Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 15.91% | 10.09x |
| North East State Fair Visitors | 15.91% | 7.30x |
| Home-Made Face Mask Researchers | 3.41% | 5.71x |
| Canada Trip Planners | 6.82% | 5.66x |
| Spa Goers | 12.50% | 5.62x |
| Rowing Enthusiasts | 10.23% | 5.51x |
| Christmas Celebration Researchers | 11.36% | 5.19x |
| Canoeing and Kayaking Enthusiasts | 10.23% | 5.03x |
| Major Airline Customers | 9.09% | 4.95x |
| New England Patriots Fans | 10.23% | 4.85x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 4.36% | 47.67x |
| The North Face | 4.64% | 26.70x |
| Coach | 7.75% | 19.49x |
| Brooks Brothers | 4.73% | 15.59x |
| Zara | 2.96% | 14.42x |
| Journeys | 15.38% | 14.00x |
| Abercrombie & Fitch | 0.62% | 12.13x |
| Urban Outfitters | 4.48% | 11.68x |
| Hollister | 5.17% | 11.17x |
| Club Monaco | 0.97% | 10.94x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 7.95% | 12.22x |
| Boston Cluster | 23.86% | 5.09x |
| MBA Education | 0.89% | 4.64x |
| Apartment Hunting | 5.68% | 4.58x |
| Wisconsin Local Research Cluster | 6.82% | 4.31x |
| Wisconsin Universities | 4.55% | 4.02x |
| Beer, Wine & Alcohol | 0.71% | 3.80x |
| Canada General Information Seeker Cluster | 1.87% | 3.69x |
| Decoration & Fabric | 0.09% | 3.67x |
| Wedding Planning | 2.27% | 3.38x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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