Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 173.6 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Cininnati Reds Fans.
| Interest | Composition | Index |
| Cininnati Reds Fans | 4.54% | 2.03x |
| Ohio State Buckeyes Fans | 4.03% | 1.91x |
| Horse Race Enthusiasts | 3.19% | 1.83x |
| Ohio County and Local Fair Visitors | 4.79% | 1.77x |
| Identity Theft Protection Researchers | 2.27% | 1.76x |
| Readers of Caribbean Content | 3.70% | 1.75x |
| Seattle Trip Planners | 4.12% | 1.71x |
| Chess Enthusiasts | 2.69% | 1.70x |
| Miami Trip Planners | 2.77% | 1.69x |
| European Trip Planners | 2.94% | 1.68x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.30% | 4.95x |
| Joe's Jeans | 0.13% | 4.33x |
| Lorna Jane | 0.49% | 4.21x |
| REI | 1.55% | 4.20x |
| Bonobos | 0.68% | 3.88x |
| Armani | 1.05% | 3.83x |
| Saint Laurent Paris | 0.23% | 3.79x |
| LL Bean | 0.54% | 3.69x |
| Free People | 1.68% | 3.51x |
| Club Monaco | 0.40% | 3.38x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 0.34% | 5.64x |
| Peru Media | 0.25% | 4.08x |
| Sewing, Embroidery & Quilting | 0.17% | 3.78x |
| Personal Investment & Advisor Researchers | 0.50% | 3.65x |
| Los Angeles Tourism | 0.25% | 3.60x |
| Ohio Universities | 0.59% | 3.57x |
| Central & South American News | 0.17% | 3.47x |
| Online Ticket Buyers | 0.25% | 3.43x |
| Roleplay & Fantasy Games | 0.11% | 3.37x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.25% | 3.31x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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