Explore the Lenscrafters Audience
Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Lenscrafters audience.
INTERESTS
The Lenscrafters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lenscrafters audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.25% | 1.95x |
| New York City Events Researchers | 3.01% | 1.75x |
| Los Angeles Trip Planners | 3.73% | 1.73x |
| Los Angeles Activities Researchers | 3.12% | 1.71x |
| Opera Enthusiasts | 2.84% | 1.67x |
| Real Estate Decision Makers | 3.31% | 1.66x |
| California Trip Planners | 3.06% | 1.64x |
| Ballet Enthusiasts | 3.00% | 1.63x |
| Readers of South American Content | 3.06% | 1.63x |
| Las Vegas Nightlife Researchers | 3.66% | 1.62x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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APPAREL RETAILERS
The Lenscrafters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lenscrafters audience is Hollister.
| Location | Composition | Index |
| Hollister | 13.83% | 15.91x |
| Charlotte Russe | 14.48% | 15.75x |
| Topshop | 1.37% | 15.60x |
| Abercrombie & Fitch | 8.24% | 15.53x |
| Zumiez | 20.47% | 14.66x |
| Aeropostale | 16.92% | 14.64x |
| Uniqlo | 4.35% | 14.38x |
| Express | 16.80% | 14.34x |
| Gymboree | 14.19% | 14.07x |
| Michael Kors | 13.03% | 13.64x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lenscrafters audience is Chemicals.
| Content Affinity | Composition | Index |
| Chemicals | 0.05% | 3.11x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.99x |
| Los Angeles Cluster | 0.05% | 2.80x |
| Serbia & Albania Cluster | 0.05% | 2.48x |
| Online Learning | 0.02% | 2.46x |
| Germany Cluster | 0.03% | 2.30x |
| Institutional Investing | 0.16% | 2.29x |
| New York City Real Estate Research Cluster | 0.91% | 2.26x |
| French Education | 0.01% | 2.22x |
| LGBTQ Advocacy | 1.39% | 2.18x |
Composition Percentage:
The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
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DEMOGRAPHICS
The Lenscrafters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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