Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 416.3 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 3.02% | 1.61x |
| Boxing Fans | 3.40% | 1.59x |
| Tahoe Skiers and Snowboarders | 3.95% | 1.59x |
| New York Trip Planners | 4.12% | 1.57x |
| Ballet Enthusiasts | 4.21% | 1.55x |
| Reggaeton Fans | 4.08% | 1.51x |
| Readers of Panamanian Content | 2.93% | 1.50x |
| Long Beach California Trip Planners | 4.34% | 1.50x |
| Luxury Womens Brands Shoppers | 3.27% | 1.49x |
| Colombia Trip Planners | 3.10% | 1.49x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.56% | 11.66x |
| Lorna Jane | 1.17% | 11.05x |
| Topshop | 0.86% | 10.69x |
| Supreme | 0.23% | 10.30x |
| Intermix | 1.55% | 9.86x |
| Saint Laurent Paris | 1.57% | 9.15x |
| REI | 2.70% | 8.81x |
| Everlane | 0.21% | 8.74x |
| Armani | 4.07% | 8.62x |
| Calvin Klein | 0.71% | 8.20x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Assorted Topics (Children'S Activities, Outdoor Play, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.21% | 7.46x |
| Online Games | 0.77% | 4.39x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.30% | 4.38x |
| Meeting Planning & Hotels | 0.13% | 3.87x |
| Cosmetics Business | 0.06% | 3.54x |
| Hipster Clothing | 0.10% | 3.37x |
| Virginia Athletics | 0.09% | 3.35x |
| Peru Media | 0.34% | 3.07x |
| Horse Racing | 0.34% | 2.99x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 2.81x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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