Dstillery Audiences

LL BEAN

Audience Size: 43.9 Thousand Devices

Explore the LL Bean Audience

Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 43.9 thousand unique devices whose actions qualify for the LL Bean audience.

Dstillery Crafted Audiences

INTERESTS

The LL Bean audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LL Bean audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 5.66% 4.72x
Vermont Trip Planners 3.93% 3.35x
New England Patriots Fans 3.86% 3.20x
Snow Removal Researchers 2.69% 2.65x
Canada Trip Planners 2.35% 2.45x
Christmas Celebration Researchers 6.83% 2.41x
Boston Trip Planners 1.86% 2.23x
UConn Huskies Fans 1.93% 2.23x
Boston Bruins Fans 2.21% 2.18x
Coffee Lovers 2.28% 2.13x
Composition Percentage: The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LL Bean audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LL Bean audience is The North Face.

Location Composition Index
The North Face 15.25% 64.16x
Abercrombie & Fitch 7.51% 55.77x
J. Crew 15.72% 43.36x
Coach 17.54% 43.35x
Gymboree 13.01% 38.96x
Michael Kors 5.09% 36.35x
Zumiez 7.30% 30.99x
Lululemon 6.71% 21.58x
Zara 3.55% 21.58x
Brooks Brothers 8.10% 19.08x
Composition Percentage: The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LL Bean audience is Boston Cluster.

Content Affinity Composition Index
Boston Cluster 6.21% 3.46x
Wisconsin Local Research Cluster 1.52% 3.27x
New England Universities 1.17% 2.97x
LGBTQ Advocacy 1.10% 2.41x
Nature & Wildlife 0.90% 2.26x
New York City Family & Activity Cluster 1.10% 2.19x
Connecticut News 2.07% 2.13x
Antiques & Auctions 1.04% 1.99x
Wisconsin Universities 0.83% 1.96x
Knitting & Crochet 0.83% 1.78x
Composition Percentage: The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LL Bean audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female