Dstillery Audiences

LEXUS

Audience Size: 378.3 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 378.3 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 2.22% 1.56x
Big East Fans 1.70% 1.53x
Hard Rock Hotel & Casino Trip Planners 2.14% 1.53x
Countdown to the Beach Travelers 3.04% 1.49x
Work Hard, Play Hard Travelers 0.16% 1.49x
Tahoe Skiers and Snowboarders 1.97% 1.47x
Men's Shoe Shoppers 1.89% 1.46x
Professional Chefs 1.71% 1.44x
Japanese Luxury Car Enthusiasts 2.11% 1.43x
Toyota Vehicle Shopper 1.75% 1.43x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.49% 14.13x
Ralph Lauren 1.05% 10.09x
Everlane 0.11% 10.07x
Armani 2.60% 9.93x
Club Monaco 1.17% 9.93x
Lorna Jane 0.79% 9.67x
Hollister 2.33% 9.11x
Free People 1.93% 9.07x
Intermix 0.90% 8.96x
Tommy Bahama 2.70% 8.93x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 1.13% 3.52x
Nebraska Cluster 1.58% 3.28x
Vietnam Cluster 0.12% 3.17x
Alternative Streaming Services 0.06% 2.90x
Russia Cluster 0.13% 2.81x
Ohio Universities 0.54% 2.62x
Meeting Planning & Hotels 0.09% 2.53x
Community Planning & Transportation 0.09% 2.51x
French News & Gossip Cluster 0.06% 2.48x
Writing Resources 0.27% 2.41x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male