Dstillery Audiences

KNIGHTS INN

Audience Size: 349.2 Thousand Devices

Explore the Knights Inn Audience

Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 349.2 thousand unique devices whose actions qualify for the Knights Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Knights Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knights Inn audience is Dodge Vehicle Shoppers.

Interest Composition Index
Dodge Vehicle Shoppers 3.64% 1.53x
Automotive Service Professionals 3.04% 1.52x
Xtreme Sports Fans 3.14% 1.51x
Truck Drivers 2.99% 1.43x
Essential Oils Enthusiasts 0.16% 1.43x
Farming Simulator Video Game Fans 3.64% 1.42x
North Midwest State Fair Visitors 3.29% 1.39x
Gun Rights Advocates 3.44% 1.39x
Off Road Accessories Enthusiasts 3.34% 1.38x
Detroit Tigers Fans 2.94% 1.37x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knights Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knights Inn audience is Belk.

Location Composition Index
Belk 1.19% 5.09x
Express Outlets 0.86% 4.35x
Aeropostale 4.32% 4.18x
Charlotte Russe 3.50% 4.14x
Journeys 4.20% 4.04x
Gymboree 3.63% 4.02x
Buckle 4.42% 3.94x
Hollister 3.20% 3.94x
Columbia 1.06% 3.88x
Ralph Lauren 1.00% 3.87x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knights Inn audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.40% 4.15x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.14% 3.53x
South Dakota Cluster 1.15% 3.36x
Trucks 0.60% 3.19x
International Travel 0.10% 2.91x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 2.75x
Canadian Auto 0.15% 2.56x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 2.34x
Alternative Movie Streaming 0.10% 2.33x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.20% 2.25x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knights Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female