Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 364.4 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 6.43% | 4.75x |
| Southeastern Voters | 4.50% | 4.17x |
| Tennessee Volunteers Fans | 3.45% | 3.67x |
| SEC Fans | 3.64% | 3.66x |
| Florida Gulf Coast Travel Researchers | 4.62% | 3.48x |
| Smoky Mountains Trip Planners | 3.66% | 3.31x |
| Alabama Trip Planners | 10.74% | 3.31x |
| Cabin Rental Researchers | 4.35% | 3.27x |
| Auburn Tigers Fans | 3.36% | 3.15x |
| Atlanta United Fans | 3.25% | 3.12x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 3.70% | 19.77x |
| Express Outlets | 0.25% | 6.59x |
| Jos A. Bank Clothiers | 1.67% | 6.15x |
| Journeys | 1.69% | 5.72x |
| Charlotte Russe | 1.11% | 5.42x |
| Tommy Bahama | 1.29% | 5.30x |
| American Eagle Outfitters | 3.13% | 5.13x |
| Michael Kors | 1.01% | 5.10x |
| Brooks Brothers | 2.46% | 5.03x |
| Lane Bryant | 2.28% | 4.88x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 1.56% | 10.77x |
| Memphis News | 0.61% | 9.60x |
| Tennessee News | 4.80% | 7.54x |
| Tennessee Cluster | 3.56% | 7.14x |
| Alabama News | 5.52% | 6.35x |
| Mississippi News | 1.20% | 5.28x |
| Georgia Cluster | 5.72% | 4.18x |
| Florida Jacksonville & Orlando Cluster | 3.74% | 3.39x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.06% | 2.66x |
| Kentucky News | 1.72% | 2.49x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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