Explore the Kroger Audience
Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Kroger audience.
INTERESTS
The Kroger audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kroger audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 2.90% | 2.93x |
| Smoky Mountains Trip Planners | 2.78% | 2.44x |
| Cininnati Reds Fans | 2.27% | 2.34x |
| Cabin Rental Researchers | 2.81% | 2.12x |
| Detroit Trip Planners | 2.18% | 2.10x |
| Nashville Trip Planners | 2.50% | 1.99x |
| Houston Trip Planners | 2.81% | 1.98x |
| Tennessee Volunteers Fans | 1.79% | 1.97x |
| Indiana Hoosiers Fans | 1.80% | 1.95x |
| Texas Energy Providers | 2.43% | 1.94x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
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APPAREL RETAILERS
The Kroger audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kroger audience is Belk.
| Location | Composition | Index |
| Belk | 1.82% | 8.57x |
| Express Outlets | 0.43% | 5.83x |
| Jos A. Bank Clothiers | 3.22% | 5.70x |
| Brooks Brothers | 2.61% | 5.59x |
| Chicos | 3.14% | 5.39x |
| Lane Bryant | 3.57% | 5.33x |
| Carhartt | 11.28% | 5.10x |
| Gymboree | 1.91% | 5.06x |
| Dressbarn | 2.88% | 5.02x |
| Journeys | 2.30% | 4.72x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kroger audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 2.73% | 5.14x |
| Cincinnati Cluster | 2.90% | 4.08x |
| Detroit News | 2.83% | 3.87x |
| Kentucky News | 2.96% | 3.43x |
| Tennessee News | 2.41% | 3.14x |
| Texas News Cluster | 1.54% | 3.08x |
| Indiana News & Business Cluster | 2.47% | 3.06x |
| Tennessee Cluster | 1.65% | 2.75x |
| Texas Media | 2.47% | 2.48x |
| Michigan Cluster | 3.07% | 2.47x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
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DEMOGRAPHICS
The Kroger audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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