Dstillery Audiences

LENSCRAFTERS

Audience Size: 229.9 Thousand Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 229.9 thousand unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.67x
School Closings Updates Readers 1.84% 2.07x
New York City Events Researchers 2.62% 2.03x
Small Luxury SUV Auto Intenders 1.42% 1.73x
Ballet Enthusiasts 2.52% 1.70x
Travel Guide and Review Readers 2.94% 1.69x
Telemedicine Content Readers 1.36% 1.68x
At-Home Gym Intenders 3.15% 1.66x
Tokyo Trip Planners 2.36% 1.66x
Executive and C-Suite 2.20% 1.65x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Hollister.

Location Composition Index
Hollister 9.11% 29.28x
Zumiez 11.49% 26.50x
Forever 21 7.46% 23.69x
Journeys 17.81% 22.21x
Buckle 11.80% 22.07x
Abercrombie & Fitch 0.82% 21.76x
Club Monaco 0.57% 21.00x
Coach 5.24% 20.88x
Aeropostale 10.03% 20.78x
Victoria's Secret 16.17% 20.03x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.13% 5.83x
Mobile Industry Information 0.31% 4.13x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 3.97x
Comedy Content 0.16% 3.89x
Perfume, Makeup & Cosmetics 0.26% 3.89x
China Cluster 0.21% 3.82x
Canadian Healthcare 0.10% 3.76x
Quebec Vacations 0.10% 3.68x
English as a Second Language 0.10% 3.66x
Chat Rooms 0.05% 3.46x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male