Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is Readers of Chinese Content.
| Interest | Composition | Index |
| Readers of Chinese Content | 2.45% | 1.48x |
| Santa Cruz Trip Planners | 3.49% | 1.45x |
| Countdown to the Beach Travelers | 0.01% | 1.44x |
| Opera Enthusiasts | 3.18% | 1.43x |
| Los Angeles Mass Transit Commuters | 3.64% | 1.41x |
| Symphony Music Enthusiasts | 3.39% | 1.40x |
| South West State Fair Visitors | 3.63% | 1.40x |
| San Francisco Giants Fans | 2.94% | 1.40x |
| Tahoe Skiers and Snowboarders | 3.24% | 1.36x |
| California Skiers and Snowboarders | 3.03% | 1.35x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.80% | 9.47x |
| Everlane | 0.19% | 8.57x |
| Supreme | 0.22% | 8.45x |
| Topshop | 0.70% | 8.35x |
| Joe's Jeans | 0.45% | 8.01x |
| Uniqlo | 2.25% | 7.91x |
| Calvin Klein | 0.64% | 7.43x |
| Intermix | 1.17% | 7.30x |
| Saint Laurent Paris | 1.09% | 7.03x |
| REI | 2.15% | 6.94x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 4.17x |
| Barcode Site & App Users | 0.01% | 3.75x |
| Vietnam Cluster | 0.08% | 2.63x |
| Los Angeles Cluster | 0.05% | 2.61x |
| Professional Audio Visual | 0.07% | 2.49x |
| Germany Cluster | 0.03% | 2.46x |
| China Cluster | 0.33% | 2.44x |
| Survey Websites | 0.01% | 2.39x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.31x |
| Seventh-day Adventist Church | 0.03% | 2.21x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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