Dstillery Audiences

KROGER

Audience Size: 2.1 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 4.94% 3.06x
Ohio County and Local Fair Visitors 5.71% 2.95x
Midwestern Voters 4.63% 2.83x
Smoky Mountains Trip Planners 4.64% 2.55x
Cabin Rental Researchers 4.33% 2.38x
Ohio State Buckeyes Fans 3.75% 2.24x
Aquarium Trip Planners 4.26% 2.21x
Indiana Hoosiers Fans 3.80% 2.10x
Kentucky Wildcats Fans 3.41% 2.05x
Louisville Cardinals Fans 3.17% 2.04x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Belk.

Location Composition Index
Belk 1.25% 5.79x
Buckle 3.96% 4.76x
Jos A. Bank Clothiers 3.85% 4.31x
Carhartt 2.78% 4.29x
Talbots 3.11% 4.18x
Chicos 3.59% 4.14x
Lane Bryant 3.56% 4.07x
Express Outlets 0.61% 3.74x
Brooks Brothers 2.13% 3.73x
Journeys 3.28% 3.61x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.01% 7.68x
Ohio Universities 1.92% 5.60x
Cincinnati Cluster 7.05% 5.30x
Central & Northwest Ohio Cluster 5.14% 5.23x
Memphis News 0.48% 4.19x
Local & Travel England - North Midlands 0.01% 4.03x
Detroit News 4.06% 3.55x
Kentucky News 4.92% 3.46x
General Interest 0.05% 3.28x
Indiana News & Business Cluster 4.40% 3.05x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female