Dstillery Audiences

KMART

Audience Size: 10.4 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is Remdesivir Information Researchers.

Interest Composition Index
Remdesivir Information Researchers 6.56% 6.52x
Chloroquine Information Researchers 4.92% 4.19x
San Diego Activities Researchers 6.15% 4.15x
New York Trip Planners 6.56% 3.87x
School Closings Updates Readers 3.28% 3.78x
New York City Events Researchers 4.92% 3.76x
Supply Chain Professionals 6.56% 3.49x
Big East Fans 7.25% 3.47x
Conservative Think Tank Readers 6.56% 3.45x
Cricket Enthusiasts 4.92% 3.34x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is H&M.

Location Composition Index
H&M 6.63% 19.85x
Zara 1.36% 17.92x
Coach 3.23% 12.70x
The North Face 0.94% 10.65x
Gap 5.10% 9.41x
American Apparel 1.02% 9.35x
Patagonia 0.51% 9.33x
Hugo Boss 1.02% 9.08x
Armani 0.60% 8.60x
Columbia 0.60% 7.72x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 4.92% 5.31x
Cruise Vacations 3.33% 4.90x
Northeast Pennsylvania Cluster 4.92% 4.81x
Philadelphia Cluster 4.92% 4.43x
Canadian Homes 5.80% 4.36x
Colorado Cluster 3.28% 3.81x
New Jersey News Cluster 8.20% 3.75x
Party Suppliers 0.81% 3.25x
San Francisco Bay Area Cluster 3.28% 3.23x
Social & Demographic Trends 0.18% 3.13x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female