Dstillery Audiences

KRISPY KREME

Audience Size: 497.2 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 497.2 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 1.74x
Southeastern Voters 4.43% 1.73x
Tennessee Volunteers Fans 3.99% 1.61x
North Carolina Football Fans 4.02% 1.56x
Kentucky Wildcats Fans 3.16% 1.55x
Smoky Mountains Trip Planners 3.40% 1.52x
Louisville Cardinals Fans 3.16% 1.51x
Clemson Tigers Fans 3.62% 1.50x
Turkey Trip Planners 2.63% 1.50x
Arkansas Razorbacks Fans 3.78% 1.50x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 6.31x
Belk 2.53% 3.76x
Joe's Jeans 0.09% 2.86x
REI 1.06% 2.61x
Jos A. Bank Clothiers 4.27% 2.60x
Lane Bryant 5.13% 2.57x
Mens Wearhouse 7.66% 2.55x
Madewell 1.33% 2.52x
Chicos 5.01% 2.39x
Old Navy 8.72% 2.37x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Custom Printing.

Content Affinity Composition Index
Custom Printing 0.10% 5.69x
Central & South American News 0.22% 4.44x
College Sports 0.10% 3.98x
Corporate Employment Pages 0.06% 3.77x
Bird Watching 0.12% 3.62x
New Parents 0.19% 3.55x
African-American Hair 0.06% 3.55x
Community Planning & Transportation 0.06% 3.50x
Vietnam Cluster 0.06% 3.47x
Lawns & Pest Control 0.06% 3.42x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female