Dstillery Audiences

KRYSTAL

Audience Size: 69.1 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 69.1 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 12.81% 4.35x
Southeastern Voters 9.96% 3.86x
Tennessee Volunteers Fans 9.06% 3.67x
Smokie Mountain Trip Planner 11.38% 3.58x
Florida Gulf Coast Travel Researchers 9.83% 3.50x
SEC Fans 7.37% 3.24x
Alabama Trip Planners 11.90% 3.15x
Smoky Mountains Trip Planners 7.12% 3.15x
Auburn Tigers Fans 7.37% 3.05x
Nashville Trip Planners 6.21% 3.01x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 3.08% 10.77x
Jos A. Bank Clothiers 2.33% 3.97x
Express Outlets 0.56% 3.79x
Ralph Lauren 0.84% 3.79x
Joe's Jeans 0.02% 3.35x
Talbots 1.78% 3.33x
Anthropologie 1.02% 3.28x
Gymboree 2.11% 3.17x
Chicos 2.52% 3.15x
The Childrens Place 3.99% 3.15x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.

Content Affinity Composition Index
Memphis News 1.42% 13.02x
Tennessee Cluster 7.76% 7.07x
Tennessee News 10.09% 6.28x
Florida College Athletics 0.26% 3.73x
Chat Rooms 0.06% 3.70x
Alabama News 10.61% 3.57x
Vegans & Animal Welfare 0.19% 3.27x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.07% 3.27x
Hipster Clothing 0.08% 3.23x
Home Furnishings 0.26% 3.12x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male