Dstillery Audiences

KROGER

Audience Size: 661.6 Thousand Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 661.6 thousand unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 7.50% 2.92x
Midwestern Voters 6.54% 2.50x
Michigan County and Local Fair Visitors 7.34% 2.37x
Ohio County and Local Fair Visitors 7.09% 2.31x
Aquarium Trip Planners 4.96% 2.28x
Ohio State Buckeyes Fans 5.48% 2.23x
Louisville Cardinals Fans 5.17% 2.15x
Kentucky Wildcats Fans 5.01% 2.11x
Indiana Hoosiers Fans 5.43% 2.09x
Smoky Mountains Trip Planners 5.24% 2.08x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Bonobos.

Location Composition Index
Bonobos 0.28% 4.31x
Carhartt 40.49% 4.14x
Jos A. Bank Clothiers 2.22% 3.96x
Belk 0.99% 3.95x
Talbots 1.99% 3.76x
Buckle 2.88% 3.73x
Lane Bryant 2.77% 3.71x
Madewell 0.55% 3.63x
Maurices 4.88% 3.58x
Kate Spade 0.88% 3.56x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.52% 5.69x
Memphis News 0.47% 4.55x
Vaping 0.09% 4.00x
Cincinnati Cluster 8.24% 3.94x
Franco-African Cluster 0.02% 3.84x
Cardiac & Other Health Research 0.09% 3.75x
Central & Northwest Ohio Cluster 5.63% 3.73x
Teaching Abroad 0.01% 3.59x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.08% 3.41x
Men's Dress Shirt Shopping 0.02% 3.28x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female