Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 48.1 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 8.16% | 5.69x |
| Credit Cards Rewards Researchers | 10.20% | 5.66x |
| Vermont Trip Planners | 8.16% | 5.63x |
| Hematologists | 7.48% | 5.62x |
| E-cycling Enthusiasts | 8.16% | 5.33x |
| North East State Fair Visitors | 10.20% | 5.32x |
| Indoor Cycling & Spinning Enthusiasts | 7.48% | 5.30x |
| Boston Celtics Fans | 8.16% | 4.50x |
| Canoeing and Kayaking Enthusiasts | 8.16% | 4.47x |
| Big East Fans | 8.16% | 4.42x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 3.22% | 62.47x |
| Madewell | 12.10% | 37.18x |
| Patagonia | 4.56% | 35.55x |
| Free People | 11.92% | 34.51x |
| Lululemon | 16.20% | 29.13x |
| Eddie Bauer | 10.98% | 28.81x |
| The North Face | 6.81% | 27.22x |
| Kate Spade | 10.36% | 27.21x |
| Michael Kors | 19.35% | 26.38x |
| White House Black Market | 25.23% | 25.54x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Music Education.
| Content Affinity | Composition | Index |
| Music Education | 0.89% | 5.62x |
| Wisconsin Local Research Cluster | 6.12% | 5.07x |
| MBA Education | 0.89% | 4.64x |
| New Jersey News Cluster | 8.16% | 4.39x |
| Humor & Entertainment - Comic Culture | 5.80% | 4.10x |
| Beer, Wine & Alcohol | 0.71% | 3.80x |
| Asia Travel | 4.08% | 3.79x |
| Home Decoration - Remodeling & Outdoors | 4.08% | 3.72x |
| Canada General Information Seeker Cluster | 1.87% | 3.69x |
| Decoration & Fabric | 0.09% | 3.67x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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