Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 79.9 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 2.10% | 2.72x |
| Ohio County and Local Fair Visitors | 7.52% | 2.38x |
| Cininnati Reds Fans | 5.42% | 2.33x |
| Advertising Professionals | 4.02% | 2.32x |
| Real Estate Decision Makers | 3.67% | 2.24x |
| Work Comes First Travelers | 3.50% | 2.20x |
| Quarantine Planners | 1.92% | 2.20x |
| Luxury Retail Researchers | 3.32% | 2.19x |
| Ohio State Buckeyes Fans | 5.24% | 2.17x |
| Pandora Jewelry Shoppers | 5.24% | 2.16x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.24% | 12.51x |
| Saint Laurent Paris | 0.16% | 12.51x |
| Armani | 0.49% | 8.23x |
| Free People | 0.96% | 7.43x |
| Club Monaco | 0.20% | 7.11x |
| Lululemon | 1.54% | 6.56x |
| LL Bean | 0.27% | 6.36x |
| Anthropologie | 1.34% | 5.98x |
| Bonobos | 0.31% | 5.95x |
| REI | 0.90% | 5.64x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Assorted Topics (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.52% | 5.08x |
| Startup Investment | 0.52% | 4.81x |
| Florida College Athletics | 0.52% | 4.44x |
| Sewing, Embroidery & Quilting | 0.52% | 4.38x |
| Pet Supplies | 0.52% | 4.38x |
| South Africa News Cluster | 0.70% | 4.26x |
| Power Tools | 0.52% | 4.19x |
| Bags & Luggage | 0.35% | 3.99x |
| Teaching Tools for Kids | 1.22% | 3.95x |
| Yoga & Meditation | 0.35% | 3.93x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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