Dstillery Audiences

LEXUS

Audience Size: 34.3 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 34.3 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Japanese Luxury Car Enthusiasts.

Interest Composition Index
Japanese Luxury Car Enthusiasts 2.12% 1.68x
Iowa Hawkeyes Fans 1.52% 1.60x
Jaguar Vehicle Shoppers 1.57% 1.59x
European Trip Planners 1.44% 1.54x
Coffee Chain Shoppers 1.08% 1.51x
Hanukkah Decorations Shoppers 1.92% 1.49x
Price Conscious Grocery Shoppers 1.19% 1.48x
California Skiers and Snowboarders 1.84% 1.47x
Land Rover Shoppers 1.51% 1.45x
Car Enthusiasts 1.22% 1.45x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Michael Kors.

Location Composition Index
Michael Kors 1.05% 8.80x
REI 2.49% 5.35x
J. Crew 2.08% 4.87x
Banana Republic 2.12% 4.14x
Brooks Brothers 1.90% 4.11x
Gymboree 1.07% 3.56x
The North Face 0.83% 3.22x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 1.72% 4.37x
Ohio Universities 0.68% 2.87x
Southern California Cluster 0.22% 2.41x
Marketing Professionals 0.40% 2.21x
Mail Order Food 0.18% 2.04x
South Dakota Cluster 0.33% 1.94x
Motorsport Equipment 0.48% 1.93x
Grocery & Food Service 0.18% 1.92x
Savannah Georgia News 0.33% 1.90x
Iowa Cluster 1.19% 1.89x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.