Dstillery Audiences

KROGER

Audience Size: 2.1 Million Devices

Explore the Kroger Audience

Below you'll find more information about the Kroger audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Kroger audience.

Dstillery Crafted Audiences

INTERESTS

The Kroger audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Kroger audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 2.98% 3.00x
Cininnati Reds Fans 2.68% 2.50x
Smoky Mountains Trip Planners 2.80% 2.47x
Cabin Rental Researchers 2.96% 2.27x
Tennessee Volunteers Fans 2.07% 2.14x
Indiana Hoosiers Fans 2.13% 2.07x
Detroit Trip Planners 2.22% 2.05x
Ohio State Buckeyes Fans 2.02% 2.04x
Countdown to the Beach Travelers 0.02% 2.02x
Kentucky Wildcats Fans 1.84% 2.01x
Composition Percentage: The overlap percentage between the Kroger audience and the Interest attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Kroger audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Kroger audience is Belk.

Location Composition Index
Belk 1.84% 7.94x
Jos A. Bank Clothiers 3.75% 5.33x
Express Outlets 0.52% 5.22x
Chicos 3.44% 5.14x
Brooks Brothers 2.76% 5.09x
Carhartt 10.70% 5.00x
Lane Bryant 4.02% 4.99x
Buckle 1.60% 4.77x
Gymboree 2.04% 4.77x
Dressbarn 3.16% 4.70x
Composition Percentage: The overlap percentage between the Kroger audience and the Location attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Kroger audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 2.95% 5.31x
Memphis News 0.39% 5.29x
Ohio Universities 1.18% 5.11x
Detroit News 3.13% 4.31x
Cincinnati Cluster 2.96% 3.95x
West Virginia News 0.90% 3.55x
Kentucky News 3.13% 3.36x
Indiana News & Business Cluster 2.83% 3.29x
Tennessee News 2.48% 3.17x
Texas Off-Roading 0.02% 3.10x
Composition Percentage: The overlap percentage between the Kroger audience and the Content Affinity attribute.
Index: A comparison of the Kroger audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Kroger audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female