Dstillery Audiences

KRYSTAL

Audience Size: 364.4 Thousand Devices

Explore the Krystal Audience

Below you'll find more information about the Krystal audience, broken down in different categories based on their digital and physical behaviors. These are 364.4 thousand unique devices whose actions qualify for the Krystal audience.

Dstillery Crafted Audiences

INTERESTS

The Krystal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Krystal audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 6.43% 4.75x
Southeastern Voters 4.50% 4.17x
Tennessee Volunteers Fans 3.45% 3.67x
SEC Fans 3.64% 3.66x
Florida Gulf Coast Travel Researchers 4.62% 3.48x
Smoky Mountains Trip Planners 3.66% 3.31x
Alabama Trip Planners 10.74% 3.31x
Cabin Rental Researchers 4.35% 3.27x
Auburn Tigers Fans 3.36% 3.15x
Atlanta United Fans 3.25% 3.12x
Composition Percentage: The overlap percentage between the Krystal audience and the Interest attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Krystal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Krystal audience is Belk.

Location Composition Index
Belk 3.70% 19.77x
Express Outlets 0.25% 6.59x
Jos A. Bank Clothiers 1.67% 6.15x
Journeys 1.69% 5.72x
Charlotte Russe 1.11% 5.42x
Tommy Bahama 1.29% 5.30x
American Eagle Outfitters 3.13% 5.13x
Michael Kors 1.01% 5.10x
Brooks Brothers 2.46% 5.03x
Lane Bryant 2.28% 4.88x
Composition Percentage: The overlap percentage between the Krystal audience and the Location attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Krystal audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 1.56% 10.77x
Memphis News 0.61% 9.60x
Tennessee News 4.80% 7.54x
Tennessee Cluster 3.56% 7.14x
Alabama News 5.52% 6.35x
Mississippi News 1.20% 5.28x
Georgia Cluster 5.72% 4.18x
Florida Jacksonville & Orlando Cluster 3.74% 3.39x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.06% 2.66x
Kentucky News 1.72% 2.49x
Composition Percentage: The overlap percentage between the Krystal audience and the Content Affinity attribute.
Index: A comparison of the Krystal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Krystal audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female