Explore the Lenscrafters Audience
Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Lenscrafters audience.
INTERESTS
The Lenscrafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lenscrafters audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.79% | 1.53x |
| Los Angeles Mass Transit Commuters | 2.15% | 1.48x |
| Real Estate Decision Makers | 2.65% | 1.48x |
| Los Angeles Trip Planners | 2.21% | 1.46x |
| Ballet Enthusiasts | 2.69% | 1.45x |
| Online Grocery Shoppers | 2.67% | 1.39x |
| Chicago Trip Planners | 2.41% | 1.37x |
| New York Knicks Fans | 1.74% | 1.37x |
| Restaurant Menu Researchers | 2.06% | 1.36x |
| Santa Monica Trip Planners | 2.51% | 1.36x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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APPAREL RETAILERS
The Lenscrafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lenscrafters audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.31% | 17.29x |
| Charlotte Russe | 8.44% | 16.58x |
| Express | 11.66% | 16.51x |
| Zumiez | 14.81% | 16.12x |
| Hollister | 8.31% | 16.10x |
| Gymboree | 8.52% | 15.55x |
| Abercrombie & Fitch | 8.67% | 14.95x |
| Michael Kors | 7.35% | 14.86x |
| Aeropostale | 8.59% | 14.72x |
| Topshop | 0.66% | 14.62x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lenscrafters audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.02% | 7.34x |
| Local & Travel England - North Midlands | 0.01% | 6.63x |
| Quinceanera Planning | 0.01% | 3.26x |
| Barcode Site & App Users | 0.01% | 2.97x |
| England Tourism | 0.02% | 2.88x |
| Turkey & Iran Cluster | 0.07% | 2.87x |
| Alternative Streaming Services | 0.06% | 2.73x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.28x |
| Survey Websites | 0.01% | 2.14x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.06x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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DEMOGRAPHICS
The Lenscrafters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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