Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 13 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is Waterfront Vacationers.
| Interest | Composition | Index |
| Waterfront Vacationers | 24.41% | 20.27x |
| Cape Cod News Readers | 8.66% | 12.52x |
| Canoeing and Kayaking Enthusiasts | 23.62% | 10.28x |
| Preppy Clothing Shoppers | 14.96% | 9.83x |
| Boston Trip Planners | 11.02% | 9.82x |
| North East State Fair Visitors | 18.90% | 8.75x |
| Italian Food Enthusiasts | 3.15% | 7.68x |
| Modern Art Museum Researchers | 6.30% | 7.40x |
| Snowmobile Enthusiasts | 11.02% | 5.51x |
| Bird Watching Enthusiasts | 5.51% | 5.26x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is The North Face.
| Location | Composition | Index |
| The North Face | 3.70% | 62.33x |
| Kate Spade | 2.60% | 53.15x |
| Madewell | 5.75% | 50.21x |
| Abercrombie & Fitch | 3.94% | 47.96x |
| Free People | 4.09% | 46.92x |
| Levi Strauss | 4.80% | 41.86x |
| Ralph Lauren | 2.76% | 39.37x |
| Brooks Brothers | 3.46% | 38.98x |
| White House Black Market | 11.26% | 38.27x |
| Ann Taylor | 2.05% | 32.70x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 27.56% | 63.72x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 3.15% | 6.57x |
| Space & National Security | 0.78% | 5.22x |
| Boston Cluster | 10.24% | 5.07x |
| Movie Reviews | 2.36% | 5.05x |
| Hunting | 0.60% | 3.95x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.84% | 3.83x |
| Decoration & Fabric | 0.09% | 3.67x |
| Assorted Topics (Humor, Gossip, Viral Media) | 5.51% | 3.64x |
| Plants & Gardening | 3.94% | 3.47x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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