Collectibles | 2.40% | 4.41x |
| Dating & Relationships | 1.20% | 3.98x |
| West Virginia News | 2.40% | 3.95x |
| Baltimore Cluster | 7.19% | 3.58x |
| Idaho Cluster | 1.20% | 3.40x |
| Hockey | 1.45% | 3.39x |
| Social & Demographic Trends | 0.18% | 3.13x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.20% | 2.99x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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