Explore the Lane Bryant Audience
Below you'll find more information about the Lane Bryant audience, broken down in different categories based on their digital and physical behaviors. These are 83.6 thousand unique devices whose actions qualify for the Lane Bryant audience.
INTERESTS
The Lane Bryant audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lane Bryant audience is Hearthstone Video Game Fans.
| Interest | Composition | Index |
| Hearthstone Video Game Fans | 4.26% | 1.81x |
| Car Lease Researchers | 4.45% | 1.80x |
| Mortgage Researchers | 3.48% | 1.75x |
| Diabetes Support Forum Readers | 3.68% | 1.70x |
| Michigan County and Local Fair Visitors | 5.42% | 1.69x |
| Online Payroll Services Users | 3.48% | 1.69x |
| Arizona Trip Planners | 4.26% | 1.67x |
| Generic Prescription Drug Shoppers | 2.71% | 1.64x |
| Retirees | 2.51% | 1.64x |
| Kitchen and Bath Professionals | 3.48% | 1.64x |
Composition Percentage:
The overlap percentage between the Lane Bryant audience and the Interest attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
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APPAREL RETAILERS
The Lane Bryant audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lane Bryant audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.55% | 32.25x |
| Hollister | 11.61% | 20.47x |
| Buckle | 14.94% | 16.91x |
| Charlotte Russe | 1.13% | 16.49x |
| Zumiez | 10.95% | 15.61x |
| Express | 12.98% | 14.08x |
| Victoria's Secret | 18.12% | 13.70x |
| LOFT | 9.18% | 13.39x |
| Aeropostale | 10.91% | 13.36x |
| The Childrens Place | 16.27% | 13.22x |
Composition Percentage:
The overlap percentage between the Lane Bryant audience and the Location attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lane Bryant audience is Gossip & Entertainment.
| Content Affinity | Composition | Index |
| Gossip & Entertainment | 0.58% | 4.77x |
| Dial-Up Internet | 0.58% | 4.11x |
| Winter Sports & Gear | 0.15% | 3.91x |
| Charity Walks | 0.58% | 3.91x |
| Home Improvement Contractor | 0.09% | 3.85x |
| Pakistan Cluster | 0.24% | 3.78x |
| Medical Diagnostics | 0.58% | 3.64x |
| Pre-Built Home Researchers | 0.17% | 3.32x |
| RPG Games | 0.24% | 3.24x |
| Music Production | 0.24% | 3.22x |
Composition Percentage:
The overlap percentage between the Lane Bryant audience and the Content Affinity attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
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DEMOGRAPHICS
The Lane Bryant audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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