Dstillery Audiences

LAMPS PLUS

Audience Size: 67.5 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 67.5 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is San Diego Events Researchers.

Interest Composition Index
San Diego Events Researchers 6.13% 4.93x
San Francisco Activities Researchers 6.13% 4.93x
San Diego Trip Planners 7.98% 4.58x
California Skiers and Snowboarders 5.98% 4.39x
California Trip Planners 7.26% 4.23x
San Diego Activities Researchers 5.13% 4.01x
Santa Cruz Trip Planners 5.27% 3.72x
Opera Enthusiasts 4.84% 3.64x
Los Angeles Chargers Fans 4.56% 3.57x
Tahoe Skiers and Snowboarders 4.70% 3.40x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.31% 39.64x
Joe's Jeans 1.64% 23.01x
Uniqlo 2.70% 14.72x
Saint Laurent Paris 1.80% 14.38x
Gymboree 5.91% 14.23x
Zara 5.06% 13.73x
Forever 21 9.62% 13.59x
Michael Kors 4.13% 13.11x
Levi Strauss 1.97% 13.10x
REI 4.20% 13.06x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is San Diego Cluster.

Content Affinity Composition Index
San Diego Cluster 9.12% 9.93x
Northern California Cluster 2.56% 4.21x
San Francisco Bay Area Cluster 4.13% 3.89x
Los Angeles Tourism 2.14% 2.84x
Los Angeles News 3.99% 2.71x
Las Vegas Hotels 1.57% 2.03x
Assorted Topics (Auto, Hobbies, Viral Media) 1.71% 1.75x
Oregon News 1.71% 1.63x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.57% 1.55x
Fantasy Sports 1.57% 1.51x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male