Dstillery Audiences

LOFT

Audience Size: 126.7 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 126.7 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.85x
Sunglasses Shoppers 0.98% 2.17x
Trendy Shoe Shoppers 0.72% 2.12x
Online Home Decor Shoppers 0.50% 2.09x
Quarantine Planners 1.08% 1.97x
Work Hard, Play Hard Travelers 1.22% 1.93x
AT&T Wireless Customers 0.07% 1.92x
NCAA Fans 2.37% 1.89x
Mens Business Clothes Shoppers 0.57% 1.89x
College Football Fans 2.37% 1.87x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is White House Black Market.

Location Composition Index
White House Black Market 23.10% 49.14x
Ann Taylor 4.55% 47.37x
Chicos 19.80% 43.24x
Intermix 0.91% 38.68x
Madewell 5.12% 37.32x
Lorna Jane 1.06% 33.53x
Jos A. Bank Clothiers 11.88% 33.41x
Victoria's Secret 26.37% 33.02x
Banana Republic 12.66% 32.50x
Hollister 10.75% 32.42x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Poland Cluster.

Content Affinity Composition Index
Poland Cluster 0.25% 7.78x
School Curriculum 0.22% 5.27x
Recreational Motor Sport Enthusiasts 0.22% 4.43x
Spam Call Number Searchers 0.08% 3.76x
Trucking 0.14% 3.55x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.25% 3.52x
Data, Analytics & Coding 0.16% 3.46x
Colorado Snow 0.22% 3.26x
Pac 12 Sports 0.14% 3.14x
Teaching Tools for Kids 0.36% 2.87x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male