Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 257 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 2.76% | 1.77x |
| Florida Gators Fans | 2.00% | 1.76x |
| New Orleans Saints Fans | 2.00% | 1.74x |
| New Orleans Trip Planners | 2.00% | 1.70x |
| Louisiana Activities Researchers | 1.50% | 1.64x |
| Florida Gulf Coast Travel Researchers | 2.32% | 1.64x |
| New York City Fine Theatre Enthusiasts | 1.72% | 1.61x |
| New Orleans Activities Researchers | 1.72% | 1.61x |
| Louisiana Trip Planners | 2.00% | 1.60x |
| Hip Hop Fans | 2.19% | 1.57x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.71% | 7.47x |
| Aeropostale | 2.85% | 6.43x |
| Ralph Lauren | 0.59% | 5.97x |
| Express Outlets | 0.28% | 5.54x |
| Michael Kors | 1.34% | 5.54x |
| Charlotte Russe | 1.43% | 5.53x |
| Hollister | 1.28% | 5.47x |
| Columbia | 0.68% | 5.37x |
| The Childrens Place | 3.89% | 5.35x |
| Old Navy | 4.15% | 5.27x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Niche Dating Websites.
| Content Affinity | Composition | Index |
| Niche Dating Websites | 0.57% | 3.39x |
| Auctions & Repossessions | 0.16% | 2.59x |
| New Orleans Cluster | 2.76% | 2.51x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.11% | 2.39x |
| Tennessee News | 1.83% | 2.36x |
| Holiday Gifts | 0.11% | 2.22x |
| Quinceanera Planning | 0.06% | 2.19x |
| Florida Naples News Cluster | 0.85% | 2.18x |
| Clean Energy | 0.19% | 2.12x |
| Dial-Up Internet | 0.27% | 2.08x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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