Explore the Les Schwab Audience
Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 185 thousand unique devices whose actions qualify for the Les Schwab audience.
INTERESTS
The Les Schwab audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Les Schwab audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 6.38% | 7.48x |
| Oregon Trip Planners | 12.69% | 7.27x |
| North West State Fair Visitors | 14.93% | 5.94x |
| Montana and Idaho Trip Planners | 9.04% | 5.65x |
| Seattle Seahawks Fans | 11.03% | 5.19x |
| Oregon County and Local Fair Visitors | 12.52% | 5.01x |
| Washington Skiers and Snowboarders | 8.87% | 4.93x |
| Washington County and Local Fair Visitors | 10.95% | 4.44x |
| Seattle Trip Planners | 10.03% | 4.22x |
| Summer Festivals and Fairs Visitors | 8.79% | 3.88x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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APPAREL RETAILERS
The Les Schwab audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Les Schwab audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.82% | 6.38x |
| REI | 3.47% | 6.32x |
| Patagonia | 1.01% | 5.22x |
| The North Face | 2.56% | 5.08x |
| Eddie Bauer | 5.46% | 4.60x |
| Zumiez | 9.39% | 3.78x |
| Maurices | 14.79% | 3.25x |
| Lorna Jane | 0.51% | 3.01x |
| Forever 21 | 5.33% | 2.83x |
| Buckle | 9.44% | 2.81x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 4.39% | 13.17x |
| Pacific Northwest Information Research Cluster | 9.37% | 10.51x |
| Pac 12 Sports | 0.83% | 10.49x |
| Pacific Northwest Sports & News Cluster | 1.74% | 9.89x |
| Oregon News | 11.28% | 9.70x |
| Recreational Motor Sport Enthusiasts | 0.50% | 6.62x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.25% | 5.55x |
| Tahoe & Reno Tourism | 0.50% | 4.80x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.82% | 4.59x |
| Utah Cluster | 1.99% | 4.46x |
Composition Percentage:
The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
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DEMOGRAPHICS
The Les Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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