Dstillery Audiences

LEXUS

Audience Size: 151.7 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 151.7 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 5.74% 2.21x
Aquarium Trip Planners 5.33% 2.11x
Ohio County and Local Fair Visitors 6.56% 2.07x
High-End Camera Shoppers 3.42% 1.98x
Life Insurance Researchers 3.14% 1.81x
Ohio State Buckeyes Fans 4.37% 1.75x
Car Lease Researchers 3.55% 1.74x
Readers of Chinese Content 2.87% 1.71x
Kentucky Wildcats Fans 3.96% 1.68x
Cleveland Cavaliers Fans 3.14% 1.67x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.47% 11.04x
Intermix 0.67% 10.31x
REI 1.72% 9.15x
Joe's Jeans 0.14% 8.63x
Topshop 0.21% 8.19x
Everlane 0.07% 7.64x
Armani 1.81% 7.40x
Lululemon 3.30% 7.01x
Saint Laurent Paris 0.53% 7.00x
Tommy Bahama 1.25% 6.84x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Dial-Up Internet.

Content Affinity Composition Index
Dial-Up Internet 0.68% 4.26x
Accounting 0.41% 3.96x
Lacrosse College Athletics 0.21% 3.92x
Jokes & Riddles 0.27% 3.87x
Machines & Industrial Supplies 0.27% 3.81x
Spanish Lifestyle & Health 0.27% 3.66x
South Carolina Beach Travel 0.27% 3.56x
Vitamin Shoppers 0.27% 3.55x
Power Tools 0.55% 3.47x
Roleplay & Fantasy Games 0.11% 3.37x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female