Dstillery Audiences

KNIGHTS INN

Audience Size: 310.8 Thousand Devices

Explore the Knights Inn Audience

Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 310.8 thousand unique devices whose actions qualify for the Knights Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Knights Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knights Inn audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.93% 1.70x
Ohio County and Local Fair Visitors 4.23% 1.63x
Business Accounting Software Researchers 2.60% 1.58x
Cable TV Shoppers 3.34% 1.58x
Iowa County and Local Fair Visitors 3.64% 1.54x
Diesel Vehicle Shoppers 3.34% 1.51x
Crochet Enthusiasts 3.04% 1.49x
Cabin Rental Researchers 3.71% 1.49x
Colombia Trip Planners 3.19% 1.47x
Xtreme Sports Fans 2.89% 1.45x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knights Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knights Inn audience is Belk.

Location Composition Index
Belk 1.32% 5.01x
Charlotte Russe 3.81% 4.36x
Aeropostale 5.20% 4.14x
Gymboree 4.32% 4.04x
Express Outlets 0.84% 3.96x
Columbia 1.08% 3.93x
Journeys 5.28% 3.92x
Buckle 4.43% 3.92x
Hollister 3.55% 3.87x
Levi Strauss 1.07% 3.86x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knights Inn audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 1.48% 3.90x
Memphis News 0.37% 3.24x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.15% 2.93x
Savannah Georgia News 1.34% 2.81x
Electronic Cabling 0.12% 2.78x
Bowling 0.22% 2.76x
Farming & Agriculture 0.22% 2.74x
Marijuana 0.15% 2.66x
Ancestry & Memorial Researchers 0.59% 2.59x
Eye Health & Vision 0.30% 2.54x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knights Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female