Dstillery Audiences

LENSCRAFTERS

Audience Size: 1.5 Million Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.79% 1.53x
Los Angeles Mass Transit Commuters 2.15% 1.48x
Real Estate Decision Makers 2.65% 1.48x
Los Angeles Trip Planners 2.21% 1.46x
Ballet Enthusiasts 2.69% 1.45x
Online Grocery Shoppers 2.67% 1.39x
Chicago Trip Planners 2.41% 1.37x
New York Knicks Fans 1.74% 1.37x
Restaurant Menu Researchers 2.06% 1.36x
Santa Monica Trip Planners 2.51% 1.36x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Everlane.

Location Composition Index
Everlane 0.31% 17.29x
Charlotte Russe 8.44% 16.58x
Express 11.66% 16.51x
Zumiez 14.81% 16.12x
Hollister 8.31% 16.10x
Gymboree 8.52% 15.55x
Abercrombie & Fitch 8.67% 14.95x
Michael Kors 7.35% 14.86x
Aeropostale 8.59% 14.72x
Topshop 0.66% 14.62x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.02% 7.34x
Local & Travel England - North Midlands 0.01% 6.63x
Quinceanera Planning 0.01% 3.26x
Barcode Site & App Users 0.01% 2.97x
England Tourism 0.02% 2.88x
Turkey & Iran Cluster 0.07% 2.87x
Alternative Streaming Services 0.06% 2.73x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.28x
Survey Websites 0.01% 2.14x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.06x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male