Explore the Land Rover Audience
Below you'll find more information about the Land Rover audience, broken down in different categories based on their digital and physical behaviors. These are 19.3 thousand unique devices whose actions qualify for the Land Rover audience.
INTERESTS
The Land Rover audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Land Rover audience is Surfers.
| Interest | Composition | Index |
| Surfers | 2.29% | 2.47x |
| Los Angeles Mass Transit Commuters | 2.97% | 2.22x |
| Automotive Safety Researchers | 2.16% | 2.22x |
| Los Angeles Trip Planners | 2.97% | 2.05x |
| Entertainment & Tabloid Magazine Readers | 1.48% | 1.97x |
| Drug Store Shoppers | 1.75% | 1.97x |
| Philadelphia Trip Planners | 1.62% | 1.97x |
| Broadway Fans | 1.89% | 1.96x |
| Readers of Belizean Content | 2.70% | 1.84x |
| Detroit Trip Planners | 1.75% | 1.84x |
Composition Percentage:
The overlap percentage between the Land Rover audience and the Interest attribute.
Index: A comparison of the Land Rover audience to the internet population.
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APPAREL RETAILERS
The Land Rover audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Land Rover audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 4.53% | 15.99x |
| Coach | 4.87% | 12.03x |
| Lululemon | 3.28% | 10.55x |
| Gap | 7.30% | 10.25x |
| REI | 3.00% | 9.67x |
| Gymboree | 3.11% | 9.32x |
| Banana Republic | 4.19% | 9.11x |
| Old Navy | 3.79% | 8.61x |
| Talbots | 2.49% | 8.49x |
| Victoria's Secret | 4.24% | 7.90x |
Composition Percentage:
The overlap percentage between the Land Rover audience and the Location attribute.
Index: A comparison of the Land Rover audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Land Rover audience is Coupons.
| Content Affinity | Composition | Index |
| Coupons | 1.35% | 1.98x |
| San Francisco Bay Area Cluster | 1.62% | 1.88x |
| Vegetarian Diet | 1.21% | 1.70x |
| Apple Blogs & Hacks | 2.16% | 1.68x |
| Edgy Content | 1.35% | 1.66x |
| Liberal Media | 1.75% | 1.60x |
| New Jersey News Cluster | 1.89% | 1.59x |
| Los Angeles News | 1.62% | 1.59x |
| Collectibles - Toys & Collectibles | 1.21% | 1.57x |
| Furniture & Home Improvement | 1.08% | 1.49x |
Composition Percentage:
The overlap percentage between the Land Rover audience and the Content Affinity attribute.
Index: A comparison of the Land Rover audience to the internet population.
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DEMOGRAPHICS
The Land Rover audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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