Dstillery Audiences

KRISPY KREME

Audience Size: 190.5 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 190.5 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 5.57% 1.93x
North Carolina Football Fans 5.16% 1.84x
Sprint Customers 0.06% 1.74x
Asheville Trip Planners 4.06% 1.71x
Holiday Season Low-Cost Retail Deal Shoppers 3.71% 1.68x
Myrtle Beach Trip Planners 3.99% 1.67x
Smoky Mountains Trip Planners 4.47% 1.66x
Georgia Trip Planners 5.23% 1.65x
Tennessee Volunteers Fans 4.68% 1.64x
Holiday Season Department Store Deal Shoppers 3.30% 1.63x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.

Location Composition Index
Belk 0.96% 4.48x
REI 0.46% 3.71x
Bonobos 0.21% 3.71x
Saint Laurent Paris 0.06% 3.69x
Coach 1.12% 3.60x
Express Outlets 0.38% 3.56x
Ralph Lauren 0.52% 3.42x
Mens Wearhouse 2.73% 3.35x
Eddie Bauer 0.82% 3.22x
Anthropologie 0.83% 3.15x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.48% 6.09x
Medical Journals 0.21% 4.74x
Bird Watching 0.12% 3.62x
Ancestry & Memorial Researchers 0.14% 3.57x
Canada Shopping - General Commerce 0.03% 2.78x
Crossword & Puzzle Players 0.34% 2.67x
Canada Consumer Product Cluster 0.14% 2.37x
Philippines News 0.41% 2.37x
North Carolina Education 1.58% 2.30x
New York City Real Estate Research Cluster 0.58% 2.30x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female