Dstillery Audiences

LES SCHWAB

Audience Size: 32 Thousand Devices

Explore the Les Schwab Audience

Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 32 thousand unique devices whose actions qualify for the Les Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Les Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Les Schwab audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 8.11% 6.91x
Oregon Ducks Fans 5.42% 6.37x
Montana and Idaho Trip Planners 5.74% 5.19x
Seattle Seahawks Fans 6.06% 4.73x
Washington Skiers and Snowboarders 5.74% 4.65x
Seattle Trip Planners 6.00% 4.01x
Summer Festivals and Fairs Visitors 4.85% 3.59x
Gonzaga Bulldogs Fans 3.46% 3.19x
Santa Cruz Trip Planners 4.29% 2.94x
Rodeo Enthusiasts 3.22% 2.74x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Les Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Les Schwab audience is Carhartt.

Location Composition Index
Carhartt 4.38% 8.40x
Gymboree 1.28% 5.32x
REI 1.85% 4.69x
The North Face 0.78% 4.06x
Gap 0.78% 4.05x
Banana Republic 1.07% 2.83x
J. Crew 0.68% 2.19x
Brooks Brothers 0.75% 2.13x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 2.24% 13.15x
Pacific Northwest Information Research Cluster 4.66% 10.60x
Oregon News 7.71% 9.59x
Pacific Northwest Sports & News Cluster 3.42% 9.26x
Northern California Cluster 2.78% 5.47x
Utah Cluster 1.92% 5.09x
Tahoe & Reno Tourism 0.81% 4.72x
Pac 12 Sports 0.51% 4.67x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 1.07% 4.19x
Colorado Snow 0.83% 3.83x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.