Dstillery Audiences

KRYSTAL

Audience Size: 220.5 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 220.5 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 13.90% 4.95x
Tennessee Volunteers Fans 10.24% 3.79x
South State Fair Visitors 12.12% 3.25x
Alabama Trip Planners 13.27% 3.23x
Nashville Trip Planners 8.10% 3.22x
Florida Gulf Coast Travel Researchers 10.45% 3.15x
Smoky Mountains Trip Planners 8.20% 3.13x
SEC Fans 7.31% 3.07x
Georgia Trip Planners 9.25% 2.94x
Smokie Mountain Trip Planner 10.24% 2.92x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 1.35% 5.71x
Jos A. Bank Clothiers 1.18% 2.26x
Talbots 0.91% 2.19x
Lane Bryant 1.23% 2.01x
Topshop 0.02% 1.98x
The Childrens Place 1.98% 1.92x
American Eagle Outfitters 1.21% 1.82x
Kate Spade 0.40% 1.78x
Carhartt 13.48% 1.78x
Tommy Bahama 0.23% 1.74x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 8.83% 6.75x
Memphis News 0.84% 6.59x
Tennessee News 8.78% 5.17x
Sewing, Embroidery & Quilting 0.26% 4.18x
Alabama News 13.90% 4.12x
Chat Rooms 0.06% 3.70x
Nursing 0.10% 3.60x
Mississippi News 2.82% 3.59x
Pet Supplies 0.10% 3.42x
Promo Codes 0.10% 3.42x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female