Explore the Lamps Plus Audience
Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 26.7 thousand unique devices whose actions qualify for the Lamps Plus audience.
INTERESTS
The Lamps Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lamps Plus audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 11.92% | 5.29x |
| California Trip Planners | 9.90% | 5.07x |
| Los Angeles Mass Transit Commuters | 11.11% | 4.88x |
| South West State Fair Visitors | 10.91% | 4.60x |
| Men's Suit Shoppers | 9.09% | 4.55x |
| California Skiers and Snowboarders | 9.09% | 4.52x |
| Symphony Music Enthusiasts | 8.89% | 4.45x |
| Los Angeles Trip Planners | 9.90% | 4.39x |
| San Francisco Trip Planners | 9.70% | 4.39x |
| Tahoe Skiers and Snowboarders | 8.48% | 4.25x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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APPAREL RETAILERS
The Lamps Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.16% | 35.07x |
| Joe's Jeans | 1.33% | 25.01x |
| REI | 4.33% | 13.97x |
| Calvin Klein | 1.10% | 13.04x |
| Levi Strauss | 3.61% | 12.10x |
| Uniqlo | 3.63% | 12.01x |
| Saint Laurent Paris | 1.66% | 10.33x |
| Tommy Bahama | 5.64% | 10.17x |
| Abercrombie & Fitch | 5.38% | 10.13x |
| Zara | 4.54% | 10.10x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lamps Plus audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 1.82% | 9.36x |
| Pre-Built Home Researchers | 1.01% | 5.93x |
| San Francisco Bay Area Cluster | 7.27% | 5.76x |
| Los Angeles News | 10.71% | 5.53x |
| Bags & Luggage | 0.61% | 5.42x |
| Los Angeles Tourism | 3.43% | 5.14x |
| Phoenix News | 6.46% | 5.02x |
| Peru Media | 0.59% | 4.62x |
| Northern California Cluster | 3.64% | 4.61x |
| India Bollywood, Weddings & Gossip | 1.21% | 4.26x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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DEMOGRAPHICS
The Lamps Plus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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