Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 185.7 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is Readers of Nicaraguan Content.
| Interest | Composition | Index |
| Readers of Nicaraguan Content | 4.22% | 2.14x |
| Readers of Puerto Rican Content | 3.69% | 1.96x |
| Memphis Grizzlies Fans | 3.69% | 1.91x |
| Readers of Cuban Content | 2.90% | 1.90x |
| Readers of Spanish Content | 2.64% | 1.89x |
| Readers of Guatemalan Content | 3.96% | 1.88x |
| Readers of Dominican Republic Content | 3.69% | 1.81x |
| Grand Canyon Trip Planners | 4.22% | 1.79x |
| Full Size Pickup Auto Intenders | 2.11% | 1.76x |
| Readers of Caribbean Content | 3.43% | 1.76x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.26% | 6.28x |
| Belk | 1.31% | 5.00x |
| Charlotte Russe | 1.43% | 4.91x |
| Express Outlets | 0.87% | 4.74x |
| Carhartt | 23.39% | 4.35x |
| Gymboree | 4.03% | 4.25x |
| Hollister | 3.63% | 4.13x |
| The Childrens Place | 7.06% | 4.11x |
| Buckle | 4.46% | 4.09x |
| Aeropostale | 4.86% | 4.06x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.34% | 4.17x |
| Audio Clips & Sound Effects | 0.13% | 3.87x |
| Mexico Cluster | 1.58% | 3.84x |
| Pool Cleaning | 0.17% | 3.61x |
| Spain News - Madrid & Seville | 1.06% | 3.59x |
| Roleplay & Fantasy Games | 0.12% | 3.58x |
| Alaska Cluster | 0.53% | 3.41x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.11% | 3.29x |
| Latin American Spanish Language News | 1.06% | 3.20x |
| Latin American News | 0.79% | 3.08x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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