Dstillery Audiences

KROGER

Audience Size: 778.7 Thousand Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 778.7 thousand unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 8.02% 3.17x
Midwestern Voters 7.34% 2.72x
Ohio State Buckeyes Fans 6.30% 2.57x
Michigan County and Local Fair Visitors 7.65% 2.49x
Ohio County and Local Fair Visitors 7.75% 2.49x
Kentucky Wildcats Fans 5.63% 2.47x
Louisville Cardinals Fans 5.18% 2.32x
Aquarium Trip Planners 5.23% 2.32x
Detroit Trip Planners 4.68% 2.25x
Indiana Hoosiers Fans 5.50% 2.25x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Bonobos.

Location Composition Index
Bonobos 0.26% 4.87x
Carhartt 39.60% 4.33x
Belk 0.76% 3.98x
Lane Bryant 2.34% 3.84x
Jos A. Bank Clothiers 1.82% 3.81x
Gymboree 1.56% 3.77x
Kate Spade 0.63% 3.74x
Maurices 4.04% 3.73x
Buckle 1.98% 3.70x
Ann Taylor 0.29% 3.62x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.17% 5.75x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 4.98x
Malaya 0.03% 4.44x
Social & Demographic Trends 0.03% 3.92x
Chat Rooms 0.03% 3.79x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.20% 3.72x
Central & Northwest Ohio Cluster 7.30% 3.63x
Cincinnati Cluster 9.67% 3.61x
Teaching Abroad 0.01% 3.59x
San Francisco Tourism 0.02% 3.58x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female