Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 565 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 4.52% | 1.95x |
| Cape Cod News Readers | 3.16% | 1.58x |
| Northeastern Voters | 3.21% | 1.57x |
| New York Trip Planners | 3.85% | 1.54x |
| Vermont Trip Planners | 3.21% | 1.51x |
| Countdown to the Beach Travelers | 3.04% | 1.49x |
| Work Hard, Play Hard Travelers | 0.16% | 1.49x |
| Christmas Celebration Researchers | 3.62% | 1.48x |
| Readers of Dominican Republic Content | 2.59% | 1.46x |
| Mid-Range Grocery Shoppers | 3.46% | 1.45x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.24% | 9.21x |
| Topshop | 0.74% | 8.86x |
| Lorna Jane | 0.73% | 8.66x |
| Intermix | 1.27% | 7.93x |
| Joe's Jeans | 0.44% | 7.70x |
| Saint Laurent Paris | 1.18% | 7.58x |
| Everlane | 0.16% | 7.20x |
| REI | 2.15% | 6.95x |
| Uniqlo | 1.89% | 6.63x |
| Anthropologie | 1.78% | 6.61x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Electronic Document Assembly.
| Content Affinity | Composition | Index |
| Electronic Document Assembly | 0.13% | 5.26x |
| Upstate New York State Athletics | 0.05% | 4.14x |
| Turkey & Iran Cluster | 0.07% | 3.72x |
| Online Games | 0.54% | 3.39x |
| Romanian News | 0.03% | 2.96x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 2.89x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 2.81x |
| Telescopes | 0.15% | 2.77x |
| South Carolina Travel | 0.05% | 2.73x |
| Arabic News | 0.13% | 2.70x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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