Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.07% | 2.35x |
| Wisconsin County and Local Fair Visitors | 4.68% | 1.92x |
| Green Bay Packers Fans | 3.48% | 1.60x |
| Bowling Enthusiasts | 3.72% | 1.56x |
| Beauty & Skincare Buyers | 3.99% | 1.54x |
| Price Conscious Grocery Shoppers | 3.72% | 1.53x |
| Water Park Visitors | 3.67% | 1.53x |
| Iowa County and Local Fair Visitors | 3.56% | 1.52x |
| Snow Removal Researchers | 3.25% | 1.52x |
| Ohio County and Local Fair Visitors | 3.55% | 1.50x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 7.97% | 7.96x |
| Dressbarn | 7.02% | 7.71x |
| Eddie Bauer | 3.54% | 6.40x |
| Charlotte Russe | 4.10% | 6.33x |
| Old Navy | 12.86% | 6.28x |
| Buckle | 7.52% | 6.10x |
| Express Outlets | 1.35% | 5.98x |
| Gymboree | 6.89% | 5.87x |
| Aeropostale | 8.12% | 5.73x |
| Zumiez | 9.20% | 5.70x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Home Printing.
| Content Affinity | Composition | Index |
| Home Printing | 0.04% | 3.43x |
| Electronic Document Assembly | 0.05% | 3.00x |
| Illinois | 0.56% | 2.70x |
| Holiday Gifts | 0.08% | 2.61x |
| Consumer Rewards | 0.02% | 2.41x |
| Southern California Cluster | 0.07% | 2.38x |
| Senior Care | 0.07% | 2.31x |
| Wisconsin Local Research Cluster | 1.83% | 2.27x |
| Illinois Education | 0.09% | 2.24x |
| Credit Unions & Consumer Protection | 0.02% | 2.23x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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