Explore the Lamps Plus Audience
Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 24.2 thousand unique devices whose actions qualify for the Lamps Plus audience.
INTERESTS
The Lamps Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lamps Plus audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 3.61% | 4.89x |
| Discount Flight Searchers | 7.23% | 4.66x |
| True Crime Podcast Listeners | 4.82% | 4.40x |
| Arizona Trip Planners | 9.38% | 4.18x |
| Global Destinations Reopening Researchers | 4.17% | 4.09x |
| Denver Trip Planners | 6.25% | 3.70x |
| Cricket Enthusiasts | 5.21% | 3.61x |
| Electric Vehicle Shoppers | 6.25% | 3.56x |
| Australia Trip Planners | 4.17% | 3.55x |
| Nutrition Conscious Eaters | 3.12% | 3.54x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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APPAREL RETAILERS
The Lamps Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.33% | 13.34x |
| Uniqlo | 1.28% | 9.60x |
| Intermix | 0.69% | 8.59x |
| Ann Taylor | 1.87% | 7.06x |
| Free People | 2.76% | 6.98x |
| REI | 2.07% | 6.79x |
| Abercrombie & Fitch | 0.69% | 6.57x |
| Bonobos | 0.94% | 6.50x |
| Madewell | 2.37% | 6.01x |
| Patagonia | 0.69% | 5.68x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lamps Plus audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 5.21% | 7.75x |
| Phoenix News | 8.33% | 7.50x |
| Colorado News | 9.38% | 5.60x |
| Texas University Athletics | 3.61% | 5.29x |
| Stay at Home Mom | 3.12% | 4.39x |
| Music Concerts | 5.21% | 3.94x |
| Oregon News | 5.21% | 3.85x |
| Memphis News | 0.30% | 3.83x |
| Online Quiz & List Readers | 2.08% | 3.76x |
| San Francisco Bay Area Cluster | 2.08% | 3.58x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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DEMOGRAPHICS
The Lamps Plus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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