Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 957.9 thousand unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 1.31% | 2.39x |
| School Closings Updates Readers | 0.87% | 2.29x |
| New York City Events Researchers | 2.78% | 2.25x |
| Burger Enthusiast | 0.12% | 2.11x |
| United Arab Emirates Trip Planners | 2.62% | 2.01x |
| Sprint Customers | 0.04% | 1.99x |
| Rideshare App Users | 2.15% | 1.97x |
| At-Home Gym Intenders | 3.18% | 1.92x |
| Winter Apparel Shoppers | 3.06% | 1.88x |
| Ballet Enthusiasts | 2.50% | 1.87x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.82% | 11.89x |
| Joe's Jeans | 0.35% | 11.73x |
| Everlane | 0.18% | 10.80x |
| Topshop | 0.52% | 10.05x |
| Levi Strauss | 0.05% | 9.51x |
| Supreme | 0.16% | 9.13x |
| Uniqlo | 2.22% | 8.98x |
| Intermix | 0.94% | 8.92x |
| Ann Taylor | 2.67% | 8.06x |
| Calvin Klein | 0.54% | 8.05x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.16% | 6.45x |
| Poland Cluster | 0.24% | 5.32x |
| Bird Watching | 0.16% | 5.14x |
| Chat Rooms | 0.06% | 4.22x |
| Brazil & Portugal News | 0.24% | 3.81x |
| Canadian Universities | 0.03% | 3.62x |
| Cosmetics Business | 0.04% | 3.57x |
| European Museums, Restaurants & Events | 0.20% | 3.54x |
| Home Office Products | 0.03% | 3.46x |
| Visa & Immigration | 0.08% | 3.45x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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