Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 240 thousand unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.96% | 2.25x |
| Sprint Customers | 0.04% | 1.99x |
| Ballet Enthusiasts | 2.91% | 1.98x |
| Rowing Enthusiasts | 3.67% | 1.96x |
| Telemedicine Content Readers | 1.53% | 1.95x |
| Childrens Museum Visitors | 4.39% | 1.95x |
| Cape Cod News Readers | 3.48% | 1.93x |
| Luxury Retail Researchers | 2.96% | 1.93x |
| United Nations Donors | 2.43% | 1.91x |
| Landscape Architects | 3.05% | 1.91x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.21% | 10.95x |
| Levi Strauss | 0.06% | 9.35x |
| Armani | 0.47% | 7.92x |
| REI | 1.19% | 7.45x |
| Patagonia | 0.40% | 7.29x |
| Saint Laurent Paris | 0.09% | 7.11x |
| Free People | 0.90% | 6.94x |
| Ann Taylor | 0.53% | 6.51x |
| Bonobos | 0.34% | 6.42x |
| Madewell | 0.69% | 6.35x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.29% | 5.55x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.29% | 5.03x |
| Community Planning & Transportation | 0.14% | 4.88x |
| India Cluster | 0.48% | 4.53x |
| Business News & Information Readers | 0.48% | 4.42x |
| Home Decoration - Crafts & Kids | 0.10% | 3.94x |
| Discount Shopping | 0.08% | 3.71x |
| College Greek Life | 0.10% | 3.63x |
| Canadian Universities | 0.03% | 3.62x |
| New England Universities | 0.57% | 3.56x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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