Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 248.9 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.46% | 1.82x |
| Preppy Clothing Shoppers | 2.17% | 1.77x |
| Executive Travelers | 1.80% | 1.75x |
| Luxury Retail Researchers | 1.77% | 1.74x |
| Men's Shoe Shoppers | 1.73% | 1.73x |
| Online Grocery Shoppers | 4.48% | 1.72x |
| Sightseeing Travelers | 2.15% | 1.71x |
| Investment Banking Professionals | 1.76% | 1.69x |
| Real Estate Decision Makers | 3.79% | 1.69x |
| Broadway Fans | 1.65% | 1.68x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 7.99% | 71.41x |
| Madewell | 6.66% | 70.32x |
| Intermix | 3.12% | 59.18x |
| Michael Kors | 7.29% | 52.05x |
| Express | 8.71% | 46.78x |
| H&M | 10.30% | 42.42x |
| Chicos | 13.56% | 41.71x |
| Eddie Bauer | 3.91% | 41.38x |
| Charlotte Russe | 6.44% | 40.82x |
| Zara | 6.54% | 39.77x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Bags & Luggage.
| Content Affinity | Composition | Index |
| Bags & Luggage | 0.28% | 2.48x |
| NYC Tourist Attractions | 1.48% | 2.43x |
| Washington & Northern Virginia | 1.72% | 2.32x |
| North Carolina | 1.18% | 2.32x |
| Men's Dress Shirt Shopping | 0.24% | 2.23x |
| New York City Real Estate Research Cluster | 0.71% | 2.22x |
| Real Estate Cluster | 0.13% | 2.13x |
| New York City Education & News Cluster | 0.92% | 2.11x |
| Grocery & Food Service | 0.22% | 2.09x |
| LGBTQ Advocacy | 0.88% | 2.02x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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