Dstillery Audiences

KOHL'S

Audience Size: 263.7 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 263.7 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 6.19% 1.92x
Cleveland Indians Fans 4.56% 1.90x
Midwestern Voters 5.08% 1.85x
Mid Size SUV Auto Intenders 2.00% 1.82x
Water Park Visitors 5.30% 1.81x
Detroit Trip Planners 3.97% 1.80x
Verizon Wireless Customers 0.09% 1.76x
Chicago Trip Planners 4.30% 1.75x
Green Bay Packers Fans 5.04% 1.72x
Easter Decorations and Candy Shoppers 4.15% 1.69x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.

Location Composition Index
Lane Bryant 4.97% 8.05x
Dressbarn 4.06% 7.21x
Old Navy 7.25% 6.61x
Levi Strauss 0.04% 6.37x
Eddie Bauer 1.50% 6.36x
Charlotte Russe 0.30% 6.28x
Maurices 6.65% 5.88x
LL Bean 0.23% 5.49x
Victoria's Secret 4.52% 5.48x
Gymboree 2.30% 5.44x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Canadian Healthcare.

Content Affinity Composition Index
Canadian Healthcare 0.15% 6.27x
Canadian News 0.11% 5.87x
Retail Industry News 0.15% 5.46x
Healthy Eating Researchers 0.19% 4.35x
European Museums, Restaurants & Events 0.15% 4.04x
Canadian Lifestyle 0.08% 3.99x
Telescopes 0.11% 3.47x
Cigars 0.04% 3.02x
Food Cluster 0.11% 2.99x
Comedy Content 0.11% 2.86x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female