Dstillery Audiences

KRYSTAL

Audience Size: 558.6 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 558.6 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 10.82% 4.45x
Tennessee Volunteers Fans 8.38% 3.65x
Smoky Mountains Trip Planners 6.69% 3.56x
Florida Gulf Coast Travel Researchers 10.05% 3.47x
Georgia Trip Planners 9.09% 3.30x
SEC Fans 6.65% 3.29x
Nashville Trip Planners 6.19% 3.26x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.07% 3.21x
Auburn Tigers Fans 6.90% 3.11x
Atlanta Trip Planners 5.66% 3.00x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 6.14% 5.75x
Jos A. Bank Clothiers 4.83% 2.10x
Talbots 3.33% 1.98x
Carhartt 37.99% 1.87x
Lane Bryant 5.19% 1.77x
The Childrens Place 7.58% 1.70x
Buckle 5.80% 1.68x
American Eagle Outfitters 4.70% 1.67x
Old Navy 8.61% 1.64x
Mens Wearhouse 6.91% 1.64x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.96% 7.80x
Tennessee Cluster 7.61% 7.68x
Tennessee News 6.86% 5.42x
Unique & Personalized Fashion 0.14% 5.09x
Aid Groups 0.11% 4.53x
Alabama News 12.20% 4.30x
Savannah Georgia News 1.52% 3.83x
Mississippi News 2.37% 3.82x
Chat Rooms 0.06% 3.70x
Low Budget Shoppers 0.07% 3.60x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male