Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 165.2 thousand unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is Building Service Contractors.
| Interest | Composition | Index |
| Building Service Contractors | 3.48% | 3.06x |
| Childrens Museum Visitors | 3.19% | 2.79x |
| New Homeowners | 2.61% | 2.45x |
| Web Conferences and Remote Workers | 2.32% | 2.27x |
| Electronics Shoppers | 2.61% | 2.24x |
| Freelancers | 2.03% | 2.21x |
| Cricket Enthusiasts | 1.89% | 2.10x |
| Mazda Vehicle Shoppers | 2.18% | 2.10x |
| Credit Cards Rewards Researchers | 2.47% | 2.07x |
| Jaguar Vehicle Shoppers | 2.61% | 2.06x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.32% | 12.95x |
| Joe's Jeans | 0.07% | 9.82x |
| Levi Strauss | 0.06% | 8.97x |
| REI | 1.48% | 8.19x |
| Armani | 0.82% | 8.16x |
| Saint Laurent Paris | 0.19% | 8.04x |
| Ann Taylor | 1.03% | 7.83x |
| Bonobos | 0.54% | 7.77x |
| Club Monaco | 0.35% | 7.59x |
| Madewell | 1.30% | 7.56x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.18% | 5.82x |
| Motorsport Equipment | 0.44% | 5.28x |
| Moving & Storage | 0.18% | 5.23x |
| Education Cluster | 0.18% | 4.46x |
| Trucking | 0.58% | 4.43x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.18% | 4.36x |
| Legal Information Research Cluster | 0.44% | 3.96x |
| Tiny & Modular Home Researchers | 0.44% | 3.92x |
| High-End Audio | 0.44% | 3.92x |
| Data Centers | 0.10% | 3.62x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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