Dstillery Audiences

KROGER

Audience Size: 284 Thousand Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 284 thousand unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cat Lovers.

Interest Composition Index
Cat Lovers 5.11% 4.24x
Nintendo Enthusiasts 3.98% 4.09x
Midwestern Voters 4.55% 3.79x
Hallmark Channel Movie Fans 3.98% 3.65x
Authors 2.84% 3.52x
Gastrointestinal Researchers 2.84% 3.35x
Kosher Recipe Researchers 3.41% 3.34x
Video Gamers 3.41% 3.26x
United Kingdom News Readers 2.27% 3.24x
Business Travelers 2.84% 3.23x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Carhartt.

Location Composition Index
Carhartt 40.13% 4.53x
Abercrombie & Fitch 0.20% 4.48x
Talbots 2.04% 4.28x
Jos A. Bank Clothiers 2.31% 4.25x
Buckle 3.58% 4.13x
Belk 1.15% 4.12x
Lane Bryant 2.98% 4.08x
Maurices 5.29% 3.99x
Kate Spade 1.04% 3.95x
Anthropologie 1.12% 3.75x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.81% 7.55x
Cincinnati Cluster 7.95% 6.82x
College Sports 0.13% 6.11x
Central & Northwest Ohio Cluster 5.11% 5.59x
Beach Vacations 0.10% 5.56x
US Soccer 0.10% 4.73x
Arkansas News 2.27% 4.72x
Texas University Athletics 1.70% 4.21x
Phone & Computer Game Downloaders 0.04% 4.07x
Shoes & Accessories 0.13% 3.98x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female