Dstillery Audiences

LOFT

Audience Size: 75.5 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 75.5 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.85x
AT&T Wireless Customers 0.07% 1.92x
Readers of South American Content 3.34% 1.85x
Restaurant Supply Shoppers 0.40% 1.84x
Readers of Belizean Content 3.58% 1.74x
Luxury Retail Researchers 1.91% 1.64x
Readers of Dominican Republic Content 3.10% 1.60x
Readers of Panamanian Content 3.34% 1.60x
Home Goods Shoppers 2.70% 1.60x
Luxury Watch Shoppers 2.86% 1.59x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.

Location Composition Index
Ann Taylor 5.43% 41.25x
White House Black Market 29.49% 35.97x
Lorna Jane 0.89% 35.60x
Madewell 5.51% 32.11x
Charlotte Russe 2.28% 31.74x
Abercrombie & Fitch 1.54% 31.27x
Intermix 0.79% 29.94x
Zara 3.24% 28.64x
Chicos 22.50% 28.14x
Hugo Boss 5.39% 27.85x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.24% 5.98x
Startup Investment 0.26% 4.89x
Public Policy Media 0.48% 4.46x
Minnesota Community Business Cluster 0.48% 4.41x
Furniture & Home Improvement 0.24% 3.92x
Mobile Industry Information 0.16% 3.91x
Arthritis & Bones 0.17% 3.79x
Motorcycle Racing Researchers 0.16% 3.59x
Shopping Catalogs 0.18% 3.37x
Private Aviation 0.40% 3.31x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female