Dstillery Audiences

LES SCHWAB

Audience Size: 47.2 Thousand Devices

Explore the Les Schwab Audience

Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 47.2 thousand unique devices whose actions qualify for the Les Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Les Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Les Schwab audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 15.35% 6.98x
Oregon Ducks Fans 10.37% 6.67x
Washington Skiers and Snowboarders 14.11% 6.66x
North West State Fair Visitors 17.84% 6.65x
Oregon County and Local Fair Visitors 15.35% 6.38x
Montana and Idaho Trip Planners 12.86% 6.37x
Seattle Seahawks Fans 14.52% 6.12x
Seattle Trip Planners 13.28% 5.20x
Western Canada Skiers and Snowboarders 8.30% 5.15x
Washington County and Local Fair Visitors 12.45% 4.94x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Les Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Les Schwab audience is Columbia.

Location Composition Index
Columbia 1.07% 12.35x
REI 1.79% 11.24x
Patagonia 0.60% 10.62x
Lorna Jane 0.24% 10.16x
The North Face 1.11% 8.28x
Eddie Bauer 2.98% 8.18x
Zumiez 4.65% 6.29x
Maurices 8.29% 5.88x
Carhartt 46.21% 4.89x
Gymboree 3.20% 4.83x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Les Schwab audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 4.15% 12.65x
Pacific Northwest Information Research Cluster 12.03% 11.23x
Idaho Cluster 3.32% 9.65x
Oregon News 15.77% 9.53x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.73% 8.02x
Utah Cluster 3.32% 7.15x
Woodwork 1.24% 5.69x
Colorado Cluster 3.32% 5.58x
Sports - Climbing, Non-traditional 1.24% 4.52x
Liberal Media - Political Activism 1.19% 4.43x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Les Schwab audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male