Dstillery Audiences

LAMPS PLUS

Audience Size: 50.2 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 50.2 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 6.97% 4.10x
Tahoe Skiers and Snowboarders 5.52% 3.85x
Washington Skiers and Snowboarders 5.71% 3.84x
Seattle Trip Planners 6.58% 3.78x
San Francisco Activities Researchers 4.55% 3.75x
San Diego Events Researchers 4.55% 3.75x
Oregon Trip Planners 5.32% 3.71x
Seattle Seahawks Fans 5.03% 3.70x
Santa Cruz Trip Planners 6.10% 3.69x
California Trip Planners 5.91% 3.68x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.65% 44.84x
Joe's Jeans 1.47% 25.39x
Saint Laurent Paris 1.74% 16.48x
Michael Kors 4.06% 15.91x
Uniqlo 2.37% 15.36x
Forever 21 8.21% 15.30x
Zara 4.80% 15.27x
REI 5.14% 14.86x
Gymboree 6.08% 14.85x
Madewell 2.71% 13.32x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.97% 9.08x
Pacific Northwest Information Research Cluster 3.19% 5.34x
San Diego Cluster 4.16% 5.17x
Chef & Restaurant Resources 0.77% 4.52x
Southern California Tourism 1.36% 4.43x
Los Angeles News 5.13% 4.39x
Tahoe & Reno Tourism 0.87% 4.20x
California Universities 1.45% 3.99x
Shopping Catalogs 0.58% 3.85x
National Parks 0.58% 3.42x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male