Dstillery Audiences

KROGER

Audience Size: 1.8 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 7.54% 3.40x
Midwestern Voters 6.27% 2.85x
Ohio County and Local Fair Visitors 7.24% 2.79x
Smoky Mountains Trip Planners 6.18% 2.73x
Aquarium Trip Planners 6.29% 2.71x
Ohio State Buckeyes Fans 5.59% 2.52x
Cabin Rental Researchers 6.44% 2.52x
Nashville Trip Planners 5.49% 2.49x
Kentucky Wildcats Fans 5.15% 2.48x
Cincinnati Bengals Fans 4.60% 2.25x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Carhartt.

Location Composition Index
Carhartt 5.38% 5.75x
Belk 1.49% 5.68x
Buckle 5.35% 4.64x
Talbots 3.60% 4.39x
Jos A. Bank Clothiers 4.00% 4.05x
Lane Bryant 3.93% 4.04x
Chicos 4.45% 3.93x
Brooks Brothers 2.18% 3.50x
Abercrombie & Fitch 1.82% 3.49x
Journeys 4.31% 3.48x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.26% 6.55x
Cincinnati Cluster 8.57% 5.46x
Memphis News 0.62% 5.27x
Central & Northwest Ohio Cluster 6.23% 5.03x
Apartment & Community Real Estate Researchers 0.08% 3.98x
Local & Travel England - North Midlands 0.01% 3.93x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.82x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.81x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.72x
Survey Websites 0.01% 3.62x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female