Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 232.1 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 13.10% | 5.15x |
| Tennessee Volunteers Fans | 10.00% | 4.00x |
| South State Fair Visitors | 12.12% | 3.89x |
| Smokie Mountain Trip Planner | 12.39% | 3.72x |
| Alabama Trip Planners | 12.04% | 3.54x |
| Georgia Trip Planners | 9.73% | 3.53x |
| Nashville Trip Planners | 7.88% | 3.49x |
| Atlanta Trip Planners | 7.35% | 3.26x |
| SEC Fans | 7.70% | 3.21x |
| Florida Gulf Coast Travel Researchers | 9.47% | 3.12x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 2.75% | 14.68x |
| The Childrens Place | 4.73% | 4.16x |
| Express Outlets | 0.46% | 4.07x |
| Buckle | 2.96% | 4.05x |
| Jos A. Bank Clothiers | 2.38% | 3.93x |
| Lane Bryant | 2.36% | 3.83x |
| Carhartt | 22.47% | 3.74x |
| Joe's Jeans | 0.05% | 3.71x |
| Aeropostale | 2.71% | 3.52x |
| Ralph Lauren | 0.67% | 3.51x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 1.50% | 10.47x |
| Tennessee Cluster | 11.06% | 6.14x |
| Tennessee News | 11.86% | 5.61x |
| Internet Service Provider Sites | 0.25% | 4.82x |
| Insurance Cluster | 0.27% | 4.43x |
| Chat Rooms | 0.06% | 3.70x |
| Healthcare Jobs | 0.16% | 3.68x |
| Savannah Georgia News | 3.19% | 3.64x |
| Alabama News | 14.87% | 3.60x |
| Marketing Professionals | 0.18% | 3.35x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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