Dstillery Audiences

LES SCHWAB

Audience Size: 118.8 Thousand Devices

Explore the Les Schwab Audience

Below you'll find more information about the Les Schwab audience, broken down in different categories based on their digital and physical behaviors. These are 118.8 thousand unique devices whose actions qualify for the Les Schwab audience.

Dstillery Crafted Audiences

INTERESTS

The Les Schwab audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Les Schwab audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 19.76% 8.58x
Oregon Ducks Fans 10.99% 6.92x
Oregon County and Local Fair Visitors 18.75% 6.44x
North West State Fair Visitors 17.54% 6.32x
Seattle Seahawks Fans 13.21% 5.56x
Washington County and Local Fair Visitors 15.73% 5.56x
Montana and Idaho Trip Planners 12.70% 5.54x
Washington Skiers and Snowboarders 10.99% 4.99x
Seattle Trip Planners 12.00% 4.48x
Western Canada Skiers and Snowboarders 7.36% 4.17x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Interest attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Les Schwab audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Les Schwab audience is REI.

Location Composition Index
REI 1.13% 9.18x
Patagonia 0.40% 8.05x
The North Face 0.70% 6.71x
Columbia 0.49% 6.62x
Eddie Bauer 1.57% 6.16x
Zumiez 2.11% 3.95x
Maurices 4.04% 3.82x
Carhartt 26.49% 3.78x
LL Bean 0.17% 3.40x
Lululemon 0.85% 3.35x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Location attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Les Schwab audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 6.05% 13.45x
Pacific Northwest Sports & News Cluster 4.03% 10.95x
Oregon News 20.46% 10.63x
Pacific Northwest Information Research Cluster 10.79% 9.09x
Tahoe & Reno Tourism 1.01% 6.47x
Pac 12 Sports 0.40% 5.57x
Utah Cluster 3.12% 5.11x
Dial-Up Internet 0.60% 5.11x
Colorado Cluster 3.53% 5.09x
Central California Cluster 0.60% 4.77x
Composition Percentage: The overlap percentage between the Les Schwab audience and the Content Affinity attribute.
Index: A comparison of the Les Schwab audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Les Schwab audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female