Dstillery Audiences

KMART

Audience Size: 102.5 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 102.5 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.10% 3.70x
Commercial Contractors & Designers 4.92% 3.52x
Yale University Fans 4.10% 3.48x
Readers of Italian Content 4.10% 3.42x
Trendy Shoe Shoppers 4.10% 3.31x
Crypto Market Investors 4.92% 3.16x
Restaurant Menu Researchers 4.10% 3.13x
Caribbean Trip Planners 4.92% 3.07x
Italian Mens National Soccer Team Fans 4.10% 3.06x
New York Trip Planners 4.10% 3.01x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.

Location Composition Index
Everlane 1.05% 64.17x
Supreme 0.97% 56.03x
Topshop 1.65% 31.98x
Intermix 2.82% 26.74x
H&M 26.26% 26.20x
Uniqlo 6.37% 25.77x
Calvin Klein 1.66% 24.84x
Hugo Boss 13.54% 24.09x
Zara 8.09% 20.85x
Saint Laurent Paris 2.60% 20.70x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 4.10% 6.73x
New England Universities 1.21% 5.42x
Custom Printing 0.70% 5.15x
Hockey 2.46% 5.09x
Smart Travel 1.21% 4.04x
Consumer Packaged Goods 1.64% 3.80x
Wine, Liquor & Mixology 1.64% 3.74x
Equestrian Cluster 0.70% 3.55x
Live Music 1.64% 3.51x
Boating & Yachts 2.46% 3.41x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female