Explore the Lenscrafters Audience
Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Lenscrafters audience.
INTERESTS
The Lenscrafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lenscrafters audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.13% | 2.67x |
| Wireless Headphone Researchers | 0.03% | 1.64x |
| EDM Festival Enthusiasts | 2.84% | 1.55x |
| San Antonio Spurs Fans | 2.38% | 1.45x |
| Los Angeles Trip Planners | 2.25% | 1.45x |
| Luxury Boutique Hotel Researchers | 2.44% | 1.42x |
| School Closings Updates Readers | 0.74% | 1.41x |
| French Language Learners | 3.12% | 1.41x |
| Thrift Store Shoppers | 1.44% | 1.40x |
| College Aspirants | 2.38% | 1.40x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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APPAREL RETAILERS
The Lenscrafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lenscrafters audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.38% | 7.59x |
| Charlotte Russe | 1.88% | 7.41x |
| Club Monaco | 1.22% | 6.56x |
| Hollister | 14.19% | 6.55x |
| Forever 21 | 12.17% | 6.07x |
| Ann Taylor | 3.20% | 5.99x |
| Gymboree | 14.77% | 5.81x |
| Zumiez | 15.35% | 5.80x |
| Uniqlo | 1.46% | 5.80x |
| Express | 19.59% | 5.73x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lenscrafters audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 0.03% | 3.70x |
| Chat Rooms | 0.05% | 3.46x |
| Beach Vacations | 0.03% | 3.32x |
| Serbia & Albania Cluster | 0.07% | 3.20x |
| Watches Retail | 0.04% | 3.06x |
| Historical Information - Museums & Libraries | 0.10% | 2.91x |
| Illinois College Sports | 0.07% | 2.90x |
| Startup Investment | 0.03% | 2.55x |
| Children's Health | 0.03% | 2.51x |
| Numerology & Astrology | 0.03% | 2.51x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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DEMOGRAPHICS
The Lenscrafters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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