Dstillery Audiences

KROGER

Audience Size: 1.5 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 8.34% 3.86x
Ohio County and Local Fair Visitors 7.31% 2.93x
Midwestern Voters 5.89% 2.91x
Ohio State Buckeyes Fans 6.04% 2.86x
Kentucky Wildcats Fans 5.75% 2.85x
Michigan County and Local Fair Visitors 7.05% 2.78x
Louisville Cardinals Fans 5.55% 2.74x
Aquarium Trip Planners 5.50% 2.59x
Smoky Mountains Trip Planners 5.48% 2.57x
Indiana Hoosiers Fans 5.23% 2.50x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Belk.

Location Composition Index
Belk 1.64% 6.28x
Carhartt 32.45% 6.04x
Maurices 0.25% 5.96x
Buckle 5.33% 4.88x
Talbots 3.03% 4.63x
Lane Bryant 3.94% 4.58x
Jos A. Bank Clothiers 3.72% 4.41x
Chicos 4.02% 4.12x
Levi Strauss 0.02% 3.79x
Dressbarn 2.76% 3.79x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.49% 6.73x
General Interest 0.04% 6.25x
Central & Northwest Ohio Cluster 8.07% 4.51x
Cincinnati Cluster 9.92% 4.43x
Scotland Travel 0.03% 4.35x
Memphis News 0.63% 4.02x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.66x
Kentucky News 7.95% 3.32x
Arts & Crafts 0.07% 3.31x
Detroit News 5.20% 3.25x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female