Dstillery Audiences

KRYSTAL

Audience Size: 232.1 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 232.1 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 13.10% 5.15x
Tennessee Volunteers Fans 10.00% 4.00x
South State Fair Visitors 12.12% 3.89x
Smokie Mountain Trip Planner 12.39% 3.72x
Alabama Trip Planners 12.04% 3.54x
Georgia Trip Planners 9.73% 3.53x
Nashville Trip Planners 7.88% 3.49x
Atlanta Trip Planners 7.35% 3.26x
SEC Fans 7.70% 3.21x
Florida Gulf Coast Travel Researchers 9.47% 3.12x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 2.75% 14.68x
The Childrens Place 4.73% 4.16x
Express Outlets 0.46% 4.07x
Buckle 2.96% 4.05x
Jos A. Bank Clothiers 2.38% 3.93x
Lane Bryant 2.36% 3.83x
Carhartt 22.47% 3.74x
Joe's Jeans 0.05% 3.71x
Aeropostale 2.71% 3.52x
Ralph Lauren 0.67% 3.51x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.

Content Affinity Composition Index
Memphis News 1.50% 10.47x
Tennessee Cluster 11.06% 6.14x
Tennessee News 11.86% 5.61x
Internet Service Provider Sites 0.25% 4.82x
Insurance Cluster 0.27% 4.43x
Chat Rooms 0.06% 3.70x
Healthcare Jobs 0.16% 3.68x
Savannah Georgia News 3.19% 3.64x
Alabama News 14.87% 3.60x
Marketing Professionals 0.18% 3.35x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female