Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.10% | 2.86x |
| New York City Events Researchers | 3.46% | 1.90x |
| Real Estate Decision Makers | 3.12% | 1.84x |
| E-cycling Enthusiasts | 3.81% | 1.82x |
| Ballet Enthusiasts | 3.57% | 1.81x |
| Online Grocery Shoppers | 3.82% | 1.81x |
| United Arab Emirates Trip Planners | 3.05% | 1.77x |
| New York Trip Planners | 3.31% | 1.74x |
| New York Mets Fans | 3.03% | 1.68x |
| New York Knicks Fans | 3.36% | 1.66x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 9.60% | 23.62x |
| Topshop | 1.60% | 22.59x |
| White House Black Market | 29.36% | 21.86x |
| Intermix | 2.75% | 20.27x |
| Madewell | 8.41% | 19.85x |
| Abercrombie & Fitch | 4.28% | 19.06x |
| Chicos | 20.73% | 18.72x |
| Michael Kors | 19.39% | 18.35x |
| Everlane | 0.40% | 18.01x |
| Lorna Jane | 1.62% | 17.91x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.04% | 5.03x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.50x |
| Internet Service Provider Sites | 0.17% | 3.10x |
| Virginia Athletics | 0.07% | 2.91x |
| Serbia & Albania Cluster | 0.08% | 2.79x |
| Scuba Diving | 0.03% | 2.76x |
| NYC Tourist Attractions | 1.29% | 2.70x |
| New York City Education & News Cluster | 0.88% | 2.67x |
| Computer Printers | 0.03% | 2.57x |
| Higher-End Fashion Brands | 0.06% | 2.52x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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