Dstillery Audiences

LAMPS PLUS

Audience Size: 53.8 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 53.8 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 10.93% 4.84x
Tahoe Skiers and Snowboarders 8.53% 3.84x
Santa Monica Trip Planners 8.80% 3.54x
South West State Fair Visitors 9.07% 3.52x
San Diego Trip Planners 7.47% 3.25x
Opera Enthusiasts 6.67% 3.20x
North West State Fair Visitors 6.93% 3.05x
Los Angeles Mass Transit Commuters 8.00% 3.05x
California Trip Planners 6.93% 3.04x
Los Angeles Activities Researchers 6.13% 2.96x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.65% 34.07x
Joe's Jeans 1.49% 30.74x
Calvin Klein 1.34% 15.08x
REI 4.66% 15.05x
Uniqlo 4.71% 13.95x
Madewell 6.07% 12.68x
Levi Strauss 2.55% 12.54x
Patagonia 2.68% 12.43x
Zara 6.23% 12.35x
Abercrombie & Fitch 4.22% 11.92x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 1.07% 5.86x
California Universities 1.33% 5.72x
Diamonds & Precious Metals 0.80% 5.60x
San Francisco Bay Area Cluster 5.87% 4.90x
Caribbean Cluster 0.80% 4.71x
Southern California Tourism 0.80% 4.53x
Nursing 0.80% 4.20x
Home Remodeling 1.07% 4.14x
Los Angeles News 7.47% 4.11x
Northern California Cluster 2.93% 3.91x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male