Explore the Kroger Audience
Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kroger audience.
INTERESTS
The Kroger audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.
| Interest | Composition | Index |
| Cininnati Reds Fans | 2.76% | 2.67x |
| Smoky Mountains Trip Planners | 2.87% | 2.51x |
| Midwestern Voters | 2.80% | 2.50x |
| Cabin Rental Researchers | 3.12% | 2.26x |
| Nashville Trip Planners | 2.59% | 2.16x |
| Houston Trip Planners | 2.96% | 2.12x |
| Texas Energy Providers | 2.22% | 2.04x |
| Aquarium Trip Planners | 2.68% | 2.01x |
| Kentucky Wildcats Fans | 1.93% | 1.99x |
| Georgia Trip Planners | 2.74% | 1.96x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
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APPAREL RETAILERS
The Kroger audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kroger audience is Belk.
| Location | Composition | Index |
| Belk | 1.45% | 7.73x |
| Express Outlets | 0.27% | 6.98x |
| Jos A. Bank Clothiers | 1.41% | 5.18x |
| Brooks Brothers | 2.48% | 5.07x |
| Lane Bryant | 2.34% | 5.01x |
| Chicos | 2.27% | 4.96x |
| Dressbarn | 2.00% | 4.69x |
| Gymboree | 1.72% | 4.67x |
| Journeys | 1.32% | 4.48x |
| Eddie Bauer | 0.59% | 4.46x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kroger audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.43% | 6.35x |
| Survey Websites | 0.02% | 6.03x |
| Cincinnati Cluster | 3.08% | 5.37x |
| Central & Northwest Ohio Cluster | 2.47% | 5.29x |
| Ohio Universities | 1.07% | 5.17x |
| Detroit News | 2.64% | 4.03x |
| West Virginia News | 0.86% | 3.77x |
| Kentucky News | 2.59% | 3.54x |
| Tennessee News | 2.22% | 3.28x |
| General Interest | 0.03% | 3.26x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
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DEMOGRAPHICS
The Kroger audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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