Dstillery Audiences

KRYSTAL

Audience Size: 87.1 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 87.1 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 4.79% 4.42x
Smoky Mountains Trip Planners 6.85% 3.95x
Southeastern Voters 11.55% 3.72x
South State Fair Visitors 10.27% 3.64x
Tennessee Volunteers Fans 7.24% 3.18x
Georgia County and Local Fair Visitors 6.07% 3.00x
SEC Fans 5.48% 2.83x
Nashville Activity Researchers 0.68% 2.78x
Smokie Mountain Trip Planner 8.71% 2.69x
Atlanta United Fans 3.62% 2.64x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 1.81% 17.22x
Jos A. Bank Clothiers 1.07% 5.17x
Charlotte Russe 0.57% 5.06x
Lane Bryant 1.27% 4.89x
Buckle 2.03% 4.63x
Chicos 1.41% 4.10x
LOFT 1.26% 4.01x
White House Black Market 1.43% 4.01x
Ralph Lauren 0.33% 4.00x
Mens Wearhouse 1.60% 3.91x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 6.26% 10.26x
Tennessee News 6.16% 9.07x
Memphis News 0.78% 6.93x
Savannah Georgia News 1.66% 5.68x
Assorted Topics (Freebies, Gardens, Jewelry) 0.29% 4.54x
Alabama News 8.12% 4.33x
Hunting 0.49% 4.13x
Chat Rooms 0.06% 3.70x
School Curriculum 0.12% 3.69x
Pakistan Cluster 0.12% 3.59x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male