Dstillery Audiences

KRISPY KREME

Audience Size: 275.1 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 275.1 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 2.39% 1.80x
South Atlantic Voters 2.09% 1.73x
Florida Gulf Coast Travel Researchers 2.14% 1.68x
Florida Gators Fans 1.66% 1.60x
Florida State Seminoles Fans 1.58% 1.56x
South Carolina Gamecocks Fans 1.32% 1.54x
Smoky Mountains Trip Planners 1.58% 1.48x
Atlanta United Fans 1.47% 1.45x
Florida Atlantic Coast Trip Planners 1.81% 1.43x
Atlanta Trip Planners 3.16% 1.43x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.72% 12.73x
Belk 1.70% 11.78x
Hugo Boss 1.04% 11.48x
H&M 2.71% 11.15x
Calvin Klein 0.75% 10.72x
Levi Strauss 0.74% 10.31x
Joe's Jeans 0.26% 10.12x
Uniqlo 0.78% 10.01x
Zara 1.62% 9.85x
Columbia 0.74% 9.74x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 0.85% 2.05x
Alabama News 1.82% 1.92x
North Carolina 0.94% 1.89x
Tennessee Cluster 0.98% 1.83x
Georgia Cluster 2.63% 1.80x
South Carolina News 1.17% 1.79x
LGBTQ Advocacy 0.75% 1.78x
Florida Jacksonville & Orlando Cluster 2.10% 1.76x
Canada News 0.04% 1.59x
Niche Dating Websites 0.27% 1.59x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female