Explore the Lenscrafters Audience
Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 582.6 thousand unique devices whose actions qualify for the Lenscrafters audience.
INTERESTS
The Lenscrafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lenscrafters audience is Chloroquine Information Researchers.
| Interest | Composition | Index |
| Chloroquine Information Researchers | 0.15% | 2.75x |
| T-Mobile Customers | 0.13% | 2.67x |
| School Closings Updates Readers | 0.11% | 2.16x |
| Small Business Administration Cares Act Researchers | 0.44% | 2.05x |
| Amazon Prime Movie Subscribers | 0.27% | 1.95x |
| Financially Aware (COVID-19 related) | 0.34% | 1.86x |
| Senior Living Center Researchers | 3.23% | 1.76x |
| Small Business COVID-19 Relief Researchers | 0.05% | 1.73x |
| Home-Made Face Mask Researchers | 0.32% | 1.71x |
| Medical Coding Content Readers | 3.09% | 1.70x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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APPAREL RETAILERS
The Lenscrafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lenscrafters audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 1.69% | 24.01x |
| Hollister | 12.10% | 22.43x |
| Zumiez | 17.22% | 20.07x |
| Journeys | 24.46% | 19.49x |
| Aeropostale | 14.85% | 19.33x |
| Express | 18.24% | 18.68x |
| Gymboree | 11.03% | 18.49x |
| Buckle | 13.51% | 18.47x |
| Forever 21 | 10.09% | 18.34x |
| Victoria's Secret | 25.25% | 17.27x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lenscrafters audience is Website Launchers.
| Content Affinity | Composition | Index |
| Website Launchers | 0.20% | 6.46x |
| Visa & Immigration | 0.13% | 5.83x |
| Humor & Entertainment | 0.15% | 5.68x |
| Brazil & Portugal News | 0.24% | 3.97x |
| French Canadian Cluster | 0.13% | 3.74x |
| Chat Rooms | 0.05% | 3.46x |
| Electrical Engineering | 0.20% | 3.41x |
| Food Cluster | 0.15% | 3.15x |
| Feminism | 0.10% | 3.07x |
| Writing Resources | 0.10% | 3.03x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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DEMOGRAPHICS
The Lenscrafters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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