Dstillery Audiences

LOFT

Audience Size: 143.6 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 143.6 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.85x
Canada Trip Planners 3.45% 2.31x
Real Estate Decision Makers 4.10% 2.22x
Thrift Store Shoppers 3.88% 2.10x
Venture Capitalists 3.24% 2.03x
School Closings Updates Readers 1.87% 2.02x
Luxury Retail Researchers 3.09% 2.01x
Women’s Fashion Blogs Readers 3.59% 1.98x
Crypto Market Investors 3.81% 1.97x
Home Interior Design Enthusiasts 3.16% 1.96x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.17% 56.39x
Ann Taylor 4.78% 46.44x
White House Black Market 26.46% 39.67x
Abercrombie & Fitch 1.60% 34.91x
Madewell 4.62% 34.27x
Lorna Jane 0.73% 33.55x
Chicos 22.56% 31.21x
Intermix 0.71% 30.25x
Zara 2.76% 30.07x
Club Monaco 1.04% 29.83x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 0.22% 5.48x
Watches Retail 0.36% 5.42x
Parenting Blogs 0.36% 4.34x
Corporate Employment Pages 0.22% 4.05x
Nursing 0.22% 3.91x
US Soccer 0.17% 3.88x
Pakistan Cluster 0.29% 3.86x
NYC Tourist Attractions 0.58% 3.67x
Perfume, Makeup & Cosmetics 0.14% 3.56x
Electrical Engineering 0.18% 3.44x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female