Dstillery Audiences

KOHL'S

Audience Size: 293.6 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 293.6 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 4.98% 1.86x
Wisconsin County and Local Fair Visitors 5.63% 1.79x
Verizon Wireless Customers 0.09% 1.76x
Holiday Season Department Store Deal Shoppers 3.43% 1.67x
Sunglasses Shoppers 0.75% 1.66x
Water Park Visitors 4.75% 1.59x
Holiday Season Home Improvement Deal Shoppers 3.20% 1.57x
Ohio County and Local Fair Visitors 4.75% 1.56x
Crafting Enthusiasts 2.91% 1.55x
Milwaukee Brewers Fans 3.56% 1.55x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.

Location Composition Index
Lane Bryant 3.83% 6.95x
Dressbarn 3.18% 6.39x
Charlotte Russe 0.26% 5.05x
Maurices 5.20% 4.92x
Old Navy 4.98% 4.62x
LL Bean 0.21% 4.25x
Eddie Bauer 1.07% 4.19x
Victoria's Secret 4.17% 3.99x
Buckle 2.66% 3.85x
Express Outlets 0.41% 3.84x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Canada Culture and Tourism.

Content Affinity Composition Index
Canada Culture and Tourism 0.10% 5.56x
Painting & Renovation 0.23% 5.05x
Arabic News 0.13% 4.44x
Custom Printing 0.10% 4.15x
Electrical Engineering 0.06% 3.59x
College Sports 0.10% 3.44x
Homemade Jewelry & Crafts 0.06% 3.40x
Auto Body Upkeep & Repair Researchers 0.06% 3.10x
Canadian Auto 0.10% 3.01x
European Museums, Restaurants & Events 0.06% 2.84x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female