Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 123.4 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.29% | 3.47x |
| Cholesterol Researchers | 0.63% | 2.90x |
| New York Trip Planners | 2.21% | 2.20x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.29% | 2.14x |
| Clemson Tigers Fans | 3.94% | 2.14x |
| Restaurant Researchers | 0.95% | 2.01x |
| Restaurant Supply Shoppers | 0.16% | 1.91x |
| SEC Fans | 3.08% | 1.88x |
| Small Business Opportunity Researchers | 1.26% | 1.81x |
| Cybersecurity Researchers | 1.66% | 1.80x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Zara.
| Location | Composition | Index |
| Zara | 0.98% | 9.93x |
| Joe's Jeans | 0.05% | 8.25x |
| Anthropologie | 1.91% | 8.05x |
| Uniqlo | 0.40% | 7.58x |
| Belk | 1.12% | 7.13x |
| Old Navy | 4.80% | 5.97x |
| Mens Wearhouse | 3.42% | 5.69x |
| H&M | 2.12% | 5.64x |
| Express Outlets | 0.44% | 5.55x |
| Banana Republic | 2.06% | 5.37x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is Spanish Health & Wellness.
| Content Affinity | Composition | Index |
| Spanish Health & Wellness | 0.24% | 5.88x |
| Data, Analytics & Coding | 0.16% | 3.71x |
| Bird Watching | 0.12% | 3.62x |
| Diet & Weight Loss | 0.08% | 3.56x |
| Central & South American News | 0.16% | 3.53x |
| Broadway Information | 0.47% | 3.32x |
| Online Mini Game Players | 0.24% | 3.30x |
| Female Lifestyle Content Readers | 0.20% | 3.22x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.16% | 3.13x |
| Savannah Georgia News | 0.95% | 3.12x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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