Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 127.4 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.21% | 3.02x |
| 2022 FIFA World Cup Enthusiasts | 1.81% | 2.54x |
| Mac Users | 0.74% | 2.51x |
| Family Adventures Travelers | 0.32% | 2.48x |
| Pressure Cooking Recipe Researchers | 1.06% | 2.10x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.21% | 2.01x |
| Travel Researchers | 0.96% | 1.78x |
| Sprint Customers | 0.06% | 1.74x |
| Snowboard Enthusiasts | 1.06% | 1.73x |
| Last Minute Travelers | 1.49% | 1.72x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Curious about what else the Krispy Kreme audience is interested in?
Sign Up
APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Zara.
| Location | Composition | Index |
| Zara | 2.60% | 26.82x |
| Anthropologie | 3.26% | 16.98x |
| Uniqlo | 0.56% | 12.02x |
| Topshop | 0.09% | 11.69x |
| H&M | 3.62% | 10.98x |
| Belk | 0.99% | 10.01x |
| Old Navy | 5.53% | 9.98x |
| Club Monaco | 0.27% | 9.42x |
| Armani | 0.73% | 8.86x |
| Victoria's Secret | 2.50% | 8.25x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Want to find more of the Krispy Kreme audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 0.32% | 5.15x |
| Spain News - Madrid & Seville | 1.06% | 4.62x |
| Peru Media | 0.32% | 4.38x |
| Maps & Navigation | 0.11% | 4.01x |
| Power Tools | 0.07% | 3.78x |
| Bird Watching | 0.12% | 3.62x |
| Diet & Weight Loss | 0.08% | 3.56x |
| New York City Real Estate Research Cluster | 0.22% | 3.52x |
| People Search | 0.21% | 3.27x |
| US Cycling | 0.43% | 2.94x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Want to see more of the Content Affinities the Krispy Kreme audience visits?
Sign Up
DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Krispy Kreme audience?
Sign Up