Dstillery Audiences

LAMPS PLUS

Audience Size: 33.2 Thousand Devices

Explore the Lamps Plus Audience

Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 33.2 thousand unique devices whose actions qualify for the Lamps Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Lamps Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lamps Plus audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 14.58% 5.82x
Readers of Filipinos Content 10.42% 5.69x
Seattle Seahawks Fans 12.50% 5.11x
Videographers 10.42% 5.10x
Austin Trip Planners 12.50% 5.02x
California Skiers and Snowboarders 10.42% 4.83x
Readers of Hispanic Content 10.42% 4.60x
Washington Skiers and Snowboarders 10.42% 4.57x
Texas State Fairs 12.50% 4.55x
Seattle Trip Planners 10.42% 4.32x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lamps Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.87% 40.86x
Joe's Jeans 0.93% 30.74x
Abercrombie & Fitch 1.65% 17.59x
REI 3.77% 14.73x
Madewell 5.36% 14.72x
Calvin Klein 0.98% 14.39x
Patagonia 2.14% 13.48x
Free People 5.27% 12.89x
Uniqlo 3.22% 12.86x
Jos A. Bank Clothiers 10.25% 12.05x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lamps Plus audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 8.33% 6.20x
Northern California Cluster 2.26% 5.19x
Oregon News 8.33% 4.17x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.34% 4.00x
Las Vegas Hotels 4.17% 3.90x
Memphis News 0.30% 3.83x
Movie Reviews 4.17% 3.75x
Phoenix News 6.25% 3.64x
Magic & Games 0.89% 3.55x
Asia Travel 4.17% 3.41x
Composition Percentage: The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lamps Plus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male