Dstillery Audiences

LEXUS

Audience Size: 173.6 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 173.6 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 4.54% 2.03x
Ohio State Buckeyes Fans 4.03% 1.91x
Horse Race Enthusiasts 3.19% 1.83x
Ohio County and Local Fair Visitors 4.79% 1.77x
Identity Theft Protection Researchers 2.27% 1.76x
Readers of Caribbean Content 3.70% 1.75x
Seattle Trip Planners 4.12% 1.71x
Chess Enthusiasts 2.69% 1.70x
Miami Trip Planners 2.77% 1.69x
European Trip Planners 2.94% 1.68x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Intermix.

Location Composition Index
Intermix 0.30% 4.95x
Joe's Jeans 0.13% 4.33x
Lorna Jane 0.49% 4.21x
REI 1.55% 4.20x
Bonobos 0.68% 3.88x
Armani 1.05% 3.83x
Saint Laurent Paris 0.23% 3.79x
LL Bean 0.54% 3.69x
Free People 1.68% 3.51x
Club Monaco 0.40% 3.38x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is New England Universities.

Content Affinity Composition Index
New England Universities 0.34% 5.64x
Peru Media 0.25% 4.08x
Sewing, Embroidery & Quilting 0.17% 3.78x
Personal Investment & Advisor Researchers 0.50% 3.65x
Los Angeles Tourism 0.25% 3.60x
Ohio Universities 0.59% 3.57x
Central & South American News 0.17% 3.47x
Online Ticket Buyers 0.25% 3.43x
Roleplay & Fantasy Games 0.11% 3.37x
Assorted Topics (Viral Media, Paid Traffic) 0.25% 3.31x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male