Dstillery Audiences

LOFT

Audience Size: 800 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 800 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 4.61% 2.88x
New York City Events Researchers 4.01% 2.79x
Ballet Enthusiasts 3.78% 2.66x
Real Estate Decision Makers 4.77% 2.52x
New York Trip Planners 4.07% 2.47x
Venture Capitalists 2.88% 2.41x
Restaurant Menu Researchers 2.83% 2.27x
Broadway Fans 2.77% 2.26x
Men's Shoe Shoppers 3.24% 2.15x
Luxury Retail Researchers 2.88% 2.13x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Madewell.

Location Composition Index
Madewell 7.79% 27.47x
Intermix 3.17% 26.02x
Everlane 0.37% 25.40x
Club Monaco 3.24% 24.95x
Express 9.50% 22.71x
Michael Kors 7.37% 22.58x
Topshop 0.47% 21.95x
Chicos 14.11% 21.10x
Eddie Bauer 4.95% 20.79x
Zara 7.74% 20.37x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.11% 4.48x
London Tourism 0.08% 4.37x
Philanthropy - Nonprofits 0.20% 4.08x
NYC Tourist Attractions 2.88% 4.00x
Institutional Investing 0.34% 3.94x
New York City Education & News Cluster 1.72% 3.54x
Marketing Professionals 0.81% 3.27x
Retail Industry News 0.21% 3.22x
Greece Cluster 0.05% 3.01x
Real Estate Cluster 0.24% 2.90x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male