
Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 45.7 thousand unique devices whose actions qualify for the Knights Inn audience.

INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is Louisiana State University Tigers Fans.
Interest | Composition | Index |
Louisiana State University Tigers Fans | 4.96% | 4.66x |
Louisville Cardinals Fans | 4.96% | 4.36x |
Kentucky Wildcats Fans | 4.96% | 4.36x |
NCAA Fans | 4.13% | 4.26x |
Arkansas Razorbacks Fans | 5.79% | 4.26x |
Texas Longhorn Fans | 5.79% | 4.24x |
Commercial Truck Researchers | 4.96% | 3.99x |
Celebrity Gossip Fans | 3.31% | 3.93x |
Gonzaga Bulldogs Fans | 4.13% | 3.81x |
Readers of Jamaican Content | 3.31% | 3.80x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Tommy Bahama.
Location | Composition | Index |
Tommy Bahama | 0.69% | 6.05x |
Club Monaco | 0.21% | 5.36x |
Free People | 0.76% | 5.00x |
Buckle | 3.93% | 4.68x |
Maurices | 6.47% | 4.64x |
Zumiez | 2.96% | 4.59x |
Gymboree | 2.69% | 4.47x |
Abercrombie & Fitch | 0.24% | 4.45x |
Gap | 3.10% | 4.32x |
Kate Spade | 1.03% | 4.26x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Arkansas News.
Content Affinity | Composition | Index |
Arkansas News | 5.79% | 13.84x |
Mississippi News | 2.48% | 5.76x |
Wisconsin Travel & Tourism Cluster | 3.31% | 5.36x |
Wisconsin Local Research Cluster | 2.48% | 4.63x |
Assorted Topics (Viral Media, Paid Traffic) | 2.48% | 4.49x |
Audio Clips & Sound Effects | 0.13% | 3.87x |
Northeast Pennsylvania Cluster | 1.65% | 3.86x |
Central Pennsylvania Cluster | 4.13% | 3.58x |
Texas News | 2.48% | 3.53x |
Wisconsin Universities | 1.65% | 3.43x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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