Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 78.3 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 8.53% | 3.99x |
| Cape Cod News Readers | 6.04% | 3.84x |
| Canoeing and Kayaking Enthusiasts | 6.56% | 3.63x |
| Vermont Trip Planners | 5.93% | 3.57x |
| New England Patriots Fans | 5.31% | 2.99x |
| Christmas Celebration Researchers | 5.93% | 2.70x |
| Movie Ticket Buyers | 4.16% | 2.60x |
| Boston Trip Planners | 3.85% | 2.56x |
| Coffee Lovers | 4.37% | 2.50x |
| Snow Removal Researchers | 4.37% | 2.46x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 3.98% | 47.14x |
| Ralph Lauren | 10.15% | 38.51x |
| Bonobos | 10.94% | 36.80x |
| The North Face | 12.13% | 32.52x |
| Patagonia | 5.81% | 25.52x |
| Madewell | 10.11% | 23.94x |
| Anthropologie | 5.27% | 23.54x |
| Lululemon | 19.80% | 22.94x |
| Eddie Bauer | 10.56% | 20.93x |
| Abercrombie & Fitch | 10.97% | 20.68x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 3.64% | 10.14x |
| New Hampshire News | 2.60% | 8.92x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.31% | 5.77x |
| New England Universities | 1.46% | 4.58x |
| Vermont Cluster | 0.62% | 4.18x |
| Weather Information | 0.31% | 4.14x |
| New Jersey Travel Location Cluster | 1.35% | 3.99x |
| Insurance Cluster | 0.52% | 3.90x |
| Decoration & Fabric | 0.09% | 3.67x |
| Boston Cluster | 9.37% | 3.52x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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