Dstillery Audiences

KOHL'S

Audience Size: 937.3 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 937.3 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 6.74% 2.74x
Wisconsin County and Local Fair Visitors 5.56% 2.51x
Cleveland Indians Fans 4.68% 2.27x
Chicago Trip Planners 4.16% 2.16x
St. Louis Trip Planners 4.59% 1.97x
Green Bay Packers Fans 4.11% 1.92x
Water Park Visitors 4.51% 1.92x
Milwaukee Brewers Fans 3.46% 1.86x
Midwestern Voters 3.63% 1.83x
Beauty & Skincare Buyers 3.72% 1.81x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.

Location Composition Index
Lane Bryant 7.43% 8.65x
Dressbarn 6.08% 8.36x
Maurices 0.32% 7.70x
Charlotte Russe 2.05% 7.05x
Levi Strauss 0.04% 6.95x
Eddie Bauer 3.11% 6.80x
Old Navy 11.54% 6.67x
Buckle 7.13% 6.53x
Gymboree 6.07% 6.40x
LL Bean 0.69% 6.23x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 0.26% 4.04x
Men's Dress Shirt Shopping 0.09% 3.71x
Free Online Game Players 0.17% 3.68x
Electronic Document Assembly 0.04% 3.31x
Dermatology 0.22% 3.21x
Hobby Vehicles 0.22% 3.17x
Cardiac & Other Health Research 0.26% 3.13x
Cigars 0.04% 3.02x
Wisconsin Local Research Cluster 3.54% 3.01x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 2.84x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female