Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 558.6 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 10.82% | 4.45x |
| Tennessee Volunteers Fans | 8.38% | 3.65x |
| Smoky Mountains Trip Planners | 6.69% | 3.56x |
| Florida Gulf Coast Travel Researchers | 10.05% | 3.47x |
| Georgia Trip Planners | 9.09% | 3.30x |
| SEC Fans | 6.65% | 3.29x |
| Nashville Trip Planners | 6.19% | 3.26x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.07% | 3.21x |
| Auburn Tigers Fans | 6.90% | 3.11x |
| Atlanta Trip Planners | 5.66% | 3.00x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 6.14% | 5.75x |
| Jos A. Bank Clothiers | 4.83% | 2.10x |
| Talbots | 3.33% | 1.98x |
| Carhartt | 37.99% | 1.87x |
| Lane Bryant | 5.19% | 1.77x |
| The Childrens Place | 7.58% | 1.70x |
| Buckle | 5.80% | 1.68x |
| American Eagle Outfitters | 4.70% | 1.67x |
| Old Navy | 8.61% | 1.64x |
| Mens Wearhouse | 6.91% | 1.64x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.96% | 7.80x |
| Tennessee Cluster | 7.61% | 7.68x |
| Tennessee News | 6.86% | 5.42x |
| Unique & Personalized Fashion | 0.14% | 5.09x |
| Aid Groups | 0.11% | 4.53x |
| Alabama News | 12.20% | 4.30x |
| Savannah Georgia News | 1.52% | 3.83x |
| Mississippi News | 2.37% | 3.82x |
| Chat Rooms | 0.06% | 3.70x |
| Low Budget Shoppers | 0.07% | 3.60x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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