Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 102.5 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.10% | 3.70x |
| Commercial Contractors & Designers | 4.92% | 3.52x |
| Yale University Fans | 4.10% | 3.48x |
| Readers of Italian Content | 4.10% | 3.42x |
| Trendy Shoe Shoppers | 4.10% | 3.31x |
| Crypto Market Investors | 4.92% | 3.16x |
| Restaurant Menu Researchers | 4.10% | 3.13x |
| Caribbean Trip Planners | 4.92% | 3.07x |
| Italian Mens National Soccer Team Fans | 4.10% | 3.06x |
| New York Trip Planners | 4.10% | 3.01x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.05% | 64.17x |
| Supreme | 0.97% | 56.03x |
| Topshop | 1.65% | 31.98x |
| Intermix | 2.82% | 26.74x |
| H&M | 26.26% | 26.20x |
| Uniqlo | 6.37% | 25.77x |
| Calvin Klein | 1.66% | 24.84x |
| Hugo Boss | 13.54% | 24.09x |
| Zara | 8.09% | 20.85x |
| Saint Laurent Paris | 2.60% | 20.70x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 4.10% | 6.73x |
| New England Universities | 1.21% | 5.42x |
| Custom Printing | 0.70% | 5.15x |
| Hockey | 2.46% | 5.09x |
| Smart Travel | 1.21% | 4.04x |
| Consumer Packaged Goods | 1.64% | 3.80x |
| Wine, Liquor & Mixology | 1.64% | 3.74x |
| Equestrian Cluster | 0.70% | 3.55x |
| Live Music | 1.64% | 3.51x |
| Boating & Yachts | 2.46% | 3.41x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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DEMOGRAPHICS
The Kmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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