Dstillery Audiences

KOHL'S

Audience Size: 1.2 Million Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Water Park Visitors.

Interest Composition Index
Water Park Visitors 3.48% 1.74x
Green Bay Packers Fans 3.08% 1.64x
Price Conscious Grocery Shoppers 2.67% 1.55x
Country Music Festivals Enthusiasts 3.08% 1.53x
Black Friday Deal Shoppers 2.92% 1.52x
Easter Decorations and Candy Shoppers 2.77% 1.50x
Midwestern Voters 2.45% 1.50x
Coupon Researchers 2.55% 1.49x
Chicago Cubs Fans 2.48% 1.48x
Italian Chain Restaurant Eaters 2.82% 1.48x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.

Location Composition Index
Dressbarn 6.31% 7.81x
Lane Bryant 6.71% 7.66x
Old Navy 10.31% 7.16x
Express Outlets 1.15% 7.10x
Eddie Bauer 2.45% 6.57x
Buckle 5.24% 6.29x
Charlotte Russe 3.98% 6.25x
Gymboree 4.18% 6.12x
Zumiez 6.49% 5.97x
Hollister 3.77% 5.97x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.02% 8.81x
Fashion & Cosmetics 0.02% 6.22x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 4.31x
ISPs & Local Services 0.02% 4.23x
Online Learning 0.05% 3.07x
As Seen On TV Products 0.02% 2.86x
Tattoos & Costumes 0.05% 2.83x
Homeschooling 0.08% 2.57x
Environmentally Friendly Cars 0.01% 2.51x
Canada Online Shopping Cluster 0.03% 2.38x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female