Dstillery Audiences

LENSCRAFTERS

Audience Size: 1.8 Million Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.09% 2.72x
New York City Events Researchers 3.52% 1.92x
Restaurant Menu Researchers 2.93% 1.71x
United Arab Emirates Trip Planners 2.93% 1.68x
Online Grocery Shoppers 3.57% 1.67x
Real Estate Decision Makers 2.86% 1.67x
Opera Enthusiasts 2.58% 1.66x
New York Trip Planners 3.17% 1.65x
Las Vegas Nightlife Researchers 3.93% 1.61x
Ballet Enthusiasts 3.19% 1.60x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 9.02% 17.04x
Hollister 16.04% 15.85x
Abercrombie & Fitch 3.51% 15.62x
Topshop 1.07% 15.13x
Lorna Jane 1.37% 15.11x
Zumiez 22.47% 14.61x
Aeropostale 19.43% 14.37x
Express 20.81% 14.12x
Forever 21 13.91% 14.02x
Gymboree 15.35% 13.95x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.03% 5.96x
French Education 0.02% 3.97x
Mysticism 0.04% 3.00x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.87x
Community Planning & Transportation 0.09% 2.79x
Cosmetics Business 0.04% 2.76x
Retail Industry News 0.12% 2.75x
Malaya 0.02% 2.64x
South Carolina Travel 0.02% 2.64x
Russia Cluster 0.07% 2.57x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female