Explore the Lane Bryant Audience
Below you'll find more information about the Lane Bryant audience, broken down in different categories based on their digital and physical behaviors. These are 874.7 thousand unique devices whose actions qualify for the Lane Bryant audience.
INTERESTS
The Lane Bryant audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lane Bryant audience is Action Figure and Collectibles Shoppers.
| Interest | Composition | Index |
| Action Figure and Collectibles Shoppers | 3.24% | 1.36x |
| Coupon Researchers | 2.55% | 1.35x |
| Southern Central Voters | 2.84% | 1.35x |
| Readers of Hispanic Content | 2.47% | 1.34x |
| Texas County and Local Fair Visitors | 3.06% | 1.34x |
| Cosmetics and Beauty Shoppers | 3.73% | 1.32x |
| Texas State Fairs | 3.21% | 1.32x |
| Green Bay Packers Fans | 3.11% | 1.31x |
| Painting Hobbyist | 3.28% | 1.31x |
| Black Friday Deal Shoppers | 3.09% | 1.30x |
Composition Percentage:
The overlap percentage between the Lane Bryant audience and the Interest attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
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APPAREL RETAILERS
The Lane Bryant audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lane Bryant audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.83% | 21.61x |
| Charlotte Russe | 12.99% | 15.11x |
| Hollister | 12.60% | 13.31x |
| Zumiez | 18.97% | 12.67x |
| Buckle | 14.58% | 12.65x |
| Aeropostale | 16.32% | 12.44x |
| Express | 16.38% | 11.70x |
| The Childrens Place | 21.71% | 11.33x |
| Eddie Bauer | 5.84% | 10.81x |
| Dressbarn | 10.15% | 10.66x |
Composition Percentage:
The overlap percentage between the Lane Bryant audience and the Location attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lane Bryant audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.03% | 3.56x |
| Airsoft & Paintball Equipment | 0.12% | 3.34x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.05% | 3.33x |
| Beach & Intimate Wear | 0.08% | 3.14x |
| Cosmetics Business | 0.05% | 3.03x |
| Turkey & Iran Cluster | 0.05% | 2.82x |
| Home Printing | 0.03% | 2.69x |
| Electronic Cabling | 0.10% | 2.66x |
| Canadian Lifestyle | 0.03% | 2.43x |
| Holiday Gifts | 0.08% | 2.42x |
Composition Percentage:
The overlap percentage between the Lane Bryant audience and the Content Affinity attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
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DEMOGRAPHICS
The Lane Bryant audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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