Dstillery Audiences

LEXUS

Audience Size: 565 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 565 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 4.52% 1.95x
Cape Cod News Readers 3.16% 1.58x
Northeastern Voters 3.21% 1.57x
New York Trip Planners 3.85% 1.54x
Vermont Trip Planners 3.21% 1.51x
Countdown to the Beach Travelers 3.04% 1.49x
Work Hard, Play Hard Travelers 0.16% 1.49x
Christmas Celebration Researchers 3.62% 1.48x
Readers of Dominican Republic Content 2.59% 1.46x
Mid-Range Grocery Shoppers 3.46% 1.45x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Supreme.

Location Composition Index
Supreme 0.24% 9.21x
Topshop 0.74% 8.86x
Lorna Jane 0.73% 8.66x
Intermix 1.27% 7.93x
Joe's Jeans 0.44% 7.70x
Saint Laurent Paris 1.18% 7.58x
Everlane 0.16% 7.20x
REI 2.15% 6.95x
Uniqlo 1.89% 6.63x
Anthropologie 1.78% 6.61x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Electronic Document Assembly.

Content Affinity Composition Index
Electronic Document Assembly 0.13% 5.26x
Upstate New York State Athletics 0.05% 4.14x
Turkey & Iran Cluster 0.07% 3.72x
Online Games 0.54% 3.39x
Romanian News 0.03% 2.96x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 2.89x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 2.81x
Telescopes 0.15% 2.77x
South Carolina Travel 0.05% 2.73x
Arabic News 0.13% 2.70x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male