Dstillery Audiences

LEXUS

Audience Size: 113.4 Thousand Devices

Explore the Lexus Audience

Below you'll find more information about the Lexus audience, broken down in different categories based on their digital and physical behaviors. These are 113.4 thousand unique devices whose actions qualify for the Lexus audience.

Dstillery Crafted Audiences

INTERESTS

The Lexus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lexus audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 6.33% 2.44x
Remdesivir Information Researchers 1.35% 2.39x
Resume Writing Researchers 2.29% 2.36x
San Francisco Activities Researchers 2.02% 2.31x
San Diego Events Researchers 2.02% 2.31x
Cininnati Reds Fans 4.71% 2.31x
Aquarium Trip Planners 4.04% 2.30x
Beach House Second Home Owners 1.21% 2.27x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.27% 2.15x
Hard Seltzer Aficionados 0.67% 2.15x
Composition Percentage: The overlap percentage between the Lexus audience and the Interest attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lexus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lexus audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.15% 8.31x
Intermix 0.32% 6.83x
REI 1.80% 6.68x
Lorna Jane 0.49% 6.56x
Club Monaco 0.49% 5.91x
LL Bean 0.60% 5.89x
Free People 1.86% 5.79x
Bonobos 0.69% 5.63x
Armani 1.15% 5.58x
Lululemon 3.21% 5.56x
Composition Percentage: The overlap percentage between the Lexus audience and the Location attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lexus audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.41% 4.99x
India Cluster 0.40% 3.88x
Science Education & Resources 0.40% 3.78x
Roleplay & Fantasy Games 0.11% 3.37x
Equestrian Cluster 0.42% 3.25x
San Francisco Bay Area Cluster 1.48% 3.10x
Parenting Blogs 0.27% 3.08x
People Search 0.27% 3.06x
Electronic Accessories 0.31% 2.98x
Math Reference 0.67% 2.97x
Composition Percentage: The overlap percentage between the Lexus audience and the Content Affinity attribute.
Index: A comparison of the Lexus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lexus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male