Explore the Lenscrafters Audience
Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 124.7 thousand unique devices whose actions qualify for the Lenscrafters audience.
INTERESTS
The Lenscrafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lenscrafters audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.67x |
| Readers of Mexican Content | 4.81% | 2.24x |
| Running Enthusiasts | 2.56% | 2.17x |
| Readers of Honduran Content | 4.06% | 2.09x |
| Tech News Enthusiasts | 3.01% | 2.09x |
| Readers of Caribbean Content | 4.21% | 2.07x |
| Readers of South American Content | 3.91% | 2.03x |
| Thrift Store Shoppers | 3.01% | 2.03x |
| Doctors | 2.86% | 2.00x |
| California Skiers and Snowboarders | 4.21% | 1.99x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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APPAREL RETAILERS
The Lenscrafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lenscrafters audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 10.32% | 26.90x |
| Lorna Jane | 0.52% | 26.83x |
| Coach | 9.06% | 26.68x |
| Charlotte Russe | 1.46% | 24.88x |
| Zumiez | 14.67% | 24.75x |
| Hollister | 11.51% | 23.81x |
| Club Monaco | 0.78% | 22.85x |
| H&M | 8.53% | 21.25x |
| Ann Taylor | 2.22% | 21.13x |
| Journeys | 24.04% | 21.05x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lenscrafters audience is Fire Fighting.
| Content Affinity | Composition | Index |
| Fire Fighting | 0.12% | 5.51x |
| Broadway Information | 0.65% | 5.06x |
| Travel, Food, Fashion & Fitness | 0.45% | 4.43x |
| Conservatives & Conspiracies | 1.05% | 4.14x |
| Horse Racing | 0.12% | 4.00x |
| Tennis, Golf & Boxing | 0.30% | 3.89x |
| Gossip & Entertainment | 0.45% | 3.79x |
| NYC Tourist Attractions | 0.30% | 3.75x |
| South Africa News Cluster | 0.30% | 3.69x |
| Personal Finance Researchers | 0.30% | 3.50x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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DEMOGRAPHICS
The Lenscrafters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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