Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 43.8 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 8.00% | 4.52x |
| Food Bank Researchers | 2.67% | 3.63x |
| Office Reopening Researchers | 2.67% | 3.38x |
| Tax Filers | 5.33% | 3.19x |
| Identity Theft Protection Researchers | 4.00% | 3.02x |
| New York Mets Fans | 5.33% | 2.92x |
| South West State Fair Visitors | 8.00% | 2.86x |
| Readers of Hispanic Content | 5.33% | 2.77x |
| Mid-Prestige Luxury Sedan Auto Intenders | 3.66% | 2.75x |
| Online Thesaurus Users | 6.67% | 2.75x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.48% | 47.33x |
| Topshop | 1.05% | 41.71x |
| H&M | 25.83% | 37.40x |
| Uniqlo | 4.09% | 27.24x |
| Intermix | 1.71% | 26.33x |
| Saint Laurent Paris | 1.71% | 22.54x |
| Hugo Boss | 7.17% | 20.91x |
| Zara | 5.19% | 20.46x |
| Calvin Klein | 0.82% | 19.76x |
| American Apparel | 5.80% | 19.29x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 4.00% | 5.87x |
| Custom Printing | 0.70% | 5.15x |
| New York City Family & Activity Cluster | 4.00% | 4.92x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 2.67% | 3.97x |
| Assorted Topics (Events, Tickets, Fitness) | 2.67% | 3.83x |
| Indiana News & Business Cluster | 6.67% | 3.71x |
| Spain News | 2.67% | 3.34x |
| Poetry Fans | 4.00% | 3.32x |
| San Francisco Bay Area Cluster | 2.67% | 3.28x |
| Wedding Planning | 1.64% | 3.28x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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