Explore the Les Schwab Audience
Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 316.7 thousand unique devices whose actions qualify for the Les Schwab audience.
INTERESTS
The Les Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Les Schwab audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 19.32% | 8.08x |
| Oregon Trip Planners | 17.28% | 7.89x |
| Oregon County and Local Fair Visitors | 16.49% | 6.96x |
| Washington County and Local Fair Visitors | 14.82% | 6.73x |
| Oregon Ducks Fans | 11.26% | 6.59x |
| Seattle Seahawks Fans | 15.08% | 6.43x |
| Montana and Idaho Trip Planners | 12.41% | 6.05x |
| Seattle Trip Planners | 13.82% | 5.24x |
| Washington Skiers and Snowboarders | 11.78% | 5.18x |
| Summer Festivals and Fairs Visitors | 9.58% | 4.09x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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APPAREL RETAILERS
The Les Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Les Schwab audience is REI.
| Location | Composition | Index |
| REI | 3.19% | 11.05x |
| Columbia | 2.31% | 10.58x |
| Patagonia | 1.69% | 9.07x |
| Eddie Bauer | 4.45% | 8.51x |
| The North Face | 2.85% | 7.71x |
| Carhartt | 31.32% | 6.73x |
| Zumiez | 9.50% | 6.28x |
| Buckle | 7.23% | 6.08x |
| Lorna Jane | 0.50% | 5.88x |
| Abercrombie & Fitch | 1.01% | 5.43x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 4.50% | 12.94x |
| Pacific Northwest Sports & News Cluster | 5.76% | 12.44x |
| Pacific Northwest Information Research Cluster | 12.98% | 11.75x |
| Oregon News | 16.18% | 10.49x |
| Tahoe & Reno Tourism | 1.10% | 6.54x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.88% | 5.81x |
| Utah Cluster | 2.88% | 5.06x |
| Northern California Cluster | 2.62% | 4.82x |
| Pac 12 Sports | 0.21% | 4.70x |
| Backpacking | 1.15% | 4.14x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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DEMOGRAPHICS
The Les Schwab audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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