Dstillery Audiences

KROGER

Audience Size: 484.7 Thousand Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 484.7 thousand unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 5.93% 3.16x
Smoky Mountains Trip Planners 3.63% 2.55x
Aquarium Trip Planners 3.67% 2.51x
Ohio County and Local Fair Visitors 6.01% 2.49x
Cincinnati Bengals Fans 3.03% 2.41x
Ohio State Buckeyes Fans 3.70% 2.33x
Midwestern Voters 4.59% 2.30x
Nashville Activity Researchers 0.48% 2.13x
Nashville Trip Planners 2.22% 2.02x
Michigan County and Local Fair Visitors 5.37% 2.01x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Carhartt.

Location Composition Index
Carhartt 19.40% 5.81x
Jos A. Bank Clothiers 1.49% 4.25x
Belk 0.63% 4.02x
Buckle 2.13% 3.87x
Lane Bryant 1.54% 3.82x
Kate Spade 0.48% 3.76x
Dressbarn 1.30% 3.76x
Abercrombie & Fitch 0.25% 3.65x
Brooks Brothers 0.51% 3.58x
Hollister 1.16% 3.53x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.55% 6.59x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 6.25x
Mail Order Food 0.04% 5.79x
Cincinnati Cluster 7.82% 4.37x
Central & Northwest Ohio Cluster 4.80% 4.28x
Disease Cluster 0.03% 3.92x
College Sports 0.03% 3.81x
African-American Hair 0.02% 3.80x
Comedy Content 0.03% 3.76x
Memphis News 0.50% 3.66x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female