Dstillery Audiences

LEXUS

Audience Size: 53.6 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 53.6 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Credit Cards Rewards Researchers.

Interest Composition Index
Credit Cards Rewards Researchers 5.18% 4.25x
Luxury Second Home Owners 3.11% 3.94x
Chess Enthusiasts 3.63% 3.89x
Women’s Lifestyle Blogs Researchers 2.59% 3.66x
Solar Energy Solution Shoppers 3.63% 3.56x
Houston Activity Researchers 3.63% 3.54x
Credit Card Researchers 3.11% 3.49x
Lawn & Garden Enthusiasts 3.63% 3.46x
Pizza Lovers 4.15% 3.46x
Study Abroad Researchers 3.11% 3.42x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.28% 11.22x
Calvin Klein 0.16% 9.23x
Free People 1.37% 7.76x
REI 1.21% 6.72x
Anthropologie 2.05% 6.60x
Intermix 0.17% 6.56x
LL Bean 0.44% 6.08x
Ann Taylor 0.79% 5.98x
Abercrombie & Fitch 0.29% 5.95x
Urban Outfitters 1.36% 5.87x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 2.07% 5.01x
Apple Blogs & Hacks 1.55% 4.35x
Children's Learning Tools 0.61% 4.33x
Tennis, Golf & Boxing 0.41% 4.00x
Science Education & Resources 0.61% 3.98x
Private Aviation 0.54% 3.98x
Tennessee Cluster 2.59% 3.91x
Psychics & Horoscopes 1.55% 3.88x
Jokes & Riddles 0.27% 3.87x
Middle East News 0.55% 3.72x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female