Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.39% | 1.74x |
| San Francisco Giants Fans | 1.56% | 1.50x |
| Tahoe Skiers and Snowboarders | 1.98% | 1.48x |
| New York Mets Fans | 1.55% | 1.47x |
| San Francisco Trip Planners | 2.38% | 1.44x |
| Boston Trip Planners | 1.53% | 1.43x |
| Readers of Chinese Content | 1.56% | 1.43x |
| Brooklyn Nets Fans | 1.59% | 1.41x |
| Fantasy Football Enthusiasts | 1.60% | 1.40x |
| Symphony Music Enthusiasts | 1.87% | 1.39x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.18% | 12.36x |
| Gap | 11.09% | 9.79x |
| Uniqlo | 1.79% | 9.76x |
| Levi Strauss | 1.40% | 9.29x |
| Urban Outfitters | 6.66% | 9.19x |
| Lorna Jane | 0.76% | 9.11x |
| Supreme | 0.29% | 8.59x |
| Zara | 3.16% | 8.56x |
| Saint Laurent Paris | 1.07% | 8.56x |
| Calvin Klein | 1.02% | 8.27x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 1.95% | 1.93x |
| New Jersey News Cluster | 2.20% | 1.49x |
| Boston Cluster | 3.13% | 1.42x |
| Los Angeles News | 1.80% | 1.29x |
| Connecticut News | 1.72% | 1.24x |
| Apple Blogs & Hacks | 1.67% | 1.22x |
| Sports Fanatics | 5.61% | 1.22x |
| Computers & Accessories | 1.73% | 1.18x |
| Stock Market Investing Researchers | 3.28% | 1.15x |
| Small Business Resources | 3.04% | 1.15x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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