Explore the LOFT Audience
Below you'll find more information about the LOFT audience, broken down in different categories based on their digital and physical behaviors. These are 75.5 thousand unique devices whose actions qualify for the LOFT audience.
INTERESTS
The LOFT audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the LOFT audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.14% | 2.85x |
| AT&T Wireless Customers | 0.07% | 1.92x |
| Readers of South American Content | 3.34% | 1.85x |
| Restaurant Supply Shoppers | 0.40% | 1.84x |
| Readers of Belizean Content | 3.58% | 1.74x |
| Luxury Retail Researchers | 1.91% | 1.64x |
| Readers of Dominican Republic Content | 3.10% | 1.60x |
| Readers of Panamanian Content | 3.34% | 1.60x |
| Home Goods Shoppers | 2.70% | 1.60x |
| Luxury Watch Shoppers | 2.86% | 1.59x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Interest attribute.
Index: A comparison of the LOFT audience to the internet population.
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APPAREL RETAILERS
The LOFT audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the LOFT audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 5.43% | 41.25x |
| White House Black Market | 29.49% | 35.97x |
| Lorna Jane | 0.89% | 35.60x |
| Madewell | 5.51% | 32.11x |
| Charlotte Russe | 2.28% | 31.74x |
| Abercrombie & Fitch | 1.54% | 31.27x |
| Intermix | 0.79% | 29.94x |
| Zara | 3.24% | 28.64x |
| Chicos | 22.50% | 28.14x |
| Hugo Boss | 5.39% | 27.85x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Location attribute.
Index: A comparison of the LOFT audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the LOFT audience is Watches Retail.
| Content Affinity | Composition | Index |
| Watches Retail | 0.24% | 5.98x |
| Startup Investment | 0.26% | 4.89x |
| Public Policy Media | 0.48% | 4.46x |
| Minnesota Community Business Cluster | 0.48% | 4.41x |
| Furniture & Home Improvement | 0.24% | 3.92x |
| Mobile Industry Information | 0.16% | 3.91x |
| Arthritis & Bones | 0.17% | 3.79x |
| Motorcycle Racing Researchers | 0.16% | 3.59x |
| Shopping Catalogs | 0.18% | 3.37x |
| Private Aviation | 0.40% | 3.31x |
Composition Percentage:
The overlap percentage between the LOFT audience and the Content Affinity attribute.
Index: A comparison of the LOFT audience to the internet population.
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DEMOGRAPHICS
The LOFT audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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