Dstillery Audiences

LAMPS PLUS

Audience Size: 15.7 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 15.7 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 13.64% 9.21x
Seattle Seahawks Fans 20.45% 8.99x
New York Trip Planners 13.64% 8.56x
Los Angeles Activities Researchers 11.36% 8.27x
Wine Lovers 11.36% 7.97x
Western Canada Skiers and Snowboarders 9.09% 7.48x
Thrift Store Shoppers 11.36% 7.46x
Home Custom Bedroom Decorators 9.09% 7.21x
Custom Home Lighting Shoppers 9.09% 7.21x
Oregon Ducks Fans 11.36% 7.00x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.16% 29.72x
Abercrombie & Fitch 0.87% 14.83x
Jos A. Bank Clothiers 8.75% 14.42x
REI 2.49% 14.01x
Free People 3.01% 11.38x
The North Face 1.91% 9.77x
Chicos 6.72% 9.52x
Gymboree 5.68% 9.52x
Mens Wearhouse 10.43% 8.92x
Uniqlo 1.22% 8.81x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 18.18% 15.46x
Pacific Northwest Information Research Cluster 13.64% 7.71x
Oregon News 13.64% 6.47x
Movie Reviews 6.82% 5.60x
Los Angeles News 9.09% 4.47x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.34% 4.00x
Small Business Resources 9.09% 3.93x
Memphis News 0.30% 3.83x
Appliances & Reviews 6.82% 3.75x
North Carolina 5.71% 3.63x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female