Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is Remdesivir Information Researchers.
| Interest | Composition | Index |
| Remdesivir Information Researchers | 6.56% | 6.52x |
| Chloroquine Information Researchers | 4.92% | 4.19x |
| San Diego Activities Researchers | 6.15% | 4.15x |
| New York Trip Planners | 6.56% | 3.87x |
| School Closings Updates Readers | 3.28% | 3.78x |
| New York City Events Researchers | 4.92% | 3.76x |
| Supply Chain Professionals | 6.56% | 3.49x |
| Big East Fans | 7.25% | 3.47x |
| Conservative Think Tank Readers | 6.56% | 3.45x |
| Cricket Enthusiasts | 4.92% | 3.34x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Curious about what else the Kmart audience is interested in?
Sign Up
APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is H&M.
| Location | Composition | Index |
| H&M | 6.63% | 19.85x |
| Zara | 1.36% | 17.92x |
| Coach | 3.23% | 12.70x |
| The North Face | 0.94% | 10.65x |
| Gap | 5.10% | 9.41x |
| American Apparel | 1.02% | 9.35x |
| Patagonia | 0.51% | 9.33x |
| Hugo Boss | 1.02% | 9.08x |
| Armani | 0.60% | 8.60x |
| Columbia | 0.60% | 7.72x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Want to find more of the Kmart audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 4.92% | 5.31x |
| Cruise Vacations | 3.33% | 4.90x |
| Northeast Pennsylvania Cluster | 4.92% | 4.81x |
| Philadelphia Cluster | 4.92% | 4.43x |
| Canadian Homes | 5.80% | 4.36x |
| Colorado Cluster | 3.28% | 3.81x |
| New Jersey News Cluster | 8.20% | 3.75x |
| Party Suppliers | 0.81% | 3.25x |
| San Francisco Bay Area Cluster | 3.28% | 3.23x |
| Social & Demographic Trends | 0.18% | 3.13x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Want to see more of the Content Affinities the Kmart audience visits?
Sign Up
DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Kmart audience?
Sign Up