Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 317.1 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 5.21% | 2.49x |
| North Carolina Football Fans | 5.61% | 2.31x |
| Social Distancing Content Readers | 0.12% | 2.25x |
| UNC Tar Heels Fans | 4.62% | 2.04x |
| Myrtle Beach Trip Planners | 4.95% | 2.02x |
| South Atlantic Voters | 5.61% | 2.01x |
| Florida Gators Fans | 5.54% | 1.98x |
| Clemson Tigers Fans | 4.95% | 1.96x |
| North Carolina Travel Researchers | 5.21% | 1.95x |
| Florida State Seminoles Fans | 5.28% | 1.94x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.
| Location | Composition | Index |
| Belk | 1.82% | 9.05x |
| Supreme | 0.08% | 7.99x |
| Coach | 3.63% | 7.26x |
| Everlane | 0.07% | 6.95x |
| Topshop | 0.16% | 6.52x |
| Uniqlo | 0.97% | 6.46x |
| H&M | 4.35% | 6.31x |
| Hollister | 3.59% | 6.04x |
| Lorna Jane | 0.25% | 5.99x |
| Express Outlets | 0.73% | 5.93x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is Canadian Auto.
| Content Affinity | Composition | Index |
| Canadian Auto | 0.26% | 7.13x |
| Southeast College Athletics | 0.33% | 5.71x |
| Canada Culture and Tourism | 0.20% | 5.68x |
| Bridal Fashion | 0.20% | 5.32x |
| Korea Cluster | 0.20% | 4.76x |
| Dermatology | 0.20% | 4.10x |
| Psychology & Social Work | 0.13% | 3.65x |
| Bird Watching | 0.12% | 3.62x |
| Spanish Health & Wellness | 0.53% | 3.54x |
| Online Media Converters | 0.20% | 3.40x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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