Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 460.7 thousand unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 6.82% | 2.30x |
| Ohio County and Local Fair Visitors | 7.32% | 2.27x |
| Green Bay Packers Fans | 5.77% | 2.07x |
| Cleveland Indians Fans | 4.71% | 1.92x |
| Milwaukee Brewers Fans | 4.42% | 1.89x |
| Water Park Visitors | 5.08% | 1.81x |
| Verizon Wireless Customers | 0.09% | 1.76x |
| Chicago Blackhawks Fans | 3.70% | 1.69x |
| St. Louis Trip Planners | 4.86% | 1.68x |
| Zoo Visitors | 4.46% | 1.68x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.66% | 8.69x |
| Dressbarn | 4.53% | 8.43x |
| Charlotte Russe | 0.58% | 7.61x |
| Maurices | 1.82% | 7.29x |
| Old Navy | 8.28% | 6.58x |
| Eddie Bauer | 2.08% | 6.54x |
| Gymboree | 3.93% | 6.07x |
| Buckle | 4.75% | 6.00x |
| Express Outlets | 0.72% | 5.83x |
| Aeropostale | 4.85% | 5.80x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.07% | 3.97x |
| Chef & Restaurant Resources | 0.22% | 3.56x |
| Bowling | 0.22% | 3.41x |
| Construction Apparel | 0.15% | 3.35x |
| Serbia & Albania Cluster | 0.07% | 3.32x |
| Canadian Lifestyle | 0.07% | 3.24x |
| Work Productivity | 0.11% | 3.23x |
| Clean Energy | 0.15% | 3.16x |
| Wisconsin Local Research Cluster | 4.57% | 3.09x |
| Marijuana | 0.07% | 3.04x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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