Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 611.4 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 7.50% | 5.13x |
| Countdown to the Beach Travelers | 0.04% | 4.60x |
| Alabama Trip Planners | 9.75% | 4.38x |
| Georgia Trip Planners | 10.10% | 4.37x |
| Tennessee Volunteers Fans | 5.84% | 3.99x |
| Atlanta Trip Planners | 7.99% | 3.80x |
| SEC Fans | 5.69% | 3.63x |
| Florida Gulf Coast Travel Researchers | 8.24% | 3.62x |
| Atlanta United Fans | 5.71% | 3.42x |
| Smoky Mountains Trip Planners | 5.94% | 3.30x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 3.44% | 15.92x |
| Topshop | 0.30% | 5.02x |
| Buckle | 4.13% | 4.96x |
| Jos A. Bank Clothiers | 4.21% | 4.72x |
| Journeys | 4.05% | 4.47x |
| Express Outlets | 0.72% | 4.44x |
| Charlotte Russe | 2.76% | 4.34x |
| Carhartt | 2.81% | 4.34x |
| Mens Wearhouse | 6.63% | 4.12x |
| American Eagle Outfitters | 5.42% | 4.07x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.13% | 15.02x |
| Home Décor, Furniture, & Decorating | 0.02% | 14.62x |
| Washington D.C. Hotels | 0.01% | 11.16x |
| Memphis News | 1.20% | 10.65x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 9.35x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 9.01x |
| Decoration & Fabric | 0.02% | 8.70x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 8.21x |
| Tennessee Cluster | 6.67% | 6.48x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 6.39x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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