Dstillery Audiences

LEXUS

Audience Size: 255.4 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 255.4 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 7.31% 2.93x
Cininnati Reds Fans 5.45% 2.52x
Cleveland Cavaliers Fans 3.86% 2.37x
Cleveland Indians Fans 4.92% 2.35x
Mid-Prestige Luxury Sedan Auto Intenders 2.13% 2.27x
Golden State Warriors Fans 3.99% 2.24x
Beard Care Shoppers 2.79% 2.21x
Cleveland Browns Fans 4.39% 2.17x
Insurance News Readers 2.66% 2.14x
Ohio State Buckeyes Fans 4.52% 2.14x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.87% 12.69x
Joe's Jeans 0.37% 12.64x
Topshop 0.61% 11.92x
Intermix 1.18% 11.15x
Everlane 0.17% 10.22x
REI 2.46% 9.71x
Supreme 0.16% 9.53x
Calvin Klein 0.63% 9.43x
Saint Laurent Paris 1.16% 9.23x
Armani 3.30% 8.83x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.66% 4.99x
International Travel 0.40% 4.54x
Motorsports 0.40% 4.51x
Lacrosse College Athletics 0.21% 3.92x
India Cluster 0.27% 3.75x
Vitamin Shoppers 0.40% 3.62x
Roleplay & Fantasy Games 0.11% 3.37x
Virginia Athletics 0.09% 3.35x
Travel, Food, Fashion & Fitness 0.40% 3.31x
Power Tools 0.53% 3.26x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male