Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 19.8 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.00% | 4.95x |
| Gin Enthusiasts | 2.67% | 4.48x |
| Home Heating and Cooling Researchers | 3.33% | 4.16x |
| Automotive Racing Enthusiasts | 4.67% | 3.98x |
| Telemedicine Content Readers | 1.33% | 3.91x |
| DIYers | 3.33% | 3.91x |
| College Students | 2.67% | 3.73x |
| Pantry Recipes Researchers | 1.33% | 3.68x |
| Competitive Sports Participants | 2.00% | 3.49x |
| Boston Bruins Fans | 4.00% | 3.49x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.24% | 6.19x |
| Intermix | 0.34% | 3.86x |
| Columbia | 1.09% | 3.81x |
| The North Face | 1.90% | 3.77x |
| Calvin Klein | 0.24% | 3.63x |
| LL Bean | 0.68% | 3.48x |
| Patagonia | 0.65% | 3.34x |
| H&M | 5.50% | 3.17x |
| Uniqlo | 0.68% | 3.07x |
| Club Monaco | 0.51% | 2.98x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is Auto Enthusiast Information Researchers.
| Content Affinity | Composition | Index |
| Auto Enthusiast Information Researchers | 2.00% | 5.80x |
| Motorcycles & Snowmobiles | 2.00% | 3.69x |
| Stay at Home Mom | 2.67% | 3.67x |
| Philadelphia Cluster | 2.67% | 3.63x |
| Car Enthusiasts | 1.33% | 3.60x |
| New York City Family & Activity Cluster | 2.00% | 3.47x |
| Northeast Pennsylvania Cluster | 2.00% | 3.45x |
| Social & Demographic Trends | 0.18% | 3.13x |
| Sports News & Apparel | 2.67% | 2.83x |
| Women Shoppers | 1.21% | 2.82x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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