Dstillery Audiences

LES SCHWAB

Audience Size: 121.1 Thousand Devices

Explore the Les Schwab Audience

Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 121.1 thousand unique devices whose actions qualify for the Les Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Les Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Les Schwab audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 18.27% 9.47x
North West State Fair Visitors 21.04% 7.71x
Washington Skiers and Snowboarders 12.74% 6.98x
Seattle Seahawks Fans 16.39% 6.56x
Montana and Idaho Trip Planners 12.62% 6.55x
Oregon Ducks Fans 9.97% 6.25x
Oregon County and Local Fair Visitors 17.72% 6.19x
Washington County and Local Fair Visitors 15.84% 5.84x
Seattle Trip Planners 14.17% 5.38x
Gonzaga Bulldogs Fans 8.42% 4.88x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Les Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Les Schwab audience is Patagonia.

Location Composition Index
Patagonia 0.84% 14.52x
REI 2.03% 12.17x
The North Face 1.15% 11.45x
Columbia 0.93% 10.94x
Eddie Bauer 2.06% 7.68x
Zumiez 3.86% 7.65x
Maurices 7.46% 6.06x
Carhartt 49.25% 5.10x
Free People 0.72% 5.03x
Gymboree 2.33% 4.80x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Les Schwab audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 5.32% 11.77x
Idaho Cluster 5.54% 11.72x
Pacific Northwest Information Research Cluster 14.73% 10.82x
Oregon News 17.39% 8.27x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.65% 6.17x
Utah Cluster 2.55% 5.16x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.44% 5.11x
Central California Cluster 0.78% 3.67x
Recreational Motor Sport Enthusiasts 0.44% 3.66x
Beer, Wine & Alcohol 0.44% 3.62x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Les Schwab audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female