Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 516.6 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 9.46% | 4.27x |
| Georgia Trip Planners | 10.62% | 4.09x |
| Smokie Mountain Trip Planner | 9.69% | 3.99x |
| Tennessee Volunteers Fans | 8.89% | 3.83x |
| Alabama Trip Planners | 10.32% | 3.74x |
| South State Fair Visitors | 9.79% | 3.71x |
| SEC Fans | 8.12% | 3.61x |
| Atlanta Trip Planners | 8.15% | 3.55x |
| Cabin Rental Researchers | 8.19% | 3.39x |
| Florida Gulf Coast Travel Researchers | 8.45% | 3.34x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 4.67% | 16.22x |
| Buckle | 6.25% | 5.08x |
| Charlotte Russe | 3.11% | 4.79x |
| Express Outlets | 1.06% | 4.67x |
| Jos A. Bank Clothiers | 4.55% | 4.62x |
| The Childrens Place | 8.97% | 4.40x |
| Joe's Jeans | 0.21% | 4.40x |
| Lane Bryant | 4.18% | 4.17x |
| Johnston and Murphy | 6.60% | 4.15x |
| Aeropostale | 5.85% | 4.13x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 1.27% | 12.46x |
| Tennessee Cluster | 6.75% | 6.42x |
| Savannah Georgia News | 2.67% | 6.19x |
| Tennessee News | 7.28% | 6.15x |
| Homeschooling | 0.10% | 5.64x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.20% | 5.61x |
| Alabama News | 12.56% | 4.92x |
| Mississippi News | 2.17% | 4.03x |
| Hipster Clothing | 0.10% | 3.82x |
| Georgia Cluster | 9.62% | 3.79x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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