Dstillery Audiences

LOFT

Audience Size: 216.5 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 216.5 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.85x
Sunglasses Shoppers 0.98% 2.17x
AT&T Wireless Customers 0.07% 1.92x
French Language Learners 4.58% 1.88x
Luxury Retail Researchers 2.06% 1.86x
Preppy Clothing Shoppers 3.92% 1.85x
College Aspirants 4.30% 1.83x
Readers of Italian Content 3.13% 1.78x
Charitable Donors 3.60% 1.77x
Masters in Management Researchers 4.34% 1.75x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.

Location Composition Index
Ann Taylor 4.12% 36.63x
Lorna Jane 1.36% 35.96x
White House Black Market 25.49% 35.64x
Chicos 19.93% 28.01x
Madewell 4.52% 27.76x
Abercrombie & Fitch 1.07% 25.55x
Victoria's Secret 28.98% 25.22x
Hollister 11.69% 24.59x
Michael Kors 10.18% 24.28x
Gymboree 13.15% 24.00x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 0.19% 4.85x
Poland Cluster 0.19% 4.73x
New England & Ivy League Sports 0.19% 4.40x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.23% 4.23x
Arabic News 0.09% 3.49x
Beer, Wine & Alcohol 0.23% 3.39x
Shopping Catalogs 0.18% 3.37x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.23% 3.28x
Paleo & Keto Diet Enthusiasts 0.09% 3.25x
Bags & Luggage 0.14% 3.18x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female