Explore the Lamps Plus Audience
Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 67.5 thousand unique devices whose actions qualify for the Lamps Plus audience.
INTERESTS
The Lamps Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lamps Plus audience is San Diego Events Researchers.
| Interest | Composition | Index |
| San Diego Events Researchers | 6.13% | 4.93x |
| San Francisco Activities Researchers | 6.13% | 4.93x |
| San Diego Trip Planners | 7.98% | 4.58x |
| California Skiers and Snowboarders | 5.98% | 4.39x |
| California Trip Planners | 7.26% | 4.23x |
| San Diego Activities Researchers | 5.13% | 4.01x |
| Santa Cruz Trip Planners | 5.27% | 3.72x |
| Opera Enthusiasts | 4.84% | 3.64x |
| Los Angeles Chargers Fans | 4.56% | 3.57x |
| Tahoe Skiers and Snowboarders | 4.70% | 3.40x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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APPAREL RETAILERS
The Lamps Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.31% | 39.64x |
| Joe's Jeans | 1.64% | 23.01x |
| Uniqlo | 2.70% | 14.72x |
| Saint Laurent Paris | 1.80% | 14.38x |
| Gymboree | 5.91% | 14.23x |
| Zara | 5.06% | 13.73x |
| Forever 21 | 9.62% | 13.59x |
| Michael Kors | 4.13% | 13.11x |
| Levi Strauss | 1.97% | 13.10x |
| REI | 4.20% | 13.06x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lamps Plus audience is San Diego Cluster.
| Content Affinity | Composition | Index |
| San Diego Cluster | 9.12% | 9.93x |
| Northern California Cluster | 2.56% | 4.21x |
| San Francisco Bay Area Cluster | 4.13% | 3.89x |
| Los Angeles Tourism | 2.14% | 2.84x |
| Los Angeles News | 3.99% | 2.71x |
| Las Vegas Hotels | 1.57% | 2.03x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 1.71% | 1.75x |
| Oregon News | 1.71% | 1.63x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 1.57% | 1.55x |
| Fantasy Sports | 1.57% | 1.51x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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DEMOGRAPHICS
The Lamps Plus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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