Explore the Les Schwab Audience
Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 403.6 thousand unique devices whose actions qualify for the Les Schwab audience.
INTERESTS
The Les Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Les Schwab audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 10.33% | 7.09x |
| Oregon Ducks Fans | 7.05% | 6.85x |
| Seattle Seahawks Fans | 8.38% | 5.18x |
| Montana and Idaho Trip Planners | 6.33% | 4.63x |
| Seattle Trip Planners | 7.96% | 4.27x |
| Washington Skiers and Snowboarders | 6.79% | 4.25x |
| Gonzaga Bulldogs Fans | 4.47% | 3.49x |
| Summer Festivals and Fairs Visitors | 4.70% | 3.22x |
| Portland Trail Blazers Fans | 3.65% | 3.18x |
| Western Canada Skiers and Snowboarders | 3.16% | 2.19x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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APPAREL RETAILERS
The Les Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Les Schwab audience is REI.
| Location | Composition | Index |
| REI | 3.13% | 9.75x |
| Columbia | 1.85% | 9.24x |
| Gymboree | 3.62% | 8.45x |
| Carhartt | 14.94% | 7.88x |
| Patagonia | 1.81% | 7.68x |
| Zumiez | 5.57% | 7.37x |
| The North Face | 2.39% | 7.02x |
| Lorna Jane | 0.59% | 7.01x |
| Eddie Bauer | 1.78% | 6.99x |
| Buckle | 2.81% | 5.88x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 2.98% | 11.83x |
| Oregon News | 11.12% | 9.92x |
| Pacific Northwest Information Research Cluster | 7.17% | 8.90x |
| Pacific Northwest Sports & News Cluster | 4.51% | 7.96x |
| Pac 12 Sports | 0.58% | 4.46x |
| Tahoe & Reno Tourism | 0.91% | 4.35x |
| Utah Cluster | 1.79% | 4.26x |
| Northern California Cluster | 2.54% | 3.90x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.14% | 3.78x |
| Colorado Cluster | 1.05% | 2.94x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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DEMOGRAPHICS
The Les Schwab audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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