Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 958.8 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.01% | 5.15x |
| Countdown to the Beach Travelers | 0.02% | 2.04x |
| New York City Events Researchers | 3.54% | 1.93x |
| Ballet Enthusiasts | 3.28% | 1.75x |
| Real Estate Decision Makers | 3.10% | 1.72x |
| New York Trip Planners | 3.65% | 1.68x |
| Online Grocery Shoppers | 3.22% | 1.66x |
| Broadway Fans | 2.66% | 1.63x |
| Cape Cod News Readers | 2.33% | 1.60x |
| New York Rangers Fans | 2.16% | 1.59x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Madewell.
| Location | Composition | Index |
| Madewell | 8.94% | 24.94x |
| Topshop | 1.08% | 23.82x |
| Intermix | 2.93% | 22.19x |
| Everlane | 0.38% | 21.14x |
| Michael Kors | 9.92% | 20.05x |
| White House Black Market | 13.34% | 19.69x |
| Club Monaco | 3.43% | 19.50x |
| Ann Taylor | 9.05% | 19.32x |
| Chicos | 15.31% | 19.01x |
| Express | 13.30% | 18.82x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 13.59x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 7.07x |
| Saskatchewan Media & Retail Cluster | 0.02% | 5.10x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.46x |
| Environmental Conservation | 0.02% | 3.38x |
| Survey Websites | 0.01% | 3.01x |
| Franchising | 0.07% | 2.79x |
| Quebec Real Estate | 0.02% | 2.79x |
| Home Office Products | 0.06% | 2.51x |
| Germany Cluster | 0.03% | 2.49x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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