Dstillery Audiences

KRYSTAL

Audience Size: 154.7 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 154.7 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 11.53% 5.83x
Smoky Mountains Trip Planners 7.53% 4.14x
Tennessee Volunteers Fans 9.30% 4.12x
SEC Fans 7.81% 3.88x
Georgia County and Local Fair Visitors 10.23% 3.69x
Food Delivery Service Users 0.37% 3.60x
Georgia Trip Planners 10.14% 3.51x
Auburn Tigers Fans 7.35% 3.44x
Florida Gulf Coast Travel Researchers 10.14% 3.39x
Atlanta United Fans 4.84% 3.27x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 2.41% 10.31x
Express Outlets 0.45% 3.82x
Jos A. Bank Clothiers 1.95% 3.63x
Ralph Lauren 0.62% 3.39x
Talbots 1.64% 3.29x
Gymboree 1.64% 3.14x
Michael Kors 1.13% 3.12x
Buckle 2.12% 3.10x
Anthropologie 0.81% 3.07x
Kate Spade 0.67% 3.05x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.

Content Affinity Composition Index
Memphis News 1.12% 9.97x
Tennessee Cluster 8.47% 6.40x
Corporate Employment Pages 0.28% 5.92x
Tennessee News 8.84% 5.46x
Mississippi News 3.72% 4.72x
Savannah Georgia News 2.79% 4.38x
Online Games for Kids 0.65% 4.25x
Alabama News 13.30% 3.91x
Police Gear 0.28% 3.74x
Chat Rooms 0.06% 3.70x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female