Dstillery Audiences

KROGER

Audience Size: 1.5 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 3.04% 2.81x
Midwestern Voters 2.99% 2.65x
Houston Trip Planners 3.02% 2.23x
Detroit Trip Planners 2.24% 2.15x
Louisville Cardinals Fans 2.21% 2.15x
Cabin Rental Researchers 3.04% 2.15x
Nashville Trip Planners 2.55% 2.10x
Texas Energy Providers 2.22% 2.05x
Kentucky Wildcats Fans 2.08% 2.05x
Aquarium Trip Planners 1.86% 2.02x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Belk.

Location Composition Index
Belk 0.09% 4.41x
Brooks Brothers 1.10% 3.07x
Lane Bryant 0.14% 2.91x
Gymboree 0.70% 2.90x
Dressbarn 0.11% 2.86x
Journeys 0.07% 2.68x
Old Navy 0.14% 2.44x
Carhartt 0.64% 2.43x
LOFT 0.08% 2.38x
Express 0.05% 2.34x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.45% 5.92x
Cincinnati Cluster 3.33% 5.56x
Central & Northwest Ohio Cluster 2.35% 4.96x
Ohio Universities 1.11% 4.61x
Detroit News 2.62% 4.19x
West Virginia News 0.91% 3.57x
Kentucky News 2.73% 3.55x
Texas Media 2.42% 3.16x
Tennessee News 2.10% 2.90x
Texas News Cluster 1.29% 2.84x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999