Explore the Lenscrafters Audience
Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 229.9 thousand unique devices whose actions qualify for the Lenscrafters audience.
INTERESTS
The Lenscrafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lenscrafters audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.67x |
| School Closings Updates Readers | 1.84% | 2.07x |
| New York City Events Researchers | 2.62% | 2.03x |
| Small Luxury SUV Auto Intenders | 1.42% | 1.73x |
| Ballet Enthusiasts | 2.52% | 1.70x |
| Travel Guide and Review Readers | 2.94% | 1.69x |
| Telemedicine Content Readers | 1.36% | 1.68x |
| At-Home Gym Intenders | 3.15% | 1.66x |
| Tokyo Trip Planners | 2.36% | 1.66x |
| Executive and C-Suite | 2.20% | 1.65x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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APPAREL RETAILERS
The Lenscrafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lenscrafters audience is Hollister.
| Location | Composition | Index |
| Hollister | 9.11% | 29.28x |
| Zumiez | 11.49% | 26.50x |
| Forever 21 | 7.46% | 23.69x |
| Journeys | 17.81% | 22.21x |
| Buckle | 11.80% | 22.07x |
| Abercrombie & Fitch | 0.82% | 21.76x |
| Club Monaco | 0.57% | 21.00x |
| Coach | 5.24% | 20.88x |
| Aeropostale | 10.03% | 20.78x |
| Victoria's Secret | 16.17% | 20.03x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lenscrafters audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.13% | 5.83x |
| Mobile Industry Information | 0.31% | 4.13x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.10% | 3.97x |
| Comedy Content | 0.16% | 3.89x |
| Perfume, Makeup & Cosmetics | 0.26% | 3.89x |
| China Cluster | 0.21% | 3.82x |
| Canadian Healthcare | 0.10% | 3.76x |
| Quebec Vacations | 0.10% | 3.68x |
| English as a Second Language | 0.10% | 3.66x |
| Chat Rooms | 0.05% | 3.46x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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DEMOGRAPHICS
The Lenscrafters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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