Dstillery Audiences

LENSCRAFTERS

Audience Size: 232 Thousand Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 232 thousand unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.67x
School Closings Updates Readers 0.97% 1.77x
Wireless Headphone Researchers 0.10% 1.76x
San Diego Activities Researchers 0.80% 1.73x
Study Abroad Researchers 1.01% 1.72x
Broadway Fans 1.32% 1.72x
CRM Platform Users 1.56% 1.71x
Orlando Activities Researchers 0.21% 1.70x
Investment Management Professionals 1.18% 1.68x
Avid Readers 1.80% 1.67x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.84% 31.57x
Hollister 9.49% 29.10x
Abercrombie & Fitch 1.91% 27.26x
Journeys 20.57% 25.75x
Aeropostale 12.85% 25.50x
Express 14.33% 24.99x
Forever 21 7.29% 24.69x
Buckle 12.62% 23.20x
Victoria's Secret 17.64% 22.90x
Ann Taylor 2.12% 22.36x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Accounting.

Content Affinity Composition Index
Accounting 0.10% 5.28x
Serbia & Albania Cluster 0.10% 5.09x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.10% 4.29x
Arabic News 0.10% 4.10x
Unique & Personalized Fashion 0.12% 3.98x
Teen Hair 0.10% 3.49x
Chat Rooms 0.05% 3.46x
New England Universities 0.07% 3.30x
Law School 0.08% 3.28x
Medical Diagnostics 0.12% 3.21x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male