Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 216.7 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.92% | 3.43x |
| New York Rangers Fans | 4.93% | 3.13x |
| New York Mets Fans | 4.49% | 2.96x |
| Ballet Enthusiasts | 5.81% | 2.92x |
| New York Trip Planners | 6.42% | 2.75x |
| Online Grocery Shoppers | 6.31% | 2.74x |
| Broadway Fans | 5.09% | 2.63x |
| Northeastern Voters | 4.49% | 2.61x |
| Sports Memorabilia Shoppers | 4.32% | 2.45x |
| Restaurant Menu Researchers | 4.10% | 2.42x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.88% | 46.77x |
| Supreme | 0.87% | 29.93x |
| H&M | 18.98% | 18.79x |
| Intermix | 2.68% | 17.78x |
| Hugo Boss | 8.45% | 16.66x |
| Uniqlo | 3.72% | 15.26x |
| Calvin Klein | 1.43% | 14.82x |
| Topshop | 0.84% | 14.13x |
| Zara | 5.77% | 13.99x |
| Levi Strauss | 3.89% | 13.90x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.04% | 46.10x |
| Canada News | 0.04% | 42.88x |
| Sports - Skiing, Snowboarding | 0.02% | 21.42x |
| Local & Travel England - North Midlands | 0.04% | 20.94x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 19.17x |
| ISPs & Local Services | 0.06% | 17.07x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 16.32x |
| Barcode Site & App Users | 0.05% | 14.76x |
| Quinceanera Planning | 0.05% | 14.32x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.11% | 14.07x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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