Explore the Lenscrafters Audience
Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 961.6 thousand unique devices whose actions qualify for the Lenscrafters audience.
INTERESTS
The Lenscrafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lenscrafters audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.83% | 2.75x |
| Ballet Enthusiasts | 3.67% | 2.67x |
| New York Trip Planners | 3.46% | 2.46x |
| Online Grocery Shoppers | 5.87% | 2.12x |
| Venture Capitalists | 2.77% | 2.06x |
| Restaurant Menu Researchers | 2.59% | 2.05x |
| Real Estate Decision Makers | 5.72% | 2.05x |
| Broadway Fans | 2.34% | 2.04x |
| Home Interior Design Enthusiasts | 2.55% | 1.99x |
| Men's Shoe Shoppers | 2.65% | 1.96x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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APPAREL RETAILERS
The Lenscrafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lenscrafters audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.35% | 31.77x |
| Express | 8.26% | 24.31x |
| Journeys | 10.42% | 23.94x |
| Charlotte Russe | 6.03% | 22.67x |
| Club Monaco | 2.46% | 20.83x |
| Zumiez | 8.76% | 20.59x |
| Hollister | 5.25% | 20.51x |
| Michael Kors | 5.14% | 20.14x |
| Levi Strauss | 2.65% | 19.92x |
| Gymboree | 7.69% | 18.77x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lenscrafters audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.91% | 4.97x |
| New York City Education & News Cluster | 1.95% | 4.26x |
| Institutional Investing | 0.28% | 4.20x |
| NYC Tourist Attractions | 2.56% | 4.04x |
| Philanthropy - Nonprofits | 0.14% | 3.41x |
| Marketing Professionals | 0.61% | 2.78x |
| Turkey & Iran Cluster | 0.06% | 2.73x |
| Retail Industry News | 0.14% | 2.72x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.71x |
| Real Estate Cluster | 0.18% | 2.63x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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DEMOGRAPHICS
The Lenscrafters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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