Dstillery Audiences

LEXUS

Audience Size: 416.3 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 416.3 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 3.02% 1.61x
Boxing Fans 3.40% 1.59x
Tahoe Skiers and Snowboarders 3.95% 1.59x
New York Trip Planners 4.12% 1.57x
Ballet Enthusiasts 4.21% 1.55x
Reggaeton Fans 4.08% 1.51x
Readers of Panamanian Content 2.93% 1.50x
Long Beach California Trip Planners 4.34% 1.50x
Luxury Womens Brands Shoppers 3.27% 1.49x
Colombia Trip Planners 3.10% 1.49x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.56% 11.66x
Lorna Jane 1.17% 11.05x
Topshop 0.86% 10.69x
Supreme 0.23% 10.30x
Intermix 1.55% 9.86x
Saint Laurent Paris 1.57% 9.15x
REI 2.70% 8.81x
Everlane 0.21% 8.74x
Armani 4.07% 8.62x
Calvin Klein 0.71% 8.20x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Assorted Topics (Children'S Activities, Outdoor Play, Viral Media).

Content Affinity Composition Index
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.21% 7.46x
Online Games 0.77% 4.39x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.30% 4.38x
Meeting Planning & Hotels 0.13% 3.87x
Cosmetics Business 0.06% 3.54x
Hipster Clothing 0.10% 3.37x
Virginia Athletics 0.09% 3.35x
Peru Media 0.34% 3.07x
Horse Racing 0.34% 2.99x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 2.81x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male