Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 6.67% | 11.82x |
| Cape Cod News Readers | 8.10% | 7.30x |
| North East State Fair Visitors | 12.38% | 6.27x |
| New England Patriots Fans | 7.62% | 4.49x |
| Boston Bruins Fans | 6.19% | 4.40x |
| Boston Red Sox Fans | 6.67% | 4.22x |
| UConn Huskies Fans | 4.29% | 4.12x |
| Canoeing and Kayaking Enthusiasts | 7.62% | 4.02x |
| Pet Boarding and Sitter Researchers | 4.76% | 3.96x |
| Boston Trip Planners | 3.33% | 3.87x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 3.09% | 59.30x |
| Patagonia | 6.60% | 42.76x |
| Free People | 9.42% | 17.59x |
| The North Face | 5.28% | 15.17x |
| Lululemon | 13.32% | 14.09x |
| Madewell | 7.24% | 13.59x |
| Bonobos | 2.40% | 12.09x |
| Anthropologie | 9.28% | 10.51x |
| Eddie Bauer | 9.45% | 10.43x |
| Johnston and Murphy | 1.00% | 10.33x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 3.33% | 12.45x |
| New Hampshire News | 1.90% | 7.64x |
| Maine Cluster | 2.86% | 6.78x |
| Wisconsin Universities | 3.81% | 5.57x |
| Vegetarian Diet | 1.25% | 5.30x |
| Routers, Switches & Networking | 0.98% | 5.20x |
| Hudson Valley New York Media | 1.43% | 5.16x |
| Boston Cluster | 14.76% | 4.82x |
| Wisconsin Local Research Cluster | 2.86% | 4.38x |
| Decoration & Fabric | 0.09% | 3.67x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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