Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.77% | 1.73x |
| Ballet Enthusiasts | 3.95% | 1.70x |
| New York Trip Planners | 3.83% | 1.68x |
| Real Estate Decision Makers | 3.84% | 1.64x |
| Sightseeing Travelers | 3.47% | 1.52x |
| Major Airline Customers | 3.40% | 1.51x |
| Retail Job Seekers | 3.71% | 1.50x |
| Spain Trip Planners | 3.04% | 1.50x |
| Online Grocery Shoppers | 3.56% | 1.49x |
| Men's Shoe Shoppers | 3.65% | 1.48x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 10.87% | 23.14x |
| Topshop | 1.86% | 22.53x |
| Intermix | 3.59% | 22.31x |
| White House Black Market | 29.53% | 20.77x |
| Madewell | 9.71% | 20.29x |
| Zara | 9.13% | 18.08x |
| Abercrombie & Fitch | 6.38% | 18.02x |
| Chicos | 20.89% | 18.00x |
| Anthropologie | 8.17% | 17.53x |
| Michael Kors | 20.13% | 17.47x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.03% | 3.08x |
| Computer Printers | 0.04% | 2.99x |
| Electronic Document Assembly | 0.05% | 2.87x |
| Law School Research Cluster | 0.04% | 2.79x |
| Holistic Medicine | 0.06% | 2.69x |
| Alternative Streaming Services | 0.03% | 2.61x |
| Serbia & Albania Cluster | 0.07% | 2.55x |
| Instagram Management | 0.03% | 2.53x |
| Bulgaria Cluster | 0.02% | 2.47x |
| New York City Education & News Cluster | 0.87% | 2.47x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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