Dstillery Audiences

LES SCHWAB

Audience Size: 396.4 Thousand Devices

Explore the Les Schwab Audience

Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 396.4 thousand unique devices whose actions qualify for the Les Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Les Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Les Schwab audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 15.79% 7.34x
North West State Fair Visitors 15.86% 6.61x
Oregon County and Local Fair Visitors 15.22% 6.59x
Oregon Ducks Fans 10.09% 5.61x
Washington County and Local Fair Visitors 12.84% 5.52x
Montana and Idaho Trip Planners 10.97% 5.05x
Seattle Seahawks Fans 11.90% 4.89x
Seattle Trip Planners 12.78% 4.38x
Summer Festivals and Fairs Visitors 9.62% 4.19x
Washington Skiers and Snowboarders 9.73% 4.17x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Les Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Les Schwab audience is REI.

Location Composition Index
REI 3.25% 10.27x
Columbia 2.42% 8.46x
Patagonia 1.93% 8.33x
Eddie Bauer 3.93% 7.49x
The North Face 2.67% 6.90x
Carhartt 6.29% 6.73x
Zumiez 8.46% 5.86x
Buckle 6.17% 5.35x
Lorna Jane 0.42% 4.50x
Gymboree 4.60% 4.37x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 4.09% 12.77x
Oregon News 14.82% 9.93x
Pacific Northwest Information Research Cluster 9.05% 9.51x
Tahoe & Reno Tourism 2.05% 9.17x
Pacific Northwest Sports & News Cluster 4.26% 9.12x
Northern California Cluster 5.67% 6.68x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.05% 4.52x
Utah Cluster 2.31% 4.46x
Pac 12 Sports 0.34% 4.40x
Alaska Cluster 0.60% 3.84x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Les Schwab audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female