Dstillery Audiences

KRISPY KREME

Audience Size: 70.6 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 70.6 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Costa Rica Trip Planners.

Interest Composition Index
Costa Rica Trip Planners 5.40% 2.71x
Enterprise Field Services Researchers 4.68% 2.52x
Neurologists 4.32% 2.25x
Hanukkah Celebration Planners 5.40% 2.24x
College Professors 3.24% 2.17x
Hanukkah Decorations Shoppers 4.68% 2.13x
Web Design Researchers 3.24% 2.12x
Fundraising Advocates 3.60% 2.12x
Web Conferences and Remote Workers 2.88% 2.04x
Employee Management & HR Researchers 3.60% 2.00x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.

Location Composition Index
Belk 2.34% 7.44x
Abercrombie & Fitch 0.30% 6.78x
Ralph Lauren 1.09% 5.63x
Express Outlets 0.76% 5.55x
Lululemon 1.51% 5.44x
Coach 2.35% 5.42x
Madewell 0.93% 5.32x
Tommy Bahama 0.74% 5.14x
Lane Bryant 3.88% 5.08x
Kate Spade 1.40% 5.07x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Legal Information Research Cluster.

Content Affinity Composition Index
Legal Information Research Cluster 1.02% 4.54x
Career Cluster A 0.72% 3.78x
Bird Watching 0.12% 3.62x
Pharmacy 0.27% 3.43x
Los Angeles Tourism 0.48% 3.37x
East Texas Cluster 1.02% 3.21x
High-End Audio 0.72% 3.17x
Mississippi News 2.52% 3.04x
Marketing Professionals 0.17% 3.01x
Wedding Planning 1.05% 2.98x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male