Dstillery Audiences

LENSCRAFTERS

Audience Size: 1.1 Million Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.67x
Wireless Headphone Researchers 0.03% 1.64x
EDM Festival Enthusiasts 2.84% 1.55x
San Antonio Spurs Fans 2.38% 1.45x
Los Angeles Trip Planners 2.25% 1.45x
Luxury Boutique Hotel Researchers 2.44% 1.42x
School Closings Updates Readers 0.74% 1.41x
French Language Learners 3.12% 1.41x
Thrift Store Shoppers 1.44% 1.40x
College Aspirants 2.38% 1.40x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.38% 7.59x
Charlotte Russe 1.88% 7.41x
Club Monaco 1.22% 6.56x
Hollister 14.19% 6.55x
Forever 21 12.17% 6.07x
Ann Taylor 3.20% 5.99x
Gymboree 14.77% 5.81x
Zumiez 15.35% 5.80x
Uniqlo 1.46% 5.80x
Express 19.59% 5.73x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.03% 3.70x
Chat Rooms 0.05% 3.46x
Beach Vacations 0.03% 3.32x
Serbia & Albania Cluster 0.07% 3.20x
Watches Retail 0.04% 3.06x
Historical Information - Museums & Libraries 0.10% 2.91x
Illinois College Sports 0.07% 2.90x
Startup Investment 0.03% 2.55x
Children's Health 0.03% 2.51x
Numerology & Astrology 0.03% 2.51x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female