Dstillery Audiences

KROGER

Audience Size: 1.1 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 8.45% 3.28x
Ohio County and Local Fair Visitors 7.92% 2.59x
Ohio State Buckeyes Fans 6.24% 2.56x
Kentucky Wildcats Fans 5.83% 2.55x
Louisville Cardinals Fans 5.61% 2.53x
Michigan County and Local Fair Visitors 7.60% 2.46x
Midwestern Voters 6.29% 2.46x
Aquarium Trip Planners 5.56% 2.38x
Smoky Mountains Trip Planners 5.87% 2.36x
Indiana Hoosiers Fans 5.34% 2.31x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Maurices.

Location Composition Index
Maurices 1.71% 6.25x
Carhartt 35.41% 5.89x
Belk 1.06% 5.67x
Lane Bryant 2.74% 4.45x
Buckle 3.18% 4.35x
Talbots 1.97% 4.09x
Jos A. Bank Clothiers 2.45% 4.04x
Dressbarn 2.00% 3.91x
Chicos 2.65% 3.75x
Gymboree 2.13% 3.56x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.23% 5.79x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 4.72x
Survival Guides 0.06% 4.06x
Central & Northwest Ohio Cluster 8.00% 3.79x
Cincinnati Cluster 10.75% 3.78x
Teaching Abroad 0.01% 3.59x
General Interest 0.02% 3.57x
Law School Research Cluster 0.02% 3.57x
Chat Rooms 0.03% 3.26x
Texas News Cluster 2.40% 3.19x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female