Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.04x |
| New York City Events Researchers | 3.75% | 1.59x |
| Online Grocery Shoppers | 4.01% | 1.58x |
| Burger Enthusiast | 0.90% | 1.47x |
| Real Estate Decision Makers | 3.55% | 1.46x |
| Ballet Enthusiasts | 3.56% | 1.46x |
| New York Trip Planners | 3.64% | 1.43x |
| Men's Shoe Shoppers | 3.26% | 1.36x |
| Preppy Clothing Shoppers | 3.29% | 1.36x |
| Restaurant Menu Researchers | 2.73% | 1.35x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 10.87% | 24.82x |
| Intermix | 3.84% | 23.95x |
| Topshop | 1.92% | 22.93x |
| Madewell | 9.85% | 22.87x |
| White House Black Market | 25.20% | 19.79x |
| Michael Kors | 16.25% | 18.81x |
| Zara | 8.06% | 18.57x |
| Chicos | 18.68% | 18.09x |
| Kate Spade | 8.78% | 17.96x |
| Carhartt | 1.69% | 16.99x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Liberal Views on LGBTQ Rights and Pro-Choice.
| Content Affinity | Composition | Index |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.09% | 3.52x |
| Office Furniture Design | 0.09% | 3.00x |
| London Tourism | 0.03% | 2.97x |
| Apartment & Community Real Estate Researchers | 0.07% | 2.80x |
| Italy Cluster | 0.03% | 2.79x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 2.76x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.71x |
| London Tourism & Events | 0.04% | 2.58x |
| Upstate New York State Athletics | 0.03% | 2.50x |
| Local & Travel England - East Midlands | 0.03% | 2.15x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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