Dstillery Audiences

KRISPY KREME

Audience Size: 806.6 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 806.6 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 5.11x
Work Comes First Travelers 0.02% 1.56x
Alabama Trip Planners 3.89% 1.51x
Auburn Tigers Fans 3.11% 1.49x
Georgia Trip Planners 3.82% 1.49x
Tennessee Volunteers Fans 2.94% 1.47x
Florida Gators Fans 3.04% 1.43x
Florida State Seminoles Fans 3.05% 1.42x
SEC Fans 2.90% 1.42x
North Carolina Football Fans 3.50% 1.42x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.

Location Composition Index
Belk 2.00% 9.19x
Topshop 0.59% 8.14x
Everlane 0.15% 7.28x
Joe's Jeans 0.44% 7.06x
H&M 7.29% 6.66x
Hugo Boss 3.94% 6.64x
Levi Strauss 2.32% 6.64x
Uniqlo 1.74% 6.61x
Calvin Klein 0.57% 6.40x
Charlotte Russe 4.70% 6.33x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 22.05x
Handyman Tools 0.01% 14.41x
Watches & Jewelry 0.01% 14.32x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 11.93x
Washington D.C. Hotels 0.01% 10.69x
Quinceanera Planning 0.03% 9.27x
Home Décor, Furniture, & Decorating 0.01% 8.06x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.95x
Sports - Skiing, Snowboarding 0.01% 6.78x
Canadian Construction & Renovation Research Cluster 0.03% 6.75x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female