Dstillery Audiences

KRISPY KREME

Audience Size: 786 Thousand Devices

Explore the Krispy Kreme Audience

Below you'll find more information about the Krispy Kreme audience, broken down in different categories based on their digital and physical behaviors. These are 786 thousand unique devices whose actions qualify for the Krispy Kreme audience.

Dstillery Crafted Audiences

INTERESTS

The Krispy Kreme audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krispy Kreme audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 5.11x
SEC Fans 2.43% 2.07x
Auburn Tigers Fans 2.51% 2.02x
South Carolina Gamecocks Fans 2.16% 2.00x
Tennessee Volunteers Fans 2.12% 1.88x
Southeastern Voters 2.22% 1.86x
Alabama Trip Planners 3.20% 1.84x
Georgia Trip Planners 3.20% 1.79x
North Carolina Football Fans 3.12% 1.78x
Clemson Tigers Fans 2.66% 1.76x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Interest attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krispy Kreme audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krispy Kreme audience is Belk.

Location Composition Index
Belk 2.23% 10.07x
Topshop 0.37% 8.20x
Everlane 0.13% 6.95x
H&M 6.39% 6.94x
Hollister 3.57% 6.91x
Calvin Klein 0.75% 6.84x
Hugo Boss 3.24% 6.73x
Jos A. Bank Clothiers 6.08% 6.60x
Levi Strauss 1.34% 6.58x
Mens Wearhouse 10.66% 6.58x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Location attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krispy Kreme audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 22.05x
Watches & Jewelry 0.01% 14.32x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 11.93x
Washington D.C. Hotels 0.01% 10.69x
Home Décor, Furniture, & Decorating 0.01% 8.06x
Environmental Conservation 0.03% 7.37x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.95x
Sports - Skiing, Snowboarding 0.01% 6.78x
Canadian Construction & Renovation Research Cluster 0.03% 6.75x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 5.79x
Composition Percentage: The overlap percentage between the Krispy Kreme audience and the Content Affinity attribute.
Index: A comparison of the Krispy Kreme audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krispy Kreme audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male