Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 790.1 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is Atlanta Trip Planners.
| Interest | Composition | Index |
| Atlanta Trip Planners | 3.46% | 1.70x |
| Georgia Trip Planners | 4.07% | 1.69x |
| Atlanta United Fans | 3.12% | 1.65x |
| Georgia Activities Researchers | 3.10% | 1.60x |
| SEC Fans | 3.35% | 1.59x |
| North Carolina Football Fans | 3.69% | 1.57x |
| Atlanta Braves Fans | 3.10% | 1.54x |
| Florida Gators Fans | 3.37% | 1.53x |
| South Carolina Gamecocks Fans | 2.62% | 1.52x |
| Online Education Intenders | 3.94% | 1.51x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.52% | 10.72x |
| Belk | 2.70% | 9.26x |
| Supreme | 0.21% | 9.25x |
| Topshop | 0.74% | 8.91x |
| Everlane | 0.22% | 8.84x |
| Calvin Klein | 0.71% | 8.02x |
| Levi Strauss | 1.60% | 7.89x |
| Uniqlo | 2.65% | 7.85x |
| Coach | 8.02% | 7.27x |
| Hugo Boss | 5.35% | 7.21x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.06% | 4.72x |
| Apartment & Community Real Estate Researchers | 0.06% | 4.19x |
| Local & Travel England - East Midlands | 0.06% | 3.81x |
| Nepal News | 0.04% | 3.76x |
| Roleplay & Fantasy Games | 0.11% | 3.36x |
| Mysticism | 0.04% | 3.32x |
| Winnipeg Canada News | 0.04% | 3.22x |
| Memphis News | 0.31% | 3.12x |
| Electronic Cabling | 0.10% | 2.91x |
| Instagram Management | 0.04% | 2.90x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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