Explore the LL Bean Audience
Below you'll find more information about the LL Bean audience, broken down in different categories based on their digital and physical behaviors. These are 80.6 thousand unique devices whose actions qualify for the LL Bean audience.
INTERESTS
The LL Bean audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LL Bean audience is Canoeing and Kayaking Enthusiasts.
| Interest | Composition | Index |
| Canoeing and Kayaking Enthusiasts | 4.82% | 3.95x |
| New England Patriots Fans | 4.38% | 3.94x |
| Cape Cod News Readers | 4.03% | 3.77x |
| Boston Trip Planners | 3.59% | 3.60x |
| Boston Red Sox Fans | 2.80% | 3.19x |
| Rowing Enthusiasts | 3.68% | 2.83x |
| Yale University Fans | 3.24% | 2.68x |
| Snow Removal Researchers | 2.54% | 2.63x |
| Vermont Trip Planners | 3.33% | 2.54x |
| UConn Huskies Fans | 2.19% | 2.47x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Interest attribute.
Index: A comparison of the LL Bean audience to the internet population.
Curious about what else the LL Bean audience is interested in?
Sign Up
APPAREL RETAILERS
The LL Bean audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LL Bean audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 10.00% | 70.63x |
| The North Face | 17.22% | 52.14x |
| Bonobos | 3.83% | 46.31x |
| Levi Strauss | 5.98% | 38.42x |
| Eddie Bauer | 9.13% | 38.39x |
| J. Crew | 17.15% | 35.34x |
| Abercrombie & Fitch | 14.50% | 30.46x |
| Patagonia | 6.73% | 30.42x |
| Madewell | 8.57% | 30.22x |
| Calvin Klein | 3.66% | 28.91x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Location attribute.
Index: A comparison of the LL Bean audience to the internet population.
Want to find more of the LL Bean audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LL Bean audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 7.01% | 24.37x |
| New Hampshire News | 1.31% | 5.73x |
| New England & Ivy League Sports | 1.31% | 5.37x |
| New England Universities | 2.19% | 4.75x |
| Wisconsin Universities | 1.75% | 3.85x |
| Shopping Catalogs | 0.53% | 3.80x |
| Boston Cluster | 8.24% | 3.76x |
| Colorado Snow | 0.88% | 3.54x |
| Wisconsin Local Research Cluster | 1.93% | 3.30x |
| Beauty & Cosmetics | 0.53% | 3.18x |
Composition Percentage:
The overlap percentage between the LL Bean audience and the Content Affinity attribute.
Index: A comparison of the LL Bean audience to the internet population.
Want to see more of the Content Affinities the LL Bean audience visits?
Sign Up
DEMOGRAPHICS
The LL Bean audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the LL Bean audience?
Sign Up