Dstillery Audiences

LOFT

Audience Size: 470.8 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 470.8 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.85x
Sunglasses Shoppers 0.98% 2.17x
Home Interior Design Enthusiasts 1.82% 2.06x
New York City Events Researchers 1.99% 2.03x
France Trip Planners 3.06% 1.93x
AT&T Wireless Customers 0.07% 1.92x
Halloween Candy Enthusiasts 0.18% 1.80x
China Trip Planners 3.35% 1.78x
Ballet Enthusiasts 2.28% 1.77x
Online Thesaurus Users 4.91% 1.71x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.

Location Composition Index
Ann Taylor 5.27% 14.88x
White House Black Market 29.69% 14.09x
Lorna Jane 1.80% 14.08x
Chicos 24.50% 11.71x
Madewell 5.79% 10.94x
Abercrombie & Fitch 1.43% 10.20x
Anthropologie 8.90% 10.13x
Michael Kors 12.76% 10.07x
Jos A. Bank Clothiers 16.52% 10.04x
Banana Republic 19.17% 9.86x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.13% 5.56x
Startup Investment 0.07% 3.86x
Parenting & Children's Activities 0.08% 3.80x
Community Planning & Transportation 0.07% 3.60x
Women Shoppers 0.07% 3.59x
Accounting 0.11% 3.47x
New York City Education & News Cluster 0.25% 3.39x
Ohio Universities 0.53% 3.25x
Bags & Luggage 0.11% 3.16x
Philanthropy - Charities & Fundraising 0.09% 3.12x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male