Explore the Kroger Audience
Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Kroger audience.
INTERESTS
The Kroger audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.
| Interest | Composition | Index |
| Cininnati Reds Fans | 7.07% | 2.99x |
| Ohio County and Local Fair Visitors | 6.71% | 2.80x |
| Midwestern Voters | 5.98% | 2.68x |
| Smoky Mountains Trip Planners | 5.89% | 2.66x |
| Cabin Rental Researchers | 5.97% | 2.43x |
| Aquarium Trip Planners | 5.54% | 2.40x |
| Smokie Mountain Trip Planner | 5.88% | 2.38x |
| Kentucky Wildcats Fans | 4.92% | 2.29x |
| Ohio State Buckeyes Fans | 5.11% | 2.26x |
| Nashville Trip Planners | 5.52% | 2.24x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
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APPAREL RETAILERS
The Kroger audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kroger audience is Belk.
| Location | Composition | Index |
| Belk | 1.74% | 6.06x |
| Carhartt | 23.10% | 5.95x |
| Buckle | 5.92% | 4.81x |
| Talbots | 3.56% | 4.58x |
| Lane Bryant | 4.38% | 4.37x |
| Jos A. Bank Clothiers | 4.22% | 4.29x |
| Chicos | 4.71% | 4.11x |
| Dressbarn | 3.30% | 3.63x |
| Journeys | 6.52% | 3.59x |
| White House Black Market | 4.95% | 3.53x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 1.76% | 5.89x |
| Rural Living | 0.01% | 5.71x |
| Cincinnati Cluster | 7.25% | 5.04x |
| Central & Northwest Ohio Cluster | 5.21% | 4.87x |
| Memphis News | 0.50% | 4.59x |
| Detroit News | 3.79% | 3.64x |
| General Interest | 0.03% | 3.62x |
| Kentucky News | 5.20% | 3.41x |
| Texas News Cluster | 1.86% | 3.10x |
| Tennessee News | 3.86% | 3.06x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
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DEMOGRAPHICS
The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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