Explore the Lamps Plus Audience
Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 16.8 thousand unique devices whose actions qualify for the Lamps Plus audience.
INTERESTS
The Lamps Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lamps Plus audience is Drawing Enthusiasts.
| Interest | Composition | Index |
| Drawing Enthusiasts | 20.00% | 9.71x |
| Word Game Enthusiasts | 16.67% | 9.11x |
| Ski House Second Home Owners | 8.33% | 8.92x |
| Puzzle Enthusiasts | 13.33% | 7.30x |
| Minecraft Video Game Fans | 13.33% | 5.96x |
| Trampoline Shoppers | 10.00% | 5.92x |
| Washington Skiers and Snowboarders | 10.00% | 5.90x |
| Non-Profit Volunteers | 10.00% | 5.88x |
| Animal Humane Society Helpers | 10.00% | 5.75x |
| Oregon Trip Planners | 10.00% | 5.69x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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APPAREL RETAILERS
The Lamps Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.99% | 24.68x |
| Calvin Klein | 0.61% | 17.17x |
| Bonobos | 1.88% | 14.05x |
| REI | 3.81% | 12.79x |
| Uniqlo | 1.49% | 12.72x |
| Zara | 2.65% | 12.35x |
| Abercrombie & Fitch | 1.16% | 12.22x |
| Free People | 4.14% | 11.66x |
| Madewell | 4.25% | 11.31x |
| American Apparel | 2.76% | 10.42x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lamps Plus audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 8.33% | 8.94x |
| Colorado News | 13.33% | 7.16x |
| Recreational Vehicles | 2.67% | 3.95x |
| Memphis News | 0.30% | 3.83x |
| Plants & Gardening | 6.67% | 3.81x |
| Casual & Nintendo Gamers | 6.67% | 3.00x |
| Song Lyrics & Sheet Music | 5.00% | 2.99x |
| Science & Technology | 10.00% | 2.97x |
| Assorted Topics (Humor, Gossip, Viral Media) | 6.67% | 2.85x |
| Kitchen Blog Readers | 13.33% | 2.84x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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DEMOGRAPHICS
The Lamps Plus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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