Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 383 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 5.67% | 2.16x |
| Duke Blue Devils Fans | 3.55% | 1.90x |
| UNC Tar Heels Fans | 3.55% | 1.89x |
| ACC Fans | 3.00% | 1.88x |
| North Carolina Travel Researchers | 4.58% | 1.81x |
| Asheville Trip Planners | 2.40% | 1.80x |
| Clemson Tigers Fans | 3.87% | 1.75x |
| Sprint Customers | 0.06% | 1.74x |
| NCAA Football Fans | 2.89% | 1.69x |
| SEC Fans | 3.16% | 1.66x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 5.09x |
| Belk | 4.00% | 3.89x |
| REI | 1.48% | 2.70x |
| Jos A. Bank Clothiers | 5.78% | 2.66x |
| Lane Bryant | 7.15% | 2.61x |
| Mens Wearhouse | 10.57% | 2.59x |
| Ralph Lauren | 1.53% | 2.58x |
| Talbots | 4.01% | 2.58x |
| Madewell | 1.88% | 2.56x |
| Express Outlets | 1.18% | 2.52x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is South Africa News Cluster.
| Content Affinity | Composition | Index |
| South Africa News Cluster | 0.16% | 4.77x |
| Crossword & Puzzle Players | 0.38% | 3.68x |
| Bird Watching | 0.12% | 3.62x |
| Diet & Weight Loss | 0.08% | 3.56x |
| Party Planning & Invitations | 0.44% | 3.23x |
| Florida College Athletics | 0.22% | 3.18x |
| Caribbean Vacation | 0.22% | 3.05x |
| Accounting | 0.08% | 3.05x |
| Spanish Lifestyle & Health | 0.11% | 2.91x |
| Canada Shopping - General Commerce | 0.03% | 2.78x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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