Dstillery Audiences

LES SCHWAB

Audience Size: 416.5 Thousand Devices

Explore the Les Schwab Audience

Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 416.5 thousand unique devices whose actions qualify for the Les Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Les Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Les Schwab audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 14.73% 5.53x
Oregon County and Local Fair Visitors 13.66% 5.51x
Oregon Trip Planners 13.08% 5.42x
Washington County and Local Fair Visitors 12.52% 4.89x
Seattle Seahawks Fans 11.66% 4.50x
Oregon Ducks Fans 8.62% 4.45x
Montana and Idaho Trip Planners 10.38% 4.25x
Seattle Trip Planners 10.49% 3.49x
Washington Skiers and Snowboarders 9.10% 3.45x
Summer Festivals and Fairs Visitors 8.43% 3.40x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Les Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Les Schwab audience is REI.

Location Composition Index
REI 3.04% 9.84x
Carhartt 0.91% 9.16x
Columbia 2.22% 8.13x
Patagonia 1.87% 7.64x
Eddie Bauer 3.43% 7.31x
The North Face 2.55% 7.12x
Zumiez 7.66% 5.82x
Buckle 5.99% 5.35x
Lorna Jane 0.41% 4.86x
Gymboree 4.01% 4.44x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 3.95% 12.35x
Pacific Northwest Information Research Cluster 9.07% 8.93x
Pacific Northwest Sports & News Cluster 4.99% 8.44x
Oregon News 12.22% 8.27x
Tahoe & Reno Tourism 1.55% 6.86x
Northern California Cluster 4.00% 5.03x
Comedy Content 0.11% 4.49x
Pac 12 Sports 0.40% 4.39x
Tattoos & Costumes 0.08% 4.27x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.95% 4.26x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Les Schwab audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female