Dstillery Audiences

KOHL'S

Audience Size: 958.2 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 958.2 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 1.88% 1.82x
Louisville Cardinals Fans 1.51% 1.69x
Cininnati Reds Fans 1.72% 1.69x
Price Conscious Grocery Shoppers 1.59% 1.61x
Water Park Visitors 2.38% 1.59x
Black Friday Deal Shoppers 1.83% 1.55x
Milwaukee Brewers Fans 1.45% 1.55x
Smoky Mountains Trip Planners 1.89% 1.54x
Myrtle Beach Trip Planners 1.56% 1.53x
Midwestern Voters 1.63% 1.51x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.

Location Composition Index
Dressbarn 5.94% 10.72x
Old Navy 8.16% 10.04x
Lane Bryant 5.93% 9.58x
Express Outlets 0.49% 8.82x
Gymboree 3.27% 7.98x
Eddie Bauer 1.34% 7.71x
Zumiez 3.25% 7.63x
Aeropostale 3.32% 7.62x
Charlotte Russe 2.03% 7.62x
Hollister 1.95% 7.60x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.21% 3.61x
Scuba Diving 0.05% 3.37x
General Interest 0.03% 2.90x
Upstate New York State Athletics 0.03% 2.46x
Wisconsin Local Research Cluster 1.22% 2.41x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.34x
Illinois 0.68% 2.33x
Chat Rooms 0.02% 2.25x
Hobby Drones & Remote-Controlled Cars 0.13% 2.21x
Consumer Rewards 0.07% 2.16x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female