Explore the Les Schwab Audience
Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 189.9 thousand unique devices whose actions qualify for the Les Schwab audience.
INTERESTS
The Les Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Les Schwab audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 18.60% | 9.10x |
| North West State Fair Visitors | 19.72% | 8.11x |
| Washington County and Local Fair Visitors | 18.50% | 7.60x |
| Seattle Seahawks Fans | 16.89% | 7.32x |
| Oregon County and Local Fair Visitors | 18.00% | 7.13x |
| Seattle Trip Planners | 15.98% | 6.91x |
| Montana and Idaho Trip Planners | 14.16% | 6.86x |
| Oregon Ducks Fans | 10.62% | 6.40x |
| Washington Skiers and Snowboarders | 11.93% | 5.95x |
| Food Bank Researchers | 3.74% | 5.55x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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APPAREL RETAILERS
The Les Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Les Schwab audience is REI.
| Location | Composition | Index |
| REI | 2.63% | 12.24x |
| Columbia | 1.55% | 11.82x |
| Patagonia | 1.32% | 10.27x |
| Maurices | 1.56% | 9.56x |
| Eddie Bauer | 3.40% | 8.93x |
| The North Face | 2.08% | 8.30x |
| Lorna Jane | 0.36% | 6.94x |
| Carhartt | 42.34% | 6.69x |
| Zumiez | 7.48% | 6.54x |
| Abercrombie & Fitch | 0.50% | 6.49x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Les Schwab audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 7.58% | 15.20x |
| Idaho Cluster | 6.88% | 13.83x |
| Pacific Northwest Information Research Cluster | 16.18% | 10.70x |
| Oregon News | 19.21% | 10.14x |
| Tahoe & Reno Tourism | 1.52% | 6.51x |
| Utah Cluster | 3.84% | 5.89x |
| Learning & Development Products | 0.40% | 4.31x |
| Northern California Cluster | 2.12% | 4.13x |
| Paleo & Keto Diet Enthusiasts | 0.61% | 3.97x |
| Writing & Publishing | 0.20% | 3.73x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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DEMOGRAPHICS
The Les Schwab audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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