Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 341.3 thousand unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.97% | 4.21x |
| New York City Events Researchers | 3.38% | 3.68x |
| Ballet Enthusiasts | 3.41% | 2.79x |
| Readers of Jewish Content | 2.15% | 2.45x |
| Getaways Researchers | 1.81% | 2.29x |
| Retail Job Seekers | 3.60% | 2.29x |
| Restaurant Researchers | 0.92% | 2.25x |
| Wireless Headphone Researchers | 0.06% | 2.21x |
| Major Airline Customers | 3.96% | 2.10x |
| School Closings Updates Readers | 1.05% | 2.09x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.19% | 5.84x |
| Supreme | 0.02% | 5.54x |
| Uniqlo | 0.25% | 4.74x |
| Armani | 0.39% | 4.30x |
| Joe's Jeans | 0.03% | 4.28x |
| Topshop | 0.03% | 4.26x |
| Ann Taylor | 0.38% | 4.02x |
| Zara | 0.37% | 3.76x |
| Free People | 0.44% | 3.60x |
| REI | 0.35% | 3.54x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 4.26% | 6.37x |
| New York City Education & News Cluster | 0.36% | 5.54x |
| Startup Investment | 0.07% | 5.48x |
| NYC Tourist Attractions | 0.71% | 5.33x |
| New York City Real Estate Research Cluster | 0.66% | 5.14x |
| Caribbean Cluster | 0.46% | 4.37x |
| China Cluster | 0.20% | 3.83x |
| Community Planning & Transportation | 0.04% | 3.80x |
| France Online Music & Quiz Content Cluster | 0.04% | 3.74x |
| Nepal News | 0.03% | 3.68x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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