Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 491.6 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Readers of Nicaraguan Content.
| Interest | Composition | Index |
| Readers of Nicaraguan Content | 1.70% | 1.50x |
| Countdown to the Beach Travelers | 3.04% | 1.49x |
| Work Hard, Play Hard Travelers | 0.16% | 1.49x |
| Luxury Department Store Shoppers | 2.18% | 1.49x |
| Ohio State Buckeyes Fans | 1.45% | 1.46x |
| Cleveland Cavaliers Fans | 1.25% | 1.42x |
| Car Buyers | 1.45% | 1.40x |
| Luxury Retail Researchers | 1.90% | 1.39x |
| Cininnati Reds Fans | 1.48% | 1.39x |
| Car Enthusiasts | 1.38% | 1.38x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.47% | 11.37x |
| Lorna Jane | 0.80% | 9.56x |
| Intermix | 1.16% | 9.55x |
| Club Monaco | 1.20% | 9.23x |
| Ralph Lauren | 1.29% | 9.11x |
| Tommy Bahama | 3.21% | 9.05x |
| Everlane | 0.13% | 8.96x |
| REI | 2.68% | 8.26x |
| Levi Strauss | 1.27% | 8.17x |
| Topshop | 0.17% | 8.15x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 0.89% | 3.90x |
| Cosmetics Business | 0.09% | 3.11x |
| Russia Cluster | 0.13% | 2.73x |
| Central & Northwest Ohio Cluster | 1.47% | 2.66x |
| Nebraska Cluster | 1.38% | 2.49x |
| Motorcycle Racing Researchers | 0.07% | 2.29x |
| Korea Cluster | 0.11% | 2.25x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.23% | 2.25x |
| Mexico Travel | 0.07% | 2.12x |
| Holistic Medicine | 0.07% | 2.00x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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