Dstillery Audiences

LANE BRYANT

Audience Size: 150 Thousand Devices

Explore the Lane Bryant Audience

Below you'll find more information about the Lane Bryant audience, broken down in different categories based on their digital and physical behaviors. These are 150 thousand unique devices whose actions qualify for the Lane Bryant audience.

Dstillery Crafted Audiences

INTERESTS

The Lane Bryant audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lane Bryant audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.27% 2.36x
The Sims Video Game Fans 4.28% 1.91x
Mid-Prestige Luxury Sedan Auto Intenders 2.14% 1.88x
Mobile Phone Purchase Intenders 4.37% 1.84x
Streaming Device Shoppers 4.28% 1.80x
iPhone Users 3.30% 1.77x
Cloud Security Researchers 3.75% 1.76x
Virtual Reality Enthusiasts 3.84% 1.74x
Diablo Video Game Fans 3.75% 1.72x
Minecraft Video Game Fans 4.10% 1.68x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Interest attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lane Bryant audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lane Bryant audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.50% 50.45x
Hollister 7.55% 24.21x
Buckle 10.71% 20.02x
Zumiez 7.82% 18.04x
Aeropostale 7.26% 15.02x
Victoria's Secret 11.92% 14.72x
Express 7.89% 14.23x
Dressbarn 7.49% 13.63x
Journeys 10.70% 13.35x
The Childrens Place 10.97% 13.20x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Location attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lane Bryant audience is Mail Order Food.

Content Affinity Composition Index
Mail Order Food 0.27% 4.19x
Home Improvement Contractor 0.09% 3.85x
Home Remodeling 0.17% 3.61x
Pre-Built Home Researchers 0.18% 3.57x
Electrical Engineering 0.18% 3.53x
US Soccer 0.18% 3.47x
Beauty & Cosmetics 0.23% 3.35x
Internet Service Provider Sites 0.15% 3.30x
Brazil & Portugal News 0.18% 3.23x
Shopping Catalogs 0.17% 3.18x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Content Affinity attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lane Bryant audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female