Explore the Krispy Kreme Audience
Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 275.1 thousand unique devices whose actions qualify for the Krispy Kreme audience.
INTERESTS
The Krispy Kreme audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krispy Kreme audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 2.39% | 1.80x |
| South Atlantic Voters | 2.09% | 1.73x |
| Florida Gulf Coast Travel Researchers | 2.14% | 1.68x |
| Florida Gators Fans | 1.66% | 1.60x |
| Florida State Seminoles Fans | 1.58% | 1.56x |
| South Carolina Gamecocks Fans | 1.32% | 1.54x |
| Smoky Mountains Trip Planners | 1.58% | 1.48x |
| Atlanta United Fans | 1.47% | 1.45x |
| Florida Atlantic Coast Trip Planners | 1.81% | 1.43x |
| Atlanta Trip Planners | 3.16% | 1.43x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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APPAREL RETAILERS
The Krispy Kreme audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.72% | 12.73x |
| Belk | 1.70% | 11.78x |
| Hugo Boss | 1.04% | 11.48x |
| H&M | 2.71% | 11.15x |
| Calvin Klein | 0.75% | 10.72x |
| Levi Strauss | 0.74% | 10.31x |
| Joe's Jeans | 0.26% | 10.12x |
| Uniqlo | 0.78% | 10.01x |
| Zara | 1.62% | 9.85x |
| Columbia | 0.74% | 9.74x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krispy Kreme audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 0.85% | 2.05x |
| Alabama News | 1.82% | 1.92x |
| North Carolina | 0.94% | 1.89x |
| Tennessee Cluster | 0.98% | 1.83x |
| Georgia Cluster | 2.63% | 1.80x |
| South Carolina News | 1.17% | 1.79x |
| LGBTQ Advocacy | 0.75% | 1.78x |
| Florida Jacksonville & Orlando Cluster | 2.10% | 1.76x |
| Canada News | 0.04% | 1.59x |
| Niche Dating Websites | 0.27% | 1.59x |
Composition Percentage:
The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
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DEMOGRAPHICS
The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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