Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 255.4 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.31% | 2.93x |
| Cininnati Reds Fans | 5.45% | 2.52x |
| Cleveland Cavaliers Fans | 3.86% | 2.37x |
| Cleveland Indians Fans | 4.92% | 2.35x |
| Mid-Prestige Luxury Sedan Auto Intenders | 2.13% | 2.27x |
| Golden State Warriors Fans | 3.99% | 2.24x |
| Beard Care Shoppers | 2.79% | 2.21x |
| Cleveland Browns Fans | 4.39% | 2.17x |
| Insurance News Readers | 2.66% | 2.14x |
| Ohio State Buckeyes Fans | 4.52% | 2.14x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.87% | 12.69x |
| Joe's Jeans | 0.37% | 12.64x |
| Topshop | 0.61% | 11.92x |
| Intermix | 1.18% | 11.15x |
| Everlane | 0.17% | 10.22x |
| REI | 2.46% | 9.71x |
| Supreme | 0.16% | 9.53x |
| Calvin Klein | 0.63% | 9.43x |
| Saint Laurent Paris | 1.16% | 9.23x |
| Armani | 3.30% | 8.83x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.66% | 4.99x |
| International Travel | 0.40% | 4.54x |
| Motorsports | 0.40% | 4.51x |
| Lacrosse College Athletics | 0.21% | 3.92x |
| India Cluster | 0.27% | 3.75x |
| Vitamin Shoppers | 0.40% | 3.62x |
| Roleplay & Fantasy Games | 0.11% | 3.37x |
| Virginia Athletics | 0.09% | 3.35x |
| Travel, Food, Fashion & Fitness | 0.40% | 3.31x |
| Power Tools | 0.53% | 3.26x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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