Dstillery Audiences

KOHL'S

Audience Size: 1.2 Million Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 4.41% 1.81x
Budget Grocery Shoppers 2.90% 1.76x
Food Delivery Service Users 2.97% 1.74x
Italian Chain Restaurant Eaters 3.51% 1.74x
Coupon Researchers 3.36% 1.72x
Bargain Shopping Researchers 2.90% 1.72x
Ohio County and Local Fair Visitors 4.44% 1.72x
Chicago Trip Planners 3.86% 1.71x
Midwestern Voters 3.62% 1.69x
Department Store Shoppers 2.95% 1.67x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.

Location Composition Index
Lane Bryant 7.04% 7.39x
Dressbarn 6.91% 7.32x
Old Navy 11.79% 6.11x
Charlotte Russe 5.31% 6.07x
Express Outlets 1.26% 5.97x
Eddie Bauer 3.13% 5.95x
Buckle 6.60% 5.83x
Gymboree 6.06% 5.66x
Zumiez 8.14% 5.58x
Hollister 5.09% 5.56x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is General Interest.

Content Affinity Composition Index
General Interest 0.05% 6.23x
Men's Fashion Shopping 0.03% 4.05x
Computer Printers 0.07% 3.77x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.33x
Illinois Education 0.15% 3.08x
Illinois 0.73% 3.06x
Teaching Abroad 0.03% 3.05x
Canadian News 0.09% 3.04x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.15% 2.53x
Home Printing 0.03% 2.36x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female