Dstillery Audiences

LEXUS

Audience Size: 561.5 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 561.5 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 3.04% 1.49x
Work Hard, Play Hard Travelers 0.16% 1.49x
Readers of Caribbean Content 2.09% 1.23x
Readers of Cuban Content 1.69% 1.22x
Los Angeles Trip Planners 2.54% 1.21x
Readers of Colombian Content 1.61% 1.21x
Readers of El Salvadoran Content 1.59% 1.19x
Readers of Honduran Content 1.59% 1.18x
Los Angeles Mass Transit Commuters 2.32% 1.17x
Readers of Guatemalan Content 1.56% 1.17x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Supreme.

Location Composition Index
Supreme 0.26% 8.88x
Lorna Jane 0.66% 8.69x
Everlane 0.16% 8.64x
Topshop 0.50% 8.35x
Saint Laurent Paris 1.15% 8.23x
Intermix 1.20% 7.95x
Joe's Jeans 0.49% 7.52x
REI 2.10% 6.98x
Armani 3.64% 6.77x
Tommy Bahama 2.91% 6.73x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 20.29x
Golf & Boats 0.02% 18.17x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 15.27x
Home Décor, Furniture, & Decorating 0.02% 11.64x
Sports - Skiing, Snowboarding 0.01% 9.95x
Decoration & Fabric 0.02% 9.63x
England Tourism 0.04% 7.71x
Saskatchewan Media & Retail Cluster 0.03% 6.94x
Fashion & Cosmetics 0.02% 6.23x
Environmental Conservation 0.02% 5.50x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male