Dstillery Audiences

KOHL'S

Audience Size: 730.4 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 730.4 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 5.88% 2.08x
Holiday Season Department Store Deal Shoppers 3.48% 1.91x
Chicago Trip Planners 3.37% 1.76x
Verizon Wireless Customers 0.09% 1.76x
Kids Clothing Shoppers 4.66% 1.74x
Green Bay Packers Fans 4.11% 1.74x
Black Friday Deal Aggregator Shoppers 4.23% 1.73x
Costco Deal Blog Readers 1.83% 1.68x
Ohio County and Local Fair Visitors 4.40% 1.68x
Water Park Visitors 4.62% 1.67x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.

Location Composition Index
Dressbarn 6.53% 3.84x
Lane Bryant 7.53% 3.72x
Maurices 10.64% 3.10x
LL Bean 0.49% 3.07x
Old Navy 11.37% 3.07x
Charlotte Russe 0.51% 3.04x
Levi Strauss 0.03% 2.97x
Eddie Bauer 2.67% 2.93x
Buckle 6.38% 2.77x
Express Outlets 1.04% 2.74x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.06% 5.77x
Shopping Catalogs 0.05% 4.54x
Perfume, Makeup & Cosmetics 0.03% 4.00x
Canadian News 0.06% 3.97x
French News & Gossip Cluster 0.07% 3.96x
Bowling 0.09% 3.90x
English as a Second Language 0.04% 3.71x
Beauty & Cosmetics 0.05% 3.70x
Free Online Game Players 0.04% 3.58x
Canadian Lifestyle 0.06% 3.42x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female