Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 958.2 thousand unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 1.88% | 1.82x |
| Louisville Cardinals Fans | 1.51% | 1.69x |
| Cininnati Reds Fans | 1.72% | 1.69x |
| Price Conscious Grocery Shoppers | 1.59% | 1.61x |
| Water Park Visitors | 2.38% | 1.59x |
| Black Friday Deal Shoppers | 1.83% | 1.55x |
| Milwaukee Brewers Fans | 1.45% | 1.55x |
| Smoky Mountains Trip Planners | 1.89% | 1.54x |
| Myrtle Beach Trip Planners | 1.56% | 1.53x |
| Midwestern Voters | 1.63% | 1.51x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.94% | 10.72x |
| Old Navy | 8.16% | 10.04x |
| Lane Bryant | 5.93% | 9.58x |
| Express Outlets | 0.49% | 8.82x |
| Gymboree | 3.27% | 7.98x |
| Eddie Bauer | 1.34% | 7.71x |
| Zumiez | 3.25% | 7.63x |
| Aeropostale | 3.32% | 7.62x |
| Charlotte Russe | 2.03% | 7.62x |
| Hollister | 1.95% | 7.60x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.21% | 3.61x |
| Scuba Diving | 0.05% | 3.37x |
| General Interest | 0.03% | 2.90x |
| Upstate New York State Athletics | 0.03% | 2.46x |
| Wisconsin Local Research Cluster | 1.22% | 2.41x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 2.34x |
| Illinois | 0.68% | 2.33x |
| Chat Rooms | 0.02% | 2.25x |
| Hobby Drones & Remote-Controlled Cars | 0.13% | 2.21x |
| Consumer Rewards | 0.07% | 2.16x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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