Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 826.7 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 3.81% | 1.86x |
| South Carolina Gamecocks Fans | 2.84% | 1.80x |
| UNC Tar Heels Fans | 3.01% | 1.74x |
| Southeastern Voters | 3.24% | 1.73x |
| Hip Hop Fans | 3.75% | 1.72x |
| Atlanta United Fans | 2.90% | 1.70x |
| Georgia Trip Planners | 3.81% | 1.68x |
| SEC Fans | 3.12% | 1.67x |
| Clemson Tigers Fans | 3.15% | 1.67x |
| North Carolina Travel Researchers | 3.33% | 1.63x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.
| Location | Composition | Index |
| Belk | 2.21% | 8.79x |
| Topshop | 0.76% | 8.60x |
| Joe's Jeans | 0.43% | 8.15x |
| Calvin Klein | 0.62% | 7.37x |
| Everlane | 0.17% | 7.29x |
| Supreme | 0.18% | 7.25x |
| Levi Strauss | 2.16% | 7.25x |
| Uniqlo | 2.11% | 6.98x |
| Hugo Boss | 4.66% | 6.91x |
| H&M | 7.97% | 6.75x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is Romanian News.
| Content Affinity | Composition | Index |
| Romanian News | 0.10% | 9.64x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.06% | 4.43x |
| Franco-African Cluster | 0.04% | 4.18x |
| Cosmetics Business | 0.06% | 3.18x |
| Malaya | 0.03% | 3.08x |
| Sports - Golf, Hunting, Fishing | 0.06% | 2.97x |
| Memphis News | 0.30% | 2.96x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.07% | 2.85x |
| Chat Rooms | 0.04% | 2.80x |
| North Carolina Education | 1.50% | 2.72x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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