Dstillery Audiences

KRYSTAL

Audience Size: 630.5 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 630.5 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 5.16% 4.59x
Alabama Trip Planners 7.06% 4.58x
Georgia Trip Planners 7.01% 4.55x
Atlanta Trip Planners 5.21% 3.87x
Tennessee Volunteers Fans 4.07% 3.81x
SEC Fans 3.87% 3.62x
Smoky Mountains Trip Planners 4.30% 3.39x
Florida Gulf Coast Travel Researchers 5.07% 3.27x
Auburn Tigers Fans 3.61% 3.20x
Atlanta United Fans 3.54% 3.15x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 4.24% 18.06x
Jos A. Bank Clothiers 4.24% 5.51x
Express Outlets 0.63% 5.49x
Topshop 0.15% 5.14x
Journeys 3.20% 5.04x
Carhartt 9.66% 4.98x
Buckle 2.32% 4.96x
Mens Wearhouse 6.43% 4.70x
Michael Kors 1.53% 4.49x
American Eagle Outfitters 3.90% 4.37x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.84% 10.80x
Savannah Georgia News 1.85% 8.07x
Tennessee Cluster 5.18% 7.62x
Tennessee News 5.83% 7.13x
Alabama News 8.12% 6.36x
Mississippi News 1.67% 5.53x
Georgia Cluster 7.63% 3.81x
Instagram Management 0.13% 3.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 2.96x
Florida Jacksonville & Orlando Cluster 3.90% 2.73x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female