Dstillery Audiences

LEXUS

Audience Size: 176.2 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 176.2 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 1.48% 1.53x
Car Collector Enthusiasts 1.39% 1.42x
Cincinnati Bengals Fans 1.17% 1.41x
Golden State Warriors Fans 1.11% 1.41x
BMW Vehicle Shoppers 1.28% 1.41x
In-Market Car Shoppers 1.23% 1.41x
Logistics Professionals 1.17% 1.40x
Tennessee Titans Fans 1.30% 1.38x
New York Knicks Fans 1.44% 1.38x
Los Angeles Lakers Fans 1.72% 1.37x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.89% 15.74x
Hugo Boss 0.96% 10.53x
Armani 1.37% 10.34x
Hollister 1.20% 9.56x
LL Bean 0.45% 9.55x
Ann Taylor 1.02% 9.16x
Zara 1.46% 8.85x
Patagonia 0.62% 8.83x
Club Monaco 0.79% 8.71x
Free People 0.97% 8.67x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.68% 3.14x
Nebraska Cluster 1.18% 2.81x
Central & Northwest Ohio Cluster 0.93% 2.12x
Cincinnati Cluster 1.01% 1.82x
Car Enthusiasts 0.63% 1.76x
Work Productivity 0.19% 1.69x
Texas News 0.84% 1.68x
Caribbean Vacation 0.21% 1.63x
Trucks 0.27% 1.62x
Oil & Energy 0.14% 1.61x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male