Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 169.3 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 7.03% | 3.54x |
| New York City Events Researchers | 6.49% | 3.43x |
| New York Trip Planners | 6.67% | 3.18x |
| New York Mets Fans | 5.32% | 2.96x |
| Online Grocery Shoppers | 6.40% | 2.87x |
| Burger Enthusiast | 1.62% | 2.86x |
| New York Knicks Fans | 5.23% | 2.76x |
| Northeastern Voters | 5.14% | 2.75x |
| Restaurant Menu Researchers | 4.51% | 2.68x |
| Broadway Fans | 4.69% | 2.65x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.13% | 47.67x |
| Everlane | 1.11% | 45.83x |
| Hugo Boss | 16.90% | 24.55x |
| Intermix | 3.53% | 21.60x |
| Calvin Klein | 1.79% | 21.05x |
| H&M | 25.28% | 20.86x |
| Topshop | 1.79% | 20.68x |
| Uniqlo | 6.57% | 20.54x |
| Zara | 8.28% | 17.63x |
| Anthropologie | 4.54% | 16.83x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.61% | 7.73x |
| New York City Real Estate Research Cluster | 2.80% | 7.18x |
| NYC Tourist Attractions | 2.98% | 5.93x |
| Institutional Investing | 0.36% | 5.87x |
| New York City Family & Activity Cluster | 4.06% | 5.21x |
| Retail Industry News | 0.27% | 4.87x |
| Job Interview Process | 0.27% | 4.56x |
| Mobile Industry Information | 0.36% | 4.48x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.17% | 4.41x |
| Caribbean Vacation | 0.72% | 4.27x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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