Dstillery Audiences

LEXUS

Audience Size: 453.8 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 453.8 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 3.84% 1.78x
Luxury Department Store Shoppers 3.30% 1.68x
Los Angeles Mass Transit Commuters 4.10% 1.67x
Surfers 2.83% 1.62x
Symphony Music Enthusiasts 3.36% 1.61x
Federal Employees 3.03% 1.60x
Men's Suit Shoppers 3.43% 1.58x
Reggaeton Fans 3.43% 1.57x
Roommate Seekers 2.96% 1.57x
Los Angeles Clippers Fans 3.03% 1.56x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.44% 9.12x
Everlane 0.17% 8.73x
Lorna Jane 0.79% 8.40x
Intermix 1.28% 8.27x
Topshop 0.40% 8.24x
Tommy Bahama 3.34% 7.50x
REI 2.65% 7.21x
Michael Kors 3.83% 7.17x
Levi Strauss 1.53% 7.12x
Supreme 0.31% 7.06x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 21.05x
Watches & Jewelry 0.02% 20.29x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 15.27x
Home Décor, Furniture, & Decorating 0.02% 11.64x
Quinceanera Planning 0.04% 11.47x
Sports - Skiing, Snowboarding 0.01% 9.95x
Local & Travel England - North Midlands 0.02% 9.25x
Online Games 1.55% 7.78x
England Tourism 0.04% 7.71x
Quebec Hunting & Outdoors Cluster 0.02% 7.55x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male