Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 704.3 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is Atlanta United Fans.
| Interest | Composition | Index |
| Atlanta United Fans | 3.48% | 1.93x |
| Atlanta Trip Planners | 3.61% | 1.90x |
| Florida State Seminoles Fans | 3.84% | 1.90x |
| North Carolina Football Fans | 3.79% | 1.88x |
| Georgia Trip Planners | 4.17% | 1.83x |
| South Carolina Gamecocks Fans | 3.05% | 1.80x |
| Florida Gulf Coast Travel Researchers | 3.71% | 1.71x |
| SEC Fans | 3.54% | 1.71x |
| Louisville Cardinals Fans | 3.28% | 1.69x |
| Duke Blue Devils Fans | 3.26% | 1.67x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.39% | 9.42x |
| Belk | 2.58% | 9.13x |
| Supreme | 0.19% | 8.96x |
| Everlane | 0.20% | 8.90x |
| Topshop | 0.59% | 8.32x |
| Calvin Klein | 0.65% | 7.96x |
| Uniqlo | 2.40% | 7.91x |
| Levi Strauss | 0.78% | 7.54x |
| Coach | 7.40% | 7.50x |
| H&M | 8.37% | 7.15x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 0.10% | 5.11x |
| Mid-Atlantic Beaches | 0.05% | 3.85x |
| Local & Travel England - East Midlands | 0.08% | 3.52x |
| Cigars | 0.05% | 3.51x |
| Tattoos & Costumes | 0.05% | 3.47x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.08% | 3.44x |
| Higher-End Fashion Brands | 0.08% | 3.38x |
| Gadgets | 0.05% | 3.32x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 2.88x |
| Shipping & Logistics | 0.05% | 2.84x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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