Dstillery Audiences

KROGER

Audience Size: 1.9 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 6.43% 2.89x
Ohio County and Local Fair Visitors 6.07% 2.41x
Smoky Mountains Trip Planners 5.21% 2.25x
Cabin Rental Researchers 5.50% 2.14x
Aquarium Trip Planners 5.13% 2.04x
Countdown to the Beach Travelers 0.02% 2.02x
Midwestern Voters 4.42% 2.02x
Ohio State Buckeyes Fans 4.32% 2.01x
Kentucky Wildcats Fans 4.17% 1.99x
South State Fair Visitors 5.10% 1.99x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Belk.

Location Composition Index
Belk 1.30% 5.53x
Buckle 5.25% 4.68x
Talbots 3.43% 4.43x
Jos A. Bank Clothiers 3.88% 4.13x
Chicos 4.13% 4.00x
Lane Bryant 3.68% 3.98x
Journeys 3.76% 3.61x
Brooks Brothers 2.06% 3.48x
Express Outlets 0.68% 3.48x
American Eagle Outfitters 5.10% 3.43x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.68% 6.78x
Ohio Universities 1.71% 5.58x
Cincinnati Cluster 7.16% 5.50x
Texas Off-Roading 0.04% 5.34x
Central & Northwest Ohio Cluster 4.47% 4.50x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.81x
Active Lifestyle Enthusiasts 0.02% 3.68x
Kentucky News 4.42% 3.35x
Tennessee News 3.59% 3.28x
College Sports 0.35% 3.24x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female