Dstillery Audiences

KOHL'S

Audience Size: 183.1 Thousand Devices

Explore the Kohl's Audience

Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 183.1 thousand unique devices whose actions qualify for the Kohl's audience.

Dstillery Crafted Audiences

INTERESTS

The Kohl's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kohl's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 7.24% 2.25x
Shoe Shoppers 4.43% 2.11x
Shelf-Stable Food Content Readers 2.16% 2.08x
Indian Food Enthusiasts 2.81% 2.04x
Wisconsin County and Local Fair Visitors 5.83% 2.00x
Fantasy Football Enthusiasts 4.10% 1.98x
Readers of Tamil Content 3.46% 1.96x
Home-Made Face Mask Researchers 2.16% 1.95x
Misc-Deal Seekers or Coupon Shoppers 3.24% 1.94x
Milwaukee Brewers Fans 4.86% 1.94x
Composition Percentage: The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kohl's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kohl's audience is Lane Bryant.

Location Composition Index
Lane Bryant 5.88% 7.70x
Dressbarn 4.90% 7.18x
Charlotte Russe 0.49% 6.81x
Old Navy 8.63% 6.19x
Eddie Bauer 2.25% 6.17x
Maurices 8.40% 5.96x
Levi Strauss 0.02% 5.63x
LL Bean 0.41% 5.59x
Gymboree 3.65% 5.52x
Joe's Jeans 0.03% 5.32x
Composition Percentage: The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kohl's audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.65% 7.80x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.54% 5.35x
Alaska Cluster 0.43% 5.01x
India Cluster 0.43% 4.73x
Sewing, Embroidery & Quilting 0.32% 3.90x
Pakistan Cluster 0.22% 3.43x
Homemade Jewelry & Crafts 0.06% 3.40x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.54% 3.39x
Wisconsin Local Research Cluster 3.24% 3.36x
Spam Call Number Searchers 0.22% 3.25x
Composition Percentage: The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kohl's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female