Dstillery Audiences

KROGER

Audience Size: 2 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 3.75% 3.24x
Smoky Mountains Trip Planners 3.15% 2.44x
Detroit Trip Planners 2.73% 2.35x
Cininnati Reds Fans 2.84% 2.34x
Cabin Rental Researchers 3.20% 2.23x
Ohio State Buckeyes Fans 2.28% 2.04x
Countdown to the Beach Travelers 0.02% 2.02x
Indiana Hoosiers Fans 2.30% 1.95x
Kentucky Wildcats Fans 2.04% 1.91x
Tennessee Volunteers Fans 2.04% 1.88x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Belk.

Location Composition Index
Belk 1.79% 7.62x
Jos A. Bank Clothiers 4.03% 5.24x
Carhartt 9.68% 5.00x
Express Outlets 0.57% 4.96x
Buckle 2.32% 4.96x
Chicos 3.56% 4.93x
Brooks Brothers 2.78% 4.88x
Lane Bryant 4.11% 4.86x
Gymboree 2.04% 4.72x
Dressbarn 3.23% 4.60x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 3.56% 5.45x
Ohio Universities 1.30% 5.05x
Detroit News 4.02% 4.94x
Memphis News 0.39% 4.78x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 4.12x
Cincinnati Cluster 3.66% 4.10x
General Interest 0.05% 4.10x
West Virginia News 1.01% 3.47x
Indiana News & Business Cluster 3.37% 3.42x
Kentucky News 3.29% 3.14x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female