Dstillery Audiences

LANE BRYANT

Audience Size: 874.7 Thousand Devices

Explore the Lane Bryant Audience

Below you'll find more information about the Lane Bryant audience, broken down in different categories based on their digital and physical behaviors. These are 874.7 thousand unique devices whose actions qualify for the Lane Bryant audience.

Dstillery Crafted Audiences

INTERESTS

The Lane Bryant audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lane Bryant audience is Action Figure and Collectibles Shoppers.

Interest Composition Index
Action Figure and Collectibles Shoppers 3.24% 1.36x
Coupon Researchers 2.55% 1.35x
Southern Central Voters 2.84% 1.35x
Readers of Hispanic Content 2.47% 1.34x
Texas County and Local Fair Visitors 3.06% 1.34x
Cosmetics and Beauty Shoppers 3.73% 1.32x
Texas State Fairs 3.21% 1.32x
Green Bay Packers Fans 3.11% 1.31x
Painting Hobbyist 3.28% 1.31x
Black Friday Deal Shoppers 3.09% 1.30x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Interest attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lane Bryant audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lane Bryant audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.83% 21.61x
Charlotte Russe 12.99% 15.11x
Hollister 12.60% 13.31x
Zumiez 18.97% 12.67x
Buckle 14.58% 12.65x
Aeropostale 16.32% 12.44x
Express 16.38% 11.70x
The Childrens Place 21.71% 11.33x
Eddie Bauer 5.84% 10.81x
Dressbarn 10.15% 10.66x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Location attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lane Bryant audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.03% 3.56x
Airsoft & Paintball Equipment 0.12% 3.34x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 3.33x
Beach & Intimate Wear 0.08% 3.14x
Cosmetics Business 0.05% 3.03x
Turkey & Iran Cluster 0.05% 2.82x
Home Printing 0.03% 2.69x
Electronic Cabling 0.10% 2.66x
Canadian Lifestyle 0.03% 2.43x
Holiday Gifts 0.08% 2.42x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Content Affinity attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lane Bryant audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female