Dstillery Audiences

KRISPY KREME

Audience Size: 599.4 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 599.4 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 2.77% 1.86x
Work Hard, Play Hard Travelers 0.03% 1.82x
Florida Gulf Coast Travel Researchers 2.26% 1.78x
Atlanta Trip Planners 3.96% 1.63x
Atlanta United Fans 1.86% 1.62x
Smoky Mountains Trip Planners 1.98% 1.61x
Getting Off the Grid Travelers 0.03% 1.61x
North Carolina Football Fans 1.94% 1.58x
Southeastern Voters 1.68% 1.57x
South Carolina Gamecocks Fans 1.44% 1.55x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.

Location Composition Index
Belk 2.72% 12.14x
Everlane 0.12% 10.57x
Saint Laurent Paris 1.04% 9.88x
Club Monaco 1.12% 9.51x
H&M 4.34% 8.83x
Levi Strauss 1.17% 8.76x
Michael Kors 2.23% 8.74x
Columbia 1.13% 8.70x
Aeropostale 3.72% 8.55x
Hollister 2.17% 8.46x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 2.90x
Korea Cluster 0.12% 2.73x
North Carolina Education 1.10% 2.60x
Apartment & Community Real Estate Researchers 0.05% 2.48x
Office Furniture Design 0.05% 2.34x
Savannah Georgia News 0.39% 2.30x
North Carolina 1.21% 2.29x
Alabama News 2.23% 2.20x
Tennessee Cluster 1.22% 2.18x
Tennessee News 1.50% 2.10x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female