Dstillery Audiences

LENSCRAFTERS

Audience Size: 1.3 Million Devices

Explore the Lenscrafters Audience

Below you'll find more information about the Lenscrafters audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Lenscrafters audience.

Dstillery Crafted Audiences

INTERESTS

The Lenscrafters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lenscrafters audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.69% 2.54x
Ballet Enthusiasts 3.46% 2.38x
New York Trip Planners 3.64% 2.19x
Venture Capitalists 2.51% 2.12x
Online Grocery Shoppers 6.31% 2.06x
Real Estate Decision Makers 5.95% 1.97x
Restaurant Menu Researchers 2.38% 1.93x
SEO Specialists 3.13% 1.89x
Investment Banking Professionals 2.65% 1.85x
New York Mets Fans 1.92% 1.83x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Interest attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lenscrafters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lenscrafters audience is Everlane.

Location Composition Index
Everlane 0.35% 24.78x
Express 7.89% 19.58x
Charlotte Russe 5.92% 18.86x
Journeys 10.56% 18.63x
Zumiez 11.63% 18.04x
Hollister 6.97% 17.60x
Gymboree 7.19% 17.29x
Levi Strauss 2.59% 17.20x
LOFT 11.78% 16.99x
Michael Kors 5.27% 16.71x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Location attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lenscrafters audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.89% 3.99x
NYC Tourist Attractions 2.54% 3.51x
New York City Education & News Cluster 1.58% 3.23x
New Jersey News Cluster 2.45% 1.67x
Connecticut News 2.02% 1.45x
Small Business Resources 3.68% 1.39x
Chicago Cluster 1.80% 1.38x
Stock Market Investing Researchers 3.82% 1.34x
Boston Cluster 2.93% 1.32x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 1.58% 1.31x
Composition Percentage: The overlap percentage between the Lenscrafters audience and the Content Affinity attribute.
Index: A comparison of the Lenscrafters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lenscrafters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male