Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 43.9 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is Canoeing and Kayaking Enthusiasts.
| Interest | Composition | Index |
| Canoeing and Kayaking Enthusiasts | 5.66% | 4.72x |
| Vermont Trip Planners | 3.93% | 3.35x |
| New England Patriots Fans | 3.86% | 3.20x |
| Snow Removal Researchers | 2.69% | 2.65x |
| Canada Trip Planners | 2.35% | 2.45x |
| Christmas Celebration Researchers | 6.83% | 2.41x |
| Boston Trip Planners | 1.86% | 2.23x |
| UConn Huskies Fans | 1.93% | 2.23x |
| Boston Bruins Fans | 2.21% | 2.18x |
| Coffee Lovers | 2.28% | 2.13x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is The North Face.
| Location | Composition | Index |
| The North Face | 15.25% | 64.16x |
| Abercrombie & Fitch | 7.51% | 55.77x |
| J. Crew | 15.72% | 43.36x |
| Coach | 17.54% | 43.35x |
| Gymboree | 13.01% | 38.96x |
| Michael Kors | 5.09% | 36.35x |
| Zumiez | 7.30% | 30.99x |
| Lululemon | 6.71% | 21.58x |
| Zara | 3.55% | 21.58x |
| Brooks Brothers | 8.10% | 19.08x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Boston Cluster.
| Content Affinity | Composition | Index |
| Boston Cluster | 6.21% | 3.46x |
| Wisconsin Local Research Cluster | 1.52% | 3.27x |
| New England Universities | 1.17% | 2.97x |
| LGBTQ Advocacy | 1.10% | 2.41x |
| Nature & Wildlife | 0.90% | 2.26x |
| New York City Family & Activity Cluster | 1.10% | 2.19x |
| Connecticut News | 2.07% | 2.13x |
| Antiques & Auctions | 1.04% | 1.99x |
| Wisconsin Universities | 0.83% | 1.96x |
| Knitting & Crochet | 0.83% | 1.78x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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