Dstillery Audiences

LES SCHWAB

Audience Size: 212.1 Thousand Devices

Explore the Les Schwab Audience

Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 212.1 thousand unique devices whose actions qualify for the Les Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Les Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Les Schwab audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 9.97% 7.51x
Oregon Ducks Fans 6.33% 6.89x
Montana and Idaho Trip Planners 6.05% 5.06x
Seattle Seahawks Fans 6.20% 4.89x
Washington Skiers and Snowboarders 5.93% 4.34x
Seattle Trip Planners 6.01% 3.95x
Summer Festivals and Fairs Visitors 5.20% 3.84x
Gonzaga Bulldogs Fans 3.81% 3.25x
Portland Trail Blazers Fans 3.29% 3.07x
Symphony Music Enthusiasts 3.48% 2.92x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Les Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Les Schwab audience is Columbia.

Location Composition Index
Columbia 1.34% 13.06x
Zumiez 3.09% 9.60x
Patagonia 0.94% 9.37x
REI 3.02% 9.26x
Gymboree 3.31% 9.03x
Lorna Jane 0.56% 8.95x
Madewell 1.22% 7.90x
Carhartt 18.79% 7.65x
The North Face 1.95% 6.48x
Eddie Bauer 0.86% 6.41x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 2.64% 14.62x
Oregon News 8.97% 10.52x
Pacific Northwest Information Research Cluster 5.24% 10.24x
Pacific Northwest Sports & News Cluster 3.74% 10.00x
Tahoe & Reno Tourism 1.04% 5.41x
Northern California Cluster 2.62% 5.26x
Utah Cluster 1.73% 4.75x
Pac 12 Sports 0.52% 4.45x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.81% 3.27x
Central California Cluster 0.77% 3.26x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Les Schwab audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female