Dstillery Audiences

LAMPS PLUS

Audience Size: 16.8 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 16.8 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is Drawing Enthusiasts.

Interest Composition Index
Drawing Enthusiasts 20.00% 9.71x
Word Game Enthusiasts 16.67% 9.11x
Ski House Second Home Owners 8.33% 8.92x
Puzzle Enthusiasts 13.33% 7.30x
Minecraft Video Game Fans 13.33% 5.96x
Trampoline Shoppers 10.00% 5.92x
Washington Skiers and Snowboarders 10.00% 5.90x
Non-Profit Volunteers 10.00% 5.88x
Animal Humane Society Helpers 10.00% 5.75x
Oregon Trip Planners 10.00% 5.69x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.99% 24.68x
Calvin Klein 0.61% 17.17x
Bonobos 1.88% 14.05x
REI 3.81% 12.79x
Uniqlo 1.49% 12.72x
Zara 2.65% 12.35x
Abercrombie & Fitch 1.16% 12.22x
Free People 4.14% 11.66x
Madewell 4.25% 11.31x
American Apparel 2.76% 10.42x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is Phoenix News.

Content Affinity Composition Index
Phoenix News 8.33% 8.94x
Colorado News 13.33% 7.16x
Recreational Vehicles 2.67% 3.95x
Memphis News 0.30% 3.83x
Plants & Gardening 6.67% 3.81x
Casual & Nintendo Gamers 6.67% 3.00x
Song Lyrics & Sheet Music 5.00% 2.99x
Science & Technology 10.00% 2.97x
Assorted Topics (Humor, Gossip, Viral Media) 6.67% 2.85x
Kitchen Blog Readers 13.33% 2.84x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female