Dstillery Audiences

KRYSTAL

Audience Size: 584.7 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 584.7 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.04% 4.60x
Southeastern Voters 8.65% 4.19x
Georgia Trip Planners 9.81% 3.80x
Alabama Trip Planners 9.63% 3.75x
Tennessee Volunteers Fans 6.41% 3.29x
South State Fair Visitors 8.28% 3.26x
Atlanta Trip Planners 6.92% 3.02x
Smoky Mountains Trip Planners 6.74% 2.95x
SEC Fans 5.78% 2.76x
Florida Gulf Coast Travel Researchers 7.16% 2.74x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 3.55% 15.15x
Topshop 0.41% 4.88x
Buckle 5.31% 4.74x
Jos A. Bank Clothiers 4.11% 4.37x
Journeys 4.53% 4.35x
Charlotte Russe 3.67% 4.34x
American Eagle Outfitters 5.98% 4.02x
Express Outlets 0.79% 4.01x
The Childrens Place 6.37% 4.01x
Talbots 3.06% 3.96x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.

Content Affinity Composition Index
Memphis News 1.20% 12.23x
Tennessee Cluster 6.50% 6.55x
Tennessee News 6.41% 6.00x
Savannah Georgia News 2.31% 5.70x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.07% 5.02x
Mississippi News 2.16% 4.81x
Alabama News 9.59% 4.57x
General Interest 0.04% 3.87x
South Carolina Travel 0.04% 3.76x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 3.56x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female