Explore the Krystal Audience
Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 397.9 thousand unique devices whose actions qualify for the Krystal audience.
INTERESTS
The Krystal audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Krystal audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 12.30% | 5.77x |
| Atlanta Trip Planners | 9.33% | 4.71x |
| Georgia Trip Planners | 11.11% | 4.64x |
| Tennessee Volunteers Fans | 9.58% | 4.49x |
| Smokie Mountain Trip Planner | 11.70% | 4.44x |
| SEC Fans | 9.41% | 4.37x |
| Alabama Trip Planners | 12.47% | 4.10x |
| Georgia County and Local Fair Visitors | 9.33% | 3.98x |
| South State Fair Visitors | 10.09% | 3.93x |
| Nashville Trip Planners | 7.55% | 3.91x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
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APPAREL RETAILERS
The Krystal audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Krystal audience is Belk.
| Location | Composition | Index |
| Belk | 4.27% | 16.35x |
| Levi Strauss | 0.04% | 6.69x |
| Buckle | 5.32% | 4.87x |
| The Childrens Place | 7.98% | 4.64x |
| Joe's Jeans | 0.14% | 4.56x |
| Express Outlets | 0.83% | 4.51x |
| Jos A. Bank Clothiers | 3.77% | 4.47x |
| Lane Bryant | 3.76% | 4.37x |
| Charlotte Russe | 1.25% | 4.32x |
| Aeropostale | 5.07% | 4.23x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 2.12% | 14.75x |
| Tennessee Cluster | 10.77% | 6.88x |
| Tennessee News | 11.96% | 6.30x |
| Internet Service Provider Sites | 0.25% | 4.82x |
| Savannah Georgia News | 3.22% | 4.80x |
| Alabama News | 16.37% | 4.80x |
| European Museums, Restaurants & Events | 0.25% | 4.56x |
| Mississippi News | 3.31% | 4.25x |
| Medical Supplies and Information | 0.25% | 4.11x |
| Electrical Engineering | 0.25% | 3.94x |
Composition Percentage:
The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
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DEMOGRAPHICS
The Krystal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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