Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 538.9 thousand unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Water Park Visitors.
| Interest | Composition | Index |
| Water Park Visitors | 2.11% | 1.55x |
| Price Conscious Grocery Shoppers | 1.29% | 1.52x |
| Midwestern Voters | 1.55% | 1.45x |
| Louisville Cardinals Fans | 1.43% | 1.44x |
| Green Bay Packers Fans | 1.71% | 1.40x |
| Black Friday Deal Shoppers | 1.67% | 1.37x |
| Cininnati Reds Fans | 1.43% | 1.36x |
| Family Halloween Party Planners | 1.57% | 1.35x |
| Coupon Researchers | 1.15% | 1.35x |
| Nascar Fans | 1.09% | 1.34x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 3.87% | 12.96x |
| Lane Bryant | 4.09% | 12.44x |
| Old Navy | 5.17% | 11.74x |
| Express Outlets | 0.27% | 9.67x |
| Hollister | 1.07% | 8.52x |
| Zumiez | 1.92% | 8.13x |
| Charlotte Russe | 1.25% | 7.93x |
| Journeys | 1.64% | 7.70x |
| Aeropostale | 2.06% | 7.40x |
| American Eagle Outfitters | 2.87% | 7.18x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.08% | 2.04x |
| Bowling | 0.13% | 2.01x |
| Illinois | 0.62% | 1.99x |
| Wisconsin Local Research Cluster | 0.84% | 1.92x |
| Kentucky News | 1.43% | 1.91x |
| Wisconsin Travel & Tourism Cluster | 0.69% | 1.80x |
| Indiana Finance & Business Cluster | 0.47% | 1.80x |
| Central & Northwest Ohio Cluster | 0.82% | 1.79x |
| Arts & Crafts | 0.06% | 1.78x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 0.05% | 1.78x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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