Dstillery Audiences

KMART

Audience Size: 183.7 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 183.7 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 1.55% 2.46x
Online Grocery Shoppers 5.54% 2.12x
New York Mets Fans 3.93% 1.97x
New York Knicks Fans 4.19% 1.96x
Northeastern Voters 4.19% 1.96x
New York Trip Planners 4.96% 1.90x
Stay-at-Home Parents 5.28% 1.90x
Ballet Enthusiasts 4.51% 1.80x
Real Estate Decision Makers 4.44% 1.78x
New York City Events Researchers 4.31% 1.78x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.

Location Composition Index
Everlane 0.94% 43.29x
Supreme 1.01% 38.78x
Hugo Boss 14.81% 23.41x
H&M 23.13% 20.27x
Intermix 3.04% 18.99x
Uniqlo 5.40% 18.95x
Calvin Klein 1.52% 17.65x
Topshop 1.46% 17.46x
Zara 7.11% 16.37x
American Apparel 8.51% 14.45x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.06% 4.89x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.17% 4.41x
New York City Family & Activity Cluster 3.80% 3.99x
Holiday Gifts 0.13% 3.87x
Assorted Topics (Business Support ToolsForm Templates) 0.13% 3.80x
New York City Real Estate Research Cluster 2.12% 3.80x
French News & Gossip Cluster 0.13% 3.78x
Shopping Catalogs 0.39% 3.66x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 3.46x
Apartment & Community Real Estate Researchers 0.08% 3.33x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male