Explore the Kroger Audience
Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 470.1 thousand unique devices whose actions qualify for the Kroger audience.
INTERESTS
The Kroger audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kroger audience is Cincinnati Bengals Fans.
| Interest | Composition | Index |
| Cincinnati Bengals Fans | 4.99% | 2.78x |
| Indianapolis Colts Fans | 4.46% | 2.28x |
| Michigan County and Local Fair Visitors | 6.63% | 2.17x |
| Cininnati Reds Fans | 6.20% | 2.15x |
| Louisville Cardinals Fans | 3.17% | 2.12x |
| Golden State Warriors Fans | 5.82% | 2.06x |
| Ohio State Buckeyes Fans | 4.96% | 2.05x |
| Ohio County and Local Fair Visitors | 5.42% | 2.05x |
| Aquarium Trip Planners | 3.24% | 2.04x |
| Camaro Enthusiasts | 3.08% | 1.92x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Curious about what else the Kroger audience is interested in?
Sign Up
APPAREL RETAILERS
The Kroger audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kroger audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 1.08% | 4.96x |
| Brooks Brothers | 0.43% | 4.82x |
| Belk | 0.47% | 4.75x |
| Eddie Bauer | 0.38% | 4.43x |
| Jos A. Bank Clothiers | 0.67% | 4.33x |
| Abercrombie & Fitch | 0.33% | 4.02x |
| Buckle | 1.49% | 3.95x |
| Dressbarn | 1.04% | 3.85x |
| Chicos | 1.17% | 3.72x |
| Talbots | 0.72% | 3.72x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Want to find more of the Kroger audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 0.36% | 6.93x |
| Mail Order Food | 0.03% | 4.71x |
| Design Software | 0.11% | 4.59x |
| Maps & Navigation | 0.11% | 4.36x |
| Central & Northwest Ohio Cluster | 4.65% | 4.29x |
| Disease Cluster | 0.03% | 3.92x |
| Cincinnati Cluster | 5.80% | 3.63x |
| Detroit News | 2.41% | 3.61x |
| Teaching Abroad | 0.01% | 3.59x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.05% | 3.54x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Want to see more of the Content Affinities the Kroger audience visits?
Sign Up
DEMOGRAPHICS
The Kroger audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Kroger audience?
Sign Up