Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 79.9 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.52% | 3.09x |
| T-Mobile Customers | 0.14% | 2.85x |
| Winter Apparel Shoppers | 4.40% | 2.79x |
| Trendy Shoe Shoppers | 3.23% | 2.77x |
| Curly Hair Care Shoppers | 3.81% | 2.76x |
| Commercial Contractors & Designers | 3.81% | 2.65x |
| Nintendo Enthusiasts | 5.57% | 2.64x |
| Western Canada Skiers and Snowboarders | 4.11% | 2.61x |
| Streaming Video Fans | 4.69% | 2.60x |
| Video Gamers | 4.69% | 2.60x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 5.58% | 40.49x |
| Lorna Jane | 0.87% | 36.92x |
| White House Black Market | 30.04% | 35.87x |
| Madewell | 5.94% | 34.06x |
| Intermix | 0.76% | 33.53x |
| Hugo Boss | 5.51% | 29.14x |
| Club Monaco | 1.37% | 28.80x |
| Banana Republic | 20.73% | 27.51x |
| Chicos | 21.41% | 27.21x |
| Zara | 3.09% | 27.17x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Online Ticket Buyers.
| Content Affinity | Composition | Index |
| Online Ticket Buyers | 0.71% | 6.74x |
| Power Tools | 0.53% | 5.94x |
| Scrapbooking & Home Art Projects | 0.88% | 5.40x |
| Philippines News | 0.88% | 5.21x |
| Anime | 0.88% | 4.43x |
| Luxury Sneakers | 1.76% | 4.42x |
| Motorsport Equipment | 0.88% | 4.40x |
| Australia & New Zealand Media | 0.50% | 3.83x |
| Arthritis & Bones | 0.17% | 3.79x |
| Motorcycle Racing Researchers | 0.16% | 3.59x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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