Dstillery Audiences

KROGER

Audience Size: 1.8 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 7.07% 2.99x
Ohio County and Local Fair Visitors 6.71% 2.80x
Midwestern Voters 5.98% 2.68x
Smoky Mountains Trip Planners 5.89% 2.66x
Cabin Rental Researchers 5.97% 2.43x
Aquarium Trip Planners 5.54% 2.40x
Smokie Mountain Trip Planner 5.88% 2.38x
Kentucky Wildcats Fans 4.92% 2.29x
Ohio State Buckeyes Fans 5.11% 2.26x
Nashville Trip Planners 5.52% 2.24x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Belk.

Location Composition Index
Belk 1.74% 6.06x
Carhartt 23.10% 5.95x
Buckle 5.92% 4.81x
Talbots 3.56% 4.58x
Lane Bryant 4.38% 4.37x
Jos A. Bank Clothiers 4.22% 4.29x
Chicos 4.71% 4.11x
Dressbarn 3.30% 3.63x
Journeys 6.52% 3.59x
White House Black Market 4.95% 3.53x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.76% 5.89x
Rural Living 0.01% 5.71x
Cincinnati Cluster 7.25% 5.04x
Central & Northwest Ohio Cluster 5.21% 4.87x
Memphis News 0.50% 4.59x
Detroit News 3.79% 3.64x
General Interest 0.03% 3.62x
Kentucky News 5.20% 3.41x
Texas News Cluster 1.86% 3.10x
Tennessee News 3.86% 3.06x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female