Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 269.6 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.17% | 1.56x |
| South Atlantic State Fair Visitors | 3.65% | 1.51x |
| Drive-In Theater Enthusiasts | 3.20% | 1.49x |
| Online Maps and Driving Directions Searchers | 2.68% | 1.44x |
| Readers of El Salvadoran Content | 2.91% | 1.43x |
| Smokie Mountain Trip Planner | 3.50% | 1.43x |
| Crossword Puzzles Players | 3.58% | 1.42x |
| Philadelphia Phillies Fans | 3.50% | 1.42x |
| Model Train Enthusiasts | 3.13% | 1.41x |
| CBD Oils Shoppers | 3.20% | 1.41x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.39% | 4.82x |
| Charlotte Russe | 2.97% | 4.59x |
| Carhartt | 16.25% | 4.19x |
| Aeropostale | 5.91% | 4.17x |
| Levi Strauss | 0.73% | 4.14x |
| Mens Wearhouse | 6.95% | 4.09x |
| Hollister | 4.30% | 4.03x |
| Express Outlets | 0.89% | 3.95x |
| Buckle | 4.86% | 3.95x |
| Dressbarn | 3.58% | 3.94x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Bowling.
| Content Affinity | Composition | Index |
| Bowling | 0.37% | 5.24x |
| Telescopes | 0.22% | 4.99x |
| South Dakota Cluster | 1.42% | 4.45x |
| Celebrity Gossip | 0.37% | 3.90x |
| Audio Clips & Sound Effects | 0.13% | 3.87x |
| Roleplay & Fantasy Games | 0.12% | 3.58x |
| Construction Apparel | 0.22% | 3.39x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.11% | 3.29x |
| Memphis News | 0.30% | 2.94x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.22% | 2.70x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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