Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 227.9 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.10% | 2.11x |
| Penn State Nittany Lions Fans | 1.86% | 2.10x |
| New York Rangers Fans | 2.29% | 2.10x |
| New York Trip Planners | 3.12% | 2.07x |
| Ballet Enthusiasts | 2.96% | 1.98x |
| Republicans | 1.93% | 1.97x |
| Online Grocery Shoppers | 5.77% | 1.96x |
| Northeastern Voters | 2.27% | 1.90x |
| Restaurant Menu Researchers | 2.41% | 1.83x |
| Stay-at-Home Parents | 2.91% | 1.82x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.52% | 48.79x |
| Intermix | 1.84% | 18.83x |
| Supreme | 0.47% | 17.13x |
| Levi Strauss | 1.99% | 15.22x |
| Club Monaco | 1.60% | 13.25x |
| Hugo Boss | 3.18% | 12.66x |
| H&M | 5.64% | 12.19x |
| Uniqlo | 1.75% | 11.77x |
| American Apparel | 4.33% | 11.72x |
| Old Navy | 9.07% | 11.57x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 0.91% | 4.43x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.17% | 3.72x |
| New York City Education & News Cluster | 1.74% | 3.66x |
| New York City Real Estate Research Cluster | 1.43% | 3.63x |
| NYC Tourist Attractions | 2.19% | 3.32x |
| Law School Research Cluster | 0.12% | 3.22x |
| Brazil & Portugal News | 0.14% | 3.09x |
| Perfume, Makeup & Cosmetics | 0.24% | 2.84x |
| Northeast Pennsylvania Cluster | 1.53% | 2.81x |
| Central Pennsylvania Cluster | 2.27% | 2.79x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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