Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 512.2 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Land Rover Shoppers.
| Interest | Composition | Index |
| Land Rover Shoppers | 3.79% | 1.88x |
| Surfers | 3.47% | 1.85x |
| Reggaeton Fans | 4.72% | 1.73x |
| Real Estate Decision Makers | 3.59% | 1.73x |
| Los Angeles Trip Planners | 3.75% | 1.71x |
| Online Shoppers | 2.74% | 1.66x |
| Readers of Cuban Content | 2.62% | 1.63x |
| SMB Commercial Insurance Researchers | 2.50% | 1.63x |
| Car Collector Enthusiasts | 3.43% | 1.61x |
| Automotive News Readers | 2.66% | 1.59x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.47% | 9.53x |
| Lorna Jane | 0.89% | 9.32x |
| Topshop | 0.80% | 9.23x |
| Supreme | 0.22% | 9.10x |
| Saint Laurent Paris | 1.37% | 8.42x |
| Intermix | 1.37% | 8.39x |
| REI | 2.32% | 7.56x |
| Calvin Klein | 0.63% | 7.38x |
| Armani | 3.65% | 6.92x |
| Uniqlo | 2.21% | 6.90x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Flower Shopping.
| Content Affinity | Composition | Index |
| Flower Shopping | 0.12% | 4.46x |
| Human Resources & Employee Management | 0.16% | 4.00x |
| Korea Cluster | 0.24% | 3.92x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.16% | 3.68x |
| Office Furniture Design | 0.08% | 3.50x |
| Auto Tires & Parts Repair Researchers | 0.36% | 3.35x |
| Audio Clips & Sound Effects | 0.12% | 3.34x |
| Arabic News | 0.16% | 3.19x |
| Bathrooms & Plumbing | 0.40% | 2.99x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 2.81x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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