Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 241 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.17% | 3.07x |
| Cininnati Reds Fans | 5.22% | 2.50x |
| Aquarium Trip Planners | 3.79% | 2.10x |
| Ohio County and Local Fair Visitors | 5.22% | 1.99x |
| Enterprise Field Services Researchers | 3.20% | 1.91x |
| Last Minute Travelers | 2.61% | 1.84x |
| Home Exterior Design Enthusiasts | 1.52% | 1.83x |
| Kitchen Stove Shoppers | 1.52% | 1.78x |
| Luxury Watch Shoppers | 2.53% | 1.76x |
| Christmas Lights Shoppers | 1.85% | 1.75x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is REI.
| Location | Composition | Index |
| REI | 2.55% | 4.50x |
| Joe's Jeans | 0.19% | 4.31x |
| Lorna Jane | 0.76% | 4.27x |
| Supreme | 0.02% | 4.19x |
| Saint Laurent Paris | 0.42% | 4.04x |
| Armani | 1.76% | 3.97x |
| Free People | 2.90% | 3.94x |
| Bonobos | 1.04% | 3.83x |
| Intermix | 0.36% | 3.81x |
| Everlane | 0.03% | 3.74x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Data, Analytics & Coding.
| Content Affinity | Composition | Index |
| Data, Analytics & Coding | 0.34% | 5.88x |
| China Cluster | 0.25% | 4.23x |
| NYC Tourist Attractions | 0.26% | 3.69x |
| Roleplay & Fantasy Games | 0.11% | 3.37x |
| Music Production | 0.17% | 3.19x |
| Cincinnati Cluster | 6.07% | 3.17x |
| Central & Northwest Ohio Cluster | 3.62% | 2.78x |
| New Mexico News | 1.43% | 2.76x |
| Korea Cluster | 0.17% | 2.69x |
| Peru Media | 0.17% | 2.65x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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