Explore the Lamps Plus Audience
Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 41.8 thousand unique devices whose actions qualify for the Lamps Plus audience.
INTERESTS
The Lamps Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lamps Plus audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 8.00% | 7.94x |
| Oregon Trip Planners | 12.00% | 6.64x |
| Thrift Store Shoppers | 6.40% | 5.93x |
| Travel Book Readers | 4.00% | 5.47x |
| Personal Investment Researchers | 5.60% | 5.08x |
| Costco Deal Blog Readers | 4.00% | 4.89x |
| Italy Trip Planners | 5.60% | 4.89x |
| Web Conferences and Remote Workers | 5.60% | 4.62x |
| International Womens Day Researchers | 6.40% | 4.55x |
| Phoenix Trip Planners | 5.60% | 4.48x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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APPAREL RETAILERS
The Lamps Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.86% | 15.73x |
| Joe's Jeans | 0.45% | 10.05x |
| Uniqlo | 2.44% | 9.74x |
| Calvin Klein | 0.66% | 9.34x |
| Intermix | 0.83% | 8.71x |
| Patagonia | 1.56% | 7.86x |
| American Apparel | 3.81% | 7.21x |
| REI | 3.95% | 6.95x |
| Abercrombie & Fitch | 1.40% | 6.72x |
| Bonobos | 1.84% | 6.69x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lamps Plus audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 11.20% | 8.77x |
| Pacific Northwest Information Research Cluster | 4.80% | 5.42x |
| Movie Reviews | 3.20% | 5.41x |
| Las Vegas Hotels | 3.20% | 4.90x |
| Phoenix News | 4.80% | 4.85x |
| Car Shopping | 3.20% | 4.18x |
| Boating & Yachts | 3.20% | 3.96x |
| Memphis News | 0.30% | 3.83x |
| Colorado News | 6.40% | 3.54x |
| Dubai Travel | 1.75% | 3.41x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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DEMOGRAPHICS
The Lamps Plus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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