Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 22.3 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is Canoeing and Kayaking Enthusiasts.
| Interest | Composition | Index |
| Canoeing and Kayaking Enthusiasts | 3.16% | 3.58x |
| Vermont Trip Planners | 2.94% | 2.74x |
| Christmas Celebration Researchers | 7.07% | 2.60x |
| New England Patriots Fans | 2.61% | 2.35x |
| Washington DC Trip Planners | 3.05% | 2.31x |
| Solitaire Players | 1.52% | 2.28x |
| Boston Red Sox Fans | 1.63% | 2.16x |
| Boston Bruins Fans | 1.63% | 1.98x |
| Boston Trip Planners | 1.41% | 1.84x |
| Knitting Enthusiasts | 1.63% | 1.71x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is The North Face.
| Location | Composition | Index |
| The North Face | 14.52% | 56.23x |
| J. Crew | 12.34% | 28.92x |
| Gymboree | 6.36% | 21.15x |
| Brooks Brothers | 7.09% | 15.32x |
| Banana Republic | 6.83% | 13.35x |
| REI | 5.17% | 11.08x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Boston Cluster.
| Content Affinity | Composition | Index |
| Boston Cluster | 5.66% | 3.49x |
| Cincinnati Cluster | 1.31% | 2.20x |
| Connecticut News | 1.74% | 2.06x |
| Baltimore Cluster | 1.74% | 1.82x |
| Kansas City News | 1.20% | 1.78x |
| Washington & Northern Virginia | 1.20% | 1.69x |
| Cleveland News | 1.41% | 1.68x |
| Assorted Topics #11780 (Boating, Entertainment, Gossip, Wellness) | 0.87% | 1.55x |
| Virginia News | 1.41% | 1.52x |
| Assorted Topics #11536 (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.98% | 1.51x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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