Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 90 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 4.87% | 3.27x |
| New England Patriots Fans | 4.65% | 3.24x |
| Canoeing and Kayaking Enthusiasts | 4.80% | 3.07x |
| Vermont Trip Planners | 5.24% | 3.03x |
| Boston Bruins Fans | 3.13% | 2.50x |
| UConn Huskies Fans | 3.05% | 2.44x |
| Boston Trip Planners | 3.27% | 2.43x |
| New York Rangers Fans | 3.20% | 2.31x |
| Canada Trip Planners | 3.27% | 2.25x |
| Christmas Celebration Researchers | 4.22% | 2.24x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 11.24% | 56.49x |
| The North Face | 16.22% | 47.19x |
| Bonobos | 8.04% | 46.92x |
| Calvin Klein | 3.66% | 33.28x |
| Eddie Bauer | 9.05% | 28.73x |
| Patagonia | 7.04% | 27.86x |
| J. Crew | 16.55% | 26.98x |
| Madewell | 9.20% | 25.65x |
| Levi Strauss | 5.23% | 25.63x |
| Abercrombie & Fitch | 14.82% | 25.55x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.08% | 80.03x |
| Sports - Skiing, Snowboarding | 0.09% | 59.02x |
| Handyman Tools | 0.03% | 28.97x |
| Environmental Conservation | 0.06% | 25.32x |
| Canadian Construction & Renovation Research Cluster | 0.06% | 25.12x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 23.70x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.07% | 22.05x |
| Mid-Atlantic Beaches | 0.43% | 20.95x |
| Barcode Site & App Users | 0.07% | 19.85x |
| ISPs & Local Services | 0.06% | 19.10x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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