Dstillery Audiences

LOFT

Audience Size: 197.6 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 197.6 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.85x
Family Halloween Party Planners 6.25% 2.65x
Retirement Planning Amid Covid-19 0.18% 2.54x
Florida County and Local Fair Visitors 6.25% 2.47x
Key West Florida Trip Planners 6.25% 2.34x
New York City Events Researchers 2.52% 2.11x
Medicare Provider Researchers 3.12% 1.98x
Readers of El Salvadoran Content 3.12% 1.97x
Thanksgiving Entertaining Researchers 3.12% 1.96x
Luxury Womens Brands Shoppers 3.69% 1.93x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is White House Black Market.

Location Composition Index
White House Black Market 23.23% 38.34x
Michael Kors 16.16% 34.62x
Anthropologie 8.59% 32.19x
Kate Spade 9.09% 31.35x
Chicos 20.71% 30.52x
Talbots 10.61% 29.26x
Victoria's Secret 32.32% 27.59x
Banana Republic 19.19% 26.48x
Coach 10.61% 26.32x
Topshop 0.51% 25.96x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 0.45% 6.11x
Action Sports 0.26% 5.54x
Poland Cluster 0.27% 5.45x
Florida Local News Cluster 9.38% 4.70x
Watches Retail 0.36% 4.10x
Hobby Vehicles 0.27% 3.99x
Discount Travel 12.50% 3.85x
Sports News - Team Specific 12.50% 3.65x
Georgia Cluster 6.25% 3.63x
Internet Service Provider Sites 0.18% 3.62x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male