Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.04x |
| Ballet Enthusiasts | 3.95% | 1.99x |
| New York City Events Researchers | 3.76% | 1.99x |
| Real Estate Decision Makers | 3.97% | 1.91x |
| Online Grocery Shoppers | 4.25% | 1.91x |
| New York Trip Planners | 3.81% | 1.82x |
| Restaurant Menu Researchers | 3.01% | 1.79x |
| Last Minute Travelers | 3.46% | 1.70x |
| Major Airline Customers | 3.23% | 1.68x |
| SEO Specialists | 3.15% | 1.64x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Curious about what else the LOFT audience is interested in?
Sign Up
APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 11.41% | 23.93x |
| Intermix | 3.81% | 23.31x |
| Topshop | 2.02% | 23.28x |
| Madewell | 9.85% | 21.96x |
| White House Black Market | 27.55% | 20.27x |
| Zara | 8.65% | 18.44x |
| Michael Kors | 18.72% | 18.18x |
| Chicos | 20.10% | 17.79x |
| Anthropologie | 4.76% | 17.66x |
| Kate Spade | 9.98% | 17.62x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Want to find more of the LOFT audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.02% | 3.69x |
| Institutional Investing | 0.22% | 3.41x |
| Alternative Streaming Services | 0.04% | 3.41x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 3.14x |
| Office Furniture Design | 0.07% | 2.87x |
| Poland Cluster | 0.13% | 2.83x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 2.78x |
| New York City Real Estate Research Cluster | 1.15% | 2.77x |
| NYC Tourist Attractions | 1.46% | 2.71x |
| Mysticism | 0.03% | 2.63x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Want to see more of the Content Affinities the LOFT audience visits?
Sign Up
DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the LOFT audience?
Sign Up