Dstillery Audiences

LES SCHWAB

Audience Size: 403.6 Thousand Devices

Explore the Les Schwab Audience

Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 403.6 thousand unique devices whose actions qualify for the Les Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Les Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Les Schwab audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 10.33% 7.09x
Oregon Ducks Fans 7.05% 6.85x
Seattle Seahawks Fans 8.38% 5.18x
Montana and Idaho Trip Planners 6.33% 4.63x
Seattle Trip Planners 7.96% 4.27x
Washington Skiers and Snowboarders 6.79% 4.25x
Gonzaga Bulldogs Fans 4.47% 3.49x
Summer Festivals and Fairs Visitors 4.70% 3.22x
Portland Trail Blazers Fans 3.65% 3.18x
Western Canada Skiers and Snowboarders 3.16% 2.19x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Les Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Les Schwab audience is REI.

Location Composition Index
REI 3.13% 9.75x
Columbia 1.85% 9.24x
Gymboree 3.62% 8.45x
Carhartt 14.94% 7.88x
Patagonia 1.81% 7.68x
Zumiez 5.57% 7.37x
The North Face 2.39% 7.02x
Lorna Jane 0.59% 7.01x
Eddie Bauer 1.78% 6.99x
Buckle 2.81% 5.88x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 2.98% 11.83x
Oregon News 11.12% 9.92x
Pacific Northwest Information Research Cluster 7.17% 8.90x
Pacific Northwest Sports & News Cluster 4.51% 7.96x
Pac 12 Sports 0.58% 4.46x
Tahoe & Reno Tourism 0.91% 4.35x
Utah Cluster 1.79% 4.26x
Northern California Cluster 2.54% 3.90x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.14% 3.78x
Colorado Cluster 1.05% 2.94x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Les Schwab audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male