Explore the Kroger Audience
Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 284 thousand unique devices whose actions qualify for the Kroger audience.
INTERESTS
The Kroger audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kroger audience is Cat Lovers.
| Interest | Composition | Index |
| Cat Lovers | 5.11% | 4.24x |
| Nintendo Enthusiasts | 3.98% | 4.09x |
| Midwestern Voters | 4.55% | 3.79x |
| Hallmark Channel Movie Fans | 3.98% | 3.65x |
| Authors | 2.84% | 3.52x |
| Gastrointestinal Researchers | 2.84% | 3.35x |
| Kosher Recipe Researchers | 3.41% | 3.34x |
| Video Gamers | 3.41% | 3.26x |
| United Kingdom News Readers | 2.27% | 3.24x |
| Business Travelers | 2.84% | 3.23x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
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APPAREL RETAILERS
The Kroger audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kroger audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 40.13% | 4.53x |
| Abercrombie & Fitch | 0.20% | 4.48x |
| Talbots | 2.04% | 4.28x |
| Jos A. Bank Clothiers | 2.31% | 4.25x |
| Buckle | 3.58% | 4.13x |
| Belk | 1.15% | 4.12x |
| Lane Bryant | 2.98% | 4.08x |
| Maurices | 5.29% | 3.99x |
| Kate Spade | 1.04% | 3.95x |
| Anthropologie | 1.12% | 3.75x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 1.81% | 7.55x |
| Cincinnati Cluster | 7.95% | 6.82x |
| College Sports | 0.13% | 6.11x |
| Central & Northwest Ohio Cluster | 5.11% | 5.59x |
| Beach Vacations | 0.10% | 5.56x |
| US Soccer | 0.10% | 4.73x |
| Arkansas News | 2.27% | 4.72x |
| Texas University Athletics | 1.70% | 4.21x |
| Phone & Computer Game Downloaders | 0.04% | 4.07x |
| Shoes & Accessories | 0.13% | 3.98x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
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DEMOGRAPHICS
The Kroger audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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