Dstillery Audiences

KNIGHTS INN

Audience Size: 354 Thousand Devices

Explore the Knights Inn Audience

Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 354 thousand unique devices whose actions qualify for the Knights Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Knights Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knights Inn audience is Florida Gators Fans.

Interest Composition Index
Florida Gators Fans 1.78% 1.78x
Truck Shoppers 2.07% 1.62x
Quads and ATV Enthusiasts 1.99% 1.59x
Tractor Shoppers 1.78% 1.55x
Dirt Bike Enthusiasts 2.10% 1.52x
Hard Rock Hotel & Casino Trip Planners 1.85% 1.50x
Off Road Accessories Enthusiasts 1.85% 1.48x
Farming Simulator Video Game Fans 1.70% 1.47x
Auto Body Shoppers 1.99% 1.45x
Gun Rights Advocates 1.70% 1.44x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knights Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knights Inn audience is Belk.

Location Composition Index
Belk 1.63% 7.11x
Aeropostale 2.69% 6.10x
Ralph Lauren 0.76% 5.49x
Express Outlets 0.52% 5.45x
Brooks Brothers 2.82% 5.31x
Michael Kors 1.64% 5.15x
Charlotte Russe 1.63% 5.13x
The Childrens Place 4.16% 5.13x
Columbia 0.90% 5.09x
Carhartt 10.82% 5.03x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knights Inn audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 1.67% 2.16x
Florida Local News Cluster 2.54% 1.55x
Car Forums 2.21% 1.44x
Florida Jacksonville & Orlando Cluster 1.96% 1.42x
Virginia News 1.56% 1.35x
Hip-Hop Enthusiast 3.12% 1.27x
Gossip & Rumors 1.56% 1.24x
African American Celebrity Gossip 4.17% 1.12x
People Search 1.56% 1.12x
Song Lyrics & Sheet Music 1.52% 1.12x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knights Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female