Dstillery Audiences

LEXUS

Audience Size: 512.2 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 512.2 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Land Rover Shoppers.

Interest Composition Index
Land Rover Shoppers 3.79% 1.88x
Surfers 3.47% 1.85x
Reggaeton Fans 4.72% 1.73x
Real Estate Decision Makers 3.59% 1.73x
Los Angeles Trip Planners 3.75% 1.71x
Online Shoppers 2.74% 1.66x
Readers of Cuban Content 2.62% 1.63x
SMB Commercial Insurance Researchers 2.50% 1.63x
Car Collector Enthusiasts 3.43% 1.61x
Automotive News Readers 2.66% 1.59x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.47% 9.53x
Lorna Jane 0.89% 9.32x
Topshop 0.80% 9.23x
Supreme 0.22% 9.10x
Saint Laurent Paris 1.37% 8.42x
Intermix 1.37% 8.39x
REI 2.32% 7.56x
Calvin Klein 0.63% 7.38x
Armani 3.65% 6.92x
Uniqlo 2.21% 6.90x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Flower Shopping.

Content Affinity Composition Index
Flower Shopping 0.12% 4.46x
Human Resources & Employee Management 0.16% 4.00x
Korea Cluster 0.24% 3.92x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.16% 3.68x
Office Furniture Design 0.08% 3.50x
Auto Tires & Parts Repair Researchers 0.36% 3.35x
Audio Clips & Sound Effects 0.12% 3.34x
Arabic News 0.16% 3.19x
Bathrooms & Plumbing 0.40% 2.99x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 2.81x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male