Dstillery Audiences

LES SCHWAB

Audience Size: 316.7 Thousand Devices

Explore the Les Schwab Audience

Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 316.7 thousand unique devices whose actions qualify for the Les Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Les Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Les Schwab audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 19.32% 8.08x
Oregon Trip Planners 17.28% 7.89x
Oregon County and Local Fair Visitors 16.49% 6.96x
Washington County and Local Fair Visitors 14.82% 6.73x
Oregon Ducks Fans 11.26% 6.59x
Seattle Seahawks Fans 15.08% 6.43x
Montana and Idaho Trip Planners 12.41% 6.05x
Seattle Trip Planners 13.82% 5.24x
Washington Skiers and Snowboarders 11.78% 5.18x
Summer Festivals and Fairs Visitors 9.58% 4.09x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Les Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Les Schwab audience is REI.

Location Composition Index
REI 3.19% 11.05x
Columbia 2.31% 10.58x
Patagonia 1.69% 9.07x
Eddie Bauer 4.45% 8.51x
The North Face 2.85% 7.71x
Carhartt 31.32% 6.73x
Zumiez 9.50% 6.28x
Buckle 7.23% 6.08x
Lorna Jane 0.50% 5.88x
Abercrombie & Fitch 1.01% 5.43x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 4.50% 12.94x
Pacific Northwest Sports & News Cluster 5.76% 12.44x
Pacific Northwest Information Research Cluster 12.98% 11.75x
Oregon News 16.18% 10.49x
Tahoe & Reno Tourism 1.10% 6.54x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.88% 5.81x
Utah Cluster 2.88% 5.06x
Northern California Cluster 2.62% 4.82x
Pac 12 Sports 0.21% 4.70x
Backpacking 1.15% 4.14x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Les Schwab audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male