Dstillery Audiences

LOFT

Audience Size: 1.2 Million Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.04x
New York City Events Researchers 3.75% 1.59x
Online Grocery Shoppers 4.01% 1.58x
Burger Enthusiast 0.90% 1.47x
Real Estate Decision Makers 3.55% 1.46x
Ballet Enthusiasts 3.56% 1.46x
New York Trip Planners 3.64% 1.43x
Men's Shoe Shoppers 3.26% 1.36x
Preppy Clothing Shoppers 3.29% 1.36x
Restaurant Menu Researchers 2.73% 1.35x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.

Location Composition Index
Ann Taylor 10.87% 24.82x
Intermix 3.84% 23.95x
Topshop 1.92% 22.93x
Madewell 9.85% 22.87x
White House Black Market 25.20% 19.79x
Michael Kors 16.25% 18.81x
Zara 8.06% 18.57x
Chicos 18.68% 18.09x
Kate Spade 8.78% 17.96x
Carhartt 1.69% 16.99x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Liberal Views on LGBTQ Rights and Pro-Choice.

Content Affinity Composition Index
Liberal Views on LGBTQ Rights and Pro-Choice 0.09% 3.52x
Office Furniture Design 0.09% 3.00x
London Tourism 0.03% 2.97x
Apartment & Community Real Estate Researchers 0.07% 2.80x
Italy Cluster 0.03% 2.79x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 2.76x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.71x
London Tourism & Events 0.04% 2.58x
Upstate New York State Athletics 0.03% 2.50x
Local & Travel England - East Midlands 0.03% 2.15x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male