Dstillery Audiences

KRYSTAL

Audience Size: 258.4 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 258.4 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 4.26% 4.37x
Southeastern Voters 9.49% 4.01x
Georgia County and Local Fair Visitors 9.38% 3.99x
Atlanta United Fans 5.22% 3.70x
Georgia Trip Planners 8.74% 3.52x
Smoky Mountains Trip Planners 5.86% 3.50x
Nashville Trip Planners 6.08% 3.32x
Tennessee Volunteers Fans 6.82% 3.19x
Florida Gulf Coast Travel Researchers 8.10% 3.00x
SEC Fans 5.44% 2.94x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 4.35% 9.25x
Jos A. Bank Clothiers 3.83% 3.71x
Talbots 2.48% 3.28x
Carhartt 30.92% 3.03x
Lane Bryant 3.72% 2.94x
The Childrens Place 5.59% 2.82x
American Eagle Outfitters 3.43% 2.73x
Buckle 4.19% 2.69x
J. Crew 1.98% 2.62x
Mens Wearhouse 4.98% 2.58x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Memphis News.

Content Affinity Composition Index
Memphis News 1.39% 10.69x
Tennessee Cluster 7.25% 7.94x
Tennessee News 6.93% 6.05x
Savannah Georgia News 1.92% 5.75x
Cruise Vacations 0.32% 4.19x
Alabama News 11.62% 4.13x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.32% 4.09x
Assorted Topics (Conservative News, Politics, Viral Media) 1.17% 3.91x
Georgia Cluster 7.68% 3.80x
Chat Rooms 0.06% 3.70x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female