Dstillery Audiences

KRISPY KREME

Audience Size: 790.1 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 790.1 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Atlanta Trip Planners.

Interest Composition Index
Atlanta Trip Planners 3.46% 1.70x
Georgia Trip Planners 4.07% 1.69x
Atlanta United Fans 3.12% 1.65x
Georgia Activities Researchers 3.10% 1.60x
SEC Fans 3.35% 1.59x
North Carolina Football Fans 3.69% 1.57x
Atlanta Braves Fans 3.10% 1.54x
Florida Gators Fans 3.37% 1.53x
South Carolina Gamecocks Fans 2.62% 1.52x
Online Education Intenders 3.94% 1.51x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.52% 10.72x
Belk 2.70% 9.26x
Supreme 0.21% 9.25x
Topshop 0.74% 8.91x
Everlane 0.22% 8.84x
Calvin Klein 0.71% 8.02x
Levi Strauss 1.60% 7.89x
Uniqlo 2.65% 7.85x
Coach 8.02% 7.27x
Hugo Boss 5.35% 7.21x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.06% 4.72x
Apartment & Community Real Estate Researchers 0.06% 4.19x
Local & Travel England - East Midlands 0.06% 3.81x
Nepal News 0.04% 3.76x
Roleplay & Fantasy Games 0.11% 3.36x
Mysticism 0.04% 3.32x
Winnipeg Canada News 0.04% 3.22x
Memphis News 0.31% 3.12x
Electronic Cabling 0.10% 2.91x
Instagram Management 0.04% 2.90x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male