Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 310.8 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.93% | 1.70x |
| Ohio County and Local Fair Visitors | 4.23% | 1.63x |
| Business Accounting Software Researchers | 2.60% | 1.58x |
| Cable TV Shoppers | 3.34% | 1.58x |
| Iowa County and Local Fair Visitors | 3.64% | 1.54x |
| Diesel Vehicle Shoppers | 3.34% | 1.51x |
| Crochet Enthusiasts | 3.04% | 1.49x |
| Cabin Rental Researchers | 3.71% | 1.49x |
| Colombia Trip Planners | 3.19% | 1.47x |
| Xtreme Sports Fans | 2.89% | 1.45x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.32% | 5.01x |
| Charlotte Russe | 3.81% | 4.36x |
| Aeropostale | 5.20% | 4.14x |
| Gymboree | 4.32% | 4.04x |
| Express Outlets | 0.84% | 3.96x |
| Columbia | 1.08% | 3.93x |
| Journeys | 5.28% | 3.92x |
| Buckle | 4.43% | 3.92x |
| Hollister | 3.55% | 3.87x |
| Levi Strauss | 1.07% | 3.86x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 1.48% | 3.90x |
| Memphis News | 0.37% | 3.24x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.15% | 2.93x |
| Savannah Georgia News | 1.34% | 2.81x |
| Electronic Cabling | 0.12% | 2.78x |
| Bowling | 0.22% | 2.76x |
| Farming & Agriculture | 0.22% | 2.74x |
| Marijuana | 0.15% | 2.66x |
| Ancestry & Memorial Researchers | 0.59% | 2.59x |
| Eye Health & Vision | 0.30% | 2.54x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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