Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 569.9 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.20% | 2.96x |
| New York Trip Planners | 3.87% | 2.71x |
| Ballet Enthusiasts | 3.67% | 2.62x |
| Last Minute Travelers | 2.96% | 2.26x |
| Broadway Fans | 2.59% | 2.22x |
| Home Interior Design Enthusiasts | 2.85% | 2.18x |
| Online Grocery Shoppers | 6.13% | 2.17x |
| Restaurant Menu Researchers | 2.75% | 2.14x |
| Men's Shoe Shoppers | 2.95% | 2.14x |
| Real Estate Decision Makers | 6.07% | 2.13x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Curious about what else the LOFT audience is interested in?
Sign Up
APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Madewell.
| Location | Composition | Index |
| Madewell | 7.71% | 37.81x |
| Intermix | 3.40% | 33.70x |
| Michael Kors | 7.75% | 30.37x |
| Club Monaco | 3.58% | 30.30x |
| Express | 9.99% | 29.39x |
| Everlane | 0.32% | 29.17x |
| Zara | 8.29% | 26.41x |
| Eddie Bauer | 4.59% | 26.31x |
| Chicos | 14.00% | 25.15x |
| H&M | 11.97% | 24.33x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Want to find more of the LOFT audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.73% | 4.37x |
| NYC Tourist Attractions | 2.78% | 4.27x |
| Institutional Investing | 0.28% | 4.11x |
| New York City Education & News Cluster | 1.89% | 4.02x |
| General Interest | 0.04% | 3.71x |
| Turkey & Iran Cluster | 0.07% | 3.26x |
| Greece Cluster | 0.05% | 3.20x |
| Mysticism | 0.04% | 3.05x |
| Retail Industry News | 0.15% | 2.90x |
| Real Estate Cluster | 0.20% | 2.82x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Want to see more of the Content Affinities the LOFT audience visits?
Sign Up
DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the LOFT audience?
Sign Up