Dstillery Audiences

LANE BRYANT

Audience Size: 902.7 Thousand Devices

Explore the Lane Bryant Audience

Below you'll find more information about the Lane Bryant audience, broken down in different categories based on their digital and physical behaviors. These are 902.7 thousand unique devices whose actions qualify for the Lane Bryant audience.

Dstillery Crafted Audiences

INTERESTS

The Lane Bryant audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lane Bryant audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 1.64% 1.53x
Washington DC Trip Planners 1.88% 1.37x
Las Vegas Hotel Researchers 1.77% 1.33x
Beauty & Skincare Buyers 1.32% 1.29x
Misc-Deal Seekers or Coupon Shoppers 1.21% 1.29x
Detroit Lions Fans 1.12% 1.26x
Minnesota Twins Fans 1.23% 1.26x
Milwaukee Brewers Fans 1.23% 1.26x
Coupon Researchers 1.24% 1.23x
Fertility Treatment Researchers 1.68% 1.23x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Interest attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lane Bryant audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lane Bryant audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 4.45% 18.68x
Levi Strauss 2.84% 18.22x
Charlotte Russe 5.82% 17.89x
The Childrens Place 14.27% 17.31x
Journeys 10.18% 17.25x
Dressbarn 11.06% 16.44x
Calvin Klein 2.05% 16.16x
Zumiez 9.92% 14.55x
Gymboree 6.05% 14.15x
Hollister 5.84% 13.98x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Location attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lane Bryant audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.98% 3.80x
Wisconsin Travel & Tourism Cluster 1.17% 2.79x
Electronic Document Assembly 0.06% 2.60x
London Tourism 0.04% 2.18x
Christian Music 0.21% 2.18x
Costumes 0.08% 2.17x
Las Vegas Hotels 1.52% 2.15x
Memphis News 0.15% 2.12x
Alternative Streaming Services 0.04% 2.10x
Shipping & Logistics 0.05% 2.02x
Composition Percentage: The overlap percentage between the Lane Bryant audience and the Content Affinity attribute.
Index: A comparison of the Lane Bryant audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lane Bryant audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female