Dstillery Audiences

KRYSTAL

Audience Size: 397.9 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 397.9 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 12.30% 5.77x
Atlanta Trip Planners 9.33% 4.71x
Georgia Trip Planners 11.11% 4.64x
Tennessee Volunteers Fans 9.58% 4.49x
Smokie Mountain Trip Planner 11.70% 4.44x
SEC Fans 9.41% 4.37x
Alabama Trip Planners 12.47% 4.10x
Georgia County and Local Fair Visitors 9.33% 3.98x
South State Fair Visitors 10.09% 3.93x
Nashville Trip Planners 7.55% 3.91x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 4.27% 16.35x
Levi Strauss 0.04% 6.69x
Buckle 5.32% 4.87x
The Childrens Place 7.98% 4.64x
Joe's Jeans 0.14% 4.56x
Express Outlets 0.83% 4.51x
Jos A. Bank Clothiers 3.77% 4.47x
Lane Bryant 3.76% 4.37x
Charlotte Russe 1.25% 4.32x
Aeropostale 5.07% 4.23x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.12% 14.75x
Tennessee Cluster 10.77% 6.88x
Tennessee News 11.96% 6.30x
Internet Service Provider Sites 0.25% 4.82x
Savannah Georgia News 3.22% 4.80x
Alabama News 16.37% 4.80x
European Museums, Restaurants & Events 0.25% 4.56x
Mississippi News 3.31% 4.25x
Medical Supplies and Information 0.25% 4.11x
Electrical Engineering 0.25% 3.94x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female