Dstillery Audiences

KOHL'S

Audience Size: 633.1 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 633.1 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.13% 5.16x
Fall/Winter 2021 Fashion Trend Researchers 0.13% 3.02x
Big Box Store Jewelry Sale Shoppers 0.10% 2.55x
COVID Thanksgiving Planners 1.59% 1.92x
Valentines Day Celebrators 1.50% 1.82x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.06% 1.79x
Cleveland Indians Fans 3.34% 1.78x
Kids Clothing Shoppers 2.32% 1.77x
Ohio County and Local Fair Visitors 4.59% 1.76x
Verizon Wireless Customers 0.09% 1.76x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.

Location Composition Index
Dressbarn 8.05% 3.65x
Lane Bryant 9.69% 3.53x
Levi Strauss 0.03% 3.16x
Old Navy 14.33% 2.98x
Maurices 13.55% 2.98x
Charlotte Russe 0.70% 2.91x
Eddie Bauer 3.37% 2.84x
LL Bean 0.55% 2.84x
Buckle 9.11% 2.71x
American Eagle Outfitters 7.16% 2.70x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Power Tools.

Content Affinity Composition Index
Power Tools 0.19% 4.38x
Aid Groups 0.10% 3.59x
Serbia & Albania Cluster 0.06% 3.32x
Unique & Personalized Fashion 0.10% 3.15x
Promo Codes 0.07% 3.14x
Data Centers 0.06% 2.85x
RPG Games 0.13% 2.54x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 2.52x
Farming & Agriculture 0.04% 2.50x
Wisconsin Local Research Cluster 1.82% 2.50x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female