Dstillery Audiences

LENSCRAFTERS

Audience Size: 482.9 Thousand Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 482.9 thousand unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.13% 2.67x
School Closings Updates Readers 1.12% 1.78x
Global Destinations Reopening Researchers 1.44% 1.74x
Hookah Shoppers 3.12% 1.69x
Sightseeing Travelers 3.12% 1.67x
Weight Loss Researchers 1.04% 1.66x
Drug Store Shoppers 1.96% 1.65x
Holiday Gift Shoppers 0.88% 1.62x
Ballet Enthusiasts 2.24% 1.61x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 0.80% 1.61x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.71% 14.35x
Lorna Jane 1.02% 12.91x
Hollister 12.44% 12.18x
Club Monaco 1.03% 11.75x
Forever 21 10.54% 11.22x
Express 17.83% 10.93x
Journeys 24.83% 10.72x
Aeropostale 15.24% 10.60x
Gymboree 12.38% 10.55x
Abercrombie & Fitch 0.97% 10.54x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.12% 5.31x
Historical Information - Museums & Libraries 0.16% 4.99x
Brazil & Portugal News 0.12% 4.34x
Unique & Personalized Fashion 0.12% 3.98x
Tennis, Golf & Boxing 0.16% 3.87x
Caribbean Vacation 0.20% 3.79x
Poland Cluster 0.12% 3.65x
Chat Rooms 0.05% 3.46x
Aid Groups 0.08% 3.39x
Medical Journals 0.08% 3.18x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male