Dstillery Audiences

KRISPY KREME

Audience Size: 383 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 383 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 5.67% 2.16x
Duke Blue Devils Fans 3.55% 1.90x
UNC Tar Heels Fans 3.55% 1.89x
ACC Fans 3.00% 1.88x
North Carolina Travel Researchers 4.58% 1.81x
Asheville Trip Planners 2.40% 1.80x
Clemson Tigers Fans 3.87% 1.75x
Sprint Customers 0.06% 1.74x
NCAA Football Fans 2.89% 1.69x
SEC Fans 3.16% 1.66x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 5.09x
Belk 4.00% 3.89x
REI 1.48% 2.70x
Jos A. Bank Clothiers 5.78% 2.66x
Lane Bryant 7.15% 2.61x
Mens Wearhouse 10.57% 2.59x
Ralph Lauren 1.53% 2.58x
Talbots 4.01% 2.58x
Madewell 1.88% 2.56x
Express Outlets 1.18% 2.52x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 0.16% 4.77x
Crossword & Puzzle Players 0.38% 3.68x
Bird Watching 0.12% 3.62x
Diet & Weight Loss 0.08% 3.56x
Party Planning & Invitations 0.44% 3.23x
Florida College Athletics 0.22% 3.18x
Caribbean Vacation 0.22% 3.05x
Accounting 0.08% 3.05x
Spanish Lifestyle & Health 0.11% 2.91x
Canada Shopping - General Commerce 0.03% 2.78x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female