Dstillery Audiences

KOHL'S

Audience Size: 253.3 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 253.3 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 5.48% 2.05x
Ohio County and Local Fair Visitors 5.63% 2.03x
Milwaukee Brewers Fans 4.41% 2.01x
Green Bay Packers Fans 4.66% 1.94x
Country Home Decorators 3.01% 1.83x
Spa and Pool Owners 3.41% 1.81x
Italian Food Enthusiasts 2.65% 1.80x
Cleveland Indians Fans 4.02% 1.77x
Retired Assisted Living Shoppers 2.31% 1.77x
Verizon Wireless Customers 0.09% 1.76x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.

Location Composition Index
Dressbarn 5.53% 8.65x
Lane Bryant 5.93% 8.20x
Old Navy 9.48% 7.21x
Eddie Bauer 2.34% 6.82x
LL Bean 0.39% 6.77x
Maurices 9.27% 6.64x
Gymboree 3.90% 6.48x
LOFT 3.63% 6.05x
Journeys 7.20% 5.99x
Victoria's Secret 7.23% 5.92x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 0.09% 4.82x
Custom Gifts 0.09% 4.75x
Teen Hair 0.24% 3.63x
College Sports 0.09% 3.61x
Homemade Jewelry & Crafts 0.06% 3.40x
Feminism 0.07% 3.40x
Comedy Content 0.12% 3.33x
Vegans & Animal Welfare 0.09% 3.10x
Free Online Game Players 0.07% 3.04x
Aid Groups 0.09% 2.99x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female