Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 584.7 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.04% | 4.60x |
| Southeastern Voters | 8.65% | 4.19x |
| Georgia Trip Planners | 9.81% | 3.80x |
| Alabama Trip Planners | 9.63% | 3.75x |
| Tennessee Volunteers Fans | 6.41% | 3.29x |
| South State Fair Visitors | 8.28% | 3.26x |
| Atlanta Trip Planners | 6.92% | 3.02x |
| Smoky Mountains Trip Planners | 6.74% | 2.95x |
| SEC Fans | 5.78% | 2.76x |
| Florida Gulf Coast Travel Researchers | 7.16% | 2.74x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Curious about what else the Krystal audience is interested in?
Sign Up
APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 3.55% | 15.15x |
| Topshop | 0.41% | 4.88x |
| Buckle | 5.31% | 4.74x |
| Jos A. Bank Clothiers | 4.11% | 4.37x |
| Journeys | 4.53% | 4.35x |
| Charlotte Russe | 3.67% | 4.34x |
| American Eagle Outfitters | 5.98% | 4.02x |
| Express Outlets | 0.79% | 4.01x |
| The Childrens Place | 6.37% | 4.01x |
| Talbots | 3.06% | 3.96x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Want to find more of the Krystal audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 1.20% | 12.23x |
| Tennessee Cluster | 6.50% | 6.55x |
| Tennessee News | 6.41% | 6.00x |
| Savannah Georgia News | 2.31% | 5.70x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.07% | 5.02x |
| Mississippi News | 2.16% | 4.81x |
| Alabama News | 9.59% | 4.57x |
| General Interest | 0.04% | 3.87x |
| South Carolina Travel | 0.04% | 3.76x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.04% | 3.56x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Want to see more of the Content Affinities the Krystal audience visits?
Sign Up
DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Krystal audience?
Sign Up