Dstillery Audiences

LEXUS

Audience Size: 38.8 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 38.8 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Commercial Contractors & Designers.

Interest Composition Index
Commercial Contractors & Designers 4.10% 2.86x
Business News Readers 3.69% 2.76x
Cincinnati Bengals Fans 5.74% 2.70x
Ohio County and Local Fair Visitors 8.61% 2.69x
IT Decision Makers 4.10% 2.67x
Sale Seekers 4.10% 2.64x
Voters 4.51% 2.64x
Streaming Device Shoppers 5.33% 2.62x
Laptop Researchers 4.10% 2.57x
2020 Holiday Season Sale News Researchers 4.10% 2.53x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Intermix.

Location Composition Index
Intermix 0.23% 10.14x
Saint Laurent Paris 0.20% 9.52x
Club Monaco 0.41% 8.56x
Calvin Klein 0.15% 8.01x
American Apparel 0.97% 7.90x
Free People 1.27% 7.68x
LL Bean 0.48% 6.53x
Lorna Jane 0.15% 6.51x
Abercrombie & Fitch 0.28% 6.44x
Lululemon 1.73% 6.20x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.64% 6.06x
Travel Adventure 1.42% 5.92x
High-End Audio 1.23% 5.66x
Cincinnati Cluster 10.66% 4.82x
Ireland Cluster 1.23% 4.78x
Wedding Planning 1.64% 4.41x
Children's Learning Tools 0.61% 4.33x
Central & Northwest Ohio Cluster 6.15% 4.14x
Private Aviation 0.54% 3.98x
Jokes & Riddles 0.27% 3.87x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female