Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.66% | 1.56x |
| Countdown to the Beach Travelers | 0.01% | 1.44x |
| San Francisco Giants Fans | 2.07% | 1.39x |
| Readers of Tamil Content | 2.00% | 1.37x |
| Readers of Chinese Content | 1.77% | 1.35x |
| California Skiers and Snowboarders | 2.08% | 1.33x |
| Symphony Music Enthusiasts | 2.38% | 1.32x |
| Readers of Malayalam Content | 2.12% | 1.32x |
| Electric Vehicle Shoppers | 2.01% | 1.32x |
| Italian Mens National Soccer Team Fans | 1.89% | 1.31x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.71% | 9.43x |
| Everlane | 0.17% | 9.20x |
| Supreme | 0.24% | 8.16x |
| Uniqlo | 1.96% | 8.04x |
| Topshop | 0.47% | 7.90x |
| Urban Outfitters | 5.79% | 7.51x |
| Joe's Jeans | 0.48% | 7.41x |
| Calvin Klein | 0.70% | 7.26x |
| Intermix | 1.05% | 6.94x |
| Zara | 2.86% | 6.94x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 12.12x |
| Malaya | 0.03% | 3.21x |
| Franco-African Cluster | 0.04% | 2.64x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.41x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 2.37x |
| Environmentally Friendly Cars | 0.01% | 2.35x |
| Texas Off-Roading | 0.02% | 2.31x |
| Bulgaria Cluster | 0.02% | 2.20x |
| Korea Cluster | 0.13% | 2.19x |
| Scotland Travel | 0.04% | 2.17x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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