Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 69 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is Online Payroll Services Users.
| Interest | Composition | Index |
| Online Payroll Services Users | 6.37% | 3.73x |
| Detroit Trip Planners | 5.15% | 3.49x |
| Online Home Decor Shoppers | 1.47% | 3.21x |
| Midwestern Voters | 6.37% | 2.95x |
| Michigan County and Local Fair Visitors | 8.09% | 2.94x |
| Home-Made Face Mask Researchers | 1.96% | 2.82x |
| Unemployment Benefit Researchers | 2.94% | 2.77x |
| Mother's Day Celebrators | 2.21% | 2.68x |
| Archery Enthusiasts | 3.68% | 2.56x |
| Women's Health Researchers | 1.72% | 2.50x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.03% | 3.50x |
| Maurices | 7.92% | 3.37x |
| Saint Laurent Paris | 0.16% | 3.04x |
| Carhartt | 30.81% | 2.90x |
| The Childrens Place | 5.92% | 2.86x |
| Hollister | 2.78% | 2.82x |
| Journeys | 6.19% | 2.77x |
| Buckle | 4.53% | 2.77x |
| Talbots | 2.13% | 2.71x |
| Aeropostale | 3.76% | 2.71x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Tiny & Modular Home Researchers.
| Content Affinity | Composition | Index |
| Tiny & Modular Home Researchers | 0.98% | 7.41x |
| Detroit News | 6.37% | 6.61x |
| Hunting | 0.74% | 4.08x |
| Audio Clips & Sound Effects | 0.13% | 3.87x |
| Sewing, Embroidery & Fabrics | 0.51% | 3.85x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.98% | 3.84x |
| East Texas Cluster | 1.02% | 3.76x |
| South Dakota Cluster | 1.23% | 3.69x |
| Travel Adventure | 0.74% | 3.52x |
| Michigan Cluster | 7.84% | 3.27x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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