Dstillery Audiences

LEXUS

Audience Size: 60 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 60 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 7.05% 3.21x
Photo Memory Makers 2.49% 2.76x
Audio Book Listeners 3.46% 2.66x
Cincinnati Bengals Fans 3.60% 2.50x
United Kingdom News Readers 1.38% 2.45x
Costa Rica Trip Planners 1.24% 2.45x
Mac Users 0.69% 2.39x
Online Grammar Tool Users 0.41% 2.28x
Jazz Music Fans 1.52% 2.28x
California Trip Planners 1.38% 2.23x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.30% 11.61x
Saint Laurent Paris 0.35% 9.10x
REI 0.79% 8.93x
Armani 0.79% 8.11x
The North Face 0.60% 7.97x
Lorna Jane 0.28% 7.94x
Zara 0.90% 7.93x
Free People 0.82% 7.52x
Lululemon 1.97% 7.23x
Club Monaco 0.27% 7.04x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Science Education & Resources.

Content Affinity Composition Index
Science Education & Resources 0.41% 5.85x
Collectibles - Coins & Sports Cards 0.24% 4.84x
US Cycling 0.83% 4.42x
Sports Apparel 0.97% 4.26x
Online Arcade Games 0.41% 3.71x
Online Mini Game Players 0.28% 3.61x
Online Games 0.28% 3.60x
Cincinnati Cluster 5.12% 3.59x
Minecraft Video Game Players 0.97% 3.54x
Central & South American News 0.16% 3.40x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male