Dstillery Audiences

KROGER

Audience Size: 470.1 Thousand Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 470.1 thousand unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cincinnati Bengals Fans.

Interest Composition Index
Cincinnati Bengals Fans 4.99% 2.78x
Indianapolis Colts Fans 4.46% 2.28x
Michigan County and Local Fair Visitors 6.63% 2.17x
Cininnati Reds Fans 6.20% 2.15x
Louisville Cardinals Fans 3.17% 2.12x
Golden State Warriors Fans 5.82% 2.06x
Ohio State Buckeyes Fans 4.96% 2.05x
Ohio County and Local Fair Visitors 5.42% 2.05x
Aquarium Trip Planners 3.24% 2.04x
Camaro Enthusiasts 3.08% 1.92x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Lane Bryant.

Location Composition Index
Lane Bryant 1.08% 4.96x
Brooks Brothers 0.43% 4.82x
Belk 0.47% 4.75x
Eddie Bauer 0.38% 4.43x
Jos A. Bank Clothiers 0.67% 4.33x
Abercrombie & Fitch 0.33% 4.02x
Buckle 1.49% 3.95x
Dressbarn 1.04% 3.85x
Chicos 1.17% 3.72x
Talbots 0.72% 3.72x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.36% 6.93x
Mail Order Food 0.03% 4.71x
Design Software 0.11% 4.59x
Maps & Navigation 0.11% 4.36x
Central & Northwest Ohio Cluster 4.65% 4.29x
Disease Cluster 0.03% 3.92x
Cincinnati Cluster 5.80% 3.63x
Detroit News 2.41% 3.61x
Teaching Abroad 0.01% 3.59x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.05% 3.54x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female