Dstillery Audiences

LL BEAN

Audience Size: 22.3 Thousand Devices

Explore the LL Bean Audience

Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 22.3 thousand unique devices whose actions qualify for the LL Bean audience.

Dstillery Crafted Audiences

INTERESTS

The LL Bean audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LL Bean audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 3.16% 3.58x
Vermont Trip Planners 2.94% 2.74x
Christmas Celebration Researchers 7.07% 2.60x
New England Patriots Fans 2.61% 2.35x
Washington DC Trip Planners 3.05% 2.31x
Solitaire Players 1.52% 2.28x
Boston Red Sox Fans 1.63% 2.16x
Boston Bruins Fans 1.63% 1.98x
Boston Trip Planners 1.41% 1.84x
Knitting Enthusiasts 1.63% 1.71x
Composition Percentage: The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LL Bean audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LL Bean audience is The North Face.

Location Composition Index
The North Face 14.52% 56.23x
J. Crew 12.34% 28.92x
Gymboree 6.36% 21.15x
Brooks Brothers 7.09% 15.32x
Banana Republic 6.83% 13.35x
REI 5.17% 11.08x
Composition Percentage: The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LL Bean audience is Boston Cluster.

Content Affinity Composition Index
Boston Cluster 5.66% 3.49x
Cincinnati Cluster 1.31% 2.20x
Connecticut News 1.74% 2.06x
Baltimore Cluster 1.74% 1.82x
Kansas City News 1.20% 1.78x
Washington & Northern Virginia 1.20% 1.69x
Cleveland News 1.41% 1.68x
Assorted Topics #11780 (Boating, Entertainment, Gossip, Wellness) 0.87% 1.55x
Virginia News 1.41% 1.52x
Assorted Topics #11536 (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.98% 1.51x
Composition Percentage: The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.