Explore the Lenscrafters Audience
Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Lenscrafters audience.
INTERESTS
The Lenscrafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lenscrafters audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.69% | 2.54x |
| Ballet Enthusiasts | 3.46% | 2.38x |
| New York Trip Planners | 3.64% | 2.19x |
| Venture Capitalists | 2.51% | 2.12x |
| Online Grocery Shoppers | 6.31% | 2.06x |
| Real Estate Decision Makers | 5.95% | 1.97x |
| Restaurant Menu Researchers | 2.38% | 1.93x |
| SEO Specialists | 3.13% | 1.89x |
| Investment Banking Professionals | 2.65% | 1.85x |
| New York Mets Fans | 1.92% | 1.83x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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APPAREL RETAILERS
The Lenscrafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lenscrafters audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.35% | 24.78x |
| Express | 7.89% | 19.58x |
| Charlotte Russe | 5.92% | 18.86x |
| Journeys | 10.56% | 18.63x |
| Zumiez | 11.63% | 18.04x |
| Hollister | 6.97% | 17.60x |
| Gymboree | 7.19% | 17.29x |
| Levi Strauss | 2.59% | 17.20x |
| LOFT | 11.78% | 16.99x |
| Michael Kors | 5.27% | 16.71x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lenscrafters audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.89% | 3.99x |
| NYC Tourist Attractions | 2.54% | 3.51x |
| New York City Education & News Cluster | 1.58% | 3.23x |
| New Jersey News Cluster | 2.45% | 1.67x |
| Connecticut News | 2.02% | 1.45x |
| Small Business Resources | 3.68% | 1.39x |
| Chicago Cluster | 1.80% | 1.38x |
| Stock Market Investing Researchers | 3.82% | 1.34x |
| Boston Cluster | 2.93% | 1.32x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 1.58% | 1.31x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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DEMOGRAPHICS
The Lenscrafters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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