Dstillery Audiences

KOHL'S

Audience Size: 1.3 Million Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 2.35x
Wisconsin County and Local Fair Visitors 4.68% 1.92x
Green Bay Packers Fans 3.48% 1.60x
Bowling Enthusiasts 3.72% 1.56x
Beauty & Skincare Buyers 3.99% 1.54x
Price Conscious Grocery Shoppers 3.72% 1.53x
Water Park Visitors 3.67% 1.53x
Iowa County and Local Fair Visitors 3.56% 1.52x
Snow Removal Researchers 3.25% 1.52x
Ohio County and Local Fair Visitors 3.55% 1.50x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.

Location Composition Index
Lane Bryant 7.97% 7.96x
Dressbarn 7.02% 7.71x
Eddie Bauer 3.54% 6.40x
Charlotte Russe 4.10% 6.33x
Old Navy 12.86% 6.28x
Buckle 7.52% 6.10x
Express Outlets 1.35% 5.98x
Gymboree 6.89% 5.87x
Aeropostale 8.12% 5.73x
Zumiez 9.20% 5.70x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Home Printing.

Content Affinity Composition Index
Home Printing 0.04% 3.43x
Electronic Document Assembly 0.05% 3.00x
Illinois 0.56% 2.70x
Holiday Gifts 0.08% 2.61x
Consumer Rewards 0.02% 2.41x
Southern California Cluster 0.07% 2.38x
Senior Care 0.07% 2.31x
Wisconsin Local Research Cluster 1.83% 2.27x
Illinois Education 0.09% 2.24x
Credit Unions & Consumer Protection 0.02% 2.23x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female