Dstillery Audiences

KNIGHTS INN

Audience Size: 69 Thousand Devices

Explore the Knights Inn Audience

Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 69 thousand unique devices whose actions qualify for the Knights Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Knights Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Knights Inn audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 6.37% 3.73x
Detroit Trip Planners 5.15% 3.49x
Online Home Decor Shoppers 1.47% 3.21x
Midwestern Voters 6.37% 2.95x
Michigan County and Local Fair Visitors 8.09% 2.94x
Home-Made Face Mask Researchers 1.96% 2.82x
Unemployment Benefit Researchers 2.94% 2.77x
Mother's Day Celebrators 2.21% 2.68x
Archery Enthusiasts 3.68% 2.56x
Women's Health Researchers 1.72% 2.50x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Knights Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Knights Inn audience is Everlane.

Location Composition Index
Everlane 0.03% 3.50x
Maurices 7.92% 3.37x
Saint Laurent Paris 0.16% 3.04x
Carhartt 30.81% 2.90x
The Childrens Place 5.92% 2.86x
Hollister 2.78% 2.82x
Journeys 6.19% 2.77x
Buckle 4.53% 2.77x
Talbots 2.13% 2.71x
Aeropostale 3.76% 2.71x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Knights Inn audience is Tiny & Modular Home Researchers.

Content Affinity Composition Index
Tiny & Modular Home Researchers 0.98% 7.41x
Detroit News 6.37% 6.61x
Hunting 0.74% 4.08x
Audio Clips & Sound Effects 0.13% 3.87x
Sewing, Embroidery & Fabrics 0.51% 3.85x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.98% 3.84x
East Texas Cluster 1.02% 3.76x
South Dakota Cluster 1.23% 3.69x
Travel Adventure 0.74% 3.52x
Michigan Cluster 7.84% 3.27x
Composition Percentage: The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Knights Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male