Explore the Lamps Plus Audience
Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 33.2 thousand unique devices whose actions qualify for the Lamps Plus audience.
INTERESTS
The Lamps Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lamps Plus audience is Texas Longhorn Fans.
| Interest | Composition | Index |
| Texas Longhorn Fans | 14.58% | 5.82x |
| Readers of Filipinos Content | 10.42% | 5.69x |
| Seattle Seahawks Fans | 12.50% | 5.11x |
| Videographers | 10.42% | 5.10x |
| Austin Trip Planners | 12.50% | 5.02x |
| California Skiers and Snowboarders | 10.42% | 4.83x |
| Readers of Hispanic Content | 10.42% | 4.60x |
| Washington Skiers and Snowboarders | 10.42% | 4.57x |
| Texas State Fairs | 12.50% | 4.55x |
| Seattle Trip Planners | 10.42% | 4.32x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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APPAREL RETAILERS
The Lamps Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.87% | 40.86x |
| Joe's Jeans | 0.93% | 30.74x |
| Abercrombie & Fitch | 1.65% | 17.59x |
| REI | 3.77% | 14.73x |
| Madewell | 5.36% | 14.72x |
| Calvin Klein | 0.98% | 14.39x |
| Patagonia | 2.14% | 13.48x |
| Free People | 5.27% | 12.89x |
| Uniqlo | 3.22% | 12.86x |
| Jos A. Bank Clothiers | 10.25% | 12.05x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lamps Plus audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 8.33% | 6.20x |
| Northern California Cluster | 2.26% | 5.19x |
| Oregon News | 8.33% | 4.17x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 1.34% | 4.00x |
| Las Vegas Hotels | 4.17% | 3.90x |
| Memphis News | 0.30% | 3.83x |
| Movie Reviews | 4.17% | 3.75x |
| Phoenix News | 6.25% | 3.64x |
| Magic & Games | 0.89% | 3.55x |
| Asia Travel | 4.17% | 3.41x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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DEMOGRAPHICS
The Lamps Plus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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