Dstillery Audiences

LES SCHWAB

Audience Size: 342.8 Thousand Devices

Explore the Les Schwab Audience

Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 342.8 thousand unique devices whose actions qualify for the Les Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Les Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Les Schwab audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 8.97% 7.03x
Oregon Ducks Fans 5.49% 5.94x
Montana and Idaho Trip Planners 6.21% 5.25x
Seattle Seahawks Fans 7.64% 4.96x
Washington Skiers and Snowboarders 6.00% 4.51x
Seattle Trip Planners 6.56% 4.03x
Summer Festivals and Fairs Visitors 4.67% 3.50x
Gonzaga Bulldogs Fans 3.50% 3.07x
Portland Trail Blazers Fans 2.97% 2.94x
Western Canada Skiers and Snowboarders 2.97% 2.55x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Les Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Les Schwab audience is Columbia.

Location Composition Index
Columbia 1.73% 11.57x
REI 3.31% 10.65x
Gymboree 3.69% 9.72x
Zumiez 4.77% 8.91x
Lorna Jane 0.70% 8.55x
Carhartt 18.48% 8.39x
Patagonia 1.38% 7.81x
Eddie Bauer 1.42% 7.31x
The North Face 2.10% 7.17x
Madewell 1.52% 6.47x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 2.99% 14.34x
Pacific Northwest Information Research Cluster 6.28% 9.58x
Oregon News 8.83% 9.11x
Pacific Northwest Sports & News Cluster 4.09% 8.62x
Northern California Cluster 2.55% 4.56x
Utah Cluster 1.68% 4.15x
Colorado News 4.86% 3.29x
Recreational Vehicles 1.66% 2.60x
San Francisco Bay Area Cluster 1.68% 1.75x
News Cluster 3.25% 1.59x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Les Schwab audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male