Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 135.5 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.29% | 2.50x |
| Penn State Nittany Lions Fans | 2.34% | 2.09x |
| Oregon Trip Planners | 3.51% | 2.03x |
| Pennsylvania County and Local Fair Visitors | 3.80% | 1.82x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.15% | 1.66x |
| Dog Food Researchers | 2.05% | 1.65x |
| Florida Atlantic Coast Trip Planners | 3.65% | 1.59x |
| COVID Symptoms Researchers | 1.32% | 1.59x |
| Oregon County and Local Fair Visitors | 3.80% | 1.59x |
| Tahoe Skiers and Snowboarders | 2.49% | 1.58x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Maurices.
| Location | Composition | Index |
| Maurices | 10.24% | 2.16x |
| Carhartt | 40.33% | 1.98x |
| Aeropostale | 5.71% | 1.90x |
| Dressbarn | 4.45% | 1.85x |
| Buckle | 6.29% | 1.82x |
| Journeys | 8.69% | 1.80x |
| Mens Wearhouse | 7.45% | 1.76x |
| The Childrens Place | 7.81% | 1.75x |
| Columbia | 0.56% | 1.73x |
| Victoria's Secret | 8.89% | 1.73x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Charity Walks.
| Content Affinity | Composition | Index |
| Charity Walks | 0.33% | 3.89x |
| Audio Clips & Sound Effects | 0.13% | 3.87x |
| Dermatology | 0.23% | 3.05x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.34% | 2.95x |
| Online Games | 0.29% | 2.94x |
| Electronic Accessories | 0.31% | 2.84x |
| Science Education & Resources | 0.31% | 2.78x |
| Woodwork | 0.31% | 2.69x |
| Website Launchers | 0.16% | 2.67x |
| Trucking | 0.31% | 2.65x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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