Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 69.1 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 12.81% | 4.35x |
| Southeastern Voters | 9.96% | 3.86x |
| Tennessee Volunteers Fans | 9.06% | 3.67x |
| Smokie Mountain Trip Planner | 11.38% | 3.58x |
| Florida Gulf Coast Travel Researchers | 9.83% | 3.50x |
| SEC Fans | 7.37% | 3.24x |
| Alabama Trip Planners | 11.90% | 3.15x |
| Smoky Mountains Trip Planners | 7.12% | 3.15x |
| Auburn Tigers Fans | 7.37% | 3.05x |
| Nashville Trip Planners | 6.21% | 3.01x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Curious about what else the Krystal audience is interested in?
Sign Up
APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 3.08% | 10.77x |
| Jos A. Bank Clothiers | 2.33% | 3.97x |
| Express Outlets | 0.56% | 3.79x |
| Ralph Lauren | 0.84% | 3.79x |
| Joe's Jeans | 0.02% | 3.35x |
| Talbots | 1.78% | 3.33x |
| Anthropologie | 1.02% | 3.28x |
| Gymboree | 2.11% | 3.17x |
| Chicos | 2.52% | 3.15x |
| The Childrens Place | 3.99% | 3.15x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Want to find more of the Krystal audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 1.42% | 13.02x |
| Tennessee Cluster | 7.76% | 7.07x |
| Tennessee News | 10.09% | 6.28x |
| Florida College Athletics | 0.26% | 3.73x |
| Chat Rooms | 0.06% | 3.70x |
| Alabama News | 10.61% | 3.57x |
| Vegans & Animal Welfare | 0.19% | 3.27x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.07% | 3.27x |
| Hipster Clothing | 0.08% | 3.23x |
| Home Furnishings | 0.26% | 3.12x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Want to see more of the Content Affinities the Krystal audience visits?
Sign Up
DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Krystal audience?
Sign Up