Dstillery Audiences

LENSCRAFTERS

Audience Size: 1.9 Million Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.25% 1.95x
New York City Events Researchers 3.01% 1.75x
Los Angeles Trip Planners 3.73% 1.73x
Los Angeles Activities Researchers 3.12% 1.71x
Opera Enthusiasts 2.84% 1.67x
Real Estate Decision Makers 3.31% 1.66x
California Trip Planners 3.06% 1.64x
Ballet Enthusiasts 3.00% 1.63x
Readers of South American Content 3.06% 1.63x
Las Vegas Nightlife Researchers 3.66% 1.62x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Hollister.

Location Composition Index
Hollister 13.83% 15.91x
Charlotte Russe 14.48% 15.75x
Topshop 1.37% 15.60x
Abercrombie & Fitch 8.24% 15.53x
Zumiez 20.47% 14.66x
Aeropostale 16.92% 14.64x
Uniqlo 4.35% 14.38x
Express 16.80% 14.34x
Gymboree 14.19% 14.07x
Michael Kors 13.03% 13.64x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.05% 3.11x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.99x
Los Angeles Cluster 0.05% 2.80x
Serbia & Albania Cluster 0.05% 2.48x
Online Learning 0.02% 2.46x
Germany Cluster 0.03% 2.30x
Institutional Investing 0.16% 2.29x
New York City Real Estate Research Cluster 0.91% 2.26x
French Education 0.01% 2.22x
LGBTQ Advocacy 1.39% 2.18x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male