Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 913.1 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.42% | 7.55x |
| T-Mobile Customers | 0.14% | 2.85x |
| New York City Events Researchers | 2.94% | 2.42x |
| Ballet Enthusiasts | 3.08% | 2.34x |
| New York Trip Planners | 3.15% | 2.11x |
| Broadway Fans | 2.73% | 2.04x |
| European Trip Planners | 3.36% | 2.04x |
| Restaurant Menu Researchers | 2.87% | 2.00x |
| Sightseeing Travelers | 3.08% | 1.98x |
| New York Mets Fans | 3.08% | 1.93x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 8.58% | 25.95x |
| White House Black Market | 28.33% | 24.23x |
| Topshop | 1.24% | 24.02x |
| Intermix | 2.30% | 21.78x |
| Everlane | 0.36% | 21.69x |
| Madewell | 7.83% | 21.40x |
| Abercrombie & Fitch | 1.97% | 21.17x |
| Chicos | 20.17% | 20.69x |
| Lorna Jane | 1.42% | 20.56x |
| Zara | 7.62% | 19.63x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.98% | 5.77x |
| NYC Tourist Attractions | 0.98% | 4.10x |
| Human Resources & Employee Management | 0.11% | 4.08x |
| Lacrosse College Athletics | 0.14% | 3.61x |
| New York City Real Estate Research Cluster | 1.05% | 3.54x |
| Quebec Vacations | 0.18% | 3.26x |
| Marketing Professionals | 0.21% | 3.20x |
| Canada Business Cluster | 0.25% | 3.20x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.14x |
| Accounting | 0.35% | 3.12x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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