Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Water Park Visitors.
| Interest | Composition | Index |
| Water Park Visitors | 3.48% | 1.74x |
| Green Bay Packers Fans | 3.08% | 1.64x |
| Price Conscious Grocery Shoppers | 2.67% | 1.55x |
| Country Music Festivals Enthusiasts | 3.08% | 1.53x |
| Black Friday Deal Shoppers | 2.92% | 1.52x |
| Easter Decorations and Candy Shoppers | 2.77% | 1.50x |
| Midwestern Voters | 2.45% | 1.50x |
| Coupon Researchers | 2.55% | 1.49x |
| Chicago Cubs Fans | 2.48% | 1.48x |
| Italian Chain Restaurant Eaters | 2.82% | 1.48x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 6.31% | 7.81x |
| Lane Bryant | 6.71% | 7.66x |
| Old Navy | 10.31% | 7.16x |
| Express Outlets | 1.15% | 7.10x |
| Eddie Bauer | 2.45% | 6.57x |
| Buckle | 5.24% | 6.29x |
| Charlotte Russe | 3.98% | 6.25x |
| Gymboree | 4.18% | 6.12x |
| Zumiez | 6.49% | 5.97x |
| Hollister | 3.77% | 5.97x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.02% | 8.81x |
| Fashion & Cosmetics | 0.02% | 6.22x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 4.31x |
| ISPs & Local Services | 0.02% | 4.23x |
| Online Learning | 0.05% | 3.07x |
| As Seen On TV Products | 0.02% | 2.86x |
| Tattoos & Costumes | 0.05% | 2.83x |
| Homeschooling | 0.08% | 2.57x |
| Environmentally Friendly Cars | 0.01% | 2.51x |
| Canada Online Shopping Cluster | 0.03% | 2.38x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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