Dstillery Audiences

KOHL'S

Audience Size: 1.2 Million Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 1.70% 1.79x
Cininnati Reds Fans 1.91% 1.78x
Water Park Visitors 2.33% 1.77x
Price Conscious Grocery Shoppers 1.80% 1.66x
Midwestern Voters 1.65% 1.66x
Credit Union Researchers 1.74% 1.52x
Online Directory Searchers 1.16% 1.52x
Green Bay Packers Fans 1.63% 1.51x
Cleveland Cavaliers Fans 1.33% 1.50x
Country Music Festivals Enthusiasts 2.15% 1.50x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.

Location Composition Index
Dressbarn 6.41% 9.53x
Old Navy 9.44% 9.07x
Lane Bryant 7.14% 8.87x
Gymboree 3.41% 7.98x
Express Outlets 0.80% 7.98x
Eddie Bauer 1.88% 7.92x
Aeropostale 3.42% 7.64x
Charlotte Russe 2.39% 7.35x
American Eagle Outfitters 5.80% 7.19x
Zumiez 4.72% 6.93x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.24% 3.79x
Comedy Content 0.06% 2.63x
Central & Northwest Ohio Cluster 1.34% 2.37x
Cincinnati Cluster 1.79% 2.34x
Kentucky News 2.18% 2.30x
London Tourism 0.04% 2.16x
Turkey & Iran Cluster 0.05% 2.14x
Ohio Universities 0.50% 2.11x
Wisconsin Local Research Cluster 1.23% 2.08x
Home Printing 0.04% 1.94x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female