Dstillery Audiences

LEXUS

Audience Size: 86.1 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 86.1 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.25% 2.48x
Ohio State Buckeyes Fans 5.56% 2.40x
Online Grammar Tool Users 2.78% 2.36x
Cininnati Reds Fans 5.68% 2.36x
Africa Trip Planners 4.29% 2.21x
Ohio County and Local Fair Visitors 6.44% 2.18x
Authors 3.28% 2.08x
Headphone Shoppers 3.91% 2.05x
Cincinnati Bengals Fans 3.79% 2.03x
Louisville Cardinals Fans 4.42% 2.02x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Intermix.

Location Composition Index
Intermix 0.14% 6.98x
Lorna Jane 0.20% 5.25x
Armani 0.49% 4.80x
Club Monaco 0.20% 4.58x
Saint Laurent Paris 0.09% 3.99x
LL Bean 0.22% 3.89x
Abercrombie & Fitch 0.16% 3.85x
J. Crew 1.58% 3.79x
Jos A. Bank Clothiers 1.96% 3.76x
Brooks Brothers 0.68% 3.31x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Recreational Motor Sport Enthusiasts.

Content Affinity Composition Index
Recreational Motor Sport Enthusiasts 0.76% 6.54x
Calendar & Holidays 0.63% 6.33x
Music Production 0.38% 4.39x
New Jersey Travel Location Cluster 0.72% 3.63x
Alberta Canada Cluster 0.51% 3.62x
Smart Travel 0.25% 3.42x
Roleplay & Fantasy Games 0.11% 3.37x
Cincinnati Cluster 6.69% 3.22x
Southern California Tourism 0.16% 3.11x
Kentucky News 6.06% 2.99x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male