Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 116.2 thousand unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Wellness Enthusiasts.
| Interest | Composition | Index |
| Wellness Enthusiasts | 0.36% | 3.44x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.22% | 2.09x |
| Wireless Headphone Researchers | 0.14% | 2.04x |
| Executive Travelers | 0.21% | 1.96x |
| Medical Advice Researchers | 0.65% | 1.92x |
| Sinus Researchers | 1.38% | 1.90x |
| Cord Cutters | 1.23% | 1.89x |
| Mens Fitness Publication Readers | 0.80% | 1.86x |
| Pediatric Provider Researchers | 1.38% | 1.85x |
| Fitness Enthusiasts | 0.87% | 1.80x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Curious about what else the Kohl's audience is interested in?
Sign Up
APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 3.15% | 14.38x |
| Dressbarn | 3.33% | 12.27x |
| Charlotte Russe | 0.99% | 9.65x |
| Old Navy | 4.85% | 8.81x |
| Eddie Bauer | 0.72% | 8.28x |
| Buckle | 3.07% | 8.10x |
| Aeropostale | 2.73% | 7.77x |
| Express | 3.11% | 7.72x |
| Maurices | 4.78% | 7.69x |
| Journeys | 4.16% | 7.60x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Want to find more of the Kohl's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 0.14% | 3.75x |
| Vancouver British Columbia Locals Cluster | 0.21% | 3.58x |
| Parenting Blogs | 0.14% | 3.55x |
| Private Aviation | 0.29% | 2.94x |
| Photography | 0.43% | 2.88x |
| Dial-Up Internet | 0.36% | 2.76x |
| Detroit News | 1.81% | 2.75x |
| Hunting | 0.36% | 2.68x |
| Caribbean Cluster | 0.22% | 2.67x |
| Motorcycles & Snowmobiles | 0.80% | 2.66x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Want to see more of the Content Affinities the Kohl's audience visits?
Sign Up
DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Kohl's audience?
Sign Up