Dstillery Audiences

LA FITNESS

Audience Size: 253.2 Thousand Devices

Explore the LA Fitness Audience

Below you'll find more information about the LA Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 253.2 thousand unique devices whose actions qualify for the LA Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The LA Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LA Fitness audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.10% 2.13x
Los Angeles Trip Planners 2.75% 1.88x
Miami Trip Planners 2.18% 1.81x
Santa Monica Trip Planners 2.56% 1.77x
Colombia Trip Planners 2.84% 1.76x
Readers of South American Content 2.38% 1.73x
California Skiers and Snowboarders 2.30% 1.73x
Readers of Puerto Rican Content 2.13% 1.72x
Readers of Colombian Content 2.63% 1.72x
Fort Lauderdale Trip Planners 2.31% 1.72x
Composition Percentage: The overlap percentage between the LA Fitness audience and the Interest attribute.
Index: A comparison of the LA Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LA Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LA Fitness audience is Michael Kors.

Location Composition Index
Michael Kors 0.90% 7.59x
Free People 0.19% 5.74x
Lululemon 0.41% 5.60x
Club Monaco 0.55% 5.21x
REI 2.01% 4.32x
Brooks Brothers 1.98% 4.27x
Gymboree 1.18% 3.92x
LL Bean 0.18% 3.83x
J. Crew 1.60% 3.75x
Patagonia 0.22% 3.64x
Composition Percentage: The overlap percentage between the LA Fitness audience and the Location attribute.
Index: A comparison of the LA Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LA Fitness audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.80% 2.70x
LGBTQ Advocacy 1.13% 2.61x
Brazil & Portugal News 0.10% 2.56x
Los Angeles Tourism 1.33% 2.48x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 0.10% 2.38x
Cars, Travel & Food 0.10% 2.30x
Central & South American News 0.21% 2.28x
Weight Lifting Enthusiasts 0.75% 2.12x
Florida Local News Cluster 2.51% 2.11x
Southern California Cluster 0.19% 2.08x
Composition Percentage: The overlap percentage between the LA Fitness audience and the Content Affinity attribute.
Index: A comparison of the LA Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LA Fitness audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999