Dstillery Audiences

LAMPS PLUS

Audience Size: 22 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 5.65% 4.21x
Los Angeles Mass Transit Commuters 5.65% 3.83x
Seattle Seahawks Fans 4.77% 3.55x
California Skiers and Snowboarders 5.02% 3.27x
Tahoe Skiers and Snowboarders 4.39% 3.24x
Santa Cruz Trip Planners 4.39% 3.19x
Seattle Trip Planners 4.64% 3.02x
San Francisco Giants Fans 3.01% 2.69x
Los Angeles Trip Planners 4.27% 2.67x
Oregon Trip Planners 3.51% 2.63x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Forever 21.

Location Composition Index
Forever 21 5.38% 18.99x
Gymboree 5.13% 15.35x
Urban Outfitters 3.47% 13.45x
REI 4.02% 12.96x
Lululemon 3.47% 11.15x
American Eagle Outfitters 3.87% 9.69x
Coach 3.87% 9.56x
Aeropostale 2.36% 8.49x
Victoria's Secret 4.52% 8.41x
Gap 5.98% 8.39x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is San Diego Cluster.

Content Affinity Composition Index
San Diego Cluster 3.51% 4.13x
Los Angeles News 4.14% 3.95x
Las Vegas Hotels 1.76% 2.78x
San Francisco Bay Area Cluster 2.38% 2.68x
News Cluster 3.01% 2.01x
Photography 1.38% 1.95x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 1.63% 1.95x
Edgy Content 1.63% 1.94x
Oregon News 1.51% 1.73x
Music Magazines 3.01% 1.61x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male