Explore the Kohl's Audience
Below you'll find more information about the Kohl's audience, broken down in different categories based on their digital and physical behaviors. These are 633.1 thousand unique devices whose actions qualify for the Kohl's audience.
INTERESTS
The Kohl's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kohl's audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.13% | 5.16x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.13% | 3.02x |
| Big Box Store Jewelry Sale Shoppers | 0.10% | 2.55x |
| COVID Thanksgiving Planners | 1.59% | 1.92x |
| Valentines Day Celebrators | 1.50% | 1.82x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.06% | 1.79x |
| Cleveland Indians Fans | 3.34% | 1.78x |
| Kids Clothing Shoppers | 2.32% | 1.77x |
| Ohio County and Local Fair Visitors | 4.59% | 1.76x |
| Verizon Wireless Customers | 0.09% | 1.76x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Interest attribute.
Index: A comparison of the Kohl's audience to the internet population.
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APPAREL RETAILERS
The Kohl's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kohl's audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 8.05% | 3.65x |
| Lane Bryant | 9.69% | 3.53x |
| Levi Strauss | 0.03% | 3.16x |
| Old Navy | 14.33% | 2.98x |
| Maurices | 13.55% | 2.98x |
| Charlotte Russe | 0.70% | 2.91x |
| Eddie Bauer | 3.37% | 2.84x |
| LL Bean | 0.55% | 2.84x |
| Buckle | 9.11% | 2.71x |
| American Eagle Outfitters | 7.16% | 2.70x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Location attribute.
Index: A comparison of the Kohl's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kohl's audience is Power Tools.
| Content Affinity | Composition | Index |
| Power Tools | 0.19% | 4.38x |
| Aid Groups | 0.10% | 3.59x |
| Serbia & Albania Cluster | 0.06% | 3.32x |
| Unique & Personalized Fashion | 0.10% | 3.15x |
| Promo Codes | 0.07% | 3.14x |
| Data Centers | 0.06% | 2.85x |
| RPG Games | 0.13% | 2.54x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.10% | 2.52x |
| Farming & Agriculture | 0.04% | 2.50x |
| Wisconsin Local Research Cluster | 1.82% | 2.50x |
Composition Percentage:
The overlap percentage between the Kohl's audience and the Content Affinity attribute.
Index: A comparison of the Kohl's audience to the internet population.
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DEMOGRAPHICS
The Kohl's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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