Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 342.4 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.02% | 7.19x |
| Countdown to the Beach Travelers | 0.03% | 3.18x |
| Trivia Enthusiasts | 3.03% | 1.96x |
| Family Halloween Party Planners | 3.03% | 1.88x |
| Washington DC Trip Planners | 3.59% | 1.75x |
| Bible Study Researchers | 3.03% | 1.68x |
| Readers of Caribbean Content | 2.58% | 1.68x |
| Hip Hop Fans | 3.25% | 1.65x |
| Louisville Cardinals Fans | 2.80% | 1.61x |
| Kentucky Wildcats Fans | 2.80% | 1.61x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.49% | 6.27x |
| Aeropostale | 2.98% | 4.95x |
| Express Outlets | 0.68% | 4.60x |
| Carhartt | 7.19% | 4.51x |
| Michael Kors | 2.28% | 4.45x |
| Charlotte Russe | 2.33% | 4.42x |
| Ralph Lauren | 0.94% | 4.38x |
| Gymboree | 2.49% | 4.37x |
| Hollister | 2.33% | 4.27x |
| The Childrens Place | 4.57% | 4.25x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.03% | 75.36x |
| Home Décor, Furniture, & Decorating | 0.04% | 22.61x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 19.87x |
| Quebec Hunting & Outdoors Cluster | 0.03% | 14.93x |
| Environmental Conservation | 0.03% | 13.89x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 12.28x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 12.25x |
| Barcode Site & App Users | 0.03% | 11.72x |
| Decoration & Fabric | 0.02% | 10.42x |
| Saskatchewan Media & Retail Cluster | 0.03% | 9.79x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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