Dstillery Audiences

KNIGHTS INN

Audience Size: 42.1 Thousand Devices

Explore the Knights Inn Audience

Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 42.1 thousand unique devices whose actions qualify for the Knights Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Knights Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knights Inn audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 4.87% 3.30x
Big Box Store Jewelry Sale Shoppers 0.71% 3.25x
Online Home Decor Shoppers 0.74% 2.90x
Detroit Trip Planners 3.69% 2.87x
Michigan County and Local Fair Visitors 7.83% 2.87x
Realtors & Real Estate Researchers 1.18% 2.64x
Midwestern Voters 5.32% 2.52x
Orlando Activities Researchers 0.30% 2.35x
Mother's Day Celebrators 1.77% 2.31x
Home Buyers 1.33% 2.29x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knights Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knights Inn audience is Everlane.

Location Composition Index
Everlane 0.03% 3.50x
Calvin Klein 0.05% 3.46x
Express Outlets 0.26% 3.24x
Maurices 2.73% 3.11x
Belk 0.44% 2.83x
Carhartt 8.92% 2.67x
Express 1.53% 2.65x
Lane Bryant 1.07% 2.64x
REI 0.26% 2.63x
The Childrens Place 1.48% 2.57x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knights Inn audience is Detroit News.

Content Affinity Composition Index
Detroit News 4.43% 5.85x
South Dakota Cluster 1.33% 4.78x
Audio Clips & Sound Effects 0.13% 3.87x
Fishing 0.30% 3.25x
Nature & Wildlife 0.47% 3.10x
New Jersey Travel Location Cluster 0.47% 3.09x
Weight Loss & Nutrition Assistance Researchers 0.94% 3.06x
Dermatology 0.23% 3.05x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.34% 2.95x
Michigan Cluster 5.76% 2.91x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knights Inn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female