Dstillery Audiences

LANE BRYANT

Audience Size: 665.3 Thousand Devices

Explore the Lane Bryant Audience

Below you'll find more information about the Lane Bryant audience, broken down in different categories based on their digital and physical behaviors. These are 665.3 thousand unique devices whose actions qualify for the Lane Bryant audience.

Dstillery Crafted Audiences

INTERESTS

The Lane Bryant audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lane Bryant audience is Baltimore Ravens Fans.

Interest Composition Index
Baltimore Ravens Fans 1.55% 1.45x
Drug Store Shoppers 1.49% 1.45x
Las Vegas Hotel Researchers 1.71% 1.40x
Fragrance Shoppers 1.99% 1.37x
Washington DC Trip Planners 1.81% 1.37x
Big & Tall Men 1.66% 1.36x
Readers of African American Content 1.39% 1.36x
Baltimore Orioles Fans 1.33% 1.35x
Adult Acne Sufferers 1.57% 1.33x
Animal Rights Researchers 1.45% 1.32x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Interest attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lane Bryant audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lane Bryant audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 4.00% 22.93x
Levi Strauss 2.91% 21.86x
Express Outlets 1.17% 21.15x
Journeys 9.10% 20.91x
The Childrens Place 15.00% 20.21x
Dressbarn 11.03% 19.93x
Hollister 4.95% 19.34x
Charlotte Russe 5.04% 18.96x
Zumiez 7.74% 18.20x
Calvin Klein 2.03% 17.77x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Location attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lane Bryant audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.23% 3.18x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.70% 2.75x
Illinois College Sports 0.09% 2.56x
Illinois Education 0.15% 2.50x
Airsoft & Paintball Equipment 0.08% 2.25x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.20x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.18x
Perfume, Makeup & Cosmetics 0.16% 2.00x
Meeting Planning & Hotels 0.07% 1.98x
Las Vegas Hotels 1.24% 1.88x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Content Affinity attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lane Bryant audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female