Dstillery Audiences

KMART

Audience Size: 276.3 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 276.3 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 3.55% 2.45x
New York City Events Researchers 3.31% 2.29x
New York Trip Planners 3.59% 2.17x
Sports Memorabilia Shoppers 2.60% 2.10x
New York Mets Fans 2.17% 2.07x
Stay-at-Home Parents 3.39% 2.05x
Cape Cod News Readers 2.29% 2.04x
Broadway Fans 2.52% 1.95x
Republicans 1.81% 1.91x
Northeastern Voters 2.25% 1.90x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.

Location Composition Index
Everlane 0.74% 51.83x
Supreme 0.71% 21.14x
Intermix 2.26% 19.22x
Levi Strauss 2.76% 18.35x
H&M 12.01% 17.10x
Club Monaco 1.90% 15.15x
Hugo Boss 5.86% 14.71x
Uniqlo 2.41% 13.14x
Topshop 0.24% 13.11x
Zara 4.81% 13.06x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.84% 4.02x
New York City Family & Activity Cluster 2.40% 3.66x
New York City Real Estate Research Cluster 1.58% 3.41x
Central Pennsylvania Cluster 1.89% 2.15x
Boston Cluster 3.59% 1.66x
New Jersey News Cluster 2.29% 1.60x
Los Angeles News 2.13% 1.56x
Connecticut News 2.09% 1.54x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 4.57% 1.42x
Furniture Shopping 2.56% 1.35x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male