Dstillery Audiences

KOHL'S

Audience Size: 1.1 Million Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 3.53% 1.42x
Iowa County and Local Fair Visitors 3.22% 1.34x
Green Bay Packers Fans 3.10% 1.30x
Milwaukee Brewers Fans 2.72% 1.28x
Buick Vehicle Shoppers 3.15% 1.28x
North Midwest State Fair Visitors 2.94% 1.26x
Iowa Hawkeyes Fans 2.69% 1.24x
Harley Davidson Shoppers 3.07% 1.23x
Chicago Blackhawks Fans 2.77% 1.23x
Cleveland Indians Fans 2.58% 1.22x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.80% 7.34x
Dressbarn 6.62% 7.31x
Old Navy 11.04% 6.41x
Express Outlets 1.24% 6.29x
Eddie Bauer 2.86% 6.09x
Charlotte Russe 5.09% 6.01x
Buckle 6.64% 5.92x
Zumiez 7.49% 5.69x
Hollister 4.61% 5.68x
Gymboree 5.13% 5.68x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.07% 3.74x
Teaching Abroad 0.03% 3.03x
Southern California Cluster 0.13% 2.82x
Rural Living 0.02% 2.65x
Quebec Vacation Research Cluster 0.03% 2.63x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 2.46x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.30x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 2.23x
Rochester New York Cluster 1.39% 2.13x
Gadgets 0.05% 2.12x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male