Dstillery Audiences

KRYSTAL

Audience Size: 571 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 571 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 6.92% 4.97x
Southeastern Voters 4.36% 4.49x
Florida Gulf Coast Travel Researchers 5.26% 3.87x
Smoky Mountains Trip Planners 4.14% 3.80x
Nashville Trip Planners 4.42% 3.68x
Atlanta United Fans 3.72% 3.68x
Tennessee Volunteers Fans 3.01% 3.47x
SEC Fans 3.21% 3.39x
Alabama Trip Planners 10.08% 3.36x
Cabin Rental Researchers 4.20% 3.32x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 4.21% 19.85x
Express Outlets 0.49% 6.61x
Jos A. Bank Clothiers 3.54% 6.27x
Journeys 2.72% 5.57x
Brooks Brothers 2.44% 5.23x
Carhartt 11.31% 5.12x
Buckle 0.44% 5.09x
American Eagle Outfitters 3.63% 5.05x
Tommy Bahama 1.52% 4.94x
Mens Wearhouse 5.04% 4.90x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 1.67% 9.00x
Tennessee News 5.16% 7.26x
Tennessee Cluster 3.99% 7.14x
Alabama News 6.59% 6.33x
Georgia Cluster 6.38% 3.84x
Florida Jacksonville & Orlando Cluster 3.19% 2.56x
Kentucky News 2.00% 2.50x
New Orleans Cluster 1.96% 1.88x
Florida Local News Cluster 2.69% 1.86x
Chain Restaurants 2.48% 1.61x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female