Dstillery Audiences

KOHL'S

Audience Size: 211 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 211 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Fitness Enthusiasts.

Interest Composition Index
Fitness Enthusiasts 0.95% 2.17x
Involved Parents 1.29% 2.15x
COVID Symptoms Researchers 0.80% 2.08x
Holiday Gift Shoppers 0.76% 2.06x
Coupon Researchers 1.18% 2.04x
Ohio County and Local Fair Visitors 4.86% 2.01x
Wedding Content Readers 1.03% 1.98x
Misc-Deal Seekers or Coupon Shoppers 1.94% 1.95x
Fall/Winter 2021 Fashion Trend Researchers 0.08% 1.94x
Intimates Shoppers 1.41% 1.91x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.

Location Composition Index
Lane Bryant 4.01% 10.29x
Dressbarn 3.23% 9.62x
Charlotte Russe 0.59% 6.57x
Old Navy 4.95% 6.34x
Maurices 5.33% 6.25x
Buckle 3.03% 5.65x
Eddie Bauer 1.04% 5.40x
Hollister 1.70% 5.29x
Journeys 4.16% 5.26x
Victoria's Secret 3.96% 5.22x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.10% 3.80x
Personal Finance Researchers 0.08% 3.76x
Female Lifestyle Content Readers 0.23% 3.65x
Law School 0.08% 3.38x
Caribbean Vacation 0.11% 3.17x
Ohio Universities 0.27% 3.10x
Sewing, Embroidery & Quilting 0.11% 3.01x
Arabic News 0.08% 2.87x
Quotes & Inspiration 0.15% 2.46x
Florida College Athletics 0.08% 2.43x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female