Dstillery Audiences

LAMPS PLUS

Audience Size: 58.4 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 58.4 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.10% 6.32x
Essential Oils Enthusiasts 0.57% 4.88x
Santa Cruz Trip Planners 9.65% 3.93x
South West State Fair Visitors 8.83% 3.65x
Los Angeles Mass Transit Commuters 8.01% 2.99x
California Skiers and Snowboarders 6.16% 2.64x
San Diego Trip Planners 6.78% 2.53x
Santa Monica Trip Planners 7.60% 2.49x
California Trip Planners 6.37% 2.48x
Ride Share Drivers 5.95% 2.42x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.54% 33.67x
Joe's Jeans 1.13% 18.29x
REI 4.01% 13.09x
Uniqlo 3.42% 12.99x
Levi Strauss 3.68% 10.55x
Tommy Bahama 4.75% 10.03x
Calvin Klein 0.89% 10.00x
Zara 4.11% 9.85x
Gymboree 7.69% 9.73x
Forever 21 8.91% 9.48x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.11% 46.51x
Local & Travel England - Northern England 0.29% 46.05x
Quinceanera Planning 0.14% 45.28x
Saskatchewan Media & Retail Cluster 0.12% 40.18x
Barcode Site & App Users 0.12% 37.36x
Environmentally Friendly Cars 0.20% 35.52x
Fashion & Cosmetics 0.10% 31.54x
Flags & Trump 0.15% 27.33x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 23.89x
Active Lifestyle Enthusiasts 0.15% 22.76x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male