Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 143.6 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.14% | 2.85x |
| Canada Trip Planners | 3.45% | 2.31x |
| Real Estate Decision Makers | 4.10% | 2.22x |
| Thrift Store Shoppers | 3.88% | 2.10x |
| Venture Capitalists | 3.24% | 2.03x |
| School Closings Updates Readers | 1.87% | 2.02x |
| Luxury Retail Researchers | 3.09% | 2.01x |
| Women’s Fashion Blogs Readers | 3.59% | 1.98x |
| Crypto Market Investors | 3.81% | 1.97x |
| Home Interior Design Enthusiasts | 3.16% | 1.96x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.17% | 56.39x |
| Ann Taylor | 4.78% | 46.44x |
| White House Black Market | 26.46% | 39.67x |
| Abercrombie & Fitch | 1.60% | 34.91x |
| Madewell | 4.62% | 34.27x |
| Lorna Jane | 0.73% | 33.55x |
| Chicos | 22.56% | 31.21x |
| Intermix | 0.71% | 30.25x |
| Zara | 2.76% | 30.07x |
| Club Monaco | 1.04% | 29.83x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Vitamin Shoppers.
| Content Affinity | Composition | Index |
| Vitamin Shoppers | 0.22% | 5.48x |
| Watches Retail | 0.36% | 5.42x |
| Parenting Blogs | 0.36% | 4.34x |
| Corporate Employment Pages | 0.22% | 4.05x |
| Nursing | 0.22% | 3.91x |
| US Soccer | 0.17% | 3.88x |
| Pakistan Cluster | 0.29% | 3.86x |
| NYC Tourist Attractions | 0.58% | 3.67x |
| Perfume, Makeup & Cosmetics | 0.14% | 3.56x |
| Electrical Engineering | 0.18% | 3.44x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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