Explore the Lamps Plus Audience
Below you'll find more information about the Lamps Plus audience, broken down in different categories based on their digital and physical behaviors. These are 15.7 thousand unique devices whose actions qualify for the Lamps Plus audience.
INTERESTS
The Lamps Plus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lamps Plus audience is San Diego Activities Researchers.
| Interest | Composition | Index |
| San Diego Activities Researchers | 13.64% | 9.21x |
| Seattle Seahawks Fans | 20.45% | 8.99x |
| New York Trip Planners | 13.64% | 8.56x |
| Los Angeles Activities Researchers | 11.36% | 8.27x |
| Wine Lovers | 11.36% | 7.97x |
| Western Canada Skiers and Snowboarders | 9.09% | 7.48x |
| Thrift Store Shoppers | 11.36% | 7.46x |
| Home Custom Bedroom Decorators | 9.09% | 7.21x |
| Custom Home Lighting Shoppers | 9.09% | 7.21x |
| Oregon Ducks Fans | 11.36% | 7.00x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Interest attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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APPAREL RETAILERS
The Lamps Plus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lamps Plus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.16% | 29.72x |
| Abercrombie & Fitch | 0.87% | 14.83x |
| Jos A. Bank Clothiers | 8.75% | 14.42x |
| REI | 2.49% | 14.01x |
| Free People | 3.01% | 11.38x |
| The North Face | 1.91% | 9.77x |
| Chicos | 6.72% | 9.52x |
| Gymboree | 5.68% | 9.52x |
| Mens Wearhouse | 10.43% | 8.92x |
| Uniqlo | 1.22% | 8.81x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Location attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lamps Plus audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 18.18% | 15.46x |
| Pacific Northwest Information Research Cluster | 13.64% | 7.71x |
| Oregon News | 13.64% | 6.47x |
| Movie Reviews | 6.82% | 5.60x |
| Los Angeles News | 9.09% | 4.47x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 1.34% | 4.00x |
| Small Business Resources | 9.09% | 3.93x |
| Memphis News | 0.30% | 3.83x |
| Appliances & Reviews | 6.82% | 3.75x |
| North Carolina | 5.71% | 3.63x |
Composition Percentage:
The overlap percentage between the Lamps Plus audience and the Content Affinity attribute.
Index: A comparison of the Lamps Plus audience to the internet population.
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DEMOGRAPHICS
The Lamps Plus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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