Dstillery Audiences

LENSCRAFTERS

Audience Size: 120.4 Thousand Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 120.4 thousand unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is Ice Skating Enthusiasts.

Interest Composition Index
Ice Skating Enthusiasts 5.80% 6.34x
Authors 4.35% 5.27x
Holiday Season Department Store Deal Shoppers 5.80% 4.84x
IT News Readers 7.25% 4.42x
SEO Specialists 4.35% 4.39x
Essential Oils Enthusiasts 5.80% 4.34x
Kosher Recipe Researchers 4.35% 4.16x
Florida Gulf Coast Travel Researchers 7.25% 4.15x
Business Accounting Software Researchers 4.35% 4.13x
Orthodontics Researchers 4.35% 4.01x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Forever 21.

Location Composition Index
Forever 21 10.41% 23.19x
Hollister 12.70% 22.72x
Charlotte Russe 1.52% 22.38x
Zumiez 15.03% 21.81x
Club Monaco 0.98% 21.81x
Coach 8.49% 21.17x
Lorna Jane 0.46% 19.96x
Ann Taylor 2.48% 19.18x
Abercrombie & Fitch 0.87% 19.09x
Journeys 24.38% 18.82x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.12% 5.51x
Comedy Content 0.17% 4.76x
Data, Analytics & Coding 0.37% 4.51x
Oil & Energy 0.12% 4.20x
Colorado Snow 0.28% 4.08x
Horse Racing 0.12% 4.00x
Car Keys, Locks & Remotes 0.18% 3.98x
Quotes & Inspiration 0.83% 3.95x
Motorcycle Racing Researchers 0.18% 3.71x
Chicago Cluster 2.90% 3.54x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male