Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 4.41% | 1.81x |
| Budget Grocery Shoppers | 2.90% | 1.76x |
| Food Delivery Service Users | 2.97% | 1.74x |
| Italian Chain Restaurant Eaters | 3.51% | 1.74x |
| Coupon Researchers | 3.36% | 1.72x |
| Bargain Shopping Researchers | 2.90% | 1.72x |
| Ohio County and Local Fair Visitors | 4.44% | 1.72x |
| Chicago Trip Planners | 3.86% | 1.71x |
| Midwestern Voters | 3.62% | 1.69x |
| Department Store Shoppers | 2.95% | 1.67x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 7.04% | 7.39x |
| Dressbarn | 6.91% | 7.32x |
| Old Navy | 11.79% | 6.11x |
| Charlotte Russe | 5.31% | 6.07x |
| Express Outlets | 1.26% | 5.97x |
| Eddie Bauer | 3.13% | 5.95x |
| Buckle | 6.60% | 5.83x |
| Gymboree | 6.06% | 5.66x |
| Zumiez | 8.14% | 5.58x |
| Hollister | 5.09% | 5.56x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.05% | 6.23x |
| Men's Fashion Shopping | 0.03% | 4.05x |
| Computer Printers | 0.07% | 3.77x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 3.33x |
| Illinois Education | 0.15% | 3.08x |
| Illinois | 0.73% | 3.06x |
| Teaching Abroad | 0.03% | 3.05x |
| Canadian News | 0.09% | 3.04x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.15% | 2.53x |
| Home Printing | 0.03% | 2.36x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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