Dstillery Audiences

KRISPY KREME

Audience Size: 317.1 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 317.1 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 5.21% 2.49x
North Carolina Football Fans 5.61% 2.31x
Social Distancing Content Readers 0.12% 2.25x
UNC Tar Heels Fans 4.62% 2.04x
Myrtle Beach Trip Planners 4.95% 2.02x
South Atlantic Voters 5.61% 2.01x
Florida Gators Fans 5.54% 1.98x
Clemson Tigers Fans 4.95% 1.96x
North Carolina Travel Researchers 5.21% 1.95x
Florida State Seminoles Fans 5.28% 1.94x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.

Location Composition Index
Belk 1.82% 9.05x
Supreme 0.08% 7.99x
Coach 3.63% 7.26x
Everlane 0.07% 6.95x
Topshop 0.16% 6.52x
Uniqlo 0.97% 6.46x
H&M 4.35% 6.31x
Hollister 3.59% 6.04x
Lorna Jane 0.25% 5.99x
Express Outlets 0.73% 5.93x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Canadian Auto.

Content Affinity Composition Index
Canadian Auto 0.26% 7.13x
Southeast College Athletics 0.33% 5.71x
Canada Culture and Tourism 0.20% 5.68x
Bridal Fashion 0.20% 5.32x
Korea Cluster 0.20% 4.76x
Dermatology 0.20% 4.10x
Psychology & Social Work 0.13% 3.65x
Bird Watching 0.12% 3.62x
Spanish Health & Wellness 0.53% 3.54x
Online Media Converters 0.20% 3.40x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female