Dstillery Audiences

KRISPY KREME

Audience Size: 554.1 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 554.1 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.11% 3.26x
North Carolina Football Fans 5.49% 2.50x
South Carolina Gamecocks Fans 4.10% 2.39x
Clemson Tigers Fans 4.95% 2.32x
Carolina Panthers Fans 4.71% 2.29x
Atlanta Braves Fans 4.64% 2.24x
Tennessee Volunteers Fans 4.56% 2.10x
South Atlantic Voters 4.56% 1.97x
UNC Tar Heels Fans 3.86% 1.96x
Tampa Bay Buccaneers Fans 3.79% 1.92x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Everlane.

Location Composition Index
Everlane 0.17% 10.58x
Supreme 0.18% 10.19x
Joe's Jeans 0.29% 9.87x
Belk 2.53% 9.71x
Uniqlo 2.02% 8.19x
Topshop 0.42% 8.12x
Coach 6.42% 8.06x
Calvin Klein 0.52% 7.83x
H&M 7.57% 7.55x
Hugo Boss 4.04% 7.18x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.12% 4.79x
Reproductive Health 0.23% 4.18x
Mid-Atlantic Beaches 0.05% 3.85x
Online Media Converters 0.31% 3.79x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.46% 3.61x
Vaping 0.31% 3.61x
Writing Resources 0.15% 3.60x
Quebec Vacations 0.15% 3.40x
Southeast College Athletics 0.23% 3.36x
Low Budget Shoppers 0.15% 3.34x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male