Dstillery Audiences

KMART

Audience Size: 227.9 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 227.9 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.10% 2.11x
Penn State Nittany Lions Fans 1.86% 2.10x
New York Rangers Fans 2.29% 2.10x
New York Trip Planners 3.12% 2.07x
Ballet Enthusiasts 2.96% 1.98x
Republicans 1.93% 1.97x
Online Grocery Shoppers 5.77% 1.96x
Northeastern Voters 2.27% 1.90x
Restaurant Menu Researchers 2.41% 1.83x
Stay-at-Home Parents 2.91% 1.82x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.

Location Composition Index
Everlane 0.52% 48.79x
Intermix 1.84% 18.83x
Supreme 0.47% 17.13x
Levi Strauss 1.99% 15.22x
Club Monaco 1.60% 13.25x
Hugo Boss 3.18% 12.66x
H&M 5.64% 12.19x
Uniqlo 1.75% 11.77x
American Apparel 4.33% 11.72x
Old Navy 9.07% 11.57x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 0.91% 4.43x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.17% 3.72x
New York City Education & News Cluster 1.74% 3.66x
New York City Real Estate Research Cluster 1.43% 3.63x
NYC Tourist Attractions 2.19% 3.32x
Law School Research Cluster 0.12% 3.22x
Brazil & Portugal News 0.14% 3.09x
Perfume, Makeup & Cosmetics 0.24% 2.84x
Northeast Pennsylvania Cluster 1.53% 2.81x
Central Pennsylvania Cluster 2.27% 2.79x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female