Dstillery Audiences

KOHL'S

Audience Size: 1 Million Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Water Park Visitors.

Interest Composition Index
Water Park Visitors 3.34% 1.62x
Midwestern Voters 2.45% 1.42x
Drive-In Theater Enthusiasts 2.52% 1.39x
Country Music Festivals Enthusiasts 2.83% 1.33x
Myrtle Beach Trip Planners 2.14% 1.32x
Chicago Blackhawks Fans 2.55% 1.30x
Chicago Trip Planners 2.98% 1.30x
Green Bay Packers Fans 2.65% 1.29x
Loan Comparison Researchers 2.60% 1.28x
Chicago Cubs Fans 2.47% 1.27x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.

Location Composition Index
Dressbarn 6.54% 7.68x
Old Navy 10.08% 7.25x
Lane Bryant 6.86% 7.10x
Express Outlets 1.09% 7.06x
Eddie Bauer 2.25% 6.45x
Gymboree 3.80% 6.42x
Charlotte Russe 3.40% 6.25x
Columbia 1.48% 6.14x
Buckle 4.31% 6.11x
Aeropostale 3.81% 6.11x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 7.36x
Fashion & Cosmetics 0.02% 6.22x
Local & Travel England - North Midlands 0.03% 5.00x
Quinceanera Planning 0.03% 4.86x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 4.31x
Assorted Topics (Cooking, Games, Viral Media) 0.05% 3.70x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 3.45x
Survey Websites 0.03% 3.41x
As Seen On TV Products 0.03% 3.41x
Canada Online Shopping Cluster 0.03% 2.38x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female