Explore the Kumon Audience
Below you'll find more information about the Kumon audience, broken down in different categories based on their digital and physical behaviors. These are 240.9 thousand unique devices whose actions qualify for the Kumon audience.
INTERESTS
The Kumon audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Kumon audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 2.35% | 2.66x |
| New York Trip Planners | 2.83% | 2.66x |
| New York City Events Researchers | 2.68% | 2.65x |
| Executive Travelers | 0.25% | 2.33x |
| Big Box Store Jewelry Sale Shoppers | 0.43% | 2.24x |
| Ballet Enthusiasts | 2.32% | 2.15x |
| Sprint Customers | 0.04% | 1.99x |
| Retail Job Seekers | 2.93% | 1.94x |
| Investment Management Professionals | 1.05% | 1.93x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.25% | 1.92x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Interest attribute.
Index: A comparison of the Kumon audience to the internet population.
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APPAREL RETAILERS
The Kumon audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Kumon audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.04% | 7.55x |
| Everlane | 0.02% | 7.18x |
| Topshop | 0.05% | 6.91x |
| Uniqlo | 0.25% | 5.55x |
| Bonobos | 0.27% | 5.29x |
| Hugo Boss | 0.55% | 5.06x |
| Banana Republic | 0.67% | 4.85x |
| Ann Taylor | 0.30% | 4.83x |
| Zara | 0.44% | 4.74x |
| The North Face | 0.28% | 4.70x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Location attribute.
Index: A comparison of the Kumon audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Kumon audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.29% | 6.05x |
| Maps & Navigation | 0.11% | 5.49x |
| New York City Real Estate Research Cluster | 0.25% | 5.32x |
| New York City Family & Activity Cluster | 2.43% | 5.18x |
| Ireland Cluster | 0.14% | 4.58x |
| Legal Information Research Cluster | 0.14% | 4.02x |
| Poland Cluster | 0.11% | 3.92x |
| Data, Analytics & Coding | 0.11% | 3.87x |
| Arabic News | 0.11% | 3.71x |
| Canadian Universities | 0.03% | 3.62x |
Composition Percentage:
The overlap percentage between the Kumon audience and the Content Affinity attribute.
Index: A comparison of the Kumon audience to the internet population.
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DEMOGRAPHICS
The Kumon audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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