Dstillery Audiences

LOFT

Audience Size: 569.9 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 569.9 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.20% 2.96x
New York Trip Planners 3.87% 2.71x
Ballet Enthusiasts 3.67% 2.62x
Last Minute Travelers 2.96% 2.26x
Broadway Fans 2.59% 2.22x
Home Interior Design Enthusiasts 2.85% 2.18x
Online Grocery Shoppers 6.13% 2.17x
Restaurant Menu Researchers 2.75% 2.14x
Men's Shoe Shoppers 2.95% 2.14x
Real Estate Decision Makers 6.07% 2.13x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Madewell.

Location Composition Index
Madewell 7.71% 37.81x
Intermix 3.40% 33.70x
Michael Kors 7.75% 30.37x
Club Monaco 3.58% 30.30x
Express 9.99% 29.39x
Everlane 0.32% 29.17x
Zara 8.29% 26.41x
Eddie Bauer 4.59% 26.31x
Chicos 14.00% 25.15x
H&M 11.97% 24.33x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.73% 4.37x
NYC Tourist Attractions 2.78% 4.27x
Institutional Investing 0.28% 4.11x
New York City Education & News Cluster 1.89% 4.02x
General Interest 0.04% 3.71x
Turkey & Iran Cluster 0.07% 3.26x
Greece Cluster 0.05% 3.20x
Mysticism 0.04% 3.05x
Retail Industry News 0.15% 2.90x
Real Estate Cluster 0.20% 2.82x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male