Dstillery Audiences

LAMPS PLUS

Audience Size: 41.8 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 41.8 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 8.00% 7.94x
Oregon Trip Planners 12.00% 6.64x
Thrift Store Shoppers 6.40% 5.93x
Travel Book Readers 4.00% 5.47x
Personal Investment Researchers 5.60% 5.08x
Costco Deal Blog Readers 4.00% 4.89x
Italy Trip Planners 5.60% 4.89x
Web Conferences and Remote Workers 5.60% 4.62x
International Womens Day Researchers 6.40% 4.55x
Phoenix Trip Planners 5.60% 4.48x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.86% 15.73x
Joe's Jeans 0.45% 10.05x
Uniqlo 2.44% 9.74x
Calvin Klein 0.66% 9.34x
Intermix 0.83% 8.71x
Patagonia 1.56% 7.86x
American Apparel 3.81% 7.21x
REI 3.95% 6.95x
Abercrombie & Fitch 1.40% 6.72x
Bonobos 1.84% 6.69x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is Oregon News.

Content Affinity Composition Index
Oregon News 11.20% 8.77x
Pacific Northwest Information Research Cluster 4.80% 5.42x
Movie Reviews 3.20% 5.41x
Las Vegas Hotels 3.20% 4.90x
Phoenix News 4.80% 4.85x
Car Shopping 3.20% 4.18x
Boating & Yachts 3.20% 3.96x
Memphis News 0.30% 3.83x
Colorado News 6.40% 3.54x
Dubai Travel 1.75% 3.41x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male