Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 19 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 5.71% | 6.77x |
| Cape Cod News Readers | 6.67% | 4.34x |
| North East State Fair Visitors | 9.05% | 4.02x |
| Boston Bruins Fans | 5.71% | 3.18x |
| New York City Events Researchers | 3.81% | 2.97x |
| New England Patriots Fans | 5.71% | 2.93x |
| Professional Medical Journal Readers | 3.81% | 2.90x |
| NHL Fans | 5.24% | 2.89x |
| Northeastern Voters | 5.71% | 2.87x |
| Tennis Players | 4.76% | 2.81x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 5.78% | 102.75x |
| Free People | 8.20% | 49.09x |
| The North Face | 4.23% | 35.72x |
| Madewell | 5.78% | 35.48x |
| Lululemon | 8.89% | 31.25x |
| Eddie Bauer | 7.51% | 26.27x |
| Kate Spade | 5.61% | 24.69x |
| Michael Kors | 9.84% | 23.45x |
| Ralph Lauren | 3.80% | 22.14x |
| Anthropologie | 6.38% | 21.97x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 3.33% | 6.73x |
| New Hampshire News | 1.90% | 6.26x |
| Wisconsin Local Research Cluster | 4.76% | 5.98x |
| Wisconsin Universities | 4.29% | 5.35x |
| Travel Adventure | 1.43% | 4.05x |
| Routers, Switches & Networking | 0.95% | 3.91x |
| Wisconsin Travel & Tourism Cluster | 3.81% | 3.76x |
| Boston Cluster | 12.86% | 3.68x |
| Decoration & Fabric | 0.09% | 3.67x |
| Teaching Tools for Kids | 0.95% | 3.64x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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