Dstillery Audiences

KRISPY KREME

Audience Size: 768.3 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 768.3 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 2.88% 1.95x
Florida Gulf Coast Travel Researchers 2.59% 1.89x
Tennessee Volunteers Fans 1.70% 1.82x
North Carolina Football Fans 2.43% 1.79x
SEC Fans 1.75% 1.77x
Florida State Seminoles Fans 1.79% 1.77x
Atlanta United Fans 1.82% 1.72x
Smoky Mountains Trip Planners 1.89% 1.69x
Georgia Activities Researchers 1.96% 1.68x
Southeastern Voters 1.70% 1.67x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.

Location Composition Index
Belk 2.73% 11.98x
Saint Laurent Paris 1.10% 8.80x
Everlane 0.12% 8.74x
Aeropostale 3.74% 8.53x
Club Monaco 1.06% 8.46x
H&M 5.85% 8.33x
Levi Strauss 1.25% 8.30x
Topshop 0.15% 8.26x
Uniqlo 1.47% 8.00x
Calvin Klein 0.99% 7.95x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Alabama News.

Content Affinity Composition Index
Alabama News 2.70% 2.31x
Tennessee News 1.67% 2.13x
Georgia Cluster 3.64% 1.94x
Florida Jacksonville & Orlando Cluster 2.17% 1.55x
African American Celebrity Gossip 5.22% 1.38x
Combat Sports 1.57% 1.32x
Florida Local News Cluster 2.18% 1.31x
South Florida Cluster 1.85% 1.25x
Hip-Hop Enthusiast 2.88% 1.16x
Finance & Accounting Cluster 2.35% 1.14x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male