Dstillery Audiences

KRYSTAL

Audience Size: 611.4 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 611.4 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 7.50% 5.13x
Countdown to the Beach Travelers 0.04% 4.60x
Alabama Trip Planners 9.75% 4.38x
Georgia Trip Planners 10.10% 4.37x
Tennessee Volunteers Fans 5.84% 3.99x
Atlanta Trip Planners 7.99% 3.80x
SEC Fans 5.69% 3.63x
Florida Gulf Coast Travel Researchers 8.24% 3.62x
Atlanta United Fans 5.71% 3.42x
Smoky Mountains Trip Planners 5.94% 3.30x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 3.44% 15.92x
Topshop 0.30% 5.02x
Buckle 4.13% 4.96x
Jos A. Bank Clothiers 4.21% 4.72x
Journeys 4.05% 4.47x
Express Outlets 0.72% 4.44x
Charlotte Russe 2.76% 4.34x
Carhartt 2.81% 4.34x
Mens Wearhouse 6.63% 4.12x
American Eagle Outfitters 5.42% 4.07x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.13% 15.02x
Home Décor, Furniture, & Decorating 0.02% 14.62x
Washington D.C. Hotels 0.01% 11.16x
Memphis News 1.20% 10.65x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 9.35x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 9.01x
Decoration & Fabric 0.02% 8.70x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 8.21x
Tennessee Cluster 6.67% 6.48x
Quebec Hunting & Outdoors Cluster 0.01% 6.39x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female