Dstillery Audiences

KOHL'S

Audience Size: 116.2 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 116.2 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 0.36% 3.44x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.22% 2.09x
Wireless Headphone Researchers 0.14% 2.04x
Executive Travelers 0.21% 1.96x
Medical Advice Researchers 0.65% 1.92x
Sinus Researchers 1.38% 1.90x
Cord Cutters 1.23% 1.89x
Mens Fitness Publication Readers 0.80% 1.86x
Pediatric Provider Researchers 1.38% 1.85x
Fitness Enthusiasts 0.87% 1.80x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.

Location Composition Index
Lane Bryant 3.15% 14.38x
Dressbarn 3.33% 12.27x
Charlotte Russe 0.99% 9.65x
Old Navy 4.85% 8.81x
Eddie Bauer 0.72% 8.28x
Buckle 3.07% 8.10x
Aeropostale 2.73% 7.77x
Express 3.11% 7.72x
Maurices 4.78% 7.69x
Journeys 4.16% 7.60x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is College Planning.

Content Affinity Composition Index
College Planning 0.14% 3.75x
Vancouver British Columbia Locals Cluster 0.21% 3.58x
Parenting Blogs 0.14% 3.55x
Private Aviation 0.29% 2.94x
Photography 0.43% 2.88x
Dial-Up Internet 0.36% 2.76x
Detroit News 1.81% 2.75x
Hunting 0.36% 2.68x
Caribbean Cluster 0.22% 2.67x
Motorcycles & Snowmobiles 0.80% 2.66x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male