Dstillery Audiences

LOFT

Audience Size: 1.2 Million Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.10% 2.86x
New York City Events Researchers 3.46% 1.90x
Real Estate Decision Makers 3.12% 1.84x
E-cycling Enthusiasts 3.81% 1.82x
Ballet Enthusiasts 3.57% 1.81x
Online Grocery Shoppers 3.82% 1.81x
United Arab Emirates Trip Planners 3.05% 1.77x
New York Trip Planners 3.31% 1.74x
New York Mets Fans 3.03% 1.68x
New York Knicks Fans 3.36% 1.66x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.

Location Composition Index
Ann Taylor 9.60% 23.62x
Topshop 1.60% 22.59x
White House Black Market 29.36% 21.86x
Intermix 2.75% 20.27x
Madewell 8.41% 19.85x
Abercrombie & Fitch 4.28% 19.06x
Chicos 20.73% 18.72x
Michael Kors 19.39% 18.35x
Everlane 0.40% 18.01x
Lorna Jane 1.62% 17.91x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.04% 5.03x
Canada Tax and Finance Research Cluster 0.03% 3.50x
Internet Service Provider Sites 0.17% 3.10x
Virginia Athletics 0.07% 2.91x
Serbia & Albania Cluster 0.08% 2.79x
Scuba Diving 0.03% 2.76x
NYC Tourist Attractions 1.29% 2.70x
New York City Education & News Cluster 0.88% 2.67x
Computer Printers 0.03% 2.57x
Higher-End Fashion Brands 0.06% 2.52x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male