Dstillery Audiences

LOFT

Audience Size: 1.3 Million Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.77% 1.73x
Ballet Enthusiasts 3.95% 1.70x
New York Trip Planners 3.83% 1.68x
Real Estate Decision Makers 3.84% 1.64x
Sightseeing Travelers 3.47% 1.52x
Major Airline Customers 3.40% 1.51x
Retail Job Seekers 3.71% 1.50x
Spain Trip Planners 3.04% 1.50x
Online Grocery Shoppers 3.56% 1.49x
Men's Shoe Shoppers 3.65% 1.48x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.

Location Composition Index
Ann Taylor 10.87% 23.14x
Topshop 1.86% 22.53x
Intermix 3.59% 22.31x
White House Black Market 29.53% 20.77x
Madewell 9.71% 20.29x
Zara 9.13% 18.08x
Abercrombie & Fitch 6.38% 18.02x
Chicos 20.89% 18.00x
Anthropologie 8.17% 17.53x
Michael Kors 20.13% 17.47x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.03% 3.08x
Computer Printers 0.04% 2.99x
Electronic Document Assembly 0.05% 2.87x
Law School Research Cluster 0.04% 2.79x
Holistic Medicine 0.06% 2.69x
Alternative Streaming Services 0.03% 2.61x
Serbia & Albania Cluster 0.07% 2.55x
Instagram Management 0.03% 2.53x
Bulgaria Cluster 0.02% 2.47x
New York City Education & News Cluster 0.87% 2.47x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male