Dstillery Audiences

LENSCRAFTERS

Audience Size: 507.6 Thousand Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 507.6 thousand unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.71% 2.02x
Chicago Trip Planners 2.44% 1.94x
Broadway Fans 1.82% 1.86x
Real Estate Decision Makers 3.91% 1.76x
Online Grocery Shoppers 4.55% 1.76x
Venture Capitalists 1.57% 1.73x
Restaurant Menu Researchers 1.92% 1.69x
Men's Shoe Shoppers 1.64% 1.65x
Last Minute Travelers 1.80% 1.63x
Sightseeing Travelers 2.00% 1.61x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Journeys.

Location Composition Index
Journeys 6.80% 31.88x
Ann Taylor 3.55% 31.72x
Charlotte Russe 4.95% 31.35x
Express 5.77% 31.02x
Hollister 3.08% 24.57x
Zumiez 5.74% 24.37x
Michael Kors 3.41% 24.31x
Lorna Jane 0.76% 23.50x
Levi Strauss 1.69% 23.49x
Club Monaco 2.10% 23.19x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.05% 3.31x
NYC Tourist Attractions 1.95% 3.24x
New York City Education & News Cluster 1.27% 2.94x
Poland Cluster 0.11% 2.71x
Institutional Investing 0.12% 2.41x
Meeting Planning & Hotels 0.08% 2.40x
Illinois Education 0.12% 2.25x
LGBTQ Advocacy 0.97% 2.25x
Chicago Cluster 2.20% 2.22x
Visa & Immigration 0.12% 2.20x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male