Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 87.9 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.44% | 3.87x |
| Online Directory Searchers | 1.31% | 3.23x |
| Women’s Lifestyle Blogs Researchers | 0.58% | 2.95x |
| T-Mobile Customers | 0.14% | 2.85x |
| Winter Sports Destination Seekers | 0.87% | 2.55x |
| Retired Government Employees | 0.87% | 2.54x |
| Lottery Enthusiasts | 3.28% | 2.45x |
| Wine Lovers | 0.58% | 2.42x |
| Weight Loss Researchers | 1.53% | 2.42x |
| Social Workers | 2.84% | 2.36x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 5.63% | 65.01x |
| Express Outlets | 4.28% | 63.07x |
| White House Black Market | 17.73% | 60.13x |
| Chicos | 16.55% | 52.88x |
| Calvin Klein | 1.37% | 47.86x |
| Tommy Bahama | 5.11% | 44.80x |
| Victoria's Secret | 13.59% | 44.61x |
| Jos A. Bank Clothiers | 6.93% | 44.48x |
| Coach | 6.29% | 42.98x |
| Banana Republic | 5.86% | 42.75x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Assorted Topics (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics (Family, Household Wellness, The Beach) | 1.16% | 5.42x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.18% | 3.86x |
| Spam Call Number Searchers | 0.08% | 3.76x |
| Online Mini Game Players | 0.26% | 3.52x |
| Delaware Cluster | 0.58% | 3.52x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.25% | 3.52x |
| Hockey | 0.87% | 3.32x |
| College Planning | 0.12% | 2.93x |
| Minecraft Video Game Players | 0.87% | 2.91x |
| Discount Travel | 0.58% | 2.85x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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