Explore the Lamps Plus Audience
Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 58.4 thousand unique devices whose actions qualify for the Lamps Plus audience.
INTERESTS
The Lamps Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lamps Plus audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.10% | 6.32x |
| Essential Oils Enthusiasts | 0.57% | 4.88x |
| Santa Cruz Trip Planners | 9.65% | 3.93x |
| South West State Fair Visitors | 8.83% | 3.65x |
| Los Angeles Mass Transit Commuters | 8.01% | 2.99x |
| California Skiers and Snowboarders | 6.16% | 2.64x |
| San Diego Trip Planners | 6.78% | 2.53x |
| Santa Monica Trip Planners | 7.60% | 2.49x |
| California Trip Planners | 6.37% | 2.48x |
| Ride Share Drivers | 5.95% | 2.42x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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APPAREL RETAILERS
The Lamps Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.54% | 33.67x |
| Joe's Jeans | 1.13% | 18.29x |
| REI | 4.01% | 13.09x |
| Uniqlo | 3.42% | 12.99x |
| Levi Strauss | 3.68% | 10.55x |
| Tommy Bahama | 4.75% | 10.03x |
| Calvin Klein | 0.89% | 10.00x |
| Zara | 4.11% | 9.85x |
| Gymboree | 7.69% | 9.73x |
| Forever 21 | 8.91% | 9.48x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lamps Plus audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.11% | 46.51x |
| Local & Travel England - Northern England | 0.29% | 46.05x |
| Quinceanera Planning | 0.14% | 45.28x |
| Saskatchewan Media & Retail Cluster | 0.12% | 40.18x |
| Barcode Site & App Users | 0.12% | 37.36x |
| Environmentally Friendly Cars | 0.20% | 35.52x |
| Fashion & Cosmetics | 0.10% | 31.54x |
| Flags & Trump | 0.15% | 27.33x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.21% | 23.89x |
| Active Lifestyle Enthusiasts | 0.15% | 22.76x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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DEMOGRAPHICS
The Lamps Plus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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