Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 112.2 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is New Orleans Trip Planners.
| Interest | Composition | Index |
| New Orleans Trip Planners | 1.65% | 1.89x |
| South Atlantic Voters | 1.99% | 1.71x |
| Louisiana Trip Planners | 1.77% | 1.70x |
| Florida Gators Fans | 1.68% | 1.69x |
| Auto Body Shoppers | 1.90% | 1.67x |
| New Orleans Saints Fans | 1.65% | 1.66x |
| Florida Atlantic Coast Trip Planners | 1.99% | 1.64x |
| Hard Rock Hotel & Casino Trip Planners | 1.93% | 1.60x |
| Florida Gulf Coast Travel Researchers | 1.93% | 1.57x |
| Family Halloween Party Planners | 1.74% | 1.56x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 1.84% | 6.53x |
| Hugo Boss | 0.57% | 6.08x |
| Ralph Lauren | 0.40% | 6.07x |
| Belk | 0.86% | 5.87x |
| Saint Laurent Paris | 0.32% | 5.55x |
| Michael Kors | 0.78% | 5.52x |
| American Apparel | 0.94% | 5.49x |
| Old Navy | 2.36% | 5.29x |
| Dressbarn | 1.56% | 5.16x |
| Zumiez | 1.22% | 5.12x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes).
| Content Affinity | Composition | Index |
| Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) | 0.50% | 2.78x |
| Florida Naples News Cluster | 0.81% | 2.37x |
| Savannah Georgia News | 0.37% | 2.35x |
| Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.44% | 2.31x |
| New Orleans Cluster | 2.11% | 2.30x |
| Apartment Hunting | 0.37% | 2.20x |
| RPG Games | 0.65% | 2.15x |
| Niche Dating Websites | 0.34% | 2.08x |
| Nursing | 0.59% | 1.99x |
| Insurance Cluster | 0.31% | 1.97x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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