Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 183.1 thousand unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.24% | 2.25x |
| Shoe Shoppers | 4.43% | 2.11x |
| Shelf-Stable Food Content Readers | 2.16% | 2.08x |
| Indian Food Enthusiasts | 2.81% | 2.04x |
| Wisconsin County and Local Fair Visitors | 5.83% | 2.00x |
| Fantasy Football Enthusiasts | 4.10% | 1.98x |
| Readers of Tamil Content | 3.46% | 1.96x |
| Home-Made Face Mask Researchers | 2.16% | 1.95x |
| Misc-Deal Seekers or Coupon Shoppers | 3.24% | 1.94x |
| Milwaukee Brewers Fans | 4.86% | 1.94x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.88% | 7.70x |
| Dressbarn | 4.90% | 7.18x |
| Charlotte Russe | 0.49% | 6.81x |
| Old Navy | 8.63% | 6.19x |
| Eddie Bauer | 2.25% | 6.17x |
| Maurices | 8.40% | 5.96x |
| Levi Strauss | 0.02% | 5.63x |
| LL Bean | 0.41% | 5.59x |
| Gymboree | 3.65% | 5.52x |
| Joe's Jeans | 0.03% | 5.32x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 0.65% | 7.80x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.54% | 5.35x |
| Alaska Cluster | 0.43% | 5.01x |
| India Cluster | 0.43% | 4.73x |
| Sewing, Embroidery & Quilting | 0.32% | 3.90x |
| Pakistan Cluster | 0.22% | 3.43x |
| Homemade Jewelry & Crafts | 0.06% | 3.40x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.54% | 3.39x |
| Wisconsin Local Research Cluster | 3.24% | 3.36x |
| Spam Call Number Searchers | 0.22% | 3.25x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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