Dstillery Audiences

KRYSTAL

Audience Size: 421.5 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 421.5 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 12.41% 4.75x
Smoky Mountains Trip Planners 7.90% 3.46x
Tennessee Volunteers Fans 8.73% 3.45x
Florida Gulf Coast Travel Researchers 10.75% 3.42x
Nashville Trip Planners 7.20% 3.33x
Alabama Trip Planners 13.47% 3.30x
Georgia Trip Planners 9.56% 3.27x
South State Fair Visitors 11.52% 3.25x
Smokie Mountain Trip Planner 10.55% 3.01x
Auburn Tigers Fans 7.50% 2.98x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 3.28% 5.40x
Talbots 2.12% 1.90x
Jos A. Bank Clothiers 2.78% 1.87x
Carhartt 27.54% 1.77x
Lane Bryant 3.17% 1.76x
The Childrens Place 4.46% 1.63x
Anthropologie 1.28% 1.60x
American Eagle Outfitters 2.73% 1.57x
Old Navy 5.19% 1.55x
Buckle 3.21% 1.55x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 8.00% 7.07x
Tennessee News 8.03% 5.22x
Memphis News 0.63% 5.17x
Alabama News 13.61% 4.18x
Women Shoppers 0.10% 4.00x
Numerology & Astrology 0.07% 3.81x
Chat Rooms 0.06% 3.70x
Savannah Georgia News 1.79% 3.60x
Mississippi News 2.62% 3.52x
Unique & Personalized Fashion 0.10% 3.51x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female