Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 258.4 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Georgia Activities Researchers.
| Interest | Composition | Index |
| Georgia Activities Researchers | 4.26% | 4.37x |
| Southeastern Voters | 9.49% | 4.01x |
| Georgia County and Local Fair Visitors | 9.38% | 3.99x |
| Atlanta United Fans | 5.22% | 3.70x |
| Georgia Trip Planners | 8.74% | 3.52x |
| Smoky Mountains Trip Planners | 5.86% | 3.50x |
| Nashville Trip Planners | 6.08% | 3.32x |
| Tennessee Volunteers Fans | 6.82% | 3.19x |
| Florida Gulf Coast Travel Researchers | 8.10% | 3.00x |
| SEC Fans | 5.44% | 2.94x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 4.35% | 9.25x |
| Jos A. Bank Clothiers | 3.83% | 3.71x |
| Talbots | 2.48% | 3.28x |
| Carhartt | 30.92% | 3.03x |
| Lane Bryant | 3.72% | 2.94x |
| The Childrens Place | 5.59% | 2.82x |
| American Eagle Outfitters | 3.43% | 2.73x |
| Buckle | 4.19% | 2.69x |
| J. Crew | 1.98% | 2.62x |
| Mens Wearhouse | 4.98% | 2.58x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 1.39% | 10.69x |
| Tennessee Cluster | 7.25% | 7.94x |
| Tennessee News | 6.93% | 6.05x |
| Savannah Georgia News | 1.92% | 5.75x |
| Cruise Vacations | 0.32% | 4.19x |
| Alabama News | 11.62% | 4.13x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.32% | 4.09x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.17% | 3.91x |
| Georgia Cluster | 7.68% | 3.80x |
| Chat Rooms | 0.06% | 3.70x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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