Dstillery Audiences

LAMPS PLUS

Audience Size: 44 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 44 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 11.61% 5.04x
Los Angeles Trip Planners 11.16% 4.71x
Men's Suit Shoppers 10.27% 4.69x
Santa Cruz Trip Planners 12.95% 4.66x
California Trip Planners 10.27% 4.60x
South West State Fair Visitors 13.39% 4.59x
Los Angeles Mass Transit Commuters 12.05% 4.55x
San Diego Trip Planners 10.71% 4.54x
San Francisco Activities Researchers 8.04% 4.43x
San Diego Events Researchers 8.04% 4.43x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.17% 34.93x
Joe's Jeans 1.25% 30.48x
REI 4.24% 14.36x
Abercrombie & Fitch 3.19% 14.21x
Uniqlo 4.13% 13.62x
Levi Strauss 1.41% 13.57x
Calvin Klein 1.09% 13.31x
Madewell 5.56% 13.11x
Patagonia 2.32% 12.17x
Zara 5.53% 12.08x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 2.68% 8.25x
San Francisco Bay Area Cluster 7.59% 8.23x
Los Angeles News 13.84% 8.19x
Northern California Cluster 4.91% 7.70x
San Diego Cluster 4.46% 6.27x
Backpacking 1.34% 5.08x
Phoenix News 6.70% 5.06x
Data, Analytics & Coding 1.15% 4.83x
Private Aviation 1.34% 4.29x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.34% 4.00x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male