Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 4.26% | 1.92x |
| Tahoe Skiers and Snowboarders | 3.90% | 1.89x |
| Symphony Music Enthusiasts | 3.78% | 1.85x |
| Opera Enthusiasts | 3.43% | 1.84x |
| San Francisco Giants Fans | 3.50% | 1.76x |
| Los Angeles Mass Transit Commuters | 3.98% | 1.71x |
| San Diego Activities Researchers | 3.29% | 1.70x |
| Los Angeles Activities Researchers | 3.38% | 1.70x |
| California Skiers and Snowboarders | 3.51% | 1.70x |
| California Trip Planners | 3.54% | 1.69x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.93% | 9.74x |
| Joe's Jeans | 0.45% | 9.21x |
| Supreme | 0.21% | 9.03x |
| Topshop | 0.74% | 8.59x |
| Everlane | 0.20% | 8.29x |
| Uniqlo | 2.54% | 7.93x |
| Calvin Klein | 0.65% | 7.70x |
| Intermix | 1.24% | 7.55x |
| Saint Laurent Paris | 1.18% | 7.21x |
| REI | 2.17% | 7.08x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.04% | 6.70x |
| Barcode Site & App Users | 0.01% | 3.96x |
| Active Lifestyle Enthusiasts | 0.02% | 3.85x |
| Mexico Travel | 0.07% | 3.72x |
| Canada Online Shopping Cluster | 0.03% | 3.68x |
| Italy Cluster | 0.04% | 3.38x |
| Upstate New York State Athletics | 0.04% | 3.29x |
| Canadian Lifestyle | 0.04% | 3.14x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.90x |
| France Online Music & Quiz Content Cluster | 0.05% | 2.89x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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