Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 506.8 thousand unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.15% | 2.98x |
| Social Distancing Content Readers | 0.11% | 2.06x |
| New York City Events Researchers | 2.32% | 2.02x |
| Venture Capitalists | 2.68% | 2.01x |
| Real Estate Decision Makers | 3.12% | 2.00x |
| Sprint Customers | 0.04% | 1.99x |
| Travel Reward Points Enthusiasts | 3.28% | 1.97x |
| Medical Coding Content Readers | 0.40% | 1.95x |
| Online Investors | 2.64% | 1.89x |
| Small Business COVID-19 Relief Researchers | 0.11% | 1.85x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.11% | 11.27x |
| Lorna Jane | 0.47% | 11.15x |
| Levi Strauss | 0.03% | 10.17x |
| Joe's Jeans | 0.16% | 10.03x |
| Supreme | 0.09% | 9.02x |
| Topshop | 0.22% | 8.89x |
| Intermix | 0.50% | 7.75x |
| Uniqlo | 1.12% | 7.47x |
| REI | 1.38% | 7.35x |
| Ann Taylor | 1.49% | 7.27x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.36% | 5.92x |
| Work Productivity | 0.16% | 5.06x |
| Korea Cluster | 0.20% | 4.96x |
| Bird Watching | 0.16% | 4.60x |
| Quebec Vacations | 0.12% | 3.97x |
| Illinois Education | 0.08% | 3.94x |
| Discount Shopping | 0.08% | 3.71x |
| Canadian Universities | 0.03% | 3.62x |
| Cosmetics Business | 0.04% | 3.57x |
| Robotics | 0.08% | 3.54x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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