Dstillery Audiences

KRISPY KREME

Audience Size: 826.7 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 826.7 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 3.81% 1.86x
South Carolina Gamecocks Fans 2.84% 1.80x
UNC Tar Heels Fans 3.01% 1.74x
Southeastern Voters 3.24% 1.73x
Hip Hop Fans 3.75% 1.72x
Atlanta United Fans 2.90% 1.70x
Georgia Trip Planners 3.81% 1.68x
SEC Fans 3.12% 1.67x
Clemson Tigers Fans 3.15% 1.67x
North Carolina Travel Researchers 3.33% 1.63x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.

Location Composition Index
Belk 2.21% 8.79x
Topshop 0.76% 8.60x
Joe's Jeans 0.43% 8.15x
Calvin Klein 0.62% 7.37x
Everlane 0.17% 7.29x
Supreme 0.18% 7.25x
Levi Strauss 2.16% 7.25x
Uniqlo 2.11% 6.98x
Hugo Boss 4.66% 6.91x
H&M 7.97% 6.75x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.10% 9.64x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.06% 4.43x
Franco-African Cluster 0.04% 4.18x
Cosmetics Business 0.06% 3.18x
Malaya 0.03% 3.08x
Sports - Golf, Hunting, Fishing 0.06% 2.97x
Memphis News 0.30% 2.96x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 2.85x
Chat Rooms 0.04% 2.80x
North Carolina Education 1.50% 2.72x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male