Dstillery Audiences

LENSCRAFTERS

Audience Size: 1.5 Million Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 0.12% 3.37x
School Closings Updates Readers 0.12% 2.47x
Burger Enthusiast 0.07% 2.15x
T-Mobile Customers 0.15% 2.01x
New York City Events Researchers 2.72% 1.63x
Real Estate Decision Makers 2.70% 1.50x
Cricket Enthusiasts 2.43% 1.49x
Miami Trip Planners 3.06% 1.47x
Readers of Arabic Content 2.24% 1.41x
Chicago Trip Planners 2.87% 1.40x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 6.14% 19.74x
Hollister 15.53% 17.58x
Zumiez 21.86% 15.95x
Topshop 0.84% 15.84x
Lorna Jane 1.11% 15.83x
Aeropostale 19.01% 15.79x
Express 20.67% 15.42x
Gymboree 14.65% 15.39x
Forever 21 13.46% 15.36x
Journeys 26.94% 14.96x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 0.07% 5.01x
Health & Safety Compliance 0.07% 4.77x
Roleplay & Fantasy Games 0.12% 4.13x
Costumes 0.07% 4.07x
Visa & Immigration 0.12% 3.89x
Chat Rooms 0.05% 3.46x
Franchising 0.03% 3.41x
Russia Cluster 0.07% 3.30x
Higher-End Fashion Brands 0.05% 3.18x
Concert Posters 0.05% 3.02x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male