Dstillery Audiences

LOFT

Audience Size: 87.9 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 87.9 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.44% 3.87x
Online Directory Searchers 1.31% 3.23x
Women’s Lifestyle Blogs Researchers 0.58% 2.95x
T-Mobile Customers 0.14% 2.85x
Winter Sports Destination Seekers 0.87% 2.55x
Retired Government Employees 0.87% 2.54x
Lottery Enthusiasts 3.28% 2.45x
Wine Lovers 0.58% 2.42x
Weight Loss Researchers 1.53% 2.42x
Social Workers 2.84% 2.36x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 5.63% 65.01x
Express Outlets 4.28% 63.07x
White House Black Market 17.73% 60.13x
Chicos 16.55% 52.88x
Calvin Klein 1.37% 47.86x
Tommy Bahama 5.11% 44.80x
Victoria's Secret 13.59% 44.61x
Jos A. Bank Clothiers 6.93% 44.48x
Coach 6.29% 42.98x
Banana Republic 5.86% 42.75x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 1.16% 5.42x
Assorted Topics (Viral Media, Paid Traffic) 0.18% 3.86x
Spam Call Number Searchers 0.08% 3.76x
Online Mini Game Players 0.26% 3.52x
Delaware Cluster 0.58% 3.52x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.25% 3.52x
Hockey 0.87% 3.32x
College Planning 0.12% 2.93x
Minecraft Video Game Players 0.87% 2.91x
Discount Travel 0.58% 2.85x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female