Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Louisville Cardinals Fans.
| Interest | Composition | Index |
| Louisville Cardinals Fans | 1.70% | 1.79x |
| Cininnati Reds Fans | 1.91% | 1.78x |
| Water Park Visitors | 2.33% | 1.77x |
| Price Conscious Grocery Shoppers | 1.80% | 1.66x |
| Midwestern Voters | 1.65% | 1.66x |
| Credit Union Researchers | 1.74% | 1.52x |
| Online Directory Searchers | 1.16% | 1.52x |
| Green Bay Packers Fans | 1.63% | 1.51x |
| Cleveland Cavaliers Fans | 1.33% | 1.50x |
| Country Music Festivals Enthusiasts | 2.15% | 1.50x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 6.41% | 9.53x |
| Old Navy | 9.44% | 9.07x |
| Lane Bryant | 7.14% | 8.87x |
| Gymboree | 3.41% | 7.98x |
| Express Outlets | 0.80% | 7.98x |
| Eddie Bauer | 1.88% | 7.92x |
| Aeropostale | 3.42% | 7.64x |
| Charlotte Russe | 2.39% | 7.35x |
| American Eagle Outfitters | 5.80% | 7.19x |
| Zumiez | 4.72% | 6.93x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.24% | 3.79x |
| Comedy Content | 0.06% | 2.63x |
| Central & Northwest Ohio Cluster | 1.34% | 2.37x |
| Cincinnati Cluster | 1.79% | 2.34x |
| Kentucky News | 2.18% | 2.30x |
| London Tourism | 0.04% | 2.16x |
| Turkey & Iran Cluster | 0.05% | 2.14x |
| Ohio Universities | 0.50% | 2.11x |
| Wisconsin Local Research Cluster | 1.23% | 2.08x |
| Home Printing | 0.04% | 1.94x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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