Explore the Lamps Plus Audience
Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Lamps Plus audience.
INTERESTS
The Lamps Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lamps Plus audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 5.65% | 4.21x |
| Los Angeles Mass Transit Commuters | 5.65% | 3.83x |
| Seattle Seahawks Fans | 4.77% | 3.55x |
| California Skiers and Snowboarders | 5.02% | 3.27x |
| Tahoe Skiers and Snowboarders | 4.39% | 3.24x |
| Santa Cruz Trip Planners | 4.39% | 3.19x |
| Seattle Trip Planners | 4.64% | 3.02x |
| San Francisco Giants Fans | 3.01% | 2.69x |
| Los Angeles Trip Planners | 4.27% | 2.67x |
| Oregon Trip Planners | 3.51% | 2.63x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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APPAREL RETAILERS
The Lamps Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lamps Plus audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 5.38% | 18.99x |
| Gymboree | 5.13% | 15.35x |
| Urban Outfitters | 3.47% | 13.45x |
| REI | 4.02% | 12.96x |
| Lululemon | 3.47% | 11.15x |
| American Eagle Outfitters | 3.87% | 9.69x |
| Coach | 3.87% | 9.56x |
| Aeropostale | 2.36% | 8.49x |
| Victoria's Secret | 4.52% | 8.41x |
| Gap | 5.98% | 8.39x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lamps Plus audience is San Diego Cluster.
| Content Affinity | Composition | Index |
| San Diego Cluster | 3.51% | 4.13x |
| Los Angeles News | 4.14% | 3.95x |
| Las Vegas Hotels | 1.76% | 2.78x |
| San Francisco Bay Area Cluster | 2.38% | 2.68x |
| News Cluster | 3.01% | 2.01x |
| Photography | 1.38% | 1.95x |
| Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) | 1.63% | 1.95x |
| Edgy Content | 1.63% | 1.94x |
| Oregon News | 1.51% | 1.73x |
| Music Magazines | 3.01% | 1.61x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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DEMOGRAPHICS
The Lamps Plus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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