Dstillery Audiences

LENSCRAFTERS

Audience Size: 124.7 Thousand Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 124.7 thousand unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.67x
Readers of Mexican Content 4.81% 2.24x
Running Enthusiasts 2.56% 2.17x
Readers of Honduran Content 4.06% 2.09x
Tech News Enthusiasts 3.01% 2.09x
Readers of Caribbean Content 4.21% 2.07x
Readers of South American Content 3.91% 2.03x
Thrift Store Shoppers 3.01% 2.03x
Doctors 2.86% 2.00x
California Skiers and Snowboarders 4.21% 1.99x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Forever 21.

Location Composition Index
Forever 21 10.32% 26.90x
Lorna Jane 0.52% 26.83x
Coach 9.06% 26.68x
Charlotte Russe 1.46% 24.88x
Zumiez 14.67% 24.75x
Hollister 11.51% 23.81x
Club Monaco 0.78% 22.85x
H&M 8.53% 21.25x
Ann Taylor 2.22% 21.13x
Journeys 24.04% 21.05x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.12% 5.51x
Broadway Information 0.65% 5.06x
Travel, Food, Fashion & Fitness 0.45% 4.43x
Conservatives & Conspiracies 1.05% 4.14x
Horse Racing 0.12% 4.00x
Tennis, Golf & Boxing 0.30% 3.89x
Gossip & Entertainment 0.45% 3.79x
NYC Tourist Attractions 0.30% 3.75x
South Africa News Cluster 0.30% 3.69x
Personal Finance Researchers 0.30% 3.50x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male