Dstillery Audiences

KOHL'S

Audience Size: 538.9 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 538.9 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Water Park Visitors.

Interest Composition Index
Water Park Visitors 2.11% 1.55x
Price Conscious Grocery Shoppers 1.29% 1.52x
Midwestern Voters 1.55% 1.45x
Louisville Cardinals Fans 1.43% 1.44x
Green Bay Packers Fans 1.71% 1.40x
Black Friday Deal Shoppers 1.67% 1.37x
Cininnati Reds Fans 1.43% 1.36x
Family Halloween Party Planners 1.57% 1.35x
Coupon Researchers 1.15% 1.35x
Nascar Fans 1.09% 1.34x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.

Location Composition Index
Dressbarn 3.87% 12.96x
Lane Bryant 4.09% 12.44x
Old Navy 5.17% 11.74x
Express Outlets 0.27% 9.67x
Hollister 1.07% 8.52x
Zumiez 1.92% 8.13x
Charlotte Russe 1.25% 7.93x
Journeys 1.64% 7.70x
Aeropostale 2.06% 7.40x
American Eagle Outfitters 2.87% 7.18x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.08% 2.04x
Bowling 0.13% 2.01x
Illinois 0.62% 1.99x
Wisconsin Local Research Cluster 0.84% 1.92x
Kentucky News 1.43% 1.91x
Wisconsin Travel & Tourism Cluster 0.69% 1.80x
Indiana Finance & Business Cluster 0.47% 1.80x
Central & Northwest Ohio Cluster 0.82% 1.79x
Arts & Crafts 0.06% 1.78x
Assorted Topics #11640 (Business Support ToolsForm Templates) 0.05% 1.78x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female