Dstillery Audiences

KMART

Audience Size: 216.7 Thousand Devices

Explore the Kmart Audience

Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 216.7 thousand unique devices whose actions qualify for the Kmart audience.

Dstillery Crafted Audiences

INTERESTS

The Kmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kmart audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.92% 3.43x
New York Rangers Fans 4.93% 3.13x
New York Mets Fans 4.49% 2.96x
Ballet Enthusiasts 5.81% 2.92x
New York Trip Planners 6.42% 2.75x
Online Grocery Shoppers 6.31% 2.74x
Broadway Fans 5.09% 2.63x
Northeastern Voters 4.49% 2.61x
Sports Memorabilia Shoppers 4.32% 2.45x
Restaurant Menu Researchers 4.10% 2.42x
Composition Percentage: The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kmart audience is Everlane.

Location Composition Index
Everlane 0.88% 46.77x
Supreme 0.87% 29.93x
H&M 18.98% 18.79x
Intermix 2.68% 17.78x
Hugo Boss 8.45% 16.66x
Uniqlo 3.72% 15.26x
Calvin Klein 1.43% 14.82x
Topshop 0.84% 14.13x
Zara 5.77% 13.99x
Levi Strauss 3.89% 13.90x
Composition Percentage: The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kmart audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.04% 46.10x
Canada News 0.04% 42.88x
Sports - Skiing, Snowboarding 0.02% 21.42x
Local & Travel England - North Midlands 0.04% 20.94x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 19.17x
ISPs & Local Services 0.06% 17.07x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 16.32x
Barcode Site & App Users 0.05% 14.76x
Quinceanera Planning 0.05% 14.32x
Assorted Topics (Cooking, Games, Viral Media) 0.11% 14.07x
Composition Percentage: The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male