Dstillery Audiences

KRYSTAL

Audience Size: 72.6 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 72.6 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 13.74% 4.11x
Nashville Trip Planners 9.62% 4.05x
Tennessee Volunteers Fans 9.34% 3.45x
Smoky Mountains Trip Planners 8.24% 3.17x
Smokie Mountain Trip Planner 10.16% 2.91x
Southeastern Voters 8.24% 2.86x
Cabin Rental Researchers 9.07% 2.71x
Alabama Trip Planners 9.62% 2.70x
SEC Fans 6.59% 2.63x
Florida Gulf Coast Travel Researchers 7.97% 2.58x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 3.14% 10.01x
Jos A. Bank Clothiers 2.73% 4.79x
Talbots 1.86% 3.77x
Patagonia 0.13% 3.38x
Ralph Lauren 0.64% 3.28x
Kate Spade 0.88% 3.16x
Gymboree 2.07% 3.13x
Mens Wearhouse 3.24% 3.11x
Anthropologie 0.98% 3.11x
American Eagle Outfitters 2.68% 3.06x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 12.09% 6.84x
Tennessee Cluster 7.42% 6.14x
Travel Adventure 1.12% 4.82x
Assorted Topics (Freebies, Gardens, Jewelry) 1.37% 4.55x
Mississippi News 3.30% 4.40x
Motorcycle Lifestyle Researchers 1.37% 4.24x
Tiny & Modular Home Researchers 0.82% 3.87x
Gossip & Entertainment 0.44% 3.77x
Chat Rooms 0.06% 3.70x
Alabama News 11.81% 3.61x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male