Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 639.4 thousand unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is Major Airline Customers.
| Interest | Composition | Index |
| Major Airline Customers | 2.16% | 1.59x |
| Santa Cruz Trip Planners | 1.98% | 1.54x |
| New York Mets Fans | 1.65% | 1.54x |
| United Arab Emirates Trip Planners | 1.53% | 1.52x |
| Readers of Chinese Content | 1.77% | 1.51x |
| San Francisco Giants Fans | 1.56% | 1.50x |
| Los Angeles Mass Transit Commuters | 2.03% | 1.48x |
| New York Trip Planners | 2.00% | 1.48x |
| New York Rangers Fans | 1.48% | 1.47x |
| San Francisco Trip Planners | 1.80% | 1.45x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.38% | 11.75x |
| Saint Laurent Paris | 0.63% | 11.07x |
| Uniqlo | 0.86% | 10.97x |
| Gap | 7.37% | 10.35x |
| Zara | 1.69% | 10.26x |
| Levi Strauss | 0.73% | 10.19x |
| Madewell | 0.95% | 10.07x |
| Armani | 1.26% | 9.54x |
| Calvin Klein | 0.67% | 9.48x |
| Club Monaco | 0.85% | 9.35x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.14% | 3.09x |
| New York City Real Estate Research Cluster | 0.68% | 2.14x |
| Electronic Document Assembly | 0.05% | 2.05x |
| Southern California Cluster | 0.17% | 2.05x |
| New England Universities | 0.75% | 2.04x |
| San Francisco Bay Area Cluster | 1.71% | 2.01x |
| Russia Cluster | 0.10% | 1.99x |
| New York City Education & News Cluster | 0.85% | 1.98x |
| Detroit News | 1.21% | 1.94x |
| Korea Cluster | 0.09% | 1.93x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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