Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 72.6 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 13.74% | 4.11x |
| Nashville Trip Planners | 9.62% | 4.05x |
| Tennessee Volunteers Fans | 9.34% | 3.45x |
| Smoky Mountains Trip Planners | 8.24% | 3.17x |
| Smokie Mountain Trip Planner | 10.16% | 2.91x |
| Southeastern Voters | 8.24% | 2.86x |
| Cabin Rental Researchers | 9.07% | 2.71x |
| Alabama Trip Planners | 9.62% | 2.70x |
| SEC Fans | 6.59% | 2.63x |
| Florida Gulf Coast Travel Researchers | 7.97% | 2.58x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 3.14% | 10.01x |
| Jos A. Bank Clothiers | 2.73% | 4.79x |
| Talbots | 1.86% | 3.77x |
| Patagonia | 0.13% | 3.38x |
| Ralph Lauren | 0.64% | 3.28x |
| Kate Spade | 0.88% | 3.16x |
| Gymboree | 2.07% | 3.13x |
| Mens Wearhouse | 3.24% | 3.11x |
| Anthropologie | 0.98% | 3.11x |
| American Eagle Outfitters | 2.68% | 3.06x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Tennessee News.
| Content Affinity | Composition | Index |
| Tennessee News | 12.09% | 6.84x |
| Tennessee Cluster | 7.42% | 6.14x |
| Travel Adventure | 1.12% | 4.82x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 1.37% | 4.55x |
| Mississippi News | 3.30% | 4.40x |
| Motorcycle Lifestyle Researchers | 1.37% | 4.24x |
| Tiny & Modular Home Researchers | 0.82% | 3.87x |
| Gossip & Entertainment | 0.44% | 3.77x |
| Chat Rooms | 0.06% | 3.70x |
| Alabama News | 11.81% | 3.61x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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