Dstillery Audiences

KRISPY KREME

Audience Size: 123.4 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 123.4 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.29% 3.47x
Cholesterol Researchers 0.63% 2.90x
New York Trip Planners 2.21% 2.20x
Fall/Winter 2021 Fashion Trend Researchers 0.29% 2.14x
Clemson Tigers Fans 3.94% 2.14x
Restaurant Researchers 0.95% 2.01x
Restaurant Supply Shoppers 0.16% 1.91x
SEC Fans 3.08% 1.88x
Small Business Opportunity Researchers 1.26% 1.81x
Cybersecurity Researchers 1.66% 1.80x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Zara.

Location Composition Index
Zara 0.98% 9.93x
Joe's Jeans 0.05% 8.25x
Anthropologie 1.91% 8.05x
Uniqlo 0.40% 7.58x
Belk 1.12% 7.13x
Old Navy 4.80% 5.97x
Mens Wearhouse 3.42% 5.69x
H&M 2.12% 5.64x
Express Outlets 0.44% 5.55x
Banana Republic 2.06% 5.37x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Spanish Health & Wellness.

Content Affinity Composition Index
Spanish Health & Wellness 0.24% 5.88x
Data, Analytics & Coding 0.16% 3.71x
Bird Watching 0.12% 3.62x
Diet & Weight Loss 0.08% 3.56x
Central & South American News 0.16% 3.53x
Broadway Information 0.47% 3.32x
Online Mini Game Players 0.24% 3.30x
Female Lifestyle Content Readers 0.20% 3.22x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.16% 3.13x
Savannah Georgia News 0.95% 3.12x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male