Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 453.8 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 3.84% | 1.78x |
| Luxury Department Store Shoppers | 3.30% | 1.68x |
| Los Angeles Mass Transit Commuters | 4.10% | 1.67x |
| Surfers | 2.83% | 1.62x |
| Symphony Music Enthusiasts | 3.36% | 1.61x |
| Federal Employees | 3.03% | 1.60x |
| Men's Suit Shoppers | 3.43% | 1.58x |
| Reggaeton Fans | 3.43% | 1.57x |
| Roommate Seekers | 2.96% | 1.57x |
| Los Angeles Clippers Fans | 3.03% | 1.56x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.44% | 9.12x |
| Everlane | 0.17% | 8.73x |
| Lorna Jane | 0.79% | 8.40x |
| Intermix | 1.28% | 8.27x |
| Topshop | 0.40% | 8.24x |
| Tommy Bahama | 3.34% | 7.50x |
| REI | 2.65% | 7.21x |
| Michael Kors | 3.83% | 7.17x |
| Levi Strauss | 1.53% | 7.12x |
| Supreme | 0.31% | 7.06x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 21.05x |
| Watches & Jewelry | 0.02% | 20.29x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 15.27x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.64x |
| Quinceanera Planning | 0.04% | 11.47x |
| Sports - Skiing, Snowboarding | 0.01% | 9.95x |
| Local & Travel England - North Midlands | 0.02% | 9.25x |
| Online Games | 1.55% | 7.78x |
| England Tourism | 0.04% | 7.71x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 7.55x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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