Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 220.5 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 13.90% | 4.95x |
| Tennessee Volunteers Fans | 10.24% | 3.79x |
| South State Fair Visitors | 12.12% | 3.25x |
| Alabama Trip Planners | 13.27% | 3.23x |
| Nashville Trip Planners | 8.10% | 3.22x |
| Florida Gulf Coast Travel Researchers | 10.45% | 3.15x |
| Smoky Mountains Trip Planners | 8.20% | 3.13x |
| SEC Fans | 7.31% | 3.07x |
| Georgia Trip Planners | 9.25% | 2.94x |
| Smokie Mountain Trip Planner | 10.24% | 2.92x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Curious about what else the Krystal audience is interested in?
Sign Up
APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 1.35% | 5.71x |
| Jos A. Bank Clothiers | 1.18% | 2.26x |
| Talbots | 0.91% | 2.19x |
| Lane Bryant | 1.23% | 2.01x |
| Topshop | 0.02% | 1.98x |
| The Childrens Place | 1.98% | 1.92x |
| American Eagle Outfitters | 1.21% | 1.82x |
| Kate Spade | 0.40% | 1.78x |
| Carhartt | 13.48% | 1.78x |
| Tommy Bahama | 0.23% | 1.74x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Want to find more of the Krystal audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 8.83% | 6.75x |
| Memphis News | 0.84% | 6.59x |
| Tennessee News | 8.78% | 5.17x |
| Sewing, Embroidery & Quilting | 0.26% | 4.18x |
| Alabama News | 13.90% | 4.12x |
| Chat Rooms | 0.06% | 3.70x |
| Nursing | 0.10% | 3.60x |
| Mississippi News | 2.82% | 3.59x |
| Pet Supplies | 0.10% | 3.42x |
| Promo Codes | 0.10% | 3.42x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Want to see more of the Content Affinities the Krystal audience visits?
Sign Up
DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Krystal audience?
Sign Up