Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 497.2 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 1.74x |
| Southeastern Voters | 4.43% | 1.73x |
| Tennessee Volunteers Fans | 3.99% | 1.61x |
| North Carolina Football Fans | 4.02% | 1.56x |
| Kentucky Wildcats Fans | 3.16% | 1.55x |
| Smoky Mountains Trip Planners | 3.40% | 1.52x |
| Louisville Cardinals Fans | 3.16% | 1.51x |
| Clemson Tigers Fans | 3.62% | 1.50x |
| Turkey Trip Planners | 2.63% | 1.50x |
| Arkansas Razorbacks Fans | 3.78% | 1.50x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 6.31x |
| Belk | 2.53% | 3.76x |
| Joe's Jeans | 0.09% | 2.86x |
| REI | 1.06% | 2.61x |
| Jos A. Bank Clothiers | 4.27% | 2.60x |
| Lane Bryant | 5.13% | 2.57x |
| Mens Wearhouse | 7.66% | 2.55x |
| Madewell | 1.33% | 2.52x |
| Chicos | 5.01% | 2.39x |
| Old Navy | 8.72% | 2.37x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is Custom Printing.
| Content Affinity | Composition | Index |
| Custom Printing | 0.10% | 5.69x |
| Central & South American News | 0.22% | 4.44x |
| College Sports | 0.10% | 3.98x |
| Corporate Employment Pages | 0.06% | 3.77x |
| Bird Watching | 0.12% | 3.62x |
| New Parents | 0.19% | 3.55x |
| African-American Hair | 0.06% | 3.55x |
| Community Planning & Transportation | 0.06% | 3.50x |
| Vietnam Cluster | 0.06% | 3.47x |
| Lawns & Pest Control | 0.06% | 3.42x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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