Explore the Lenscrafters Audience
Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Lenscrafters audience.
INTERESTS
The Lenscrafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lenscrafters audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.09% | 2.72x |
| New York City Events Researchers | 3.52% | 1.92x |
| Restaurant Menu Researchers | 2.93% | 1.71x |
| United Arab Emirates Trip Planners | 2.93% | 1.68x |
| Online Grocery Shoppers | 3.57% | 1.67x |
| Real Estate Decision Makers | 2.86% | 1.67x |
| Opera Enthusiasts | 2.58% | 1.66x |
| New York Trip Planners | 3.17% | 1.65x |
| Las Vegas Nightlife Researchers | 3.93% | 1.61x |
| Ballet Enthusiasts | 3.19% | 1.60x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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APPAREL RETAILERS
The Lenscrafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lenscrafters audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 9.02% | 17.04x |
| Hollister | 16.04% | 15.85x |
| Abercrombie & Fitch | 3.51% | 15.62x |
| Topshop | 1.07% | 15.13x |
| Lorna Jane | 1.37% | 15.11x |
| Zumiez | 22.47% | 14.61x |
| Aeropostale | 19.43% | 14.37x |
| Express | 20.81% | 14.12x |
| Forever 21 | 13.91% | 14.02x |
| Gymboree | 15.35% | 13.95x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lenscrafters audience is Drawing & Animation.
| Content Affinity | Composition | Index |
| Drawing & Animation | 0.03% | 5.96x |
| French Education | 0.02% | 3.97x |
| Mysticism | 0.04% | 3.00x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.87x |
| Community Planning & Transportation | 0.09% | 2.79x |
| Cosmetics Business | 0.04% | 2.76x |
| Retail Industry News | 0.12% | 2.75x |
| Malaya | 0.02% | 2.64x |
| South Carolina Travel | 0.02% | 2.64x |
| Russia Cluster | 0.07% | 2.57x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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DEMOGRAPHICS
The Lenscrafters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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