Dstillery Audiences

KMART

Audience Size: 21 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 21 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.19% 4.31x
Broadway Fans 4.79% 4.25x
Quarantine Planners 2.40% 3.88x
Palm Beach Trip Planners 5.99% 3.81x
Home Custom Bedroom Decorators 2.40% 3.80x
Custom Home Lighting Shoppers 2.40% 3.80x
Food Allergies Researchers 4.19% 3.75x
Easter Decorations and Candy Shoppers 7.78% 3.47x
Pantry Recipes Researchers 1.80% 3.39x
Ocean Activists 3.59% 3.23x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Intermix.

Location Composition Index
Intermix 0.50% 7.37x
Uniqlo 1.04% 5.90x
Calvin Klein 0.32% 4.74x
Saint Laurent Paris 0.42% 4.47x
Bonobos 0.79% 4.03x
Club Monaco 0.50% 3.76x
Ralph Lauren 1.93% 3.72x
Columbia 0.89% 3.70x
Tommy Bahama 1.29% 3.65x
Patagonia 0.54% 3.55x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 4.19% 7.53x
New York City Family & Activity Cluster 4.19% 5.43x
Collectibles - Toys & Collectibles 2.40% 4.41x
Dating & Relationships 1.20% 3.98x
West Virginia News 2.40% 3.95x
Baltimore Cluster 7.19% 3.58x
Idaho Cluster 1.20% 3.40x
Hockey 1.45% 3.39x
Social & Demographic Trends 0.18% 3.13x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.20% 2.99x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female