Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Water Park Visitors.
| Interest | Composition | Index |
| Water Park Visitors | 3.34% | 1.62x |
| Midwestern Voters | 2.45% | 1.42x |
| Drive-In Theater Enthusiasts | 2.52% | 1.39x |
| Country Music Festivals Enthusiasts | 2.83% | 1.33x |
| Myrtle Beach Trip Planners | 2.14% | 1.32x |
| Chicago Blackhawks Fans | 2.55% | 1.30x |
| Chicago Trip Planners | 2.98% | 1.30x |
| Green Bay Packers Fans | 2.65% | 1.29x |
| Loan Comparison Researchers | 2.60% | 1.28x |
| Chicago Cubs Fans | 2.47% | 1.27x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 6.54% | 7.68x |
| Old Navy | 10.08% | 7.25x |
| Lane Bryant | 6.86% | 7.10x |
| Express Outlets | 1.09% | 7.06x |
| Eddie Bauer | 2.25% | 6.45x |
| Gymboree | 3.80% | 6.42x |
| Charlotte Russe | 3.40% | 6.25x |
| Columbia | 1.48% | 6.14x |
| Buckle | 4.31% | 6.11x |
| Aeropostale | 3.81% | 6.11x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Assorted Topics (Animals, Clothing, Events, Education).
| Content Affinity | Composition | Index |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 7.36x |
| Fashion & Cosmetics | 0.02% | 6.22x |
| Local & Travel England - North Midlands | 0.03% | 5.00x |
| Quinceanera Planning | 0.03% | 4.86x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 4.31x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.05% | 3.70x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 3.45x |
| Survey Websites | 0.03% | 3.41x |
| As Seen On TV Products | 0.03% | 3.41x |
| Canada Online Shopping Cluster | 0.03% | 2.38x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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