Dstillery Audiences

KMART

Audience Size: 158.2 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 158.2 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 8.39% 3.14x
New York City Events Researchers 8.12% 3.08x
Ballet Enthusiasts 8.48% 3.07x
Stay-at-Home Parents 7.94% 2.98x
Online Grocery Shoppers 7.94% 2.90x
New York Mets Fans 5.77% 2.72x
New York Rangers Fans 5.68% 2.67x
New York Knicks Fans 5.50% 2.43x
Restaurant Menu Researchers 6.04% 2.42x
Northeastern Voters 5.50% 2.42x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Supreme.

Location Composition Index
Supreme 1.09% 49.84x
Everlane 1.17% 48.17x
Topshop 1.90% 23.68x
Hugo Boss 17.27% 23.68x
Calvin Klein 1.98% 22.74x
Intermix 3.42% 21.79x
H&M 26.95% 21.74x
Uniqlo 7.07% 21.35x
Zara 8.83% 17.75x
Saint Laurent Paris 2.98% 17.36x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.80% 7.91x
New York City Real Estate Research Cluster 3.07% 7.30x
Institutional Investing 0.36% 6.32x
NYC Tourist Attractions 3.25% 6.09x
New York City Family & Activity Cluster 4.24% 5.91x
Tahoe & Reno Tourism 0.99% 4.87x
Reproductive Health 0.36% 4.62x
Hudson Valley New York Media 1.80% 4.50x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.17% 4.41x
International Development & Health 0.27% 4.27x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male