Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 349.2 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is Dodge Vehicle Shoppers.
| Interest | Composition | Index |
| Dodge Vehicle Shoppers | 3.64% | 1.53x |
| Automotive Service Professionals | 3.04% | 1.52x |
| Xtreme Sports Fans | 3.14% | 1.51x |
| Truck Drivers | 2.99% | 1.43x |
| Essential Oils Enthusiasts | 0.16% | 1.43x |
| Farming Simulator Video Game Fans | 3.64% | 1.42x |
| North Midwest State Fair Visitors | 3.29% | 1.39x |
| Gun Rights Advocates | 3.44% | 1.39x |
| Off Road Accessories Enthusiasts | 3.34% | 1.38x |
| Detroit Tigers Fans | 2.94% | 1.37x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.19% | 5.09x |
| Express Outlets | 0.86% | 4.35x |
| Aeropostale | 4.32% | 4.18x |
| Charlotte Russe | 3.50% | 4.14x |
| Journeys | 4.20% | 4.04x |
| Gymboree | 3.63% | 4.02x |
| Buckle | 4.42% | 3.94x |
| Hollister | 3.20% | 3.94x |
| Columbia | 1.06% | 3.88x |
| Ralph Lauren | 1.00% | 3.87x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.40% | 4.15x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.14% | 3.53x |
| South Dakota Cluster | 1.15% | 3.36x |
| Trucks | 0.60% | 3.19x |
| International Travel | 0.10% | 2.91x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.10% | 2.75x |
| Canadian Auto | 0.15% | 2.56x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.09% | 2.34x |
| Alternative Movie Streaming | 0.10% | 2.33x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.20% | 2.25x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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