Explore the Lenscrafters Audience
Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 120.4 thousand unique devices whose actions qualify for the Lenscrafters audience.
INTERESTS
The Lenscrafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lenscrafters audience is Ice Skating Enthusiasts.
| Interest | Composition | Index |
| Ice Skating Enthusiasts | 5.80% | 6.34x |
| Authors | 4.35% | 5.27x |
| Holiday Season Department Store Deal Shoppers | 5.80% | 4.84x |
| IT News Readers | 7.25% | 4.42x |
| SEO Specialists | 4.35% | 4.39x |
| Essential Oils Enthusiasts | 5.80% | 4.34x |
| Kosher Recipe Researchers | 4.35% | 4.16x |
| Florida Gulf Coast Travel Researchers | 7.25% | 4.15x |
| Business Accounting Software Researchers | 4.35% | 4.13x |
| Orthodontics Researchers | 4.35% | 4.01x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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APPAREL RETAILERS
The Lenscrafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lenscrafters audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 10.41% | 23.19x |
| Hollister | 12.70% | 22.72x |
| Charlotte Russe | 1.52% | 22.38x |
| Zumiez | 15.03% | 21.81x |
| Club Monaco | 0.98% | 21.81x |
| Coach | 8.49% | 21.17x |
| Lorna Jane | 0.46% | 19.96x |
| Ann Taylor | 2.48% | 19.18x |
| Abercrombie & Fitch | 0.87% | 19.09x |
| Journeys | 24.38% | 18.82x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lenscrafters audience is Fire Fighting.
| Content Affinity | Composition | Index |
| Fire Fighting | 0.12% | 5.51x |
| Comedy Content | 0.17% | 4.76x |
| Data, Analytics & Coding | 0.37% | 4.51x |
| Oil & Energy | 0.12% | 4.20x |
| Colorado Snow | 0.28% | 4.08x |
| Horse Racing | 0.12% | 4.00x |
| Car Keys, Locks & Remotes | 0.18% | 3.98x |
| Quotes & Inspiration | 0.83% | 3.95x |
| Motorcycle Racing Researchers | 0.18% | 3.71x |
| Chicago Cluster | 2.90% | 3.54x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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DEMOGRAPHICS
The Lenscrafters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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