Dstillery Audiences

LANE BRYANT

Audience Size: 452 Thousand Devices

Explore the Lane Bryant Audience

Below you'll find more information about the Lane Bryant audience, broken down in different categories based on their digital and physical behaviors. These are 452 thousand unique devices whose actions qualify for the Lane Bryant audience.

Dstillery Crafted Audiences

INTERESTS

The Lane Bryant audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lane Bryant audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.08% 1.62x
Coupon Researchers 2.44% 1.61x
Government Student Loan Researchers 3.28% 1.60x
Home Rug Shoppers 2.51% 1.58x
Home Goods Supercenter Shoppers 2.51% 1.58x
Pet Boarding and Sitter Researchers 2.11% 1.53x
Misc-Deal Seekers or Coupon Shoppers 1.94% 1.53x
Trampoline Shoppers 3.85% 1.51x
Houston Activity Researchers 2.44% 1.50x
Work Comes First Travelers 1.51% 1.50x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Interest attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lane Bryant audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lane Bryant audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.79% 16.90x
Charlotte Russe 1.25% 8.19x
Hollister 9.15% 7.05x
Buckle 12.92% 6.26x
Express 12.62% 6.11x
Zumiez 9.23% 5.69x
The Childrens Place 15.38% 5.65x
Victoria's Secret 17.39% 5.62x
Aeropostale 9.90% 5.54x
Journeys 15.45% 5.30x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Location attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lane Bryant audience is Nursing.

Content Affinity Composition Index
Nursing 0.14% 4.66x
Furniture Shopping 0.13% 4.29x
African-American Hair 0.07% 3.92x
Home Improvement Contractor 0.09% 3.85x
Diet & Weight Loss 0.10% 3.66x
College Sports 0.07% 3.51x
Pre-Built Home Researchers 0.17% 3.32x
Career Cluster A 0.17% 3.28x
China Cluster 0.17% 3.28x
Furniture & Home Improvement 0.10% 3.17x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Content Affinity attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lane Bryant audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female