Dstillery Audiences

LOFT

Audience Size: 1.3 Million Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.04x
Ballet Enthusiasts 3.95% 1.99x
New York City Events Researchers 3.76% 1.99x
Real Estate Decision Makers 3.97% 1.91x
Online Grocery Shoppers 4.25% 1.91x
New York Trip Planners 3.81% 1.82x
Restaurant Menu Researchers 3.01% 1.79x
Last Minute Travelers 3.46% 1.70x
Major Airline Customers 3.23% 1.68x
SEO Specialists 3.15% 1.64x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.

Location Composition Index
Ann Taylor 11.41% 23.93x
Intermix 3.81% 23.31x
Topshop 2.02% 23.28x
Madewell 9.85% 21.96x
White House Black Market 27.55% 20.27x
Zara 8.65% 18.44x
Michael Kors 18.72% 18.18x
Chicos 20.10% 17.79x
Anthropologie 4.76% 17.66x
Kate Spade 9.98% 17.62x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.02% 3.69x
Institutional Investing 0.22% 3.41x
Alternative Streaming Services 0.04% 3.41x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 3.14x
Office Furniture Design 0.07% 2.87x
Poland Cluster 0.13% 2.83x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 2.78x
New York City Real Estate Research Cluster 1.15% 2.77x
NYC Tourist Attractions 1.46% 2.71x
Mysticism 0.03% 2.63x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male