Dstillery Audiences

LOFT

Audience Size: 79.9 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 79.9 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.52% 3.09x
T-Mobile Customers 0.14% 2.85x
Winter Apparel Shoppers 4.40% 2.79x
Trendy Shoe Shoppers 3.23% 2.77x
Curly Hair Care Shoppers 3.81% 2.76x
Commercial Contractors & Designers 3.81% 2.65x
Nintendo Enthusiasts 5.57% 2.64x
Western Canada Skiers and Snowboarders 4.11% 2.61x
Streaming Video Fans 4.69% 2.60x
Video Gamers 4.69% 2.60x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.

Location Composition Index
Ann Taylor 5.58% 40.49x
Lorna Jane 0.87% 36.92x
White House Black Market 30.04% 35.87x
Madewell 5.94% 34.06x
Intermix 0.76% 33.53x
Hugo Boss 5.51% 29.14x
Club Monaco 1.37% 28.80x
Banana Republic 20.73% 27.51x
Chicos 21.41% 27.21x
Zara 3.09% 27.17x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Online Ticket Buyers.

Content Affinity Composition Index
Online Ticket Buyers 0.71% 6.74x
Power Tools 0.53% 5.94x
Scrapbooking & Home Art Projects 0.88% 5.40x
Philippines News 0.88% 5.21x
Anime 0.88% 4.43x
Luxury Sneakers 1.76% 4.42x
Motorsport Equipment 0.88% 4.40x
Australia & New Zealand Media 0.50% 3.83x
Arthritis & Bones 0.17% 3.79x
Motorcycle Racing Researchers 0.16% 3.59x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female