Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 599.4 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 2.77% | 1.86x |
| Work Hard, Play Hard Travelers | 0.03% | 1.82x |
| Florida Gulf Coast Travel Researchers | 2.26% | 1.78x |
| Atlanta Trip Planners | 3.96% | 1.63x |
| Atlanta United Fans | 1.86% | 1.62x |
| Smoky Mountains Trip Planners | 1.98% | 1.61x |
| Getting Off the Grid Travelers | 0.03% | 1.61x |
| North Carolina Football Fans | 1.94% | 1.58x |
| Southeastern Voters | 1.68% | 1.57x |
| South Carolina Gamecocks Fans | 1.44% | 1.55x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.
| Location | Composition | Index |
| Belk | 2.72% | 12.14x |
| Everlane | 0.12% | 10.57x |
| Saint Laurent Paris | 1.04% | 9.88x |
| Club Monaco | 1.12% | 9.51x |
| H&M | 4.34% | 8.83x |
| Levi Strauss | 1.17% | 8.76x |
| Michael Kors | 2.23% | 8.74x |
| Columbia | 1.13% | 8.70x |
| Aeropostale | 3.72% | 8.55x |
| Hollister | 2.17% | 8.46x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.08% | 2.90x |
| Korea Cluster | 0.12% | 2.73x |
| North Carolina Education | 1.10% | 2.60x |
| Apartment & Community Real Estate Researchers | 0.05% | 2.48x |
| Office Furniture Design | 0.05% | 2.34x |
| Savannah Georgia News | 0.39% | 2.30x |
| North Carolina | 1.21% | 2.29x |
| Alabama News | 2.23% | 2.20x |
| Tennessee Cluster | 1.22% | 2.18x |
| Tennessee News | 1.50% | 2.10x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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