Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 13.47% | 5.76x |
| Vermont Trip Planners | 7.25% | 5.67x |
| Cape Cod News Readers | 8.29% | 4.65x |
| Canoeing and Kayaking Enthusiasts | 8.29% | 4.54x |
| New England Patriots Fans | 9.84% | 4.28x |
| Stay-at-Home Parents | 8.29% | 4.09x |
| School Closings Updates Readers | 3.63% | 4.08x |
| Canada Trip Planners | 5.18% | 3.65x |
| UConn Huskies Fans | 4.66% | 3.48x |
| Boston Bruins Fans | 6.22% | 3.22x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
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APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 4.64% | 79.48x |
| Free People | 6.75% | 47.13x |
| Bonobos | 2.60% | 44.56x |
| The North Face | 4.48% | 43.81x |
| Lululemon | 10.09% | 38.68x |
| Anthropologie | 9.19% | 36.87x |
| Madewell | 4.48% | 35.46x |
| Ralph Lauren | 4.88% | 28.66x |
| Eddie Bauer | 7.08% | 25.97x |
| White House Black Market | 15.95% | 25.55x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 7.77% | 12.64x |
| New Hampshire News | 3.63% | 8.83x |
| Homesteading | 1.04% | 3.74x |
| Decoration & Fabric | 0.09% | 3.67x |
| Wisconsin Local Research Cluster | 4.66% | 3.58x |
| Sewing, Embroidery & Fabrics | 1.04% | 3.57x |
| Quotes & Inspiration | 1.04% | 3.54x |
| Connecticut News | 7.77% | 3.52x |
| New York City Family & Activity Cluster | 3.11% | 3.50x |
| Yard Structures | 0.35% | 3.33x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
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DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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