Dstillery Audiences

LOFT

Audience Size: 363.4 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 363.4 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.85x
Caribbean Destination Reopening Researchers 1.62% 2.46x
Quarantine Planners 1.24% 2.28x
Fast Fashion Shoppers 3.23% 2.27x
Sunglasses Shoppers 0.98% 2.17x
Real Estate Decision Makers 2.67% 2.11x
School Closings Updates Readers 0.87% 2.07x
San Francisco Activities Researchers 1.55% 2.03x
San Diego Events Researchers 1.55% 2.03x
Budget Small Business Researchers 2.36% 2.01x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.02% 11.93x
White House Black Market 32.34% 11.53x
Ann Taylor 5.67% 11.39x
Chicos 26.44% 9.75x
Madewell 6.79% 9.27x
Anthropologie 10.07% 8.73x
Club Monaco 1.49% 8.70x
Abercrombie & Fitch 1.63% 8.51x
Banana Republic 21.32% 8.23x
Jos A. Bank Clothiers 17.77% 8.17x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Poland Cluster.

Content Affinity Composition Index
Poland Cluster 0.25% 7.78x
Smart Travel 0.17% 5.81x
Legal Information Research Cluster 0.31% 4.55x
School Curriculum 0.25% 4.40x
Historical Information - Museums & Libraries 0.17% 4.26x
Parenting & Children's Activities 0.08% 3.80x
Spam Call Number Searchers 0.08% 3.76x
South Africa News Cluster 0.12% 3.62x
Data, Analytics & Coding 0.19% 3.32x
Spanish Lifestyle & Health 0.12% 3.30x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female