Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 190.5 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 5.57% | 1.93x |
| North Carolina Football Fans | 5.16% | 1.84x |
| Sprint Customers | 0.06% | 1.74x |
| Asheville Trip Planners | 4.06% | 1.71x |
| Holiday Season Low-Cost Retail Deal Shoppers | 3.71% | 1.68x |
| Myrtle Beach Trip Planners | 3.99% | 1.67x |
| Smoky Mountains Trip Planners | 4.47% | 1.66x |
| Georgia Trip Planners | 5.23% | 1.65x |
| Tennessee Volunteers Fans | 4.68% | 1.64x |
| Holiday Season Department Store Deal Shoppers | 3.30% | 1.63x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.
| Location | Composition | Index |
| Belk | 0.96% | 4.48x |
| REI | 0.46% | 3.71x |
| Bonobos | 0.21% | 3.71x |
| Saint Laurent Paris | 0.06% | 3.69x |
| Coach | 1.12% | 3.60x |
| Express Outlets | 0.38% | 3.56x |
| Ralph Lauren | 0.52% | 3.42x |
| Mens Wearhouse | 2.73% | 3.35x |
| Eddie Bauer | 0.82% | 3.22x |
| Anthropologie | 0.83% | 3.15x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.48% | 6.09x |
| Medical Journals | 0.21% | 4.74x |
| Bird Watching | 0.12% | 3.62x |
| Ancestry & Memorial Researchers | 0.14% | 3.57x |
| Canada Shopping - General Commerce | 0.03% | 2.78x |
| Crossword & Puzzle Players | 0.34% | 2.67x |
| Canada Consumer Product Cluster | 0.14% | 2.37x |
| Philippines News | 0.41% | 2.37x |
| North Carolina Education | 1.58% | 2.30x |
| New York City Real Estate Research Cluster | 0.58% | 2.30x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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