Dstillery Audiences

KROGER

Audience Size: 2.1 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 2.90% 2.93x
Smoky Mountains Trip Planners 2.78% 2.44x
Cininnati Reds Fans 2.27% 2.34x
Cabin Rental Researchers 2.81% 2.12x
Detroit Trip Planners 2.18% 2.10x
Nashville Trip Planners 2.50% 1.99x
Houston Trip Planners 2.81% 1.98x
Tennessee Volunteers Fans 1.79% 1.97x
Indiana Hoosiers Fans 1.80% 1.95x
Texas Energy Providers 2.43% 1.94x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Belk.

Location Composition Index
Belk 1.82% 8.57x
Express Outlets 0.43% 5.83x
Jos A. Bank Clothiers 3.22% 5.70x
Brooks Brothers 2.61% 5.59x
Chicos 3.14% 5.39x
Lane Bryant 3.57% 5.33x
Carhartt 11.28% 5.10x
Gymboree 1.91% 5.06x
Dressbarn 2.88% 5.02x
Journeys 2.30% 4.72x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 2.73% 5.14x
Cincinnati Cluster 2.90% 4.08x
Detroit News 2.83% 3.87x
Kentucky News 2.96% 3.43x
Tennessee News 2.41% 3.14x
Texas News Cluster 1.54% 3.08x
Indiana News & Business Cluster 2.47% 3.06x
Tennessee Cluster 1.65% 2.75x
Texas Media 2.47% 2.48x
Michigan Cluster 3.07% 2.47x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female