Dstillery Audiences

LL BEAN

Audience Size: 62.6 Thousand Devices

Explore the LL Bean Audience

Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 62.6 thousand unique devices whose actions qualify for the LL Bean audience.

Dstillery Crafted Audiences

INTERESTS

The LL Bean audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LL Bean audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 7.02% 5.24x
New England Patriots Fans 4.77% 3.96x
Vermont Trip Planners 4.90% 3.72x
Boston Bruins Fans 3.77% 3.51x
Boston Trip Planners 2.98% 3.18x
UConn Huskies Fans 2.72% 2.91x
Snow Removal Researchers 2.85% 2.80x
Canada Trip Planners 2.85% 2.68x
Ski House Second Home Owners 2.38% 2.51x
Democrats 2.25% 2.49x
Composition Percentage: The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LL Bean audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LL Bean audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 14.04% 135.51x
The North Face 16.81% 53.01x
Eddie Bauer 7.97% 45.66x
Levi Strauss 5.26% 39.54x
J. Crew 18.75% 37.97x
Gymboree 13.81% 33.73x
Abercrombie & Fitch 12.57% 30.14x
Coach 23.35% 30.06x
Patagonia 3.98% 27.35x
Madewell 5.43% 26.62x
Composition Percentage: The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LL Bean audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 10.00% 35.27x
Vermont Cluster 1.13% 7.18x
New Hampshire News 1.32% 6.11x
Winter Sports & Gear 0.79% 4.86x
Rhode Island Cluster 0.73% 4.17x
Boston Cluster 7.48% 3.84x
New England & Ivy League Sports 0.86% 3.70x
Colorado Snow 0.86% 3.37x
Lighting & Power 0.33% 3.32x
Toronto Tourism 0.19% 3.17x
Composition Percentage: The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LL Bean audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male