Dstillery Audiences

LEXUS

Audience Size: 241 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 241 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.17% 3.07x
Cininnati Reds Fans 5.22% 2.50x
Aquarium Trip Planners 3.79% 2.10x
Ohio County and Local Fair Visitors 5.22% 1.99x
Enterprise Field Services Researchers 3.20% 1.91x
Last Minute Travelers 2.61% 1.84x
Home Exterior Design Enthusiasts 1.52% 1.83x
Kitchen Stove Shoppers 1.52% 1.78x
Luxury Watch Shoppers 2.53% 1.76x
Christmas Lights Shoppers 1.85% 1.75x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is REI.

Location Composition Index
REI 2.55% 4.50x
Joe's Jeans 0.19% 4.31x
Lorna Jane 0.76% 4.27x
Supreme 0.02% 4.19x
Saint Laurent Paris 0.42% 4.04x
Armani 1.76% 3.97x
Free People 2.90% 3.94x
Bonobos 1.04% 3.83x
Intermix 0.36% 3.81x
Everlane 0.03% 3.74x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Data, Analytics & Coding.

Content Affinity Composition Index
Data, Analytics & Coding 0.34% 5.88x
China Cluster 0.25% 4.23x
NYC Tourist Attractions 0.26% 3.69x
Roleplay & Fantasy Games 0.11% 3.37x
Music Production 0.17% 3.19x
Cincinnati Cluster 6.07% 3.17x
Central & Northwest Ohio Cluster 3.62% 2.78x
New Mexico News 1.43% 2.76x
Korea Cluster 0.17% 2.69x
Peru Media 0.17% 2.65x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female