Explore the Lamps Plus Audience
Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 44 thousand unique devices whose actions qualify for the Lamps Plus audience.
INTERESTS
The Lamps Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lamps Plus audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 11.61% | 5.04x |
| Los Angeles Trip Planners | 11.16% | 4.71x |
| Men's Suit Shoppers | 10.27% | 4.69x |
| Santa Cruz Trip Planners | 12.95% | 4.66x |
| California Trip Planners | 10.27% | 4.60x |
| South West State Fair Visitors | 13.39% | 4.59x |
| Los Angeles Mass Transit Commuters | 12.05% | 4.55x |
| San Diego Trip Planners | 10.71% | 4.54x |
| San Francisco Activities Researchers | 8.04% | 4.43x |
| San Diego Events Researchers | 8.04% | 4.43x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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APPAREL RETAILERS
The Lamps Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.17% | 34.93x |
| Joe's Jeans | 1.25% | 30.48x |
| REI | 4.24% | 14.36x |
| Abercrombie & Fitch | 3.19% | 14.21x |
| Uniqlo | 4.13% | 13.62x |
| Levi Strauss | 1.41% | 13.57x |
| Calvin Klein | 1.09% | 13.31x |
| Madewell | 5.56% | 13.11x |
| Patagonia | 2.32% | 12.17x |
| Zara | 5.53% | 12.08x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lamps Plus audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 2.68% | 8.25x |
| San Francisco Bay Area Cluster | 7.59% | 8.23x |
| Los Angeles News | 13.84% | 8.19x |
| Northern California Cluster | 4.91% | 7.70x |
| San Diego Cluster | 4.46% | 6.27x |
| Backpacking | 1.34% | 5.08x |
| Phoenix News | 6.70% | 5.06x |
| Data, Analytics & Coding | 1.15% | 4.83x |
| Private Aviation | 1.34% | 4.29x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 1.34% | 4.00x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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DEMOGRAPHICS
The Lamps Plus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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