Dstillery Audiences

LOFT

Audience Size: 248.9 Thousand Devices

Explore the LOFT Audience

Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 248.9 thousand unique devices whose actions qualify for the LOFT audience.

Dstillery Crafted Audiences

INTERESTS

The LOFT audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the LOFT audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.46% 1.82x
Preppy Clothing Shoppers 2.17% 1.77x
Executive Travelers 1.80% 1.75x
Luxury Retail Researchers 1.77% 1.74x
Men's Shoe Shoppers 1.73% 1.73x
Online Grocery Shoppers 4.48% 1.72x
Sightseeing Travelers 2.15% 1.71x
Investment Banking Professionals 1.76% 1.69x
Real Estate Decision Makers 3.79% 1.69x
Broadway Fans 1.65% 1.68x
Composition Percentage: The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The LOFT audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.

Location Composition Index
Ann Taylor 7.99% 71.41x
Madewell 6.66% 70.32x
Intermix 3.12% 59.18x
Michael Kors 7.29% 52.05x
Express 8.71% 46.78x
H&M 10.30% 42.42x
Chicos 13.56% 41.71x
Eddie Bauer 3.91% 41.38x
Charlotte Russe 6.44% 40.82x
Zara 6.54% 39.77x
Composition Percentage: The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the LOFT audience is Bags & Luggage.

Content Affinity Composition Index
Bags & Luggage 0.28% 2.48x
NYC Tourist Attractions 1.48% 2.43x
Washington & Northern Virginia 1.72% 2.32x
North Carolina 1.18% 2.32x
Men's Dress Shirt Shopping 0.24% 2.23x
New York City Real Estate Research Cluster 0.71% 2.22x
Real Estate Cluster 0.13% 2.13x
New York City Education & News Cluster 0.92% 2.11x
Grocery & Food Service 0.22% 2.09x
LGBTQ Advocacy 0.88% 2.02x
Composition Percentage: The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The LOFT audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male