Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 216.5 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.14% | 2.85x |
| Sunglasses Shoppers | 0.98% | 2.17x |
| AT&T Wireless Customers | 0.07% | 1.92x |
| French Language Learners | 4.58% | 1.88x |
| Luxury Retail Researchers | 2.06% | 1.86x |
| Preppy Clothing Shoppers | 3.92% | 1.85x |
| College Aspirants | 4.30% | 1.83x |
| Readers of Italian Content | 3.13% | 1.78x |
| Charitable Donors | 3.60% | 1.77x |
| Masters in Management Researchers | 4.34% | 1.75x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 4.12% | 36.63x |
| Lorna Jane | 1.36% | 35.96x |
| White House Black Market | 25.49% | 35.64x |
| Chicos | 19.93% | 28.01x |
| Madewell | 4.52% | 27.76x |
| Abercrombie & Fitch | 1.07% | 25.55x |
| Victoria's Secret | 28.98% | 25.22x |
| Hollister | 11.69% | 24.59x |
| Michael Kors | 10.18% | 24.28x |
| Gymboree | 13.15% | 24.00x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Aid Groups.
| Content Affinity | Composition | Index |
| Aid Groups | 0.19% | 4.85x |
| Poland Cluster | 0.19% | 4.73x |
| New England & Ivy League Sports | 0.19% | 4.40x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.23% | 4.23x |
| Arabic News | 0.09% | 3.49x |
| Beer, Wine & Alcohol | 0.23% | 3.39x |
| Shopping Catalogs | 0.18% | 3.37x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.23% | 3.28x |
| Paleo & Keto Diet Enthusiasts | 0.09% | 3.25x |
| Bags & Luggage | 0.14% | 3.18x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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