Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 211 thousand unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Fitness Enthusiasts.
| Interest | Composition | Index |
| Fitness Enthusiasts | 0.95% | 2.17x |
| Involved Parents | 1.29% | 2.15x |
| COVID Symptoms Researchers | 0.80% | 2.08x |
| Holiday Gift Shoppers | 0.76% | 2.06x |
| Coupon Researchers | 1.18% | 2.04x |
| Ohio County and Local Fair Visitors | 4.86% | 2.01x |
| Wedding Content Readers | 1.03% | 1.98x |
| Misc-Deal Seekers or Coupon Shoppers | 1.94% | 1.95x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 1.94x |
| Intimates Shoppers | 1.41% | 1.91x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 4.01% | 10.29x |
| Dressbarn | 3.23% | 9.62x |
| Charlotte Russe | 0.59% | 6.57x |
| Old Navy | 4.95% | 6.34x |
| Maurices | 5.33% | 6.25x |
| Buckle | 3.03% | 5.65x |
| Eddie Bauer | 1.04% | 5.40x |
| Hollister | 1.70% | 5.29x |
| Journeys | 4.16% | 5.26x |
| Victoria's Secret | 3.96% | 5.22x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Alaska Cluster.
| Content Affinity | Composition | Index |
| Alaska Cluster | 0.10% | 3.80x |
| Personal Finance Researchers | 0.08% | 3.76x |
| Female Lifestyle Content Readers | 0.23% | 3.65x |
| Law School | 0.08% | 3.38x |
| Caribbean Vacation | 0.11% | 3.17x |
| Ohio Universities | 0.27% | 3.10x |
| Sewing, Embroidery & Quilting | 0.11% | 3.01x |
| Arabic News | 0.08% | 2.87x |
| Quotes & Inspiration | 0.15% | 2.46x |
| Florida College Athletics | 0.08% | 2.43x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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