Dstillery Audiences

KRYSTAL

Audience Size: 552.2 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 552.2 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 11.01% 4.71x
Countdown to the Beach Travelers 0.04% 4.60x
Southeastern Voters 9.10% 4.46x
Tennessee Volunteers Fans 8.33% 4.14x
Atlanta Trip Planners 8.14% 4.11x
Florida Gulf Coast Travel Researchers 9.29% 3.93x
Alabama Trip Planners 10.55% 3.88x
SEC Fans 7.60% 3.60x
South State Fair Visitors 8.88% 3.57x
Atlanta United Fans 6.39% 3.41x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 3.94% 15.09x
Buckle 5.36% 4.65x
Topshop 0.39% 4.37x
Charlotte Russe 3.99% 4.34x
Jos A. Bank Clothiers 4.26% 4.31x
Express Outlets 0.90% 4.22x
Journeys 5.00% 4.04x
The Childrens Place 7.29% 3.99x
American Eagle Outfitters 6.34% 3.94x
Talbots 3.20% 3.91x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.

Content Affinity Composition Index
Memphis News 1.15% 10.84x
Tennessee Cluster 7.30% 6.64x
Tennessee News 7.73% 6.23x
Savannah Georgia News 2.35% 5.09x
Mississippi News 2.40% 4.88x
Alabama News 12.08% 4.80x
Assorted Topics (Television, Origami, Men's Health) 0.16% 4.48x
Home Printing 0.05% 3.98x
Georgia Cluster 10.14% 3.74x
Scuba Diving 0.05% 3.64x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female