Dstillery Audiences

KROGER

Audience Size: 2 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 2.76% 2.67x
Smoky Mountains Trip Planners 2.87% 2.51x
Midwestern Voters 2.80% 2.50x
Cabin Rental Researchers 3.12% 2.26x
Nashville Trip Planners 2.59% 2.16x
Houston Trip Planners 2.96% 2.12x
Texas Energy Providers 2.22% 2.04x
Aquarium Trip Planners 2.68% 2.01x
Kentucky Wildcats Fans 1.93% 1.99x
Georgia Trip Planners 2.74% 1.96x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Belk.

Location Composition Index
Belk 1.45% 7.73x
Express Outlets 0.27% 6.98x
Jos A. Bank Clothiers 1.41% 5.18x
Brooks Brothers 2.48% 5.07x
Lane Bryant 2.34% 5.01x
Chicos 2.27% 4.96x
Dressbarn 2.00% 4.69x
Gymboree 1.72% 4.67x
Journeys 1.32% 4.48x
Eddie Bauer 0.59% 4.46x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.43% 6.35x
Survey Websites 0.02% 6.03x
Cincinnati Cluster 3.08% 5.37x
Central & Northwest Ohio Cluster 2.47% 5.29x
Ohio Universities 1.07% 5.17x
Detroit News 2.64% 4.03x
West Virginia News 0.86% 3.77x
Kentucky News 2.59% 3.54x
Tennessee News 2.22% 3.28x
General Interest 0.03% 3.26x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female