Dstillery Audiences

LOFT

Audience Size: 913.1 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 913.1 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.42% 7.55x
T-Mobile Customers 0.14% 2.85x
New York City Events Researchers 2.94% 2.42x
Ballet Enthusiasts 3.08% 2.34x
New York Trip Planners 3.15% 2.11x
Broadway Fans 2.73% 2.04x
European Trip Planners 3.36% 2.04x
Restaurant Menu Researchers 2.87% 2.00x
Sightseeing Travelers 3.08% 1.98x
New York Mets Fans 3.08% 1.93x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.

Location Composition Index
Ann Taylor 8.58% 25.95x
White House Black Market 28.33% 24.23x
Topshop 1.24% 24.02x
Intermix 2.30% 21.78x
Everlane 0.36% 21.69x
Madewell 7.83% 21.40x
Abercrombie & Fitch 1.97% 21.17x
Chicos 20.17% 20.69x
Lorna Jane 1.42% 20.56x
Zara 7.62% 19.63x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.98% 5.77x
NYC Tourist Attractions 0.98% 4.10x
Human Resources & Employee Management 0.11% 4.08x
Lacrosse College Athletics 0.14% 3.61x
New York City Real Estate Research Cluster 1.05% 3.54x
Quebec Vacations 0.18% 3.26x
Marketing Professionals 0.21% 3.20x
Canada Business Cluster 0.25% 3.20x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.14x
Accounting 0.35% 3.12x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male