Dstillery Audiences

KROGER

Audience Size: 1.7 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 6.69% 3.25x
Ohio County and Local Fair Visitors 6.33% 2.77x
Midwestern Voters 5.38% 2.71x
Cabin Rental Researchers 6.40% 2.54x
Smoky Mountains Trip Planners 5.12% 2.53x
Aquarium Trip Planners 5.62% 2.52x
Kentucky Wildcats Fans 4.69% 2.40x
Smokie Mountain Trip Planner 6.00% 2.36x
Ohio State Buckeyes Fans 4.82% 2.34x
Nashville Trip Planners 4.50% 2.33x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Carhartt.

Location Composition Index
Carhartt 26.46% 5.93x
Belk 1.68% 5.92x
Buckle 5.66% 4.72x
Talbots 3.37% 4.53x
Lane Bryant 4.21% 4.36x
Jos A. Bank Clothiers 4.06% 4.22x
Chicos 4.47% 4.03x
Journeys 6.60% 3.58x
Dressbarn 3.05% 3.57x
White House Black Market 4.74% 3.53x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.76% 5.99x
Cincinnati Cluster 7.58% 4.89x
Central & Northwest Ohio Cluster 5.38% 4.66x
Memphis News 0.51% 4.45x
South Carolina Travel 0.03% 3.64x
Kentucky News 5.81% 3.45x
Drawing & Animation 0.02% 3.29x
Detroit News 3.63% 3.24x
Texas News Cluster 1.88% 3.15x
Active Lifestyle Enthusiasts 0.01% 3.09x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female