Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 101.7 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is Summer Festivals and Fairs Visitors.
| Interest | Composition | Index |
| Summer Festivals and Fairs Visitors | 4.32% | 1.96x |
| Healthy Diet Recipe Researchers | 2.38% | 1.87x |
| Deodorant Shoppers | 3.87% | 1.85x |
| Texas State Fairs | 5.06% | 1.83x |
| South State Fair Visitors | 5.95% | 1.76x |
| Texas Energy Providers | 3.72% | 1.69x |
| Michigan County and Local Fair Visitors | 4.76% | 1.66x |
| Austin Trip Planners | 3.72% | 1.65x |
| Sustainable Food Researchers | 3.57% | 1.65x |
| Arizona Trip Planners | 3.57% | 1.64x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.04% | 3.19x |
| Joe's Jeans | 0.07% | 2.41x |
| Maurices | 6.67% | 2.12x |
| Carhartt | 30.29% | 1.92x |
| Tommy Bahama | 0.58% | 1.76x |
| American Eagle Outfitters | 3.11% | 1.76x |
| Journeys | 5.22% | 1.76x |
| Club Monaco | 0.21% | 1.73x |
| Dressbarn | 2.68% | 1.73x |
| The Childrens Place | 4.80% | 1.73x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.60% | 4.66x |
| Audio Clips & Sound Effects | 0.13% | 3.87x |
| Mommy Bloggers | 1.04% | 3.66x |
| Charity Walks | 0.30% | 3.48x |
| West Virginia News | 1.93% | 3.27x |
| Northern Texas Cluster | 2.53% | 3.07x |
| Dermatology | 0.23% | 3.05x |
| Fishing | 0.44% | 3.04x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.34% | 2.95x |
| Low Carb Diets | 0.45% | 2.93x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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