Dstillery Audiences

KRISPY KREME

Audience Size: 117.7 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 117.7 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 6.43% 2.62x
North Carolina Travel Researchers 6.70% 2.53x
UNC Tar Heels Fans 4.56% 2.05x
ACC Fans 4.42% 2.04x
Music Trivia Researchers 3.35% 2.01x
Holiday Gift Shoppers 2.68% 2.00x
Smoky Mountains Trip Planners 4.42% 1.93x
Video Game Shoppers 4.69% 1.90x
Videographers 2.82% 1.89x
Medical Consultation Researchers 2.82% 1.87x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.

Location Composition Index
Belk 2.47% 8.61x
Express Outlets 0.84% 5.77x
Gymboree 3.65% 5.44x
Mens Wearhouse 6.03% 5.42x
REI 0.97% 5.37x
Brooks Brothers 1.41% 5.34x
Lane Bryant 4.19% 5.28x
LOFT 3.71% 5.25x
Michael Kors 2.54% 5.17x
Coach 2.16% 5.17x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 3.22% 4.78x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.40% 4.31x
Bird Watching 0.12% 3.62x
Pharmacy 0.27% 3.43x
K-Pop 0.40% 3.38x
Child Development 0.27% 3.23x
New Parents 0.40% 3.12x
Exotic Pets 0.27% 3.04x
Marketing Professionals 0.17% 3.01x
Canada Shopping - General Commerce 0.03% 2.78x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male