Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 421.5 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 12.41% | 4.75x |
| Smoky Mountains Trip Planners | 7.90% | 3.46x |
| Tennessee Volunteers Fans | 8.73% | 3.45x |
| Florida Gulf Coast Travel Researchers | 10.75% | 3.42x |
| Nashville Trip Planners | 7.20% | 3.33x |
| Alabama Trip Planners | 13.47% | 3.30x |
| Georgia Trip Planners | 9.56% | 3.27x |
| South State Fair Visitors | 11.52% | 3.25x |
| Smokie Mountain Trip Planner | 10.55% | 3.01x |
| Auburn Tigers Fans | 7.50% | 2.98x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 3.28% | 5.40x |
| Talbots | 2.12% | 1.90x |
| Jos A. Bank Clothiers | 2.78% | 1.87x |
| Carhartt | 27.54% | 1.77x |
| Lane Bryant | 3.17% | 1.76x |
| The Childrens Place | 4.46% | 1.63x |
| Anthropologie | 1.28% | 1.60x |
| American Eagle Outfitters | 2.73% | 1.57x |
| Old Navy | 5.19% | 1.55x |
| Buckle | 3.21% | 1.55x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 8.00% | 7.07x |
| Tennessee News | 8.03% | 5.22x |
| Memphis News | 0.63% | 5.17x |
| Alabama News | 13.61% | 4.18x |
| Women Shoppers | 0.10% | 4.00x |
| Numerology & Astrology | 0.07% | 3.81x |
| Chat Rooms | 0.06% | 3.70x |
| Savannah Georgia News | 1.79% | 3.60x |
| Mississippi News | 2.62% | 3.52x |
| Unique & Personalized Fashion | 0.10% | 3.51x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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