Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 113.4 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 6.33% | 2.44x |
| Remdesivir Information Researchers | 1.35% | 2.39x |
| Resume Writing Researchers | 2.29% | 2.36x |
| San Francisco Activities Researchers | 2.02% | 2.31x |
| San Diego Events Researchers | 2.02% | 2.31x |
| Cininnati Reds Fans | 4.71% | 2.31x |
| Aquarium Trip Planners | 4.04% | 2.30x |
| Beach House Second Home Owners | 1.21% | 2.27x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.27% | 2.15x |
| Hard Seltzer Aficionados | 0.67% | 2.15x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.15% | 8.31x |
| Intermix | 0.32% | 6.83x |
| REI | 1.80% | 6.68x |
| Lorna Jane | 0.49% | 6.56x |
| Club Monaco | 0.49% | 5.91x |
| LL Bean | 0.60% | 5.89x |
| Free People | 1.86% | 5.79x |
| Bonobos | 0.69% | 5.63x |
| Armani | 1.15% | 5.58x |
| Lululemon | 3.21% | 5.56x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.41% | 4.99x |
| India Cluster | 0.40% | 3.88x |
| Science Education & Resources | 0.40% | 3.78x |
| Roleplay & Fantasy Games | 0.11% | 3.37x |
| Equestrian Cluster | 0.42% | 3.25x |
| San Francisco Bay Area Cluster | 1.48% | 3.10x |
| Parenting Blogs | 0.27% | 3.08x |
| People Search | 0.27% | 3.06x |
| Electronic Accessories | 0.31% | 2.98x |
| Math Reference | 0.67% | 2.97x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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