Explore the Knights Inn Audience
Below you'll find more information about the Knights Inn audience, broken down in different categories based on their digital and physical behaviors. These are 46.8 thousand unique devices whose actions qualify for the Knights Inn audience.
INTERESTS
The Knights Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Knights Inn audience is Online Payroll Services Users.
| Interest | Composition | Index |
| Online Payroll Services Users | 3.91% | 3.14x |
| Costco Deal Blog Readers | 0.73% | 3.06x |
| COVID Symptoms Researchers | 0.73% | 2.91x |
| Home Kitchen Chefs | 1.02% | 2.84x |
| Michigan County and Local Fair Visitors | 7.58% | 2.76x |
| Restaurant Menu Researchers | 1.71% | 2.74x |
| Detroit Tigers Fans | 3.42% | 2.66x |
| Gas Discount Researchers | 0.49% | 2.56x |
| Commercial Vehicles Shoppers | 2.20% | 2.46x |
| Scuba Diving Enthusiasts | 1.22% | 2.36x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Interest attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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APPAREL RETAILERS
The Knights Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Knights Inn audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 1.07% | 4.80x |
| Calvin Klein | 0.13% | 4.57x |
| Brooks Brothers | 0.38% | 4.22x |
| Aeropostale | 1.52% | 4.08x |
| Uniqlo | 0.17% | 3.84x |
| Eddie Bauer | 0.34% | 3.81x |
| The North Face | 0.23% | 3.79x |
| Coach | 0.58% | 3.73x |
| Abercrombie & Fitch | 0.32% | 3.72x |
| Lane Bryant | 0.85% | 3.72x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Location attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Knights Inn audience is K-12 Teacher Resources.
| Content Affinity | Composition | Index |
| K-12 Teacher Resources | 0.98% | 6.73x |
| Detroit News | 3.42% | 5.69x |
| Audio Clips & Sound Effects | 0.13% | 3.87x |
| Knitting & Crochet | 0.73% | 3.62x |
| Children's Learning Tools | 0.28% | 3.49x |
| Michigan Cluster | 6.11% | 3.45x |
| South Dakota Cluster | 0.73% | 3.31x |
| All-Terrain Vehicles | 0.54% | 3.23x |
| Assorted Topics (Events, Tickets, Fitness) | 0.54% | 3.13x |
| Dermatology | 0.23% | 3.05x |
Composition Percentage:
The overlap percentage between the Knights Inn audience and the Content Affinity attribute.
Index: A comparison of the Knights Inn audience to the internet population.
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DEMOGRAPHICS
The Knights Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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