Explore the Lexus Audience
Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 60 thousand unique devices whose actions qualify for the Lexus audience.
INTERESTS
The Lexus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.05% | 3.21x |
| Photo Memory Makers | 2.49% | 2.76x |
| Audio Book Listeners | 3.46% | 2.66x |
| Cincinnati Bengals Fans | 3.60% | 2.50x |
| United Kingdom News Readers | 1.38% | 2.45x |
| Costa Rica Trip Planners | 1.24% | 2.45x |
| Mac Users | 0.69% | 2.39x |
| Online Grammar Tool Users | 0.41% | 2.28x |
| Jazz Music Fans | 1.52% | 2.28x |
| California Trip Planners | 1.38% | 2.23x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
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APPAREL RETAILERS
The Lexus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.30% | 11.61x |
| Saint Laurent Paris | 0.35% | 9.10x |
| REI | 0.79% | 8.93x |
| Armani | 0.79% | 8.11x |
| The North Face | 0.60% | 7.97x |
| Lorna Jane | 0.28% | 7.94x |
| Zara | 0.90% | 7.93x |
| Free People | 0.82% | 7.52x |
| Lululemon | 1.97% | 7.23x |
| Club Monaco | 0.27% | 7.04x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus audience is Science Education & Resources.
| Content Affinity | Composition | Index |
| Science Education & Resources | 0.41% | 5.85x |
| Collectibles - Coins & Sports Cards | 0.24% | 4.84x |
| US Cycling | 0.83% | 4.42x |
| Sports Apparel | 0.97% | 4.26x |
| Online Arcade Games | 0.41% | 3.71x |
| Online Mini Game Players | 0.28% | 3.61x |
| Online Games | 0.28% | 3.60x |
| Cincinnati Cluster | 5.12% | 3.59x |
| Minecraft Video Game Players | 0.97% | 3.54x |
| Central & South American News | 0.16% | 3.40x |
Composition Percentage:
The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
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DEMOGRAPHICS
The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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