Dstillery Audiences

KRISPY KREME

Audience Size: 704.3 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 704.3 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Atlanta United Fans.

Interest Composition Index
Atlanta United Fans 3.48% 1.93x
Atlanta Trip Planners 3.61% 1.90x
Florida State Seminoles Fans 3.84% 1.90x
North Carolina Football Fans 3.79% 1.88x
Georgia Trip Planners 4.17% 1.83x
South Carolina Gamecocks Fans 3.05% 1.80x
Florida Gulf Coast Travel Researchers 3.71% 1.71x
SEC Fans 3.54% 1.71x
Louisville Cardinals Fans 3.28% 1.69x
Duke Blue Devils Fans 3.26% 1.67x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.39% 9.42x
Belk 2.58% 9.13x
Supreme 0.19% 8.96x
Everlane 0.20% 8.90x
Topshop 0.59% 8.32x
Calvin Klein 0.65% 7.96x
Uniqlo 2.40% 7.91x
Levi Strauss 0.78% 7.54x
Coach 7.40% 7.50x
H&M 8.37% 7.15x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 0.10% 5.11x
Mid-Atlantic Beaches 0.05% 3.85x
Local & Travel England - East Midlands 0.08% 3.52x
Cigars 0.05% 3.51x
Tattoos & Costumes 0.05% 3.47x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.08% 3.44x
Higher-End Fashion Brands 0.08% 3.38x
Gadgets 0.05% 3.32x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 2.88x
Shipping & Logistics 0.05% 2.84x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male