Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 263.2 thousand unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.69% | 2.09x |
| Sprint Customers | 0.04% | 1.99x |
| Yale University Fans | 3.08% | 1.94x |
| Telemedicine Content Readers | 1.47% | 1.88x |
| Washington Skiers and Snowboarders | 4.03% | 1.86x |
| Online Investors | 3.34% | 1.86x |
| College Students | 2.60% | 1.81x |
| Retail Job Seekers | 3.47% | 1.78x |
| Online Grocery Shoppers | 3.17% | 1.78x |
| New York Trip Planners | 3.30% | 1.77x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.28% | 8.84x |
| Ann Taylor | 0.59% | 5.75x |
| Uniqlo | 0.31% | 5.75x |
| Armani | 0.48% | 5.34x |
| REI | 0.65% | 5.22x |
| Calvin Klein | 0.08% | 5.15x |
| Topshop | 0.03% | 4.89x |
| Abercrombie & Fitch | 0.18% | 4.87x |
| Bonobos | 0.26% | 4.73x |
| Saint Laurent Paris | 0.09% | 4.64x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is Aid Groups.
| Content Affinity | Composition | Index |
| Aid Groups | 0.22% | 5.65x |
| Parenting & Children's Activities | 0.17% | 5.33x |
| Medical Journals | 0.22% | 4.90x |
| US Soccer | 0.26% | 4.52x |
| Pet Supplies | 0.13% | 4.30x |
| Canadian Auto | 0.13% | 4.09x |
| Corporate Employment Pages | 0.09% | 3.82x |
| Korea Cluster | 0.26% | 3.81x |
| Pharmacy | 0.23% | 3.62x |
| Canadian Universities | 0.03% | 3.62x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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