Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 197.6 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.14% | 2.85x |
| Family Halloween Party Planners | 6.25% | 2.65x |
| Retirement Planning Amid Covid-19 | 0.18% | 2.54x |
| Florida County and Local Fair Visitors | 6.25% | 2.47x |
| Key West Florida Trip Planners | 6.25% | 2.34x |
| New York City Events Researchers | 2.52% | 2.11x |
| Medicare Provider Researchers | 3.12% | 1.98x |
| Readers of El Salvadoran Content | 3.12% | 1.97x |
| Thanksgiving Entertaining Researchers | 3.12% | 1.96x |
| Luxury Womens Brands Shoppers | 3.69% | 1.93x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Curious about what else the LOFT audience is interested in?
Sign Up
APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 23.23% | 38.34x |
| Michael Kors | 16.16% | 34.62x |
| Anthropologie | 8.59% | 32.19x |
| Kate Spade | 9.09% | 31.35x |
| Chicos | 20.71% | 30.52x |
| Talbots | 10.61% | 29.26x |
| Victoria's Secret | 32.32% | 27.59x |
| Banana Republic | 19.19% | 26.48x |
| Coach | 10.61% | 26.32x |
| Topshop | 0.51% | 25.96x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Want to find more of the LOFT audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Mobile Industry Information.
| Content Affinity | Composition | Index |
| Mobile Industry Information | 0.45% | 6.11x |
| Action Sports | 0.26% | 5.54x |
| Poland Cluster | 0.27% | 5.45x |
| Florida Local News Cluster | 9.38% | 4.70x |
| Watches Retail | 0.36% | 4.10x |
| Hobby Vehicles | 0.27% | 3.99x |
| Discount Travel | 12.50% | 3.85x |
| Sports News - Team Specific | 12.50% | 3.65x |
| Georgia Cluster | 6.25% | 3.63x |
| Internet Service Provider Sites | 0.18% | 3.62x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Want to see more of the Content Affinities the LOFT audience visits?
Sign Up
DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the LOFT audience?
Sign Up