Dstillery Audiences

KOHL'S

Audience Size: 460.7 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 460.7 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 6.82% 2.30x
Ohio County and Local Fair Visitors 7.32% 2.27x
Green Bay Packers Fans 5.77% 2.07x
Cleveland Indians Fans 4.71% 1.92x
Milwaukee Brewers Fans 4.42% 1.89x
Water Park Visitors 5.08% 1.81x
Verizon Wireless Customers 0.09% 1.76x
Chicago Blackhawks Fans 3.70% 1.69x
St. Louis Trip Planners 4.86% 1.68x
Zoo Visitors 4.46% 1.68x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.

Location Composition Index
Lane Bryant 5.66% 8.69x
Dressbarn 4.53% 8.43x
Charlotte Russe 0.58% 7.61x
Maurices 1.82% 7.29x
Old Navy 8.28% 6.58x
Eddie Bauer 2.08% 6.54x
Gymboree 3.93% 6.07x
Buckle 4.75% 6.00x
Express Outlets 0.72% 5.83x
Aeropostale 4.85% 5.80x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.07% 3.97x
Chef & Restaurant Resources 0.22% 3.56x
Bowling 0.22% 3.41x
Construction Apparel 0.15% 3.35x
Serbia & Albania Cluster 0.07% 3.32x
Canadian Lifestyle 0.07% 3.24x
Work Productivity 0.11% 3.23x
Clean Energy 0.15% 3.16x
Wisconsin Local Research Cluster 4.57% 3.09x
Marijuana 0.07% 3.04x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female