Dstillery Audiences

LL BEAN

Audience Size: 80.6 Thousand Devices

Explore the LL Bean Audience

Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 80.6 thousand unique devices whose actions qualify for the LL Bean audience.

Dstillery Crafted Audiences

INTERESTS

The LL Bean audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LL Bean audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 4.82% 3.95x
New England Patriots Fans 4.38% 3.94x
Cape Cod News Readers 4.03% 3.77x
Boston Trip Planners 3.59% 3.60x
Boston Red Sox Fans 2.80% 3.19x
Rowing Enthusiasts 3.68% 2.83x
Yale University Fans 3.24% 2.68x
Snow Removal Researchers 2.54% 2.63x
Vermont Trip Planners 3.33% 2.54x
UConn Huskies Fans 2.19% 2.47x
Composition Percentage: The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LL Bean audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LL Bean audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 10.00% 70.63x
The North Face 17.22% 52.14x
Bonobos 3.83% 46.31x
Levi Strauss 5.98% 38.42x
Eddie Bauer 9.13% 38.39x
J. Crew 17.15% 35.34x
Abercrombie & Fitch 14.50% 30.46x
Patagonia 6.73% 30.42x
Madewell 8.57% 30.22x
Calvin Klein 3.66% 28.91x
Composition Percentage: The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LL Bean audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 7.01% 24.37x
New Hampshire News 1.31% 5.73x
New England & Ivy League Sports 1.31% 5.37x
New England Universities 2.19% 4.75x
Wisconsin Universities 1.75% 3.85x
Shopping Catalogs 0.53% 3.80x
Boston Cluster 8.24% 3.76x
Colorado Snow 0.88% 3.54x
Wisconsin Local Research Cluster 1.93% 3.30x
Beauty & Cosmetics 0.53% 3.18x
Composition Percentage: The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LL Bean audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male