Explore the Kmart Audience
Below you'll find more information about the Kmart audience, broken down in different categories based on their digital and physical behaviors. These are 114.8 thousand unique devices whose actions qualify for the Kmart audience.
INTERESTS
The Kmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kmart audience is Republicans.
| Interest | Composition | Index |
| Republicans | 1.70% | 2.03x |
| New York Trip Planners | 2.62% | 1.99x |
| Northeastern Voters | 1.94% | 1.79x |
| Online Grocery Shoppers | 4.35% | 1.71x |
| Stay-at-Home Parents | 2.25% | 1.69x |
| Broadway Fans | 1.52% | 1.64x |
| Readers of Portuguese Content | 1.68% | 1.55x |
| Shared Work Space Researchers | 1.23% | 1.50x |
| United Arab Emirates Trip Planners | 1.42% | 1.50x |
| Boston Trip Planners | 1.21% | 1.50x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Interest attribute.
Index: A comparison of the Kmart audience to the internet population.
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APPAREL RETAILERS
The Kmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kmart audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.90% | 8.56x |
| Lululemon | 0.50% | 6.85x |
| Michael Kors | 0.66% | 5.53x |
| Patagonia | 0.30% | 4.95x |
| Banana Republic | 2.43% | 4.74x |
| J. Crew | 1.91% | 4.48x |
| REI | 1.81% | 3.88x |
| LL Bean | 0.18% | 3.87x |
| Brooks Brothers | 1.76% | 3.81x |
| The North Face | 0.97% | 3.75x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Location attribute.
Index: A comparison of the Kmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kmart audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 0.81% | 5.11x |
| Northeast Pennsylvania Cluster | 1.47% | 2.81x |
| New York City Real Estate Research Cluster | 0.81% | 2.69x |
| West Virginia News | 0.66% | 2.68x |
| NYC Tourist Attractions | 1.55% | 2.68x |
| New York City Education & News Cluster | 1.18% | 2.62x |
| New York City Family & Activity Cluster | 1.07% | 2.38x |
| Central Pennsylvania Cluster | 1.73% | 2.35x |
| Fashion Cluster | 0.92% | 2.14x |
| Delaware Cluster | 0.42% | 2.10x |
Composition Percentage:
The overlap percentage between the Kmart audience and the Content Affinity attribute.
Index: A comparison of the Kmart audience to the internet population.
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