Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 363.4 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.14% | 2.85x |
| Caribbean Destination Reopening Researchers | 1.62% | 2.46x |
| Quarantine Planners | 1.24% | 2.28x |
| Fast Fashion Shoppers | 3.23% | 2.27x |
| Sunglasses Shoppers | 0.98% | 2.17x |
| Real Estate Decision Makers | 2.67% | 2.11x |
| School Closings Updates Readers | 0.87% | 2.07x |
| San Francisco Activities Researchers | 1.55% | 2.03x |
| San Diego Events Researchers | 1.55% | 2.03x |
| Budget Small Business Researchers | 2.36% | 2.01x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.02% | 11.93x |
| White House Black Market | 32.34% | 11.53x |
| Ann Taylor | 5.67% | 11.39x |
| Chicos | 26.44% | 9.75x |
| Madewell | 6.79% | 9.27x |
| Anthropologie | 10.07% | 8.73x |
| Club Monaco | 1.49% | 8.70x |
| Abercrombie & Fitch | 1.63% | 8.51x |
| Banana Republic | 21.32% | 8.23x |
| Jos A. Bank Clothiers | 17.77% | 8.17x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.25% | 7.78x |
| Smart Travel | 0.17% | 5.81x |
| Legal Information Research Cluster | 0.31% | 4.55x |
| School Curriculum | 0.25% | 4.40x |
| Historical Information - Museums & Libraries | 0.17% | 4.26x |
| Parenting & Children's Activities | 0.08% | 3.80x |
| Spam Call Number Searchers | 0.08% | 3.76x |
| South Africa News Cluster | 0.12% | 3.62x |
| Data, Analytics & Coding | 0.19% | 3.32x |
| Spanish Lifestyle & Health | 0.12% | 3.30x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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