Explore the Kroger Audience
Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 301.5 thousand unique devices whose actions qualify for the Kroger audience.
INTERESTS
The Kroger audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kroger audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.32% | 3.29x |
| Cininnati Reds Fans | 7.57% | 2.92x |
| Cincinnati Bengals Fans | 4.80% | 2.24x |
| Ohio County and Local Fair Visitors | 6.62% | 2.22x |
| Texas County and Local Fair Visitors | 6.26% | 2.14x |
| Michigan County and Local Fair Visitors | 6.54% | 2.12x |
| Houston Activity Researchers | 3.53% | 2.10x |
| Ohio State Buckeyes Fans | 5.31% | 2.09x |
| Midwestern Voters | 5.43% | 2.08x |
| Smoky Mountains Trip Planners | 5.23% | 2.08x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
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APPAREL RETAILERS
The Kroger audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kroger audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.20% | 5.57x |
| Carhartt | 36.60% | 4.73x |
| Jos A. Bank Clothiers | 1.97% | 4.39x |
| Talbots | 1.69% | 4.35x |
| Belk | 1.07% | 4.30x |
| Lane Bryant | 2.40% | 4.18x |
| Bonobos | 0.21% | 4.10x |
| Madewell | 0.55% | 4.09x |
| Brooks Brothers | 0.76% | 3.97x |
| H&M | 1.59% | 3.96x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 1.51% | 6.72x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.12% | 4.75x |
| Shoes & Accessories | 0.12% | 4.20x |
| Cincinnati Cluster | 8.60% | 3.97x |
| Central & Northwest Ohio Cluster | 5.67% | 3.94x |
| Bridal Fashion | 0.05% | 3.94x |
| Lawns & Pest Control | 0.16% | 3.91x |
| Trucks | 0.07% | 3.76x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.03% | 3.75x |
| Shopping Catalogs | 0.08% | 3.73x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
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DEMOGRAPHICS
The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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