Dstillery Audiences

LEXUS

Audience Size: 79.9 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 79.9 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 2.10% 2.72x
Ohio County and Local Fair Visitors 7.52% 2.38x
Cininnati Reds Fans 5.42% 2.33x
Advertising Professionals 4.02% 2.32x
Real Estate Decision Makers 3.67% 2.24x
Work Comes First Travelers 3.50% 2.20x
Quarantine Planners 1.92% 2.20x
Luxury Retail Researchers 3.32% 2.19x
Ohio State Buckeyes Fans 5.24% 2.17x
Pandora Jewelry Shoppers 5.24% 2.16x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Intermix.

Location Composition Index
Intermix 0.24% 12.51x
Saint Laurent Paris 0.16% 12.51x
Armani 0.49% 8.23x
Free People 0.96% 7.43x
Club Monaco 0.20% 7.11x
Lululemon 1.54% 6.56x
LL Bean 0.27% 6.36x
Anthropologie 1.34% 5.98x
Bonobos 0.31% 5.95x
REI 0.90% 5.64x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.52% 5.08x
Startup Investment 0.52% 4.81x
Florida College Athletics 0.52% 4.44x
Sewing, Embroidery & Quilting 0.52% 4.38x
Pet Supplies 0.52% 4.38x
South Africa News Cluster 0.70% 4.26x
Power Tools 0.52% 4.19x
Bags & Luggage 0.35% 3.99x
Teaching Tools for Kids 1.22% 3.95x
Yoga & Meditation 0.35% 3.93x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female