Dstillery Audiences

KROGER

Audience Size: 301.5 Thousand Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 301.5 thousand unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.32% 3.29x
Cininnati Reds Fans 7.57% 2.92x
Cincinnati Bengals Fans 4.80% 2.24x
Ohio County and Local Fair Visitors 6.62% 2.22x
Texas County and Local Fair Visitors 6.26% 2.14x
Michigan County and Local Fair Visitors 6.54% 2.12x
Houston Activity Researchers 3.53% 2.10x
Ohio State Buckeyes Fans 5.31% 2.09x
Midwestern Voters 5.43% 2.08x
Smoky Mountains Trip Planners 5.23% 2.08x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.20% 5.57x
Carhartt 36.60% 4.73x
Jos A. Bank Clothiers 1.97% 4.39x
Talbots 1.69% 4.35x
Belk 1.07% 4.30x
Lane Bryant 2.40% 4.18x
Bonobos 0.21% 4.10x
Madewell 0.55% 4.09x
Brooks Brothers 0.76% 3.97x
H&M 1.59% 3.96x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.51% 6.72x
Assorted Topics (Power Trains, Drones, Web Design) 0.12% 4.75x
Shoes & Accessories 0.12% 4.20x
Cincinnati Cluster 8.60% 3.97x
Central & Northwest Ohio Cluster 5.67% 3.94x
Bridal Fashion 0.05% 3.94x
Lawns & Pest Control 0.16% 3.91x
Trucks 0.07% 3.76x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.03% 3.75x
Shopping Catalogs 0.08% 3.73x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female