Dstillery Audiences

KRYSTAL

Audience Size: 516.6 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 516.6 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 9.46% 4.27x
Georgia Trip Planners 10.62% 4.09x
Smokie Mountain Trip Planner 9.69% 3.99x
Tennessee Volunteers Fans 8.89% 3.83x
Alabama Trip Planners 10.32% 3.74x
South State Fair Visitors 9.79% 3.71x
SEC Fans 8.12% 3.61x
Atlanta Trip Planners 8.15% 3.55x
Cabin Rental Researchers 8.19% 3.39x
Florida Gulf Coast Travel Researchers 8.45% 3.34x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 4.67% 16.22x
Buckle 6.25% 5.08x
Charlotte Russe 3.11% 4.79x
Express Outlets 1.06% 4.67x
Jos A. Bank Clothiers 4.55% 4.62x
The Childrens Place 8.97% 4.40x
Joe's Jeans 0.21% 4.40x
Lane Bryant 4.18% 4.17x
Johnston and Murphy 6.60% 4.15x
Aeropostale 5.85% 4.13x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.

Content Affinity Composition Index
Memphis News 1.27% 12.46x
Tennessee Cluster 6.75% 6.42x
Savannah Georgia News 2.67% 6.19x
Tennessee News 7.28% 6.15x
Homeschooling 0.10% 5.64x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.20% 5.61x
Alabama News 12.56% 4.92x
Mississippi News 2.17% 4.03x
Hipster Clothing 0.10% 3.82x
Georgia Cluster 9.62% 3.79x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female