Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 183.7 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 1.55% | 2.46x |
| Online Grocery Shoppers | 5.54% | 2.12x |
| New York Mets Fans | 3.93% | 1.97x |
| New York Knicks Fans | 4.19% | 1.96x |
| Northeastern Voters | 4.19% | 1.96x |
| New York Trip Planners | 4.96% | 1.90x |
| Stay-at-Home Parents | 5.28% | 1.90x |
| Ballet Enthusiasts | 4.51% | 1.80x |
| Real Estate Decision Makers | 4.44% | 1.78x |
| New York City Events Researchers | 4.31% | 1.78x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.94% | 43.29x |
| Supreme | 1.01% | 38.78x |
| Hugo Boss | 14.81% | 23.41x |
| H&M | 23.13% | 20.27x |
| Intermix | 3.04% | 18.99x |
| Uniqlo | 5.40% | 18.95x |
| Calvin Klein | 1.52% | 17.65x |
| Topshop | 1.46% | 17.46x |
| Zara | 7.11% | 16.37x |
| American Apparel | 8.51% | 14.45x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.06% | 4.89x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.17% | 4.41x |
| New York City Family & Activity Cluster | 3.80% | 3.99x |
| Holiday Gifts | 0.13% | 3.87x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.13% | 3.80x |
| New York City Real Estate Research Cluster | 2.12% | 3.80x |
| French News & Gossip Cluster | 0.13% | 3.78x |
| Shopping Catalogs | 0.39% | 3.66x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.13% | 3.46x |
| Apartment & Community Real Estate Researchers | 0.08% | 3.33x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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