Dstillery Audiences

LANE BRYANT

Audience Size: 83.6 Thousand Devices

Explore the Lane Bryant Audience

Below you'll find more information about the Lane Bryant audience, broken down in different categories based on their digital and physical behaviors. These are 83.6 thousand unique devices whose actions qualify for the Lane Bryant audience.

Dstillery Crafted Audiences

INTERESTS

The Lane Bryant audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lane Bryant audience is Hearthstone Video Game Fans.

Interest Composition Index
Hearthstone Video Game Fans 4.26% 1.81x
Car Lease Researchers 4.45% 1.80x
Mortgage Researchers 3.48% 1.75x
Diabetes Support Forum Readers 3.68% 1.70x
Michigan County and Local Fair Visitors 5.42% 1.69x
Online Payroll Services Users 3.48% 1.69x
Arizona Trip Planners 4.26% 1.67x
Generic Prescription Drug Shoppers 2.71% 1.64x
Retirees 2.51% 1.64x
Kitchen and Bath Professionals 3.48% 1.64x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Interest attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lane Bryant audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lane Bryant audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.55% 32.25x
Hollister 11.61% 20.47x
Buckle 14.94% 16.91x
Charlotte Russe 1.13% 16.49x
Zumiez 10.95% 15.61x
Express 12.98% 14.08x
Victoria's Secret 18.12% 13.70x
LOFT 9.18% 13.39x
Aeropostale 10.91% 13.36x
The Childrens Place 16.27% 13.22x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Location attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lane Bryant audience is Gossip & Entertainment.

Content Affinity Composition Index
Gossip & Entertainment 0.58% 4.77x
Dial-Up Internet 0.58% 4.11x
Winter Sports & Gear 0.15% 3.91x
Charity Walks 0.58% 3.91x
Home Improvement Contractor 0.09% 3.85x
Pakistan Cluster 0.24% 3.78x
Medical Diagnostics 0.58% 3.64x
Pre-Built Home Researchers 0.17% 3.32x
RPG Games 0.24% 3.24x
Music Production 0.24% 3.22x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Content Affinity attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lane Bryant audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male