Dstillery Audiences

KRISPY KREME

Audience Size: 161.1 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 161.1 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 6.58% 2.75x
UNC Tar Heels Fans 5.26% 2.43x
Duke Blue Devils Fans 4.96% 2.29x
South Carolina Gamecocks Fans 4.25% 2.24x
Florida Gators Fans 5.57% 2.21x
SEC Fans 5.16% 2.21x
Carolina Panthers Fans 4.86% 2.19x
ACC Fans 4.55% 2.08x
North Carolina Travel Researchers 5.87% 2.08x
Louisville Cardinals Fans 4.66% 2.06x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.

Location Composition Index
Belk 1.40% 7.08x
Lorna Jane 0.13% 6.50x
Express Outlets 0.61% 6.28x
Hollister 1.85% 5.81x
Jos A. Bank Clothiers 2.67% 5.49x
LOFT 2.63% 5.38x
Ralph Lauren 0.78% 5.31x
Mens Wearhouse 5.15% 5.26x
Brooks Brothers 0.90% 5.26x
Coach 1.33% 5.23x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.40% 7.26x
New England & Ivy League Sports 0.30% 5.06x
Beach Vacations 0.40% 4.24x
Corporate Employment Pages 0.30% 4.20x
Free Online Game Players 0.17% 3.73x
Weight Lifting Enthusiasts 0.71% 3.66x
Data Centers 0.20% 3.65x
Bird Watching 0.12% 3.62x
Korea Cluster 0.16% 3.60x
Personal Finance Researchers 0.51% 3.52x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male