Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 800 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 4.61% | 2.88x |
| New York City Events Researchers | 4.01% | 2.79x |
| Ballet Enthusiasts | 3.78% | 2.66x |
| Real Estate Decision Makers | 4.77% | 2.52x |
| New York Trip Planners | 4.07% | 2.47x |
| Venture Capitalists | 2.88% | 2.41x |
| Restaurant Menu Researchers | 2.83% | 2.27x |
| Broadway Fans | 2.77% | 2.26x |
| Men's Shoe Shoppers | 3.24% | 2.15x |
| Luxury Retail Researchers | 2.88% | 2.13x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Madewell.
| Location | Composition | Index |
| Madewell | 7.79% | 27.47x |
| Intermix | 3.17% | 26.02x |
| Everlane | 0.37% | 25.40x |
| Club Monaco | 3.24% | 24.95x |
| Express | 9.50% | 22.71x |
| Michael Kors | 7.37% | 22.58x |
| Topshop | 0.47% | 21.95x |
| Chicos | 14.11% | 21.10x |
| Eddie Bauer | 4.95% | 20.79x |
| Zara | 7.74% | 20.37x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.11% | 4.48x |
| London Tourism | 0.08% | 4.37x |
| Philanthropy - Nonprofits | 0.20% | 4.08x |
| NYC Tourist Attractions | 2.88% | 4.00x |
| Institutional Investing | 0.34% | 3.94x |
| New York City Education & News Cluster | 1.72% | 3.54x |
| Marketing Professionals | 0.81% | 3.27x |
| Retail Industry News | 0.21% | 3.22x |
| Greece Cluster | 0.05% | 3.01x |
| Real Estate Cluster | 0.24% | 2.90x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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