Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 27.4 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is Camaro Enthusiasts.
| Interest | Composition | Index |
| Camaro Enthusiasts | 7.03% | 2.85x |
| Pennsylvania County and Local Fair Visitors | 7.03% | 2.73x |
| Airstream Enthusiasts | 6.25% | 2.59x |
| Pregnancy Resources Researchers | 4.69% | 2.58x |
| COVID Vaccine Researchers | 3.91% | 2.58x |
| Aftermarket Accessories Shoppers | 6.25% | 2.53x |
| Texas Energy Providers | 6.25% | 2.53x |
| Dog Lovers | 3.66% | 2.52x |
| Drive-In Theater Enthusiasts | 7.03% | 2.52x |
| Pittsburgh Pirates Fans | 6.25% | 2.49x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.27% | 5.70x |
| Lorna Jane | 0.12% | 4.26x |
| The North Face | 0.51% | 3.82x |
| Ralph Lauren | 0.72% | 3.70x |
| Dressbarn | 2.46% | 3.61x |
| Tommy Bahama | 0.51% | 3.55x |
| Mens Wearhouse | 3.66% | 3.52x |
| Maurices | 4.82% | 3.42x |
| Belk | 1.06% | 3.38x |
| Gymboree | 2.19% | 3.31x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 4.69% | 6.34x |
| Texas University Athletics | 2.47% | 5.05x |
| Utah Cluster | 2.34% | 4.92x |
| Maine Cluster | 2.03% | 4.34x |
| Chain Restaurants | 3.66% | 4.10x |
| US Military Cluster | 2.34% | 3.90x |
| Audio Clips & Sound Effects | 0.13% | 3.87x |
| Luxury Sneakers | 1.56% | 3.83x |
| Central Pennsylvania Cluster | 8.59% | 3.75x |
| Boating & Yachts | 3.91% | 3.63x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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