Explore the Kroger Audience
Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Kroger audience.
INTERESTS
The Kroger audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kroger audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 3.75% | 3.24x |
| Smoky Mountains Trip Planners | 3.15% | 2.44x |
| Detroit Trip Planners | 2.73% | 2.35x |
| Cininnati Reds Fans | 2.84% | 2.34x |
| Cabin Rental Researchers | 3.20% | 2.23x |
| Ohio State Buckeyes Fans | 2.28% | 2.04x |
| Countdown to the Beach Travelers | 0.02% | 2.02x |
| Indiana Hoosiers Fans | 2.30% | 1.95x |
| Kentucky Wildcats Fans | 2.04% | 1.91x |
| Tennessee Volunteers Fans | 2.04% | 1.88x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
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APPAREL RETAILERS
The Kroger audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kroger audience is Belk.
| Location | Composition | Index |
| Belk | 1.79% | 7.62x |
| Jos A. Bank Clothiers | 4.03% | 5.24x |
| Carhartt | 9.68% | 5.00x |
| Express Outlets | 0.57% | 4.96x |
| Buckle | 2.32% | 4.96x |
| Chicos | 3.56% | 4.93x |
| Brooks Brothers | 2.78% | 4.88x |
| Lane Bryant | 4.11% | 4.86x |
| Gymboree | 2.04% | 4.72x |
| Dressbarn | 3.23% | 4.60x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kroger audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 3.56% | 5.45x |
| Ohio Universities | 1.30% | 5.05x |
| Detroit News | 4.02% | 4.94x |
| Memphis News | 0.39% | 4.78x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.04% | 4.12x |
| Cincinnati Cluster | 3.66% | 4.10x |
| General Interest | 0.05% | 4.10x |
| West Virginia News | 1.01% | 3.47x |
| Indiana News & Business Cluster | 3.37% | 3.42x |
| Kentucky News | 3.29% | 3.14x |
Composition Percentage:
The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
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DEMOGRAPHICS
The Kroger audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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