Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 806.6 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.02% | 5.11x |
| Work Comes First Travelers | 0.02% | 1.56x |
| Alabama Trip Planners | 3.89% | 1.51x |
| Auburn Tigers Fans | 3.11% | 1.49x |
| Georgia Trip Planners | 3.82% | 1.49x |
| Tennessee Volunteers Fans | 2.94% | 1.47x |
| Florida Gators Fans | 3.04% | 1.43x |
| Florida State Seminoles Fans | 3.05% | 1.42x |
| SEC Fans | 2.90% | 1.42x |
| North Carolina Football Fans | 3.50% | 1.42x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.
| Location | Composition | Index |
| Belk | 2.00% | 9.19x |
| Topshop | 0.59% | 8.14x |
| Everlane | 0.15% | 7.28x |
| Joe's Jeans | 0.44% | 7.06x |
| H&M | 7.29% | 6.66x |
| Hugo Boss | 3.94% | 6.64x |
| Levi Strauss | 2.32% | 6.64x |
| Uniqlo | 1.74% | 6.61x |
| Calvin Klein | 0.57% | 6.40x |
| Charlotte Russe | 4.70% | 6.33x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.01% | 22.05x |
| Handyman Tools | 0.01% | 14.41x |
| Watches & Jewelry | 0.01% | 14.32x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 11.93x |
| Washington D.C. Hotels | 0.01% | 10.69x |
| Quinceanera Planning | 0.03% | 9.27x |
| Home Décor, Furniture, & Decorating | 0.01% | 8.06x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.95x |
| Sports - Skiing, Snowboarding | 0.01% | 6.78x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 6.75x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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