Dstillery Audiences

KROGER

Audience Size: 871.6 Thousand Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 871.6 thousand unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 6.05% 2.86x
Smoky Mountains Trip Planners 4.22% 2.47x
Aquarium Trip Planners 4.14% 2.36x
Michigan County and Local Fair Visitors 6.52% 2.30x
Nashville Trip Planners 4.25% 2.24x
Midwestern Voters 5.01% 2.23x
Ohio County and Local Fair Visitors 5.46% 2.13x
Detroit Trip Planners 2.99% 2.04x
Online Payroll Services Users 3.60% 2.00x
Kentucky Wildcats Fans 3.90% 2.00x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 4.23% 3.75x
Carhartt 41.10% 3.72x
Talbots 2.90% 3.52x
Abercrombie & Fitch 0.32% 3.48x
Belk 1.77% 3.36x
Kate Spade 1.44% 3.34x
Buckle 5.67% 3.29x
Lane Bryant 4.52% 3.23x
American Eagle Outfitters 4.33% 3.15x
Chicos 4.40% 3.12x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.71% 4.76x
Memphis News 0.57% 4.04x
Disease Cluster 0.03% 3.92x
Central & Northwest Ohio Cluster 5.38% 3.88x
African-American Hair 0.02% 3.80x
Cincinnati Cluster 8.59% 3.69x
Teaching Abroad 0.01% 3.59x
Horse Racing 0.01% 3.48x
Detroit News 3.31% 3.37x
Film Production 0.03% 3.17x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female