Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is San Francisco Giants Fans.
| Interest | Composition | Index |
| San Francisco Giants Fans | 3.38% | 1.71x |
| New York Rangers Fans | 3.45% | 1.67x |
| New York Yankees Fans | 3.41% | 1.66x |
| Santa Cruz Trip Planners | 3.24% | 1.66x |
| New York Mets Fans | 3.20% | 1.65x |
| Boston Red Sox Fans | 2.96% | 1.61x |
| Cape Cod News Readers | 3.20% | 1.57x |
| Baseball Enthusiasts | 3.38% | 1.56x |
| Los Angeles Angels Fans | 3.23% | 1.54x |
| Milwaukee Brewers Fans | 2.95% | 1.51x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.19% | 9.66x |
| Lorna Jane | 0.79% | 8.41x |
| Uniqlo | 2.03% | 8.15x |
| Gap | 10.54% | 7.78x |
| Supreme | 0.34% | 7.69x |
| Levi Strauss | 1.60% | 7.45x |
| Intermix | 1.11% | 7.17x |
| Urban Outfitters | 6.40% | 7.11x |
| Zara | 3.20% | 7.09x |
| REI | 2.59% | 7.05x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 16.55x |
| Golf & Boats | 0.01% | 12.12x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.04% | 5.78x |
| Drawing & Animation | 0.06% | 4.07x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 3.89x |
| London Tourism | 0.10% | 3.75x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 3.31x |
| Korea Cluster | 0.23% | 2.85x |
| Brazil & Portugal News | 0.23% | 2.81x |
| Quinceanera Planning | 0.01% | 2.72x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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