Explore the Lane Bryant Audience
Below you'll find more information about the Lane Bryant audience, broken down in different categories based on their digital and physical behaviors. These are 150 thousand unique devices whose actions qualify for the Lane Bryant audience.
INTERESTS
The Lane Bryant audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lane Bryant audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.27% | 2.36x |
| The Sims Video Game Fans | 4.28% | 1.91x |
| Mid-Prestige Luxury Sedan Auto Intenders | 2.14% | 1.88x |
| Mobile Phone Purchase Intenders | 4.37% | 1.84x |
| Streaming Device Shoppers | 4.28% | 1.80x |
| iPhone Users | 3.30% | 1.77x |
| Cloud Security Researchers | 3.75% | 1.76x |
| Virtual Reality Enthusiasts | 3.84% | 1.74x |
| Diablo Video Game Fans | 3.75% | 1.72x |
| Minecraft Video Game Fans | 4.10% | 1.68x |
Composition Percentage:
The overlap percentage between the Lane Bryant audience and the Interest attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
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APPAREL RETAILERS
The Lane Bryant audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lane Bryant audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.50% | 50.45x |
| Hollister | 7.55% | 24.21x |
| Buckle | 10.71% | 20.02x |
| Zumiez | 7.82% | 18.04x |
| Aeropostale | 7.26% | 15.02x |
| Victoria's Secret | 11.92% | 14.72x |
| Express | 7.89% | 14.23x |
| Dressbarn | 7.49% | 13.63x |
| Journeys | 10.70% | 13.35x |
| The Childrens Place | 10.97% | 13.20x |
Composition Percentage:
The overlap percentage between the Lane Bryant audience and the Location attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lane Bryant audience is Mail Order Food.
| Content Affinity | Composition | Index |
| Mail Order Food | 0.27% | 4.19x |
| Home Improvement Contractor | 0.09% | 3.85x |
| Home Remodeling | 0.17% | 3.61x |
| Pre-Built Home Researchers | 0.18% | 3.57x |
| Electrical Engineering | 0.18% | 3.53x |
| US Soccer | 0.18% | 3.47x |
| Beauty & Cosmetics | 0.23% | 3.35x |
| Internet Service Provider Sites | 0.15% | 3.30x |
| Brazil & Portugal News | 0.18% | 3.23x |
| Shopping Catalogs | 0.17% | 3.18x |
Composition Percentage:
The overlap percentage between the Lane Bryant audience and the Content Affinity attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
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DEMOGRAPHICS
The Lane Bryant audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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