Dstillery Audiences

LOFT

Audience Size: 958.8 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 958.8 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 5.15x
Countdown to the Beach Travelers 0.02% 2.04x
New York City Events Researchers 3.54% 1.93x
Ballet Enthusiasts 3.28% 1.75x
Real Estate Decision Makers 3.10% 1.72x
New York Trip Planners 3.65% 1.68x
Online Grocery Shoppers 3.22% 1.66x
Broadway Fans 2.66% 1.63x
Cape Cod News Readers 2.33% 1.60x
New York Rangers Fans 2.16% 1.59x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Madewell.

Location Composition Index
Madewell 8.94% 24.94x
Topshop 1.08% 23.82x
Intermix 2.93% 22.19x
Everlane 0.38% 21.14x
Michael Kors 9.92% 20.05x
White House Black Market 13.34% 19.69x
Club Monaco 3.43% 19.50x
Ann Taylor 9.05% 19.32x
Chicos 15.31% 19.01x
Express 13.30% 18.82x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 13.59x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 7.07x
Saskatchewan Media & Retail Cluster 0.02% 5.10x
Quebec Hunting & Outdoors Cluster 0.01% 3.46x
Environmental Conservation 0.02% 3.38x
Survey Websites 0.01% 3.01x
Franchising 0.07% 2.79x
Quebec Real Estate 0.02% 2.79x
Home Office Products 0.06% 2.51x
Germany Cluster 0.03% 2.49x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male