Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 768.3 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 2.88% | 1.95x |
| Florida Gulf Coast Travel Researchers | 2.59% | 1.89x |
| Tennessee Volunteers Fans | 1.70% | 1.82x |
| North Carolina Football Fans | 2.43% | 1.79x |
| SEC Fans | 1.75% | 1.77x |
| Florida State Seminoles Fans | 1.79% | 1.77x |
| Atlanta United Fans | 1.82% | 1.72x |
| Smoky Mountains Trip Planners | 1.89% | 1.69x |
| Georgia Activities Researchers | 1.96% | 1.68x |
| Southeastern Voters | 1.70% | 1.67x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.
| Location | Composition | Index |
| Belk | 2.73% | 11.98x |
| Saint Laurent Paris | 1.10% | 8.80x |
| Everlane | 0.12% | 8.74x |
| Aeropostale | 3.74% | 8.53x |
| Club Monaco | 1.06% | 8.46x |
| H&M | 5.85% | 8.33x |
| Levi Strauss | 1.25% | 8.30x |
| Topshop | 0.15% | 8.26x |
| Uniqlo | 1.47% | 8.00x |
| Calvin Klein | 0.99% | 7.95x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 2.70% | 2.31x |
| Tennessee News | 1.67% | 2.13x |
| Georgia Cluster | 3.64% | 1.94x |
| Florida Jacksonville & Orlando Cluster | 2.17% | 1.55x |
| African American Celebrity Gossip | 5.22% | 1.38x |
| Combat Sports | 1.57% | 1.32x |
| Florida Local News Cluster | 2.18% | 1.31x |
| South Florida Cluster | 1.85% | 1.25x |
| Hip-Hop Enthusiast | 2.88% | 1.16x |
| Finance & Accounting Cluster | 2.35% | 1.14x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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