Dstillery Audiences

KMART

Audience Size: 170.5 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 170.5 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 1.55% 1.91x
Republicans 1.48% 1.79x
Northeastern Voters 1.80% 1.66x
Mid-Range Grocery Shoppers 1.95% 1.55x
New York Rangers Fans 1.45% 1.50x
Caribbean Trip Planners 1.77% 1.50x
New York Trip Planners 1.95% 1.49x
Beard Care Shoppers 1.48% 1.49x
Boston Bruins Fans 1.43% 1.49x
Discount Big Box Shoppers 1.04% 1.42x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Hugo Boss.

Location Composition Index
Hugo Boss 1.09% 12.00x
Club Monaco 1.05% 11.59x
Intermix 0.61% 11.50x
Levi Strauss 0.80% 11.18x
Old Navy 4.83% 10.97x
American Apparel 1.73% 10.19x
Lane Bryant 3.33% 10.14x
H&M 2.33% 9.61x
Zara 1.54% 9.33x
Uniqlo 0.71% 9.12x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 1.11% 6.28x
Northeast Pennsylvania Cluster 1.68% 3.40x
New York City Family & Activity Cluster 1.21% 2.58x
Delaware Cluster 0.47% 2.46x
New York City Education & News Cluster 0.94% 2.19x
Central Pennsylvania Cluster 1.58% 2.15x
North Dakota Cluster 0.54% 2.14x
NYC Tourist Attractions 1.21% 2.03x
New York City Real Estate Research Cluster 0.62% 1.96x
Broadway Information 0.47% 1.89x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female