Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 14.7 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is Waterfront Vacationers.
| Interest | Composition | Index |
| Waterfront Vacationers | 17.33% | 12.66x |
| Canoeing and Kayaking Enthusiasts | 12.00% | 7.89x |
| Preppy Clothing Shoppers | 6.67% | 6.63x |
| Cape Cod News Readers | 5.87% | 6.20x |
| Boston Trip Planners | 5.07% | 5.42x |
| Vermont Trip Planners | 5.87% | 5.11x |
| Knitting Enthusiasts | 5.33% | 4.91x |
| Online Home Decor Shoppers | 1.07% | 4.59x |
| North East State Fair Visitors | 10.40% | 4.55x |
| School Closings Updates Readers | 2.40% | 4.45x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is The North Face.
| Location | Composition | Index |
| The North Face | 4.99% | 58.84x |
| Free People | 5.29% | 43.46x |
| Ralph Lauren | 4.31% | 43.26x |
| Madewell | 5.29% | 39.03x |
| Abercrombie & Fitch | 2.42% | 35.07x |
| Kate Spade | 3.93% | 30.98x |
| Patagonia | 4.08% | 30.37x |
| Levi Strauss | 2.12% | 29.71x |
| Lululemon | 7.71% | 28.12x |
| Michael Kors | 8.09% | 26.41x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 19.47% | 44.59x |
| New Hampshire News | 1.87% | 9.02x |
| Travel Adventure | 0.80% | 5.15x |
| Educational Publishing | 0.80% | 4.15x |
| Hunting | 0.60% | 3.95x |
| Mexico Cluster | 1.28% | 3.81x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.80% | 3.73x |
| Decoration & Fabric | 0.09% | 3.67x |
| Connecticut News | 2.67% | 3.55x |
| Computers & Accessories | 1.56% | 3.54x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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