Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 38.8 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Commercial Contractors & Designers.
| Interest | Composition | Index |
| Commercial Contractors & Designers | 4.10% | 2.86x |
| Business News Readers | 3.69% | 2.76x |
| Cincinnati Bengals Fans | 5.74% | 2.70x |
| Ohio County and Local Fair Visitors | 8.61% | 2.69x |
| IT Decision Makers | 4.10% | 2.67x |
| Sale Seekers | 4.10% | 2.64x |
| Voters | 4.51% | 2.64x |
| Streaming Device Shoppers | 5.33% | 2.62x |
| Laptop Researchers | 4.10% | 2.57x |
| 2020 Holiday Season Sale News Researchers | 4.10% | 2.53x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.23% | 10.14x |
| Saint Laurent Paris | 0.20% | 9.52x |
| Club Monaco | 0.41% | 8.56x |
| Calvin Klein | 0.15% | 8.01x |
| American Apparel | 0.97% | 7.90x |
| Free People | 1.27% | 7.68x |
| LL Bean | 0.48% | 6.53x |
| Lorna Jane | 0.15% | 6.51x |
| Abercrombie & Fitch | 0.28% | 6.44x |
| Lululemon | 1.73% | 6.20x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.64% | 6.06x |
| Travel Adventure | 1.42% | 5.92x |
| High-End Audio | 1.23% | 5.66x |
| Cincinnati Cluster | 10.66% | 4.82x |
| Ireland Cluster | 1.23% | 4.78x |
| Wedding Planning | 1.64% | 4.41x |
| Children's Learning Tools | 0.61% | 4.33x |
| Central & Northwest Ohio Cluster | 6.15% | 4.14x |
| Private Aviation | 0.54% | 3.98x |
| Jokes & Riddles | 0.27% | 3.87x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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