Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 176.2 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Ohio State Buckeyes Fans.
| Interest | Composition | Index |
| Ohio State Buckeyes Fans | 1.48% | 1.53x |
| Car Collector Enthusiasts | 1.39% | 1.42x |
| Cincinnati Bengals Fans | 1.17% | 1.41x |
| Golden State Warriors Fans | 1.11% | 1.41x |
| BMW Vehicle Shoppers | 1.28% | 1.41x |
| In-Market Car Shoppers | 1.23% | 1.41x |
| Logistics Professionals | 1.17% | 1.40x |
| Tennessee Titans Fans | 1.30% | 1.38x |
| New York Knicks Fans | 1.44% | 1.38x |
| Los Angeles Lakers Fans | 1.72% | 1.37x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.89% | 15.74x |
| Hugo Boss | 0.96% | 10.53x |
| Armani | 1.37% | 10.34x |
| Hollister | 1.20% | 9.56x |
| LL Bean | 0.45% | 9.55x |
| Ann Taylor | 1.02% | 9.16x |
| Zara | 1.46% | 8.85x |
| Patagonia | 0.62% | 8.83x |
| Club Monaco | 0.79% | 8.71x |
| Free People | 0.97% | 8.67x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 0.68% | 3.14x |
| Nebraska Cluster | 1.18% | 2.81x |
| Central & Northwest Ohio Cluster | 0.93% | 2.12x |
| Cincinnati Cluster | 1.01% | 1.82x |
| Car Enthusiasts | 0.63% | 1.76x |
| Work Productivity | 0.19% | 1.69x |
| Texas News | 0.84% | 1.68x |
| Caribbean Vacation | 0.21% | 1.63x |
| Trucks | 0.27% | 1.62x |
| Oil & Energy | 0.14% | 1.61x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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