Dstillery Audiences

KROGER

Audience Size: 1.2 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 5.55% 2.70x
Midwestern Voters 4.72% 2.22x
Smoky Mountains Trip Planners 4.56% 2.18x
Ohio County and Local Fair Visitors 5.37% 2.18x
Nashville Trip Planners 4.36% 2.15x
Louisville Cardinals Fans 3.92% 2.14x
Ohio State Buckeyes Fans 3.97% 2.11x
Michigan County and Local Fair Visitors 5.79% 2.05x
Kentucky Wildcats Fans 3.73% 2.03x
Aquarium Trip Planners 3.83% 2.01x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 3.41% 2.44x
Abercrombie & Fitch 0.29% 2.44x
Carhartt 36.15% 2.41x
Talbots 2.38% 2.27x
Belk 1.27% 2.24x
Bonobos 0.35% 2.10x
Buckle 4.13% 2.10x
Lane Bryant 3.42% 2.03x
Chicos 3.63% 2.02x
LOFT 3.21% 1.99x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.99% 5.73x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 4.25x
College Sports 0.08% 4.14x
Memphis News 0.51% 3.97x
Sports - Golf, Hunting, Fishing 0.01% 3.94x
Disease Cluster 0.03% 3.92x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.03% 3.75x
Insurance Cluster 0.03% 3.72x
Telescopes 0.02% 3.69x
Central & Northwest Ohio Cluster 4.59% 3.65x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female