Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 24 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 7.96% | 4.72x |
| Southeastern Voters | 6.07% | 3.97x |
| Florida Gulf Coast Travel Researchers | 6.23% | 3.67x |
| Alabama Trip Planners | 12.98% | 3.28x |
| Tennessee Volunteers Fans | 4.47% | 3.26x |
| Nashville Trip Planners | 4.98% | 3.25x |
| SEC Fans | 4.65% | 3.21x |
| Atlanta Trip Planners | 9.24% | 3.17x |
| Cabin Rental Researchers | 5.77% | 3.11x |
| Auburn Tigers Fans | 4.57% | 2.98x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Zara.
| Location | Composition | Index |
| Zara | 0.09% | 1.48x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 1.67% | 7.59x |
| Tennessee Cluster | 4.67% | 6.68x |
| Tennessee News | 5.87% | 6.54x |
| Alabama News | 6.86% | 5.34x |
| Mississippi News | 1.48% | 4.31x |
| Georgia Cluster | 7.57% | 4.15x |
| Cheerleading | 0.33% | 3.21x |
| Florida Jacksonville & Orlando Cluster | 4.69% | 2.89x |
| Southeast College Athletics | 0.33% | 2.50x |
| Kentucky News | 2.27% | 2.38x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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