Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 937.3 thousand unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 6.74% | 2.74x |
| Wisconsin County and Local Fair Visitors | 5.56% | 2.51x |
| Cleveland Indians Fans | 4.68% | 2.27x |
| Chicago Trip Planners | 4.16% | 2.16x |
| St. Louis Trip Planners | 4.59% | 1.97x |
| Green Bay Packers Fans | 4.11% | 1.92x |
| Water Park Visitors | 4.51% | 1.92x |
| Milwaukee Brewers Fans | 3.46% | 1.86x |
| Midwestern Voters | 3.63% | 1.83x |
| Beauty & Skincare Buyers | 3.72% | 1.81x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 7.43% | 8.65x |
| Dressbarn | 6.08% | 8.36x |
| Maurices | 0.32% | 7.70x |
| Charlotte Russe | 2.05% | 7.05x |
| Levi Strauss | 0.04% | 6.95x |
| Eddie Bauer | 3.11% | 6.80x |
| Old Navy | 11.54% | 6.67x |
| Buckle | 7.13% | 6.53x |
| Gymboree | 6.07% | 6.40x |
| LL Bean | 0.69% | 6.23x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Homemade Jewelry & Crafts.
| Content Affinity | Composition | Index |
| Homemade Jewelry & Crafts | 0.26% | 4.04x |
| Men's Dress Shirt Shopping | 0.09% | 3.71x |
| Free Online Game Players | 0.17% | 3.68x |
| Electronic Document Assembly | 0.04% | 3.31x |
| Dermatology | 0.22% | 3.21x |
| Hobby Vehicles | 0.22% | 3.17x |
| Cardiac & Other Health Research | 0.26% | 3.13x |
| Cigars | 0.04% | 3.02x |
| Wisconsin Local Research Cluster | 3.54% | 3.01x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.05% | 2.84x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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