Dstillery Audiences

LEXUS

Audience Size: 491.6 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 491.6 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Readers of Nicaraguan Content.

Interest Composition Index
Readers of Nicaraguan Content 1.70% 1.50x
Countdown to the Beach Travelers 3.04% 1.49x
Work Hard, Play Hard Travelers 0.16% 1.49x
Luxury Department Store Shoppers 2.18% 1.49x
Ohio State Buckeyes Fans 1.45% 1.46x
Cleveland Cavaliers Fans 1.25% 1.42x
Car Buyers 1.45% 1.40x
Luxury Retail Researchers 1.90% 1.39x
Cininnati Reds Fans 1.48% 1.39x
Car Enthusiasts 1.38% 1.38x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.47% 11.37x
Lorna Jane 0.80% 9.56x
Intermix 1.16% 9.55x
Club Monaco 1.20% 9.23x
Ralph Lauren 1.29% 9.11x
Tommy Bahama 3.21% 9.05x
Everlane 0.13% 8.96x
REI 2.68% 8.26x
Levi Strauss 1.27% 8.17x
Topshop 0.17% 8.15x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.89% 3.90x
Cosmetics Business 0.09% 3.11x
Russia Cluster 0.13% 2.73x
Central & Northwest Ohio Cluster 1.47% 2.66x
Nebraska Cluster 1.38% 2.49x
Motorcycle Racing Researchers 0.07% 2.29x
Korea Cluster 0.11% 2.25x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.23% 2.25x
Mexico Travel 0.07% 2.12x
Holistic Medicine 0.07% 2.00x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male