Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 263.7 thousand unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 6.19% | 1.92x |
| Cleveland Indians Fans | 4.56% | 1.90x |
| Midwestern Voters | 5.08% | 1.85x |
| Mid Size SUV Auto Intenders | 2.00% | 1.82x |
| Water Park Visitors | 5.30% | 1.81x |
| Detroit Trip Planners | 3.97% | 1.80x |
| Verizon Wireless Customers | 0.09% | 1.76x |
| Chicago Trip Planners | 4.30% | 1.75x |
| Green Bay Packers Fans | 5.04% | 1.72x |
| Easter Decorations and Candy Shoppers | 4.15% | 1.69x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 4.97% | 8.05x |
| Dressbarn | 4.06% | 7.21x |
| Old Navy | 7.25% | 6.61x |
| Levi Strauss | 0.04% | 6.37x |
| Eddie Bauer | 1.50% | 6.36x |
| Charlotte Russe | 0.30% | 6.28x |
| Maurices | 6.65% | 5.88x |
| LL Bean | 0.23% | 5.49x |
| Victoria's Secret | 4.52% | 5.48x |
| Gymboree | 2.30% | 5.44x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Canadian Healthcare.
| Content Affinity | Composition | Index |
| Canadian Healthcare | 0.15% | 6.27x |
| Canadian News | 0.11% | 5.87x |
| Retail Industry News | 0.15% | 5.46x |
| Healthy Eating Researchers | 0.19% | 4.35x |
| European Museums, Restaurants & Events | 0.15% | 4.04x |
| Canadian Lifestyle | 0.08% | 3.99x |
| Telescopes | 0.11% | 3.47x |
| Cigars | 0.04% | 3.02x |
| Food Cluster | 0.11% | 2.99x |
| Comedy Content | 0.11% | 2.86x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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