Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 161.1 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 6.58% | 2.75x |
| UNC Tar Heels Fans | 5.26% | 2.43x |
| Duke Blue Devils Fans | 4.96% | 2.29x |
| South Carolina Gamecocks Fans | 4.25% | 2.24x |
| Florida Gators Fans | 5.57% | 2.21x |
| SEC Fans | 5.16% | 2.21x |
| Carolina Panthers Fans | 4.86% | 2.19x |
| ACC Fans | 4.55% | 2.08x |
| North Carolina Travel Researchers | 5.87% | 2.08x |
| Louisville Cardinals Fans | 4.66% | 2.06x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.
| Location | Composition | Index |
| Belk | 1.40% | 7.08x |
| Lorna Jane | 0.13% | 6.50x |
| Express Outlets | 0.61% | 6.28x |
| Hollister | 1.85% | 5.81x |
| Jos A. Bank Clothiers | 2.67% | 5.49x |
| LOFT | 2.63% | 5.38x |
| Ralph Lauren | 0.78% | 5.31x |
| Mens Wearhouse | 5.15% | 5.26x |
| Brooks Brothers | 0.90% | 5.26x |
| Coach | 1.33% | 5.23x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is South Carolina Beach Travel.
| Content Affinity | Composition | Index |
| South Carolina Beach Travel | 0.40% | 7.26x |
| New England & Ivy League Sports | 0.30% | 5.06x |
| Beach Vacations | 0.40% | 4.24x |
| Corporate Employment Pages | 0.30% | 4.20x |
| Free Online Game Players | 0.17% | 3.73x |
| Weight Lifting Enthusiasts | 0.71% | 3.66x |
| Data Centers | 0.20% | 3.65x |
| Bird Watching | 0.12% | 3.62x |
| Korea Cluster | 0.16% | 3.60x |
| Personal Finance Researchers | 0.51% | 3.52x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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