Dstillery Audiences

KRISPY KREME

Audience Size: 127.4 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 127.4 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.21% 3.02x
2022 FIFA World Cup Enthusiasts 1.81% 2.54x
Mac Users 0.74% 2.51x
Family Adventures Travelers 0.32% 2.48x
Pressure Cooking Recipe Researchers 1.06% 2.10x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.21% 2.01x
Travel Researchers 0.96% 1.78x
Sprint Customers 0.06% 1.74x
Snowboard Enthusiasts 1.06% 1.73x
Last Minute Travelers 1.49% 1.72x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Zara.

Location Composition Index
Zara 2.60% 26.82x
Anthropologie 3.26% 16.98x
Uniqlo 0.56% 12.02x
Topshop 0.09% 11.69x
H&M 3.62% 10.98x
Belk 0.99% 10.01x
Old Navy 5.53% 9.98x
Club Monaco 0.27% 9.42x
Armani 0.73% 8.86x
Victoria's Secret 2.50% 8.25x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 0.32% 5.15x
Spain News - Madrid & Seville 1.06% 4.62x
Peru Media 0.32% 4.38x
Maps & Navigation 0.11% 4.01x
Power Tools 0.07% 3.78x
Bird Watching 0.12% 3.62x
Diet & Weight Loss 0.08% 3.56x
New York City Real Estate Research Cluster 0.22% 3.52x
People Search 0.21% 3.27x
US Cycling 0.43% 2.94x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female