Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 87.1 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 4.79% | 4.42x |
| Smoky Mountains Trip Planners | 6.85% | 3.95x |
| Southeastern Voters | 11.55% | 3.72x |
| South State Fair Visitors | 10.27% | 3.64x |
| Tennessee Volunteers Fans | 7.24% | 3.18x |
| Georgia County and Local Fair Visitors | 6.07% | 3.00x |
| SEC Fans | 5.48% | 2.83x |
| Nashville Activity Researchers | 0.68% | 2.78x |
| Smokie Mountain Trip Planner | 8.71% | 2.69x |
| Atlanta United Fans | 3.62% | 2.64x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 1.81% | 17.22x |
| Jos A. Bank Clothiers | 1.07% | 5.17x |
| Charlotte Russe | 0.57% | 5.06x |
| Lane Bryant | 1.27% | 4.89x |
| Buckle | 2.03% | 4.63x |
| Chicos | 1.41% | 4.10x |
| LOFT | 1.26% | 4.01x |
| White House Black Market | 1.43% | 4.01x |
| Ralph Lauren | 0.33% | 4.00x |
| Mens Wearhouse | 1.60% | 3.91x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 6.26% | 10.26x |
| Tennessee News | 6.16% | 9.07x |
| Memphis News | 0.78% | 6.93x |
| Savannah Georgia News | 1.66% | 5.68x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.29% | 4.54x |
| Alabama News | 8.12% | 4.33x |
| Hunting | 0.49% | 4.13x |
| Chat Rooms | 0.06% | 3.70x |
| School Curriculum | 0.12% | 3.69x |
| Pakistan Cluster | 0.12% | 3.59x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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