Dstillery Audiences

LENSCRAFTERS

Audience Size: 1.8 Million Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.82% 1.46x
Readers of Dominican Republic Content 2.45% 1.37x
Readers of Guatemalan Content 2.39% 1.35x
Readers of Honduran Content 2.44% 1.35x
Readers of El Salvadoran Content 2.46% 1.34x
Colombia Trip Planners 2.78% 1.33x
Romance Movie and TV enthusiasts 3.32% 1.33x
Readers of South American Content 2.68% 1.33x
Santa Monica Trip Planners 3.92% 1.32x
Readers of Belizean Content 2.51% 1.32x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 12.03% 16.21x
Hollister 11.72% 15.96x
Abercrombie & Fitch 9.96% 15.86x
Express 17.45% 15.28x
Topshop 1.10% 15.27x
Aeropostale 13.58% 15.25x
Zumiez 18.52% 15.08x
Gymboree 11.77% 14.89x
Uniqlo 3.75% 14.24x
Michael Kors 10.82% 14.14x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.02% 7.34x
Local & Travel England - North Midlands 0.01% 6.63x
England Tourism 0.02% 2.88x
Environmentally Friendly Cars 0.01% 2.40x
Brazil & Portugal News 0.14% 2.27x
London Tourism 0.03% 2.03x
France Online Music & Quiz Content Cluster 0.03% 1.98x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.96x
Turkey & Iran Cluster 0.04% 1.88x
LGBTQ Advocacy 1.33% 1.87x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male