Dstillery Audiences

LENSCRAFTERS

Audience Size: 145.4 Thousand Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 145.4 thousand unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.07% 2.31x
Executive Travelers 2.00% 2.19x
Online Grocery Shoppers 5.57% 2.17x
Venture Capitalists 1.82% 2.14x
Real Estate Decision Makers 4.48% 2.00x
Chicago Trip Planners 2.37% 1.97x
Last Minute Travelers 2.19% 1.89x
Men's Shoe Shoppers 1.71% 1.85x
United Arab Emirates Trip Planners 1.75% 1.85x
Broadway Fans 1.71% 1.83x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Free People.

Location Composition Index
Free People 0.75% 23.22x
Club Monaco 1.95% 18.52x
Michael Kors 2.01% 16.87x
Lululemon 1.14% 15.58x
Banana Republic 6.32% 12.34x
Gymboree 3.67% 12.19x
J. Crew 4.69% 11.00x
Patagonia 0.63% 10.34x
The North Face 2.36% 9.16x
Brooks Brothers 3.86% 8.34x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.31% 4.48x
Institutional Investing 0.20% 4.47x
NYC Tourist Attractions 2.25% 4.03x
New York City Education & News Cluster 1.60% 3.67x
Russia Cluster 0.14% 2.73x
Marketing Professionals 0.47% 2.57x
Alternative Streaming Services 0.09% 2.56x
Broadway Information 0.60% 2.54x
LGBTQ Advocacy 1.04% 2.42x
Chicago Cluster 2.03% 2.41x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999