Dstillery Audiences

KROGER

Audience Size: 1.6 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 5.48% 2.71x
Midwestern Voters 4.68% 2.39x
Michigan County and Local Fair Visitors 6.00% 2.23x
Smoky Mountains Trip Planners 3.95% 2.14x
Ohio County and Local Fair Visitors 5.18% 2.13x
Aquarium Trip Planners 3.76% 2.10x
Ohio State Buckeyes Fans 3.84% 2.06x
Louisville Cardinals Fans 3.82% 2.05x
Cincinnati Bengals Fans 2.93% 1.98x
Nashville Trip Planners 3.68% 1.98x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 5.63% 2.45x
Abercrombie & Fitch 0.51% 2.44x
Belk 2.49% 2.33x
Talbots 3.89% 2.31x
Carhartt 46.22% 2.27x
Buckle 7.39% 2.14x
Lane Bryant 6.25% 2.13x
Kate Spade 2.04% 2.13x
Bonobos 0.57% 2.05x
Chicos 5.85% 2.02x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.81% 4.73x
Memphis News 0.52% 4.17x
Disease Cluster 0.03% 3.92x
Eye Health & Vision 0.01% 3.77x
Central & Northwest Ohio Cluster 4.59% 3.73x
Cincinnati Cluster 6.54% 3.60x
Teaching Abroad 0.01% 3.59x
Detroit News 3.15% 3.23x
Social & Demographic Trends 0.02% 3.15x
Horse Racing 0.01% 3.13x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female