Dstillery Audiences

LAMPS PLUS

Audience Size: 26.7 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 26.7 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 11.92% 5.29x
California Trip Planners 9.90% 5.07x
Los Angeles Mass Transit Commuters 11.11% 4.88x
South West State Fair Visitors 10.91% 4.60x
Men's Suit Shoppers 9.09% 4.55x
California Skiers and Snowboarders 9.09% 4.52x
Symphony Music Enthusiasts 8.89% 4.45x
Los Angeles Trip Planners 9.90% 4.39x
San Francisco Trip Planners 9.70% 4.39x
Tahoe Skiers and Snowboarders 8.48% 4.25x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.16% 35.07x
Joe's Jeans 1.33% 25.01x
REI 4.33% 13.97x
Calvin Klein 1.10% 13.04x
Levi Strauss 3.61% 12.10x
Uniqlo 3.63% 12.01x
Saint Laurent Paris 1.66% 10.33x
Tommy Bahama 5.64% 10.17x
Abercrombie & Fitch 5.38% 10.13x
Zara 4.54% 10.10x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 1.82% 9.36x
Pre-Built Home Researchers 1.01% 5.93x
San Francisco Bay Area Cluster 7.27% 5.76x
Los Angeles News 10.71% 5.53x
Bags & Luggage 0.61% 5.42x
Los Angeles Tourism 3.43% 5.14x
Phoenix News 6.46% 5.02x
Peru Media 0.59% 4.62x
Northern California Cluster 3.64% 4.61x
India Bollywood, Weddings & Gossip 1.21% 4.26x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male