Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 561.5 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 3.04% | 1.49x |
| Work Hard, Play Hard Travelers | 0.16% | 1.49x |
| Readers of Caribbean Content | 2.09% | 1.23x |
| Readers of Cuban Content | 1.69% | 1.22x |
| Los Angeles Trip Planners | 2.54% | 1.21x |
| Readers of Colombian Content | 1.61% | 1.21x |
| Readers of El Salvadoran Content | 1.59% | 1.19x |
| Readers of Honduran Content | 1.59% | 1.18x |
| Los Angeles Mass Transit Commuters | 2.32% | 1.17x |
| Readers of Guatemalan Content | 1.56% | 1.17x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.26% | 8.88x |
| Lorna Jane | 0.66% | 8.69x |
| Everlane | 0.16% | 8.64x |
| Topshop | 0.50% | 8.35x |
| Saint Laurent Paris | 1.15% | 8.23x |
| Intermix | 1.20% | 7.95x |
| Joe's Jeans | 0.49% | 7.52x |
| REI | 2.10% | 6.98x |
| Armani | 3.64% | 6.77x |
| Tommy Bahama | 2.91% | 6.73x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 20.29x |
| Golf & Boats | 0.02% | 18.17x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 15.27x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.64x |
| Sports - Skiing, Snowboarding | 0.01% | 9.95x |
| Decoration & Fabric | 0.02% | 9.63x |
| England Tourism | 0.04% | 7.71x |
| Saskatchewan Media & Retail Cluster | 0.03% | 6.94x |
| Fashion & Cosmetics | 0.02% | 6.23x |
| Environmental Conservation | 0.02% | 5.50x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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